Ngubani ohlawula ngaphezulu: iTwitch okanye iFacebook?

Ngubani ohlawula ngaphezulu: iTwitch okanye iFacebook?

Kwixesha ledijithali, ukusasazwa kwemidlalo yevidiyo kunye nomxholo ophilayo uye wathatha ihlabathi lokuzonwabisa kwi-intanethi ngeqhwithi. Amaqonga afana neTwitch kunye neFacebook Gaming ziye zaba zizigebenga zolu shishino, zitsala izigidi zabasebenzisi bemihla ngemihla. Nangona kunjalo, umbuzo ongenakuphepheka uvela phakathi kwayo yonke le boom: ngubani ohlawula ngaphezulu, iTwitch okanye i-Facebook? Siza kufumanisa ukuba yeyiphi kula maqonga abonelela ngamathuba angcono okwenza imali kubadali bomxholo.

Twitch: Iqonga labasasazo

I-Twitch iye yafana nokusasazwa komdlalo wevidiyo kwaye ifumene isabelo esikhulu sentengiso ngexesha elifutshane. Ngokugxila okukhethekileyo kumdlalo kunye nomxholo ophilayo, ikwazile ukutsala inani elikhulu labadali bomxholo kunye nababukeli abanomdla. Enye yeendlela eziphambili iTwitch ivumela abasasazo ukuba benze ingeniso kukurhuma kubalandeli babo, ababonelela ngezibonelelo ezikhethekileyo. Ukongeza koku, ikwaneminikelo evela kubabukeli kunye nethuba lokufumana ingeniso yentengiso.

Facebook Gaming: Isigebenga se iinethiwekhi zoluntu

I-Facebook ayisekho ngasemva kugqatso lokulawula imarike ye-intanethi. ukusasaza bukhoma. Ngesiseko esikhulu sabasebenzisi kunye nothungelwano olubanzi lonxibelelwano, i-Facebook Gaming inamandla amakhulu okuvelisa ingeniso kubadali bomxholo. Enye yeenzuzo ezinikezelwa leli qonga kukuba nokwenzeka kokwenza imali ngomxholo ngeentengiso, kwaye kungekuphela kwividiyo ephilayo, kodwa nakwiividiyo. ifuneka ngamandla. Abadali banokukhetha ukufumana iminikelo kubabukeli ngexesha losasazo oluphilayo.

¿Quién paga más?

Ekugqibeleni, impendulo yombuzo othi "ngubani ohlawula ngaphezulu, iTwitch okanye i-Facebook?" iyahluka ngokuxhomekeke kwizinto ezahlukeneyo. Kwelinye icala, iTwitch yaziwa ngokugqalisela kwayo okukhethekileyo kumdlalo kunye nokuthembeka kwabaphulaphuli, ivumela abasasazo ukuba benze ingeniso eninzi ngokubhalisela kunye neminikelo.

Kwelinye icala, i-Facebook Gaming izuza kwisiseko sayo esikhulu sabasebenzisi kunye nokukwazi ukwenza ingeniso ngazo zombini iintengiso kunye neminikelo. Ngokuxhomekeke kubuchule bokwenza imali bomyili ngamnye kunye nenani labalandeli abanalo kwiqonga ngalinye, umvuzo unokuguquguquka kakhulu.

Ukuqukumbela, zombini iTwitch kunye neFacebook Gaming zibonelela ngamathuba aqinileyo okwenza imali kubadali bomxholo. Ukukhetha iqonga elifanelekileyo kuya kuxhomekeka kukhetho lomntu ngamnye kunye nesicwangciso sokwenza imali. Ihlabathi lokusasaza bukhoma liyaqhubeka nokuvela kwaye akukho mathandabuzo ukuba omabini amaqonga aya kuqhubeka nokukhuphisana ukuba abe ziinkokeli kweli shishini likhula rhoqo.

1. Ukuthelekiswa kwengeniso yentengiso phakathi kweTwitch kunye ne-Facebook

Ukuba ungumenzi womxholo kumaqonga edijithali, kunokwenzeka ukuba uzibuze ngaphezulu kwesihlandlo esinye ukuba yeyiphi eya kukunika eyona ngeniso inkulu ngokuthengisa. Ezibini zezigebenga emarikeni zi Twitch y I-Facebook, kodwa ngubani ohlawula ngaphezulu? Ngezantsi, sibonisa uthelekiso olucacileyo lwengeniso yentengiso eyenziwa ngamaqonga omabini.

