Ingaba yekabani? I-App yeToutiao?
I-App yeToutiao liqonga leendaba le-intanethi elidumileyo kunye neqonga lomxholo eTshayina. Yaphehlelelwa ngo-2012 kwaye ukusukela ngoko yafumana ukukhula okubonakalayo, yaba yi-a yezicelo isetyenziswa kakhulu ngabasebenzisi baseTshayina. Nangona kunjalo, abaninzi bayazibuza ukuba ngoobani abanini bayo kwaye ngubani osemva kwesi sicelo siphumelele.
Ngokuphathelele kwipropati ye I-App yeToutiao, yeyenkampani yaseTshayina I-ByteDance. Yasekwa ngo-2012 nguZhang Yiming, iByteDance iye yaba yenye yezona zikhulu zetekhnoloji ezinempembelelo eTshayina kwaye emhlabeni. Inkampani yamkelwa ngokugxila kwayo kukubhadla okungeyonyani kunye ne-algorithms yesiko, eye yaba ngundoqo kwimpumelelo yeToutiao App.
Ukukhula kodumo lweToutiao App kutsale umdla wabatyali-zimali abakhulu, neenkampani ezidumileyo kwihlabathi zibonisa umdla wokuba yinxalenye yale projekthi. Abatyalomali abakhulu baquka iSoftBank, iSequoia Capital, i-KKR, i-General Atlantic kunye neSina Weibo. Olu tyalo-mali luvumele i-Toutiao App ukuba yandise kwaye iphucule iinkonzo zayo, inika abasebenzisi iindaba ezizezakho kakhulu kunye namava omxholo.
Isishwankathelo, I-App yeToutiao liqonga leendaba le-intanethi kunye neqonga lenkampani yaseTshayina iByteDance. Enkosi ekugxininiseni kwayo kukubhadla okungeyonyani kunye neendlela zobuqu, ikwazile ukuzibeka njengenye yezona zicelo zisetyenziswa kakhulu eTshayina. Ukongeza, ifumene utyalo-mali oluvela kubadlali beshishini elibalulekileyo, elibe negalelo ekukhuleni nasekukhuleni kwalo.
1. Ngoobani abanini besicelo seToutiao
IToutiao App Iyeyenkampani yase-China ebizwa ngokuba yi-Bytedance. Le nkampani yasekwa ngo-2012 nguZhang Yiming kwaye ibe yenye yezona nkampani ziphumeleleyo zobuchwepheshe kweli lizwe. I-Toutiao, ethetha "izihloko zeendaba" ngesiTshayina, ziindaba zomntu kunye neqonga lomxholo elisebenzisa i-algorithms ukucebisa iindaba kunye namanqaku kubasebenzisi.
Ukungathembeki ifumene utyalo-mali olubalulekileyo kwiifemu ezinkulu zemali eyinkunzi, nto leyo ethe yanegalelo ekukhuleni kwayo ngokukhawuleza nakwimpumelelo kwimarike kwezobuchwepheshe. Inkampani yandise ubukho bayo behlabathi ngokufumana amanye amaqonga omxholo, anje ngeMusical.ly kunye neTikTok, athe ayinto yentsholongwane kwihlabathi liphela.
Toutiao ingqineke idumile phakathi kwabasebenzisi baseTshayina, nabantu abangaphezu kwezigidi ezili-120 abasebenzisa usetyenziso mihla le ukuze bahlale besazi ngeendaba zamva nje kunye neendlela. Isicelo samkelwe kakuhle nakwamanye amazwe, ngokukhula rhoqo kubasebenzisi bamazwe ngamazwe. Njengoko inkampani iqhubeka nokwenza izinto ezintsha kunye nokwandisa, kusenokwenzeka ukuba ihlale ingumdlali ophambili kwindawo yefowuni ephathwayo. iindaba zokusebenza kunye nomxholo owenzelwe wena.
