- I-Consortium ekhokelwa yiSilver Lake kunye nengxowa-mali yaseSaudi i-PIF yenza uthethathethwano lokufumana ubuGcisa be-Electronic ukuya kuthi ga kwi-50.000 yeebhiliyoni zeedola.
- Intengiselwano yacwangciswa njengexabiso lokuthenga; I-JPMorgan yayiza kulawula ngaphezulu kwe-20.000 yezigidigidi ematyaleni.
- Isivumelwano sinokubhengezwa kwiintsuku ezizayo kwaye siza kuthatha i-EA esidlangalaleni kwaye yenze inkampani yabucala.
- Kuya kuba yenye yee-LBO ezinkulu kwimbali, enempembelelo yeqhinga kwii-franchise ezifana ne-EA SPORTS FC, i-Madden, i-Sims, kunye ne-Battlefield.
UbuGcisa be-Eletroniki bukwimibono yemanyano yabatyali-mali abathethathethana ngokuthengwa kwayo ukuya kuthi ga kwi-50.000 yezigidi zeedola, ngokwemithombo yeendaba efana neWall Street Journal kunye neWashington Post. Utyando, olukhokelwa ngu I-Silver Lake kunye nengxowa-mali yobutyebi baseSaudi (PIF), iceba ukufumana i-100% yomshicileli kwaye ihoxise izabelo zayo kwiimarike.
Ukuba ivaliwe ngokwemiqathango eqwalaselwayo, intengiselwano iya kwakhiwe njenge Ixabiso lokuthenga (LBO) inkulu kwaye inokubhengezwa ngokusemthethweni kwiintsuku ezizayo. Iingxoxo zexabiso zisavuliwe, kunye noluhlu oluya kudlula ixabiso le-EA ye-stock market yangoku, leyo malunga ne-43.000 yeebhiliyoni zeedola.
Yintoni ekuxoxwa ngayo kwaye ikweliphi inqanaba?
Imithombo ekuye kwaboniswana nayo ibonise ukuba injongo yembumba ufumane zonke ezobuGcisa be-Electronic kwaye uyiguqule ibe yinkampani yabucalaLe ntshukumo iya kuvumela inkampani ukuba isebenze ngaphandle koxinzelelo lokuphononongwa kweemarike zekota, ngelixa abathengi bafuna ukubamba ixabiso lexesha elide kumshicileli onama-franchise aqinileyo kunye nokuphuma kwemali rhoqo.
Nangona kunjalo Akukho ziteyitimenti ezisemthethweni ezivela kwiinkampani ezibandakanyekayo, ixesha lamajelo eendaba lalatha kwisibhengezo “kamsinya nje kwiveki ezayo”, kunye nemibandela yokugqibela kusathethwana ngayo. Umdla wentengiso uye wenyuka emva kweendaba, uphenjelelwa sisivumelwano esinokuthatha i-EA yabucala.
Phakathi kweemvelaphi zamacandelo, i Ubungakanani bale ntengiselwano buya kuyenza enye yee-LBO ezinkulu kwirekhodi., ukodlula isivumelwano se-TXU sembali sika-2007, esichazwe njengophawu lwemarike. I-Dealogic kunye nezinye iifemu zibeke esi siganeko sibalulekileyo malunga ne-45.000 yeebhiliyoni zeedola, ngoko ke ibha iya kodlulwa ngokwemiqathango.
Ngaxeshanye, I-EA igcina umsebenzi wayo wezorhwebo kunye nophawu, kunye nezivumelwano ezifana nenkxaso ye LaLiga nge EA Sports, uphawu lobukho bayo obudibeneyo kumdlalo wedijithali kunye nokuvezwa kwawo kwihlabathi jikelele kubaphulaphuli abaninzi.
Ngubani osemva kwayo kwaye yayiza kuxhaswa njani ngemali?
Undoqo wabatyali-mali uya kukhokelwa ILive leSiliva kunye Ingxowa-mali yoTyalo-mali lukaRhulumente (PIF) I-Saudi Arabia, kunye nokuthatha inxaxheba okunokwenzeka kwamanye amaqabane emali afana ne-Affinity Partners, ekhokelwa nguJared Kushner, ngokutsho kweempapasho ezininzi. Ezinye iingxelo zibonisa ukuba i-PIF sele ingumnikazi wayo indima efanelekileyo kwi-EA, kufutshane ne-9%, ngokuhambelana nokuzibophelela kwayo okuqhubekayo kwicandelo lomdlalo wevidiyo.
