- I-Disney ne-YouTube TV zivala isivumelwano seminyaka eminingi esibuyisela i-ESPN, i-ABC nezinye iziteshi zenkampani.
- Ukucisha isignali kuphumele ekulahlekeni okulinganiselwe okungafika ku-$60 wezigidi ze-Disney kanye nesinxephezelo sabasebenzisi be-YouTube TV.
- Ukungqubuzana kuqinisa amandla okuxoxisana okusakazwa kwenkundla ye-TV futhi kugqamisa ukuthi abasebenzisi bangashintsha kalula kanjani abahlinzeki.
- Isivumelwano sengeza kwamanye amadili akamuva kulo mkhakha, sihlanganisa i-YouTube TV njengengxenye ebalulekile ekusabalaliseni iziteshi ezibukhoma.
Ngemva kwezinsuku ezimbalwa zokubuyela emuva naphambili, I-Disney ne-YouTube TV zikwazile ukuvala isivumelwano esisha sokusabalalisa okuqeda ukunqamuka kwesignali okuyinkinga ikakhulukazi, okuhambisanayo njengoba kwenzeka ngempelasonto egcwele imidlalo ebukhoma. isivumelwano sivumela iziteshi ze-Disney, ne-ESPN ne-ABC ehamba phambili, zitholakale futhi cishe ababhalisile abayizigidi eziyi-10 bensizakalo kamabonakude esakazwayo ye-Alphabet.
Inkampani yezokuzijabulisa ikuqinisekisile ukuthi yi- isivumelwano seminyaka eminingi esibuyisela uhla olugcwele lwamaketango neziteshi Isiteshi sika-Disney se-YouTube TV. Lokhu akubandakanyi iziteshi zayo zezemidlalo ezaziwa kakhulu kuphela, kodwa nezinye iziteshi ze-Disney ebezingatholakali kusukela ekupheleni kuka-Okthoba, ezikhiqizayo. Ukunganeliseki phakathi kwabasebenzisi abathanda kakhulu okuqukethwe okubukhoma.
Ukuphela kokucinywa nokubuyiselwa kweziteshi ze-Disney ku-YouTube TV
AbakwaDisney baveze ukuthi, njengengxenye yesivumelwano esisha sebhizinisi, Iphothifoliyo yayo yonke yamashaneli neziteshi, okuhlanganisa i-ESPN ne-ABC, isiqalile ukwenziwa isebenze kancane kancane. Kumakhasimende e-YouTube TV, ukubuyiselwa kuza ngaphambi nje kwenye impelasonto eneshejuli yezemidlalo ematasa, kunciphisa umthelela kubalandeli abathembele endaweni ukuze babukele ukusakaza bukhoma.
El ukungqubuzana kushiye i-YouTube TV akukho ukufinyelela izimpawu ezibalulekile zemakethe yase-USkanye ne-ESPN kanye nenethiwekhi ye-generalist ye-ABC, kusukela ngo-Okthoba 30. Phakathi nenkathi yebhola lebhola lekolishi kanye ne-NFL eqhubekayo, ukusika kwaba iphuzu elikhulu lokungqubuzana phakathi kwesiteji nababhalisile bayo.
Eceleni kokumenyezelwa kwesivumelwano, imakethe yamasheya ikhombise ukushuba kwesimo ekwakhiwe ngesikhathi sezingxoxo. Amasheya ezinhlamvu ehle cishe ngo-0,6% esimisweni sangoLwesihlanuNgaleso sikhathi, amasheya e-Disney ehle ngo-1,6% afinyelela cishe ku-$105,84. Inkampani iMickey Mouse isivele yehle cishe ngo-7,8% ngosuku olwedlule ngemuva kokubika imiphumela yekota eyehlayo kulokho okwakulindelwe ngabahlaziyi.
Kubasebenzisi beplatifomu, umphumela we-pulse unemiphumela esheshayo ekuphileni kwabo kwansuku zonke. Ababhalisile be-YouTube TV abalandela eduze ibhola laseMelika bangaphinda bafinyelele ukusakazwa bukhoma wezinhlelo nemicimbi ebaluleke njengesikhala se-College GameDay ngoMgqibelo noma i-NFL's Monday Night Football, ngaleyo ndlela kutholwe uhlelo kwabaningi okuyisizathu esiyinhloko sokubhalisa kule nkonzo.
Lolu hlobo lwengxabano alulusha emkhakheni, futhi lungena ngaphansi kwe-a impi ebonakalayo ngokuya phakathi kwabanikazi bokuqukethwe nezinkundla zokusabalalisaNakuba icala lenzeka e-United States, lisebenza njengesexwayiso e-Europe nase-Spain, lapho izinkampani ezinkulu zobuchwepheshe kanye namaqembu e-audiovisual nawo ehlala exoxisana ngemibandela yokufinyelela eziteshini eziwumugqa kanye namakhathalogi afunwayo.
Ukucima okumba eqolo: umthelela wezomnotho ku-Disney kanye nengcindezi ye-YouTube TV
Abahlaziyi bezezimali bayavumelana nalokho Ukucima kwesignali kube yingozi kuzo zombili izinhlangothiKude kube khona owinile ocacile, ukungaboni ngaso linye okuthathe isikhathi eside kugqamise ukuthi, endaweni enezinketho eziningi zokusakaza bukhoma, amaqembu emidiya nezinkundla zibeka engcupheni yokulahlekelwa uma bethatha izikhundla zabo ngokweqisa.