2. Ubume bequmrhu emva kweToutiao App
Intsonkothile kwaye inamacala amaninzi. Ezi ndaba zidumileyo kunye nesicelo somxholo sinenani labanini kunye namahlakani ayinxalenye ye-conglomerate yeshishini. Okulandelayo, siza kuchaza ukuba ngoobani abona badlali baphambili ababandakanyekayo kubunini beToutiao App:
Bytedance Ltd.: Le yinkampani engumzali yeToutiao App, inkampani yetekhnoloji esekwe eTshayina. I-Bytedance Ltd. yasekwa ngo-2012 kwaye iye yaba yenye yezona nkampani zibalulekileyo endle yobukrelekrele bokwenziwa y ukusetyenzwa kwedatha. Inepotifoliyo ebanzi yeemveliso kunye neenkonzo, iToutiao App yenye yezona ziphawuleka kakhulu.
Abanini: Ukongeza kwi-Bytedance Ltd., abanye abanini abakhulu be- Toutiao App baquka iSoftBank Group, ifemu edumileyo yotyalo-mali esekwe eJapan, kunye ne-Sequoia Capital China, umzi-mveliso omkhulu worhwebo. Aba batyali-mali babe negalelo elikhulu ekukhuleni nasekuphuhliseni iToutiao App, exhasa ukwandiswa kwayo ngaphakathi nangaphandle.
Amahlakani: I-Toutiao App inamalungu amaninzi adlala indima ebalulekileyo kubume bayo bequmrhu. Phakathi kwabo iMusical.ly, isicelo iinethiwekhi zoluntu igxile ekudalweni kunye nokwabelana ngeevidiyo zomculo ezimfutshane. Ukongeza, i-Douyin, enye i-app yevidiyo emfutshane ethandwayo, ithathwa njengendibaniselwano ye-Toutiao App La makhonkco obuchule kunye nobudlelwane bomeleza i-Bytedance conglomerate kwaye iyivumele ukuba iguqule ukufikelela kwayo kwimarike yedijithali.
3. Iinkampani ezinkulu zotyalo-mali zaseToutiao
Toutiao yenye yezona zinto zidumileyo usetyenziso lweendaba eTshayina, kodwa yekabani ngokwenene? Okulandelayo, ndiza kukwazisa:
1. I-ByteDance: Yinkampani engumzali ye-Toutiao Yasekwa nguZhang Yiming ngo-2012, i-ByteDance iye yaba yenye yezona ziqalo zibalulekileyo kwihlabathi. Ukongeza kuToutiao, ukwangumnikazi amanye amaqonga abaphumeleleyo njengeTikTok kunye neRiphabhlikhi yeNdaba. I-ByteDance ibonakalise ukuba ingamandla amakhulu kwihlabathi letekhnoloji kwaye iyaqhubeka nokukhula kwihlabathi jikelele.
2. Ikomkhulu leSequoia eTshayina: Le nkampani yemali yeshishini ityale imali kwiinkampani ezininzi zetekhnoloji ezinempumelelo, kubandakanya iToutiao. Wayengomnye wabatyali-zimali bokuqala benkampani kwaye udlale indima ebalulekileyo ekukhuleni nasekuphuhliseni. I-Sequoia Capital China inamava abanzi kwimarike yaseTshayina kwaye ixhase iinkampani ezininzi ezikhokelayo kumacandelo ahlukeneyo etekhnoloji.
3. I-SoftBank: Inkampani yonxibelelwano yaseJapan kunye netekhnoloji iSoftBank ikwangomnye wabatyali-mali abaphambili beToutiao. ISoftBank yenze utyalo-mali olucwangcisiweyo kwiinkampani ezininzi zetekhnoloji kwihlabathi liphela kwaye ibonakalise ukuzibophelela kwayo ekuveliseni nasekukhuleni. Utyalo-mali lwayo eToutiao luphawu lokubaluleka kweli qonga leendaba kwimarike yaseTshayina.
