- I-Spotify yenza amavidiyo omculo asebenze kuma-akhawunti e-Premium e-US nase-Canada ku-beta yomhlaba wonke.
- Isici sikuvumela ukuthi ushintshe phakathi komsindo nevidiyo ngenkinobho ethi "Shintshela kuvidiyo" kuselula, ikhompuyutha ne-TV.
- Amavidiyo omculo, afaka abaculi abafana no-Ariana Grande no-Olivia Dean, athuthukisa ukusebenzelana futhi avule inkundla entsha ngokumelene ne-YouTube Music.
- Inkampani ihlela ukunweba lesi sici siye e-Europe, ngezibikezelo ezingekho emthethweni ezikhomba eSpain naseningizimu ye-Europe eziqala ngo-2026.
I-Spotify ithathe esinye isinyathelo esu layo lokuzibonakalisa njengebhentshimakhi ukusakazwa komculo okhokhelwayo ngokwethulwa kwamavidiyo omculo ngaphakathi kwesevisi yayo ye-Premium. Ipulatifomu iqala hlanganisa amavidiyo omculo aphelele ekulaleleni, umnyakazo oqonde ngqo indawo ebibuswa yi-YouTube ngaphambilini kanye nezinye izimbangi.
Nakuba ukusebenza kokuqala kugxile I-United States neCanadaUkukhishwa kuyingxenye ye-beta ebanzi futhi kuvula indlela ye- Abasebenzisi be-Premium abavela e-Spain nasemhlabeni wonke I-Europe izokwazi ukusakaza amavidiyo omculo ngqo ku-Spotify ezinyangeni neminyaka ezayo.
Ayini ngempela amavidiyo e-Spotify Premium?
Umsebenzi omusha we Amavidiyo we-Spotify premium Kubandakanya ukuhlanganisa ividiyo yomculo esemthethweni yengoma endaweni efanayo lapho umsindo usuvele udlala khona. Kumathrekhi ahambisanayo, inkinobho ivela esikrinini sokudlala futhi enokukhethwa kukho "Shintshela kuvidiyo"okukuvumela ukuthi usuke kumsindo wendabuko uye kuvidiyo yomculo ngaphandle kokushiya uhlelo lokusebenza.
Lapho umsebenzisi ecindezela leyo nkinobho, isiqeshana sevidiyo siqala lapho ingoma igcine khona.Ngakho-ke, ushintsho luyenzeka ngokushesha futhi aludingi ukuqala inqubo kusukela ekuqaleni. Ngaphezu kwalokho, Ungathepha futhi ukuze ubuyele kumodi yomsindo kuphelaLokhu kuyasiza uma usebenzisa idatha yeselula noma ukhetha ukulalela ngaphandle kwevidiyo.
I-Spotify ihambisana nalesi sici nesigaba esithile se "amavidiyo omculo ahlobene" ethatha indawo yesigaba samagama lapho ikumodi yevidiyo. Kusukela lapho Amanye amavidyo kliphu angangezwa ngaphakathi kwenkundla ngokwayo., okwenziwayo okusikhumbuza ngandlela-thile lokho okunikezwa yi-YouTube noma i-TikTok, kodwa okugxile kokuqukethwe okusemthethweni okuvela kumaciko.
Inkampani igcizelela ukuthi, okwamanje, Lena i-beta ekhawulelwe, kokubili ezimakethe nangenombolo yezingoma nabaculi, kuyilapho kuhlolwa ukuziphatha komsebenzisi futhi kulungiswa ingqalasizinda yobuchwepheshe edingekayo ukuze kusatshalaliswe ividiyo ngezinga elikhulu.
Itholakala kuphi futhi imuphi umthelela engaba nawo eYurophu?
I-premiere ebonakalayo kakhulu ye- Amavidiyo we-Spotify premium Lokhu kwenzeka e-United States nase-Canada, lapho ababhalisile abakhokhelwayo sebeqala ukubona inketho yevidiyo ekukhethweni kwezingoma. Inkampani ikuqinisekisile ukuthi Lesi sici sizotholakala kubo bonke abasebenzisi be-Premium. kuwo womabili la mazwe ngaphambi kokuphela kwenyanga.
