Ngubani igama lophawu olune-apile encinci?

Ngubani igama lophawu olune-apile encinci?

Emhlabeni yetekhnoloji kunye nekhompyuter, kukho uphawu olukwazile ukugqama ngendlela ekhethekileyo: uphawu lweManzanita. Olu phawu ludumileyo, oluvunyiweyo kulo lonke iplanethi, lukwazile ukutsala izigidi zabasebenzisi ngeemveliso ezintsha kunye noyilo lwe-avant-garde. Kodwa lithini kanye igama lolu phawu lomfanekiso? Masifumanise kweli nqaku ukuba igama le-apile libizwa ngokuba yintoni kunye nezizathu ezibangela impembelelo yalo kwishishini letekhnoloji.

1. Intshayelelo yokuchongwa kwebrendi: Lithini igama lophawu lwe-manzanita?

Ukuchongwa kwebhrendi yinxalenye ebalulekileyo yehlabathi lezentengiso nentengiso. Kule khokelo, siya kufunda indlela yokuchonga uphawu oludumileyo kunye noluyaziwayo: uphawu lwe-manzanita. Olu phawu lumele inkampani yezizwe ngezizwe eyaziwa ngokuvelisa uluhlu olubanzi lweemveliso kunye neenkonzo ze-elektroniki.

Ukuchonga uphawu lwe-manzanita, kukho izikhokelo ezininzi eziphambili kunye neempawu ezibonakalayo ekufuneka sizithathele ingqalelo. Okokuqala, sinokuqala ngokuhlalutya imilo yelogo. Ilogo encinci yeapile yenziwe ngeapile elunyiweyo ngemibala eqinileyo, eqaqambileyo. Le nto yegraphic inxulunyaniswe ngokuthe ngqo ne-brand ekuthethwa ngayo.

Olunye uphawu oluhlukileyo lwe-brand ye-manzanita ligama layo. Ukutyhubela iminyaka, inkampani ikwazile ukwakha igama eliqinileyo kunye nokuqondwa kwihlabathi jikelele ngokusebenzisa igama elinye: apile. Eli gama lifutshane nelilula linceda ukuba uphawu lukhumbuleke kwaye lubonakale lula kubathengi emhlabeni jikelele.

2. Imvelaphi kunye nembali ye-brand manzanita

Uphawu lwe-apile, oludume ngokuba luphawu lwenkampani yeteknoloji eyaziwayo, inemvelaphi enomdla kunye nembali. Konke kwaqala ngo-1976, xa uSteve Jobs kunye noSteve Wozniak baseka i-Apple Computer Inc. kwigaraji yendlu yabazali bakaMisebenzi. Ukusukela ngoko, i-brand iye yakhula ngendlela emangalisayo kwaye yaba yenye yezona mpawu zibalaseleyo nezinempembelelo kwihlabathi.

Ilogo yokuqala ye-Apple, eyilwe nguRob Janoff ngo-1977, yayiquka iapile elilunyiweyo elinemibala yomnyama. Lo mfanekiso udalwe ukumela uphawu ngendlela elula nebonakalayo, kunye nokuzahlula kwiilogo zenkampani zexesha. Ukutyhubela iminyaka, ilogo iye yahlengahlengiswa, kodwa eyona nto iphambili ye-apile elunyiweyo iphumelele.

Imbali ka-Apple iphawulwe ngamagqabantshintshi amaninzi abalulekileyo, njengokuphehlelelwa kweMacintosh ngo-1984, eyaguqula ishishini lekhompyuter, okanye ukuqaliswa kwe-iPod ngo-2001, eyatshintsha ngonaphakade indlela esiphulaphula ngayo umculo. Ezi mveliso zintsha kunye nezilandelayo, ezinje nge-iPhone okanye i-iPad, zidibanise isikhundla sika-Apple njengenkokeli yetekhnoloji kwaye zibe negalelo ekudalweni koluntu lwehlabathi lwabalandeli kunye nabalandeli bophawu lwe-Apple.

