I-Apple TV ihlala ingenazo intengiso: isimo esisemthethweni kunye nokuba kuthetha ukuthini eSpain

Phakathi kwamaza amaqonga abhejayo kwizicwangciso ezixhaswa yintengiso, Apple TV khetha ukuya ngokuchasene neenkozoNgeli xesha, iNetflix, iDisney +, kunye neVidiyo eyiNkulumbuso bandisa unikezelo lwabo ngeentengiso kunye neendlela ezintsha zokubeka. Kwintengiso, icandelo leeNkonzo ze-Apple libeka umgca ocacileyo: ukugcina amava angenamthungo.

Oku akuqhelekanga. Abo base-Cupertino bagxininisa ukuba ixabiso lokwahlula lenkonzo lilele kumgangatho kunye nokuhambelana kwamava, kwaye ngoku. Loo nxaki ayibandakanyi iintengiso ngaphakathi komxholo.Isigqibo sichaphazela ngokuthe ngqo abasebenzisi baseSpain naseYurophu, apho inkonzo igcina i-premium positioning ngaphandle kwezibonelelo zentengiso.

Akukho zibhengezo, kwaye akukho zicwangciso zexesha elifutshane zokuzazisa

Usekela mongameli ophezulu wenkampani, u-Eddy Cue, uwacimile amathandabuzo: I-Apple ayisebenzi kwisicwangciso esixhaswa yi-ad ye-Apple TV.Wayichaza ngononophelo, eshiya umnyango othi "ungaze uthi" uvulekile, kodwa ngomyalezo ongathandabuzekiyo okwangoku.

Akukho nto sinayo okwangoku.Andifuni ukuthi soze yenzeke, kodwa ayikho kwizicwangciso ngoku. Ukuba sigcina ixabiso elikhuphisanayo, kungcono kubasebenzisi ukuba umxholo wabo ungaphazanyiswa yintengiso.

Esi simo sichasene necandelo lonke, apho eyona ndlela ibalaseleyo imirhumo efikelelekayo exhaswa ngemali ziintengisoKwimeko ye-Apple, eyona nto iphambili kulawulo lokuyila kunye nembono yophawu ehambelana nekhathalogu yayo yokuqala.

Amaxabiso: imeko eSpain nase-United States njengesipili

Kwimarike yaseSpain, iApple TV igcina isabelo sayo senyanga 9,99 euroEUnited States, nangona kunjalo, inkonzo iye yabiza kakhulu kangangokuba IRandi ye12,99, emva kohlaziyo oluninzi ukususela ekusungulweni kwayo ngo-2019. Loo mahluko ubonisa ukuba, okwangoku, Ukunyuka kwexabiso lamva nje akukadluliswa eSpainapho ukubekwa kwindawo kuhlala kunobundlongondlongo ngokomlinganiselo wexabiso lomgangatho.

Ukongeza kwixabiso, iphakheji ibandakanya iimpawu eziphucula ixabiso elibonwayo: 4K ukudlala ngeDolby Vision kwizihloko ezihambelanayo kunye nokwenzeka kokusetyenziswa “Entsatsheni”, into eqhelekileyo kwi-Apple ecosystem evumela ukwabelana ngokurhuma phakathi kwamalungu osapho.

Kuyafaneleka ukukhumbula ukuba isicwangciso samaxabiso se-Apple TV savela ekusungulweni kwayo ngo-2019 ngamaxabiso asezantsi, ukuxabisa ngakumbi ngokuhambelana nobukhulu kunye nodumo lwekhathalogu yangoku; ke ngoko, I-Apple ifuna ukulungelelanisa utyalo-mali kunye nokuzinza ngaphandle kokubhenela kwiintengiso.

Kutheni i-Apple inqanda intengiso kwiqonga layo

Inkampani ayifihli izinto eziphambili kuyo: amava omsebenzisi kunye nokuhambelana kophawuUkongeza iintengiso kunciphisa umnikelo weprimiyamu, kwaye iApple ikhetha ukukhuphisana kumgangatho, hayi ngokunciphisa iindleko nangaliphi na ixabiso. Ukuthelekisa kunye noMculo we-Apple kufanelekile: akukho nguqulo yasimahla, exhaswa yintengiso; uhlawulela imveliso ekhazimlisiweyo, engaphazanyiswa.

