Ngubani umdali weSpotify?

ISpotify, inkonzo eyaziwayo yokusasaza umculo kwi-intanethi, iqhube inguqu yokwenyani kushishino lomculo. Nangona kunjalo, bambalwa abalaziyo inani elingemva kweli qonga kwaye bayazibuza ukuba ngubani umenzi weSpotify. Kweli nqaku, siza kuphonononga ngokupheleleyo umsebenzi kunye nempumelelo yengcaphephe emva kwesi sigebenga sedijithali. Ukusuka kwisiqalo esithobekileyo ukuya ekubeni ngusomashishini obalaseleyo wetekhnoloji, siya kufumanisa ukuba ngubani oyena ngqondongqondo emva kwempumelelo enkulu yeSpotify.

Yintoni iSpotify kunye nokufaneleka kwayo kwishishini lomculo langoku?

ISpotify liqonga lokusasaza lomculo wedijithali elivumela abasebenzisi ukuba bafikelele kwiingoma ezininzi ezahlukeneyo, iipodcasts kunye neaudiobooks simahla okanye ngobhaliso lweprimiyamu. Yaphehlelelwa ngo-2008 kwaye ukusukela ngoko yazibeka njengenye yamaqonga omculo aphambili kwi-intanethi kwihlabathi liphela.

Ukufaneleka kweSpotify kushishino lomculo lwanamhlanje akunakuphikiswa. Ngetekhnoloji ephucukileyo kunye ne-algorithms, iSpotify iguqule indlela abantu abafumana ngayo kwaye basebenzise umculo. Ithala layo linezigidi zeengoma ezivela kumagcisa kwihlabathi liphela, livumela abasebenzisi ukuba baphonononge kwaye bonwabele iintlobo ngeentlobo zomculo kunye nezimbo.

Ukongeza, iSpotify inikeze ithuba elikhethekileyo lamagcisa asakhasayo kunye ne-niche ukufikelela kubaphulaphuli ababanzi. Ngokukwazi ukulayisha umculo ngokuthe ngqo kwiqonga, abaculi banethuba lokukhuthaza umsebenzi wabo kunye nokudibanisa nabalandeli emhlabeni jikelele. Oku kwenze idemokhrasi imboni yomculo, ivumela italente ukuba isasazeke ngaphaya kweendlela zokusasaza eziqhelekileyo.

Ngamafutshane, iSpotify iguqule indlela esiwonwabela ngayo umculo. Ikhathalogu yabo ebanzi, edityaniswe ingqwalasela yabo kubuntu kunye nokufunyanwa kwamagcisa amatsha, iyitshintshile indlela esisebenzisana ngayo nomculo. Nokuba simamele iingoma zethu esizithandayo okanye sifumanisa iingoma ezintsha, iSpotify isisixhobo esibalulekileyo kuye nawuphi na umthandi womculo kumzi mveliso wanamhlanje.

Imvelaphi yeSpotify kunye nembali yophuhliso

ISpotify, enye yezona ndawo zidumileyo zokusasaza umculo kwihlabathi liphela, zinemvelaphi eSweden. Yasekwa nguDaniel Ek kunye noMartin Lorentzon ngo-2006 ngenjongo yokuguqula indlela abantu abaphulaphula ngayo umculo. Ukusukela ngoko, iye yakhula ngendlela emangalisayo kwaye yatshintsha indlela esiwusebenzisa ngayo umculo kwi-Intanethi.

Ibali lophuhliso likaSpotify belinomdla. Ekuqaleni, iqonga ligxile ekuboneleleni ngenkonzo yomculo esemthethweni nefikelelekayo kubo bonke abasebenzisi. Ukufezekisa oku, uSpotify kwafuneka ajongane nemingeni eyahlukeneyo, efana nokufumana iimvume eziyimfuneko zokusasaza umculo ngokusemthethweni kunye nothethathethwano lwezivumelwano kunye neelebhile zerekhodi. Nangona kunjalo, ngenxa yombono wayo omtsha kunye nokukwazi kwayo ukuziqhelanisa nemarike, iSpotify ikwazile ukuzimisa njengenkokeli kwishishini layo.

