Ukunyuka kwexabiso elitsha leSpotify: indlela utshintsho olunokuthi luyichaphazele ngayo iSpain

Ezi ndaba zisiphinde zasimangalisa: ISpotify igqibe ekubeni iphinde inyuse ixabiso leenkonzo zayo. Ubhaliso lwePremium Kumazwe aliqela, oku kuvule kwakhona ingxoxo malunga nokuba amaxabiso okusasaza umculo angafikelela phi. Okwangoku, impembelelo ethe ngqo ivakala kakhulu ngabasebenzisi be I-United States kunye neendawo ezithile zaseMpuma YurophuKodwa eSpain, uninzi sele lujonge amatyala alo alandelayo ngononophelo, lusoyika olunye utshintsho.

Olu tshintsho lutsha luyeza kwiinyanga ezimbalwa nje emva kokwanda kokugqibela kwehlabathinto leyo sele iphawulekile eYurophu, eLatin America, nakwezinye iindawo. Nangona inkampani ngoku igxininisa ukuba olu tshintsho luchaphazela kuphela ezinye iimarike, indlela yeminyaka yakutshanje iyenza icace into yokuba Oko kuqala eMelika kudla ngokufikelela kwihlabathi liphelakuquka neSpain.

Ingakanani imali eyonyuswa yiSpotify kwaye amaxabiso amatsha aza kusebenza kuliphi ilizwe?

I-Spotify iqinisekisile i- ukunyuka kwamaxabiso ngokubanzi kwizicwangciso zabo zePremium ngenxa I-United States, i-Estonia kunye neLatviaOlu asilohlengahlengiso lwexesha elinye kwindlela enye yokuhlawula, kodwa luphononongo olupheleleyo lwentlawulo yonke, ukusuka kwizicwangciso zomntu ngamnye ukuya kwizicwangciso zosapho. Isicwangciso se-duo kunye neyo eyenzelwe abafundi.

Ngokwamanani, iqonga lesandi laseSweden likhethe ukunyuka okuphakathi kwe-$1 kunye ne-$2 ngenyanga kuxhomekeke kuhlobo lwesicwangciso obhalisele kuso. Kungabonakala ngathi lutshintsho oluphakathi ukuba ujonga ityala elinye kuphela, kodwa xa ukongeza ekunyukeni kweminyaka yakutshanje, iindleko zonyaka ziqala ukuba phezulu kakhulu kubasebenzisi abathembekileyo.

Ezi zezona Amaxabiso amatsha asemthethweni eSpotify Premium eMelika emva kohlaziyo lwamva nje:

• Isicwangciso somntu ngamnye: isuka kwi-$11,99 ukuya kwi-$12,99 ngenyanga.
• Isicwangciso sabafundi: ukunyuka ukusuka kwi-$5,99 ukuya kwi-$6,99 ngenyanga.
• Isicwangciso seDuo: inyuka ukusuka kwi-$16,99 ukuya kwi-$18,99 ngenyanga.
• Isicwangciso soSapho: ukunyuka ukusuka kwi-$19,99 ukuya kwi-$21,99 ngenyanga.

En I-Estonia neLatviaLe nkampani ikwaqinisekisile ukunyuka, nangona Ayikazichazi zonke iinkcukacha ngemali yasekuhlaleni.Oko akucacisileyo kukuba, njengaseMelika, Ukunyuka kwamaxabiso kuchaphazela zonke iindlela zokubhalisa zePremium., ngaphandle kokukhetha.

Imbali yokwanda okukhomba eSpain nakwezinye iindawo zaseYurophu

Nangona ixabiso lingatshintshi ngoko nangoko eSpain, Amava eminyaka yakutshanje abonisa ukuba ezi rhafu ekugqibeleni ziya kuba nemiphumo eYurophu.ISpotify ngokwayo ibihlanganisa icebo elicacileyo: kuqala ihlaziya amaxabiso kwimarike yayo ephambili, i-United States, ize emva koko isasaze olo tshintsho kwamanye amazwe kancinci kancinci.