Twitch Liqonga lokusasaza eligxile kakhulu kwimidlalo yevidiyo, apho abasebenzisi banokuphila ngokusasaza imidlalo yabo kunye nababukeli basebenzisane ngexesha langempela ngencoko. Inkalo enomdla yeTwitch yile iminikelo nemirhumo, evumela ababukeli ukuba baxhase ngemali kwaye baxhase rhoqo abasasazi ababathandayo. Ukongeza, iTwitch ine-a amaqabane y amaqumrhu ebanika izibonelelo ezongezelelweyo, njengengeniso yentengiso kunye nokufikelela kwiimpawu ezizodwa. Nangona kunjalo, kubalulekile ukuba uqaphele ukuba ingeniso yentengiso kwiTwitch inokuba iinguqu kwaye ixhomekeke kakhulu kwizinto ezifana nenani lababukeli, inani leentengiso ezisasazwayo kunye nobude bexesha losasazo.

Kwelinye icala, I-Facebook Yi inethiwekhi yokuncokola enkulu enoluhlu olubanzi lomxholo kwi iifomathi ezahlukeneyo, kuquka ividiyo ephilayo. Ngeqonga layo lokwenza imali, abaqulunqi bomxholo banokufumana umvuzo ngeentengiso ngexesha losasazo lwabo. Ukongeza, i-Facebook ibonelela ngezixhobo ezifana Iintengiso ze-In-Stream y Fan Subscriptions ezivumela abadali ukuba bafumane imali ngeentengiso kunye nemirhumo evela kubalandeli babo. Ngokungafaniyo noTwitch, ingeniso yentengiso kuFacebook iqhelekile estables enkosi kwisiseko sayo esikhulu sabasebenzisi kunye nokufikelela kwihlabathi jikelele. Nangona kunjalo, kubalulekile ukukhankanya ukuba ingeniso yentengiso ye-Facebook inokwahluka ngokuxhomekeke kwizinto ezahlukeneyo, ezifana nokubandakanyeka kwabaphulaphuli kunye nokuthandwa komxholo.

2. Izinto eziluncedo kwintengiso kwiTwitch kuFacebook

Ukuba ujonge iqonga lentengiso elizisa iziphumo eziqinileyo kunye nokufikelela okusebenzayo, kubalulekile ukuqwalasela izibonelelo uTwitch anazo ngaphezulu kukaFacebook. Nangona omabini amaqonga ethandwa kwaye enamandla awo, iTwitch ibalasele kwimiba ethile enokuyenza ibe lukhetho olunomtsalane ngakumbi kwisicwangciso sakho sentengiso.

1. Abaphulaphuli ababandakanyekayo kakhulu: Enye yezona zinto ziluncedo kwintengiso kwiTwitch luluntu lwayo lwabasebenzisi, olwenziwe uninzi lwabadlali kunye nabalandeli. imidlalo yevidiyo. Aba basebenzisi basebenza kakhulu kwaye bachitha iiyure ezininzi eqongeni, oku kuthetha ukuba bazimisele ngakumbi ukujonga iintengiso kunye nokuzibandakanya nomxholo okhuthazwayo. Ukongeza, iTwitch ibonelela ngentengiso ekhethekileyo yokukhetha ebizwa ngokuba "kubhaliso lwetshaneli," apho abasebenzisi banokuxhasa ngemali abadali bomxholo abawuthandayo, bebonisa ngakumbi inqanaba lokuzinikela kwabo.

2. Amava entengiso engaphazamisiyo: Ngokungafaniyo ne-Facebook, apho iintengiso zinokuvela ngokuthe ngqo kwiindlela zamaxesha zabasebenzisi, ziphazamisa amava abo okukhangela, kwiintengiso zeTwitch zihanjiswa ngendlela echuliweyo nengaphazamisiyo. Umzekelo, iintengiso zinokuvela phambi kokuba umsasazi aqalise usasazo lwazo ngqo okanye nangexesha lekhefu elicwangcisiweyo lokuthengisa kumxholo. Oku kuvumela iintengiso ukuba zibonwe njengenxalenye yendalo yamava e-Twitch, ukwandisa ukusebenza kwazo.

