Owona mceli mngeni kwiNetflix ngexabiso elibi lokuthatha iWarner Bros Discovery

Umzabalazo phakathi Okubalulekileyo kunye neNetflix ngolawulo lweWarner Bros Discovery (WBD) iye yaba yi Eyona opera inkulu yesepha okwangoku eHollywood nakwiimarike zamazwe ngamazwe. Yintoni eyaqala njengesivumelwano esivaliweyo phakathi kweNetflix kunye neWarner iguqulelwe idabi lokwenyani leebhidi, uxinzelelo lwezopolitiko, kunye nokungaqiniseki ngolawulo enokuphinda ichaze imephu yehlabathi yolonwabo kunye umchachazo.

Kwiintsuku nje ezimbalwa, icandelo liye layeka ukuyithatha njengento nje loo nto INetflix iya kugcina izitudiyo kunye neHBO Max ukucinga ngemeko engaqinisekanga ngakumbi, apho Okuphambili kugqabhuke ngebhidi yokuthathwa kwempahla enexabiso elikhulu kwezoqoqosho kunye nenjongo yokuzuza yonke i-conglomerate.Kubanikazi bezabelo zeWarner kunye nabalawuli, ingxaki ayisenakuba ngubani ohlawula ngaphezulu, kodwa Yeyiphi imodeli yogxininiso lwemidiya ocinga ukuba yamkelekile?.

Unikezelo lweParamount: isicelo esikhohlakeleyo sokuthatha, yonke imali, kunye ne-100% ye-WBD

I-Paramount igqibe ekubeni iphume yonke kwaye iqalise ibhiliyoni yokuthatha exabisa malunga ne-108.000 yeebhiliyoni zeedola, kuquka ityala, ukuthenga zonke Warner Bros. Discovery. Inkampani iya kuthetha nabanini-zabelo beWBD ngokuthe ngqo ngesiphakamiso kwi imali eyi-$30 ngesabelo ngasinye, ngokucacileyo ngaphezu kwe-$ 27,75 yesibonelelo esivunyelwene ngaphambili neNetflix.

Umahluko omkhulu awukho nje kwixabiso, kodwa kububanzi bokusebenza. Ngelixa iNetflix igxile Izitudiyo zefilimu zikaWarner kunye neshishini lokusasaza, kunye neHBO Max kunye nekhathalogu yayoIxabiso lokuthatha likaParamount likwabandakanya itshaneli zentamboEzi ziquka i-CNN, i-TNT, i-HGTV, i-Cartoon Network, i-TBS, iNethiwekhi yokutya, kunye nokuFumana. Ngamanye amazwi, ulawulo olubanzi lweqela, ukusuka kwifilimu kunye neeplatifti zedijithali ukuya kumabonakude wendabuko.

Ngokutsho kweqela ngokwalo, isiphakamiso seParamount simele ithuba elibalulekileyo kubatyalo-mali be-WBD. malunga neebhiliyoni ezili-18.000 zeerandi ngaphezulu ukuba isivumelwano savumelana neNetflix. Inkampani igxininisa ukuba, emva kweenyanga ezintathu zothethathethwano kunye nokuya kuthi ga kwizibonelelo ezintandathu ezisemthethweni, uWarner akazange abonakalise ukuzimisela kwenyani ukuphonononga izindululo zayo, ngoku ekhokelele yiya ngqo kwimarike nakwibhodi yabalawuli ukunyanzela ingxoxo.

Isivumelwano siya kuxabisa iWBD ngaphezu kwama-83.000 eebhiliyoni ebandakanya isivumelwano seNetflix, kubandakanya amatyala. Nangona i-Paramount inemali encinci yemalike yemalike, inkampani ithi inemali eyaneleyo yokuxhasa ukufunyanwa kobu bukhulu.

Isivumelwano sangaphambili seNetflix: izitudiyo, i-HBO Max, kunye nokubonakaliswa okuncinci kwentambo

Ukuza kuthi ga kuLwesihlanu odlulileyo, ibali elibalaseleyo lahlukile: INetflix iphumelele ibhidi yeWarner Bros emva kwenkqubo yefandesi emalunga neenyanga ezintathu. Isigebenga se umchachazo umnqophiso ukufunyanwa kwestudio sikaWarner kunye neshishini layo lokusasaza, kubandakanya iqonga leHBO Max, kwisivumelwano semali kunye nesitokhwe esixabisa i-$ 27,75 ngesabelo ngasinye, esinika ukuthengiselana ixabiso leshishini elimalunga ne-82.700 yeebhiliyoni zeerandi.

