Uyenza njani iLogo yeNkampani

Intshayelelo:

Kwihlabathi lanamhlanje loshishino, umfanekiso wenkampani ubalulekile kwimpumelelo yayo. Umba osisiseko walo mfanekiso luphawu lwenkampani, kuba luphawu olubonakalayo oluchonga nokwahlula umbutho kwabanye. Ukuba ujonge ukwenza okanye ukuyila kwakhona ilogo yenkampani yakho, kubalulekile ukuba uthathele ingqalelo imiba eyahlukeneyo yobugcisa kunye neengqwalasela eziphambili eziya kukuvumela ukuba ufezekise isiphumo sobuchule nesinomtsalane ngaxeshanye. Kweli nqaku, siza kukunika isikhokelo esineenkcukacha malunga nendlela yokwenza uphawu lwenkampani, apho siya kugubungela yonke into ukusuka kwinkqubo yokucinga ukuya ekukhetheni imibala efanelekileyo kunye neefonti. Zilungiselele ukuthatha isazisi esibonakalayo seshishini lakho ukuya kwinqanaba elilandelayo!

1. Intshayelelo yoyilo lwelogo yeenkampani: Iikhonsepthi ezisisiseko kunye neengqwalasela zokuqala

Uyilo lwelogo yeenkampani yinxalenye ebalulekileyo yophawu lwenkampani kunye nenkqubo yokuthengisa. Ilogo eyilwe kakuhle inokudlulisa ubuni benkampani kunye nexabiso, kunye nokuseka unxibelelwano olubonakalayo kunye bakho bathengi kunye nabaphulaphuli. Kweli candelo, siza kuphonononga ezinye iikhonsepthi ezisisiseko kunye neengqwalasela zokuqala ekufuneka zithathelwe ingqalelo xa usenza uphawu lwenkampani.

Ngaphambi kokuqala inkqubo yoyilo, kubalulekile ukuqonda injongo yenkampani, umbono kunye neenqobo ezisemgangathweni. Ezi zinto ziya kunceda ukukhokela uyilo lwelogo kwaye uqinisekise ukuba udlulisela umyalezo ochanekileyo. Ukongeza, kubalulekile ukuphanda ukhuphiswano kwaye uvavanye uhlobo lweempawu abazisebenzisayo. Oku kuya kunceda ukwahlula ilogo yenkampani kwaye iqinisekise ukuba iyodwa kwaye ayilibaleki.

Ngokumalunga noyilo, imiba eyahlukeneyo kufuneka ithathelwe ingqalelo, njengokukhethwa kwemibala, ukuchwetheza kunye neemilo. Imibala inokukhupha iimvakalelo ezahlukeneyo kwaye idlulise imiyalezo eyahlukeneyo, ngoko ke kubalulekile ukuyikhetha ngononophelo. Ngokunjalo, i-typography kufuneka ifundeke kwaye ihambelane nomfanekiso wenkampani. Okokugqibela, iimilo kunye nezinto zegraphic ezisetyenzisiweyo kwilogo nazo zibalulekile, njengoko zinokubonisa imbonakalo eyahlukeneyo kunye nemibutho. I-logo eyilwe kakuhle kufuneka ibonakale ngokulula kwaye ihlawulwe ukuze ihambelane nosetyenziso kunye nobukhulu obahlukeneyo.

2. Ukubaluleka kwelogo kwisazisi senkampani kunye nefuthe layo kwintengiso

Ilogo yenkampani yinto ebalulekileyo kubume bayo kwaye idlala indima ebalulekileyo kwintengiso. Lo mqondiso wegraphic luphawu olubonakalayo lophawu kwaye udlulisa amaxabiso kunye nobuntu benkampani. Ukuba nelogo eyilwe kakuhle nebekwe kakuhle kunokwenza umahluko phakathi kwempumelelo kunye nokungaphumeleli kweshishini.

Ilogo luluvo lokuqala abathengi abaya kuba nalo ngenkampani, ngoko ke kubalulekile ukuba ibenomtsalane, ikhumbuleke kwaye yahluleke. Ilogo esebenzayo kufuneka inxibelelane undoqo kunye nexabiso lesiphakamiso senkampani ngendlela ecacileyo nemfutshane. Ukongeza, kufuneka ilungelelaniswe kwaye isebenze kumaqonga ahlukeneyo kunye nobukhulu, ukusuka kumakhadi oshishino ukuya kwiibhodi zebhilidi.