3. Uhlalutyo lwegama kunye nelogo ye-brand manzanita

Ukuhlalutya igama lebhrendi kunye nelogo linyathelo elibalulekileyo lokuqonda ukuba ngubani kunye nomyalezo. Kwimeko ye-brand ye-manzanita, kufuneka sihlalutye zombini igama elithi "manzanita" kunye ne-logo ehamba nayo.

Okokuqala, igama elithi "manzanita" ngokukhawuleza lidibanisa ingcamango yeapile. Esi siqhamo sibonwa ngokubanzi njengesimboli sempilo kunye nokutsha, esinokubonisa umfanekiso omhle malunga ne-brand. Ngaphaya koko, ukusetyenziswa kwesinciphiso esifana ne "manzanita" sicebisa ukusondela kunye nokuqhelana, ukuvelisa unxibelelwano lweemvakalelo kunye nabaphulaphuli ekujoliswe kubo.

Ngakolunye uhlangothi, uphawu lwe-brand manzanita lubonwa kwihlabathi lonke. Iqukethe i-apula elumayo, enokuthi ibe neenguqulelo ezahlukeneyo. Kwelinye icala, inokumela isenzo semvukelo okanye ucelomngeni koko kusekiweyo. Kwelinye icala, isenokufuzisela isilingo, ibhekisela kwintsomi ka-Adam noEva. Nokuba yeyiphi na ukutolikwa, inyani kukuba le logo iyaphawuleka kakhulu kwaye ibe luphawu lomgangatho kunye nesitayile.

Isishwankathelo, zombini igama elithi "manzanita" kunye nelogo ye-brand zizinto eziphambili zokuzazisa kunye nokuqatshelwa kophawu. Eli gama livuselela ubutsha kunye nokuzithemba, ngelixa i-logo ene-apile elunyiweyo ingumfanekiso kwaye idlulisela umyalezo wemvukelo kunye nesilingo. Ezi zinto zidityanisiwe zenza umfanekiso oqinileyo kunye nowaziwayo kubaphulaphuli ekujoliswe kubo.

4. Impembelelo yophawu lwe-manzanita kwimarike

Uphawu lwe-apula lube nempembelelo enkulu kwimarike yeteknoloji. I-Apple iye yaba yinkokeli engenakuphikiswa kwishishini, ngenxa yobuchule bayo obuqhubekayo kunye nokuqwalaselwa kweenkcukacha kwiimveliso kunye neenkonzo zayo. Isicwangciso se-Apple sisekwe ekudaleni iimveliso ezikumgangatho ophezulu kunye namava ahlangabezana neemfuno kunye neemfuno zabathengi.

​

Enye yezinto eziphambili zempumelelo ye-Apple kwimarike kukugxila kwayo kuyilo. Ubuhle kunye nokusebenza kwe Iimveliso ze-Apple zixatyiswe kakhulu ngabathengi, nto leyo ekhokelele ekunyanisekeni kophawu olubalulekileyo. Ukongeza, i-Apple ikwazile ukwakha umfanekiso oqinileyo kunye nowaziwayo ngophawu lwayo olungaguqukiyo noluhlukileyo kuzo zonke iimveliso zayo kunye nonxibelelwano.

​

Enye inkalo ebalulekileyo bubuchule bayo ukudala iintsingiselo kunye nefuthe kushishino. I-Apple yazise iimveliso zoguqulo njenge-iPhone kunye ne-iPad, ezitshintshe indlela abantu abanxibelelana ngayo netekhnoloji. Ezi mveliso ziye zaphefumlela ezinye iinkampani ukuba zilandele kwaye zibeke imigangatho emitsha malunga noyilo, ukusetyenziswa kunye nokusebenza. Ilifa le-Apple kwimakethi yetekhnoloji ayinakuphikiswa kwaye iyaqhubeka nokuba nefuthe kwindlela iimveliso eziphuhliswa ngayo kwaye zithengiswe namhlanje.

