Kulezi zinsuku ezimbalwa ezedlule besikhuluma ngama-ERP futhi ngaphezu kwakho konke sizama ukukusiza wenze isinqumo esingcono kakhulu ngokuwafaka enkampanini yakho. Kodwa kulesi sihloko sizoletha impi yokugcina, ERP vs CRM: Iyiphi ekufanele kakhulu? Imuphi umehluko okhona? Neminye imibuzo eminingi oyobe uzibuza yona emva kwalezi zinsuku ucwaninga ngesihloko. Futhi akusona nje noma yisiphi isihloko, njengoba namuhla, ukuncintisana kwebhizinisi kunonya, futhi ukusizakala ngokukhiqiza kwakho ngokuthuthukisa izinsiza kuba yinto eyisisekelo empilweni yebhizinisi yansuku zonke.
Kungakho sikweluleka ukuthi, uma ungakafundi, qhubeka nalesi sihloko Iyini i-ERP futhi ingeyani: imikhakha emi-2 ehamba phambili yokuyifaka, futhi sikushiyela lena enye lapho sikunikeza khona kusukela kuthebula lokuqhathanisa nama-ERP angu-12 ahamba phambili kuya ekukhetheni ama-ERP angu-4 angcono kakhulu wokuthuthukisa inkampani yakho. Ukukhuluma ngesihloko futhi, ngaphezu kokukugcinela lezo zihloko ezimbili, sizokwethula yonke into manje.
I-ERP imele ukuthi “Enterprise Resource Planning” y CRM is the acronym for «Ukuphathwa kobudlelwano bekhasimende», kubonakala sengathi i-duel enkulu futhi, kanye nesinqumo esihle. Kungakho sizokusiza kusukela manje ukuze wazi ukuthi uthathe kanjani ukuze inkampani yakho ibe nomphathi ongcono kakhulu futhi wazi ukuthi ungahlukanisa kanjani phakathi kokufana okungenzeka lezi zinhlelo ezimbili zokuphatha ibhizinisi noma isoftware. Ukwenza lokhu, sizoqala ngokuchaza kuqala ukuthi iyini i-ERP nokuthi iyini i-CRM, ukuze ekugcineni sikubonise umehluko ocacile ukuze ucacelwe ukuthi ubani owinile empini ye-ERV ne-CRM. Asiye lapho nayo.
I-ERP vs CRM: Iyini i-CRM? Umehluko nge-ERP
Njengoba sakutshela ngaphambilini, i-CRM isifinyezo se-“Customer Relationship Management”. Lawa ma-akhronimi awalutho ngaphandle kwe-software egxile ekulawuleni ubudlelwano onabo namakhasimende akho. Ama-CRM angakusiza ngezindlela ezahlukene, kodwa ngaphezu kwakho konke ukuphatha lokho kuxhumana namakhasimende angaba khona kanye namakhasimende osuvele unawo kuphothifoliyo yakho noma athembekile.
Izogxila (efana kakhulu ne-ERP) ekusetshenzisweni kahle kwezinqubo, ezifana: ukuthengisa, ukuthenga, umnyango wokumaketha, isevisi yamakhasimende nabanye abaningi. Okuzokwenziwa yi-CRM ukwenza kube lula lokhu kuqapha, lokho kuhamba komsebenzi iklayenti ngalinye elidlula kukho. Ngale ndlela uzokwazi ukuthuthukisa kakhulu ubudlelwano bakho nabo futhi, ngaphezu kwakho konke, okuthakaselayo, ukwandise ukuthengisa kwakho.
Inhloso ye-CRM
Inhloso ye-CRM, ikakhulukazi, akukhona okunye ngaphandle kokukhulisa ukuthengisa kanye nokuba ubudlelwano bakho kanye nenkonzo yamakhasimende ithuthuke kakhulu. Nge-CRM uzothola umbono ophelele wakho konke ukugeleza kwemisebenzi, ukuthi amaklayenti adlula kanjani kuyo futhi ngale ndlela uzokwandisa inqubo. Isihluthulelo siwukwenza kube okubonakalayo futhi enembile kubo bonke abasebenzi bakho. Futhi yilapho iphuzu lokugcina elihlukanisa yonke into empini ye-ERP vs CRM lingena khona, Basebenzisa miphi iminyango?