4. Uhlalutyo lwe-Toutiao Amaqabane anobuchule be-App
Kweli candelo, siza kuhlalutya amaqabane anobuchule kwisicelo seToutiao. I-App yeToutiao yindaba ye-intanethi kunye neqonga lokusasaza umxholo oye wafumana ukuthandwa ngokubanzi kwiminyaka yakutshanje. Esi sicelo sesenkampani yaseTshayina iByteDance, ekwangumnini wamanye amaqonga adumileyo anje ngeDouyin (eyaziwa ngokuba yiTikTok kumazwe ngamazwe) kunye neXigua Video. Enkosi kwimpumelelo yayo enkulu, iToutiao itsale umdla wabatyali-mali ababalaseleyo kunye namaqabane anobuchule kwishishini letekhnoloji.
Omnye wamaqabane aphambili eqhinga leToutiao App Iqela le-Alibaba, isigebenga se-e-commerce eTshayina kwaye yenye yezona nkampani zixabisekileyo kwihlabathi. Iqela le-Alibaba lityale imali kwi-ByteDance, liqinisa amandla emali kaToutiao kunye nefuthe kwimarike yemidiya yedijithali. Le ntsebenziswano icwangcisiweyo iye yavumela i-Toutiao ukuba ifikelele kwinethiwekhi enkulu ye-Alibaba Group yamaqabane kunye nezibonelelo, iququzelele ukwanda kunye nokukhula kwayo.
Elinye iqabane eliphambili lesicwangciso seToutiao App Iqela leSoftBank, Uphuhliso lwetekhnoloji kunye nenkampani yotyalo-mali esekwe eJapan. Iqela leSoftBank lenze utyalo-mali olubalulekileyo kwi-ByteDance, kubandakanywa umjikelo wemali oxabisa inkampani ngaphezulu kwe-75 yeebhiliyoni zeedola. Le ntsebenziswano ibe sisixhobo kuphuhliso lweToutiao, ibonelela ngezibonelelo zemali eziyimfuneko ukwandisa ubukho bayo behlabathi kunye nokomeleza isikhundla sayo kwishishini lemidiya yedijithali.
5. Iingcebiso kubasebenzisi beToutiao malunga nepropati
Ipropathi yeToutiao App Iphakamisa imibuzo malunga nobunini bayo kunye nendlela abasebenzisi abanxibelelana ngayo neli qonga lidumileyo. Nangona iToutiao App iyindaba kunye nesicelo somxholo wobuqu, kubalulekile ukuyiqaqambisa loo nto Ipropati yesicelo yeyenkampani yaseTshayina iBytedance. Oku kuthetha ukuba inkampani inolawulo noxanduva lokulawula nokugcina isicelo sisebenza.
Njengabasebenzisi beToutiao App, kubalulekile ukuthathela ingqalelo iingcebiso ezithile malunga nobunini besicelo. Okokuqala, ibalulekile funda kwaye uqonde imimiselo nemiqathango yokusetyenziswa isekwe nguBytedance. Le migaqo ichaza amalungelo kunye nezibophelelo zabasebenzisi kunye nenkampani, kwaye ibalulekile kunxibelelwano olukhuselekileyo nolunoxanduva.
Enye ingcebiso efanelekileyo kukugcina isimo sengqondo sokugxeka kunye nokulumka malunga nomxholo ekwabelwana ngawo kwiToutiao App Nangona iqonga lisebenzisa i-algorithms ukwenza amava omsebenzisi afaneleke kwaye abonise umxholo ofanelekileyo, alikhutshelwanga ekuboniseni ulwazi olugwenxa okanye olunomkhethe. Ngoko ke, kuhlala kucetyiswa ukuba kuqinisekiswe ubunyani beendaba kunye Musa ukuyithemba ngokumfamekileyo inkcazelo oyinikiweyo.