Nokho, Ukuthunyelwa akugcini eNyakatho MelikaI-Spotify ifaka lesi sici esisha ngaphakathi kohlelo olubanzi lwe-beta olufaka phakathi 11 izimakethe zokuqala: I-United Kingdom, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, Kenya, plus Canada kanye ne-USAKulawa mazwe, inkundla ibilokhu izama amafomethi wevidiyo ahlukene futhi ikala umthelela ekusetshenzisweni kwansuku zonke.
ESpain nakwamanye amazwe aseningizimu yeYurophu, Inkampani ayikalukhiphi usuku olusemthethweni.Kodwa-ke, imithombo yezimboni iphakamisa ukuthi, ngokulandela iphethini evamile yokukhishwa kwe-Spotify, ukufika kwe- iziqeshana zevidiyo kuma-akhawunti e-Spanish Premium Kungaba cishe ingxenye yekota yokuqala ka-2026. Okusho ukuthi, umsebenzi uzoqala uhlanganiswe ngokugcwele ezimakethe zase-Anglo-Saxon kanye naseNyakatho Yurophu ngaphambi kokugxumela eningizimu.
Kunoma ikuphi, iqiniso lokuthi i-United Kingdom, Germany, Italy, Netherlands, Poland, neSweden asevele esohlwini lwezimakethe ezine-beta esebenzayo libonisa ukuthi Ukufika kweYurophu kuyaqhubeka nokuthi iSpain izongena kugagasi elilandelayo, lapho isigaba sokuhlola esibaluleke kakhulu sesiphelile.
Amavidiyo e-premium asebenza kanjani ezinhlelweni zokusebenza ze-Spotify
Ukuhlanganiswa kwamavidiyo omculo kuklanyelwe ukusebenza cishe ngendlela efanayo kuwo wonke amapulatifomu lapho iSpotify ikhona. Abasebenzisi be-Premium Labo abayingxenye yezimakethe ezinikwe amandla bangathola inkinobho yevidiyo kuzinhlelo zokusebenza ze-iOS, i-Android, ikhompuyutha nethelevishini.
Kuselula, isipiliyoni siqondile ikakhulukazi: ngenkathi ingoma ehambisanayo idlala, inkinobho iyavela. "Shintshela kuvidiyo" esikrinini sokudlala. Ukuyithepha kuqala ividyo kliphu, futhi uma umuntu ephendulela ifoni kumodi ye-landscape, okuqukethwe kuyavezwa. Iskrini esigcwele, njengasesidlali sevidiyo esijwayelekile.
Kuma-TV nezinhlelo zokusebenza zedeskithophu, ukuziphatha kuyafana, ngokugcizelela okucacile ekuguquleni i-Spotify ibe yi- isikhungo sokusebenzisa i-audiovisual lapho ungashintsha khona usuke ohlwini lokudlalwayo lomculo uye kuseshini yesiqeshana sevidiyo ngaphandle kokushintsha izinhlelo zokusebenza. Lokhu kuvumelana kwesixhumi esibonakalayo kuyisihluthulelo sokuqinisekisa ukuthi isici singasetshenziswa kahle kwamanye amazwe.
Ngaphezu kwalokho, inkampani igcina izinketho zokusebenzelana zakudala: usengakwazi ukulondoloza ingoma emtapweni wolwazi wakho, wabelane ngayo ezinkundleni zokuxhumana, noma uyingeze ohlwini lwadlalwayo, kungaba ngemodi yomsindo noma yevidiyo, ukuze Isendlalelo esibonakalayo asiphazamisi ukusetshenziswa okuvamile. kusuka service.
Abaculi abahilelekile kanye nekhathalogi yokuqala yamavidiyo omculo
Kulesi sigaba, i-Spotify ikhethe i- ikhathalogi yevidiyo encaneLe festiveli igxile kumaciko ahlonishwayo emhlabeni wonke ukuze andise umthelela wawo. Izenzo eziqinisekisiwe zifaka u-Ariana Grande, u-Olivia Dean, u-BABYMONSTER, u-Addison Rae, u-Tyler Childers, u-Natanael Cano, no-Carín León.
Ukukhetha kuhlanganisa izinkanyezi ze-pop zomhlaba jikelele Ngabaculi abanesisekelo esiqinile ezinhlotsheni ezifana nezwe, i-K-pop, nomculo wesiLatini, indlela ye-Spotify iyivumela ukuthi ihlaziye ukuziphatha okuhluke kakhulu kuye ngohlobo lwezithameli. Lobu bubanzi bukwenza kube lula ukubona ukuthi umlandeli we-pop ovamile usabela kanjani uma kuqhathaniswa nesinye esigxile kakhulu ezigcawini ezithile.