Ngokwenkxaso-mali, iinkcukacha zokuqala zibonisa ukusetyenziswa kwe ngaphezu kwe-20.000 yeebhiliyoni zeerandi ematyaleni, okwakhiwa kwayo kuya kuqhutywa nguJPMorgan, kunye nentsalela ifakwe kwinkunzi ngabaxhasi besivumelwano. Olu hlobo lwezakhiwo ezixhasiweyo zisebenzisa i asethi kunye nokuhamba kwemali yenkampani efunyenweyo njengesibambiso.
I-LBO yayiza kubuyisela phambili indlela elahlekelwe ngumphunga emva kwengxaki ka-2008, kodwa yaphinda yafumana i-traction ngo-2021 kunye neentengiselwano ezinkulu ezifana ne-Medline Industries (ngaphezulu kwe-30.000 yezigidigidi). Isikali kunye nokubonakala kweEA, kunye nepropathi yepropathi enomgangatho ophezulu wokuqonda, kuya kuba ngundoqo ekugcineni ithisisi yezemali.
El Inzala yaseSaudi iyahambelana ne-ajenda yokwahluka koqoqosho lwayo, ngaphakathi kwesakhelo se Umbono 2030, kunye neqhinga leSavvy Games Group, isithuthi sotyalo-mali kwimidlalo yevidiyo kunye ne-esports. Ilizwe sele lithathe izikhundla kumagama kwicandelo ezifana Nintendo okanye iNiantic, ukongeza kwezinye iindawo kwiinkampani zokuzonwabisa ezisebenzisanayo.
Kuya kuthetha ntoni kwi-EA kunye neshishini
Ukuya ngasese kuya kunika ubuGcisa be-Electronic umda weqhinga ukubeka phambili iinjongo zoyilo kunye nemveliso ngaphandle kokugxila ngokukhawuleza kwimida yekota. Oku kungaguqulela kwi Utyalo-mali oluninzi kwii-IP ezintsha, ukuphonononga iifranchise eziqhuba kakubi, okanye ukujonga imirhumo esakhulayo kunye neendlela zokwenza imali.
Inkampani ngumnini sagas high-traction ezifana I-EA SPORTS FC, iMadden kunye ne-NHL, kunye neempawu ezingezona ezemidlalo ezifana I-Sims, ithafa lemfazwe, Apex Amabali okanye Isidingo sesantyaAmandla okukhula kwiselula, ilifu, kunye namava aqhutywa yi-AI ayanda ukuba aphunyezwa ngokugxila kunye nomonde.
Ukusuka kwimbono yokusebenza, ukusebenza kude nomgangatho unako zikhawulezise izigqibo ukufunyanwa, uhlengahlengiso okanye ukubheja kwetekhnoloji kwixesha elizayo elingekude. Isenokuthanda i ukugcinwa kwetalente yokuyila, ngokunciphisa ukuguquguquka okuhambelana nemijikelo yemivuzo kunye nokunika amaqela ukuzimela ngakumbi.
Kwimeko yecandelo, ukumanyanisa ibiyeyona nto kugxilwe kuyo kule minyaka yakutsha nje, kunye neentengiselwano ezibalulekileyo ezithe zahlengahlengisa imeko yokhuphiswano. Intshukumo yobu bukhulu malunga ne-EA izakuphinda iqwalasele ibhodi kwaye inokuthi iqalise ukusabela ngetsheyini kwabanye abathathi-nxaxheba bobuchule nabezemali.
Iindaba zibe nefuthe elikhawulezileyo kwimarike yemasheya: Izabelo ze-EA zinyuke malunga ne-14,5% emva kokubhengezwa komdla we-consortium., ngexabiso elijikelezayo $192 isihloko ngasinyeKusalindelwe isiqinisekiso esisemthethweni, imarike ibeka amaxabiso kwisiphumo esisondeleyo ngelixa ixabiso, ityala, kunye nemigaqo iqukunjelwa.
Ukuba isivumelwano sisemthethweni, UbuGcisa be-Eletroniki buya kungena kwinqanaba elitsha eliphawulwe ngokuzimela ngobuchule kunye nokuphunyezwa kwexesha elide., kunye nabatyali-mali abanesakhono esibonakalayo semali esixhasa inguqu; ukuba akunjalo, isiqendu siya kubalaselisa ixabiso lemarike ngoku libonisa ii-franchises kunye nokuhamba okuphindaphindiweyo kwicandelo elihamba ngokukhawuleza.
Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.
Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.