I-Snap kunye ne-Perplexity izisa uphando lwe-AI kwi-Snapchat nge-multi-million dollar deal

I-Snap ivale isivumelwano kunye ne-Perplexity AI exabiseke kuyo Izigidi ezingama-400 zeerandi ukubandakanya enjini yakho yokukhangela yencoko kwi I-SnapchatIsici siya kudityaniswa kwi-interface yengxoxo kwaye iya kuhlala kunye ne-AI yam, kunye ne usasazo olucwangcisiweyo oluqala kwi ekuqaleni kuka-2026Ukulandela isibhengezo kunye neziphumo zekota, isitokhwe sibhalise iinzuzo eziphindwe kabini kwiifestile ezahlukeneyo zokurhweba.

Inkampani ilindele ukuphehlelelwa kwehlabathi, ke into entsha Iza kufika naseSpain nakwamanye amazwe aseYurophuIsivumelwano siya kusonjululwa ngokudityaniswa kwemali kunye nesitokhwe, kwaye i-Snap ibonise ukuba iya kuqalisa ukuqaphela ingeniso enxulumene nentsebenziswano ukusuka ngo-2026 ukuya phambili, ngelixa. Ayizukufaka intengiso ecaleni kweempendulo yenziwe yi-Perplexity kwi-app.

Sibandakanya ntoni isivumelwano phakathi kwe-Snap kunye ne-Perplexity?

Isivumelwano sichaza ukuba i-Perplexity ihlawule i-$400 yezigidi kwisithuba sonyaka omnyenjengoko ukukhutshwa kugqityiwe. Inani liqinisa isicwangciso se-Snap sokwahlula imithombo yengeniso ngaphaya kweentengiso zemveli.

Ukudibanisa kuya kwenziwa ngokuthe ngqo kwingxoxo ye-Snapchat ukuze abasebenzisi unokubuza imibuzo kwaye afumane iimpendulo zencoko ngokusekelwe kulwazi olusuka kwimithombo yokuqinisekisa, ngaphandle kokushiya isicelo.

Ngokutsho kwenkampani, I-AI yam iya kuhlala ikhona Ecaleni kophendlo olutsha lwe-Perplexity. Ukongeza, i-Perplexity iya kulawula iimpendulo zakho ze-chatbot ngaphakathi kwe-Snapchat, kwaye i-Snap ayiyi kuthengisa iintengiso ngokuchasene neempendulo ezinjalo.

Umda wexesha lokudibanisa kunye nobubanzi

Izicwangciso ze-Snap zokuqalisa ukudibanisa kunye ekuqaleni kuka-2026Inkonzo ye-Perplexity iya kuba nendawo engagqibekanga kwibhokisi yengxoxo, iyenza lula ukufikelela ngokukhawuleza kukhangelo lwe-AI engenakhuni.

Ukusasazwa kuya kuthathwa njengehlabathi jikelele, ke ngoko abasebenzisi baseSpain nakwiManyano yaseYurophu Baza kukwazi ukufikelela kumava amatsha e-app xa ivuliwe, ngokuhambelana nesicwangciso se-Snap sokubeka phambili iimarike eziphambili.

Ukusabela kweemarike kunye nomxholo wemali

Isibhengezo size kunye neziphumo ezigqithise uqikelelo lwengeniso. Isitokhwe se-Snap Baphinde baphindaphindeka ngaphezulu kwe-16%. emva kokupapashwa kwaye baye benza inkqubela kufutshane I-25% kwezinye iifestile yothethathethwano, ebonisa umdla wemarike kumgca weshishini omtsha onxulumene ne-AI.

Kwikota yesithathu, ingxelo ye-Snap Izigidi ezingama-1.510 zeerandi yengeniso (ngaphezu kweebhiliyoni eziqikelelwa kwi-1.490), Abasebenzisi abasebenza mihla le abangama-477 y 943 millones de usuarios activos mensualesIlahleko eshiyekileyo yancitshiswa yaba Izigidi ezingama-104 zeerandi (ngaphezu kwama-30% ngaphantsi konyaka-ngonyaka) kunye I-EBITDA ehlengahlengisiweyo ifikelele kwi-182 yezigidi.

