Indlela Yokwenza Ilogo Yenkampani

Isingeniso:

Ezweni lanamuhla lebhizinisi, isithombe senkampani sibalulekile empumelelweni yayo. Isici esibalulekile salesi sithombe ilogo yenkampani, njengoba iwumfanekiso obonakalayo ohlonza futhi ohlukanise inhlangano kwezinye. Uma ubheke ukudala noma ukuklama kabusha ilogo yenkampani yakho, kubalulekile ukucabangela izici ezihlukahlukene zobuchwepheshe kanye nokucatshangelwa okubalulekile okuzokuvumela ukuba uzuze umphumela wobungcweti nokhangayo ngesikhathi esifanayo. Kulesi sihloko, sizokunikeza umhlahlandlela onemininingwane yokuthi ulenza kanjani ilogo yenkampani, lapho sizofaka khona yonke into kusukela kunqubo yokucabanga kuya ekukhethweni kwemibala namafonti afanelekile. Lungela ukuyisa ubuwena obubonakalayo bebhizinisi lakho ezingeni elilandelayo!

1. Isingeniso sokuklama ilogo yezinkampani: Imiqondo eyisisekelo nokucatshangelwa kokuqala

Ukwakhiwa kwelogo yezinkampani kuyingxenye ebalulekile yenqubo yokumaketha yenkampani. Ilogo eklanywe kahle ingadlulisa ubunikazi benkampani kanye namagugu, futhi isungule ukuxhumana okubonakalayo ne amakhasimende abo kanye nezilaleli. Kulesi sigaba, sizohlola imiqondo eyisisekelo kanye nokucatshangelwa kokuqala okufanele kucatshangelwe lapho kwakhiwa ilogo yenkampani.

Ngaphambi kokuqala inqubo yokuklama, kubalulekile ukuqonda umgomo wenkampani, umbono kanye namagugu. Lezi zakhi zizosiza ukuqondisa idizayini yelogo futhi iqinisekise ukuthi idlulisa umlayezo olungile. Ukwengeza, kubalulekile ukucwaninga umncintiswano futhi uhlole ukuthi hlobo luni lwamalogo abalusebenzisayo. Lokhu kuzosiza ukuhlukanisa ilogo yenkampani futhi kuqinisekiswe ukuthi ihlukile futhi ayikhumbuleki.

Mayelana nokuklama, izici ezihlukahlukene kufanele zicatshangelwe, njengokukhethwa kwemibala, i-typography kanye nokuma. Imibala ingavusa imizwa ehlukene futhi idlulise imilayezo ehlukene, ngakho-ke kubalulekile ukuyikhetha ngokucophelela. Ngokufanayo, i-typography kufanele ifundeke futhi ihambisane nesithombe senkampani. Okokugcina, umumo nezinto ezinemifanekiso ezisetshenziswa kulogo nazo zibalulekile, njengoba zingadlulisa okuvelayo nokuhlotshaniswa okuhlukile. Ilogo eklanywe kahle kufanele ibonakale kalula futhi ikhule ukuze ivumelane nokusetshenziswa nosayizi abahlukene.

2. Ukubaluleka kwelogo kubunikazi benkampani kanye nomthelela wayo emakethe

Ilogo yenkampani iyingxenye ebalulekile ekuhlonzeni kwayo njengenkampani futhi idlala indima ebalulekile emakethe. Lolu phawu oluyingcaca luwumfanekiso obonakalayo womkhiqizo futhi ludlulisela amanani nobuntu benkampani. Ukuba nelogo eklanywe kahle futhi ebekwe kahle kungenza umehluko phakathi kwempumelelo nokwehluleka kwebhizinisi.

Ilogo iwumbono wokuqala amakhasimende azoba nawo ngenkampani, ngakho-ke kubalulekile ukuthi ihehe, ikhumbuleke futhi ihlukaniseke. Ilogo esebenzayo kufanele ikhulume ngesisekelo kanye nesiphakamiso senani lenkampani ngendlela ecacile nefingqiwe. Ukwengeza, kufanele ivumelane nezimo futhi isebenze kumapulatifomu namasayizi ahlukene, kusukela kumakhadi ebhizinisi kuya kumabhodi ezikhangiso.