Ngexesha lophuhliso lwayo, iSpotify ikwaphumeze izinto ezahlukeneyo kunye nophuculo lokubonelela ngamava abalaseleyo omsebenzisi. Ezinye zezi ziquka ukuyilwa koluhlu lokudlala olulolwakho, ukukwazi ukufumana amagcisa amatsha kunye neengoma ngokusebenzisa i-algorithms ekrelekrele, kunye ne-interface ecacileyo nekulula ukuyisebenzisa. Ukongeza, iSpotify iqalise usetyenziso lwezixhobo ezahlukeneyo ezinjengeefowuni eziphathwayo, iitafile kunye neeTV ezihlakaniphile, ukwandisa ngakumbi ukufikelela kwayo kunye nokuvumela abasebenzisi ukuba bonwabele umculo abawuthandayo nanini na, naphi na. Ngamafutshane, iSpotify ihlala iguquka ukuze ihlale iphambili kumzi-mveliso wokusasaza umculo, inika abasebenzisi ukufikelela kwizigidi zeengoma ngocofa nje okumbalwa.

Indima ephambili yabasunguli ekudalweni kweSpotify

ISpotify, enye yezona ndawo zidumileyo zokusasaza umculo kwihlabathi, yenziwe liqela labasunguli abaphambili abadlale indima ebalulekileyo kwimpumelelo yayo. Aba basomashishini abanombono baqonda imfuneko yeqonga eliza kuvumela abasebenzisi ukuba bafikelele kwithala leencwadi elikhulu lomculo kwi-intanethi kwaye baphuhlise imodeli yeshishini elitsha ukuze lenze libe yinyani.

Omnye wemiba ephambili yabaseki beSpotify yayilulwazi lwabo olunzulu lweshishini lomculo kunye nokukwazi kwabo ukuseka ubudlelwane obucwangcisiweyo kunye neelebhile zerekhodi kunye namagcisa. Le nethiwekhi yabafowunelwa ibavumele ukuba bafumane iilayisensi kunye namalungelo omculo ngempumelelo, eyayibalulekile ukunika ikhathalogu ebanzi neyahlukeneyo kubasebenzisi beSpotify. Ukongeza, ukuqonda kwabo okunzulu kwishishini kubavumele ukuba bachonge kwaye basebenzise amathuba entengiso, njengokufuduka kwabathengi ukuya kumculo we-intanethi.

Enye imbalasane yaba basunguli yayikukugxila kwabo kubuchwephesha kunye namava omsebenzisi. Benze iqonga elisebenzisekayo nelilula ukulisebenzisa, livumela abasebenzisi ukuba bafumane ngokulula, badlale kwaye babelane ngomculo. Ngaphandle koko, Basoloko bevelisa izinto ezintsha, ukongeza iifitsha ezifana noluhlu lokudlala olulolwakho, iingcebiso ezisekwe kwi-algorithm, kunye nokukwazi ukumamela umculo ngaphandle koqhagamshelo kwi-Intanethi. Ezi mpawu zahlulahlula zincede uSpotify ukuba avele kwimakethi ekhuphisanayo.

Ngamafutshane, abasunguli bakaSpotify badlale indima ephambili ekudaleni nasekuphumeleleni kweli qonga lokusasaza umculo. Ulwazi lwabo olunzulu lweshishini, uthungelwano lwabo lonxibelelwano, ukugxila kwabo kwitekhnoloji kunye namava omsebenzisi, kunye nokukwazi kwabo ukuchonga nokusebenzisa amathuba emarike, yayiyimiba emiselayo. I-Spotify ibe sisigebenga somculo we-intanethi ngenxa yombono kunye nobunkokeli baba somashishini.

Iprofayile emfutshane yomenzi weSpotify

UDaniel Ek, umyili weSpotify, usomashishini waseSweden kunye nosomashishini owaguqula ishishini lomculo ngeqonga lakhe lokusasaza. Wazalwa nge-21 kaFebruwari 1983 eStockholm, eSweden, u-Ek wabonisa ukuthanda kwakhe itekhnoloji kunye nomculo kwasebuntwaneni.

