- I-RedNote, eyayifudula ibizwa ngokuba yi-Xiaohongshu, ikhokela ukukhutshelwa e-US emva kweengxaki zomthetho ze-TikTok.
- I-algorithm yayo ibeka phambili umdla wabasebenzisi endaweni yokugxila kubaphembeleli, ukukhuthaza umxholo wokuqala.
- Iqonga lidibanisa iimpawu ezivela kwi-Instagram, Pinterest kunye neTikTok, ibalaselisa ifashoni, ukuhamba kunye nendlela yokuphila.
- Ibonelela ngezixhobo zokwenza imali kunye nendawo enomtsalane yeenkcubeko ezahlukeneyo kubasebenzisi abatsha.
I-RedNote, eyayifudula ibizwa ngokuba yiXiaohongshu, iye yabangela umdla omkhulu kubume bedijithali. Le nethwekhi yentlalo yaseTshayina, eyilelwe ukunika amava okubonwayo kunye nentlalontle afana namaqonga anjenge-Instagram kunye neTikTok, iye yaba yindawo yokusabela yezigidi zabasebenzisi abaxhalabileyo malunga nokuvalwa okuzayo kweTikTok eUnited States., ukuvelisa utshintsho olukhulayo olubhekiselele kule ndlela yasempuma.
Ngotyando lwakutsha nje kwiVenkile yeApp, iRedNote ayibanga yeyona nto ikhutshelweyo e-US kuphela, kodwa ikwayindawo yokuhlangana yabasebenzisi abavela kwiinkcubeko ezahlukeneyo. Kodwa Yintoni eyenza eli qonga likhetheke kakhulu kwaye libonelela ngantoni ukuba ezinye iinethiwekhi zentlalo azinayo?
Yintoni iRedNote kwaye kutheni isefashonini?
I-RedNote yinethiwekhi yoluntu eyazalwa ngo-2013 e-China phantsi kwegama elithi Xiaohongshu, elinokuthi tra
Iguqulelwe njenge «incwadi encinci ebomvu«. Ekuqaleni yayisaziwa kwilizwe layo lemvelaphi njengendawo yokwabelana ngeengcebiso malunga nokwenza, ifashoni kunye nokuhamba, kodwa kwiminyaka yakutshanje iye yahluka iminikelo yayo. de ibe liqonga esomeleleyo ngakumbi.
Impumelelo yamva nje yeRedNote e-United States inxulumene ngqo neengxaki zomthetho ezijongene neTikTok. Ejongene nesoyikiso sokuvalwa ngokupheleleyo, amawakawaka abasebenzisi baye bafudukela kweli qonga, bezibiza ngokuba "ziimbacu zeTikTok." Into engaqhelekanga kukuba uninzi lwezi Abasebenzisi babona iRedNote njengethuba lokungaqhubeki nje ukonwatyiswa, kodwa nokucela umngeni kwizigqibo zikarhulumente.
Ukunyuka kwayo kwe-meteoric ukuya phezulu kokukhutshelwa kwi-App Store akukhange kuqatshelwe. Okwangoku inezinye Abasebenzisi abasebenzayo abazizigidi ezingama-300 ngenyanga, inani elikhula ngokukhawuleza ngenxa yokufuduka kwabantu abaninzi ukusuka kwiTikTok.
Iimpawu eziphambili zeRedNote
Enye yezona zinto zinamandla zeRedNote kuyilo lwayo, eyilelwe ukukhuthaza ubuchule kunye nokunyaniseka. Ezi zezinye zeempawu zayo eziphawulekayo:
- Ialgorithm egxile kumdla: Ngokungafaniyo neTikTok, i-algorithm yeRedNote ibeka phambili umxholo ngokusekwe kwizinto ezithandwa ngabasebenzisi, hayi kakhulu kubantu ababalandelayo. Oku kunceda ukunciphisa ukubonakaliswa okugqithisileyo kubaphembeleli kwaye kukhuthaza imvelaphi.
- Ifomathi ebonakalayo: Uyilo lwayo ludibanisa okona kulungileyo kwe-Instagram, iPinterest kunye neTikTok, kugxilwe kwimifanekiso kunye neevidiyo ezimfutshane. Le fomati iyenza ilungele ukwabelana ngeengcebiso malunga nefashoni, izimonyo, ukuhamba kunye nendlela yokuphila.
- Intsebenziswano yeenkcubeko ezininzi: Ukufika kwamva nje kwabasebenzisi baseMelika kwiqonga kuye kwaququzelela intsebenziswano eyodwa phakathi kweenkcubeko, ukudala indawo apho ubuchule buhamba kunye nemiqobo yolwimi neyenkcubeko ihlanjululwa.