5. Uphando lwemarike: Uluntu lubona njani uphawu lwe-manzanita?

6. Izicwangciso zentengiso ye-brand ye-manzanita: Ibeke njani kwindawo yoshishino?

I-brand ye-manzanita ikwazile ukuzibeka kwindawo yoshishino ngokubonga kwiindlela ezisebenzayo zokuthengisa. Esinye sezitshixo kwimpumelelo ye-Apple ibe kukugxila kwayo okukhethekileyo kumava omsebenzisi kunye nomgangatho weemveliso zayo. Ngefilosofi yoyilo oluncinci kunye nokuqwalaselwa okucokisekileyo kwiinkcukacha, i-Apple ikwazile ukwenza uphawu oluqinileyo nolwaziwayo kwihlabathi liphela.

Esinye isicwangciso esibalulekileyo sokuthengisa i-Apple ibe kugxininiso lwaso kwizinto ezintsha eziqhubekayo. Inkampani isungule uluhlu lweemveliso ezitshintshileyo ezitshintshe indlela esisebenzisana ngayo netekhnoloji. Ukususela ekusungulweni kwe-iPod ngo-2001 ukuya kwi-iPhone yamva nje, i-Apple ikwazile ukuhlala iphambili kwishishini kwaye ivelise umdla omkhulu kunye nokulindela kwiimveliso zayo.

Ngaphaya koko, iApple ikwazile ukusebenzisa amandla okuthengisa ngokweemvakalelo. Inkampani idale unxibelelwano lweemvakalelo kunye abathengi babo ngokusebenzisa amaphulo entengiso akhuthazayo kunye nemiyalezo ebhenela kubuchule bokuyila, ukusungula izinto ezintsha kunye nokuxhobisa. Esi sicwangciso siye sanceda i-Apple ukuba ihluke kubakhuphiswano bayo kwaye ivelise isiseko somthengi othembekileyo ozinikezele kwi-brand.

7. Ubudlelwane phakathi kwe-brand ye-manzanita kunye nobuchwepheshe

Impumelelo ye-apile brand, eyaziwa ngokuba Apple, ubukhulu becala ngenxa ubudlelwane obuqinileyo kunye nobuchwepheshe. Ukusukela oko yaqalayo, inkampani ibiphambili kushishino lwetekhnoloji, ivelisa iimveliso ezintsha ezitshintshe indlela esisebenzisana ngayo nobuchwepheshe.

I-brand ye-Manzanita iye yagqama ekugxininiseni kuyilo oluhle kunye noluncinci, oludityaniswe nokusebenza okuphezulu kunye nokusebenza. Izixhobo zayo, ezinje nge-iPhone, i-iPad kunye ne-MacBook, ziye zafumana ukuthandwa ngenxa ye-interface yazo enembile, amava omsebenzisi olwelo kunye nokudityaniswa komthungo kunye neenkonzo. efini. Ezi mveliso azitshintshanga nje kuphela indlela esinxibelelana ngayo nesisebenza ngayo, kodwa ziye zaphembelela nezinye iimpawu kushishino lweteknoloji.

Ayikhawulelwanga kuphela kwizixhobo ezibonakalayo. I-Apple ikwaphuhlise inkqubo yendalo yesoftware kunye nezicelo, ezinje nge inkqubo yokwenza iOS kunye ne Ivenkile yosetyenziso, encedisa ngakumbi kwaye iphucule amava omsebenzisi. Ukongeza, uphawu lwenze izixhobo zabaphuhlisi, abanje ngeXcode, evumela amaqela esithathu yenza usetyenziso kunye neenkonzo zeemveliso zenkampani. Oku kukhuthaze ukukhula kwe-app ecosystem enkulu kwaye kube negalelo kwimpumelelo kunye nokuthandwa kohlobo.