Emva kokufunda ubunjineli kwiYunivesithi yaseRoyal yeTekhnoloji eStockholm, uDaniel Ek wasebenza kwiinkqubo ezininzi zokuqalisa i-tech ngaphambi kokubambisana neSpotify ngo-2006. Umbono wakhe wawulula kodwa unesibindi: ukudala iqonga lomculo we-intanethi elinikezela ukufikelela kwizigidi zeengoma ezisemthethweni kwi-intanethi kwaye simahla yabasebenzisi.

Ngonyamezelo kunye nezakhono zeshishini, u-Ek ukwazile ukwenza isivumelwano esibalulekileyo neelebhile zerekhodi kunye namagcisa, evumela iSpotify ukuba ikhule ngokukhawuleza ekuthandeni kwaye ibe yinkokeli kushishino lokusasaza umculo. Ugxininiso lwayo kumava omsebenzisi kunye nokwenza izinto ezintsha rhoqo kwenze iSpotify yaba yenye yezona ndawo zisetyenziswa kakhulu kumaqonga omculo kwihlabathi liphela.

Ngokuzibophezela kwakhe ekufikeleleni komculo kunye nokukwazi kwakhe ukulungelelanisa utshintsho lwezobuchwepheshe, uDaniel Ek uye washiya uphawu olungapheliyo kumashishini omculo. Umbono wakhe kunye nobunkokeli bakhe bakhokelela ekubeni iSpotify ibe liqonga elinganikezeli kuphela umculo kwizigidi zabantu, kodwa likwabonelela. kumagcisa ithuba lokufikelela kubaphulaphuli behlabathi. Impembelelo kaDaniel Ek kunye noSpotify kwindlela esiwusebenzisa ngayo umculo ayinakuphikiswa kwaye ilifa lakhe liyaqhubeka nokuvela kwihlabathi elikhulayo ledijithali.

Ingqikelelo entsha eyaphefumlela umdali weSpotify

ISpotify namhlanje lelinye lawona maqonga adumileyo nayimpumelelo okusasaza umculo. emhlabeni. Kodwa ngaba ukhe wazibuza ukuba yeyiphi na ingcamango entsha eyaphefumlela umdali wayo? Lo mbuzo usikhokelela ekufumaneni ibali emva kweSpotify kunye nendlela umsunguli wayo, uDaniel Ek, aguqule ngayo indlela esimamela ngayo umculo.

U-Ek ukhuthazwe ngumbono wokufikelela ngoko nangoko kuwo wonke umculo nangaliphi na ixesha, naphi na. Ukulandela lo mbono, waqaphela ukuba abathengi babekulungele ukuhlawula amava omculo angenamthungo kwaye afikeleleke ngokulula. Le yindlela awazalwa ngayo uSpotify, njengeqonga lokusasaza umculo elibonelela ngekhathalogu ebanzi yeengoma ezifumaneka kubasebenzisi.

Kwiintsuku zayo zokuqala, iSpotify yajongana nemingeni emininzi yobugcisa kunye nezomthetho ukwenza umbono wayo ube yinyani. Le nkampani yasebenza nzima ukuze yenze izivumelwano neeleyibhile zokurekhoda nokufumana amalungelo eengoma. Ukongeza, baye baphuhlisa i-algorithms ephucukileyo kunye netekhnoloji yokubonelela ngeengcebiso zomculo zomntu ngamnye ezisekwe kwizinto ezithandwa ngumsebenzisi ngamnye.

Ingqikelelo entsha kaSpotify ilele kubuchule bokubonelela ngomculo ifuneka ngamandla ngokusemthethweni nangaphandle iintengiso ezikruqulayo. Eli qonga lenguquko litshintshe indlela esiwusebenzisa ngayo umculo kwaye lavula imarike entsha kushishino lomculo. Namhlanje, enkosi kuSpotify, izigidi zabantu zingonwabela iingoma ezizithandayo nangaliphi na ixesha, naphi na, ngezixhobo zabo eziphathwayo okanye iikhompyuter, ngokucofa nje okumbalwa. Umculo awuzange ufikeleleke ngakumbi kunokuba ngoku ubulela umbono omtsha kaDaniel Ek kunye neqela lakhe eSpotify!

Indlela eya empumelelweni: Imingeni eyoyiswe ngumyili weSpotify

Imingeni eyoyiswe ngumyili weSpotify

Impumelelo kaSpotify ayifumanekanga ngaphandle kokujongana nemiceli mngeni emininzi endleleni. Ukusuka kwisiqalo esithobekileyo ukuya ekubeni liqonga eliphambili lokusasaza lehlabathi, umyili walo kuye kwafuneka oyise uthotho lwemiqobo ukuze aphumelele impumelelo esiyibonayo namhlanje.