- Iindlela zokuhlawula: Iqonga libandakanya izixhobo zokwenza imali kumxholo, oye watsala abadali kunye nabasomashishini abanomdla kwiindlela ezintsha zengeniso.
Ukongeza, nangona usetyenziso luyilwe ngokuyintloko ngesiMandarin, inikeza useto lokutshintshela kwisiNgesi, iququzelela ukufikelela kubasebenzisi abangaphandle kweTshayina. Kufuneka kuqatshelwe ukuba ayikafumaneki ngeSpanish, enokuba ngumngeni kubasebenzisi abathetha iSpanish.
Impembelelo yokuvalwa kweTikTok
Ikamva elingaqinisekanga leTikTok e-United States ibe yeyona nto iphambili yokufudukela kwiRedNote. Ngokoqikelelo, ngaphezu I-170 yezigidi zabasebenzisi baseMelika Banokuphulukana nokufikelela kwiTikTok ukuba ukuvalwa komsebenzi kuyaqala. Ukujongana noku kungaqiniseki, abaninzi sele beqalisile ukuphonononga ezinye iindlela, beqaqambisa iRedNote njengeyona ithandwayo.
Abasebenzisi basebenzise ii-hashtag ezinje #TikTokIimbacu ukubhala inguqu yabo kwiqonga elitsha, baqokelela izigidi zonxibelelwano. Oku akubonisi kuphela ukuqina kwabadali bomxholo, kodwa kunye nokukwazi kwabo ukulungelelanisa ngokukhawuleza izixhobo ezintsha zedijithali.
Kutheni ukhetha iRedNote?
Iingcali zibonisa ukuba iRedNote ineempawu ezininzi ezenza ibe nomtsalane xa ithelekiswa nabakhuphisana nayo. Okokuqala, ukugxila kwayo kwizinto ezinomdla zabasebenzisi kuvumela amava omntu ngakumbi. Ngaphezu koko, iqonga ikhuthaza imeko-bume eyinyani ngakumbi, kude nemarike yempembelelo egcweleyo elawula ezinye iinethiwekhi zentlalo.
Ngakolunye uhlangothi, ukuyila okubonakalayo kwesicelo kunye nokukwazi ukudibanisa ukuthengwa kwentlalo kwenza kube a ukhetho olunomdla lwabadali bomxholo, ngakumbi abo bagxile kwifashoni, ubuhle kunye nokuhamba.
Nangona kunjalo, iRedNote ayikho ngaphandle kwemingeni yayo. Yakhe Ukugxila kokuqala kwimarike yaseTshayina kunye nomqobo wolwimi kunokunciphisa ukwanda kwehlabathi. Nangona kunjalo, ngokukhula kwamva nje kumazwe aseNtshona, kusenokwenzeka ukuba sibone uhlengahlengiso ukulungiselela aba baphulaphuli batsha.
Ukusuka kwimvelaphi yayo ngo-2013 ukuya ekuqhumeni kwayo ngo-2025, I-RedNote ingqineke ingaphezu kwefashoni. Ngoyilo lwayo olulodwa, ingqwalasela kwizinto ezinomdla kumntu ngamnye, kunye nesiseko esikhulayo sabasebenzisi, akukho nzima ukucinga ukuba eli qonga line ifuthe elihlala lihleli kwihlabathi ledijithali. Ngelixa isajongene nemingeni, ikwavula amathuba amatsha otshintshiselwano ngenkcubeko kunye nokuyila kwinqanaba lehlabathi.
Ndingumntu othanda itekhnoloji ojike umdla wakhe we "geek" waba ngumsebenzi. Ndichithe ngaphezulu kweminyaka eli-10 yobomi bam ndisebenzisa itekhnoloji yokusika kwaye ndikhenkceza ngazo zonke iintlobo zeenkqubo ngenxa yokufuna ukwazi okumsulwa. Ngoku ndiqeqeshelwe ubugcisa bekhompyutha nakwimidlalo yevidiyo. Oku kungenxa yokuba ngaphezu kweminyaka emi-5 ndibhalela iiwebhusayithi ezahlukeneyo kwitekhnoloji kunye nemidlalo yevidiyo, ndisenza amanqaku afuna ukukunika ulwazi oludingayo ngolwimi oluqondakalayo kuye wonke umntu.
Ukuba unayo nayiphi na imibuzo, ulwazi lwam lusuka kuyo yonke into enxulumene nenkqubo yokusebenza yeWindows kunye ne-Android yeefowuni eziphathwayo. Kwaye ukuzinikela kwam kukuwe, ndihlala ndikulungele ukuchitha imizuzu embalwa kwaye ndikuncede usombulule nayiphi na imibuzo onokuba nayo kweli lizwe le-intanethi.