Ilogo nayo iyasebenza ukudala ukuqashelwa komkhiqizo nokwethembeka. Ilogo esungulwe kahle ingakha ukwethembana nokujwayelana namakhasimende, okubaluleke kakhulu emakethe yokuncintisana. Ngaphezu kwalokho, ilogo iba isici esihlukile esivumela abathengi ukuthi bakhombe ngokushesha imikhiqizo noma amasevisi enkampani. Ngakho-ke, ukutshala isikhathi nezinsiza ekwakhiweni nasekusetshenzisweni kwelogo efanelekile akugcini nje ngokuthuthukisa isithombe senkampani, kodwa futhi kunomthelela empumelelweni yesikhathi eside.

3. Ucwaningo lwemakethe nokuhlaziya ukuncintisana ukuze udizayine ilogo ephumelelayo

Ucwaningo lwemakethe nokuhlaziya ukuncintisana kubalulekile ukuze udizayine ilogo ephumelelayo. Ngaphambi kokuqala umklamo, kubalulekile ukwazi imakethe esikuyo futhi sihlaziye izimbangi zethu.

Isinyathelo sokuqala ukwenza ucwaningo olunzulu lwemakethe eqondiwe. Lokhu kuhilela ukuhlonza izethameli esiziqondise, izidingo zazo kanye nezinto ezikhethwayo. Singase sisebenzise izinhlolovo, amaqembu okugxilwe kuwo noma ukuhlaziya idatha ukuze siqoqe ulwazi olufanele. Ngokuqonda okulindelwe yizithameli zethu, singakwazi ukuklama ilogo efanelana nokuthandayo kanye nemibono yazo.

Isinyathelo esilandelayo ukwenza ukuhlaziywa kokuncintisana. Lokhu kuzosenza sazi ukuthi yimaphi ama-logo asetshenziswa izimbangi zethu nokuthi bazibeka kanjani emakethe. Singase sisebenzise amathuluzi okuhlaziya aku-inthanethi ukuze sihlonze izimbangi zethu eziqondile futhi sihlaziye amasu abo okwenza uphawu. Ukubuka ama-logo abo kuzosisiza siqonde izitayela nezitayela ezihamba phambili embonini yethu, futhi kuzosivumela ukuba sizehlukanise nazo ngokuklama ilogo eyingqayizivele nekhumbulekayo.

4. Incazelo yezinhloso namagugu enkampani njengesisekelo sokwakheka kwelogo

Ngaphambi kokuqhubeka nokuklama ilogo yenkampani, kubalulekile ukuchaza izinjongo namagugu inhlangano efuna ukuwadlulisela ngobunikazi bayo obubonakalayo. Izinhloso ziyizinjongo ezithile inkampani efuna ukuzifinyelela, kuyilapho amanani amelela izimiso eziyisisekelo eziqondisa ukusebenza kwayo. Lezi zakhi zenza isisekelo lapho umklamo welogo uzokwakhiwa khona futhi uzoba ukhiye ekudluliseleni ngempumelelo isithombe senkampani kuzithameli zayo.

Ukuchaza izinhloso nezindinganiso zenkampani, kunconywa ukuba kwenziwe ukuhlaziya okuphelele kwenhloso nombono wenhlangano, kanye nezilaleli eziqondiwe. Le nqubo izosiza ekuhlonzeni lokho inkampani efuna ukukufeza nokuthi yiziphi izici ezibalulekile kuyo. Kubalulekile ukukhumbula ukuthi izinhloso namagugu kumele kuhambisane nobunikazi kanye nobuntu benkampani, futhi kubonakale ngokucacile nangokufingqiwe ekwakhiweni kwelogo.