Uphuhliso lwetekhnoloji: Omnye wemingeni ephambili ajongene nayo umdali weSpotify kukuphuhlisa itekhnoloji eya kuvumela ukusasazwa komculo okumgangatho ophezulu. ngokufanelekileyo. Kwakufuneka ucwangciso olucokisekileyo kunye nokusebenzisana ukudala iqonga elinokuphatha izigidi zabasebenzisi kunye nokugcina umgangatho wesandi. Ukusetyenziswa kweealgorithms ezintsonkothileyo kunye nokuphuculwa kwenkqubo rhoqo bekubalulekile ukoyisa lo mngeni.

Izivumelwano ezineeleyibhile zerekhodi: Omnye umceli mngeni omkhulu yayikukuseka izivumelwano neelebhile eziphambili zerekhodi kunye namagcisa ukufumana amalungelo okusasaza kumculo wabo. Ukuqinisekisa ishishini lomculo ukuba lamkele olu hlobo lutsha lokusetyenziswa kwaba yinkqubo enzima kwaye ifuna izakhono zothethathethwano kunye nediplomacy. Ukwakha ubudlelwane obuluqilima nokudala imodeli yeshishini enomtsalane bekubalulekile ekoyiseni lo mqobo.

Indima yetekhnoloji kwiqonga leSpotify

ilele kubuchule bayo bokubonelela abasebenzisi ngamava omculo omntu kunye nomgangatho ophezulu. Itekhnoloji isisiseko kuwo wonke umba weqonga, ukususela ekudalweni kwe isiseko sedatha ukusuka kumculo ukuya kukuhanjiswa komxholo kuzo zonke izixhobo ezininzi.

Okokuqala, iSpotify isebenzisa ukusetyenzwa komqondiso kunye neealgorithms zokufunda koomatshini ukucwangcisa nokuhlela ikhathalogu yomculo ebanzi. Ezi algorithms zihlalutya iimpawu ezinje ngesingqisho, ithoni kunye nokuthandwa kweengoma ukuze kucebise abasebenzisi umculo ohambelana nezinto abazithandayo kunye nezinto abazithandayo.

Ngapha koko, itekhnoloji yothumelo ngexesha langempela ivumela abasebenzisi ukuba badlale umculo ngoko nangoko ngaphandle kokulinda ukuba ukhuphele ngokupheleleyo. I-Spotify isebenzisa ukusasazwa okuguquguqukayo kunye nee-algorithms zokucinezela ukuhambisa owona mgangatho ubalaseleyo weaudio usekwe kwisantya soqhagamshelo lwe-Intanethi yomsebenzisi.

Okokugqibela, itekhnoloji nayo idlala indima ebalulekileyo kujongano lomsebenzisi weqonga. ISpotify isebenzisa uyilo olucacileyo nolusebenziseka lula, oluneempawu eziphawuleka njengokukwazi ukwenza uludwe lokudlalwayo, ukulandela amagcisa kunye nabahlobo, kwaye uphonononge ukukhutshwa okutsha kunye nomculo ofunyenweyo. Itekhnoloji esisiseko iqinisekisa ukuba iqonga liyakhawuleza kwaye lisebenza kakuhle, libonelela ngamava angenamthungo kwizigidi zabasebenzisi beSpotify kwihlabathi liphela.
ilele kumandla ayo okubonelela abasebenzisi ngamava omculo alungiselelwe umntu kunye nomgangatho ophezulu. Itekhnoloji ibalulekile kuzo zonke iinkalo zeqonga, ukusuka ekudaleni isiseko sedatha yomculo ukuhambisa umxholo kuzo zonke izixhobo ezininzi.

Okokuqala, I-Spotify isebenzisa inkqubo yesignali kunye ne-algorithms yokufunda koomatshini ukulungelelanisa kunye nokuhlelwa kwekhathalogu yakho yomculo ebanzi. Ezi algorithms zihlalutya iimpawu ezinje ngesingqisho, ithoni kunye nokuthandwa kweengoma ukuze kucebise abasebenzisi umculo ohambelana nezinto abazithandayo kunye nezinto abazithandayo.

