Indlela yokwenza iphulo lentengiso kwiSnapchat

Kwihlabathi elikhulayo ledijithali, indima ye iinethiwekhi zoluntu kwintengiso nakwintengiso ayinakuphikiswa. Phakathi kwezi nethiwekhi, i-Snapchat izenzele njengeqonga elikhethekileyo nelinomtsalane kubaphulaphuli abancinci. Kweli nqaku, siza kuhlolisisa Indlela yokwenza iphulo lentengiso kwiSnapchat, ukunika imiyalelo ecacileyo kunye neengcebiso ezisebenzayo zokwandisa impembelelo yakho kunye nokusebenza kakuhle.

I-Snapchat inikezela ngamathuba awodwa okuzibandakanya nabathengi, ivumela amashishini ukuba enze iikhankaso zentengiso ekujoliswe kuzo, ukuyila kunye nokusebenzisana kakhulu. Nangona kunjalo, ukwenza uninzi lwala mathuba, abathengisi kufuneka baqonde Isebenza njani intengiso kwi-Snapchat, kuquka indlela yokuseka kunye nokwandisa amaphulo eentengiso ukuphumeza ukusebenza okuphezulu kunokwenzeka.

Kwimihlathi elandelayo, siya kucalula amacandelo ahlukeneyo ayimfuneko yenza kwaye usebenzise iphulo le-Snapchat eliyimpumelelo. Oku kuya kubandakanya ukuchonga abaphulaphuli bakho, ukukhetha uhlobo olufanelekileyo lwentengiso, ukuqonda inkqubo yentengiso yentengiso, kunye nokukhetha iimetriki ezifanelekileyo zokulinganisa impumelelo.

Ukuqonda i-Snapchat kunye nokubakho kwayo kwintengiso

I-Snapchat, enye ye Imidiya yokuncokola eyona idumileyo phakathi kwabantu abatsha, iye yaba liqonga elinamandla lentengiso. I-Snapchat idlulela ngaphaya nje kokuba yi-app yokwabelana nge-selfies ezonwabisayo, ibonelela ngothotho lwezixhobo ezivumela iibrendi ukuba zifikelele kubaphulaphuli ekujoliswe kuzo ngeendlela zoyilo kakhulu. Phakathi kweengenelo intengiso Kwi-Snapchat uya kufumana:

• Ukufikelela kubaphulaphuli abancinci nabasebenzayo
• Iividiyo ze-Ephemeral kunye neefoto ezifuna ingqalelo ngokukhawuleza
• Izihluzi kunye neelensi ezikhuthaza ukusebenzisana komsebenzisi kunye nokuthatha inxaxheba

Qonda ukuba i-Snapchat lijelo lentengiso elenza izinto ezintsha inokunika iinkampani amathuba amakhulu okukhulisa ukuqondwa kwebrendi kunye nokukhuthaza uthethathethwano.

Ukwenza iphulo lentengiso kwi-Snapchat kuqala ngokuchaza iinjongo zakho. Ngaba uyafuna ukonyusa ulwazi lophawu, qhuba itrafikhi ukuya kwakho iwebhusayithi okanye ukhuthaze isithembiso esitsha? Nje ukuba ucacelwe ngeenjongo zakho, ungakhetha uhlobo lwentengiso ofuna ukuyisebenzisa. I-Snapchat inikezela ngeefomathi ezahlukeneyo zentengiso njenge Iintengiso ze-Snap isikrini esiphelele iboniswe phakathi kwamabali abasebenzisi), iiNtengiso zamaBali (iintengiso eziboniswe kwicandelo lokuFumana le-Snapchat), izihluzi zeGeo kunye neeLensi eziXhasiweyo. Ukwandisa ukusebenza kwephulo lakho, kubalulekile ukuqinisekisa ukuba umxholo wakho ufanelekile, uyabandakanyeka, kwaye uhambelana nabaphulaphuli bakho.

Ukuchaza abaphulaphuli ekujoliswe kubo kwi-Snapchat

Chaza ngokuchanekileyo i abantu ekujoliswe kubo Kubalulekile ukuphumelela kulo naliphi na iphulo lentengiso. E-Snapchat, oku kuthetha ukuqonda abasebenzisi beqonga, uninzi lwabantu abancinci phakathi kwe-16 kunye ne-24 yeminyaka ubudala. Le demographic idume nzima ukufikelela kumajelo eendaba emveli, ngoko ke inika ithuba elikhethekileyo kubathengisi. Ukongeza kwiminyaka yobudala, kukwabalulekile ukuqwalasela ezinye izinto zabantu, ezifana nesini kunye nendawo, kunye nezinto ezinomdla kunye nokuziphatha kwabasebenzisi.