8. Ukuvela kwesazisi sophawu lwe-manzanita ngokuhamba kwexesha

Isazisi sophawu lwenkampani yetekhnoloji ehamba phambili kwimarike, eyaziwa ngokuba yi "apile encinci", iye yaguquka ngokuphawulekayo ngokuhamba kwexesha. Ukusukela ekuqaleni kwayo ngeminyaka yee-1970s, uphawu luye lwakwazi ukuzimisa njengophawu lokusungula izinto ezintsha kunye noyilo. Kweli nqaku, siza kuphonononga awona manyathelo aphambili ekuveleni kwesazisi sakho esibonakalayo kunye nendlela eye yaziqhelanisa ngayo notshintsho lwentengiso kunye neendlela.

Kwiminyaka yokuqala, umfanekiso we-apile encinci wawulula kwaye ubuncinci. I-logo yabo yayineapile eluma kanye kunye negama lenkampani kwifonti elula. Nangona kunjalo, njengoko inkampani ikhula kwaye yahluka, isazisi sophawu lwayo luye lwavela. Ngeminyaka yoo-1990, uManzanita wathatha indlela enemibala engaphezulu nedlalayo, esazisa i-palette yombala we-rainbow kwilogo yayo. Olu tshintsho lubonise umbono wenkampani wokufikeleleka kunye nobuhlobo kubo bonke abasebenzisi.

Ngokuhamba kwexesha, uphawu lukaManzanita luqhubekile nokuguquka ukuze luhambelane neendlela zangoku. Kule minyaka ilishumi idlulileyo, siyibonile inkampani ithatha indlela encinci kunye nenhle. I-logo ngoku ithambile kwaye isiphumo esicwebezelayo sisusiwe, silandela iindlela zoyilo zelo xesha. Ukongeza, i-Manzanita ikhethe ukuchwetheza okucocekileyo kunye nanamhlanje, okuhambisa imvakalelo yobuchule kunye nesimanje.

Ukuqukumbela, ibe luphawu lokukhula kwayo kunye nokuziqhelanisa nokutshintsha kwemarike yetekhnoloji. Ukususela ekuqaleni kwayo njengophawu oluncinci ukuya ekuguqulweni kwayo kwisazisi esinemibala ngakumbi kwaye ibe yinguqulelo entle, iLa Manzanita ikwazile ukuhlala ifanelekile kwaye iphambili kushishino. Ngaphandle kwamathandabuzo, inguquko yesazisi sayo esibonakalayo bubungqina bempumelelo yayo kunye nokukhangela kwayo okuqhubekayo kokutsha.

9. Inkqubo yobhaliso kunye nokukhusela uphawu lwe-manzanita

Emva kokuba ugqibe ukubhalisa nokukhusela uphawu lwakho lwentengiso ye-manzanita, kubalulekile ukulandela inkqubo ecacileyo nechanekileyo. Amanyathelo azakulandelwa achazwe ngezantsi:

1. Uphando lokufumaneka kophawu: Phambi kokuba uqalise inkqubo yokubhalisa, kubalulekile ukuqinisekisa ukuba igama lophawu lweManzanita okanye uphawu luyafumaneka. Ungaqhuba uphando olubanzi kwi iidathabheyisi yeempawu zorhwebo ezibhalisiweyo nakwi-Intanethi ukuqinisekisa ukuba akukho zimpawu zorhwebo ezifanayo okanye ezifanayo.

2. Cela ukubhaliswa kophawu lwentengiso: Emva kokuba uqinisekisile ukuba i-trademark ye-manzanita iyafumaneka, lixesha lokufaka isicelo sokubhalisa kunye negunya elinobuchule. Kuxhomekeke kwilizwe, oku kuqhelekile ukuba yi-patent kunye ne-ofisi yophawu. Isicelo kufuneka siquke ulwazi oluneenkcukacha malunga nophawu lwentengiso, njengegama, ilogo, inkcazo yeemveliso okanye iinkonzo ezinxulumeneyo, kunye neklasi onqwenela ukubhalisa kuyo.