Lapho izinhloso namagugu sekuchaziwe, ungaqhubekela ekwakhiweni kwelogo. Kubalulekile ukuthi ilogo idlulise ngempumelelo ubunikazi kanye namagugu enkampani. Kulokhu, kungasetshenziswa amathuluzi namasu okuklama imidwebo ehlukene, njengokukhetha imibala namafonti afanelekile, ukukhetha umumo nezinto ezibonakalayo ezimele amanani enkampani, phakathi kokunye. Ilogo eklanywe kahle ekhombisa izinjongo namagugu enkampani izosiza ukuqinisa isithombe sayo futhi isungule ukuxhumana okungokomzwelo nababukeli eqondiswe kubo.

5. Izakhi ezibalulekile ekwakhiweni kwelogo yobuchwepheshe nehlukile

Lapho uklama ilogo yobuchwepheshe nehlukile, kubalulekile ukucabangela izici ezithile ezibalulekile ezizoqinisekisa impumelelo yobunikazi obubonakalayo bomkhiqizo. Ngezansi kukhona okucatshangelwayo okubalulekile kokuklama okuphumelelayo:

1. Ucwaningo lomkhiqizo nemakethe: Ngaphambi kokuqala inqubo yokuklama, kubalulekile ukucwaninga nokuqonda uhlobo lomkhiqizo, amanani alo, izethameli ezihlosiwe kanye nesimo salo emakethe. Lokhu kuzosiza ekwakheni ilogo ekhombisa ubuntu bomkhiqizo futhi izihlukanise nomncintiswano.

2. Ubulula kanye nokuguquguquka: Ilogo esebenzayo kufanele ibe lula, ikhumbuleke futhi ikwazi ukudlulisa umlayezo womkhiqizo ngokucacile. Gwema ukusebenzisa izakhi ezingadingekile futhi ugcine umklamo ohlanzekile nolinganiselayo. Ukwengeza, i-logo kufanele ibe nezinto ezihlukahlukene futhi isebenze ngosayizi abahlukene, imidiya nemibala.

3. Ukukhetha okufanele kwemibala kanye ne-typography: Imibala ne-typography esetshenziswa kulogo izakhi ezinamandla ezingavusa imizwa futhi zixhumane nobuntu bomkhiqizo. Kubalulekile ukukhetha imibala namafonti ahambisana nobunikazi bomkhiqizo futhi adlulisele umlayezo owufunayo. Ukwengeza, kubalulekile ukuqinisekisa ukuthi i-typography ifundeka ngosayizi abahlukene.

6. Amathuluzi anconyiwe nesofthiwe yokuklama amalogo enkampani

Lapho udizayina ilogo yenkampani, kubalulekile ukusebenzisa amathuluzi akhethekile nesofthiwe engasisiza sakhe ukuhlonza okubonakalayo okuhlukile nobungcweti. Lapha sethula ezinye izinketho ezinconyiwe zokwenza lo msebenzi.

I-Adobe Illustrator: Leli ithuluzi lokuklama imidwebo elisetshenziswa kakhulu emkhakheni wezobuchwepheshe. Ngohlu olubanzi lwamathuluzi nemisebenzi, i-Adobe Illustrator izokuvumela ukuthi udale amalogo ekhwalithi ephezulu anokuqedwa kochwepheshe. Ngaphezu kwalokho, inezifundiswa eziningi eziku-inthanethi ezizokuqondisa Igxathu emvakwe gxathu enkambisweni yokuklama.

I-Canva: Uma ungumuntu osaqalayo noma ungenawo ulwazi lwangaphambili ekwakhiweni kwesithombe, i-Canva iyindlela enhle kakhulu. Le nkundla ye-inthanethi inikeza isikhombimsebenzisi esibonakalayo nesinobungane ukuze udale amalogo ngokushesha futhi kalula. I-Canva iphinde inikeze ngokukhethwa okubanzi kwezifanekiso eziklanywe kusengaphambili nezici zezithombe ezizokwenza inqubo yokuklama ibe lula.