Akunyanzelekanga ukuba uye kude ukuze ufumane imizekelo. Ukunyuka kwamaxabiso enkonzo kwangaphambili eSpain kwandulelwe luhlengahlengiso oluphantse lufane eMntla Melika.Okokuqala, ngabathengi baseMelika ababona izicwangciso zabo ngabanye zibiza kakhulu, kwaye emva kweenyanga, ukunyuka kwaphindaphindwa kwii-euro, phantse ngokulinganayo ngqo.

Okwangoku, isicwangciso sePremium Individual eSpain sixabisa Ii-euro eziyi-11,99 ngenyangaUkuba inkampani iyaqhubeka nesicwangciso sayo sangoku, kusenokwenzeka ukuba ixabiso liza kuhlala lilingana [noluhlu lwamaxabiso olungekhoyo] kungekudala. Ii-euro eziyi-12,99 ngenyangaOku kufana nexabiso laseMelika le-$12,99. Kubasebenzisi baseSpain, oku kuthetha i-euro eyongezelelweyo inyanga nenyanga kwisicwangciso esifanayo.

Kwimeko yezicwangciso zeDuo kunye neFamily, kulula ukuyicinga into efanayo: Ii-euro ezingama-18,99 kunye nee-euro ezingama-21,99ngokulandelelana, kuhambelana kakhulu namanani asele ebhengeziwe kulo lonke iAtlantiki. Nangona kungekho mhla usemthethweni okwangoku, Abahlalutyi bakhomba kwikamva leenyanga ezimbalwa, mhlawumbi malunga nesiqingatha sonyaka.ukuze ukunyuka kwamaxabiso kufikelele nakwiimarike ezininzi zaseYurophu.

Le meko ixhalabisa kakhulu kuba ISpain sele ibone iSpotify ibiza kakhulu ngo-2025Emva kolunye ujikelezo lohlengahlengiso lwehlabathi, ukwanda okungakumbi kwixesha elifutshane kangaka kuya kuthumela umyalezo ocacileyo wokuba le nkonzo ingena kwinqanaba elinzima ngakumbi kumgaqo-nkqubo wayo wamaxabiso.

Izizathu zeSpotify: ingeniso engaphezulu, iimpawu ezingaphezulu, kunye noxinzelelo lwemarike

Kwingxelo yayo, inkampani igxininisa ukuba "Uhlaziyo lwamaxabiso ngamanye amaxesha" lujolise ekuboniseni ixabiso elinikezelwa yinkonzoNgamanye amazwi, iSpotify ithi imali eyihlawulisayo kufuneka ihambelane noko ikwenzayo: ikhathalogu, iimpawu, umgangatho wesandi, kunye umxholo owongezelelweyo ofana neepodcasts.

Phakathi kweengxoxo eziphindaphindwayo kwiintengiso ezahlukeneyo, ezi zilandelayo zivelele: imfuneko yokugcina nokuphucula amava omsebenzisi, njengo Yandisa inkxaso kubaculi kunye nabadali ezizalisa iqonga ngomxholo. Le ngxoxo idibana nemfuno ende evela kushishino lomculo, oluye lwakhuthaza iminyaka emininzi ukuba kubekho ukusasazwa okukhulu kwengeniso evela kumabonwakude.

Ngaphezu koko, ukunyuka kuza emva kokufika iimpawu ezintsha zobugcisa, ezinje umculo ocacileyo okanye ongenalahleko yabasebenzisi bePremiumOlu phawu, obelulolunye lwezithembiso ezinkulu zeqonga kude kube kutshanje, ngoku luza kudityaniswa neziseko zobuchwepheshe, kunye nophuhliso lwezixhobo ezisekelwe kwi-algorithm kunye nezixhobo eziqhutywa ziingcebiso. Oku kumela iindleko ezizanywa yinkampani nge-ARPU ephezulu (ingeniso ephakathi ngomsebenzisi ngamnye)..

Kananjalo imeko yezoqoqosho ngokubanzi ayinakutyeshelwa: ukunyuka kwamaxabiso, ukunyuka kweendleko zelayisenisi yomculo, kunye nokhuphiswano olukhulayo kwimarike yokusasaza umculoI-Spotify ikhuphisana neembangi ezithe ngqo ezifana Umculo we-Apple, Umculo we-YouTube, Umculo we-Amazon okanye i-TidalUninzi lwaba banikezeli beenkonzo nabo baye bahlengahlengisa amaxabiso abo kwiminyaka yakutshanje. Kule meko, inkampani yaseSweden ibonakala ngathi icinga ukuba abasebenzisi bayo bazimisele ukuhlawula ngaphezulu kancinci lo gama nje inkonzo isabonakala inomtsalane.

