Uwakha njani amagama?

Uwakha njani amagama?

Intshayelelo:

Kwihlabathi lezentengiso kunye neshishini, ukudala amagama ngumba osisiseko wokuma kunye nokwahlula kukhuphiswano. Ukukhetha igama elifanelekileyo lophawu, imveliso okanye inkonzo inokuba nempembelelo enkulu kwimpumelelo okanye ukusilela kwayo. kwimarike. Nangona kunjalo, umsebenzi wokudala amagama asebenzayo awulula njengoko kubonakala, njengoko ubandakanya ukuqwalasela izinto ezininzi kunye nokulandela imigaqo ethile. Kweli nqaku, siza kuhlolisisa i amanyathelo angundoqo kunye nesiseko sobuchule bokwenza amagama ⁢anomtsalane, akhumbulekayo, kwaye afanelekileyo.

1. Chaza iinjongo kunye nabaphulaphuli ekujoliswe kubo:

Ngaphambi kokuba uqalise ukuvelisa iingcamango zamagama, kubalulekile ukuba ucace malunga neenjongo ze-brand, imveliso okanye inkonzo kunye nabathengi abanokubakho Ngokuchaza iinjongo, iinjongo kunye nobuntu buya kusekwa ngegama. Ngakolunye uhlangothi, ukwazi nokuqonda abaphulaphuli ekujoliswe kubo kuya kukuvumela ukuba uguqule igama ukuze lihambelane nendlela yabo yokucinga, iimfuno zabo kunye nemilinganiselo yabo.

2. Phanda kwaye uhlalutye ukhuphiswano:

Uphando nohlalutyo lokhuphiswano ludlala indima ebalulekileyo ekudaleni amagama asebenzayo. Kubalulekile ukuchonga ukuba ngawaphi amagama asele ekhona kwimarike kwicandelo elinye okanye kushishino, kwaye uvavanye ukuba abonwa kwaye abekwe njani na. Injongo asikokukopa okanye ukuxelisa, kodwa kukufumana amathuba okugqama nokwahlula. Ulwazi lokhuphiswano luya kukunceda uphephe amagama afanayo kwaye ufumane indlela ekhethekileyo kunye neyokuqala.

3. Veza izimvo kunye neekhonsepthi:

Emva kokuba isakhelo sisekiwe kwaye ulwazi olwaneleyo malunga neenjongo kunye nokhuphiswano lufunyenwe, ungaqala ukuvelisa iingcamango zokuqamba amagama kunye neengcamango. Le nkqubo inokubandakanya ubuchule bokucinga, unxulumano lwamagama, ukufikelela eluntwini, kunye nemibuzo yokuyila nexhokonxayo. Kubalulekile ukuyila kwaye ucinge ⁢ngaphandle kwebhokisi ukufumana amagama oqobo kunye⁤ amangalisayo.

Isiphelo:

Ukudala amagama asebenzayo kubalulekile ukuba ugqame kwaye ubambe ingqalelo yabaphulaphuli ekujoliswe kubo Ngokucwangcisa ngononophelo kunye nokuqwalasela iinjongo, abaphulaphuli ekujoliswe kubo, ukhuphiswano kunye nokuveliswa kweengcamango zokuyila. inokufezekiswa Igama elibonisa uphawu lophawu, imveliso okanye inkonzo. Kwinqaku elilandelayo, siya kungena kwiindlela zobuchule ezongezelelweyo kunye nezicwangciso zokwandisa impembelelo yamagama kwiimarike.