3. Ukwahlulahlula okuchanekileyo: Enye inzuzo yentengiso kwiTwitch kukukwazi ukufikelela kubaphulaphuli ekujoliswe kubo ngokuchanekileyo. Iqonga linoluhlu olubanzi lweendidi kunye neethegi ezikuvumela ukuba uqondise iintengiso zakho kubabukeli abafanelekileyo. Umzekelo, ukuba ibhrendi yakho inxulumene netekhnoloji, ukujolisa iintengiso ukuba zivele kwimijelo yomdlalo wevidiyo yetekhnoloji kuya kukuvumela ukuba ufikelele ngokuthe ngqo kubaphulaphuli ojolise kubo. Olu joliso luchanekileyo luqinisekisa ukuba iintengiso zakho zifikelela kubantu abanokuba nomdla kwimveliso okanye inkonzo yakho.

3. Ukumisela iimeko zokufumana umvuzo omkhulu eTwitch

Audience Engagement
Into emiselayo yokufumana umvuzo omkhulu kwiTwitch yi uthethathethwano nabaphulaphuli. Abasasazo abaphumeleleyo ngabo banokwenza uluntu olomeleleyo olujikeleze umxholo wabo kwaye bafezekise unxibelelwano lokwenyani nabalandeli babo. Kubalulekile ukusebenzisana rhoqo nababukeli ngeencoko ezibukhoma, ukuphendula imibuzo kunye nezimvo zabo, kwaye ubanike indawo apho baziva bexatyisiwe kwaye beviwe. Ukongeza, ukuthatha inxaxheba kwiminyhadala ekhethekileyo kunye nentsebenziswano nabanye abasasazi nako kunokunceda ukwandisa ukubonwa kunye nokuzibandakanya, nto leyo iguqulela kwingeniso ephezulu.

Umgangatho kunye nomxholo ohlukeneyo
Enye into ephambili yokufumana umvuzo omkhulu kwiTwitch kukubonelela umgangatho kunye nomxholo ohlukeneyo. Ababukeli bajonga iintlobo ezahlukeneyo kunye nokonwabisa kwimisinga, ngoko ke kubalulekile ukubonelela ngomxholo okhethekileyo kunye nobandakanyayo. Abasasazi abaphumeleleyo bahlala benezakhono eziphawulekayo kumdlalo othile okanye uhlobo oluthile, kodwa bayakwazi ukuziqhelanisa kwaye bazame imidlalo eyahlukeneyo okanye imisebenzi yokugcina ingqalelo yabaphulaphuli babo. Kuyimfuneko ukuseka ishedyuli yokusasaza rhoqo kwaye ucwangcise umxholo kwangaphambili, ukuze ababukeli bazi ukuba balindele ntoni kwaye banokubuya kwaye baxhase umsinga ngokwezimali nangokweemvakalelo.

Ukwenza imali ngeSitishi
Ukwenza imali ngumba obalulekileyo wokufumana ngaphezulu kweTwitch. Njengoko usakha abaphulaphuli kwaye uvelisa umxholo osemgangathweni, uvula ngokwahlukileyo oportunidades de monetización. Enye yeendlela eziqhelekileyo kukubhaliselwa kwababukeli, apho ababukeli bahlawula umrhumo wenyanga ukufikelela kwizibonelelo ezikhethekileyo kunye nokuxhasa ngemali umsinga. Ingeniso inokufunyanwa ngeminikelo, iintengiso, kunye nenkqubo yokunxibelelana yeTwitch, apho ikhomishini ifunyanwa kwiintengiso zeemveliso okanye imidlalo ekhuthazwayo kwitshaneli. Ukongezelela, kunokwenzeka ukuseka inkxaso-mali kunye neempawu kunye neenkampani, ezihlawulela ukuvezwa kunye nokukhuthazwa kweemveliso zabo ngexesha lokusasazwa. Ukuphonononga zonke ezi ndlela zokhetho kunye nokufumana umxube ochanekileyo wejelo lakho kuya kunceda ukonyusa umvuzo wakho kwaye uphumelele impumelelo kwiTwitch.

4. Izibonelelo zentengiso kuFacebook xa kuthelekiswa neTwitch

Xa kuhlalutywa iindleko zentengiso, kuyabonakala ukuba uFacebook hlawula ngaphezulu kubadali bayo bomxholo xa kuthelekiswa neTwitch. Oku kungenxa yokuba iqonga likaFacebook linenani elikhulu labasebenzisi kunye nokufikelela ngokubanzi. Ukongeza, inikezela ngeefomathi ezahlukeneyo zentengiso ezivumela abathengisi ukuba bafikelele kubaphulaphuli abajolise kubo ngempumelelo. Ngakolunye uhlangothi, iTwitch, nangona inesiseko somsebenzisi othembekileyo, isakhula kwaye ayizange ifike kwinqanaba elifanayo lokuthandwa njenge-Facebook.