10. Uhlalutyo lwabakhuphisanayo: Ngaba kukho iimpawu ezifana neManzanita?

Kweli candelo, siya kuqhuba uhlalutyo olucokisekileyo lokukhuphisana ukuze sibone ukuba kukho iimpawu ezifana ne-brand ye-Manzanita eyaziwayo. Eli nyathelo libalulekile ukuqonda imo yemarike kunye nokuvavanya indawo yophawu kushishino.

Ukuqala, kufuneka uqhube uphando olunzulu ukuze uchonge iimpawu ezikhuphisanayo ezibonelela ngeemveliso ezifanayo okanye zikhuphisane kwicandelo lemarike efanayo. Oku Ingenziwa ngokukhangela kwi-intanethi, ukubonisana nemithombo ethembekileyo kunye nokusebenzisa izixhobo zokuhlalutya imarike. Kubalulekile ukuba kuthathelwe ingqalelo abakhuphisana ngokuthe ngqo nabangathanga ngqo, kuba kunokubakho iimpawu ezineengcebiso ezifanayo zexabiso ezinokuchaphazela isabelo semarike sophawu lwe-manzanita.

Emva kokuba abakhuphisana bechongiwe, kuyimfuneko ukuhlalutya isicwangciso sabo sokumisa, amaxabiso, ukukhushulwa, amajelo okusasaza, umgangatho wemveliso kunye nodumo kwimarike. Le miba ephambili iya kusinika ulwazi oluxabisekileyo ukuqonda amandla kunye nobuthathaka bomkhuphisana ngamnye kunye nendlela ethelekisa ngayo uphawu lweManzanita. Kukwabalulekile ukuvavanya isabelo semarike abanaso, ukwaneliseka kwabathengi kunye nayo nayiphi na enye into enokuthi ibe nefuthe kukhuphiswano.

11. Uphawu lwe-manzanita njengophawu lokutsha kunye nomgangatho

I-brand ye-manzanita ibonwa kwihlabathi lonke njengophawu lokutsha kunye nomgangatho. Ukusukela oko yaqalayo, iApple ibe nguvulindlela ekuphuhliseni iimveliso zetekhnoloji eziguqula indlela esiphila ngayo nesisebenza ngayo. Ugxininiso lwayo kuyilo oluhle kunye nokusebenziseka okucacileyo lubeke umgangatho woshishino.

Isidima se-Apple njengenkokeli yetekhnoloji ngenxa yenxalenye enkulu kusukelo oluqhubekayo lokuqamba izinto ezintsha. Ukutyhubela iminyaka, inkampani iye yaphehlelela inani leemveliso zoguqulo ezitshintshe indlela esisebenzisana ngayo netekhnoloji. Ukususela ekusungulweni kwe-iPhone yokuqala ngo-2007 ukuya kuphehlelelo lwakutsha nje lwe I-Apple Watch, I-Apple ibonise ukuzinikela kwayo ekudaleni izixhobo kunye neenkonzo ezihambelana neemfuno zomsebenzisi wanamhlanje.

Ukongeza kugxininiso lwayo kwizinto ezintsha, i-Apple iphawuleka ngokuzibophelela kwayo kumgangatho. Yonke imveliso ye-Apple yenziwe ngeyona migangatho iphezulu, isebenzisa imathiriyeli yeprimiyamu kwaye ivavanywa ngokuqatha. Oku kuqinisekisa ukuba abathengi be-Apple bafumana iimveliso ezinokwethenjelwa, ezizinzileyo ezidlula ulindelo lwabo. Uphawu lwe-manzanita luye lwaba lutywino lwesiqinisekiso kubathengi abafuna iteknoloji yokusika kunye nokuqina.