Ngaphezu koko, itekhnoloji yothumelo kwi Ixesha elilungile ivumela abasebenzisi ukuba badlale umculo ngoko nangoko ngaphandle kokulinda ukuba ukhuphele ngokupheleleyo. I-Spotify isebenzisa ukusasazwa okuguquguqukayo kunye nee-algorithms zokucinezela ukuhambisa owona mgangatho ubalaseleyo weaudio usekwe kwisantya soqhagamshelo lwe-Intanethi yomsebenzisi.

Ekugqibeleni, iteknoloji nayo idlala indima ebalulekileyo Indawo yomsebenzisi yeqonga. ISpotify isebenzisa uyilo olucacileyo nolusebenziseka lula, oluneempawu eziphawuleka njengokukwazi ukwenza uludwe lokudlalwayo, ukulandela amagcisa kunye nabahlobo, kwaye uphonononge ukukhutshwa okutsha kunye nomculo ofunyenweyo. Itekhnoloji esisiseko iqinisekisa ukuba iqonga liyakhawuleza kwaye lisebenza kakuhle, libonelela ngamava angenamthungo kwizigidi zabasebenzisi beSpotify kwihlabathi liphela.

Umbono womdali weSpotify wekamva lokusasaza umculo

Umyili weSpotify uDaniel Ek wabelane ngombono wakhe wekamva lokusasazwa komculo, kunye nendlela eli shishini liza kuqhubeka liguquka ukuze liziqhelanise neemfuno kunye nezinto ezikhethwa ngabasebenzisi. U-Ek ubalaselisa ukuba eyona njongo iphambili kukuvumela umculo ufikeleleke ngendlela efikelelekayo nelula kumntu wonke, nanini na, naphi na, kungakhathaliseki iqonga okanye isixhobo esisetyenzisiweyo.

Ukufezekisa oku, u-Ek ugxininisa ukubaluleka kokutyala imali kwitekhnoloji kunye nokuphucula rhoqo amava omsebenzisi. I-Spotify iya kuqhubeka nokuvelisa izinto ezintsha kwiindawo ezinjengomntu, isincomo somxholo kunye nomgangatho wesandi ukuqinisekisa ukuba wonke umsebenzisi ufumana umculo awuthandayo kwaye uwumamele kumgangatho ongcono kakhulu. Ukongezelela, iimpawu ezisebenzisanayo kunye nezentlalo ziya kuqhubeka ziphuhliswa ukuphucula uxhulumaniso phakathi kwamagcisa kunye nabalandeli babo.

Ngokuphathelele imingeni yexesha elizayo, u-Ek ukhankanya imfuneko yokuqhubeka nokusebenza ngokubambisana namagcisa kunye noshishino lomculo ukuqinisekisa imbuyekezo enobulungisa nezinzileyo. USpotify uzibophelele ekuboneleleni ngezixhobo ezicacileyo kunye nedatha evumela amagcisa ukuba aqonde ngcono abaphulaphuli kwaye enze imali ngokufanelekileyo ngomculo wabo. Iza kuphinda ifune ukwandisa ukufikelela kweqonga kwimimandla emitsha kwaye ikhuthaze iyantlukwano kunye nokubandakanywa kushishino lomculo.

Ilifa lomyili weSpotify kushishino lomculo

ISpotify, elona qonga lidumileyo lokusasaza umculo kwihlabathi, liguqule ishishini lomculo ngenxa yelifa elishiywe ngumdali walo. UDaniel Ek, umbonisi ongemva kolu tshintsho, uguqule indlela esimamela kunye nesiwusebenzisa ngayo umculo. Ukudalwa kwayo kuvumele izigidi zabantu ukuba zifikelele kwikhathalogu engenamkhawulo yeengoma ngokulula nangokufanelekileyo.

Enye yeempumelelo ezinkulu zikaDaniel Ek kushishino lomculo kukwenza imodeli yoshishino ezinzileyo yamagcisa kunye neelebhile zokurekhoda. Ngokusebenzisa ilayisensi kunye nezivumelwano zasebukhosini, iSpotify yenze ukuba iimvumi zifikelele kubaphulaphuli abaninzi kwaye zenze imali. Ukongeza, eli qonga likhuthaze ukukhuthazwa kwetalente entsha kwaye linike ukubonakala kwamagcisa azimeleyo ebekuya kuba nzima ukwaziwa.

