- I-Disney izotshala imali eyizigidigidi eziyi-1.000 zamaRandi ku-OpenAI futhi ithole amalungelo okuthola amasheya engeziwe esikhathini esizayo ngamawaranti.
- Isivumelwano selayisensi seminyaka emithathu sizovumela ukusetshenziswa kwezinhlamvu ezingaphezu kuka-200 ezivela ku-Disney, Marvel, Pixar, kanye ne-Star Wars ku-Sora kanye ne-ChatGPT Images.
- I-Disney iba yikhasimende elibalulekile le-OpenAI, isebenzisa izici ze-ChatGPT ngaphakathi kanye nezintsha ezisebenzisa i-AI ze-Disney+.
- Le nkampani ihlanganisa lo mfelandawonye nokuhlasela okusemthethweni okubhekiswe ku-Google nezinye izinkampani zobuchwepheshe ngokusebenzisa impahla yayo yobuhlakani ngokungagunyaziwe.
Inyunyana phakathi I-Disney ne-OpenAI Lokhu kumelela enye yezinyathelo ezihlaba umxhwele kakhulu kuze kube manje emncintiswaneni wobuhlakani bokwenziwa obusetshenziswa kwezokuzijabulisa nokuqukethwe. Iqembu lezokuzijabulisa linqume ukusuka ekuxabaneni kwezomthetho liye esivumelwaneni esinobuhlakani. izotshala imali eyizigidigidi eziyi-1.000 zamaRandi ku inkampani eyadala i-ChatGPT futhi izoba ngumlingani wayo wokuqala omkhulu womhlaba wonke wokunikeza amalayisense evidiyo ekhiqizayo.
Lesi sivumelwano sivulela abasebenzisi ithuba lokuthi dala amavidiyo nezithombe ngabalingiswa abasemthethweni I-Disney, i-Marvel, i-Pixar, kanye ne-Star Wars zizosebenzisa amathuluzi e-OpenAI, kodwa ngaphansi kohlaka olulawulwa kakhulu lwe-copyright kanye nokuphepha. Ngesikhathi esifanayo, inkampani ye-Mickey Mouse izosebenzisa ubuchwepheshe be-AI emikhiqizweni yayo kanye nemisebenzi yangaphakathi, igxile kakhulu ku I-Disney+ kanye nezilaleli zomhlaba wonkekuhlanganise neyaseYurophu.
Isivumelwano sezigidi zamaRandi kanye nesivumelwano sokuqala embonini yezokuzijabulisa
I-Disney iqinisekisile ukuthi kuzothatha isikhathi Isibambiso samaRandi ayizigidigidi eziyi-1.000 enhloko-dolobha ye-OpenAI, Lokhu kutshalwa kwezimali kuhambisana neziqinisekiso noma izinketho ezizokuvumela ukuthi uthole inani elengeziwe lamasheya kamuva. Uma unentshisekelo. Nakuba i-OpenAI ingathengiswa esidlangalaleni, lesi sinyathelo siqinisa ubudlelwano besikhathi eside phakathi kwezinkampani ezimbili kanye Ibeka iDisney njengomunye wabalingani bayo ababaluleke kakhulu kwezamaqhinga.
Ngesikhathi esifanayo, izinkampani ezimbili zisayine isivumelwano isivumelwano selayisensi seminyaka emithathu Lokhu kwethulwa njengesivumelwano sokuqala esikhulu sohlobo lwaso seSora, imodeli yokukhiqiza amavidiyo ye-OpenAI. Lesi sivumelwano senza iDisney ibe yi- isitudiyo sokuqala esikhulu saseHollywood egunyaza ngokusemthethweni ukusetshenziswa okukhulu kwempahla yayo yobuhlakani kupulatifomu ye-AI ekhiqizayo.
Ngokusho kwamaqembu, iSora izokwazi ukukhiqiza amavidiyo amafushane esitayela somphakathi ngokusekelwe emiyalweni yombhalo enikezwe abasebenzisi, kusetshenziswa Iqembu labalingiswa abangaphezu kuka-200 nezinto ezibonakalayo ezivela endaweni yonke ye-DisneyLokhu kumelela ushintsho olukhulu ebudlelwaneni bendabuko phakathi kwama-studio ne-AI, obulokhu bubuswa yizinkantolo nezaziso zomthetho kuze kube manje.