12. Imbono yamazwe ngamazwe yophawu lweManzanita

I-apile eyaziwayo kwihlabathi jikelele ikwazile ukuzibeka njengenkokeli kwimarike yeteknoloji. Kodwa abathengi bayibona njani le brand ye-iconic? Ziziphi izinto eziphembelela imbono yakho? Ngezantsi, siza kuhlalutya le miba iphambili.

Okokuqala, umgangatho weemveliso yenye yezinto eziphambili ezichaphazelayo . Abathengi banxulumanisa olu phawu kunye nezinto ezintsha, uyilo oluhle kunye nokuqina kwezixhobo zalo. Ukusetyenziswa kwezinto ezikumgangatho ophezulu kunye nokuqwalaselwa kweenkcukacha kwimveliso nganye kuqinise igama le-brand ngokugqwesa.

Enye inkalo ebalulekileyo sisicwangciso sokuthengisa se-brand manzanita. Ngokusebenzisa imikhankaso yokuyila kunye nokujonga amehlo, ikwazile ukudibanisa nabathengi kunye nokuhambisa umyalezo wayo. ngempumelelo. Ukongeza, ingqwalasela kumava omsebenzisi, kunye nonxibelelwano olucacileyo kunye ne-ecosystem yeenkonzo ezihlangeneyo, ibe negalelo kwimbono ye-brand eyakhayo.

13. Impembelelo yenkcubeko kunye nentlalo ye-brand manzanita

I-Apple yenye yezona mpawu zidumileyo nezixatyisiweyo kwihlabathi liphela, kwaye impembelelo yayo yenkcubeko nentlalo ayinakuphikiswa. I-brand ye-manzanita ikwazile ukudlula imida kunye nezizukulwana, ibe ngumqondiso wokutsha, ukuyila kunye nomgangatho. Impembelelo yayo iye yanda ngaphaya kweemveliso ze-elektroniki, ingena kwiinkalo ezahlukeneyo zoluntu lwangoku.

Ngokubhekiselele kwimpembelelo yenkcubeko, i-Apple iye yaguqula indlela esinxibelelana ngayo kunye nokusetyenziswa komxholo. Ukuvela kwe-iPhone kunye ne-iPad, umzekelo, iguqule indlela esidibana ngayo neteknoloji kunye nomnye. Ezi zixhobo zithathe uxhulumaniso kwinqanaba elitsha, lisivumela ukuba sifikelele kulwazi olukhawulezileyo, ukunxibelelana ngexesha langempela kwaye ukonwabele usetyenziso kunye neenkonzo ezingapheliyo.

• Uphawu lwe-apile luye lwaba nguvulindlela kwidijithali yomculo, ngokusungulwa kwe-iPod kunye ne-iTunes. Le nkqubela phambili iyitshintshe ngonaphakade indlela esimamela ngayo kwaye sithenge umculo, isivumela ukuba siphathe ithala leencwadi lethu epokothweni yethu kwaye sifikelele kwizigidi zeengoma ngokucofa nje okumbalwa.
• Omnye umba ofanelekileyo yimpembelelo yentlalontle eye yafunyanwa yi-Apple ngokuzibophelela ekuzinzeni nasekuthatheni uxanduva lwenkampani. Inkampani iphumeze amanyathelo okunciphisa impembelelo yayo yokusingqongileyo kunye nokuphucula iimeko zokusebenza kwiikhonkco zayo zokubonelela. Ukongezelela, ngeenkqubo ezifana neNkqubo yeMfundo ye-Apple, ibe negalelo kwinguqu yemfundo, ukubonelela ngezixhobo kunye nezixhobo kubafundi kunye nootitshala kwihlabathi jikelele.