IBhodi yaBalawuli yamkele a I-500 yezigidi zeerandi inkqubo yokuthenga kwakhonaNgokwenxalenye yayo, "enye ingeniso" (ebandakanya Snapchat+) ikhule i-54% ngonyaka ukuya kwi-190 yezigidi, kwaye isiseko sababhalisi abahlawulwayo sijikeleze 17 millones.

Kwintengiso, inkampani yaqaqambisa isibheno se SMEs kuMntla Melikangelixa ishishini elinabathengisi abakhulu liye labonakala libuthathaka. amaphulo okuphendula ngokuthe ngqo Baye baqhubela phambili i-8% ngonyaka, bexhaswa ngokuphucula ukusebenza kunye nokuthenga izixhobo.

Phakathi kwezinye iimetriki, i-Snap ibike a ukuhamba kwemali ezizigidi ezili-146 y 93,4 millones yokuhamba kwemali simahla, kwakunye nesikhundla se Ibhokisi yemali eyi-3.000 yeebhiliyoniKwikota yesine, isikhokelo sengeniso siphakathi kwe-1.680 yezigidigidi kunye ne-1.710 yezigidigidi, ngokuhambelana nokuvumelana.

Impembelelo kubasebenzisi baseSpain naseYurophu

Nje ukuba isebenze, udibaniso luya kukuvumela ukuba wenze imibuzo ngaphakathi kwincoko kwaye ufumane iimpendulo zencoko ezixhaswa yimithombo yolwazi eqinisekisiweyo. Yonke inkqubo iya kwenzeka ngaphandle kokushiya i-app, enokuphucula ukufunyanwa kolwazi kubasebenzisi ISpain kunye ne-EU.

Inkampani yalatha kwimimoya enokubakho evela kuyo iimfuno zokuqinisekisa ubudala obutsha kumaqonga kunye nemimiselo yendawo (njengaleyo yase-Australia), izinto ezinokumodareyitha ukukhula komsebenzisi kwixesha elifutshane njengoko utshintsho lokhuseleko luphunyezwa.

Intengiso, imirhumo, kunye nemephu yendlela ye-AI

Evan Spiegel uye wabonisa ukuba interfaz conversacional Ifumana ukutsaleka nge-AI, kwaye babona amathuba okuvula i-Snapchat ukuya kumaqabane angakumbi etekhnoloji. Inkampani ihlola indlela yokunxibelelana anuncios patrocinados kunye neearhente zokuthetha ukomeleza uphawu kunye nentsebenziswano yabasebenzisi.

Okwangoku, i-Snap yomeleza ukuzibophelela kwayo inyani eyongeziweyoIilensi zisetyenziswa amaxesha angaphezu kwe-8.000 yeebhiliyoni ngosuku, kunye nabasebenzisi bemihla ngemihla abazizigidi ezingama-350 abanxibelelana ne-AR, kwaye ngaphezulu kwe-500 yezigidi baye bazama iilensi nge-AI yokuvelisa. Ngaphaya koko, ilungiselela ukuqhubela phambili kuyo iiglasi smart ecosystem kunye ne-Snap OS 2.0 inkqubo yokukhutshwa okuzayo.

Ngesivumelwano kunye ne-Perplexity kunye neziphumo ezibonisa ukuphuculwa komsebenzi, i-Snap yenza inkqubela phambili kwinjongo yayo ukwahlula ingeniso nokomeleza amava Ngaphakathi kwe-app: Ukuqala ngo-2026, ukhangelo lwencoko oludityanisiweyo luthembisa amava omsebenzisi alungelelanisiweyo kwaye aqinisekisiweyo, eSpain naseYurophu, ngelixa iintengiso kunye nokubhaliselwa kudibanisa isiseko sezemali.