Ngemuva kokumenyezelwa kwesivumelwano, amasheya eDisney abhaliswa izinzuzo ezinkulu zemakethe yamasheyaLokhu kubonisa intshisekelo yabatshalizimali ekuzibophezeleni kweqembu ku-AI njengomshayeli wokukhula kwesikhathi esizayo ngesikhathi lapho amapulatifomu okusakaza kanye nezikhungo ezinkulu zezindaba zifuna imithombo emisha yemali engenayo.
Yini abasebenzisi abazokwazi ukuyenza ngabalingiswa be-Disney ku-Sora naku-ChatGPT?
Inhliziyo yesivumelwano itholakala ekusetshenzisweni kobuciko kwempahla yengqondo yenkampani. I-OpenAI ne-Disney bavumile ukuthi, kusukela ekuqaleni ekuqaleni kuka-2026Abasebenzisi beSora bazokwazi Dala amavidiyo amafushane alungele ukwabelana ngawo ezinkundleni zokuxhumana kusetshenziswa abalingiswa abadumile, imihlaba, nezinto ezivela kuma-franchise ahlukahlukene.
Lolo hlu luhlanganisa UMickey noMinnie Mouse, uLilo noStitch, u-Ariel, uBelle, uBeast, uCinderella, uSimba, uMufasa kanye nezinkanyezi zamafilimu afana Iqandisiwe, i-Encanto, i-Inside Out, i-Moana, i-Monsters Inc., i-Toy Story, i-Up noma i-ZootopiaIzinguqulo ezinemifanekiso noma ezinemifanekiso zamaqhawe nababi nazo zifakiwe. Marvel —njengoBlack Panther, uCaptain America, uDeadpool, uGroot, uIron Man, uLoki, uThor, noma uThanos— kanye no Lucasfilm, enabalingiswa abaziwayo njengoDarth Vader, uHan Solo, uLuke Skywalker, uLeia noma uYoda.
Ngaphezu kwabalingiswa, isivumelwano sihlanganisa izingubo, izesekeli, izimoto namasethi izakhi ezidumile ezivela kulezi zindaba, ukuze umsebenzisi akwazi ukuphinda enze izigcawu ezintsha noma ahumushe kabusha ama-universe ajwayelekile ngemiyalo embalwa yombhalo. Umqondo uwukuthi noma ubani, ngaphandle kolwazi oluthuthukisiwe lobuchwepheshe, angakhiqiza okuqukethwe okubonakalayo kwekhwalithi yobungcweti ngemizuzwana embalwa.
Ngakolunye uhlangothi, ukusebenza Izithombe ze-ChatGPT kuzovumela ukuguqulwa kwezincazelo ezibhaliwe —noma okuqondiswe— ngemifanekiso egcwele esekelwe kubalingiswa abafanayo abanelayisensiKulokhu, sibhekene nezithombe ezingaguquki, kodwa ngezinga lemininingwane nokwethembeka okuhlose ukuhlonipha ubunjalo bama-franchise.
Ingxenye eyodwa ephawuleka kakhulu yesivumelwano ukuthi ukukhethwa kwamavidiyo akhethiwe akhiqizwe ku-Sora Iqukethe abalingiswa be-Disney, izotholakala ku-Disney+Okusho ukuthi, ezinye Okuqukethwe okudalwe abalandeli kungagcina kufakwe kukhathalogi yesikhulumi, ngefomethi egadiwe ehlanganisa ukusakaza okuvamile nokubamba iqhaza kwezilaleli okusebenzayo.
Imingcele, ukuphepha kanye nokuvikelwa kwabadali namakhono
I-alliance ayiyona isheke elingenalutho. Bobabili i-Disney ne-OpenAI bagcizelela ukuthi ukusetshenziswa kwe-AI kuzoncika... izilawuli eziqinile kanye nezivikelo ukuvimbela ukuxhashazwa, ukuvikela amalungelo abadali abangabantu nokuthobela imithethonqubo, ikakhulukazi efanele ezimakethe ezifana ne-European Union.