Ilogo nayo iyasebenza ukwenza ukuqondwa kophawu kunye nokunyaniseka. I-logo esekelwe kakuhle inokwakha ukuthembela kunye nokuqhelana nabathengi, okubaluleke kakhulu kwimarike yokhuphiswano. Ukongeza, uphawu luba luphawu olwahlukileyo oluvumela abathengi ukuba bachonge ngokukhawuleza iimveliso okanye iinkonzo zenkampani. Ke ngoko, ixesha lokutyala kunye nezibonelelo ekuyileni nasekuphunyezweni kwelogo eyiyo ayiphuculi nje umfanekiso wenkampani, kodwa inegalelo kwimpumelelo yexesha elide.

3. Uphando lwemarike kunye nohlalutyo lokhuphiswano ukuyila ilogo esebenzayo

Uphando lwemarike kunye nohlalutyo lokhuphiswano lubalulekile ukuyila ilogo esebenzayo. Ngaphambi kokuqala uyilo, kubalulekile ukwazi imarike esikuyo kwaye sihlalutye abo sikhuphisana nabo.

Inyathelo lokuqala kukwenza uphando olunzulu lwemarike ekujoliswe kuyo. Oku kubandakanya ukuchonga abaphulaphuli esijolise kubo, iimfuno zabo kunye nezinto abazikhethayo. Sinokusebenzisa uphando, amaqela ekugxilwe kuwo okanye uhlalutyo lwedatha ukuqokelela ulwazi olufanelekileyo. Ngokuqonda oko kulindelwe ngabaphulaphuli bethu, sinokuyila ilogo ehambelana nezinto abazithandayo kunye neembono zabo.

Isinyathelo esilandelayo kukwenza uhlalutyo lokukhuphisana. Oku kuya kusivumela ukuba sazi ukuba zeziphi iilogo ezisetyenziswa ngabantu sikhuphisana nabo kunye nendlela abazimisa ngayo emarikeni. Sinokusebenzisa izixhobo zokuhlalutya kwi-intanethi ukuchonga abo bakhuphisana nabo ngokuthe ngqo kwaye sihlalutye izicwangciso zabo zokuthengisa. Ukujonga iilogo zabo kuya kusinceda siqonde iindlela eziphambili kunye nezimbo kwishishini lethu, kwaye kuya kusivumela ukuba sahluke kubo ngokuyila ilogo ekhethekileyo nekhumbulekayo.

4. Inkcazo yeenjongo zenkampani kunye nexabiso njengesiseko soyilo lwelogo

Ngaphambi kokuqhubeka nokuyila ilogo yenkampani, kubalulekile ukuchaza iinjongo kunye neenqobo ezisemgangathweni umbutho ofuna ukuzidlulisela ngesazisi sawo esibonakalayo. Iinjongo zinjongo ezithile ezifunwa yinkampani, ngelixa ixabiso libonisa imigaqo esisiseko ekhokela ukusebenza kwayo. Ezi zinto zenza isiseko apho uyilo lwelogo luya kwakhiwa kwaye luya kuba ngundoqo ekwaziseni ngempumelelo umfanekiso wenkampani kubaphulaphuli bayo.

Ukuchaza iinjongo zenkampani kunye nemilinganiselo, kucetyiswa ukuba kuqhutywe uhlalutyo olucokisekileyo lwenjongo yombutho kunye nombono, kunye nabaphulaphuli ekujoliswe kubo. Le nkqubo iya kunceda ukuchonga oko inkampani ifuna ukuyifumana kwaye yeyiphi imiba ebalulekileyo kuyo. Kubalulekile ukukhumbula ukuba iinjongo kunye neenqobo ezisemgangathweni kufuneka zihambelane nesazisi kunye nobuntu benkampani, kwaye zibonakaliswe ngokucacileyo nangokufutshane kuyilo lwelogo.

Nje ukuba iinjongo kunye neenqobo ezisemgangathweni zichaziwe, ungaqhubeka noyilo lwelogo. Kubalulekile ukuba ilogo igqithise ngokufanelekileyo isazisi kunye neenqobo zenkampani. Kule nto, izixhobo ezahlukeneyo zoyilo lwegraphic kunye nobuchule bunokusetyenziswa, njengokukhetha imibala efanelekileyo kunye neefonti, ukukhetha iimilo kunye nezinto ezibonakalayo ezimele ixabiso lenkampani, phakathi kwabanye. Ilogo eyilwe kakuhle ebonisa iinjongo zenkampani kunye nemilinganiselo iya kunceda ukomeleza umfanekiso wayo kunye nokuseka unxibelelwano lweemvakalelo kunye nabaphulaphuli ekujoliswe kubo.

