Naver: Lo ngu "Google" waseMzantsi Korea

Eyona njini yokukhangela ibalulekileyo ye-intanethi eMzantsi Korea AyingoGoogle, kodwa UNaver. Ngaphandle kweli lizwe, uyaziwa kakhulu. Nangona kunjalo, akulunganga ngokupheleleyo ukuyichaza kuphela njengenjini yokukhangela. Enyanisweni, esi sixhobo se-intanethi siye savela kwi-ecosystem yedijithali equka iinkonzo zeendaba, iiblogi, iiforamu kunye nokuzonwabisa.

Kweli nqaku siza kuhlalutya Naver, umZantsi Korean "uGoogle", kunye nemodeli yokukhangela ekhethekileyo esekelwe kwintlalontle kunye nokusebenzisana noluntu. Isindululo esahluke ngokupheleleyo kwezinye iinjini zokukhangela zamazwe ngamazwe.

Igxininise ngokupheleleyo kwimarike yaseAsia, i-Naver iye yahlengahlengisa i-algorithm yayo ukubeka phambili umxholo wendawo kunye nomsebenzi owenziwe ngumsebenzisi. Oku kuthetha ukuba Iziphumo zophendlo eSouth Korea zinokwahluka kakhulu kwezo zikuGoogle., ebonisa izithuba zokuqala ezivela kwiiblogi, iiforum kunye nemithombo yethu.

Wazalwa njani uNaver kwaye uye wavela njani?

I-Naver yasungulwa ngo-1999 ngenjongo yokuba yi-injini yokukhangela eyilelwe ngokukodwa Ulwimi lwesiKorea. Kwiminyaka yayo yokuqala, yayikhuphisana neenjini zokukhangela zamazwe ngamazwe ezinje ngeYahoo kunye noGoogle, kodwa kungekudala yagqama ngenxa yayo. ukukwazi ukuhambisa iziphumo ezichanekileyo kwaye ilungelelaniswe neemfuno zasekuhlaleni.

Ngo-2002, kwasungulwa i-Naver Ulwazi kwi, iqonga lombuzo kunye neempendulo iyafana neempendulo zikaYahoo, kodwa ngendlela eyakhiwe ngakumbi esekwe kwintsebenziswano phakathi kwabasebenzisi. Ngale nto, yaba luphawu kwisizukulwana somxholo wentsebenziswano, into eyomeleza ukuma kwayo kwimarike.

Ukutyhubela iminyaka, uNaver uye wandisa iinkonzo zayo, esongeza izixhobo ezinje I-Naver Webtoon kwi-2004, iqonga leecomics zedijithali, kunye Ikhefi yaseNaver, inkqubo yeeforam kunye noluntu. Impembelelo yayo kumacandelo amaninzi edijithali ivumele i-Naver ukuba ibe liziko lomsebenzi we-intanethi eMzantsi Korea.

Izitshixo ezahlula iNaver kuGoogle

Omnye umahluko omkhulu phakathi kweNaver kunye neGoogle indlela apho bonisa iziphumo zophendlo. Ngelixa i-Google ibeka phambili ukubaluleka kwamaphepha ewebhu ngokusebenzisa i-algorithm yayo, i-Naver idibanisa imithombo emininzi kunye neentlobo zomxholo kwiziphumo zayo.

Uphendlo lweNaver alusekelwanga kuphela kumaphepha ewebhu, kodwa endaweni yoko bonisa indibaniselwano yeziphumo ezibandakanya:

• Iiblogi kunye neNaver Café: Izithuba ezenziwe ngabasebenzisi kwiblogi ye-Naver kunye neqonga leqonga.
• Isichazi-magama kunye ne-encyclopedia: I-Naver Dictionary kunye ne-Naver Encyclopedia zibonelela ngeenkcazo ezineenkcukacha kunye neengcaciso zamagama okukhangela.
• Imifanekiso kunye neevidiyo: Isiqulatho esibonakalayo esifanelekileyo esisekwe kukhangelo lomsebenzisi.
• Ulwazi kwiN: Ii-Q&As zoluntu ezinikezela ngezimvo ezisekelwe kumava obomi bokwenyani.