1. Imiba ephambili ekufuneka iqwalaselwe xa kuyilwa amagama

Ukudala amagama asebenzayo kwiimveliso, iimpawu okanye iinkampani yinkqubo yobuchule efuna ukuqwalaselwa ngocoselelo La magama abalulekile ekusekweni kwesazisi esinamandla, esikhumbulekayo, kwaye sinokuba nefuthe elibonakalayo kwimpumelelo yeshishini. Ukukhetha igama elifanelekileyo kubalulekile ukuba ugqame kukhuphiswano kwaye ubambe ingqalelo yabaphulaphuli ojolise kubo. Xa udala amagama, izinto ezininzi ezibalulekileyo kufuneka zithathelwe ingqalelo ukuze ufumane iziphumo ezizezona zilungileyo. ⁤

Okokuqala, kubalulekile qwalasela indlela elibizwa ngayo nokucaca kwegama. Igama ekulula ukulibiza nokuliqonda lidla ngokukhunjulwa kwaye abathengi abanakho Banokuyikhangela ngokulula. Waphephe amagama antsokothileyo okanye amagama antsokothileyo anokubhidaniswa namanye, njengoko oku kunokuchaphazela kakubi imbono yoluntu kwaye kwenze kube nzima ukuwakhumbula.⁤ Ukongeza, igama kufuneka lahluke kwaye lodwa, eya kunceda ukwahlula uphawu lwakho okanye imveliso kwezinye ezifanayo kwimarike.

Enye into ekufuneka uyiqwalasele yile Ukufaneleka kunye nokungqinelana kwegama ⁢kunye⁤ ne⁢ yesazisi ⁤ibrendi okanye imveliso. Igama kufuneka libonise kwaye lichaze iinqobo ezisemgangathweni, iimpawu kunye nenjongo yento eliyimeleyo. Kufuneka ingqinelane nomfanekiso ofuna ukuwuprojekthi kwaye unxibelelane nabaphulaphuli ekujoliswe kubo.⁢ Ngaphaya koko, qwalasela ukuguquguquka kwegama kumaqonga ezahlukeneyo kunye namajelo eendaba, ezifana nomphakathi, iiwebhsayithi okanye uprinte iintengiso.⁤ Igama elisetyenziswa ngokulula kumajelo ohlukeneyo okuthengisa liyakwenza kube lula ukukhuthazwa kunye nokwamkelwa kwebrendi okanye imveliso.

2. Iindlela ezisebenzayo zokuvelisa amagama awodwa

1. UPhando olucokisekileyo: Indlela yokuqala esebenzayo yokwenza amagama awodwa kukwenza uphando olubanzi. Kubalulekile ukuphanda imarike ekujoliswe kuyo, ukhuphiswano kunye neendlela ezikhoyo kweli candelo. Oku kuya kusivumela ukuba sichonge amagama angundoqo afanelekileyo kwaye ⁢ukudala amagama anempembelelo nakhumbulekayo.

2. Umdlalo wamagama: Ubuchule bokuyila⁢ bokwenza amagama awodwa kukusetyenziswa kwemidlalo yamagama. Singakwazi ukudibanisa amagama anxulumene nemveliso okanye inkonzo yethu, songeze izimaphambili okanye izimamva, okanye senze ii-akhronimi ezimnandi. Le ndlela ikuvumela ukuba udale amagama asekuqaleni kunye namagama abethayo atsala ingqalelo yabaphulaphuli ekujoliswe kubo.

3. Ukusetyenziswa kweelwimi zasemzini: Ukusebenzisa iilwimi zasemzini kunokuba sisicwangciso esisebenzayo sokwenza amagama awodwa. ⁢Sinokuphonononga amagama kwiilwimi ezahlukeneyo ezivuselela undoqo wemveliso okanye inkonzo yethu. Oku akusivumeli kuphela ukuba "sivelele," kodwa yongeza ukubamba ubucukubhede kunye nemvelaphi kwigama lethu.

3. Ukubaluleka kokucaca kunye nokulula kumagama

Amagama adlala indima ebalulekileyo kulo naluphi na uhlobo lweshishini okanye iprojekthi, kuba ayimbono yokuqala abasebenzisi abaya kuba nayo yophawu. Ngoko ke, ibalulekile kubaluleka Yenza amagama acace kwaye alula, ukuze abasebenzisi baqonde ngokulula kwaye bakhumbule uphawu.