Otro beneficio de la Intengiso ye-Facebook ngowakhe amandla okwahlula. Iqonga livumela abakhangisi ukuba bajolise kubaphulaphuli abathile ngokusekelwe kumanani abantu, izinto ezinomdla kunye nokuziphatha. Oku kunika iinkampani ithuba lokufikelela kubaphulaphuli ekujoliswe kubo ngendlela ethe ngqo neyobuqu. Endaweni yoko, iTwitch ayinazo izixhobo ezithile zokujolisa, inciphisa amandla abathengisi ukufikelela kubaphulaphuli abathile.

Ukongeza, i-Facebook inika abathengisi amandla okwenza ukulinganisa kunye nokuhlalutya ukusebenza yeentengiso zakho usebenzisa izixhobo ezinje ngoMphathi weeNtengiso zikaFacebook. Eli qonga libonelela ngeemetrics ezineenkcukacha malunga nokusebenza kwe-ad njengokufikelela, ukubandakanyeka, kunye nokuguqulwa. Oku kuvumela abathengisi ukuba benze uhlengahlengiso kwaye banyusele amaphulo abo ngexesha lokwenyani ngeziphumo ezingcono. Ngokwahlukileyo koko, iTwitch isaphuhlisa iqonga layo lentengiso kwaye ayinikezeli ngendlela efanayo yokulandela umkhondo kunye nokuhlalutya njenge-Facebook.

5. IziCwangciso eziPhambili zokwandisa iNgeniso yeNtengiso kwiTwitch

Ukwandisa ingeniso yentengiso kwi-Twitch, kubalulekile ukuphumeza amaqhinga aphambili oko kukuvumela ukuba usebenzise ngokupheleleyo amathuba anikezelwa leli qonga. Nanga amanye amaqhinga asebenzayo okuphumeza oku:

1. Yenza umxholo osemgangathweni: Kwi-Twitch, umxholo osemgangathweni ubalulekile ekutsaleni abaphulaphuli kunye nokubagcina bebandakanyeka. Kubalulekile ukunikezela ixesha kunye nomzamo wokucwangcisa kunye nokuvelisa umxholo obalaseleyo kwimvelaphi yawo, ukuyila kunye nokuzonwabisa. Oku kuya kunceda ukuvelisa umdla omkhulu ngababukeli kwaye iya kutsala abathengisi abaninzi abanomdla ekuxhaseni usasazo lwakho.

2. Seka ubudlelwane neempawu: Kuyacetyiswa ukuba ujonge intsebenziswano kunye nenkxaso kunye neempawu ezinxulumene nomxholo wakho. Ngokubambisana neempawu, uya kuba nakho fumana ingeniso eyongezelelweyo ngezivumelwano zentengiso. Ungaqala ngokuqhagamshelana neenkampani ezinxulumene nemidlalo okanye izihloko ozilungisayo kusasazo lwakho kwaye uzinike iindawo zentengiso ezikhethekileyo ngexesha lemiboniso yakho ephilayo.

3. Yazisa usasazo lwakho: Akwanelanga ukudala umxholo osemgangathweni, kuyimfuneko ukuyikhuthaza ukufikelela a audiencia más amplia. Sebenzisa iinethiwekhi zakho zentlalo kunye amanye amaqonga ukusasaza imijelo yakho, imema abalandeli bakho ukuba bakujoyine kwiTwitch. Ukongeza, ungasebenzisa iintengiso ezihlawulelwayo kuzo zombini iTwitch kunye kwezinye iinethiwekhi ukwandisa ukubonakala kwemilambo yakho ephilayo kwaye utsale ababukeli abatsha, abathi nabo bavelise ukwanda komdla kubathengisi.

6. Iingcebiso zokwandisa inzuzo yentengiso ye-Facebook

Kwihlabathi elihlala liguquka kwaye likhula ngokwamanani edijithali, intengiso ye-Facebook iye yaba sisixhobo esiyimfuneko kwiinkampani ezifuna ukufikelela kubaphulaphuli ababanzi kunye namacandelo amaninzi. Nangona kunjalo, ukufumana okuninzi kweli qonga, kufuneka usebenzise izicwangciso ezithile kwaye ulandele ezinye iingcebiso eziphambili.