5. Izinto eziphambili kuyilo lwelogo yobungcali kunye neyohlukileyo

Xa uyila ilogo yobungcali kunye neyohlukileyo, kubalulekile ukuba kuthathelwe ingqalelo izinto ezithile eziphambili eziza kuqinisekisa impumelelo yesazisi esibonakalayo sophawu. Ngezantsi kukho imiba ebalulekileyo yoyilo olusebenzayo:

1. Uphando lwebrand kunye nentengiso: Ngaphambi kokuqala inkqubo yoyilo, kubalulekile ukuphanda kunye nokuqonda i-brand, ixabiso layo, abaphulaphuli ekujoliswe kubo kunye nesikhundla sayo kwimarike. Oku kuya kunceda ukudala ilogo ebonisa ubuntu bophawu kwaye izahlule kukhuphiswano.

2. Ubulula kunye nokuguquguquka: I-logo esebenzayo kufuneka ibe lula, ikhumbuleke kwaye ikwazi ukuhambisa umyalezo we-brand ngokucacileyo. Gwema ukusebenzisa izinto ezingeyomfuneko kwaye ugcine uyilo olucocekileyo nolulungeleleneyo. Ukongeza, i-logo kufuneka isebenze ngeendlela ezahlukeneyo kwaye isebenze ngobukhulu obahlukeneyo, imidiya kunye nemibala.

3. Ukukhetha ngokufanelekileyo imibala kunye nokuchwetheza: Imibala kunye nokuchwetheza okusetyenziswe kwilogo zizinto ezinamandla ezinokuvusa iimvakalelo kunye nokunxibelelana nobuntu bophawu. Kubalulekile ukukhetha imibala kunye neefonti ezihambelana nesazisi sophawu kwaye ugqithise umyalezo ofunekayo. Ukongeza, kubalulekile ukuqinisekisa ukuba i-typography ifundeka ngokobukhulu obahlukeneyo.

6. Izixhobo ezicetyiswayo kunye nesoftware yokuyila iilogo zenkampani

Xa uyila i-logo yenkampani, kubalulekile ukusebenzisa izixhobo ezikhethekileyo kunye nesoftware enokusinceda senze into eyodwa kunye neyobugcisa obubonakalayo. Apha sibonisa ezinye iinketho ezicetyiswayo ukwenza lo msebenzi.

Adobe Illustrator: Esi sisixhobo soyilo lwegraphic esisetyenziswa kakhulu kwicandelo lobuchwephesha. Ngoluhlu lwayo olubanzi lwezixhobo kunye nemisebenzi, i-Adobe Illustrator iya kukuvumela ukuba wenze iilogo ezikumgangatho ophezulu kunye nokugqitywa kobugcisa. Ukongeza, inee-tutorials ezininzi ze-intanethi eziya kukukhokela inyathelo ngesinyathelo kwinkqubo yoyilo.

I-Canva: Ukuba ungumqali okanye awunamava angaphambili kuyilo lwegraphic, iCanva lukhetho olukhulu. Eli qonga le-intanethi libonelela ngojongano olucacileyo kunye nobuhlobo ukwenza iilogo ngokukhawuleza kwaye kulula. I-Canva iphinda inikeze ukhetho olubanzi lweetemplates ezenziwe kwangaphambili kunye nezinto zegraphic eziza kwenza inkqubo yoyilo ibe lula.

7. Amanyathelo okwenza umzobo wokuqala kunye nokuphuhlisa imibono yelogo yenkampani

Kweli candelo, siya kukukhokela kwi. Ngokulandela la manyathelo, uya kukwazi ukwenza uyilo lwelogo eyodwa emele isazisi senkampani.

1. Uphando kunye nohlalutyo: Ngaphambi kokuqala ukuyila, kubalulekile ukwenza uphando olubanzi kwinkampani kunye nemarike ekujoliswe kuyo. Phonononga ixabiso lenkampani, imbali, kunye nomsebenzi ukuze uqonde ukuba ingubani. Kukwabalulekile ukuphanda ukhuphiswano kunye nokuhlalutya iilogo zezinye iinkampani ezikwicandelo elinye. Oku kuya kukunceda ukuba ubone ukuba zeziphi izinto kunye nezitayela eziqhelekileyo kwiimarike kunye nendlela onokuzihlula ngayo.