I Ukucaca emagameni kubalulekile ukuqinisekisa ukuba umyalezo ofuna ukuwudlulisela uqondwa ngokukhawuleza nangokuchanekileyo. Igama elibhidayo okanye elinzima linokubangela ukubhideka phakathi kwabasebenzisi, okukhokelela ekulahlekelweni ngumdla okanye nodumo olubi lwebhrendi. Ke ngoko, ukusetyenziswa kwamagama obugcisa okanye iijargons ⁤enokubhida abaphulaphuli ekujoliswe kubo kufuneka kuphetshwe.

La ukulula emagameni avumela ukuba kube lula ukuwakhumbula kunye nokuwabiza. Xa amagama entsonkothile okanye kunzima ukuwabiza, abasebenzisi banokuziva bekhathazekile okanye bengenamdla wokufunda ukuwabiza ngokuchanekileyo. Kunoko, amagama alula kwaye kulula ukuwakhumbula avumela abasebenzisi ukuba babhekiselele kwi-brand ngokulula kwaye babelane ngayo nabanye, okwandisa ukubonakala kwayo kunye nokuqatshelwa.

4. Amaqhinga okugqama kwaye uzahlule kukhuphiswano

Enye ye izicwangciso ezisebenzayo ngakumbi Ukugqama kunye nokuzahlula kukhuphiswano kukwenza amagama awodwa nakhumbulekayo kwiimveliso okanye iinkonzo zakho. Yonke into iqala nge uphando kunye nohlalutyo kwishishini ojolise kulo kunye nemarike. Chonga amagama aphambili, iindlela zangoku, kunye nezinto ezithandwa ngabaphulaphuli bakho ukuze ube nombono ocacileyo wendlela ofuna ukuba uphawu lwakho lubonwe ngayo. Emva koko, ⁤ yenza uluhlu yamagama anokwenzeka adlulisa iimpawu kunye nexabiso elikwahlulayo.

Nje ukuba wenze⁤ uluhlu lwakho lwamagama anokubakho, kubalulekile vavanya⁢ ubukho bakho ukubhalisa kunye nokusetyenziswa. Yenza ukukhangela uphawu lwentengiso kunye nerejista yegama lesizinda ukuze uqinisekise ukuba akukho nalinye lamagama akho akhethiweyo asele esetyenziswa yenye inkampani. Kwakhona, qinisekisa ukuba amagama ayafumaneka kumaqonga social networks kunye⁢ nakwimarike yedijithali. Bhalisa kwaye ukhusele igama lakho Kubalulekile ukuphepha iingxaki zomthetho kwaye ukhusele ipropathi enomgangatho ophezulu wokuqonda.

Musa ukucinga nje ngamagama aqhelekileyo okanye achazayo.⁣ Phonononga kwaye ulinge ngamagama kunye neendibaniselwano ezivuselela iimvakalelo, thumela isiphakamiso sakho sexabiso elikhethekileyo kwaye ubonise isazisi sophawu lwakho. Amagama amafutshane, alula ahlala kulula ukuwakhumbula kunye nokuwabiza, ngelixa amagama akhiweyo okanye adibeneyo anokuba⁤ ahluke ngakumbi kwaye ahluke. Ukongeza, qwalasela ukuba kunokwenzeka Sebenzisana nengcaphephe yamagama onamava ekuphuhliseni amagama asebenzayo nanobuchule.

5. Iingcebiso zokukhetha amagama akhumbulekayo kwaye kulula ukuwabiza

Kukho iindlela ezahlukeneyo kunye nobuchule ukwenza amagama⁢ akhumbulekayo kwaye kulula ukuwabiza. Ngezantsi, siza kukunika iingcebiso eziya kukunceda ukhethe igama elifanelekileyo lenkampani yakho, imveliso okanye iprojekthi.

1. Sebenzisa amagama amafutshane, anezandi: Khetha amagama okanye indibaniselwano yamagama amafutshane kwaye anendlela yokubiza ecacileyo. Kuphephe ukwenza nzima igama ngoonobumba abangaqhelekanga okanye ekunzima ukulibiza, njengoko oku kunokwenza kube nzima ukunkqaya. Ngaphaya koko, amazwi anesandi anempembelelo enkulu kunye nokuvakala ezingqondweni zabantu.

