Indlela iGoogle Analytics esebenza ngayo

I-Google Analytics sisixhobo esinamandla sokuhlalutya esivumela iiwebhusayithi kunye namashishini ukuba afumane ulwazi olubalulekileyo ekuziphatheni komsebenzisi kwi-intanethi kunye nezenzo. Ephuhliswe nguGoogle, eli qonga linoluhlu olubanzi lweempawu kunye nemisebenzi ehlalutya ngokweenkcukacha kwaye ngokuchanekileyo yonke into ye-traffic web.

Kweli nqaku, siza kuphonononga indlela iGoogle Analytics esebenza ngayo, siqhekeza iikhonsepthi eziphambili kunye nokucacisa indlela esisiseko. Ukusuka kumaphepha okulandelela kunye neziganeko, ukuseta iinjongo kunye neefuneli zokuguqula, siya kufumanisa ukuba esi sixhobo sinokubona njani ngokupheleleyo i-metrics efanelekileyo yokwenza izigqibo ezinolwazi kunye nokuphucula ukusebenza kwe-intanethi.

Eyakhelwe kwi-confluence ye-analytics kunye ne-teknoloji, i-Google Analytics isebenzisa inhlanganisela yeekhowudi zokulandelela kunye neengxelo eziqhutywa yidatha ukuqokelela ulwazi oluchanekileyo kunye neenkcukacha malunga neendwendwe zewebhusayithi. Eli qonga livumela abasebenzisi ukuba balandele indlela abasebenzisi abasebenzisana ngayo nendawo yabo, ngawaphi amaphepha abatyelelayo, bahlala ixesha elingakanani kwiphepha ngalinye, kunye nokuguqulwa okuthe ngqo kunye nezenzo abazenzayo.

Ukongeza, siza kuphonononga iimpawu ezahlukeneyo zeGoogle Analytics ezinje ngolwahlulo lwabaphulaphuli ekujoliswe kubo, uhlalutyo lwabaphulaphuli, ukulandelela umkhankaso wokuthengisa, kunye nokubekwa kweliso kokusebenza kwewebhusayithi. ngexesha langempela. Njengoko sisombulula i-ins kunye nokuphuma kwesi sixhobo, siya kugubungela ezona zenzo zilungileyo kunye neengcebiso eziphambili zokufumana okuninzi kuhlalutyo lukaGoogle kunye nokwandisa ukusebenza kwewebhusayithi.

Nokuba uyingcali yezentengiso yedijithali, ungumnini kwisiza web okanye ufuna nje ukufumana ukuqonda okunzulu ngokuziphatha kwe-intanethi, eli nqaku liza kukunika isiseko sobugcisa esiyimfuneko ukuze uqonde indlela iGoogle Analytics isebenza ngayo kwaye ufumane okuninzi kwesi sixhobo sokuhlalutya idatha.

1. Intshayelelo kuGoogle Analytics: Isixhobo esibalulekileyo sokuhlalutya iwebhu

I-Google Analytics sisixhobo esibalulekileyo sohlalutyo lwewebhu kulo naliphi na ishishini okanye iwebhusayithi efuna ukuqonda ngcono ukuziphatha kweendwendwe zayo kunye nokuphucula ukusebenza kwayo kwi-intanethi. Inika uluhlu olubanzi lwemisebenzi kunye neempawu ezivumela abasebenzisi ukuba bafumane iinkcukacha ezicacileyo malunga ne-traffic, ukuguqulwa, kunye nokusebenza kwewebhusayithi ngokubanzi. Ngesi sixhobo, unokulandelela idatha ephambili njengenani labasebenzisi, iimbono zephepha, izinga lokunyuka, kunye nexesha eliphakathi elichithwe kwindawo.

Enye yeenzuzo eziphambili zokusebenzisa iGoogle Analytics kukukwazi ukwenza ngokwezifiso izicwangciso zakho kwiimfuno zakho ezithile. Unokubeka iinjongo kunye neziganeko zokulandelela ukuguqulwa, wenze iingxelo zesiko ukuhlalutya iimethrikhi ezithile, kwaye wenze uvavanyo lwe-A / B ukuphucula ukusetyenziswa kwesayithi kunye nokusebenza. Ngaphandle koko, Ungasebenzisa iimpawu eziphambili, ezifana ne-eCommerce yokulandelela, ukufumana ingqiqo malunga nokuthengiselana kunye nokusebenza kokuthengisa.