Inkampani ngokwayo iyavuma ukuthi ikhathalogi "isenomkhawulo" nokuthi izongeza okwengeziwe. amavidiyo omculo amasha azokhishwa kancane kancaneUmgomo ucacile: ukwakha inqolobane enkulu ngokwanele ukuze umsebenzisi we-Premium akwazi ukuchitha ingxenye enhle yesikhathi sakhe ku-Spotify ebuka ividiyo ngaphandle kokuthi aphendukele ezinkundleni zangaphandle.
Ngokuhambisanayo, ingxenye "yamavidiyo omculo ahlobene" evela lapho imodi yevidiyo yenziwe yasebenza engomeni isiza ukutholwa. izingoma ezintsha nabaculi, okuqinisa indima yesikhulumi njengomyalelo womculo nakumkhakha wokulalelwayo nokubonwayo.
Amavidiyo e-Premium ngokumelene ne-YouTube nezinye izinkundla zokusakaza
Umnyakazo kaSpotify uqondwa kangcono ngokubheka isimo sokuncintisana. Sekuyiminyaka, i-YouTube iyindawo ongayibuka amavidiyo omculo asemthethweniLokhu kubandakanya abantu abakhokhela ukubhalisa kwisevisi yokusakaza umculo. Ngokufika kwamavidiyo e-premium, i-Spotify ihlose ukugcina leyo ngxenye yokusetshenziswa ngaphakathi kwe-ecosystem yayo.
Inkampani igcizelela ukuthi ividiyo inikeza a umuzwa ogxile kakhulu futhi ohehayo Umsindo wodwa ubaluleke kakhulu kubakhangisi nasekuqiniseni ubuhlobo phakathi kwabalandeli namaciko. Esimweni lapho ukunakwa kukhawulelwe, ukungeza okubonakalayo emculweni kuyindlela yokugcina izethameli zibambe iqhaza ohlelweni lokusebenza isikhathi eside.
Mayelana nezinombolo, iSpotify ithi uma umsebenzisi ethola ingoma ehambisana nevidiyo yomculo endaweni yesikhulumi, ine Amathuba angama-34%. Kube nokwenyuka okungu-24% kumathuba okudlala kabusha ividiyo kanye nethuba elikhulu elingu-24% lokuyilondoloza noma lokwabelana ngayo evikini elilandelayo. Lezi zibalo ziqinisa umqondo wokuthi ividiyo ayiyona nje into yokuhlobisa, kodwa ithuluzi elinamandla lokwandisa ukuzibandakanya.
Ngokungafani ne-Apple Music kanye ne-Amazon Music, ephinde yahlola okuqukethwe kwamavidiyo, indlela ye-Spotify iwukuhlanganisa lesi singqimba esibukwayo ngokwengeziwe futhi sihambisane nemodeli yayo ye-freemium ne-premium. Inhloso icacile: wandise isiphakamiso senani lokubhaliselwe okukhokhelwayo ngaphandle kokuguqula uhlelo lokusebenza lube yisibonelo nje se-YouTube.
Umthelela ebhizinisini: ukusebenzelana, izintengo, namasu aphambili
Ukugxila kumavidiyo e-premium kuhambisana nesu lakamuva le-Spotify lokugxila kulo inzuzo kanye nokukhuphuka kwe-ARPU (imali engenayo emaphakathi ngomsebenzisi ngamunye). Ngemva kweminyaka yokubeka phambili ukukhula komsebenzisi, inkampani isiqalile ukulungisa izintengo futhi yethule izici eziqinisa ukukhanga kwendlela yokukhokha.
Ezigabeni zakamuva, isevisi inyuse inani lentengo yohlelo lomuntu ngamunye lwe-Premium ngaphezu kwalokho 150 izimaketheFuthi omunye umjikelezo wokwenyuka kulindeleke e-United States phakathi nekota yokuqala yonyaka ozayo, ngokusho kwe-Financial Times. Kunengqondo ukucabanga ukuthi, esikhathini esimaphakathi, lezi zibuyekezo zentela zizogcina zifinyelele naseYurophu.