2. Iziketshi zokuqala: Nje ukuba uqokelele ulwazi olwaneleyo, lixesha lokuba uqalise ukwenza imizobo yokuqala. Sebenzisa iphepha kunye nepensile okanye izixhobo zoyilo lwedijithali ukubamba izimvo zakho. Ungazikhathazi malunga neenkcukacha kweli nqanaba; gxila nje ekuveliseni iikhonsepthi ezahlukeneyo kunye nokwahluka kwelogo. Zoba iimilo, chaza imibala kwaye ulinge ngeefonti.

3. Uphuculo kunye nophuhliso: Jongisisa imizobo yakho kwaye ukhethe ezona zinto ucinga ukuba ziyathembisa. Ngoku lixesha lokusulungekisa nokuphuhlisa ezo ngcinga. Sebenzisa izixhobo zoyilo lwegraphic ezifana ne-Adobe Illustrator okanye iCorelDRAW ukwenza iinguqulelo zedijithali zemizobo ekhethiweyo. Dlala ngemibala, izithunzi, kunye neendlela ezahlukeneyo zokubhala ukuzisa izimvo zakho ebomini. Khumbula ukugcina ukungqinelana nesazisi senkampani kunye nabaphulaphuli ekujoliswe kubo.

Khumbula ukuba inkqubo yokwenza uphawu ithatha ixesha kunye nomonde. Musa ukudimazeka ukuba awufumani ngcamango igqibeleleyo ngoko nangoko. Zama kwaye udlale ngeendlela ezahlukeneyo de ube wonwabe ngesiphumo sokugqibela. Nje ukuba uwagqibile la manyathelo, uya kuba nomzobo ophuhliswe kakuhle kwaye uya kuba ukulungele ukuqalisa inkqubo yoyilo lokugqibela lwelogo yeshishini lakho. Nqwenelela impumelelo!

8. Ukukhethwa kwemibala, iifonti kunye neemilo ezifanelekileyo ukuhambisa uphawu lophawu ngelogo

Ukuhambisa isazisi sophawu ngempumelelo ngelogo, kubalulekile ukukhetha ngononophelo imibala, iifonti kunye neemilo. Ezi zinto ziya kusebenza kunye ukunxibelelana nobuntu bophawu kunye nexabiso ngendlela ebukekayo nehambelanayo. Ngezantsi ngamanyathelo ekufuneka uwalandele ukwenza olu khetho ngokufanelekileyo.

1. Chonga imibala emele undoqo wophawu. Imibala idlulisela iimvakalelo kwaye inokudityaniswa neempawu ezahlukeneyo, ngoko ke kubalulekile ukukhetha ezo zihambelana nobuntu bophawu. Yenza uphando ngentsingiselo yemibala kunye nendlela ebonwa ngayo ngabaphulaphuli ekujoliswe kubo. Sebenzisa izixhobo ezinje ngevili lombala kunye neepalethi zemibala ukujonga imidibaniso eyahlukeneyo kwaye ufumane ezona zilufaneleyo kakhulu uphawu.

2. Khetha iifonti ezibonisa uphawu lwegama. Iifonti ziyakwazi ukuhambisa iimvakalelo kunye nokunika ubuntu kwilogo. Khetha ezo zifundekayo kwaye zilungele isitayile sophawu, kodwa qwalasela ukuguquguquka kwazo kwimidiya eyahlukeneyo kunye nobukhulu. Unokuphonononga iintsapho ezahlukeneyo zefonti kwaye usebenzise iiwebhsayithi ekhethekileyo ukukunceda kule nkqubo yokhetho.

3. Chaza iimilo kunye nezinto zegraphic ezenza ilogo. Imilo inokunxibelelana nemiyalezo kunye nezimbo ezahlukeneyo, kwaye kubalulekile ukukhetha ezo zihambelana nobuntu bophawu. Unokuqala ukusuka kwimizobo kwaye uphonononge iindlela ezahlukeneyo, uthathele ingqalelo ukuguquguquka kunye nokulula kweemilo ukuqinisekisa ukuba ziyafundeka kwaye ziyabonakala kwiimeko ezahlukeneyo. Sebenzisa izixhobo ezinje ngeAdobe Illustrator okanye iCanva ukukunceda wenze ilogo kwaye ulinge ngoyilo olwahlukileyo kunye nendibaniselwano yeemilo kunye nezinto zegraphic.