Ukongeza kwiimethrikhi kunye neengxelo, i-Google Analytics ikwabonelela ngezixhobo ezomeleleyo zokuhlalutya abaphulaphuli kunye nohlalutyo lokufumana. Unokufumana ulwazi oluthe kratya malunga neprofayile yeendwendwe zakho, kunye neendlela zokufumana ezivelisa ezona zithuthi kunye nokuguqulwa. Oku kukuvumela ukuba wenze izigqibo ezinolwazi malunga nesicwangciso sakho sokuthengisa kunye nokuphucula ukusebenza kwamaphulo akho. Ngamafutshane, i-Google Analytics sisixhobo esinamandla kunye nesiguquguqukayo esinokunceda amashishini afumane ulwazi oluxabisekileyo kwiwebhusayithi yawo kwaye aphucule ukusebenza kwawo kwi-intanethi.

2. Ukuqokelela idatha kwi-Google Analytics: Ifunyanwa kwaye igcinwe njani

Inkqubo yokuqokelela idatha kwi-Google Analytics iqhutyelwa ngeethegi zokulandelela, ezongezwa kwikhowudi ye-HTML yewebhusayithi yakho. Ezi thegi zinoxanduva lokuqokelela ulwazi malunga nokuziphatha komsebenzisi kwiwebhusayithi yakho, njengamaphepha abawatyelelayo, ixesha abalichitha kwiphepha ngalinye, izenzo abazenzayo, phakathi kwezinye iinkcukacha ezifanelekileyo.

Emva kokuba idatha iqokelelwe, i-Google Analytics igcina kwiqonga layo, apho iqhutywe kwaye iboniswe kwiingxelo ezinokwenziwa ngokwezifiso. Kubalulekile ukuba uqaphele ukuba, ukuqinisekisa ubumfihlo bomsebenzisi, i-Google Analytics iphumeze imilinganiselo yokungaziwa kwedatha, ukwenzela ukuba kungabikho datha yobuntu ebonakalayo iqokelelwe okanye igcinwe.

Ukufumana ngokuchanekileyo kunye nokugcina idatha kwi-Google Analytics, kubalulekile ukulandela la manyathelo:

1. Yenza i Iakhawunti kaGoogle Uhlalutyo: Into yokuqala ekufuneka uyenzile kukudala iakhawunti kaGoogle Uhlalutyo kunye nokuseta iprojekthi entsha yewebhusayithi yakho. Oku kuya kukuvumela ukuba ufumane ikhowudi yokulandelela eyodwa oya kuyidinga ukuba uyiphumeze kwindawo yakho.

2. Yongeza i-tag yokulandelela: Emva kokuba udale i-akhawunti yakho, kuya kufuneka ungeze ithegi yokulandelela enikezelwe yi-Google Analytics kwikhowudi ye-HTML yawo onke amaphepha kwiwebhusayithi yakho. Le thegi yinxalenye yekhowudi yeJavaScript enoxanduva lokuqokelela idatha efanelekileyo.

3. Qinisekisa ukuphunyezwa okuchanekileyo: Emva kokuba wongeze ithegi yokulandelela, kuyacetyiswa ukuba uqinisekise ukuba yonke into isebenza ngokuchanekileyo. Ukwenza oku, ungasebenzisa i-real-time preview feature ye-Google Analytics okanye uqhube iimvavanyo kwiwebhusayithi yakho ukuqinisekisa ukuba idatha iqokelelwa ngokufanelekileyo.

Nje ukuba ulandele la manyathelo, iGoogle Analytics iya kuqala ukuqokelela kunye nokugcina idatha kwiwebhusayithi yakho. Uya kukwazi ukufikelela kule datha ngokusebenzisa i-platform ye-Google Analytics, apho uya kukwazi ukujonga iingxelo ezipheleleyo kunye ezicacileyo malunga nokuziphatha komsebenzisi kwindawo yakho.

3. Ulwakhiwo lwe-Google Analytics: I-Hierarchy ye-Akhawunti, iiPropati kunye nokuJonga

Ulwakhiwo lwe-Google Analytics luququzelelwe kwi-hierarchy ye-akhawunti, iipropati kunye neembono. Le hierarchy ivumela abasebenzisi ukuba balawule kwaye bafikelele kwidatha ngokufanelekileyo.

Okokuqala, ii-akhawunti ze-Google Analytics ziluhlu oluphezulu lwe-hierarchy kwaye zimele inkampani okanye umntu ophethe idatha. Ngaphakathi kweakhawunti, iipropati ezininzi zinokudalwa.

Iipropati apho idatha iqokelelwa kwi-Google Analytics. Kunokubakho iipropathi ezininzi ngaphakathi kweakhawunti, nganye inxulumene ne iwebhusayithi okanye usetyenziso oluthile lweselula. Kwipropati nganye, ikhowudi yokulandelela eyodwa yabelwe ekufuneka ifakwe kwiwebhusayithi okanye i-app ukuqala ukuqokelela idatha.