Enye imbalasane yelifa lika-Ek kushishino lomculo kukukhuthaza kwakhe ukusasaza umculo njengekamva lokusetyenziswa komculo. USpotify ubonise ukuba ubuqhetseba bunokuliwa ngokunikezela ngenkonzo efikelelekayo nesemgangathweni. Ngeqonga layo, abasebenzisi banokonwabela umculo ngokusemthethweni, ukuxhasa amagcisa kunye negalelo kushishino. Le ndlela iye yakhuthaza amanye amaqonga efanayo kwaye uye wacela umngeni kwimodeli yemveli yokuthengiswa komculo kwiifomathi ezibonakalayo.

Ngamafutshane, ilifa likaDaniel Ek kumashishini omculo alinakuphikiswa. ISpotify iguqule indlela esiwonwabela ngayo umculo kwaye yanika amathuba kumagcisa kwihlabathi liphela. Umbono wakhe kunye nokuzimisela kuye kwakhokelela kwinguqu enkulu kwindlela esidla ngayo kwaye siwuxabisile umculo. Impembelelo yelifa lakhe inabela ngaphaya kweSpotify, kwaye ushiye uphawu olungacimekiyo kushishino lomculo. [ISIPHELO

Impembelelo yeSpotify kwindawo yomculo yangoku

Iqonga lokusasaza umculo iSpotify libe nempembelelo ebalulekileyo kumhlaba wangoku womculo. Ukusukela oko yasungulwa ngo-2008, iye yaguqula indlela abantu abafumana ngayo kwaye basebenzise umculo. Ngethala leencwadi elibanzi, i-algorithm eyenzelwe umntu kunye noluhlu lokudlalwayo olulungiselelweyo, iSpotify ikwazile ukwenza indawo ekhethekileyo kubathandi yomculo.

Enye yeendlela uSpotify abe nefuthe ngayo kumhlaba womculo kukusebenzisa ialgorithm yesiko. Le algorithm isebenzisa idatha enjengokuthanda komsebenzisi ngamnye kunye notyekelo lokumamela ukucebisa umculo ohambelana nezinto abazithandayo. Oku kuvumele amagcisa angaziwayo ukuba afunyanwe ngabaphulaphuli ababanzi, njengoko iSpotify ikhuthaza umculo wabo ngeengcebiso zayo.

Ukongeza, iSpotify idlale indima ebalulekileyo ekukhuthazeni ukunyuka kwezona ntlobo zomculo zidumileyo. okwangoku, njengepop kunye nehip-hop. Ngoluhlu lwayo lokudlalwayo oludumileyo, olunje nge "Today's Top Hits" kunye "neRapCaviar," iSpotify incede ukuqhuba ukubonakala kunye nempumelelo yamagcisa kunye neengoma kwezi ntlobo. Oku kukhokelele kutshintsho kushishino lomculo, apho amagcisa afuna ukuziqhelanisa nezi ndlela ukuze abe nethuba elikhulu lokuphumelela kumaqonga okusasaza.

Ngamafutshane, ibe yinto engaqhelekanga. I-algorithm yesiko layo kunye noluhlu lokudlalwayo olugcinwe luvumele ukufikeleleka okukhulu kwizimbo ezahlukeneyo zomculo kwaye lunike ukubonakala kwamagcisa angaziwayo. Ukongeza, iSpotify ibe ngumqhubi omkhulu wempumelelo yeentlobo zomculo ezidumileyo namhlanje. Ngaphandle kwamathandabuzo, eli qonga lishiye uphawu olungenakuphikiswa kwindlela esifumana ngayo kwaye sisebenzisa umculo namhlanje.

Isicwangciso sokukhula sikaSpotify phantsi kobunkokeli bomdali wayo

I-Spotify, iqonga lokusasaza lomculo elihamba phambili kwintengiso, liye lafumana ukukhula okumangalisayo phantsi kobunkokeli bomyili wayo. Isicwangciso esiphunyezwe ngu-Spotify siye saba ngundoqo ekufezekiseni indawo yayo yangoku, kwaye iquka izenzo ezininzi zobuchule.

