- Amaxabiso e-iPhone anokunyuka ukuya kuthi ga kwi-43% e-US ukuba i-Apple idlulisela ixabiso leentlawulo kubathengi.
- UDonald Trump ubeke i-54% yeerhafu e-China, kunye neerhafu e-Indiya naseVietnam, apho i-Apple ivelisa izixhobo zayo.
- E-Spain, impembelelo iya kuba ncinane, kodwa ukunyuka ngenxa yokunyuka kwamaxabiso okanye uhlengahlengiso lomda wehlabathi akukhutshelwa ngaphandle.
- Imodeli ye-16TB ye-iPhone 1 Pro Max inokubiza ngaphezulu kwe-euro ezingama-2.800 ukuba uhlengahlengiso lomrhumo luphindaphindwa eYurophu.
Abasebenzisi beefowuni eziphathwayo banokukhawuleza bajongane nokunyuka kwamaxabiso okubalulekileyo., ngakumbi ukuba isoyikiso esiza phezu kwe-Apple emva kwezigqibo zorhwebo zamva nje ze-United States ziyenzeka. Umgaqo-nkqubo omtsha werhafu okhuthazwa nguMongameli wangaphambili uDonald Trump unokuba nayo iziphumo ngqo kwiindleko zezixhobo ze-iPhone, ukuvelisa ukungaqiniseki kwiimarike zaseMelika nakweminye imimandla yehlabathi njengeYurophu.
Uluhlu lweerhafu ezibekwe e-China nakwamanye amazwe ase-Asia luvuse i-alamu phakathi kwabahlalutyi boshishino, abalumkisa ngokunyuka kwamaxabiso okunokwenzeka kwiimodeli zangoku nezexesha elizayo ze-Apple. Iingxelo ezininzi zibonisa ukuba Ukuba inkampani yaseCalifornian ithatha isigqibo sokudlulisa ezi ndleko kumsebenzisi wokugqibela, ixabiso le-iPhone linokwenyuka ukuya kuthi ga kwi-43%..
Iintlawulo ezibethe nzima kwikhonkco lemveliso ye-Apple
Uninzi lwee-iPhones zenziwa eTshayina, eIndiya naseVietnam., amazwe ngoku achatshazelwa kakhulu ngamaxabiso amatsha. Ngokolwazi olupapashwe yiReuters kunye nabahlalutyi abanjengoRosenblatt Securities, I-United States iza kumisela umrhumo wama-54% kwiimveliso ezisuka e-China, umrhumo wama-46% kwabo basuka e-Vietnam, kunye nomrhumo wama-26% kwezo zisuka eIndiya..
I-Apple, eyayiqalise iqhinga lokwahluka ukunciphisa ukuxhomekeka kwayo eTshayina, ayikhange ibalekele impembelelo. Ngaphandle kokutshintshela enye imveliso yabo ukuya eIndiya naseVietnam, la mazwe mathathu ngoku akwindlela yomgaqo-nkqubo worhwebo wase-US. Oku kushiye inkampani ineendlela ezimbalwa zokuthintela ukubetha kwezemali.
Ezona modeli ziphambili, njenge-iPhone 16 Pro Max ene-1TB yokugcina, inokunyuka ukusuka kwi-1.599 yeedola ukuya kwi-2.300 yeedola e-US.. Oku kubonisa ukunyuka okukhulu kweendleko kubathengi, okuqhutywa kuphela yinguqu yentlawulo kwaye kungekhona ngokuphuculwa kwe-hardware okanye ukusebenza. Ukongeza, le meko inokuchaphazela imbono ye amaxabiso ezinye iimodeli iPhone kwimarike yangoku.
Yintoni enokwenziwa nguApple kule meko?
I-Apple inezinye iindlela ezimbalwa ezisebenzayo kwixesha elifutshane. Isenokukhetha ukuzicingela ngokuyinxenye ezi ndleko, eziya kunciphisa imida yayo yengeniso, okanye izigqithisele ngokupheleleyo emarikeni, nto leyo enokukhokelela kumaxabiso aphezulu anokunciphisa imfuno.
Ngokutsho kwabahlalutyi abafana no-Angelo Zino (uPhando lweCFRA), Inkampani ayinakukwazi ukunyuka ngaphezu kwe-10% ngaphandle kokuphazamisa ukuthengisa kwayo.. Nangona kunjalo, eminye imithombo, efana ne-Wedbush Securities, ithi ukuba inkampani ifuna ukugcina inzuzo yayo yangoku, kuya kufuneka iphumeze ukunyuka kwexabiso le-43%.
Indlela yesithathu eqwalaselwayo yileyo sebenzisa ukonyuka okuphakathi, ibekwe malunga ne-12%, okuya kuthetha ukonyuka malunga ne-100 ye-euro kwezinye iimodeli. Olu khetho lunokuvumela ukufunxa inxenye yeendleko ngaphandle kwempembelelo embi kangako kumthengi.