Ngaphakathi kwepropati nganye, iimboniselo ezahlukeneyo zingaqwalaselwa. Iimboniselo zikuvumela ukuba ucofe kunye nedatha yecandelo ngeendlela ezahlukeneyo zokufumana ulwazi oluchanekileyo. Umzekelo, unokwenza umbono ongabandakanyi itrafikhi yangaphakathi okanye umbono obonisa kuphela idatha yendawo ethile yejografi. Iimbono zikwasetyenziselwa ukusetwa kwenjongo kunye nokulandelela ukuguqulwa.

Ngamafutshane, i-Google Analytics isakhiwo senziwe ngama-akhawunti, iipropati kunye neembono. Iiakhawunti zimele abanini bedatha, iipropathi zizigqeba apho idatha iqokelelwa khona, kwaye iimbono zikuvumela ukuba ucofe kwaye uhlukanise idatha ukuze ufumane ulwazi olufanelekileyo. Ngokuqonda le hierarchy, abasebenzisi banokulawula ngokufanelekileyo idatha yakho kwaye ufumane uhlalutyo oluchanekileyo.

4. Ukusetyenziswa kwe-Google Analytics kwiwebhusayithi: Amanyathelo aphambili ekufuneka uwalandele

Nje ukuba ugqibe ekubeni usebenzise iGoogle Analytics kwiwebhusayithi yakho, kukho inani lamanyathelo aphambili omele uwalandele ukuqinisekisa ukuba ukuseta kwenziwa ngokuchanekileyo. Ngezantsi ngamanyathelo omele uwalandele ukuphumeza uhlalutyo lukaGoogle kwiwebhusayithi yakho:

1. Yenza i-akhawunti ye-Google Analytics: Into yokuqala omele uyenze dala i-akhawunti ukusuka kuGoogle Analytics. Ukwenza oku, yiya kwiwebhusayithi yeGoogle Analytics kwaye nqakraza "Yenza i-akhawunti". Emva koko, landela imiyalelo ukugqiba inkqubo yokubhalisa.

2. Misa ipropathi yakho yokulandelela: Emva kokuba wenze i-akhawunti, kuya kufuneka umise ipropati yokulandelela kwiwebhusayithi yakho. Oku kubandakanya ukunika ulwazi malunga newebhusayithi yakho, njengegama kunye ne-URL. Unokukhetha kwakhona iindlela zokulandelela ofuna ukuzenza, ezifana nomsebenzisi, isiganeko, okanye umkhondo wentengiselwano.

3. Fumana ikhowudi yokulandelela: Emva kokuba umise ipropati yakho yokulandelela, unokufumana ikhowudi yokulandelela ye-Google Analytics. Le khowudi iya kufuneka yongezwe kuwo onke amaphepha ewebhusayithi yakho ukuvumela iGoogle Analytics ukuqokelela idatha kumsebenzi weendwendwe. Unokukopisha kwaye uncamathisele ikhowudi kwi-header okanye icandelo elisezantsi lephepha ngalinye kwiwebhusayithi yakho. Qinisekisa ukuba ikhowudi ifakwe ngokuchanekileyo ukuqinisekisa ukuqokelelwa kwedatha echanekileyo.

Ngokulandela la manyathelo, unokuphumeza iGoogle Analytics kwiwebhusayithi yakho ngokufanelekileyo kwaye uqale ukuqokelela idatha kumsebenzi weendwendwe. Khumbula ukuba ukulandelela okufanelekileyo koseto kubalulekile ukuze ufumane ulwazi oluchanekileyo noluluncedo malunga newebhusayithi yakho. Zive ukhululekile ukujonga amaxwebhu asemthethweni e-Google Analytics ukuze ufunde kabanzi malunga nokusebenza okuphezulu kunye neempawu ezibonelelwa sesi sixhobo sohlalutyo lwewebhusayithi!

5. Iimpawu eziphambili zeGoogle Analytics: Uhlalutyo lwetrafikhi, abaphulaphuli kunye nokuziphatha

I-Google Analytics sisixhobo esibalulekileyo sokuqonda kunye nokuhlalutya ukusebenza kwewebhusayithi. Nge imisebenzi yayo Ukusebenzisa itrafikhi, abaphulaphuli, kunye nohlalutyo lokuziphatha, unokufumana ulwazi oluxabisekileyo malunga nendlela abasebenzisi abanxibelelana ngayo nendawo yakho.

Okokuqala, uhlalutyo lwetrafikhi lukuvumela ukuba uqonde ukuba iindwendwe zakho zivela phi kwaye zifike njani kwindawo yakho. Nge-Google Analytics, uya kukwazi ukubona ukuba zeziphi iindlela zokuthengisa ezivelisa itrafikhi, nokuba kungeenjini zokukhangela, amakhonkco angaphandle okanye iinethiwekhi zoluntu. Olu lwazi luya kukunceda ugxininise kwiinzame zakho zentengiso kwaye wandise isicwangciso sakho sokutsala abantu abafanelekileyo.