7. Izinyathelo zokudala umdwebo wokuqala nokuthuthukisa imibono yelogo yenkampani

Kulesi sigaba, sizokuqondisa ku-. Ngokulandela lezi zinyathelo, uzokwazi ukwenza idizayini yelogo ehlukile emele ubunikazi benkampani.

1. Ucwaningo nokuhlaziya: Ngaphambi kokuqala ukuklama, kubalulekile ukwenza ucwaningo olunzulu ngenkampani kanye nemakethe yayo eqondiwe. Hlola amanani enkampani, umlando, kanye nomsebenzi ukuze uqonde ubunikazi bayo. Kubalulekile futhi ukuphenya umncintiswano futhi uhlaziye amalogo wezinye izinkampani emkhakheni ofanayo. Lokhu kuzokusiza ukuthi unqume ukuthi yiziphi izakhi nezitayela ezivamile emakethe nokuthi ungazihlukanisa kanjani.

2. Imidwebo Yokuqala: Uma usuqoqe ulwazi olwanele, sekuyisikhathi sokuqala ukwakha imidwebo yokuqala. Sebenzisa iphepha nepensela noma amathuluzi omklamo wedijithali ukuze uthwebule imibono yakho. Ungakhathazeki ngemininingwane kulesi sigaba; vele ugxile ekukhiqizeni imiqondo ehlukene nokuhlukahluka kwelogo. Dweba umumo, chaza imibala futhi uzame ngamafonti.

3. Ukucwengwa nokuthuthuka: Hlola imidwebo yakho bese ukhetha izakhi ocabanga ukuthi zithembisa kakhulu. Manje yisikhathi sokucwenga nokuthuthukisa leyo mibono. Sebenzisa amathuluzi omklamo wezithombe njenge-Adobe Illustrator noma i-CorelDRAW ukuze udale izinguqulo zedijithali zemidwebo ekhethiwe. Dlala ngemibala, izithunzi, nezitayela ezahlukene zokubhala ukuze wenze imibono yakho iphile. Khumbula ukugcina ukuhambisana nobunikazi benkampani kanye nezethameli eziqondiwe.

Khumbula ukuthi inqubo yokudala ilogo ithatha isikhathi nesineke. Ungadangali uma ungawutholi umbono ophelele ngaso leso sikhathi. Linga futhi udlale ngezinketho ezahlukene uze ujabule ngomphumela wokugcina. Uma usuqedile lezi zinyathelo, uzoba nomdwebo wokuqala othuthuke kahle futhi uzobe usulungele ukuqala inqubo yokugcina yokuklama yelogo yebhizinisi lakho. Ngikufisela inhlanhla!

8. Ukukhethwa kwemibala, amafonti kanye nokuma okufanelekile ukuze kudluliselwe ubunikazi bomkhiqizo ngelogo

Ukuze udlulisele ubunikazi bomkhiqizo ngempumelelo ngelogo, kubalulekile ukukhetha ngokucophelela imibala, amafonti kanye nomumo. Lezi zinto zizosebenza ndawonye ukuze zixhumane nobuntu bomkhiqizo kanye namagugu ngendlela ebukekayo ekhangayo futhi ehambisanayo. Ngezansi izinyathelo okufanele uzilandele ukuze wenze lokhu kukhetha ngendlela efanele.

1. Khomba imibala emele ingqikithi yomkhiqizo. Imibala idlulisa imizwa futhi ingahlotshaniswa nezimfanelo ezihlukene, ngakho-ke kubalulekile ukukhetha leyo ehambisana nobuntu bomkhiqizo. Yenza ucwaningo ngencazelo yemibala kanye nendlela ebonwa ngayo izethameli eziqondiwe. Sebenzisa amathuluzi afana nesondo lombala namaphalethi ombala ukuze uhlole izinhlanganisela ezihlukene futhi uthole lezo eziwufanela kangcono umkhiqizo.