Loo ntengiselwano ishiywe ngaphandle uthungelwano lukamabonakude lwentambo, njengeCNN, iDiscovery Channel, iTNT, okanye iHGTV, leyo uWarner wayecebe ukuyijikelezisa ibe yinto eyahlukileyo. Uyilo lwesivumelwano luvumele iNetflix ukuba iqinise isikhundla sayo kumxholo ophezulu-i-franchises ezifana UHarry Potter okanye i-DC Comics universe, ukongeza kwikhathalogu ye-HBO- ngaphandle kokucinga ifa eliyinkimbinkimbi yeshishini lentambo yomgca, ekunciphiseni kodwa lisabalulekile.

Ishedyuli ivumelane neNetflix yachaza oko Ukuvalwa komsebenzi kwalibaziseka phakathi kweenyanga ezili-12 nezili-18Imvume elindileyo evela e-US kunye nabalawuli bamazwe ngamazwe kunye nokugqitywa kwe-Warner yokwahlulwa kwangaphakathi kweshishini layo lentambo. Ulwakhiwo oludityaniswe nemali kunye nesitokhwe nethe, ngokwebhodi yeWBD, yabonelela ukhuseleko olukhulu xa kuthelekiswa nezinye iindlela.

Kwiimarike, umothuko wokuqala we-Netflix deal waguqulelwa kuyo Izabelo zeWarner ziyenyukaNgelixa ixabiso lesitokhwe seNetflix lisabele ngononophelo ngakumbi kwisikali sokudityaniswa kunye nokuhlolwa okuzayo kwe-antitrust, loo ngqamaniso ebonakalayo iye yachithwa yintshukumo yeParamount.

Indlela le misebenzi mibini ithelekisa ngayo: ixabiso, ububanzi, kunye nobungozi

Uthelekiso phakathi kweziphakamiso ze Okubalulekileyo kunye neNetflix Akulula njengokujonga ixabiso lesabelo, kuba inkampani nganye yakhelwe kwipotfoliyo ye-asethi eyahlukileyo kunye nesakhiwo semali esahlukileyo. Nangona kunjalo, ezinye izinto zinceda ukuqonda ukungqubana kwezicwangciso.

Okokuqala, i icandelo lezoqoqoshoI-Paramount ibonelela ngeedola ezingama-30 ngesihloko ngasinye, zonke ziyimali, xa kuthelekiswa nokunikezelwa kweNetflix ye-27,75 yeedola, ezixuba. imali kunye nempahlaI-Paramount igxininisa ukuba oku kuthetha ixabiso elikhawulezayo kunye nomngcipheko omncinci kakhulu kubanini-zabelo, njengoko bengayi kuxhomekeka ekusebenzeni kwemarike yempahla yexesha elizayo okanye indibaniselwano "eyinkimbinkimbi kunye neguquguqukayo" yemali kunye nephepha.

Okwesibini, i umda woshishinoIxabiso lokuthatha likaParamount elikhohlakeleyo libandakanya yonke i-WBD conglomerate: izitudiyo zefilimu, i-HBO Max, ezinye iinkonzo zokusasaza, kunye neetshaneli zentambo zehlabathi. Ibhidi yeNetflix ayibandakanyi ibhlokhi kamabonwakude, eya kuqhubeka isebenza phantsi kwenye inkampani. Ngoko, ngeli xesha INetflix ibheja ekomelezeni isiseko sayo sedijithali, I-Paramount iphakamisa iqela elikhulu elithe nkqo, kunye nobukho kuwo onke amakhonkco eshishini le-audiovisual.

I-axis yesithathu yi umngcipheko wolawuloI-Paramount igcina ukuba isicwangciso sayo sinokuphumelela ngakumbi phambi kwabasemagunyeni bokhuphiswano kuba iya kuthi, ngokombono wayo, iyantlukwano enkulu kwimarike yokusasazaKwingxoxo yabo, ukuba iNetflix ithatha izitudiyo kunye neHBO Max, ubunkokeli besigebenga se umchachazo Iyakomelezwa ibe ngamanqanaba anokwenza abalawuli bangonwabi..

I-Netflix, inxalenye yayo, ivuza ukuba ivakalelwa ukhululekile kwimo yezopolitiko kunye nolawulo Ngokumalunga nesivumelwano, kwaqatshelwa ukuba ithuba lokufumana ezinye izinto ezithengiweyo sele lilindelwe. Imithombo ekufutshane nenkampani igxininisa ukuba uyilo lwesivumelwano, olungabandakanyi inxalenye ebalulekileyo yenkonzo yentambo, yenzelwe ngokukodwa ukuququzelela ukuvunywa kwe-antitrust kunye nokuthintela ukuxinana okugqithisileyo kwamandla eendaba.