Ngakolunye uhlangothi, i-CRM ivame ukusetshenziswa kakhulu iminyango esebenzisana kakhulu namakhasimende, okungukuthi, iminyango yokuthengisa, iminyango yezokuthengisa, iminyango yesevisi yamakhasimende kanye nokuphuma kwayo... Njengoba i-CRM iklanyelwe ukuhlale ikhumbula ukuthuthukiswa kobudlelwano bekhasimende Kunengqondo ukuthi yibo abayisebenzisa kakhulu.
Ngakolunye uhlangothi, i-ERP isetshenziswa kakhulu yi-a Umnyango wezezimali, ngakolunye uhlangothi, ukukhiqiza, izinsiza zabasebenzi, ezokuthutha… Kuyiqiniso ukuthi kungase kube khona aphelelisanayo noma kokubili anamamojula afanayo noma imisebenzi, kodwa ngokuvamile ahlukaniswa kahle yinkonzo yamakhasimende, njengoba ungafunda.
Yikuphi okulula ukukusebenzisa enkampanini yakho?
Futhi sesifinyelele lokho okungenzeka kube elinye lamaphuzu abaluleke kakhulu empini ye-ERP vs CRM, Yikuphi okulula nokungabizi kakhulu ukukusebenzisa enkampanini yakho? Awu, futhi kukhona umehluko phakathi kokubili.
- ERP: Ukuqaliswa kwe-ERP njengomthetho ojwayelekile futhi njengoba sikutshelile ezihlokweni ezedlule ezixhunywe ngenhla kungaba nzima futhi kubize kakhulu, nakuba kungakhandla kakhulu uma inkampani yakho ikhula. Lokhu kuqaliswa kubandakanya ukubeka inombolo enkulu kakhulu yezinqubo endaweni eyodwa. Mhlawumbe noma singakhuluma ngesikhathi kuzothatha izinyanga noma iminyaka yokusebenza kanye nemihlangano namathimba akho kanye ne-consultant.
- CRM: Ukuqaliswa kwe-CRM kulula kakhulu ngokujwayelekile. Futhi ngokushesha futhi okungabizi kakhulu uma siyiqhathanisa ngqo ne-ERP, kunjalo. Ama-CRM ngokuvamile akhiwa amamojula futhi kufanele nje uwathole futhi uwahlanganise nenkampani yakho ngokwezidingo zakho. I-CRM, njengomthetho ojwayelekile, izoba ukuzivumelanisa nezimo kakhulu kanye 'nokuthinteka' yinkampani ngendlela eqondile.
Ekugcineni, ukukhetha phakathi kwe-CRM noma i-ERP Kuncike ngqo ebhizinisini lakho nasezidingweni zalo. Kulesi sihloko sikunikeze ukhiye ngokubalula umehluko omkhulu phakathi kwabo ekuphathweni kwabo. Uma inhloso yakho enkulu iwukuphatha imisebenzi ngendlela engcono kakhulu, kufanele usebenzise i-ERP. Uma, ngakolunye uhlangothi, okufunayo ukuthuthukisa ubudlelwano namakhasimende ekuhambeni komsebenzi, kufanele ukhethe i-CRM.
Empikiswaneni ye-ERP ne-CRM asikholelwa ukuthi kukhona ophumelele ekugcineni, kumane nje isinqumo okufanele sithathwe umqashi kuye ngezidingo zakho. Futhi futhi, sincoma ukuthi ufunde izihloko ezixhunywe phezulu kwalesi sihloko, njengoba zihambisana kahle nolwazi olushiwo lapha futhi uzokwazi ukuba nombono ojwayelekile ngaphezu kokungena kumikhiqizo ye-ERP. Ekugcineni, singancoma enye yama-CRM aziwa kakhulu emakethe ngo-2024: Salesforce.
Uzifela ngobuchwepheshe kusukela esemncane. Ngiyakuthanda ukwaziswa kwamuva kulo mkhakha futhi, ngaphezu kwakho konke, ukuxhumana nawo. Yingakho ngizinikele ekuxhumaneni kumawebhusayithi emidlalo yevidiyo iminyaka eminingi. Ungangithola ngibhala nge-Android, iWindows, iMacOS, i-iOS, iNintendo nanoma yisiphi esinye isihloko esihlobene esifika emqondweni.