2. Khetha amafonti abonisa ubunikazi bomkhiqizo. Amafonti anekhono lokudlulisa imizwa futhi anikeze ubuntu kulogo. Khetha lezo ezifundekayo nezilingana nesitayela somkhiqizo, kodwa futhi ucabangele ukuguquguquka kwazo kumidiya nosayizi abahlukene. Ungahlola imindeni ehlukahlukene yamafonti futhi usebenzise amawebhusayithi ekhethekile ukukusiza kule nqubo yokukhetha.

3. Chaza umumo nezinto ezinemifanekiso ezakha ilogo. Izimo zingathinta imilayezo nezitayela ezahlukene, futhi kubalulekile ukukhetha ezihambisana nobuntu bomkhiqizo. Ungaqala kumidwebo futhi uhlole izindlela ezihlukene, ucabangela ukuguquguquka nokubalula komumo ukuze uqinisekise ukuthi ziyafundeka futhi ziyabonakala ezimweni ezahlukene. Sebenzisa amathuluzi afana ne-Adobe Illustrator noma i-Canva ukuze ikusize udale ilogo futhi uzame ngezakhiwo ezihlukene nezinhlanganisela zomumo nezici zesithombe.

Khumbula ukuthi ukukhethwa kwemibala, amafonti kanye nomumo ofanelekile wokudlulisa ubunikazi bomkhiqizo ngelogo kudinga inqubo yocwaningo, ukuhlola nokuhlola. Ungangabazi ukucela impendulo futhi wenze izivivinyo ukuze uqinisekise ukuthi ilogo ibonisa ngokunembile ingqikithi yomkhiqizo futhi ixhumana ngempumelelo nezethameli eziqondiwe. []

9. Izindlela Ezinhle Kakhulu Zokuklama Ilogo Ephendulayo Nehlukahlukene

Idizayini yelogo eguquguqukayo futhi eguquguqukayo ibalulekile ukuze kuqinisekiswe ukumelwa okuhambisanayo nokuphumelelayo komkhiqizo amadivayisi ahlukene nezimo. Nansi imikhuba engcono kakhulu yokufeza lokhu:

1. Kugcine kulula: Ilogo esabelayo kufanele ibonakale kalula ngamasayizi namafomethi ahlukene. Ngakho-ke, kubalulekile ukugcina umklamo olula nohlanzekile, ugweme imininingwane eyeqile noma umbhalo omncane ongase ube nzima ukuwufunda kumadivayisi amancane. Ubulula buyisihluthulelo sokuqinisekisa ukubonakala kwelogo nokufundeka, ngaphandle kokunaka usayizi noma umongo.

2. Sebenzisa iphalethi yombala Kuyasebenziseka: Qiniseka ukuthi usebenzisa iphalethi yombala esebenza kahle ezizindeni ezihlukene futhi ebukeka iyinhle kuzo zombili izinguqulo eziphrintiwe nezedijithali zelogo. Futhi cabangela ukuba nenguqulo emnyama nemhlophe, njengoba ingaba usizo kuzimo ezithile lapho umbala ungeyona inketho. Iphalethi yombala eguquguqukayo iqinisekisa ukuvumelana kanye nokuguquguquka kwelogo kumidiya nezimo ezahlukahlukene.

3. Dizayina ezinye izinguqulo: Ngokungeziwe kunguqulo eyinhloko yelogo, cabanga ukuklama ezinye izinguqulo ezilingana kangcono. kumafomethi ahlukene kanye nezikhala. Isibonelo, inguqulo eyenziwe lula yelogo engasetshenziswa njenge-favicon esipheqululini, noma inguqulo estakiwe esebenza kahle ezindaweni eziqondile eziqinile. Ezinye izinguqulo zisiza ukuqinisekisa ukuthi ilogo ibukeka iyinhle kuzo zonke izimo ezingaba khona, ngaphandle kokuphazamisa ukufundeka kwayo noma umthelela obonakalayo..