1. Define tu audiencia objetivo: Ngaphambi kokusungula iphulo lentengiso kuFacebook, kubalulekile ukuba ucace malunga nokuba ujolise kubani. Ukuchonga abaphulaphuli ojolise kubo kuya kukuvumela ukuba wenze iintengiso ezifanelekileyo ngakumbi kunye nezomntu, ukwandisa amathuba akho okuphumelela. Sebenzisa izixhobo zokwahlula ezibonelelwa nguFacebook, ezinje ngobudala, indawo, izinto onomdla kuzo kunye nokuziphatha, ukucokisa ngokuchanekileyo abaphulaphuli bakho.

2. Yenza umxholo onomdla: Umxholo sisitshixo ekubambeni ingqalelo yabathengi bakho abanokubakho kuFacebook. Sebenzisa imifanekiso enomtsalane kunye neevidiyo, zikhatshwa sisicatshulwa soyilo kunye neefowuni ezicacileyo kwisenzo. Khumbula ukuba ixesha lokuqwalaselwa komsebenzisi kwimidiya yoluntu Ilinganiselwe, ngoko ke kufuneka uvelise umxholo ocacileyo kwaye uvelise umdla ngokukhawuleza.

3. Vavanya kwaye wandise iintengiso zakho: Intengiso kuFacebook ifuna inkqubo yolingo nempazamo. Yenza iinguqulelo ezahlukeneyo zeentengiso zakho kwaye usebenzise uvavanyo lwe-A/B ukubona ukuba yeyiphi eyona isebenzayo. Ukongeza, hlala ubeke iliso kwiziphumo kwaye ulungise iintengiso zakho ngokusekwe kwidatha efunyenweyo. Linga ngeefomathi ezahlukeneyo, umnxeba kwisenzo, kunye namaxesha okuthumela ukufumana indibaniselwano egqibeleleyo eyandisa imbuyekezo kwinkcitho yakho yentengiso.

Ukusebenzisa ezi ngcebiso kuya kukunceda ukhulise inzuzo yentengiso yakho ye-Facebook. Khumbula ukuba umhlaba wedijithali uhlala utshintsha, ngoko ke kubalulekile ukuba uhlaziywe kwaye ulungelelanise neendlela ezintsha kunye nezixhobo ezinikezelwa liqonga. Ungaphoswa lithuba lokufikelela kwizigidi zabasebenzisi kwaye wenze ishishini lakho ligqame kwihlabathi lenyani!

7. Uhlalutyo lwempumelelo ye-ad kunye nokufikelela kwabaphulaphuli kwi-Twitch

Ukusebenza kwentengiso kunye nokufikelela kwabaphulaphuli kwiTwitch ngumba obalulekileyo kwiibrendi kunye nabathengisi abafuna ukonyusa ubukho babo kweli qonga lokusasaza bukhoma. Xa kuthelekiswa noFacebook, iTwitch ibonelela ngendawo ekhethekileyo enabaphulaphuli abanomdla kakhulu kumdlalo kunye nenkcubeko yokusasaza. Le ndlela ye-niche ivumela abakhangisi ukuba bafikelele kubaphulaphuli abavumayo kwaye bazimisele ukusebenzisana neentengiso, ezibaluleke kakhulu kwimpumelelo yaso nasiphi na isicwangciso sokuthengisa.

Enye yeenzuzo eziphambili zeTwitch xa kuthelekiswa noFacebook ugxininiso lwayo kukusasazwa okubukhoma kunye nentsebenziswano yexesha langempela. Ngokungafaniyo ne-Facebook, apho iividiyo zinokujongwa nangaliphi na ixesha, iintengiso kwi-Twitch ziboniswa ngexesha lemijelo ephilayo, ivelisa ingqalelo enkulu yabaphulaphuli kunye nokuzibandakanya. Abasebenzisi beTwitch baqhele ukusebenzisana nababukeli kunye nabanye ababukeli ngencoko ebukhoma, bebonelela ngamathuba awodwa okuba iibrendi ziqhagamshelane ngokuyinyani kwaye zenze impembelelo enkulu.