Ngaxeshanye, Iimarike zemali zisabela kakuhle kukunyuka okutshaEmva kokubhengeza utshintsho lwamaxabiso, izabelo zeSpotify zinyuke malunga ne-3% kurhwebo lwangaphambi kokuba kuthengiswe, uphawu lokuba abatyali-mali babona la manyathelo njengenyathelo elongezelelweyo lokudibanisa inzuzo yemodeli yobhaliso.

Zonke izicwangciso ezichaphazelekayo: abafundi abasindiswanga

Enye yezona zinto zintsha zibalaseleyo zale nkqubo yohlengahlengiso kukuba Akukho sicwangciso sePremium esikhululekileyo ekunyusweni kwexabisoNgaphambili, inkampani yayikhethe ukuchaphazela iintlobo ezithile zeeakhawunti kuphela, ishiya, umzekelo, iiakhawunti zabafundi zingachukunyiswanga. Nangona kunjalo, ngeli xesha, Ukwanda kukwafikelela nakwicandelo elikhuselweyo ngokwethiyori..

E-United States, isicwangciso sabafundi siqala kwi-5,99 ukuya kwi- $6,99 ngenyangaOlu lutshintsho olungaqhelekanga kwishishini letekhnoloji, elihlala lizama ukugcina amaxabiso esezantsi kwaba basebenzisi. Nangona kunjalo, inyani yile yokuba Umahluko wexabiso kwisicwangciso somntu ngamnye uhlala umncinci kakhulumhlawumbi ukuqhubeka nokuyibona njengokhetho olunomtsalane kubantu abaselula.

Isicwangciso seDuo, esenzelwe abantu ababini abahlala phantsi kophahla olunye, sifikelela kwinqanaba $18,99 ngenyangangelixa isicwangciso soSapho, esivumela ukuya kuthi ga kwiiakhawunti ezintandathu zePremium, sifikelela $21,99 ngenyangaEzi phakheji ezabelwana ngazo zibe ngundoqo ekukhuleni kweSpotify kwiminyaka yakutshanje, zibonelela ngendlela engabizi kakhulu kumalungu amaninzi osapho olunye ukufikelela kwiqonga.

Okokugqibela, isicwangciso somntu ngamnye seso sibeka isalathiso kwezinye iimarike. Ukunyuka kwayo ukusuka kwi-$11,99 ukuya kwi-$12,99 kube luphawu abasebenzisi abaninzi baseYurophu abaxhomekeke kulo ukwenza uqikelelo lwabo. Ukuba le ndlela iqhelekileyo iyaqhubeka, Ixabiso elilinganayo le-euro lingalandela ukuguqulwa kwe-1: 1, ngaphandle kohlengahlengiso oluninzi kakhulu lwamandla okuthenga asekuhlaleni.

Ukuze ndibike utshintsho, ISpotify iqalile ukuthumela ii-imeyile kubabhalisi abakumazwe achaphazelekayoLo myalezo uchaza ukuba ukunyuka kwamaxabiso kuza kusetyenziswa kumjikelo wakho olandelayo wokuhlawula oqala ngoFebruwari. Uphinda uthi olu hlengahlengiso luyimfuneko ukuze kuqhubeke ukubonelela "ngamava angcono kangangoko" kwaye "kuncede abaculi," ngaphandle kokungena kwiinkcukacha ezingaphezulu.

ISpotify ithelekiswa njani nezinye iiplatifomu zokusasaza umculo?

Ngolu mjikelo mtsha wokunyuka kwamaxabiso, ISpotify isondela kwaye idlula nexabiso labanye abakhuphisana nayo abaphambili kwimarike yokusasaza umculo. Umzekelo, eMelika, amaqonga afana ne I-Apple Music okanye iTidal Bebenikela ngamaxabiso e-$10,99 kwizicwangciso zabo zomntu ngamnye kunye nomculo osemgangathweni ophakamileyo oqukiweyo kangangexesha elithile.