Ngokulandela lezi zinqubo ezihamba phambili, uzokwazi ukudala amalogo aguquguqukayo, ahlukahlukene adlulisela ngempumelelo ubunikazi bomkhiqizo wakho kunoma yimuphi umongo. Hlala ukhumbula ukuhlola futhi ulungise idizayini ngamafomethi nosayizi abahlukene ukuze uqinisekise ukubonakala kwayo nokufundeka kwayo kuwo wonke amadivayisi. Ungakhohlwa ukuthi uphawu oluhle luyisihluthulelo sokuqashelwa nempumelelo yomkhiqizo!

10. Ukucatshangelwa kwezobuchwepheshe ekukhiqizeni nasekusetshenzisweni kwelogo emithonjeni yezindaba nezakhiwo ezahlukene

Ekukhiqizweni nasekusetshenzisweni kwelogo kumidiya namafomethi ahlukene, kubalulekile ukucabangela izici ezithile zobuchwepheshe ukuze kuqinisekiswe ukuthi isithombe sikhonjiswa ngendlela efanele futhi sidlulisa umlayezo oyifunayo. Ngezansi ezinye izinto ezibalulekile okufanele uzikhumbule:

1. Ukulungiswa kwesithombe nosayizi: Ngaphambi kokusebenzisa ilogo endaweni ethile, kubalulekile ukuqinisekisa ukuthi ukulungiswa nosayizi kuyafaneleka. Ukulungiswa kunquma ikhwalithi yesithombe futhi kukalwa ngamaphikseli iyintshi ngayinye (ppi). Kumaphrinti ekhwalithi ephezulu, ukulungiswa okuncane okungu-300 ppi kuyanconywa. Ukwengeza, kubalulekile ukulungisa usayizi welogo ngokuya ngokucaciswa kwe-medium, noma ngabe iwebhusayithi, isibhengezo sokukhangisa noma okushicilelwe ezinkundleni zokuxhumana.

2. Amafomethi wefayela ahambisanayo: Ukuqinisekisa ukuboniswa okulungile kwelogo kumidiya ehlukene, kuyadingeka ukusebenzisa amafomethi wefayela ahambisanayo. Amafomethi ajwayelekile kakhulu yi-JPEG, i-PNG ne-SVG. I-JPEG ilungele izithombe futhi inikeza ikhwalithi yesithombe esihle ngosayizi omncane. I-PNG, ngakolunye uhlangothi, igcina obala futhi ifanele amalogo anesizinda esingaqinile. Okokugcina, ifomethi ye-SVG iyakaleka, elungele osayizi bezithombe abahlukene ngaphandle kokulahlekelwa yikhwalithi.

3. Ukusetshenziswa kwemibala kanye ne-typography: Ukugcina ukuvumelana kwelogo kumidiya ehlukene, kubalulekile ukwenza isiqiniseko sokuthi usebenzisa imibala efanayo namafonti. Lokhu kufinyelelwa ngokusebenzisa ama-swatches ombala kanye nokuhlonza amafonti anembile. Ngaphezu kwalokho, kuyatuseka ukugwema ukusetshenziswa kwemibala namafonti okungase kuthinte ukufaneleka kwelogo, ikakhulukazi kumasayizi amancane noma imidiya engajwayelekile.

Ngokulandela lokhu kucatshangelwa kobuchwepheshe, ukukhiqizwa okulungile kanye nokusetshenziswa kwelogo kumidiya ehlukene namafomethi kuqinisekisiwe. Lokhu kuzovumela isithombe ukuthi sibonakale ngendlela efanele kumongo ngamunye, kuqinisa ukuhlonza okubonakalayo komkhiqizo nokudlulisa umlayezo ohambisanayo. Ngaso sonke isikhathi khumbula ukuhlola imininingwane yobuchwepheshe yomthombo ngamunye ngaphambi kokufaka ilogo futhi wenze izivivinyo zokuyibuka ukuze uqinisekise ukubukeka kwayo okulungile.