Isivumelwano sikwenza kucace ukuthi Ukudalwa kwezithombe noma amazwi abantu bangempela ngeke kuvunyelwe.Ubuso, amazwi kanye nezici zabadlali, abadlali bezithombe kanye nabanye abanekhono abaye baphila abalingiswa abafakiwe esivumelwaneni, ukuze amavidiyo noma izithombe ezikhiqiza noma ezilingisa ngqo ubunjalo babo zingakhiqizwa.
I-OpenAI izibophezele ekusetshenzisweni izihlungi zokuqukethwe, izinqubomgomo zokusetshenziswa ezisekelwe eminyakeni, kanye nezindlela zokuphepha ukuvimba ukudalwa kwamavidiyo noma izithombe ezingekho emthethweni, ezilimazayo, noma ezingafaneleki ngokusobala. Lokhu kufaka phakathi, isibonelo, imikhawulo kokuqukethwe okunobudlova, kocansi, noma okunye okungekho emthethweni, okubucayi kakhulu uma kubhekwa ukuthi ingxenye enkulu yezilaleli ze-Disney izingane nemindeni.
I-Disney, yona, izoqhubeka nokugcina ukukhethwa kwanoma yikuphi okuqukethwe okufika kumapulatifomu abo, njenge-Disney+. Amavidiyo ahlangabezana nezindinganiso zayo zokuhlela kanye nomkhiqizo kuphela azohlanganiswa, okunciphisa ingozi yokuhlobanisa inkampani nezinto ezidaliwe ezingqubuzana nesithombe sayo somphakathi.
Inkulumo esemthethweni yalezi zinkampani zombili igcizelela ukuzibophezela ku- ukusetshenziswa okunesibopho nokuziphatha kwe-AI yokukhiqizaLokhu futhi kuhlose ukuthumela umlayezo kubalawuli kanye nemboni yamasiko, esimweni sokukhula kwezidingo kanye nokungezwani mayelana nelungelo lokushicilela.
Ushintsho oluhlelekile: kusukela emacaleni kuya ekwenzeni imali ngempahla yobuhlakani
Isinyathelo se-Disney ne-OpenAI sihluke kakhulu nesimo sayo sakamuva maqondana nezinye izinkampani zobuchwepheshe kanye nezinkampani ezintsha ze-AI. Kuze kube muva nje, inkampani yayikhethe isu lokuzivikela elicacile, iphendukela ezinkantolo kanye yeka futhi uyeke izincwadi ukuvimba ukusetshenziswa okungagunyaziwe kwabalingiswa namafilimu abo.
Ezinyangeni zakamuva, iDisney ithumele izaziso ezisemthethweni ezinkampanini ezifana I-Meta, Umlingiswa. I-AI futhi, okubaluleke kakhulu, -Googleokuyinto eyisola ngokusebenzisa imisebenzi yayo enelungelo lobunikazi ukuqeqesha amamodeli afana nabakhiqizi bevidiyo beVeo kanye nabakhiqizi bezithombe be-Imagen ne-Nano Banana. Ngaphezu kwalokho, kanye nezinye izitudiyo ezinkulu njenge-Universal ne-Warner Bros., ijoyine amacala amelene namaphrojekthi okukhiqiza izithombe afana ne- Uhambo lwaphakathi kanye nezinye izinkundla ze-AI.
Encwadini ethunyelwe ku-Google, iqembu lezokuzijabulisa ligcizelela ukuthi inkampani yezobuchwepheshe izobe ikulungele ukwephula ilungelo lobunikazi ngezinga elikhuluukukopisha ikhathalogi ebanzi yemisebenzi enelungelo lobunikazi ukuqeqesha amamodeli abo nokubavumela ukuthi bakhiqize izithombe namavidiyo nabalingiswa abavela kuma-franchise anjenge Iqandisiwe, INkosi Yengonyama, iMoana, iMermaid Encane, iDeadpool, Abaqaphi Be-Galaxy, Indaba Yamathoyizi, Isibindi, iRatatouille, Izilo Inc., iLilo & Stitch, Ngaphakathi, iStar Wars, iSimpsons, iAvengers, noma iSpider-Man, phakathi kwabanye.