Okwangoku, I-Apple iqinisekile ukuba ukukhululwa okwethutyana okanye uthethathethwano kunye neWashington kunokufezekiswa., kanye njengoko yenzayo ngexesha lekota yokuqala kaTrump, xa inkampani yayingomnye wabakhululwe ekuhlawuleni iirhafu.
Iziphumo zemarike yaseYurophu
Nangona ngokomgaqo umgaqo-nkqubo werhafu uchaphazela ukungenisa elizweni eMelika, Akunqunywanga ukuba ingaba nefuthe elingathanga ngqo kwiYurophu kwaye, ngoko ke, eSpain.. I-Apple, njengelizwe lamazwe ngamazwe elinamaxabiso angqingqwa kunye nemida kwihlabathi liphela, inokutshintsha ezinye zeendleko ezongezelelweyo kwezinye iingingqi ukulungisa ilahleko kwintengiso yayo engundoqo.
Abanye abahlalutyi sele bebala amaxabiso amatsha ukuba iimodeli zamva nje zinokufikelela ukuba i-43% yokunyuka kwamaxabiso isetyenziswe eYurophu. Phakathi kweyona mizekelo imangalisayo, i-16TB iPhone 1 Pro Max, ngoku exabisa i-1.969 yee-euro eSpain, iya kuxabisa malunga ne-2.815 yee-euro., inani elingazange libonwe ngaphambili kwi-smartphone.
Ezinye iimodeli aziyi kugcinwa nazo: Isiseko se-16GB iPhone 128 siya kuhamba ukusuka kwi-959 ukuya kwi-1.371 yee-euro.kunye I-16GB iPhone 512 Plus kulindeleke ukuba ixabise i-2.129 yee-euro.. Yonke le datha icebisa ukuba uhlengahlengiso lunokusebenza, nangona ngendlela engathandekiyo, kwilizwe lethu.
Ukwahlulwa kwezimvo phakathi kwabahlalutyi
Ihlabathi lezemali kunye nethekhnoloji yahlulwe kwinto eya kwenziwa nguApple ekugqibeleni. Abanye abafana noBarton Crockett (iRosenblatt Securities) Bakholelwa ukuba inkampani kuya kufuneka inyuse amaxabiso kwihlabathi jikelele ukuba ayifumani kukhululwa.. Ngenxalenye yakhe, uGerrit Schneemann (uPhando lwe-Counterpoint) ugcina oko I-Apple inokumelana nempembelelo kwiinyanga ezimbalwa ngaphandle kokutshintsha amaxabiso., enkosi kwi-38% yomqamelo wenzuzo.
Yintoni ebonakala icacile kukuba utyando ngequbuliso ngaphambi kokusungulwa kwe-iPhone 17 kuya kusenza nzima isicwangciso sokuthengisa senkampani. Ukuyisebenzisa kwisizukulwana esitsha kuya kuvumela ukuthethelelwa ngcono kotshintsho kwaye kuthintelwe impendulo yoluntu.
Okwangoku, uTim Cook kunye neqela lakhe bahlala beqinile. Akukho ngxelo isemthethweni ikhutshiweyo malunga nolu lwando lunokwenzeka. Kodwa Uloyiko lwempendulo engalunganga evela kubathengi kunye neemarike zikhona., njengoko kubonakaliswe ngokuncipha kwamva nje kwimarike yemasheya ye-Apple emva kokubhengezwa kweentlawulo ezintsha.
Ingxoxo-mpikiswano iphinda ifikelele ekubeni nokwenziwa kwee-iPhones kwamanye amazwe akufutshane okanye e-United States. Noko ke, iingxelo ezahlukahlukeneyo zibonisa oko Ukuphindaphinda isixokelelwano sobonelelo kumhlaba waseMntla Melika kuya kuba yindleko kakhulu kwaye kuthathe iminyaka ukuyiphumeza.. Umhlalutyi we-Counterpoint uNeil Shah ukushwankathela ngolu hlobo: “Ukwenza eUnited States kuvakala kumnandi kwiintetho zezopolitiko, kodwa enyanisweni akunakusebenza ngokupheleleyo ngaphandle kwenkxaso-mali eninzi.”
Kude kufike umrhumo okanye utshintsho kwisicwangciso semveliso yehlabathi, I-Apple kuya kufuneka ijonge esinye sezona zigqibo zinzima zeshishini kwiminyaka yakutshanje.. Ukuwa okulandelayo, kunye nokuqaliswa kwe-iPhone 17, ingaba yindawo yokuguqula echaza ukuba impembelelo idluliselwe kwi-RRP (ixabiso lokuthengisa).
Ngokuqwalasela le meko, yonke into ibonisa ukuba iinyanga ezizayo ziya kuphawulwa ngoxinzelelo olunamandla phakathi kwenzuzo yenkampani, izigqibo zezopolitiko, kunye nezikhwama zabathengi. Ngokukhula kokhuphiswano kunye nemarike yokujonga amaxabiso, Nayiphi na intshukumo iya kulandelwa ngokusondeleyo ngabatyali-mali, abavelisi kunye nabathengi.
Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.
Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.