11. Uhlolwa kanjani futhi uthole impendulo yokuthuthukisa ukwakheka kwelogo yenkampani

Ukwenza izivivinyo nokuthola impendulo kubalulekile ukuthuthukisa ukwakheka kwelogo yenkampani. Ngezansi ezinye izinyathelo ezingakusiza kule nqubo:

1. Chaza izinjongo: Ngaphambi kokuqala izivivinyo, kubalulekile ukucacisa ngezinjongo ofuna ukuzifeza ngokuklama kabusha uphawu. Thola ukuthi yiziphi izici ezithile ofuna ukuzithuthukisa noma ukuzishintsha futhi ucabangele izethameli eziqondiwe inkampani ekhuluma ngayo.

2. Yenza izinhlolovo kanye nezingxoxo: Okukodwa ngempumelelo Ukuthola impendulo ukwenza izinhlolovo noma izingxoxo namaklayenti okungenzeka noma abasebenzisi. Buza ngombono wabo ngelogo yamanje nokuthi yiziphi intuthuko abangazicabangela. Khumbula ukunikeza izinketho zokuphendula ukusiza ukuhlaziya imiphumela.

3. Hlola ngezinguqulo ezihlukene: Dala izinguqulo ezimbalwa zelogo entsha futhi wenze izivivinyo zokuqhathanisa. Bonisa izinketho eqenjini labantu abamele izethameli eziqondiwe bese ucela umbono wabo. Bheka ukusabela kwabo futhi ubabuze ukuthi yiziphi izici abazithandayo noma abangazithandi ngomklamo ngamunye. Lokhu kuzokuvumela ukuthi ukhombe amandla nezindawo ongazithuthukisa kukho konke.

12. Izici zezomthetho nezokuvikela zelogo yenkampani: uphawu lokuhweba kanye nokubhaliswa kwamalungelo okushicilela

Ilogo yenkampani iyingxenye ebalulekile yobunikazi bayo obubonakalayo kanye nokuvikelwa kwayo okusemthethweni. Ukuqinisekisa ukuthi ilogo ivikeleke ngokwanele, kuyadingeka ukuthi uqedele ukubhaliswa kophawu lwentengiso olufanele futhi uqonde amalungelo okushicilela asebenza kulo. Ngezansi izici ezingokomthetho nezokuvikela zelogo yenkampani:

1. Ukubhaliswa komkhiqizo: Isinyathelo sokuqala sokuvikela ngokusemthethweni ilogo yenkampani ukubhalisa umkhiqizo. Lokhu kwenziwa ngehhovisi lempahla yengqondo yezwe ngalinye. Kubalulekile ukwenza ukusesha kwangaphambili ukuze uqinisekise ukuthi ilogo ayiphuli amalungelo ezinkampani zangaphandle bese ugcwalisa amafomu ahambisanayo. Uma ukubhaliswa sekugunyaziwe, kutholwa kuphela ukusetshenziswa kwelogo emkhakheni wezohwebo.

2. I-copyright: Ngaphezu kokubhaliswa kophawu lwentengiso, ilogo yenkampani ingase futhi ivikelwe yi-copyright. Lawa malungelo anikezwa ngokuzenzakalelayo lapho udala umsebenzi wangempela, njengelogo. Ilogo kumele kube okudalwe nguwe hhayi ikhophi yomunye umklamo okhona. Umnikazi welungelo lobunikazi unokulawula okukhethekile phezu kokukhiqizwa kabusha, ukusatshalaliswa, ukuboniswa nokuguqulwa kwelogo.

3. Ukuvikelwa kwamazwe ngamazwe: Uma inkampani inezinhlelo zokukhula emazweni angaphandle, kubalulekile ukucabangela ukuvikelwa kwelogo kwamanye amazwe. Kuze kube manje, kunezivumelwano nezivumelwano zamazwe ngamazwe ezihlukene ezenza kube lula ukubhaliswa kwezimpawu zokuhweba ezindaweni eziningi. Lezi zivumelwano zikuvumela ukuthi ucele ukuvikelwa kwelogo emazweni ambalwa ngenqubo yokubhalisa eyodwa. Ngaphezu kwalokho, amanye amahhovisi empahla yobuhlakani anikezela ngezinsizakalo zokusesha nezeluleko ukuze kube lula ukubhaliswa. phesheya.