UTrump, uEllison kunye nomgangatho wezopolitiko wedabi leendaba

Umlo weParamount-Netflix awudlali nje kwiiofisi zeenkampani: ukwanawo namandla umthwalo wezopolitiko eUnited Stateskunye negama likaDonald Trump elihlala livela kwi-equation. Owayesakuba ngumongameli wakuchaza oko Ukuthengwa kweNetflix kwempahla yeWarner "inokuba yingxaki" ngenxa yesabelo esikhulu semarike esidityanisiweyo esinokuthi siphunyezwe sisigebenga esitsha.

UTrump uye wayibanga loo nto iya kuthatha inxaxheba kuphononongo yesivumelwano kwaye uye wachaza ukuba kunokwenzeka ukusebenzisa abalawuli be-federal ukukhupha i-vetoes okanye ukubeka imiqathango engqongqo. Nangona uye wancoma esidlangalaleni uTed Sarandos, i-CEO yeNetflix, umyalezo wokuba isivumelwano "sandisa isabelo semarike kakhulu" sibeka uphando olongezelelweyo lwezopolitiko kwintengiselwano.

Ngokunxuseneyo, ulwakhiwo lwezabelo zeParamount Skydance lwazisa enye into ephuma kuyo. Iqela lilawulwa ngu UDavid Ellison, unyana kaLarry Ellison, umseki we-Oracle kunye nomnye wabantu abazizityebi emhlabeni, kunye ubudlelwane obusondeleyo kuTrumpUkuthengwa kweParamount kunyaka odlulileyo - malunga ne-$ 8.000 yezigidigidi - kuvunyelwe i-Skydance ukuba ifumane amanethiwekhi afana ne-CBS, i-MTV, i-Nickelodeon, kunye ne-Comedy Central. ukudibanisa i-emphaya entsha yemidiya kunye nokutshintsha kwengcamango ecacileyo kwizikhundla zolondolozo.

Imithombo yoshishino icebisa ukuba ukuba iParamount yayinokufumana iWarner ngokunjalo, iqela liya kufumana ulawulo Iimpawu ezimbini eziphambili zeendaba: i-CBS kunye ne-CNNOku kuphakamisa iinkxalabo ngaphakathi kweenxalenye zeendaba kunye nenkqubo yezopolitiko malunga nelahleko enokubakho yenkululeko yokuhlela kunye nokomelezwa kwesimo se-pro-Trump kumajelo eendaba amakhulu.

Kwangelo xesha, isangqa sangaphakathi sikamongameli wase-US uye wachasa ngakumbi iNetflix kwiminyaka yakutshanje, kunye ukugxekwa rhoqo kwindalo ye-MAGA Kwaye amanani afana no-Elon Musk ahlala egxeka iqonga. Konke oku kuphembelela imbono yokuba, ngaphaya kwemali, eli dabi likwabandakanya ... ibhalansi yemidiya kunye namandla okubalisa kunyaka wengxwabangxwaba enkulu yezopolitiko eUnited States.

Ngubani ohlawulela iqela: imali yobutyebi obuzimeleyo, amatyala kunye nezohlwayo zezigidi zeerandi

Kwinkampani enenkunzi yemalike ephantsi kakhulu kunaleyo yembangi yayo - iParamount ijikeleze Izigidi ezingama-14-15.000 zeedola Xa kuthelekiswa notyalo-mali lwe-Netflix yeebhiliyoni zeerandi ezingama-400.000, ukuxhasa ngemali ibhidi yokuthatha ngaphezulu kwe-100.000 yeebhiliyoni zeedola kufuna ukucwangciswa ngononophelo. Ukuthathwa kobutshaba kuxhomekeke kwiintsika ezininzi zolingano kunye netyala, ezikwadala iingxoxo malunga ukungena kwabatyali-zimali bangaphandle kumajelo eendaba anovakalelo ngolo hlobo.

I-Paramount ichaze ukuba Usapho lakwaEllison kunye neRedBird Capital Partners fund Babuyisela malunga ne-40.700 yeebhiliyoni zeedola kwinkunzi. Intsalela yenkxaso-mali igqitywe nge imali yobutyebi obuzimeleyo baseSaudi Arabia, Abu Dhabi kunye neQatarngokunjalo ne-Affinity Partners, isithuthi sotyalo-mali esikhokelwa Jared KushnerUmkhwenyana kaTrump. Ukwengeza 54.000 bhiliyoni kwizibophelelo zamatyala igalelo yiBhanki yaseMelika, iCitigroup kunye neApollo Global Management.