Ukongeza kuhlalutyo lwendlela, iGoogle Analytics ikwakuvumela ukuba ufunde abaphulaphuli bakho ngokweenkcukacha. Ungafumana iinkcukacha zabantu, njengendawo yendawo, isini kunye neminyaka yabasebenzisi bakho. Ukongeza, unokufumanisa ukuba zeziphi izixhobo kunye neziphequluli abazisebenzisayo ukufikelela kwiwebhusayithi yakho. Oku kukunika umbono obanzi wokuba ngoobani abasebenzisi bakho kwaye kukunceda ulungelelanise umxholo wakho kunye namava omsebenzisi kwiimfuno zabo kunye nezinto abazithandayo.

6. Ukulandelela ukuguqulwa kwi-Google Analytics: Inkcazo kunye noLungiso

Kwi-Google Analytics, ukulandelwa kokuguqulwa ngumsebenzi ophambili wokulinganisa impumelelo yeenjongo zeshishini lakho kwiwebhusayithi yakho. Ikuvumela ukuba ulandele kwaye uhlalutye izenzo zabasebenzisi abathatha isenzo esithile ocinga ukuba sibalulekile, njengokuthenga, ukukhuphela, okanye ukubhalisa.

Ukumisela ukulandelela ukuguqulwa kwi-Google Analytics yinkqubo elula efuna amanyathelo ambalwa. Okokuqala, kufuneka uchaze iinjongo zakho zokuguqulwa, uchonge izenzo ofuna ukuzilandela kunye nokulinganisa. Okulandelayo, kufuneka ubeke iinjongo iakhawunti yakho kaGoogle I-Analytics, inika iinkcukacha ezifana negama, i-URL yendawo, kunye namaxabiso okuguqula.

Nje ukuba iinjongo zakho zisekiwe, ungasebenzisa iindlela ezahlukeneyo zokulandelela ukuguqulwa kwiwebhusayithi yakho. Ungasebenzisa iithegi zokulandela umkhondo, eziyikhowudi eziziqwengana ozifake kumaphepha afanelekileyo ewebhusayithi yakho. Ungasebenzisa kwakhona uMphathi weTag kaGoogle, isixhobo esenza kube lula ukulawula iithegi kunye nokulandelela ukuguqulwa ngaphandle kokuguqula ikhowudi yakho yewebhusayithi. Ukongezelela, kubalulekile ukuvavanya ukuqinisekisa ukuba ukulandelwa kokuguqulwa kusebenza ngokuchanekileyo, usebenzisa izixhobo zokuvavanya kunye nokulungiswa kweempazamo ezikhoyo kwi-Google Analytics.

7. Indlela yokwenza iingxelo zesiko kwi-Google Analytics: I-Metrics kunye nemilinganiselo

Imilinganiselo kunye nemilinganiselo Zimbini iingcamango ezisisiseko kwi-Google Analytics esivumela ukuba senze iingxelo zomntu ngokweemfuno zethu. I imilinganiselo yokulinganisa bonisa idatha yamanani eqokelelweyo, njengenani lokutyelela okanye izinga lokunyuka. Kwelinye icala, i ubukhulu Zizimpawu ezichaza iimetrics, njengendawo yejografi okanye umthombo wetrafikhi.

Ukwenza iingxelo zesiko kwi-Google Analytics, kufuneka siqale sifikelele kwiqonga kwaye singene kwiakhawunti yethu. Sakuba singaphakathi, kufuneka silandele la manyathelo alandelayo:

1. Kwiphaneli ephambili ye-Google Analytics, khetha umbono wokunika ingxelo ofuna ukusebenza kuwo.
2. Kwibar esecaleni esekhohlo, cofa u-“Persalization” uze emva koko u-“Custom Reports.”
3. Okulandelayo, nqakraza iqhosha elithi "iNgxelo yeSiko eNtsha" kwaye ukhethe uhlobo lwengxelo ofuna ukuyenza: umhloli, itafile okanye igrafu.
4. Emva kokukhetha uhlobo lwengxelo, kufuneka siqwalasele i imilinganiselo yokulinganisa y ubukhulu ukuba sifuna ukubandakanya. Sinokongeza iimetrikhi ezahlukeneyo kunye nemilinganiselo ukuze sifumane uhlalutyo olupheleleyo.
5. Nje ukuba iimetrics kunye nemilinganiselo ziqwalaselwe, sinokufaka izihluzi kunye namacandelo ukuze siphucule ngakumbi iingxelo zethu.
6. Okokugqibela, kufuneka siyigcine ingxelo yomntu ngamnye ukuze sikwazi ukubonana nayo kwixesha elizayo.