Enye into ekufuneka uyithathele ingqalelo xa uhlalutya ukusebenza kweentengiso kunye nokufikelela kwabaphulaphuli kwiTwitch Ukwahluka kweefomathi zentengiso ezikhoyo. Ukusuka kwiintengiso zangaphambili ezibonisa ngaphambi kokuqalisa umsinga ukuya kwiintengiso isikrini esahlulweyo ebonakala ngexesha lokudlala, iTwitch inikezela ngeendlela ezininzi zokukhetha ukuhambelana neemfuno zomthengisi. Ukongeza, iTwitch ineenkqubo zenkxaso kunye nentsebenziswano kunye nabasasaza abanempembelelo, inika ithuba lokufikelela kubaphulaphuli abakhethekileyo kunye nabaphulaphuli.

8. Izixhobo ezikhoyo zokwenza imali kuwo omabini amaqonga

Son muchos los abadali bomxholo abafuna ukufumana iingenelo zoqoqosho ngosasazo lwabo ngqo. Kakhulu Twitch njenge Imidlalo yeFacebook Banikezela ngeendlela zokwenza imali ngomxholo, kodwa umbuzo uvela: ¿Quién paga más? Makhe sijonge izixhobo zemali iqonga ngalinye libonelela abadali.

En Twitch, enye yezona ndlela zaziwa kakhulu zokwenza imali kukusebenzisa i Afiliados. Amalungu anamandla okufumana ingeniso ngeminikelo evela kubalandeli babo, ukongeza ekufumaneni inxalenye yengeniso eyenziwe ziintengiso eziboniswa ngexesha losasazo lwabo. I Suscriptores Zikwangumthombo obalulekileyo wengeniso, njengoko abasebenzisi banokuhlawula umrhumo wenyanga ukuze babe nokufikelela kwiinzuzo ezikhethekileyo kumajelo abawalandelayo.

Por otro lado, en Imidlalo yeFacebook Abadali banokungenisa imali ngeprogram iinkwenkwezi. Ababukeli banokuthenga iinkwenkwezi kwaye bazithumele kubasasazi ababathandayo ngexesha losasazo olubukhoma. Inkwenkwezi nganye inexabiso lezoqoqosho kwaye abadali bafumana inxalenye yengeniso eyenziwa yile minikelo. Ukongeza, ngokufezekisa iinjongo ezithile, abasasazo banokuvula uxhaso yeempawu ezifuna ukukhuthaza iimveliso okanye iinkonzo zazo kumxholo wazo. Ezi nkxaso-mali zingenza ingeniso eyongezelelweyo kubadali.

9. Impembelelo yokukhethwa kwabaphulaphuli kwiintlawulo zentengiso kwi-Twitch kunye ne-Facebook

Ukukhetha phakathi kweTwitch kunye ne-Facebook ukuthengisa iimveliso kunye neenkonzo kunokuba yingxaki, kodwa ukwazi ukuba ngubani ohlawula ngaphezulu kunokuba ngumba ogqibayo kwesi sigqibo. Jonga i ifuthe lokhetho lwabaphulaphuli kwiintlawulo zentengiso kuzo zombini iiplatifomu zinokubonelela ngombono ocacileyo oya kuba nenzuzo ngakumbi kwiimpawu.

Kwihlabathi lentengiso yedijithali, abantu ekujoliswe kubo idlala indima ebalulekileyo kwimpumelelo yephulo lentengiso. Zombini i-Twitch kunye ne-Facebook zibonelela ngeendlela ezahlukeneyo zabantu kunye neempawu ezikhethwayo ezivumela abathengisi ukuba bahlule abaphulaphuli babo ngokuchanekileyo. Nangona kunjalo, ukhetho lwababukeli kunye nabasebenzisi beqonga ngalinye linokwahluka kakhulu, oluya kuba nefuthe ngokuthe ngqo kwiintlawulo zentengiso. Kubalulekile ukuqonda lo mahluko kwaye ulungelelanise isicwangciso sakho sentengiso ngokufanelekileyo.

Enye inkalo ekufuneka iqwalaselwe yindlela abathengisi bayahlawulwa kwiqonga ngalinye. I-Facebook isebenza ngokubanzi phantsi kwe-cost-per-click (CPC) okanye imodeli ye-cost-per-impression (CPM), oku kuthetha ukuba abathengisi bahlawula ngokucofa ngalunye okanye umbono ofunyenweyo. Kwelinye icala, iTwitch ibonelela ngeendlela ezahlukeneyo, ukusuka kwiintengiso zevidiyo zangaphambili ukuya kubhaliso lwabasebenzisi, olunokubonelela ngeendlela ezahlukeneyo zengeniso kubadali bomxholo. Ezi zintlukwano kwinkqubo yokuhlawula kufuneka kwakhona zithathelwe ingqalelo xa kuthelekiswa iintlawulo zentengiso phakathi kwamaqonga omabini.

