I-Apple TV ihlala ingenazo izikhangiso: ukuma okusemthethweni nokuthi kusho ukuthini eSpain

Phakathi kwegagasi lezinkundla ezibheja ezinhlelweni ezisekelwa yizikhangiso, Apple TV khetha ukuphambana nokusanhlamvuNgaleso sikhathi, i-Netflix, i-Disney +, ne-Prime Video bandisa ukunikezwa kwabo ngezikhangiso nezinketho ezintsha zokubeka. Ekukhangiseni, isigaba se-Apple's Services sibeka umugqa ocacile: ukulondoloza okuhlangenwe nakho okungenazihibe.

Lokhu akukhona ukuqondana. Labo abaseCupertino bagcizelela ukuthi inani elihlukanisayo lenkonzo liseqophelweni eliphezulu nokuvumelana kwesipiliyoni, futhi okwamanje. Leyo sibalo ayifaki izikhangiso ezingaphakathi kokuqukethwe.Isinqumo sithinta ngokuqondile abasebenzisi base-Spain naseYurophu, lapho isevisi igcina khona ukuma kwe-premium ngaphandle kwezinsiza zokukhangisa.

Azikho izimemezelo, futhi azikho izinhlelo zesikhashana zokuzethula

Iphini likamongameli omkhulu wenkampani, u-Eddy Cue, ukususe ukungabaza: I-Apple ayisebenzi ohlelweni olusekelwa isikhangiso lwe-Apple TV.Wakuchaza ngokucophelela, eshiya umnyango othi "never say never" uvaliwe, kodwa unomyalezo ongaguquki wamanje.

Asinalutho emisebenzini okwamanje.Angifuni ukusho ukuthi ngeke kwenzeke, kodwa akukho ezinhlelweni njengamanje. Uma sigcina intengo yokuncintisana, kungcono kubasebenzisi ukuthi okuqukethwe kwabo kuphazanyiswe ukukhangisa.

Lesi simo siyaphambana nawo wonke umkhakha, lapho umkhuba obusa kuyinto okubhaliselwe okushibhile okuxhaswe yizikhangisoEndabeni ye-Apple, okuhamba phambili ukulawula kokudala kanye nombono womkhiqizo ohambisana nekhathalogi yawo yoqobo.

Amanani: isimo eSpain nase-United States njengesibuko

Emakethe yaseSpain, i-Apple TV igcina isabelo sayo sanyanga zonke I-9,99 euroE-United States, nokho, isevisi iye yabiza kakhulu kangangokuthi Amadola ka-12,99, ngemva kwezibuyekezo ezimbalwa kusukela yethulwa ngo-2019. Lowo mehluko ubonisa ukuthi, okwamanje, Ukwenyuka kwentengo kwakamuva akukakadluliswa eSpainlapho ukuma kuhlala kunolaka ngokwesilinganiso senani lekhwalithi.

Ngokungeziwe entengo, iphakheji ihlanganisa izici ezithuthukisa inani elibonakalayo: Ukudlala kwe-4K nge-Dolby Vision ngezihloko ezihambisanayo kanye nethuba lokusebenzisa “Emndenini”, isici esivamile ku-Apple ecosystem evumela ukwabelana okubhaliselwe phakathi kwamalungu omndeni.

Kuhle ukukhumbula ukuthi isu lentengo le-Apple TV livele kusukela ekuqalisweni kwalo ngo-2019 ngamanani aphansi kakhulu, ukuze likwazi ukwazisa ngokuhambisana nobukhulu nodumo lwekhathalogi yalo yamanje; ngakho-ke, I-Apple ifuna ukulinganisa ukutshalwa kwezimali kanye nokusimama ngaphandle kokusebenzisa ukukhangisa.

Kungani i-Apple igwema ukukhangisa endaweni yayo

Inkampani ayizifihli izinto eziza kuqala: ulwazi lomsebenzisi kanye nokuvumelana komkhiqizoUkwengeza izikhangiso kunciphisa ukunikezwa kwe-premium, futhi i-Apple ikhetha ukuncintisana ngekhwalithi, hhayi ngokunciphisa izindleko nganoma iyiphi intengo. Ukuqhathanisa ne-Apple Music kuyafaneleka: ayikho inguqulo yamahhala, esekelwa izikhangiso; ukhokhela umkhiqizo ophucuziwe, ongaphazamiseki.