I-Disney ithi, naphezu kokuba nezingxoxo ne-Google izinyanga eziningi, akaboni intuthuko eyanele Ngakho-ke, ikhethe umyalelo osemthethweni wokuyeka nokuyeka, futhi uma kudingeka, isinyathelo sezomthetho. Umyalezo ucacile: inkampani ayizimisele ukubekezelela lokho ekubheka njengokuxhashazwa kwezentengiselwano okungagunyaziwe kwabalingiswa bayo kanye nomhlaba.
Isivumelwano ne-OpenAI, ngakolunye uhlangothi, sibonisa isu elihlukile: esikhundleni sokuzama ukuvimba ngokuphelele ukusetshenziswa kwempahla yayo yobuhlakani ku-AI, i-Disney ibheja ku yinikeze ilayisense ngendlela elawulwayo neyenza imalingokukhetha ukuthi ibambisana nobani kanye nokusungula imigomo ecacile yokusebenzisa. Lolu shintsho endleleni yokusebenza lungabeka umkhuba kwezinye izifundo eziye zagcina isimo sokuphendula kuphela.
I-Disney njengeklayenti elikhulu le-OpenAI kanye nendima ye-Disney+
Ngaphandle kokusetshenziswa kwayo kokuzijabulisa ngabalandeli, ukubambisana kunesici esibalulekile senkampani. I-Disney izoba yinkampani Ikhasimende elivelele le-OpenAI, ihlanganisa amamodeli ayo nama-API ezindaweni ezahlukene zeqembu, kusukela ekukhiqizweni kokuqukethwe kuya kusevisi yababukeli noma umsebenzi wabasebenzi bayo.
Inkampani ihlela ukuhambisa I-ChatGPT phakathi kwabasebenzi bayoLokhu kuzovumela ukuzenzekela kwemisebenzi, ukusekela izinqubo zokudala, ukwenza lula imibhalo yangaphakathi, nokusheshisa ukuhamba komsebenzi eminyangweni efana nokumaketha, ukuthuthukiswa komkhiqizo, kanye nensizakalo yamakhasimende. Ngale ndlela, i-AI ekhiqizayo ngeke ibonakale ngaphandle kuphela, kodwa futhi nangendlela imisebenzi yansuku zonke yenkampani ehlelwe ngayo.
I-Disney izophinde isebenzise I-OpenAI APIs ukuthuthukisa izici ezintsha zedijithali kanye nokuhlangenwe nakho ngaphakathi kwesimiso sayo sezinto eziphilayo, kugxilwe kakhulu epulatifomu ye Ukusakaza I-Disney+. Phakathi kwamathuba acatshangelwayo kukhona amathuluzi asebenzisanayo, izincomo eziyinkimbinkimbi kakhulu, okuhlangenwe nakho okwenziwe ngezifiso, kanye namafomethi wokuqukethwe okuxubile ahlanganisa ukukhiqizwa kobungcweti neminikelo ekhiqizwe yi-AI.
Enye yemibono exoxwa kakhulu ukunikeza amaqoqo amavidiyo akhiqizwe nge-Sora futhi ihlelwe yiDisney ngaphakathi kweDisney+, okungaholela ezigabeni ezithile ezisekelwe ekudaleni kwabalandeli, inqobo nje uma izindinganiso zekhwalithi kanye nokuphepha ezibekwe yisitudiyo zihlonishwa.
Ezimakethe ezifana neSpain kanye neYurophu yonke, lapho imithethonqubo yokuvikelwa kwedatha kanye nelungelo lobunikazi iqine kakhulu, lolu hlobo lwamaphrojekthi kuzodingeka luhambisane nohlaka lwezomthetho lwe-EU, okuhlanganisa noluvelayo. Umthethonqubo we-AI waseYurophuIndlela i-Disney ne-OpenAI ezisingatha ngayo lezi zidingo ingaba ngcono kakhulu. ireferensi yezinye izinsizakalo zokusakaza ezisebenza e-EU.