Ukukunceda uchaze abaphulaphuli bakho ekujoliswe kubo, i-Snapchat inikeza ezininzi herramientas de segmentación. Kwelinye icala, uya kuba neenketho zokujolisa kwidemografi ezibandakanya isini, iminyaka, indawo yejografi, njl. Ukongeza, ungahlula ngokusekwe kwidatha yokuziphatha okanye umdla. Umzekelo, unokukhetha abasebenzisi abanxibelelene nohlobo oluthile lomxholo, njengezemidlalo okanye ifashoni, okanye abo babonise uhlobo oluthile lokuziphatha, olufana nokuthenga kwi-intanethi. Ngokukwanjalo, i-Snapchat ibonelela ngeendlela eziphambili, ezinje ngoluhlu olusekwe kuluhlu lwe-imeyile olwahlula abaphulaphuli bakho abakhoyo kubaphulaphuli abatsha onokufikelela kubo. Nalu uluhlu oluneenkcukacha lweenketho zokujolisa onokuzisebenzisa kwi-Snapchat:

• Segmentación demográfica
• Ukwahlulahlula ngokuziphatha
• Ukwahlulahlula komdla
• Segmentación geográfica
• Uluhlu lwezahlulo ze-imeyile

Ukwazi ukusebenzisa ezi ndlela zokujolisa kuya kukuvumela ukuba ufikelele kubaphulaphuli abafanelekileyo ngephulo lakho lentengiso ye-Snapchat.

Ukuphuhliswa kwezinto ezikhangayo zentengiso kwi-Snapchat

Ngaphandle kwamathandabuzo, i-Snapchat yenye yamaqonga Imidiya yokuncokola eyona idumileyo phakathi kolutsha kunye nabantu abadala abancinci, iyenza ibe yeyona ndawo ifanelekileyo yentengiso. Ukufumana okuninzi eqongeni, kubalulekile ukwazi indlela yokuyila umxholo wentengiso onomtsalane ilungiselelwe ngokukodwa i-Snapchat. Okokuqala, ufanele ukwazi kwaye uqonde abaphulaphuli bakho ojolise kubo. Qhuba uphando ukuze uqonde ukuba loluphi uhlobo lomxholo abawuthandayo, xa besebenza kakhulu, kunye nento abayifunayo kwi-Snapchat. Ungalusebenzisa ke olu lwazi ukudala iintengiso ezifanelekileyo nezinomtsalane kubo.

Unokwenza iintlobo ezahlukeneyo zomxholo wentengiso kwi-Snapchat efana naMabali, iiNtengiso ze-Snap, izihluzi eziXhasiweyo, kunye neeLensi eziXhasiweyo. Ukuqala, i Amabali alungele ukubalisa amabali amafutshane nanomtsalane, kuba zikuvumela ukuba wabelane ngazo nomntu wonke abalandeli bakho. Iintengiso ze-Snap ziintengiso zevidiyo zesikrini esigcweleyo ezivela phakathi kwaMabali kwaye zibonisa umxholo osebenzisanayo. Unokufikelela kubaphulaphuli bakho ngeeFilter eziXhasiweyo, ezizizakhelo zesiko abasebenzisi abanokuthi bongeze kwii-Snaps zabo, kunye neeLensi eziXhasiweyo, eziziipopayi ezisebenzisanayo ezinokugqunywa kwi-Snaps. Ngalo lonke ixesha khumbula ukugcina ithoni yokwenyani kwaye uqhagamshele nabaphulaphuli bakho kwinqanaba lomntu ngokuzibandakanya okukhulu.