Okokuqala, iSpotify ityale imali kakhulu kubuchule bokwenza izinto ezintsha ukuphucula amava omsebenzisi. Baye bazisa ii-algorithms ezintsonkothileyo ukucebisa umculo ngokokuthanda komntu ngamnye kunye nezinto azikhethayo, nto leyo ekhokelele kugcino olukhulu lwabasebenzisi. Ukongeza, baye baphuhlisa i-interface enembile kwaye kulula ukuyisebenzisa, evumela abasebenzisi ukuba bahambe kwaye bafumane umculo ngendlela elula kunye ne-intuitive.

Esinye isicwangciso esibalulekileyo seSpotify ibe kukuseka ubudlelwane obucwangcisiweyo kunye namagcisa kunye neelebhile. Ngokusebenzisa icwecwe elikhethekileyo kunye nezivumelwano zokukhupha iingoma, bakwazile ukutsala inani elikhulu labasebenzisi abafuna ukufikelela kwangoko kukukhutshwa okutsha. Oku kuvelise ukonyuka okubalulekileyo kwisiseko sabasebenzisi beSpotify, kunye nokonyuka kokuzibandakanya kunye nexesha lokusetyenziswa.

Impembelelo yezoqoqosho nentlalontle yomdali weSpotify

Umyili weSpotify uDaniel Ek ubenempembelelo enkulu kwezoqoqosho nakwintlalontle ukusukela oko kwasungulwa iqonga ngo-2008. Le nkampani yosasazo lomculo iye yatshintsha indlela abantu abafikelela ngayo kwaye bawusebenzisa umculo, okubangele utshintsho olubalulekileyo kushishino lomculo nakubomi bezigidi zabasebenzisi ngeenxa zonke. Umhlaba.

Ngokwezoqoqosho, iSpotify ivelise imisebenzi emikhulu, ngokuthe ngqo nangokungathanga ngqo. Inkampani iqeshe amawaka abasebenzi kwihlabathi liphela kwaye idale amathuba amagcisa, iilebhile zokurekhoda, abavelisi kunye nabanye abadlali kushishino lomculo. Ukongeza, iSpotify ikhuthaze ukukhula koqoqosho lwedijithali ngokuqhuba imfuno yeenkonzo zokusasaza umculo kunye nokukhuthaza ukwenziwa kwezinto ezintsha kwicandelo.

Ngokwembono yentlalo, iSpotify yenze ukuba kube lula ukufikelela kumculo ngokulula nangokufikelelekayo kwizigidi zabantu. Abasebenzisi banokonwabela ikhathalogu ebanzi yomculo nangaliphi na ixesha, naphi na, ngokusebenzisa izixhobo ezahlukeneyo. Oku kufikelele kwidemokhrasi kumculo kwaye kwavumela amagcisa ukuba afikelele kubaphulaphuli behlabathi ngaphandle kwemida yesiqhelo yezikhululo zikanomathotholo kunye neevenkile ezibonakalayo. Ukongeza, iSpotify ikhuthaze unxibelelwano kunye noluntu ngokuvumela abasebenzisi ukuba babelane ngoluhlu lokudlalwayo, balandele amagcisa abawathandayo, kwaye bafumanise umculo omtsha ngeempawu zengcebiso.

Ngamafutshane, umyili weSpotify ube nefuthe elibalulekileyo kwezoqoqosho nentlalontle ngokuguqula indlela esifikelela ngayo kunye nokusebenzisa umculo. Ukusuka ekudaleni imisebenzi kunye nokukhulisa uqoqosho lwedijithali ukufikelela kumculo jikelele kunye nokuququzelela unxibelelwano lwentlalo, iSpotify yenze uphawu lwayo. kuluntu umsinga.