Ukwenza iingxelo zesiko kwi-Google Analytics kusinika ithuba lokufumana iinkcukacha ezithile nezifanelekileyo kwishishini lethu. Ngezi ngxelo, sinokuhlalutya ukusebenza kwamaphulo ethu okuthengisa, ukuchonga iipatheni zokuziphatha zabasebenzisi bethu, kwaye senze izigqibo ezinolwazi ukuphucula iziphumo zethu. Landela la manyathelo ukwenza uninzi lweemetrics zeGoogle Analytics kunye nemilinganiselo kwaye ufumane ulwazi oluxabisekileyo lweshishini lakho.

8. Iintlobo zeengxelo kwi-Google Analytics: Isishwankathelo, ixesha langempela, ukufunyanwa kunye nokunye

Iingxelo kuGoogle Analytics zikunika umbono ocacileyo wendlela abasebenzisi abanxibelelana ngayo newebhusayithi yakho. Kweli candelo, siza kuphonononga iintlobo ezahlukeneyo zeengxelo ezifumanekayo kwi-Google Analytics kunye nokuba zingakunceda njani ukuba ufumane ulwazi olufanelekileyo ekusebenzeni kwendawo yakho.

Ingxelo yokujonga enye yezona ngxelo zisetyenziswa kakhulu kwi-Google Analytics. Le ngxelo ikunika umfanekiso oqingqiweyo weemetriki eziphambili zewebhusayithi yakho, njengenani labatyeleli, iimbono zephepha, kunye nesantya sokugxuma. Ngolu lwazi, unokuvavanya ngokukhawuleza ukusebenza ngokubanzi kwendawo yakho kwaye uchonge iindawo zokuphucula.

Ingxelo yexesha lokwenyani ikuvumela ukuba ujonge i-traffic yexesha lokwenyani kwiwebhusayithi yakho. Unokubona ukuba bangaphi abasebenzisi abakwindawo yakho ngoku, amaphepha abawandwendwelayo, kunye nomthombo wokugcwala kwabo. Olu lwazi luluncedo ukuba uqhuba umkhankaso wokuthengisa wexesha langempela okanye ukuba ufuna ukuvavanya impembelelo yangoko yotshintsho kwiwebhusayithi yakho.

Ingxelo yokufumana ikunika ulwazi malunga nendlela abasebenzisi abafikelela ngayo kwiwebhusayithi yakho. Unokubona ukuba zeziphi iindlela zokuthengisa ezivelisa itrafikhi, njengokukhangela kwezinto eziphilayo, Imidiya yokuncokola okanye amaphulo email. Ukongezelela, unokufumana iinkcukacha kumagama angundoqo abasebenzisi abawasebenzisayo ukufumana indawo yakho kunye nokusebenza kwemikhankaso yakho yokuthengisa.

Ngamafutshane, iingxelo kwiGoogle Analytics zisisixhobo esixabisekileyo sokuhlola ukusebenza kwewebhusayithi yakho. Ukusuka kwingxelo yokujonga ngokubanzi ukuya kwingxelo yokufumana, ezi ngxelo zibonelela ngolwazi oluthe kratya malunga netrafikhi, ukuziphatha kwabasebenzisi, kunye nefuthe lezicwangciso zakho zokuthengisa. Sebenzisa ezi ngxelo ukwenza izigqibo ezinolwazi kunye nokwandisa amava omsebenzisi kwiwebhusayithi yakho.

9. Indlela yokuqonda nokuhlalutya iingxelo kwi-Google Analytics: Ukutolikwa kwedatha

Xa usebenzisa iGoogle Analytics, kubalulekile ukwazi indlela yokuqonda kunye nokuhlalutya iingxelo ezenziweyo ukuze ufumane ulwazi oluxabisekileyo malunga nokuziphatha kwabasebenzisi kwiwebhusayithi yethu. Ukutolika ngokuchanekileyo idatha kuya kusinceda ukuba sichonge iindawo esifuna ukuphuculwa, senze izigqibo ezinolwazi kwaye sisebenzise isicwangciso sethu sedijithali.

Ukuze uqalise, kubalulekile ukuba uziqhelanise neengxelo eziphambili ze-Google Analytics, njengeNgxelo yabaphulaphuli, iNgxelo yokuFumana, kunye neNgxelo yokuziphatha. Ezi ngxelo zibonelela ngolwazi oluthe kratya malunga nokugcwala kwendawo, imithombo yendlela, ukusebenza kwephepha, kunye nokunye okuninzi.