Imodeli yebhizinisi ngemuva kombimbi kanye nokusabela kwemboni
Lo msebenzi wenzeka esimweni lapho amapulatifomu e-AI edinga khona okuqukethwe okungenzeka kusabalale ukuheha nokugcina abasebenzisi, kuyilapho amaqembu amakhulu ezokuzijabulisa efuna izindlela ezintsha zokwenza imali ngamakhathalogi awo. Ku-OpenAI, ukubambisana nomkhiqizo womhlaba wonke njenge-Disney kusho ukufinyelela kubalingiswa kanye nezindawo ezikwazi ukuthuthukisa ukusetshenziswa kwamathuluzi afana ne-Sora noma i-ChatGPT ngezinhlelo zokubhalisa.
Ku-Disney, lesi sivumelwano asinikezi nje kuphela umthombo omusha wemali engenayo yelayisensikodwa futhi nombukiso wokuhlola amafomethi okubandakanya ahambisana kangcono nezizukulwane ezintsha, ezijwayele ukudala, ukuxuba, nokwabelana ngokuqukethwe ezinkundleni zokuxhumana. Ngokunikeza amalayisense ngokusemthethweni abalingiswa bayo, inkampani iphinde inciphise izingozi zomthetho ezibhekene ne-AI yokukhiqiza selokhu yasungulwa.
Izitatimende ezivela kubaphathi abaphezulu bezinkampani zombili zibonisa lo mbono. UBob Iger, i-CEO ye-Disney, ugcizelele ukuthi ukuvela okusheshayo kwezimpawu ze-AI isikhathi esibalulekile somkhakha wezithombe ezilalelwayo nokuthi lokhu kubambisana kuzobavumela ukuthi bandise ukufinyelela kwezindaba zabo ngendlela ecabangelayo nenesibopho, ngenkathi behlonipha abadali bokuqala nemisebenzi yabo.
USam Altman, i-CEO ye-OpenAI, uphikise ngokuthi isivumelwano sibonisa ukuthi izinkampani zobuhlakani bokwenziwa kanye nabaholi bokudala bangakwenza kanjani ukusebenza ndawonye ngaphandle kokubhekana enkantolo, ukukhuthaza izinto ezintsha ezizuzisa umphakathi kanye nokusiza imisebenzi ukufinyelela izithameli ezintsha.
Nokho, akubona bonke abantu ababheka lo msebenzi kahle. Ezinye izinhlangano ezilwela izingane Bagxeke iqiniso lokuthi inkampani exhumene kakhulu nezingane ibambisana nepulatifomu ye-AI imikhiqizo yabo, njengeSora, Ekuqaleni azihloselwe izingane ezincaneBesaba ukuthi ukuba khona kwabalingiswa abanjengoMickey Mouse noma abalingiswa abaphambili be-Frozen kungaba yisilingo kubantwana kanye nentsha ukuthi bagcine besebenzisa amathuluzi angase angafaneleki iminyaka yabo.
Isivumelwano phakathi kweDisney ne-OpenAI siqinisa umqondo wokuthi ukuhlangana phakathi kobuhlakani bokwenziwa kanye nokuzijabulisa Akuseyona into yokuhlola okukodwa, kodwa isu eliyinhloko labadlali abakhulu kulo mkhakha. I-Disney izama ukuvikela nokwenza imali ngefa layo elikhulu lempahla yobuhlakani, ngesikhathi esifanayo izibeka njengomlingani okhethwayo wenye yezinkampani ze-AI ezinethonya kakhulu zamanje. Konke kukhomba kulokhu. lolu hlobo lwelayisensi, uma besebenza kahle ezimakethe ezifana neYurophu ne-United States, Zizoba iphethini ezinye izitudiyo namapulatifomu azozama ukuyilandela.ukusheshisa isigaba esisha sokudala nokusetshenziswa kokuqukethwe kwedijithali.
Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.
Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.