Ukusuka kumbono weshishini, i-Apple TV ifune utyalo-mali olubalulekileyo kwiimveliso zokuqala. Nangona kuye kwathethwa ngelahleko eqokelelweyo, indlela ekhethiweyo ibandakanya... ukwandisa iindleko, ukomeleza ukunyaniseka kwababhalisi, kwaye unyuse umgangatho wekhathalogu, endaweni yokuvula umnyango kwiintengiso zekhefu kwiichungechunge kunye neefilimu.

Ukusuka kuloo mbono, ukugcina ixabiso elikhuphisanayo xa kuthelekiswa nabakhuphisana abaphezulu, kodwa akukho ntengiso nakwesiphi na isicwangciso, iyahambelana nesikimu sexabiso iApple efuna ukusigcina kwinkonzo yayo.

Umzi-mveliso usiya kwiintengiso (naxa unqumama), iApple ihambela ecaleni

Umahluko kuyo yonke imarike ibonakala ngakumbi yonke imihla: INetflix, iDisney+, iVidiyo eyiNkulumbuso okanye iHBO Max Bakhuthaza izicwangciso ezixhaswa yintengiso kwaye bazama iifomathi ezintsha ngaphakathi kwee-apps zabo. I-Apple iphinde yahlola intengiso kwiinkonzo ezifana ne Apple MapsEnye yeendlela zamva nje kukuhlala kwi nqumama isikrini ngeentengiso, ifomathi kuvavanyo kunye nokwandiswa kumazwe ahlukeneyo.

Olu hambo luyimpendulo yokukhangela ingeniso ephindaphindiweyo kunye ne-ARPU ephezulu, kodwa ichaphazela amava ombukeliI-Apple, inxalenye yayo, igxininisa ukuba ikhetha ukugcina ixabiso layo "elinobudlova" ukuthethelela ukujonga okungaphazanyiswa, ngaphandle kokufaka iintengiso nakwiindawo ezifana nesikrini sokumisa.

Isicwangciso asithethi ukungasebenzi: ukuba imarike okanye iindleko ziyayifuna, inkampani inokuphinda ihlole indlela yayo. Okwangoku, Imephu yendlela icacile: akukho zibhengezo.

Ukwenziwa kwegama kunye negama: ukusuka kwi "Apple TV+" ukuya kwi "Apple TV"

Ngokunxuseneyo, i-Apple yenze inkqubela ekwenzeni lula uphawu lwayo, ukwamkela "Apple TV" njengegama eliqhelekileyo. Inkampani iyavuma ukuba "+" yenze ingqiqo kwiinkonzo ezinoguqulelo lwasimahla kunye noguqulelo olwandisiweyo, into engasebenziyo apha. Nangona kunjalo, ESpain, kuqhelekile ukubona igama langaphambili kunxibelelwano kunye nonxibelelwano., isiphumo esiqhelekileyo sotshintsho kwiinguqu zophawu lwehlabathi.

Ngaphandle kweleyibhile, yintoni efanelekileyo kumsebenzisi kukuba Isicwangciso senkonzo sihlala singatshintshi.: ikhathalogu eyakhe, unikezelo ngononophelo kunye nokungabikho kwentengiso ekuvelisweni komxholo.

Ngelixa amanye amaqonga edibanisa izicwangciso zawo ngeentengiso kunye neefomathi ezintsha zentengiso, i-Apple ichaza i-niche yayo ngendlela yakudala: hlawula ukubukela ngaphandle kweziphazamisoKwabo babeka phambili amava ngaphezu kwesaphulelo, isithembiso sisavakala, ngakumbi eSpain, apho ixabiso langoku liqinisa eso sikhundla. iindlela ezizezinye ezinekhefu lokuthengisa.

Inqaku elidibeneyo:

I-Apple TV ilahlekelwa Plus: eli ligama elitsha lenkonzo

UAlberto Navarro

Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.

Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.