Ngokombono webhizinisi, i-Apple TV idinga ukutshalwa kwezimali okubalulekile emikhiqizweni yokuqala. Nakuba kuke kwakhulunywa ngokulahleka okunqwabelene, indlela ekhethiwe ihlanganisa... thuthukisa izindleko, uqinise ukwethembeka kwababhalisile, futhi ukhuphule izinga lekhathalogi, esikhundleni sokuvula umnyango wekhefu lokukhangisa ochungechungeni namafilimu.

Kusukela kulowo mbono, ukugcina intengo yokuncintisana uma kuqhathaniswa nezimbangi eziphezulu, kodwa azikho izikhangiso kunoma yiluphi uhlelo, ihambisana nohlelo lwenani i-Apple efuna ukusigcina enkonzweni yayo.

Imboni ibheke ezikhangisweni (ngisho nalapho ime kancane), i-Apple iya eceleni

Umehluko kuyo yonke imakethe ubonakala kakhulu nsuku zonke: I-Netflix, i-Disney+, i-Prime Video noma i-HBO Max Baphromotha izinhlelo ezisekelwa yizikhangiso futhi bazama namafomethi amasha ngaphakathi kwezinhlelo zabo zokusebenza. I-Apple iphinde yahlola ukukhangisa kumasevisi afana ne I-Apple MapsEnye yezitayela zakamuva ukuthatha i- misa isikhashana isikrini ngezikhangiso, ifomethi ekuhlolweni nasekunwebeni emazweni ahlukene.

Lesi sinyathelo siphendulwa usesho lwemali engenayo ephindelelayo kanye ne-ARPU ephezulu, kodwa ithinta umuzwa wombukeliI-Apple, ngakolunye uhlangothi, igcizelela ukuthi ikhetha ukugcina intengo yayo "enolaka" ukuze ithethelele ukubuka okungaphazamiseki, ngaphandle kokufaka izikhangiso nasezindaweni ezifana nesikrini sokumisa isikhashana.

Isu alisho ukungenzi lutho: uma imakethe noma izindleko zikudinga, inkampani ingaphinda ihlole indlela yayo. Okwamanje, Imephu yomgwaqo icacile: azikho izimemezelo.

Ibhrendi kanye negama lamagama: kusukela ku-“Apple TV+” kuya ku-“Apple TV”

Ngokuhambisanayo, i-Apple yenze inqubekelaphambili ekwenzeni lula umkhiqizo wayo, yamukele "Apple TV" njengetemu elijwayelekile. Inkampani iyavuma ukuthi u-“+” wenza umqondo ngezinkonzo ezinenguqulo yamahhala kanye nenguqulo enwetshiwe, into engasebenzi lapha. Noma kunjalo, E-Spain, kusejwayelekile ukubona igama langaphambili ekuxhumaneni nokuxhumana., umphumela ovamile wenguquko ekushintsheni komkhiqizo womhlaba.

Ngale kwelebula, okubalulekile kumsebenzisi yilokho Isu lesevisi lihlala lingashintshiwe.: ikhathalogi yakhe, ukwethulwa ngokucophelela kanye nokungabikho kokukhangisa ekukhiqizweni kabusha kokuqukethwe.

Ngenkathi amanye amapulatifomu ehlanganisa izinhlelo zawo ngezikhangiso namafomethi amasha okukhangisa, i-Apple ichaza i-niche yayo ngendlela yakudala kakhulu: khokha ukuze ubukele ngaphandle kweziphazamisoKulabo ababeka ulwazi kuqala kunesaphulelo, okunikezwayo kusesenengqondo, ikakhulukazi e-Spain, lapho intengo yamanje iqinisa lokho kumisa. ezinye izindlela ezinamakhefu okuhweba.

I-athikili ehlobene:

I-Apple TV ilahlekelwa i-Plus: leli igama elisha lesevisi

U-Alberto Navarro

Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.

Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami ​​​​kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.