Ukuzama ukuthomalalisa inkxalabo yezopolitiko kunye nelizwe, iParamount ithi aba batyali-mali bangaphandle banayo iyekile amalungelo olawulokuquka nezihlalo kwibhodi yabalawuli. Inkampani igcina ukuba oku kunciphisa umngcipheko weKomiti yoTyalo-mali lwangaphandle e-United States (i-CFIUS) okanye amaqumrhu afanayo avimba ukuthengiselana ngezizathu ezicwangcisiweyo.

Isivumelwano seNetflix kunye noWarner sikwabandakanya inethiwekhi exineneyo ye qhawula amagatya nto leyo ethintela igumbi le-WBD ukuba liqhube. Ukuba uWarner uthatha isigqibo sokushiya isivumelwano kunye neNetflix kwaye amkele umnikelo weParamount, kuya kufuneka ahlawule iqonga. umchachazo unayo isohlwayo esimalunga ne-2.800 yeebhiliyoni zeerandiKwelinye icala, ukuba ingxaki ivela kwiNetflix isilela ukufumana imvume yolawulo okanye ukurhoxa, imbuyekezo iya kuba 5.800 izigidi ngokuthanda uWarner.

Ubukho bezi phakheji zembuyekezo yezigidi ngezigidi zeedola kwenza naluphi na utshintsho ngokuqinisekileyo lube yintshukumo ethambileyo yebhodi yeWBD, ekufuneka ilinganisele kungekuphela nje ixabiso lobuso bezibonelelo, kodwa kwakhona iindleko zokwaphula izivumelwano esele zityikityiwe kunye nobude bexesha impahla enokuthi ihlale ivaliwe kwi-limbo yokulawula.

Impembelelo kwimarike yokusasazwa kwehlabathi kunye neshishini laseYurophu

Nangona idabi liliwa kwinqanaba laseMelika, isiphumo siya kuba nayo iziphumo ezithe ngqo eYurophu naseSpainE-US, i-Netflix kunye ne-Warner Bros-kwaye, kwinqanaba elincinci, i-Paramount-ngabadlali abaphambili kwimveliso kunye nokusabalalisa umxholo we-audiovisual. Ukulawulwa kwekhathalogu ye-HBO Max, ii-franchise zefilimu ze-Warner Bros, kunye nezivumelwano zabo zelayisensi zinokutshintsha ngokuphawulekayo iminikelo ekhoyo kwiiplatifti zokusasaza kunye neenethiwekhi zethelevishini kwilizwekazi lonke.

Ukuba iNetflix iphetha ngokudibanisa izinto zeWarner, imarike yaseYurophu umchachazo Bendizobona ukuba njani umqhubi oyintloko womeleza ngakumbi isikhundla sakheUkongeza kwikhathalogu yayo esele ibanzi ubunzima bembali yeWarner Bros kunye nothotho lweHBO. Oku kunokukhokelela ekubeni uxinzelelo olukhulu lokukhuphisana kumaqonga asele esekiwe eYurophu, njenge-Amazon Prime Video, i-Disney + okanye i-SkyShowtime (apho i-Paramount ithatha inxaxheba), kunye nokuxoxisana kwamalungelo okusasaza kunye neefestile zokuxhaphaza kwii-cinema kunye nokuhlawula umabonwakude.

ESpain, apho iNetflix kunye ne-HBO Max ziye zaba ngabaqhubi abaphambili bemveliso yothotho lwangaphambili kunye noveliswano kunye neenkampani zasekhaya, umzi-mveliso ujonge kakhulu ukuba yeyiphi imodeli ekhoyo. Ukufunyanwa ngokupheleleyo kweWarner nguNetflix kunokuququzelela oku. ukukhutshwa ngokuthe ngqo kumaqonga okusasaza kunye nokunciphisa iifestile zethiyethaOku kukhathaza ababonisi kunye nenxalenye yoshishino, esele inengxaki yokhuphiswano lokusetyenziswa ekhaya.

Eyona nto iphambili kuyo, ithi isiphakamiso sayo siya kuba negalelo ukugcina inkqubo yendalo ekhuphisanayo eHollywood kwaye, ngokwandisa, kwiimarike zamazwe ngamazwe, kunye nabadlali abanamandla ngakumbi abakhuphisana ngomxholo kunye nokukhutshwa kwemidlalo yeqonga. UDavid Ellison ngokwakhe uye wagxininisa ukuba ukufumana kwakhe kuya kubangela "iHollywood eyomeleleyo," kunye utyalo-mali olukhulu kwi-cinema kunye neefilimu ezininzi kwiindawo zemidlalo yeqongaLe mpikiswano ihambelana neemfuno zabavelisi baseYurophu kunye nethiyetha abanyanzelisa ukuba bangaphulukani nonxibelelwano nepremiere yemveli.