Khumbula ukuba ukhetho lwemibala, iifonti kunye neemilo ezifanelekileyo ukuhambisa uphawu lophawu ngelogo kufuna inkqubo yophando, ukuhlola kunye nokulinga. Ungalibazisi ukubuza ingxelo kwaye wenze iimvavanyo zokuqinisekisa ukuba uphawu lubonisa ngokuchanekileyo undoqo wophawu kwaye lunxibelelana ngokufanelekileyo nabaphulaphuli ekujoliswe kubo. []

9. IiNdlela eziGqwesileyo zoYilo lweLogo eRebeleyo kunye neNguqulelo kaninzi

Uyilo lwelogo oluguquguqukayo noluguquguqukayo luyimfuneko ukuze kuqinisekiswe ukumelwa okuhambelanayo nokusebenzayo kophawu izixhobo ezahlukeneyo kunye nemixholo. Nazi ezinye iindlela ezilungileyo zokuphumeza oku:

1. Yigcine ilula: I-logo ephendulayo kufuneka ibonakale ngokulula kwiisayizi ezahlukeneyo kunye neefomathi. Ngoko ke, kubalulekile ukugcina uyilo olulula kunye nococekileyo, ukuphepha iinkcukacha ezigqithisileyo okanye isicatshulwa esincinci esinokuba nzima ukusifunda kwizixhobo ezincinci. Ubulula ngundoqo ekuqinisekiseni ukubonakala kwelogo kunye nokufundeka, kungakhathaliseki ubungakanani okanye umxholo.

2. Sebenzisa Iphalethi yombala Ukulungelelaniswa: Qinisekisa ukuba usebenzisa ipalethi yombala esebenza kakuhle kwimvelaphi eyahlukeneyo kwaye ekhangeleka ilungile kuzo zombini iinguqulelo eziprintiweyo kunye nedijithali yelogo. Kwakhona cinga ukuba noguqulelo olumnyama nomhlophe, njengoko lunokuba luncedo kwiimeko ezithile apho umbala ungeyonto inketho. Iphalethi yombala eguquguqukayo iqinisekisa ukuhambelana kunye nokuguquguquka kwelogo kwimidiya eyahlukeneyo kunye neemeko.

3. Yila ezinye iinguqulelo: Ukongeza kuhlelo oluphambili lwelogo, cinga ngokuyila ezinye iinguqulelo ezifaneleka ngcono. kwiifomathi ezahlukeneyo kunye nezithuba. Umzekelo, inguqulelo eyenziwe lula yelogo enokusetyenziswa njengefavicon kwisikhangeli, okanye inguqulelo epakishweyo esebenza kakuhle kwiindawo ezithe nkqo eziqinileyo. Iinguqulelo ezizezinye zinceda ukuqinisekisa ukuba uphawu lukhangeleka lulungile kuzo zonke iimeko ezinokwenzeka, ngaphandle kokubeka esichengeni ukufunda okanye impembelelo yokubona..

Ngokulandela ezi zenzo zibalaseleyo, uya kukwazi ukwenza iilogo eziguquguqukayo, eziguquguqukayo ezibonisa isazisi sophawu lwakho kuyo nayiphi na imeko. Ngalo lonke ixesha khumbula ukuvavanya kunye nokulungelelanisa uyilo kwiifomathi ezahlukeneyo kunye nobukhulu ukuqinisekisa ukubonakala kunye nokufundeka kwayo kuzo zonke izixhobo. Ungalibali ukuba uphawu oluhle lungundoqo ekuqapheliseni kunye nempumelelo ye-brand!

10. Iingqwalasela zobuchwephesha kwimveliso kunye nokusetyenziswa kwelogo kwimidiya eyahlukeneyo kunye neefomathi

Kwimveliso kunye nokusetyenziswa kwelogo kwiimidiya ezahlukeneyo kunye neefomathi, kubalulekile ukuqwalasela iinkalo ezithile zobuchwepheshe ukuqinisekisa ukuba umfanekiso uboniswa ngokuchanekileyo kwaye udlulisela umyalezo ofunekayo. Apha ngezantsi kukho imiba ephambili ekufuneka uyikhumbule:

1. Isisombululo somfanekiso kunye nobukhulu: Ngaphambi kokusebenzisa ilogo kwindawo ethile, kubalulekile ukuqinisekisa ukuba isisombululo kunye nobukhulu bufanelekile. Isisombululo simisela umgangatho womfanekiso kwaye silinganiswa ngeepixels nge-intshi nganye (ppi). Ukushicilela umgangatho ophezulu, isisombululo esincinci se-300 ppi sinconywa. Ukongeza, kubalulekile ukunyenyisa ubungakanani be logo ngokweenkcukacha zomendi, nokuba kungenxa iwebhusayithi, ibhena yentengiso okanye upapasho kwiintanethi zentlalo.