Ukongezelela, kubalulekile ukunikela ingqalelo kwiimethrikhi eziphambili ezifunyenwe kwezi ngxelo, ezifana nenani lokutyelela, izinga lokunyuka, ubude bexesha leseshoni, kunye nesantya sokuguqulwa. Ezi metrics zisinika isishwankathelo sokusebenza kwendawo yethu kwaye zisinceda sivavanye ukusebenza kwezicwangciso zethu zentengiso yedijithali.

10. Iimpawu eziPhambili zeGoogle Analytics: Ukujoliswa, iiFunnels zokuguqulwa, kunye ne-Attribution

Kuhlalutyo lukaGoogle, kukho iimpawu eziphambili ezisivumela ukuba sifumane iinkcukacha ezichanekileyo nezinentsingiselo malunga nokuziphatha kwabasebenzisi kwiwebhusayithi yethu. Ezi mpawu zithatha iindawo ezintathu eziphambili: ulwahlulo, iifunnels, kunye nophawu.

Ukwahlulahlula kusivumela ukuba sahlule abasebenzisi bethu babe ngamaqela amancinci, angqale ngakumbi, nto leyo esinceda siqonde ngcono ukuziphatha kwabo kwaye senze izigqibo ezinolwazi. Singasebenzisa iiparamitha ezahlukeneyo ukwahlula abasebenzisi bethu, njengendawo yendawo, uhlobo lwesixhobo esisetyenzisiweyo, ishaneli yokufumana, phakathi kwabanye. Lo msebenzi usinceda ukuba sibone iintsingiselo kunye neepatheni zokuziphatha kumaqela athile, okusivumela ukuba silungelelanise izicwangciso zethu zokuthengisa kunye nokuphucula iziphumo zethu.

Iifanisi zoguqulo zisivumela ukuba silandele uhambo oluthathwa ngabasebenzisi xa befika kwiwebhusayithi yethu bade bagqibezele into abayifunayo, njengokuthenga okanye ukungenisa ifomu. Sinokwenza iifunnels zesiko kwiinjongo ezahlukeneyo kwaye sihlalutye iimetriki eziphambili kwinqanaba ngalinye lenkqubo yokuguqulwa. Oku kusivumela ukuba sichonge iindawo ezinokubakho zokuphucula kunye nokwandisa amava omsebenzisi ukwandisa izinga lokuguqulwa. Ukongeza, sinokusebenzisa izixhobo ezinjengohlalutyo lwefanitshala ukuchonga amanqaku athile e-churn kwaye sithathe amanyathelo okunciphisa isantya se-churn.

11. Ukuhlanganiswa kweGoogle Analytics kunye nezinye izixhobo: Izibonelelo kunye namathuba

Ukudibanisa i-Google Analytics kunye nezinye izixhobo kunika uluhlu olubanzi lweenzuzo kunye namathuba abathengisi kunye nabanini bewebhusayithi. Ngokudibanisa iGoogle Analytics kunye nezinye izixhobo, ezifana Iintengiso zikaGoogle, I-AdSense okanye uMphathi weTag kaGoogle, unokufumana idatha echanekileyo kunye nepheleleyo malunga nokusebenza kwewebhusayithi kunye nokusebenza kwamaphulo okuthengisa.

Enye yeenzuzo eziphambili zokudibanisa i-Google Analytics kunye nezinye izixhobo kukukwazi ukulandelela ukuguqulwa okunzulu. Ngokomzekelo, ngokudibanisa i-Google Analytics kunye neeNtengiso zeGoogle, idatha yokuguqulwa kunye nokuthengisa ingangeniswa ngokuthe ngqo kwiqonga leentengiso. Oku kuvumela ukwenziwa ngcono kwamaphulo kunye nolwabiwo olusebenzayo lwezibonelelo.

Enye inzuzo ephambili kukukwazi ukuvelisa iingxelo zesiko ngokudityaniswa kwe-Google Analytics kunye nezinye izixhobo. Ngalo msebenzi, abathengisi banokufikelela kwiimethrikhi zesiko kunye namacandelo aphezulu, okubavumela ukuba bafumane imbono ecacileyo yokuziphatha komsebenzisi kunye nokuvavanya ukusebenza kwezicwangciso zokuthengisa eziphunyeziweyo. Ukongeza, ukudibanisa iGoogle Analytics kunye noMphathi weTag kaGoogle yenza lula inkqubo yokuthumela kunye nokulandelela iithegi kwiwebhusayithi yakho, okwenza kube lula ukuhlalutya idatha kunye nokufumana ulwazi oluxabisekileyo.