10. Izigqibo: Leliphi iqonga elibonelela ngeenzuzo ezinkulu zoqoqosho kubathengisi?

1. Iinzuzo zoqoqosho zentengiso kwiTwitch:

Enye yeenzuzo eziphambili zoqoqosho zokubhengeza kwiTwitch kukukhula kokuthandwa phakathi kwabasebenzisi, ngakumbi kwicandelo labaphulaphuli abancinci. Ngezigidi zababukeli abasebenzayo mihla le, eli qonga libonelela ngabaphulaphuli abaninzi abanokubakho kubathengisi. Ukongeza, iTwitch inenkqubo eyomeleleyo yokwenza imali evumela abaqulunqi bomxholo ukuba bafumane imali ngemijelo yabo.

Olunye uncedo olufanelekileyo lwezoqoqosho lweTwitch kukugxila kumxholo we-niche kunye noluntu olukhethekileyo. Oku kuvumela abathengisi ukuba bafikelele ngokuthe ngqo kubantu abanomdla kwiimveliso okanye iinkonzo zabo. Ngokuba nabaphulaphuli abahlukeneyo, unokufikelela kumazinga aphezulu okuguqulwa kunye nokunciphisa iindleko zokufumana abathengi.

2. Iinzuzo zoqoqosho zentengiso kuFacebook:

Ngakolunye uhlangothi, intengiso kwi-Facebook inikezela ngeenzuzo zayo zemali. Eli qonga linenani elikhulu labasebenzisi abasebenzayo kwihlabathi liphela, libonelela ngabaphulaphuli abaninzi ukukhuthaza iimveliso okanye iinkonzo. Ukongezelela, i-Facebook inikezela ngeefomathi ezahlukeneyo zentengiso, ukusuka kwiintengiso zevidiyo ukuya kwizithuba ezixhasiweyo, ukunika abakhangisi ukuguquguquka ukuze bafanele iimfuno zabo kunye nohlahlo lwabiwo-mali.

Olunye uncedo olubalulekileyo lwezoqoqosho lwe-Facebook kukukwazi ukufikelela kubaphulaphuli abahlulelene kakhulu ngenxa yezixhobo zayo zokwahlulahlula. Oku kuvumela abathengisi ukuba bajolise kwiintengiso zabo kumaqela athile abantu, imidla ethile, okanye nabasebenzisi abakhe banxibelelana ngaphambili nebrendi. Esi sikhundla sokwahlulahlula-hlula kwandisa ukusebenza kwephulo kwaye kunceda ukunciphisa iindleko zentengiso.

3. Isigwebo sokugqibela: Ngubani obonelela ngeenzuzo ezinkulu kwezoqoqosho?

Ngokubanzi, zombini iTwitch kunye ne-Facebook zibonelela ngeenzuzo zezoqoqosho kubakhangisi, kodwa ukhetho luxhomekeke kwiinjongo kunye nezicwangciso zenkampani nganye. Ukuba ujonge ukufikelela kubaphulaphuli abancinci kwaye ujolise kuluntu olukhethekileyo, iTwitch inokuba lolona khetho lunengeniso. Ngakolunye uhlangothi, ukuba injongo kukufikelela kubaphulaphuli abaninzi kunye nokusebenzisa izixhobo eziphuculweyo zokwahlulahlula, i-Facebook iya kunika inzuzo enkulu yezoqoqosho.

Ekugqibeleni, isigqibo sokuba yeyiphi iqonga lokukhetha kufuneka lisekelwe kuhlalutyo olucokisekileyo lwabaphulaphuli ekujoliswe kubo, iimetriki zokusebenza, kunye neenjongo ezithile zomkhankaso ngamnye wokukhangisa. Kuya kufuneka uvavanye ngononophelo iinzuzo ezinokuthi zibekho zemali kwaye uthathele ingqalelo iimpawu ezizodwa zeqonga ngalinye ukwenza isigqibo esinolwazi kwaye wandise imbuyekezo yakho kutyalo-mali lwentengiso.