Oku kuthetha ukuba SEO kwiNaver Yahluke kakhulu kuGoogle. Ngelixa uGoogle ebeka phambili ukuphuculwa kobugcisa kunye nomxholo wewebhu, ubukho bukaNaver kumaqonga emveli afana neNaver Blog kunye neNaver Café kubalulekile.

Iinkonzo eziphezulu zeNaver

I-Naver ayikho nje i-injini yokukhangela; iye yahlukana ngeenkonzo zayo zedijithali ukuze ibonelele ngeentlobo ngeentlobo zezixhobo. Ezinye zezona nkonzo zidumileyo zezi:

• Ibhlog yeNaver. Iqonga apho abasebenzisi banokwenza iiblogi zabo kwaye babelane ngomxholo. Sesinye sezona zixhobo zibalulekileyo ze-SEO kwi-Naver, njengoko ezi zithuba zihlala zivela kwiziphumo zokukhangela eziphezulu.
• Ikhefi yaseNaver. Uthungelwano loluntu lwe-intanethi apho abasebenzisi banokudala iiforam zengxoxo kwizihloko ezahlukeneyo. Isetyenziswa ngokubanzi ziinkampani kunye neempawu zokunxibelelana nabaphulaphuli bazo.
• I-Naver Webtoon. Iqonga leekhomikhi zedijithali eliye lafumana ukuthandwa okukhulu eKorea nakwihlabathi liphela. Uninzi lweedrama zanamhlanje ze-K zisekelwe kumabali avela apha.
• Naver Ulwazi kwiN. Inkonzo yombuzo kunye neempendulo apho abasebenzisi banokusombulula imibuzo ngoluntu. Yi umthombo wolwazi othembekileyo ngokusekelwe kumava abasebenzisi Korean ngokwabo.

I-algorithm ye-Naver: i-C-Rank kunye ne-P-Rank

Ukumisela ukufaneleka komxholo kwi-Naver, zimbini ii-algorithms eziphambili zisetyenziswa: I-C-Rank kunye ne-P-Rank. Ngamnye unenjongo eyahlukileyo kwisalathiso kunye nokulinganisa iziphumo zophando.

Inqanaba C (Inqanaba lomdali)

Le algorithm ivavanya i igunya lomyili womxholo ngaphakathi kwamaqonga eNaver. Ukumisela indawo yebhlog okanye iforum kwiziphumo zophendlo, imiba efana nale:

• Ukuthunyelwa rhoqo kunye nomsebenzi wabasebenzisi.
• Intsebenziswano nabaphulaphuli (amagqabantshintshi, amanqaku, izabelo).
• Ukuduma kunye nokufaneleka phakathi koluntu.

I-P-Rank (Isikhundla sePhepha)

Le algorithm yi iyafana kakhulu nekaGoogle kwaye unoxanduva lokuvavanya umgangatho wewebhusayithi ngaphandle kweNaver. Izinto eziphembelela i-P-Rank ziquka:

• Kwiphepha le-SEO loPhuculo.
• Ii-backlinks kunye neereferensi ezivela kwezinye iiwebhusayithi.
• Uyilo lwephepha kunye nokusebenziseka.

Ukuba inkampani okanye ishishini lifuna ukubakho eMzantsi Korea, kubalulekile ukwazi kwaye Lungiselela umxholo wakho weNaver. Ngokungafaniyo neGoogle, iiblogi kunye neeforamu zibalulekile kule njini yokukhangela, ngoko ke izicwangciso zokubeka indawo kufuneka zigxile ekudaleni umxholo othile kumaqonga abo.

Ngaphezu koko, ukusetyenziswa kwe amagama angundoqo ngesiKorea kunye nokuthatha inxaxheba okusebenzayo kuluntu ngezithuba zeblogi kunye neempendulo kwi-Knowledge iN ingenza umahluko omkhulu ekubonakaleni kwebrendi ngaphakathi kwemarike yaseKorea.