12. Ukumisela iiNjongo kwi-Google Analytics: Ukulandelela impumelelo yeShishini

Ukumisela iinjongo kwi-Google Analytics kubalulekile ekulandeleni kunye nokulinganisa impumelelo yeshishini. Ezi njongo zizenzo eziphambili ezithathwa ziindwendwe kwiwebhusayithi esifuna ukuyirekhoda kwaye siyihlalutye. Ngezantsi yinkqubo Inyathelo nenyathelo Ukuseta iinjongo kwi-Google Analytics:

1. Sayina kwi-akhawunti yakho ye-Google Analytics kwaye ukhethe ipropati yewebhusayithi ofuna ukuyibeka kuyo injongo.
2. Kwithebhu yoLawulo, cofa "IiNjongo" kwikholamu yokujonga ipropathi yakho.
3. Cofa iqhosha elithi "+ Injongo entsha". ukudala injongo entsha.
4. Khetha uhlobo lwenjongo ofuna ukuyibeka. I-Google Analytics inikezela ngeentlobo ezininzi zeenjongo, njengendawo yokuya kuyo, ubude bexesha, amaphepha ngeseshoni nganye, kunye nesiganeko.
5. Nikeza iinkcukacha ezithile kwinjongo yakho, njengendawo yokufikela ye-URL, ubude bexesha, okanye ubuncinane bamaphepha ngeseshoni nganye.
6. Khetha ukwabela ixabiso lemali kwiinjongo zakho ukuba ufuna ukulinganisa ukusebenza kwemali.
7. Misela i-funnel yokuguqula (ukhetho) ukuba ufuna ukulandelela amanyathelo abatyeleli abawathathayo ngaphambi kokufikelela injongo.
8. Cofa "Gcina" ukugqiba ukuseta itekeni.

Ngolu seto lwenjongo kuhlalutyo lukaGoogle, uya kuba nakho ukulandelela kunye nokulinganisa ukusebenza kwewebhusayithi yakho ngokuchasene neyona nkqubela uyifunayo yeshishini. Khumbula ukuphonononga rhoqo iingxelo kunye nezibalo ezinxulumene neenjongo zakho zokufumana ukuqonda okubalulekileyo kwimpumelelo yezicwangciso zakho kwaye wenze uhlengahlengiso xa kukho imfuneko.

Ukongeza, unokuthatha ithuba leempawu eziphambili zeGoogle Analytics, ezinje ngeemetrikhi zesiko kunye namacandelo, ukuze ufumane umbono othe kratya weenjongo zeshishini lakho kunye nempumelelo. Ezi zixhobo zikuvumela ukuba ucofe kwaye uhlalutye idatha ngokweemfuno zakho ezithile, eziya kukunceda ufumane ulwazi oluchanekileyo nolufanelekileyo lokwenza izigqibo zobuchule kwinkampani yakho.

13. I-Google Analytics ye-eCommerce: IiMetrics eziphambili kunye noHlalutyo lokuSebenza

Ukusetyenziswa kweGoogle Analytics kubalulekile ukulinganisa ukusebenza kunye neemetriki eziphambili ze-e-commerce. Ezi metrics zibonelela ngolwazi oluxabisekileyo malunga nokuziphatha komsebenzisi, ukuguqulwa, imithombo yendlela, kunye nokusebenza kwewebhusayithi ngokubanzi. Kweli nqaku, siza kufunda indlela yokusebenzisa iGoogle Analytics ukulandelela ezi metrics kunye nokuhlalutya ukusebenza kweshishini le-e-commerce.

1. Ukusekwa kweGoogle Analytics: Into yokuqala okufuneka uyenze kukudala i-akhawunti ye-Google Analytics kwaye uyidibanise newebhusayithi yakho ye-e-commerce. Nje ukuba wenze oku, kuya kufuneka usete iinjongo zokuguqulwa, eziza kukuvumela ukuba ulandelele intengiselwano, ingeniso, kunye nezinye iimethrikhi ezinxulumene nentengiso. Ukongeza, kubalulekile ukuseta izihluzi ezifanelekileyo ukukhuphela ngaphandle umsebenzi wakho kwaye ufumane idatha echanekileyo. Khumbula ukwenza ukhetho oluphuculweyo lwe-e-commerce kwiakhawunti yakho ukuze ufumane iinkcukacha ezithe vetshe malunga nokusebenza kweemveliso zakho.

2. IiMetrikhi eziphambili ze-eCommerce: I-Google Analytics inikezela ngenani leemethrikhi ezithile kwi-eCommerce. Oku kubandakanya inani leentengiselwano, ixabiso le-odolo eliphakathi, izinga lokuguqulwa, ixabiso lobomi bomthengi, kunye nokulahlwa kwenqwelo. Ezi metrics ziya kukunceda uqonde ukuziphatha kokuthenga kwabasebenzisi bakho kwaye uchonge iindawo zokuphucula.. Sebenzisa iingxelo zesiko ukwahlula idatha yakho ngokwemilinganiselo eyahlukeneyo, njengemvelaphi yokuthengisa, uhlobo lwemveliso, okanye ukuziphatha komsebenzisi.