UBenjamin Swinburne, umhlaziyi weMorgan Stanley, ubale lokho Iviki ngalinye ngaphandle kokusabalalisa lihumusha cishe ku-$0,02 ngaphansi emalini eyiholo elungisiwe ngesheya ngalinye le-DisneyLesi silinganiso sibonisa ukuthi ingxabano yalolu hlobo, ngisho noma ibonakala ihlukanisiwe, ingagcina iboniswa kuma-akhawunti enzuzo nokulahlekelwa, into ekhathaza abatshalizimali ikakhulukazi esimweni sokuncintisana okuqinile kwezithameli.
Ngaphezu kwalokho, u-Swinburne walinganisela ukuthi ukucisha bekuyosho [okuthile] ku-Disney umthelela olinganiselwa ku-$60 wezigidi zenzuzoLesi yisibalo esibalulekile, ikakhulukazi uma sengezwe kwezinye izinselelo inkampani ebhekene nazo esigabeni sayo sethelevishini nokusakaza. Eqenjini elizama ukwandisa izindleko nokuqinisa inzuzo yezinkundla zalo zedijithali, lezi zinhlobo zokuphazamiseka zengeza ingcindezi eyengeziwe.
Ohlangothini lwe-YouTube TV, inkundla isikhethile nikeza amakhredithi angama- $20 kwababhalisile bayo njenge isenzo esinxephezelayo ngenxa yesikhathi abakwazanga ukufinyelela okuqukethwe kwe-Disney. Ngalesi silinganiso, inkampani izama ukunciphisa ubungozi bokukhansela futhi ibonise ukuzwela okuthile kubasebenzisi, asebejwayele ukushintsha abahlinzeki uma benomuzwa wokuthi abakutholi lokho abakukhokhelayo.
U-Ric Prentiss, umhlaziyi we-Raymond James, uveze ukuthi ukukhula okukhulayo kwe-YouTube TV njengomhlinzeki wethelevishini ebukhoma... Kubanika amandla amakhulu okuxoxisana uma kuqhathaniswa namaqembu emidiya yendabuko.Kodwa-ke, uphinde waxwayisa ngokuthi kulokhu ukucima kukagesi kuzobe kucekele phansi inani lenkundla ngokwayo, ngoba amakhasimende angathuthela ngokushesha kwenye isevisi futhi aqhubeke ejabulela i-ESPN nezinye iziteshi ngaphandle kwenkinga enkulu.
Umongo omusha wokusakazwa kwe-TV nokuchazwa kwayo okuvela eYurophu
Isigameko phakathi kwe-Disney ne-YouTube TV singena enkambweni yomhlaba wonke: Izivumelwano zokusabalalisa ezinkulu seziphenduke inkemba esika nhlangothi zombiliNgakolunye uhlangothi, zibalulekile kubanikazi bokuqukethwe ukuze bafinyelele izethameli eziningi; ngakolunye uhlangothi, izinkundla zidinga ukuqinisekisa ukuthi umnikelo wazo uhlala uncintisana nezimbangi ezilwela amalayisensi afanayo.
Nakuba leli cala lisemakethe yase-US, Imithelela idlulela naseYurophu naseSpainlapho opharetha bezokuxhumana, izinsizakalo ze-OTT, namaqembu alalelwayo nokubonwayo ehlala exoxisana ngamaphakheji eziteshi zezemidlalo, amamuvi, nochungechunge. Izimo ezishubile ezifanayo sezivele zibonakala e-Europe, ngokucisha izimpawu ngezikhathi ezithile lapho abathintekayo bengakwazi ukuvumelana ngentengo noma imigomo yezohwebo.
Kubasebenzisi baseYurophu, isifundo sicacile: Ukuhlukaniswa kwemakethe yokuqukethwe kwenza kudingeke ukuthi unake izinguquko ekuhlinzekeni.Lokhu kusebenza kuzo zombili izinkundla zasekhaya nezamazwe ngamazwe. Ababhalisile sebekujwayele ukubhalisela ngokushesha futhi bakhansele izinsizakalo, okwandisa amandla okuxoxisana ngabathengi kodwa futhi kungadala ukungaqiniseki lapho iziteshi eziyinhloko zivele zingaxhunyiwe ku-inthanethi.
Ngokombono webhizinisi, icala libonisa lokho Ukufaka engcupheni ukuphela kwesiginali isikhathi eside kungaba nemiphumela edume nezezimaliNgaphandle kwezibalo ezithile, ukungqubuzana ngakunye kwalolu hlobo kuqinisa umqondo wokuthi umbukeli unezinketho eziningi kanye nesineke esincane kunenkathi yekhebula lendabuko, lapho ikhono lokukhetha lalilinganiselwe kakhulu.
Konke kusikisela ukuthi, eminyakeni ezayo, Izivumelwano zeminyaka eminingi kanye nemifelandawonye yamasu phakathi kwabanikazi bokuqukethwe nezinkundla Bazoqhubeka bande. Ezinkampanini ezifana ne-Disney, lokhu kusho ukulinganisa umgomo wokukhulisa imali engenayo yokusabalalisa nesidingo sokugcina ubukhona bazo ezimakethe ezifanele kakhulu. Ezinsizeni ezifana ne-YouTube TV, okubalulekile kuzoba ukuvikela umnikelo okhanga ngokwanele ukuze kugunyazwe inkokhiso yanyanga zonke esimweni esidingeka kakhulu.
Ukuvalwa kwesivumelwano phakathi kwe-Disney ne-YouTube TV kukhombisa izinga Ukusakaza ithelevishini sekuphenduke indawo yokuxoxisana njalo.Kulo mhlaba, akekho ongathatha kalula ukuthi bayohlala beneziteshi ezifanayo. Abasebenzisi, izinkundla, namaqembu emidiya asebenza ngebhalansi ethambile, lapho ukucisha ngakunye kusebenza njengesikhumbuzo sokuthi amandla angempela akulabo abanquma ukuthi yini okufanele bayibukele, bayibuke nini, futhi ngayiphi isevisi.
Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.
Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.