Kulo mongo, amavidiyo omculo anikezela nge-Spotify a izizathu ezengeziwe ukuchaza ukukhuphuka kwamanani esikhathi esizayo futhi, ngesikhathi esifanayo, ukunciphisa ingozi yokukhansela: izakhi ezihlukanisayo kakhulu uhlelo lwe-Premium, kuba nzima nakakhulu ukwenza ngaphandle kwalo.
Le nkampani nayo isanda kugqamisa i ukudonsa okukhulu okugoqiwe, isifinyezo sayo saminyaka yonke semikhuba yokulalela, esahlanganisa okungaphezu kwalokho 200 izigidi zabasebenzisi emahoreni angama-24 kuphela, ngo-19% ngaphezu konyaka odluleKubaphathi abaphezulu, izinkomba ezifana nalezi zibonisa ukuthi ukuzibophezela kungase kubaluleke kakhulu kunenombolo nje yama-akhawunti abhalisiwe.
Amavidiyo e-Premium angena ngokunembile kuleyo ngqondo: nikeza izizathu zokuthi umsebenzisi achithe isikhathi esiningi ngaphakathi kwe-Spotifysebenzisana nokuqukethwe okwengeziwe futhi ubone isevisi njengento ethile iphelele kakhulu kunomtapo wolwazi olula.
Yini abangayilindela abasebenzisi baseSpain uma amavidiyo aphambili efika?
Mayelana neSpain kanye neYurophu yonke, ukuthunyelwa kwe Amavidiyo we-Spotify premium Lokhu kuvula amathuba amaningana athakazelisayo. Ngakolunye uhlangothi, lesi sici cishe sizohambisana nezivumelwano ezithile namalebula namaciko aseSpain naseYurophu, okuvumela abasebenzisi ukuthi babukele amavidiyo omculo avela kubaculi bendawo ngaphandle kokushiya uhlelo lokusebenza.
Ukuhlanganiswa nezicelo ze ama-smart TV namadivayisi okusakaza Lesi sici sithola ukugqama okuthile ezindlini zase-Europe, lapho ukubuka umculo nevidiyo esikrinini esikhulu kuhlanganiswa nokusetshenziswa kweselula. I-Spotify isivele ikuqinisekisile ukuthi umsebenzi wevidiyo uzohambisana nezinhlelo zokusebenza zayo ze-TV ne-PC, kanye ne-Android ne-iOS.
Elinye iphuzu elibalulekile ukuthi lesi sici esisha sizokuthinta kanjani ukuhlalisana kwaso nezinye izinsiza zokusakaza ividiyo. Abasebenzisi abaningi base-Europe bahlanganisa i-Spotify Premium nokubhaliselwe ezinkundleni ezifana ne-YouTube Premium, i-Netflix, noma i-Disney+, futhi kuzojabulisa ukubona ukuthi ingakanani amavidiyo omculo kuSpotify Banciphisa isidingo sokuya ku-YouTube ukuze ubuke umculo ngendlela ebonakalayo.
Ekugcineni, ukufika kwamavidiyo I-Premium ingaba nomthelela ekutheni izinhlu zokudlalayo ezidumile zisetshenziswa kanjaniizingxube zokuhlela noma amazinga endawo. Ngeke kumangaze uma uSpotify egqanyiswa izinhla zokudlalayo eziklanywe ngokukhethekile ukuze futhi ibukwe ngefomethi yevidiyo, ngaleyo ndlela kuthuthukiswe ukusetshenziswa eduze nalokho kwesiteshi sikamabonakude somculo, kodwa ngokulawulwa okuphelele ngumsebenzisi.
Ukukhishwa kwamavidiyo e-premium ku-Spotify Ikhomba uguquko oluqhubekayo lwenkonzo., esukela ekubeni inkundla egxile cishe ngokuphelele emsindweni iye ekubeni indawo eyingxube ye Ukubhaliswa komculo nevidiyoUma isigaba se-beta eNyakatho Melika kanye nezimakethe zokuqala zaseYurophu sihlangabezana nokulindelwe, abasebenzisi be-Premium e-Spain kanye nalo lonke izwekazi maduzane bazokwazi ukulalela nokubuka abaculi abayintandokazi yabo ngaphandle kokushiya uhlelo lokusebenza asebevele belusebenzisa nsuku zonke.
Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.
Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.