2. Iifom zefayile ezihambelanayo: Ukuqinisekisa ukubonakaliswa okuchanekileyo kwelogo kwimidiya eyahlukeneyo, kuyimfuneko ukusebenzisa iifomathi zefayile ezihambelanayo. Iifomati ezixhaphakileyo yiJPEG, PNG kunye neSVG. IJPEG ifanelekile kwiifoto kwaye inika umgangatho womfanekiso olungileyo kwisayizi encinci. I-PNG, inxalenye yayo, igcina ukungafihli kwaye ifanelekile kwiilogo ezinemvelaphi engeyiyo eqinile. Okokugqibela, ifomathi ye-SVG iyakaleka, elungele ubungakanani bemifanekiso eyahlukeneyo ngaphandle kokuphulukana nomgangatho.

3. Ukusetyenziswa kwemibala kunye ne-typography: Ukugcina ukuhambelana kwelogo kwimidiya eyahlukeneyo, kubalulekile ukuqinisekisa ukusebenzisa imibala efanayo kunye neefonti. Oku kuphunyezwa ngokusebenzisa ii-swatches zemibala kunye nokuchonga iifonti ezichanekileyo zokuchwetheza. Ngaphezu koko, kuyacetyiswa ukuba ugweme ukusetyenziswa kwemibala kunye neefonti ezinokuchaphazela ukufaneleka kwelogo, ngokukodwa kwiisayizi ezincinci okanye imidiya engavumelekanga.

Ngokulandela ezi ngqwalasela zobugcisa, ukuveliswa okuchanekileyo kunye nokusetyenziswa kwelogo kwiimidiya ezahlukeneyo kunye neefomathi ziqinisekisiwe. Oku kuya kuvumela ukuba umfanekiso ubonakale ngokufanelekileyo kumxholo ngamnye, ukomeleza uphawu olubonakalayo lwe-brand kunye nokuhambisa umyalezo ohambelanayo. Ngalo lonke ixesha khumbula ukujonga ubuchwephesha besixhobo ngasinye phambi kokufaka ilogo kwaye wenze iimvavanyo zokujonga ukuqinisekisa inkangeleko yayo eyiyo.

11. Ukwenziwa njani uvavanyo kunye nokufumana impendulo yokuphucula uyilo lwelogo yenkampani

Ukwenza uvavanyo kunye nokufumana ingxelo kubalulekile ukuphucula uyilo lwelogo yenkampani. Ngezantsi ngamanyathelo athile anokukunceda kule nkqubo:

1. Chaza iinjongo: Phambi kokuba uqalise iimvavanyo, kubalulekile ukucaca malunga neenjongo ofuna ukuziphumeza ngoyilo ngokutsha lwelogo. Misela ukuba yeyiphi imiba ethile ofuna ukuyiphucula okanye ukuyitshintsha kwaye uthathele ingqalelo abaphulaphuli ekujoliswe kubo inkampani idilesi.

2. Yenza uphando kunye nodliwano-ndlebe: Inye indlela esebenzayo Ukufumana ingxelo kukwenza uphando okanye udliwano-ndlebe nabantu abanokuba ngabaxhasi okanye abasebenzisi. Buza ngoluvo lwabo lwelogo yangoku kunye nophuculo abanokuthi baluthathele ingqalelo. Khumbula ukunika iinketho zokuphendula ukuququzelela uhlalutyo lweziphumo.

3. Uvavanyo ngeenguqulelo ezahlukeneyo: Yenza iinguqulelo ezininzi zelogo entsha kwaye wenze iimvavanyo zokuthelekisa. Bonisa iinketho kwiqela labantu abamele abaphulaphuli ekujoliswe kubo kwaye ucele uluvo lwabo. Jonga indlela abasabela ngayo kwaye ubabuze ukuba yeyiphi imiba abayithandayo okanye abangayithandiyo malunga noyilo ngalunye. Oku kuya kukuvumela ukuba uchonge amandla kunye neendawo zokuphucula kukhetho ngalunye.