Ukuphunyezwa kwephulo lentengiso kwi-Snapchat

Iqonga le-Snapchat libonelela ngamathuba akhethekileyo okuchaphazela abaphulaphuli ojolise kubo kunye nokukhuthaza ishishini lakho ngempumelelo. Ngokusebenzisa i-Snapchat ukukhuthaza ishishini lakho, unako Thatha ithuba lesi sixhobo ukwandisa ukubonakala kophawu lwakho kwaye uphucule ukufikelela kwakho. Ukuqalisa ngentengiso kwi-Snapchat kulula kakhulu. Okokuqala, kuya kufuneka ukhuphele usetyenziso lwe "Snapchat Ads Manager" kwisixhobo sakho. Okulandelayo, kufuneka ubhalise kwaye usete ibhajethi yakho yephulo lentengiso. Okulandelayo, kuya kufuneka uchaze abaphulaphuli ojolise kubo ngokukhetha iindidi ezichaza ngcono abathengi bakho.

Ukwenza okuthandwa nguwe ngundoqo xa kuziwa kwintengiso kwi-Snapchat. Unokwenza intengiso yakho ibe yeyakho ngokusekwe kwiparamitha ezinje ngesini, indawo yejografi, izinto onomdla kuzo, kunye nokunye. Ukongeza, i-Snapchat inikezela ngeentlobo ezahlukeneyo zeentengiso, ukusuka kwiintengiso ze-Snap (iintengiso zevidiyo ezigcwele isikrini) ukuya kwiiNtengiso zeBali (iintengiso ezivela phakathi kwamabali abasebenzisi). Kukho iinketho zokucoca ezixhasiweyo kunye neelensi zeAR (Inyaniso eyongeziweyo), ukuba abasebenzisi angasebenzisa ukusebenzisana nebrand yakho ngendlela eyonwabisayo neyodwa. Nganye kwezi fomati zentengiso zinamandla azo kwaye kubalulekile ukuqonda ukuba zingangena njani kwisicwangciso sakho sokuthengisa ukuze uqinisekise impumelelo yephulo lakho.

Ekugqityweni, ungasebenzisa izixhobo zokunika ingxelo ze-app ukulandelela ukusebenza kwephulo lakho kwaye wenze uhlengahlengiso njengoko kufuneka. Oku kuya kukuvumela ukuba uvavanye ukusebenza kwentengiso yakho kwi-Snapchat kwaye wenze utshintsho oluyimfuneko ukuze ukwandise utyalo-mali lwakho lwentengiso.

Umlinganiselo kunye nohlalutyo lwentsebenzo yephulo kwi-Snapchat

Nje ukuba uqalise iphulo lakho lentengiso ye-Snapchat, kubalulekile ukulinganisa kunye nokuhlalutya ukusebenza kwayo ukuze ubone ukuba iinzame zakho zokuthengisa zinika iziphumo ezinqwenelekayo, kwaye uhlengahlengiso luyafuneka. I-Snapchat ibonelela ngezixhobo ezininzi zokuhlalutya kuyo Administrador de anuncios oko kukuvumela ukuba ujonge ngokusondeleyo iziphumo zephulo lakho lentengiso. Ezinye zeemethrikhi eziphambili onokuthi uzilandele ziquka ukufikelela, inani labantu elifikelelwe yintengiso yakho; Imibono, ebonisa inani lamaxesha intengiso yakho ijongwe ngayo; kunye noguqulo, olubonisa izenzo ezithathwe ngabasebenzisi emva kokubona intengiso yakho, njengokundwendwela iwebhusayithi yakho okanye uthenge.

Ukongeza kwezi metrics kunye nezixhobo zohlalutyo, kukho ezinye ezinokukunceda ukuba ufumane umfanekiso opheleleyo wempumelelo yephulo lakho. Ukulandelela indawo kunye nokulandelwa kwesiganeko yimizekelo emibini. Ukulandelela indawo kukuvumela ukuba ubone apho abasebenzisi abanxibelelana nentengiso yakho babekwe phi, nto leyo enokuba luncedo ekulungiseni iinzame zakho zentengiso ngokusekwe kwijografi. Ngokulandela umkhondo ungalandelela izenzo zabasebenzisi emva kokudibana nentengiso yakho, njengokuba bakhuphele i-app yakho, bathengile, okanye babhalisele incwadana yakho yeendaba. Ngokudibeneyo, ezi metrics kunye nezixhobo zokuhlalutya zinokukunika uhlalutyo oluneenkcukacha malunga nokusebenza kwephulo lakho lentengiso ye-Snapchat kwaye zikuncede wenze izigqibo ezinolwazi malunga namaphulo exesha elizayo.