Ngayiphi na imeko, zombini umlawuli waseYurophu kunye nabasemagunyeni bokhuphiswano bamazwe afana neSpain baya kubeka iliso elibukhali ekusebenzeni ngenxa yempembelelo enokubakho Ugxininiso lwamalungelo, iyantlukwano yomxholo, kunye namandla othethathethwano yeenkampani zemveliso zalapha ekhaya ngokuchasene nezi ndibano zinkulu. Isiphumo sinokuphembelela izivumelwano zemveliso, ilayisensi yochungechunge lwaseSpain, kunye nezivumelwano zokusasaza kwiminyaka elishumi ezayo.

Ukuma okude, kunye nemfazwe yamabali kunye nokusabela okuvela kwiimarike

Ukusukela oko iParamount yenze isicelo sayo sobutshaba esidlangalaleni, impixano iye yafudukela apho indawo yonxibelelwanoInkampani ityhola ibhodi kaWarner ngokwamkela "isiphakamiso esingaphantsi" kunye nokungaxabiseki kweshishini lentambo leGlobal Networks, elibandakanya amajelo ayo kamabonakude. Ngokombono wayo, isivumelwano neNetflix sixhomekeke "kuqingqo-maxabiso olulindelekileyo" lwaloo asethi, luthwaliswe ubunzima obuphezulu bemali.

I-Netflix, nayo, igcina loo Paramount Iyasilela kwisihlunu sezemali kuyimfuneko ukugqiba ukuthenga lo bungakanani kunye neziqinisekiso ngaphandle kokubeka ubunzima obuninzi kwinkunzi yangaphandle kunye namatyala, kwaye iphakamisa amathandabuzo malunga neziphumo zokhuseleko lwesizwe zoMbindi Mpuma iimali zobutyebi ezizimeleyo zibe ngabadlali abafanelekileyo kwiqela elikhulu leendaba zase-US.

Kumaxwebhu angeniswe kwiimarike, iParamount igxininisa ukuba ibhidi yokuthatha ixhaswe ngokupheleleyo izibophelelo zenkxaso-mali eziqinileyo kunye nokuba onke amahlakani ayamkele imiqathango eyilelwe ukuthintela imiqobo yolawulo. Ngaphaya koko, inkampani ibeke umhla wokugqibela: umnikelo woluntu uya kuphelelwa lixesha 8 de enero de 2026Ngaphandle kokuba kwandisiwe, okushiya ngaphezulu konyaka wengxabano evulekileyo ukuba imeko ayisonjululwanga ngaphambi koko.

Okwangoku, i impendulo kwimarike yemasheya Abantu basabela kwangoko. Izabelo kwi-Warner Bros. Discovery and Paramount zinyuke phakathi kwe-5% kunye ne-8% kwiiyure ezimbalwa zokuqala emva kokubhengezwa kwebhidi yokuthatha, ebonisa okulindelekileyo ekuphuculeni okunokwenzeka kweemeko zabanini-zabelo. Okwangoku, Izabelo zeNetflix ezibhalisiweyo ziyahla phakathi kwe-3% kunye ne-4%, kwimeko yokungaqiniseki okukhulu malunga nokusebenza kunye nexesha lokusebenza ekuvunyelwene ngalo ekuqaleni.

Abanye abahlalutyi bathelekisa le nto yokuma kunye nokuthathwa okukhulu kweYurophu-njengebhidi ye-BBVA yeSabadell eSpain-ukugxininisa ukuba, nokuba kunikwa imali eninzi, Ibhidi ephezulu ayisoloko iphumelela., ukuba akukho njalo lowo udibanisa elona xabiso lihle, umngcipheko ophantsi, kunye nokucaciswa okukhulu kolawuloOko kuya kuba sisikhokelo apho abaninizabelo kunye nabalawuli baya kuvavanya indlela iWarner kunye nekhathalogu yayo enkulu yomxholo.

Yintoni esemngciphekweni asikokuba ngubani oza kugcina i icon yembali Warner BrosKodwa luhlobo luni logxininiso lwemidiya oluvunyelweyo phakathi kweemfazwe zokusasaza, ingakanani inkululeko enikwayo kwimpembelelo yezopolitiko neyezemali kumaqela amakhulu okubonwayo, kunye nendlela amandla aya kuhanjiswa ngayo kwicandelo elichaphazela ngokuthe ngqo ukunikezelwa kwenkcubeko eYurophu, eSpain, nakwihlabathi liphela.