Ngokubeka isicwangciso sakho somntu ngamnye $12,99ISpotify isengozini yokuba enye yezona ndlela zibiza kakhulu kweli candelo Ukuba ujonga kuphela umrhumo wenyanga. Nangona kunjalo, inkampani iqinisekile ukuba ixabiso elongezelelweyo lee-playlists zayo ezenzelwe wena, ikhathalogu yeepodcast, kunye neempawu ezintsha zeaudio ziya kugcina abasebenzisi ngaphakathi kwenkqubo eluhlaza nangona kukho umahluko wamaxabiso.

Le nkampani ikwakhuphisana ngokungathanga ngqo ne iipakeji ze-combo ezidibanisa ividiyo nomculo. Iinkonzo ezifana I-YouTube PremiumEzi nkonzo, eziquka iYouTube Music, zixabisa malunga ne-€13,99 ngenyanga kwezinye iimarike, zibonelela kungekuphela nje ngomculo ongenazintengiso kodwa namava angaphazanyiswayo kwiqonga levidiyo ngokwalo. Kule meko, Umsebenzisi ugqibela ngokuthelekisa kungekuphela nje amaxabiso, kodwa kunye neseti yeenkonzo azifumanayo ngentlawulo efanayo..

Nangona olu khuphiswano luqhubeka, izifundo ezahlukeneyo zibonisa ukuba Ababhalisi beSpotify baphakathi kwabona bantu banokuthi bangayirhoxisi iakhawunti yabo xa kuthelekiswa nabasebenzisi bezinye iinkonzo zokusasaza, nokuba zezomculo okanye zevidiyo. Iminyaka yokusebenza ekudaleni uluhlu lokudlala, ukugcina ii-albhamu, kunye nokuseta iingcebiso ezenzelwe wena ivelisa "Ixabiso eliphezulu lokutshintsha"Ukushiya iqonga kuthetha, ngandlela ithile, ukuqala ekuqaleni kwenye indawo.

Ngaxeshanye, Imarike yokusasaza ngokubanzi ijongene nomjikelo wokunyuka kwamaxabiso.INetflix, iDisney+ kunye namanye amaqonga evidiyo nawo aye anyusa amanani awo, kwaye nangona uluntu lubhikisha kwiinethiwekhi zoluntu nakwiiforam, inyani kukuba inxalenye ebalulekileyo yabasebenzisi igqibela ngokwamkela iimeko ezintsha ukuba baziva besafumana ixabiso elaneleyo njengembuyekezo.

KwiSpotify, icebo licacile: yonyusa ingeniso ngomrhumeli ngamnye ngaphandle kokubangela ukurhoxiswa kweenkonzo okuya konakalisa ukukhula kwayo. Okwangoku, iintshukumo zemarike yesitokhwe kunye nedatha yokuthembeka zibonakala zixhasa eli cebo, nangona kusafuneka kubonwe indlela abasebenzisi baseYurophu abaya kusabela ngayo ukuba kwenzeka olunye ujikelezo lokunyuka kwamaxabiso kwixesha elifutshane kangaka.

Ngale ntshukumo intsha yamaxabiso, I-Spotify idibanisa umkhwa wokunyusa kancinci kancinci ixabiso lenkonzo yayo yePremium. Ngelixa igxininisa umyalezo wokuba yenza njalo ukuphucula amava omsebenzisi, ukugcina inzuzo, kunye nokuxhasa abadali. Okwangoku, impembelelo ngqo igxile eMelika, e-Estonia, naseLatvia, kodwa, xa kujongwa okwenzekileyo ekunyukeni kwamaxabiso kwangaphambili, kusenokwenzeka ukuba ISpain kunye neYurophu iphela ziya kubona iirhafu zazo ziphinda zihlolwe kwakhona kwiinyanga ezizayoAbo baxhomekeke kwiqonga imihla ngemihla ukumamela umculo, iipodcasts, okanye uluhlu lwadlalwayo olulungiselelwe wena kuya kufuneka baqwalasele ukuba loo euro eyongezelelweyo ngenyanga ifanelekile na yonke into enikezelwa yinkonzo, kwimeko apho ezinye iindlela ezifana I-Spotify Lite kwaye ukhuphiswano luyaqhubeka lukhula.