Okokugqibela, kubalulekile ukukhumbula ukuba iToutiao App liqonga elikwi-intanethi, leyo kuthetha ukubaluleka kokukhathalela ubumfihlo kunye nokhuseleko lwedatha yomntu. Kucetyiswa ukugcina isoftware kunye nemilinganiselo yokhuseleko ihlaziywa kwizixhobo ezisetyenziselwa ukufikelela kwisicelo. Ukongezelela, kuyacetyiswa ukuba usebenzise amagama ayimfihlo anamandla kwaye ugweme ukwabelana ngolwazi olubucayi kunye nabantu besithathu, nokuba kungemiyalezo, izimvo okanye iimpapasho eqongeni. Ngamafutshane, ukwazi kunye noxanduva ekusebenziseni iToutiao App kuya kuqinisekisa amava akhuselekileyo kunye namava awonelisayo kubo bonke abasebenzisi.
6. Impembelelo yabanini beToutiao kumxholo wabo kunye ne-algorithms
Abanini be I-App yeToutiao Banempembelelo enkulu kumxholo wakho kunye ne-algorithms. Ukwazi ukuba ngoobani aba banini ngundoqo ekuqondeni indlela esi sicelo sisebenza ngayo kwaye luhlobo luni lomxholo okhuthazwayo kuwo. Okokuqala, kubalulekile ukuqaphela ukuba inkampani engumzali yeToutiao App I-ByteDance, inkampani yezobuchwepheshe yaseTshayina eye yaba yenye yezona ziphumelele kakhulu kwihlabathi.
I-ByteDance yasekwa ngu Zhang Yiming ngo-2012 kwaye ukususela ngoko liye lakhula ngokumangalisayo. Le nkampani iphuhlise iimveliso ezininzi eziyimpumelelo, kunye neToutiao App yenye yezona zidumileyo. Nangona kunjalo, impembelelo yabanini besi sicelo ayiphelelanga kuphela kwimpumelelo yabo yoshishino, kodwa ibonakaliswe kumxholo wabo kunye ne-algorithms. Njengabanikazi, banamandla okuphembelela ukuba zeziphi iindaba kunye namanqaku aboniswa kubasebenzisi, kunye nolandelelwano avela ngalo kwiifidi zabo zeendaba.
Enye inkalo ebalulekileyo ekufuneka iqatshelwe kukuba abanini beToutiao App baye benza utyalo-mali kwezinye iinkampani zemidiya kunye netekhnoloji, eye yanyusa ngakumbi impembelelo yabo kumxholo oboniswe kwi-app. Olunye kolu tyalo-mali lubandakanya iinkampani zeendaba, amaqonga okusasaza kunye nezicelo zevidiyo ezimfutshane. Oku kuthetha ukuba abanini beToutiao App abanalo nje ifuthe lokuphembelela umxholo oveliswe ngaphakathi, kodwa kunye nomxholo oveliswa zezinye iinkampani abanxulumene nazo.
7. Uvavanyo lwempembelelo namandla okwenza izigqibo zabanini beToutiao
I-Toutiao App lelinye lamaqonga eendaba adumileyoe-China, kodwa ulwazi oluncinci lwaziwa malunga nabanini balo kunye nefuthe labo ekwenzeni izigqibo zenkampani. Nangona inkampani isaziwa ngokugxila kwitekhnoloji yobukrelekrele bokwenziwa kunye nee-algorithms, kubalulekile ukuqonda ukuba ngoobani abadlali bokwenyani emva kwesi sicelo siphumeleleyo.
1. Abanini abaphambili: Abanini abaphambili beToutiao App nguZhang Yiming kunye nenkampani engumzali, ByteDance. UZhang Yiming waseka i-ByteDance ngo-2012, kwaye ukusukela ngoko wadlala indima ebalulekileyo ekukhuleni nakuphuhliso lwenkampani. Ngaphantsi kobunkokeli bakhe, i-ByteDance ikwazile ukwandisa kwihlabathi jikelele kwaye yazisa iimveliso eziyimpumelelo ezinje ngeTikTok. Ngamava akhe amakhulu kwicandelo lobuchwephesha, uZhang Yiming usebenzisa amandla amakhulu okwenza izigqibo kwimisebenzi ye-Toutiao App.
