I-Meta igwema ukusolwa ngokuba yedwa ezinkundleni zokuxhumana

Impi yomthetho phezu kwe Izinsolo zokuthi iMeta yedwa ezinkundleni zokuxhumana isixazululiwe, okwamanje, ngokuvuna inkampania. Ijaji lombuso eWashington DC lichithile icala leFederal Trade Commission's (FTC), linqume lokho I-ejensi ayikakhombisi ukuthi inkampani njengamanje isebenzisa amandla emakethe aphezulu.

Isinqumo siyasho ukuphela kweminyaka emihlanu yengxabano futhi igweme, okwamanje, ukuthi iMeta iphoqeleke ukuthi ihlukanise i-Instagram noma i-WhatsAppIsinqumo, esibhalwe ngephimbo elinamandla, siyakugcizelela lokho Imakethe ishintshile ngokuvela kwamapulatifomu evidiyo afana neTikTok ne-YouTubeLokhu kwenza kube nzima ukugcina i-monopoly kulokho okubizwa ngokuthi "amanethiwekhi omphakathi womuntu siqu".

Isinqumo senkantolo nokuthi kungani sibalulekile

IJaji uJames Boasberg linqume ukuthi i-FTC yehlulekile ukuhlangabezana nomthwalo wayo wobufakazi "ukwephulwa komthetho okwamanje noma okuseduze""Kungakhathaliseki ukuthi iMeta yayijabulela amandla okubusa phambilini, le nhlangano kumele ikhombise ukuthi isaqhubeka nokubamba manje," kusho isinqumo. Ngokusho kwemantshi, Ingxenye esetshenziswa kakhulu ye-Facebook ne-Instagram namuhla “ayihlukaniseki” kulokho okunikezwa yi-TikTok ne-YouTube..

Isinqumo sigcizelela ukuvela komkhakha: Izinhlelo zokusebenza ezishintsha indlela, izici ezihlanganiswe ngesivinini esiphezulu, nemikhuba yokusebenzisa engasahambisani nemakethe evaliwe "yabangane nomndeni"Kulowo mongo, inkantolo iyayichitha incazelo yemakethe ehlongozwayo ye-FTC, engabandakanyi izimbangi ezifana ne-TikTok noma i-YouTube.

Kungani i-FTC yehlulekile ukukholisa ijaji

I-ejensi ikugcinile lokho Ukuthengwa kwe-Instagram (2012) kanye ne-WhatsApp (2014) kuqinise ukuzimela kukaMeta ezinkundleni zokuxhumana.. Nokho, inkantolo ibheka ukuthi isimo samanje sokuncintisana -okumakwe ukwanda kwamavidiyo amafushane nokuqukethwe okunconywe yi-algorithm- iyayihlanza leyo thesis futhi ikhombisa ukushintshwa kwangempela phakathi kwezinkundla.

Ngesikhathi sokuhlolwa, izigameko zokuziphatha komsebenzisi zethulwa: Lapho i-Meta ibhekana nokuphazamiseka emhlabeni wonke, ingxenye enkulu yababukeli bayo ithuthela ku-TikTok naku-YouTube., futhi Lapho i-TikTok ingatholakali kwezinye izimakethe, ukusetshenziswa kwemikhiqizo ye-Meta kuye kwanda.Kumajaji, ingcindezi yokuncintisana iyabonakala: I-TikTok iphoqe i-Meta ukuthi itshale imali cishe ama- $ 4.000 billion ekukhangiseni ama-Reels.

Yona kanye imethrikhi yokusetshenziswa esetshenziswe enqubweni ebizwa ngokuthi i-monopoly umbuzo: AbaseMelika manje sebezozinikela kuphela I-17% yesikhathi ku-Facebook kokuqukethwe okuvela kubangani kanye no-7% ku-InstagramLezi zibalo zihambisana nokusetshenziswa okubuswe yividiyo enconyiwe kunokuxhumana komuntu siqu.

Ubufakazi obubalulekile kanye nomugqa wesikhathi wamacala

Inqubo yaqala ngophenyo ngo-2019 kanye necala ngo-2020. Ngo-2021 icala laqale lachithwa ngenxa yokuntuleka kobufakazi futhi, ngemva kokulungiswa okunemininingwane eyengeziwe, yamukelwe ukuthi icutshungulwe ngo-2022Icala lathatha amasonto futhi lalihlanganisa nokuvela kukaMark Zuckerberg, uSheryl Sandberg, noKevin Systrom, phakathi kwabanye.

I-FTC yakhomba ama-imeyili nemibhalo yangaphakathi—njengaleyo edumile ethi “Kungcono ukuthenga kunokuncintisana"-ukuphikisa ukuthi i-Meta inciphise izinsongo ngokutholwa." I-Meta iphendule ngokuthi iqhudelana ukuze inakwe ne-TikTok, i-YouTube, i-X, i-Reddit, noma i-Pinterest nokuthi isu labo lokuthenga li esemthethweni endaweni yokuqamba okusha okusheshayo.

Ukusabela, umthelela wemakethe kanye nombono waseYurophu

Ngemuva kokumenyezelwa kwesinqumo, Amasheya e-Meta akhokhe ukulahlekelwa kwansuku zonke Futhi ithoni ezimakethe yayingeyokukhululeka okusesilinganisweni. Inkampani isamukele isinqumo sokuqaphela "umncintiswano onzima" emkhakheni, kuyilapho i-FTC izwakalise ukudumala kwayo futhi yathi izobuyekeza izinketho zayo.

Icala liyingxenye ye-a ukuhlasela okubanzi ngokumelene ne-Big Tech e-United States, nge izinyathelo zomthetho ngokumelene ne-Google, i-Apple, ne-Amazon emikhakheni ehlukahlukeneUkuhlulwa kwe-FTC lapha kumele ukuhlehliswa okubalulekile futhi kusebenza njengesixwayiso kubalawuli kwezinye izindawo. E-Europe, ingxoxo yamandla ezimakethe kanye nezinkundla izolandela eduze lo mphumela wase-US, nakuba izinqubo nemibandela yendawo iqhubeka ngendlela yazo.

Ngaphandle komsindo, lesi sinqumo senza into eyodwa icace: inkantolo ayizange iqinisekise ukuzimela kweMeta ezinkundleni zokuxhumana, ithembele ubufakazi bokusebenza ngempumelelo, ekukhuleni kokubaluleka kwamavidiyo amafushane nasebunzimeni bokufaka i-Instagram ne-Facebook emakethe ehlukene nezinye izinkundla ezidonsa ukunaka kwabasebenzisi.

I-athikili ehlobene:

I-Google ibeka izigidi engozini e-Mexico: I-Cofece isizokhipha isinqumo ngokumelene nomdondoshiya wemikhuba yokukhangisa ngedijithali.

U-Alberto Navarro

Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.

Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami ​​​​kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.