2. Ziphephe ii-akhronimi ezintsonkothileyo kunye nezifinyezo: Ngaphandle kokuba abaphulaphuli bakho uqhelene nabo, kungcono ukunqanda ukusebenzisa amagama antsonkothileyo okanye amagama ashunqulelweyo. Ezi zinokubhida abathengi bakho okanye abasebenzisi, zenze kube nzima ukuqaphela kunye nokukhumbula igama lakho.

3. Dlala nge⁤ indibaniselwano yamagama: Indlela esebenzayo kukudala amagama ngokudibanisa amagama amabini okanye ngaphezulu anxulumene neshishini lakho okanye ingqikelelo engundoqo. Esi sicwangciso sikuvumela ukuba uvelise amagama awodwa nadibanisayo, nto leyo⁢ iwenza abe lula ukuwakhumbula. Sebenzisa i-thesaurus okanye uluhlu lwamagama angundoqo anxulumeneyo ukudibanisa amagama afanelekileyo.

Khumbula ukuba igama olikhethileyo liya kuba luphawu lophawu lwakho, imveliso okanye iprojekthi yakho, ngoko ke kubalulekile ukuba likhumbuleke kwaye kulula ukulibiza. Thatha ingqalelo iimpawu zabaphulaphuli bakho kunye nefuthe ofuna ukulivelisa. Zama ngeendlela ezahlukeneyo, qhuba iimvavanyo nabantu obathembileyo, kwaye ekugqibeleni ukhethe igama elithetha ngokwenene kwaye liqhagamshelene neenjongo zakho kunye nexabiso. Ngezi ngcebiso, uya kuba linyathelo elinye ukusondela ekufumaneni igama eligqibeleleyo. Nqwenelela impumelelo!

6. Impembelelo⁤ yenkcubeko kunye nentengiso ekukhetheni amagama

Ngumba obalulekileyo omawuqwalaselwe xa kuyilwa amagama eemveliso, iibrendi okanye iinkampani kwihlabathi elinokhuphiswano oluphezulu, kubalulekile ukuqonda ukuba ezi zinto zinokuchaphazela njani imbono nokwamkelwa kwegama kwimarike ekujoliswe kuyo.

1. Inkcubeko: Inkcubeko inendima ebalulekileyo ekukhetheni amagama, njengoko inefuthe kwiinqobo ezisemgangathweni, iinkolelo kunye nezinto ezilindelwe kuluntu oluthile Igama elisenokubonakala linomtsalane kwelinye ilizwe lisenokuba nentsingiselo engafanelekanga okanye enganqwenelekiyo kwelinye. Ukongeza, amagama abonakalisa ngokunzulu ubuni benkcubeko yeqela lohlanga okanye uluntu lunokuvelisa unxibelelwano olukhulu ngokweemvakalelo kunye nabaphulaphuli ekujoliswe kubo, nto leyo enokuqhuba impumelelo yophawu okanye imveliso.

2. Imarike: Imakethi igama eliza kuqaliswa kuyo nayo inempembelelo ebalulekileyo ekukhetheni kwayo. Kubalulekile ukuphanda kwaye uqonde iintsingiselo kunye nezinto ezikhethwa yimarike ekujoliswe kuyo ngaphambi kokuthatha isigqibo ngegama. Oku kubandakanya ukuhlalutya amagama asele esetyenziswa kuloo marike, kunye nokuqwalasela izicwangciso zokuthiya amagama ezisetyenziswa ngabakhuphisana ngokuthe ngqo. Igama eligqamayo nelahlulayo⁤ ngokufanelekileyo Kwimarike egcweleyo inokuvelisa umdla omkhulu kunye nengqalelo evela kubathengi. Ukongeza, ulwahlulo lweemarike kunye nokuchongwa kwamaqela ahlukeneyo abathengi kunokunceda ukulungelelanisa igama ngokufanelekileyo kwiimfuno kunye nokukhethwa kwecandelo ngalinye.