2. Impembelelo ekwenzeni izigqibo: Abanini beToutiao App banempembelelo enkulu kubuchule bokwenza izigqibo kunye nokusebenza kwenkampani. Ngenxa yokuba uZhang Yiming ungumseki kunye ne-CEO ye-ByteDance, unokuba ngumntu obalulekileyo kwicala le-Toutiao App ulwazi lwakhe kunye namava kwinkalo yezobuchwepheshe ngokuqinisekileyo kuya kuqwalaselwa xa kusenziwa izigqibo ezibalulekileyo, ezifana nokwandiswa kwe-new. iimarike okanye uphuhliso lwe iimpawu ezintsha kunye neempawu zesicelo.
3. Ukuthatha inxaxheba kwabanini: Nangona amanani achanekileyo engaziwa esidlangalaleni, kuqikelelwa ukuba uZhang Yiming kunye ne-ByteDance banenxaxheba enkulu. kwiToutiao App. Ngenxa yokubaluleka kobuchule be-app kwi-ByteDance, abanini banokugcina ulawulo olubalulekileyo kwinkampani. Oku kubanika ithuba lokusebenzisa impembelelo kunye namandla okwenza izigqibo kwisalathiso sexesha elizayo seToutiao App.
8. Iingqwalaselo kubunini obucacileyo kwiToutiao App
Okubaluleke kakhulu ukuqonda ukuba ngoobani abanikazi bokwenyani bezi ndaba zidumileyo kunye nesicelo sokuzonwabisa. Ngelixa iToutiao App isaziwa ngokubanzi ngokunikezela izinto ezintsha nezifanelekileyo, Kubalulekile ukuba nolwazi malunga nokucaca kobunini beli qonga ukwenza izigqibo ezizizo malunga nendlela esisebenzisa ngayo kwaye sithembele kwiinkonzo zabo.
Xa kuphanda ubunini beToutiao App, kutyhilwe ukuba inkampani engumzali yesi sicelo I-ByteDance, inkampani yetekhnoloji esekwe eTshayina. I-ByteDance yenye yezona zikhulu zetekhnoloji ezinempembelelo nezixabisekileyo kwihlabathi, ezinoluhlu olubanzi lweemveliso kunye neenkonzo. Nangona kunjalo, Ulwazi malunga nabaninizabelo kunye nabachaphazelekayo be-ByteDance kunye neToutiao App isenokungacaci, nto leyo ekhokelela kwimibuzo ethile malunga nobunini elubala kunye nokuba banokuphembelela njani izigqibo zoshishino.
Nangona ukungabikho elubala kunokuphakamisa iinkxalabo malunga nobunini beToutiao App, Kubalulekile ukuba uqaphele ukuba i-ByteDance isebenze ukujongana nale nkxalabo ngokubhengezwa kwemali kunye nokusebenzisana nabalawuli kunye nee-arhente zikarhulumente.. Ukongeza, iToutiao App iphumeze amanyathelo athile okuqinisekisa ukhuseleko kunye nobumfihlo abasebenzisi bayo, ezifana nofihlo lwedatha kunye nemvume esebenzayo ekuqokeleleni ulwazi lomntu siqu, nangona ezi zenzo zikhuthaza. ukubeka iliso rhoqo kunye nokucupha kuhlala kuyimfuneko ukuqinisekisa ukungafihli kubunini beToutiao App.