3. Uhlalutyo lweNtsebenzo: Emva kokuba usethe i-akhawunti kwaye uhlalutye iimetriki eziphambili, kubalulekile ukwenza uhlalutyo olunzulu lokusebenza. Sebenzisa iingxelo ze-funnel ukuchonga amanqaku entlungu kwinkqubo yokuthenga kunye nokwenza uphuculo lokunyusa izinga lokuguqulwa. Ukongeza, landelela imikhankaso yokuthengisa ukujonga ukuba zeziphi na iziteshi ezenza ezona ntengiso zininzi kwaye ungazenza njani izicwangciso zakho zokufumana abathengi. Khumbula ukuba ulwazi olunikezelwe nguGoogle Analytics lubalulekile ukwenza izigqibo ezinolwazi malunga nokulungiswa kunye nokukhula kwe-e-commerce yakho.

14. Iindlela ezilungileyo zokusebenzisa i-Google Analytics: Ukuphucula kunye nokwenza izigqibo ezinolwazi

Ukuphucula ukusetyenziswa kweGoogle Analytics kubalulekile ukufumana ulwazi oluxabisekileyo malunga nokusebenza kwewebhusayithi yakho kwaye wenze izigqibo ezinolwazi. Nazi ezinye iindlela zokukunceda ukuba ufumane okuninzi kwesi sixhobo sinamandla:

1. Misela iinjongo kunye nefenitshala: Ukumisela iinjongo ezicacileyo kubalulekile ukulinganisa impumelelo yewebhusayithi yakho. Sebenzisa inqaku leenjongo zoHlalutyo lukaGoogle ukulandelela iinguquko, ezinje ngokubhalisa okanye ukuthenga. Ukongeza, seta iifunnels zokuguqula ukuqonda uhambo lomsebenzisi kunye nokuchonga iindawo ezinokubakho.

2. Sebenzisa izihluzi kunye nezahlulo: Izihluzi zikuvumela ukuba ungabandakanyi itrafikhi engafunwayo kwiingxelo zakho, ezifana nomsebenzi wakho okanye ugaxekile. Ungahluza ngedilesi ye-IP, igama lomamkeli okanye ezinye iindlela. Ukongeza, amacandelo akunceda ukuba uhlalutye iiseti ezithile zedatha, ezifana nokuziphatha kwabasebenzisi abafikelela kumaphulo okuthengisa okanye abo basebenzisa izixhobo eziphathwayo.

3. Hlalutya ixesha lokulayisha: Iwebhusayithi ecothayo inokuchaphazela kakubi amava omsebenzisi kunye nokusebenza ngokubanzi. Sebenzisa icandelo leSisantya seSayithi leGoogle Analytics ukuchonga amaphepha acothayo kwaye ujonge amathuba okuphucula, anje ngokuphucula imifanekiso, ukunciphisa ubungakanani befayile, okanye ukwenza uxinzelelo lweGZIP. Ixesha lokulayisha ngokukhawuleza liphucula ukugcinwa komsebenzisi kunye nenqanaba le-injini yokukhangela.

Ngamafutshane, iGoogle Analytics sisixhobo esibalulekileyo sokuhlalutya ukusebenza kunye nokuziphatha kwabasebenzisi kwiwebhusayithi. Ngoluhlu lwayo olubanzi lweempawu kunye neemetrics, abathengisi banokufumana ukuqonda okubalulekileyo ekusebenzeni kwesicwangciso sabo se-intanethi kwaye benze izigqibo ezinolwazi ukuphucula ubukho babo kwi-intanethi. Ukusuka ekulandeleni i-traffic kunye nokuguqulwa ukuya kuhlalutyo olucacileyo lwabaphulaphuli kunye nokusetyenziswa kwe-funnel, i-Google Analytics inikezela ngombono opheleleyo kunye ocacileyo malunga nendlela abasebenzisi abasebenzisana ngayo newebhusayithi. Ngojongano lwayo olucacileyo kunye nokukwazi ukuvelisa iingxelo zesiko, eli qonga sisixhobo esimele sibe nesixhobo kulo naliphi na ishishini le-intanethi. Nokuba ujonge ukwandisa itrafikhi, uphucule amazinga okuguqulwa, okanye uqonde indlela abaphulaphuli bakho abaziphatha ngayo, uHlalutyi lukaGoogle lubonelela ngedatha oyidingayo ukuze uthathe isenzo esisebenzayo kunye nokwandisa amaqhinga akho edijithali. Ngamafutshane, qalisa ukusebenzisa amandla e-Google Analytics kwaye uthathe ulawulo lwempumelelo yakho ye-intanethi!