- I-Snap ne-Perplexity isayina isivumelwano se-$400M sokuhlanganisa ukusesha kwe-AI ku-Snapchat kusukela ngo-2026.
- Izimpendulo zengxoxo ezinemithombo eqinisekisayo ngaphakathi kwengxoxo; I-AI yami izohlala isebenza futhi ngeke kube nezikhangiso kulezo zimpendulo.
- Ukusabela okuqinile kwemakethe yamasheya kanye nemiphumela: imali engenayo eyizigidi eziyizinkulungwane ezingama- $ 1.510, i-DAU eyizigidi ezingama-477, i-MAU eyizigidi ezingama-943 kanye ne-EBITDA elungisiwe yezigidi ezingama- $182.
- Ukukhishwa komhlaba wonke nokutholakala eSpain naseYurophu; U-Snap uxwayisa ngokuvunguza ngamandla ngenxa yokuqinisekiswa kweminyaka.
U-Snap uvale isivumelwano ne-Perplexity AI enani layo Ama-dollar ayi-400 ukuze ufake injini yakho yokusesha engxoxweni SnapchatIsici sizohlanganiswa kusixhumi esibonakalayo sengxoxo futhi sizoba khona kanye ne-My AI, ne ukuthunyelwa okuhleliwe kusukela ekuqaleni kuka-2026Ngemva kwesimemezelo kanye nemiphumela yekota, isitoko sabhalisa izinzuzo ezinamadijithi amabili emafasiteleni ahlukahlukene okuhweba.
Inkampani ilindele ukwethulwa komhlaba wonke, ngakho-ke into entsha Izofika naseSpain nakwamanye amazwe ase-EuropeIsivumelwano sizoxazululwa ngenhlanganisela yemali nesitoko, kanti uSnap uveze ukuthi uzoqala ukuqaphela imali engenayo ehlobene nokusebenzisana kusukela ngo-2026 kuye phambili, ngenkathi Ngeke ifake ukukhangisa eceleni kwezimpendulo eyenziwe Ukudideka kuhlelo lokusebenza.
Sihlanganisani isivumelwano phakathi kwe-Snap ne-Perplexity?
Isivumelwano sithi I-Perplexity ikhokhwe amaRandi ayizigidi ezingu-400 esikhathini esingangonyakanjengoba ukukhishwa kuqedwa. Lesi sibalo siqinisa isu le-Snap lokuhlukanisa imali engenayo ngaphandle kokukhangisa okujwayelekile.
Ukuhlanganiswa kuzokwenziwa ngqo engxoxweni ye-Snapchat ukuze abasebenzisi angabuza imibuzo futhi athole izimpendulo zengxoxo ngokusekelwe olwazini oluvela emithonjeni eqinisekisayo, ngaphandle kokushiya isicelo.
Ngokusho kwenkampani, I-AI yami izohlala ikhona Ngokuhambisana nosesho olusha lwe-Perplexity. Ngaphezu kwalokho, i-Perplexity izolawula izimpendulo ze-chatbot yakho ngaphakathi kwe-Snapchat, futhi i-Snap ngeke ithengise izikhangiso ngokumelene nezimpendulo ezinjalo.
Umugqa wesikhathi wokuhlanganisa kanye nobubanzi
Izinhlelo ze-Snap ukuqala ukuhlanganiswa nazo ekuqaleni kuka-2026Isevisi ye-Perplexity izoba nendawo ezenzakalelayo ebhokisini lokungenayo lengxoxo, okwenza kube lula ukufinyelela okusheshayo kusesho lwe-AI frictionless.
Ngakho-ke, ukuthunyelwa kuzocatshangwa njengomhlaba jikelele abasebenzisi eSpain nase-European Union Bazokwazi ukufinyelela okuhlangenwe nakho okusha kwangaphakathi nohlelo uma seluvuliwe, ngokuvumelana nesu le-Snap lokubeka phambili izimakethe ezibalulekile.
Ukusabela kwemakethe nesimo sezimali
Lesi simemezelo size kanye nemiphumela eyeqa izibikezelo zemali engenayo. Inani eliphakeme lempahla ye-Snap Baphinde baphindaphindeka ngaphezu kuka-16%. ngemva kokushicilelwa futhi baze bathuthuka eduze 25% kwamanye amawindi yezingxoxo, ekhombisa intshisekelo yemakethe kumugqa webhizinisi omusha ohlobene ne-AI.