12. Imiba yomthetho kunye nokhuseleko lwelogo yenkampani: uphawu lokuthengisa kunye nokubhaliswa kwamalungelo okushicilela

Ilogo yenkampani yeyona nto ibalulekileyo kulwazi lwayo olubonakalayo kunye nokhuseleko lwayo olusemthethweni. Ukuqinisekisa ukuba i-logo ikhuselwe ngokufanelekileyo, kuyimfuneko ukugqiba ukubhaliswa kweempawu ezifanelekileyo kunye nokuqonda amalungelo okushicilela asebenza kuyo. Ngezantsi yimiba esemthethweni kunye nokhuseleko lwelogo yenkampani:

1. Ukubhaliswa kwebrendi: Inyathelo lokuqala lokukhusela ngokusemthethweni uphawu lwenkampani kukubhalisa uphawu. Oku kuqhutywa nge-ofisi yepropathi enomgangatho ophezulu wokuqonda yelizwe ngalinye. Kubalulekile ukwenza uphando kwangaphambili ukuqinisekisa ukuba ilogo ayiphuli amalungelo omntu wesithathu kwaye ugcwalise iifom ezihambelanayo. Nje ukuba ubhaliso luvunyiwe, kufunyanwa kuphela ukusetyenziswa kwelogo kwindawo yorhwebo.

2. Ilungelo lokushicilela: Ukongeza kubhaliso lophawu lwentengiso, uphawu lwenkampani lunokukhuselwa lilungelo lokushicilela. La malungelo anikezelwa ngokuzenzekelayo xa udala umsebenzi wokuqala, onjengelogo. I-logo kufuneka ibe yindalo yakho kwaye ingabi yikopi yolunye uyilo olukhoyo. Umnini welungelo lokushicilela unolawulo olukhethekileyo malunga nokuveliswa kwakhona, ukuhanjiswa, ukuboniswa kunye nokuguqulwa kwelogo.

3. Ukhuseleko lwamazwe ngamazwe: Ukuba inkampani inezicwangciso zokwandisa kumazwe ngamazwe, kubalulekile ukuqwalasela ukukhuselwa kwelogo kwamanye amazwe. Ukuza kuthi ga ngoku, kukho izivumelwano ezahlukeneyo zamazwe ngamazwe kunye nezivumelwano eziququzelela ukubhaliswa kweempawu zokuthengisa kwiindawo ezininzi. Ezi zivumelwano zikuvumela ukuba ucele ukukhuselwa kwelogo kumazwe aliqela ngenkqubo yobhaliso enye. Ukongeza, ezinye iiofisi zepropathi enomgangatho ophezulu wokuqonda zibonelela ngeenkonzo zokukhangela kunye neengcebiso ukulungiselela ukubhaliswa. phesheya.

Ukuqukumbela, ukuqinisekisa ukukhuselwa ngokusemthethweni kwelogo yenkampani, kuyimfuneko ukwenza ukubhaliswa kophawu lokuthengisa oluhambelanayo kwaye uqonde amalungelo okushicilela asebenza kuwo. Oku kubandakanya ukugcwalisa iifomu zobhaliso, ukuqinisekisa ubunyani boyilo kunye nokufuna ukhuseleko lwamazwe ngamazwe ukuba kukho imfuneko. Ukufumana ukhuseleko olwaneleyo olusemthethweni lwelogo yenkampani kubalulekile ukuze kuqinisekiswe ukuba bodwa kunye nokuphepha ukungqubana kwezomthetho.

13. Izifundo: imizekelo eyimpumelelo yeelogo ezivela kwiinkampani ezaziwayo kunye nefuthe labo kwimarike

Kweli candelo, siza kujonga ezinye zezifundo zeenkampani ezaziwayo-kakuhle kunye nendlela iilogo zabo ezibe nefuthe elikhulu ngayo kwimarike. Ngale mizekelo, siya kukwazi ukukuxabisa ukubaluleka koyilo lwelogo olulungileyo kunye nendlela olunokuyiphembelela ngayo imbono yabathengi ngenkampani.

Enye yeemeko eziphawulekayo yi-logo ye-Nike. I "Swoosh" eyaziwayo iye yaba ngumqondiso owaziwayo kwihlabathi jikelele. Le logo ilula kodwa isebenzayo idlulisela imvakalelo yokuhamba kunye nesantya, esihambelana nefilosofi yenkampani. Ngombulelo kuyilo lwayo olwahlukileyo, i-Nike ikwazile ukuzibeka njengophawu oluphambili lwezemidlalo kwaye yenze unxibelelwano lweemvakalelo kunye nabathengi bayo.

Omnye umzekelo onomdla yi-logo ye-Apple. Uyilo lwayo oluncinci kunye nobuhle lubonisa ifilosofi ye-brand yokulula kunye nobugocigoci. Ukutyhubela iminyaka, ilogo ye-Apple iye yavela, kodwa ibisoloko igcina imilo yayo yeapile elunyiweyo. Olu yilo luye lwanceda i-Apple ukuba ihluke kubakhuphisana bayo kwaye idlulisele umfanekiso wayo wokutsha kunye nomgangatho. I-logo ibe ngumqondiso wesimo kunye nokuzikhethela, okuye kwanegalelo kwimpumelelo ye-brand kwimarike yeteknoloji.