Umyili weSpotify uye waba sisalathiso koosomashishini kwishishini lomculo

Izifundo ezifunyenwe kumyili weSpotify kwindlela yakhe eya empumelelweni

Umyili weSpotify, uDaniel Ek, uhambe indlela ende eya empumelelweni kwaye kuwo wonke umsebenzi wakhe uye wafunda izifundo ezibalulekileyo ezinokukhuthaza nawuphi na usomashishini. Apha siza kuqaqambisa ezinye zezifundo eziphambili uEk abelane ngazo:

– Ukuzingisa nokuzimisela: Ukufumana impumelelo, kubalulekile ukuhlala ugxile kumbono wakho kwaye unganikezeli xa ujongene nemiqobo okanye ukusilela. U-Ek wayekholelwa kakhulu kumbono wakhe wokutshintsha indlela abantu abaphulaphula ngayo umculo kwaye akazange avumele ukwaliwa kokuqala kumtyhafise. Oku kuzimisela kwamkhokelela ekubeni enze iqonga lokusasaza umculo elisetyenziswa ngoku zizigidi zabantu kwihlabathi liphela.

– Beka umbono kwisenzo: Kungakhathaliseki ukuba ingcamango yakho inentsha okanye ikrelekrele kangakanani na, ukuba awuyisebenzisi, ayizukuphumelela. U-Ek wayenombono wokwenza iqonga lokusasaza umculo, kodwa yayisisenzo sakhe sokuguqula loo mbono ibe yinyani eyenza iSpotify ibe yile nto iyiyo namhlanje. Isifundo apha kukuba ukubulawa kubaluleke kakhulu, ukuba akubalulekanga ngakumbi, kunombono ngokwawo.

– Phulaphula kubasebenzisi: I-Ek inika uninzi lwempumelelo yeSpotify ekugxileni kwayo kubasebenzisi. Wamamela ngononophelo ingxelo yomsebenzisi kunye neemfuno, kwaye wasebenzisa loo ngxelo ukuphucula rhoqo iqonga. Esi sifundo sibalulekile kuye nawuphi na usomashishini, kuba ngokuqonda kunye nokujongana neemfuno zabathengi, unokwakha imveliso okanye inkonzo eyimpumelelo nehlala ivela.

Ekugqibeleni, iSpotify, iqonga lomculo elidumileyo, lenziwe nguDaniel Ek kunye noMartin Lorentzon ngo-2006. Aba basomashishini baseSweden babenombono wokuguqula indlela esidla ngayo umculo, kwaye ikwazile ukwakha inkonzo yedijithali namhlanje Inezigidi zabasebenzisi. kumhlaba jikelele.

U-Ek, ngamava akhe abanzi kwihlabathi letekhnoloji kunye neshishini ledijithali, waba yi-CEO yeSpotify kunye nenkokeli engathandabuzekiyo yenkampani. Enkosi kubunkokeli bayo kunye nombono wesicwangciso, iSpotify ikwazile ukuzibeka njengeyona ndawo isetyenziswayo neyaziwayo amaqonga omculo kwihlabathi liphela.

Kwelinye icala, uLorentzon, naye onerekhodi eliqinileyo kwishishini kunye nethekhnoloji, udlale indima ebalulekileyo kuphuhliso kunye nokukhula kwenkampani. Igalelo lakhe njengomseki we-Spotify lalibalulekile ekusekeni iziseko zobuchwepheshe kunye nezorhwebo ezivumela impumelelo kunye nokwanda kwenkampani.

Ukusebenza kunye kuka-Ek no-Lorentzon kungqineke kusebenza ngokugqithisileyo, okukhokelela ekubeni iSpotify ibe yenye yezona nkampani zinempembelelo kushishino lomculo. Ugxininiso lwayo ekudaleni i-algorithms yengcebiso eyenzelwe umntu kunye nokutsha kwayo rhoqo kwetekhnoloji kuye kwaba ngundoqo ekugcineni iSpotify njengenkokeli yentengiso.

Ngamafutshane, uDaniel Ek kunye noMartin Lorentzon ziingqondo ezinetalente emva kokudalwa kweSpotify. Umbono wakhe wezorhwebo, ukuthanda kwakhe umculo, kunye nokuzinikela kwakhe ekugqweseni kwezobuchwepheshe kwenze izigidi zabantu ukuba zonwabele owona mculo ubalaseleyo wokusasaza umculo. Enkosi kubunkokeli bayo kunye nokukhangela rhoqo izinto ezintsha, iSpotify iyaqhubeka nokuba yireferensi kwishishini kunye neqonga elibalulekileyo labathandi bomculo kwihlabathi liphela.