Ngekota yesithathu, kubike i-Snap Ama-dollar ayi-1.510 yemali engenayo (ngaphezu kwezigidigidi ezilinganiselwa ku-1.490), Abasebenzisi abasebenza nsuku zonke abayizigidi ezingama-477 y Abasebenzisi abayizigidi ezingama-943 abasebenzayo nyangazonkeUkulahlekelwa okuphelele kwehlisiwe kwaba Ama-dollar ayi-104 (ngaphezu kwama-30% ngaphansi konyaka nonyaka) kanye I-EBITDA elungisiwe ifinyelele ezigidini eziyi-182.
Ibhodi labaqondisi ligunyaze a Uhlelo lokuthenga kabusha lokwabelana ngo-$500 millionNgokwengxenye yayo, "enye imali engenayo" (okuhlanganisa I-Snapchat+) ikhule ngo-54% unyaka nonyaka yafinyelela ezigidini ezingu-190, futhi inani lababhalisile abakhokhelwayo seliseduze Izigidi ezingu-17.
Ekukhangiseni, inkampani yagqamisa isikhalazo se- Ama-SME eNyakatho Melikakuyilapho ibhizinisi elinabakhangisi abakhulu libonakala lintekenteke. imikhankaso eqondile yokuphendula Bathuthuke ngo-8% unyaka nonyaka, besekelwa ukuthuthukiswa kokusebenza namathuluzi okuthenga.
Phakathi kwamanye amamethrikhi, i-Snap ibike a ukusebenza kwemali eyizigidi eziyi-146 y Izigidi ezingu-93,4 lokungena kwemali mahhala, kanye nesikhundla se 3.000 billion ibhokisi lemaliNgekota yesine, isiqondiso semali engenayo siphakathi kwezigidigidi eziyi-1.680 nezingu-1.710, ngokuvumelana nokuvumelana.
Umthelela kubasebenzisi baseSpain naseYurophu
Uma sekucushiwe, ukuhlanganisa kuzokuvumela ukuthi wenze imibuzo ngaphakathi kwengxoxo futhi uthole izimpendulo zengxoxo ezisekelwa imithombo eqinisekisayo. Yonke inqubo izokwenzeka ngaphandle kokushiya uhlelo lokusebenza, olungathuthukisa ukutholwa kolwazi lwabasebenzisi kulo ISpain kanye ne-EU.
Inkampani ikhombe izivunguvungu ezingaba khona ezivela kuzo izimfuneko zokuqinisekisa ubudala obusha ezinkundleni kanye nemithetho yendawo (njengaleyo yase-Australia), izici ezingase zilinganise ukukhula komsebenzisi esikhathini esifushane njengoba izinguquko zokuphepha zenziwa.
Ukukhangisa, okubhaliselwe, kanye nemephu yomgwaqo ye-AI
U-Evan Spiegel uveze ukuthi isikhombimsebenzisi sengxoxo Iyazuza nge-AI, futhi babona amathuba okuvula i-Snapchat kuze kufike kozakwethu bezobuchwepheshe abengeziwe. Inkampani ihlola indlela yokuxhumana izikhangiso ezixhasiwe nama-ejenti ezingxoxo ukuthuthukisa ukuxhumana kwebhrendi nabasebenzisi.
Ngaleso sikhathi, i-Snap iqinisa ukuzibophezela kwayo ukungathandwa kwabathelisi esikubonaAmalensi asetshenziswa izikhathi ezingaphezu kwezigidi eziyizinkulungwane ezingu-8.000 ngosuku, nabasebenzisi bansuku zonke abayizigidi ezingu-350 abaxhumana ne-AR, futhi abangaphezu kwezigidi ezingu-500 bazame amalensi nge-generative AI. Ngaphezu kwalokho, ilungiselela intuthuko kuyo i-smart glasses ecosystem kanye nohlelo lwe-Snap OS 2.0 lokukhishwa okuzayo.
Ngesivumelwano ne-Perplexity kanye nemiphumela ekhombisa ukuthuthukiswa kokusebenza, i-Snap ithuthukela emgomweni wayo woku ukwehlukanisa imali engenayo futhi kuqinise isipiliyoni Ngaphakathi kohlelo lokusebenza: Kusukela ngo-2026, ukusesha kwengxoxo okudidiyelwe kuthembisa ulwazi lomsebenzisi olulula noluqinisekisiwe, futhi e-Spain naseYurophu, kuyilapho ukukhangisa nokubhaliselwe kuhlanganisa isisekelo sezezimali.
Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.
Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.