7. Ujongwa njani ubukho kunye nokuba semthethweni kwegama

ukuba qinisekisa ubukho kunye nokuba semthethweni kwegama Ngaphambi kokuba uyisebenzisele iprojekthi entsha okanye ishishini, kukho amanyathelo amaninzi ekufuneka alandelwe. Okokuqala, ibalulekile yenza uphando olunzulu kwi-intanethi ukuqinisekisa ukuba akukho ziko okanye uphawu lwentengiso olunegama elifanayo kwicandelo okanye kwishishini elinye. Oku kunokunceda ukuphepha iingxaki zomthetho kwixesha elizayo kunye neengxabano ze-brand.

Ukongeza ekukhangeleni kwi-intanethi, Kuyacetyiswa ukuba ujonge oovimba beenkcukacha zobhaliso lweempawu ukuqinisekisa ukuba igama ofuna ukulisebenzisa libhaliswe lelinye iziko. Kwakhona, ibalulekile phendla amagama orhwebo kunye noluhlu lwentengiso yamazwe ngamazwe, njengoko oku kunokunika ulwazi olongezelelweyo malunga ⁤nobukho begama.

Nje ukuba igama elifumanekayo liqinisekisiwe, kubalulekile ukuba dibana negqwetha elikhethekileyo kwipropathi enomgangatho ophezulu wokuqonda ukuqinisekisa ukuba igama liyahlangabezana neemfuno ezisemthethweni kwaye alaphuli naziphi na iimpawu zokuthengisa ezikhoyo. Igqwetha linokunceda ekwenzeni uphando olongezelelekileyo kwaye licebise ngeendlela ezifanelekileyo zokubhalisa nokukhusela igama. Kwezinye iimeko, kunokuba yimfuneko yenza isicelo sobhaliso lophawu ukukhusela ngokusemthethweni igama kunye nokuthintela iingxaki ezizayo.

Qaphela: Izihloko zisenokuba ziguqulelwe ukusuka kwisiNgesi, kwaye ke ukuchaneka kwazo akunakuqinisekiswa.

Qaphela: Izihloko zisenokuba ziguqulelwe ukusuka kwisiNgesi kwaye ke ngoko ukuchaneka kwazo akuqinisekwanga.

Ngamanye amaxesha, xa kuguqulelwa umxholo ukusuka kolunye ulwimi ukuya kolunye, inxalenye yentsingiselo yantlandlolo inokulahleka. Ngesi sizathu, kubalulekile ukuqaphela ukuba izihloko kwesi sithuba zisenokungachaneki ngokupheleleyo ngenxa yoguqulo. Nangona kunjalo, siya kwenza konke okusemandleni ukuqinisekisa ukuba ulwazi luhanjiswa ngendlela ecacileyo neqondakalayo.

Sizama ukunika umgangatho kunye nesiqulatho esifanelekileyo, kodwa siyaqonda ukuba kungakho amaxesha apho iinguqulelo zingagqibelelanga. Ukuba ubona nakuphi na ukungachaneki kwizihloko okanye nakweliphi na elinye icandelo leposi, siyakuxabisa ukuba uyasazisa ukuze sikwazi ukuyilungisa. Ingxelo yakho ixabiseke kakhulu kuthi.

Gcinga ezingqondweni ukuba nangona izihloko zisenokungachaneki ngenxa yokuguqulelwa, umxholo wesithuba uya kugcinwa unjalo kwaye ulwazi oluyimfuneko luya kunikezelwa ukukunceda uqonde indlela yokudala amagama. Khumbula ukuba ungasoloko ujongana nemithombo eyongezelelweyo okanye ufune iingcebiso zobuchwephesha ukuze ufumane umfanekiso opheleleyo.

Siyathemba ukuba uya kuyonwabela le post kwaye ufumane ulwazi luluncedo kwaye luyasebenza. Ngaphandle kwe-ado eyongezelelekileyo, masiqale ukujonga umhlaba onomdla wokudalwa kwamagama!