14. Izigqibo: izitshixo zokuphumeza uyilo lwelogo olusebenzayo noluhlala luhleli lwenkampani

Uyilo lwelogo olusebenzayo noluhlala luhleli lwenkampani lungundoqo ekusasazeni uphawu lophawu kunye namaxabiso ngokubonakalayo. Ngezantsi luluhlu lwezitshixo ekufuneka uzigcine engqondweni ukuphumeza uyilo lwelogo oluyimpumelelo:

• Uphando olunzulu: Phambi kokuba uqalise inkqubo yoyilo, kubalulekile ukuphanda nokuqonda ishishini ekulo inkampani, kunye nokhuphiswano lwayo oluthe ngqo. Oku kuya kukuvumela ukuba uchonge iintsingiselo, izinto ezahlukileyo kunye namathuba okugqama.
• Ubulula kunye nokuguquguquka: I-logo esebenzayo kufuneka ibe lula kwaye ibonakale ngokulula, nakwiincinci ezincinci okanye ezimnyama nezimhlophe. Ukuphepha izinto ezinzima kunye nokugcina ucoceko, uyilo olucacileyo luyimfuneko ekukhumbuleni nasekufundekeni.
• Ukhetho lwemibala kunye nokuchwetheza: Imibala kunye nokuchwetheza kudlala indima ebalulekileyo kunxibelelwano lwelogo. Kubalulekile ukukhetha umbala wombala obonisa ubuntu bophawu kwaye uhambelana nabaphulaphuli ekujoliswe kubo. Ngokunjalo, ukukhetha ifonti efanelekileyo kuya kuqinisekisa ukufaneleka kunye nokuhambelana nesazisi senkampani.

Ekugqibeleni, Uyilo lwelogo yenkampani lufuna uphando olupheleleyo, ukukhangelwa kokulula kunye nokuguquguquka, kunye nokukhetha ngononophelo kwemibala kunye nokuchwetheza. Ezi zinto zibalulekile ukufezekisa uphawu olusebenzayo noluhlala luhleli, olukwaziyo ukusasaza eyona nto iphambili yophawu kunye nokugqama kukhuphiswano lwemarike.

Ukuqukumbela, inkqubo yendlela yokwenza ilogo yenkampani ifuna ukucwangciswa ngononophelo kunye nokwenziwa kobugcisa. Ukudala ilogo eyimpumelelo kubandakanya ukuqonda amaxabiso enkampani kunye nesazisi, kunye nolwazi lwemigaqo yoyilo lwegraphic kunye nezenzo ezilungileyo kule ndawo.

Kubalulekile ukukhumbula ukuba uphawu lwenkampani luyinxalenye ephambili yomfanekiso wayo wenkampani, kwaye inokuba nefuthe elibonakalayo ekuqaphelisweni kwayo kunye nempumelelo kwimarike. Ke ngoko, kubalulekile ukutyala ixesha kunye nezixhobo kuphuhliso lwayo, nokuba kukuqesha umyili oyingcali okanye ukusebenzisa izixhobo zoyilo lwegraphic kunye nesoftware.

Ukongeza, kubalulekile ukukhumbula ukuba ilogo kufuneka iguquguquke kwaye isebenze ngeendlela ezahlukeneyo, njengoko iya kusetyenziswa kwiifomathi ezahlukeneyo kunye nemidiya, njengokuprinta, intengiso yedijithali kunye. nomphakathi. Ke ngoko, kubalulekile ukuqinisekisa ukuba ilogo iyafundeka, iyabonakala kwaye imele ngokufanelekileyo undoqo kunye nexabiso lenkampani kuwo onke la maqonga.

Isishwankathelo, ukwenza i-logo yenkampani kubandakanya indlela yobugcisa kunye neqhinga, apho imiba efana nengqiqo, uyilo lwegraphic, ukhetho lwemibala kunye nokuchwetheza, kunye nokuziqhelanisa neefomathi ezahlukeneyo, kufuneka ziqwalaselwe. Lo msebenzi unokubonakala unzima, kodwa ngokucwangcisa okufanelekileyo kunye nendlela efanelekileyo, i-logo eyimpumelelo inokufezekiswa emele ngokuchanekileyo isazisi senkampani kwaye igalelo ekukhuleni kwayo kunye nokuqatshelwa kwimarike.