9. Iingcebiso malunga nenyathelo kubalawuli kunye namaziko karhulumente
Okokuqala, kucetyiswa ukuba abalawuli kunye namaqumrhu karhulumente athathe amanyathelo Phanda ngokucokisekileyo ubume bobunini beToutiao App ukuze kubonwe ukuba ngoobani abanini bokwenyani kunye nabaninizabelo kweli qonga. Oku kubalulekile ukuqinisekisa ukungafihli kuyo yonke imisebenzi kwaye kuthintelwe nakuphi na ukungqubana kwemidla okunokuthi kuvele kwinkampani. Ukongeza, kufuneka kuhlalutywe ukuba ngaba kukho amakhonkco olawulo phakathi kweToutiao App kunye nezinye iinkampani ezinobukho kulwazi olukwi-intanethi kunye nentengiso yolonwabo.
Enye ingcebiso ebalulekileyo kubalawuli Beka iliso ngokusondeleyo kwingqokelela yedatha yeToutiao App kunye nezenzo zokusebenzisa. Njengeendaba ezikwi-intanethi kunye nesicelo sokuzonwabisa, iToutiao App inokufikelela kwisixa esikhulu solwazi lobuqu lwabasebenzisi bayo. Abalawuli kufuneka baqinisekise ukuba inkampani ithobela imithetho nemimiselo yokhuseleko lwedatha, iqinisekisa ubumfihlo kunye nokhuseleko lwedatha yomsebenzisi. Ukongeza, kufuneka ivavanywe ukuba ingaba iToutiao App yabelana ngedatha rhoqo namaqela esithathu kwaye ingaba lo msebenzi uyahambelana nemigaqo yangoku.
Okokugqibela, kubalulekile ukuba abalawuli kunye namaqumrhu karhulumente ukuseka isakhelo solawulo esicacileyo nesihlaziyiweyo Amaqonga afana neToutiao App Ukongeza, imigangatho ecacileyo nechanekileyo kufuneka isekwe ukuqinisekisa umgangatho womxholo opapashiweyo. eqongeni, kunye neendlela ezisebenzayo zokujongana nasiphi na isiqulatho esingafanelekanga okanye esiyingozi esinokuvela.
10. Amathemba ekamva lobunini beToutiao kwimarike yobuchwepheshe
I-Toutiao App liqonga leendaba elidumileyo kunye nolwazi eTshayina elibone ukukhula kweemeteoric kwiminyaka yakutshanje. Inkampani engumzali kaToutiao, iByteDance, iye yaba yenye yeenkampani eziphambili zetekhnoloji yelizwe, kwaye ithemba lobunini bexesha elizayo likaToutiao lithembisa kakhulu.
Okokuqala, kubalulekile ukuqaphela ukuba i-ByteDance ikwazile ukukhusela utyalo-mali olubalulekileyo kwiifemu ezinkulu ze-capital venture kunye neenkampani zetekhnoloji ezisekiweyo. Oku akubonisi nje ukuzithemba kwi-Toutiao kunye namandla ayo okukhula, kodwa kunye nokuqatshelwa kwenkampani ngaphakathi kwimarike yetekhnoloji. Olu tyalo-mali luya kuvumela i-Toutiao ukuba iqinise isikhundla sayo kwaye yandise kwiindawo eziphambili, ezifana nokuphuhliswa kwengqondo yokwenziwa kunye nokuphuculwa kwe-algorithms yokucebisa umxholo.
Ukongeza, iToutiao ibonakalise ukukwazi kwayo ukwahlula iinkonzo zayo kunye nokwandisa kwiimarike ezintsha. Ukuthengwa kweMusical.ly, iqonga lomculo elidumileyo, livumele iToutiao ukuba ingene kwimarike yaseNtshona kwaye itsale abaphulaphuli ababanzi. Esi sicwangciso-qhinga sokwandiswa kwejografi kunye nokwahlukahlukana kweemveliso kubalulekile kuhlumo oluzinzileyo lweToutiao kwixesha elizayo.
NdinguSebastián Vidal, injineli yekhompyuter ethanda itekhnoloji kunye ne-DIY. Ngaphaya koko, ndingumdali we tecnobits.com, apho ndabelana ngee-tutorials ukwenza itekhnoloji ifikeleleke kwaye iqondeke kumntu wonke.