Ukuqukumbela, impembelelo yenkcubeko nentlalo ka-Apple inzulu kwaye ihlala njalo. I-brand ye-Manzanita itshintshe indlela esisebenzisana ngayo nobuchwepheshe, iguqule imboni yomculo kunye nokubeka imigangatho emitsha yoxanduva lwenkampani. Impembelelo yakhe ihleli ibonakala kuluntu yangoku kwaye ngumzekelo ocacileyo wamandla ukuba uphawu lunokuba nalo ukubumba okwangoku kunye nekamva lethu.

14. Isiphelo: Ilifa le-brand ye-Manzanita kushishino lwezobuchwepheshe

I-apile brand, ngaphandle kwamathandabuzo, ishiye ilifa elibalulekileyo kwishishini letekhnoloji. Ukutyhubela iminyaka, i-Apple iye yaseka igama layo njengenkokeli kuphuhliso noyilo, kwaye yaguqula indlela esisebenzisana ngayo netekhnoloji.

Enye yezona zinto zibalulekileyo ze-Apple kukugxila kumava omsebenzisi. Ukusuka kwi-iPhone yokuqala ukuya kwiimveliso zamva nje, inkampani ibeke ugxininiso olukhulu kubulula kunye nokusebenziseka. Oku kukhokelele ekwamkelweni kwabathengi ngokubanzi kwiimveliso zayo, kudala isiseko sabasebenzisi abathembekileyo nabanomdla.

Enye inkalo ebalulekileyo yelifa le-Apple yimpembelelo yayo kumashishini omculo. Ukuqaliswa kwe-iPod kunye ne-iTunes kamva kuyitshintshile indlela esidla ngayo umculo. Uphawu lwe-manzanita lukwazile ukuseka ubudlelwane obusondeleyo phakathi kweteknoloji kunye nomculo, ukudala amava angenamthungo kubathandi zomculo kwihlabathi liphela.

Ukuqukumbela, sihlolisise ngokucokisekileyo umbuzo we-quintessential kwihlabathi letekhnoloji: "Yintoni igama lophawu lwe-apula?" Ngeli nqaku, siye sahlalutya ngokweenkcukacha iinkalo ezahlukeneyo ezinxulumene ne-brand kunye nokuchongwa kwayo, sigxininisa ukubaluleka kwegama kumxholo wemarike yehlabathi.

Sifumanise ukuba uhlobo lwe-apile lubizwa ngokuba yi-Apple Inc., inkampani ekhokelayo kwishishini letekhnoloji eliguqule ihlabathi ngokuyila izinto ezintsha kunye neemveliso zalo eziyimpawu.

Kulo lonke uphando lwethu, siye sahlola imvelaphi yegama le-brand, ukuvela kwalo kwiminyaka kunye nendlela eliphembelele ngayo imbono yabathengi. Ngaphaya koko, siye saqaqambisa ukubaluleka kophawu kunye nokuqatshelwa kwalo kwihlabathi liphela, njengoko liye lafana nomgangatho, uyilo kunye nodumo.

Kwicala lobuchwephesha, siye saphonononga isicwangciso sophawu lwe-Apple kunye nendlela eye yakwazi ngayo ukwakha isazisi esiqinileyo malunga nohlobo lwayo, ukuseka unxibelelwano lweemvakalelo nabathengi. Ngokunjalo, siye sahlalutya imiceli mngeni kunye namathuba uphawu olujongene nawo kukhuphiswano olukhulayo kunye nentengiso yehlabathi.

Ngamafutshane, igama lebrendi ye-apile, i-Apple Inc., izibeke njengophawu kushishino lwetekhnoloji, ngenxa yogqaliselo lwayo kwinguqulelo, umgangatho kunye noyilo. Ngegama layo elaziwayo nelahlukileyo, iApple ikwazile ukutsala abathengi kwaye igcine isikhundla sayo njengenkokeli yentengiso. Ngaphandle kwamathandabuzo, uphawu lwe-apula luya kuqhubeka nokushiya uphawu lwayo kwihlabathi leteknoloji kwiminyaka ezayo.