Sengiphetha, ukuze uqinisekise ukuvikeleka okusemthethweni kwelogo yenkampani, kuyadingeka ukwenza ukubhaliswa okuhambisanayo kophawu lokuhweba futhi uqonde amalungelo okushicilela asebenza kuwo. Lokhu kubandakanya ukugcwalisa amafomu okubhalisa, ukuqinisekisa ubuqiniso bomklamo kanye nokufuna ukuvikeleka kwamanye amazwe uma kunesidingo. Ukuthola ukuvikeleka okwanele okusemthethweni kwelogo yenkampani kubalulekile ukuze kuqinisekiswe ukuhluka kwayo nokugwema ukungqubuzana kwezomthetho.

13. Izibonelo: izibonelo eziphumelelayo zamalogo avela ezinkampanini ezaziwayo kanye nomthelela wazo emakethe

Kulesi sigaba, sizobheka ezinye zezifundo zezinkampani ezaziwayo nokuthi ama-logo azo abe nomthelela omkhulu kanjani emakethe. Ngalezi zibonelo, sizokwazi ukwazisa ukubaluleka komklamo omuhle welogo nokuthi kungaba nomthelela kanjani ekuboneni abathengi ngenkampani.

Elinye lamacala aphawuleka kakhulu uphawu lwe-Nike. I-"Swoosh" edumile isiphenduke isithonjana esibonakalayo emhlabeni jikelele. Lolu phawu olulula kodwa olusebenzayo ludlulisela umuzwa wokunyakaza nesivinini, ohambisana nefilosofi yenkampani. Ngenxa yomklamo wayo ohlukile, i-Nike ikwazile ukuzibeka njengomkhiqizo ohamba phambili wezemidlalo futhi idale ukuxhumana okungokomzwelo nabathengi bayo.

Esinye isibonelo esithakazelisayo uphawu lwe-Apple. Idizayini yayo encane nenhle kakhulu ibonisa ifilosofi yomkhiqizo yobulula nokuba yinkimbinkimbi. Ngokuhamba kweminyaka, ilogo ye-Apple iye yavela, kodwa ibilokhu igcina ukwakheka kwayo okungokomfanekiso kwe-apula elilunyiwe. Lo mklamo usize i-Apple ukuthi ihlukanise nezimbangi zayo futhi idlulisele isithombe sayo sokuqamba izinto ezintsha kanye nekhwalithi. I-logo isiwuphawu lwesimo nokukhethekile, okube nomthelela empumelelweni yomkhiqizo emakethe yobuchwepheshe.

14. Iziphetho: izihluthulelo zokuzuza idizayini yelogo ephumelelayo nehlala njalo yenkampani

Idizayini yelogo esebenzayo nehlala njalo yenkampani iwukhiye wokudlulisa ubunikazi bomkhiqizo kanye namagugu ngokubukeka. Ngezansi uchungechunge lokhiye okufanele uhlale ukhumbula ukuze uzuze umklamo ophumelelayo welogo:

• Ucwaningo oluphelele: Ngaphambi kokuqala inqubo yokuklama, kubalulekile ukucwaninga nokuqonda imboni inkampani ekuyo, kanye nokuncintisana kwayo okuqondile. Lokhu kuzokuvumela ukuthi ukhombe amathrendi, izakhi ezihlukile namathuba okugqama.
• Ubulula kanye nokuguquguquka: I-logo ephumelelayo kufanele ibe lula futhi ibonakale kalula, ngisho noma isayizi encane noma emnyama nemhlophe. Ukugwema izakhi eziyinkimbinkimbi nokugcina umklamo ohlanzekile, ocacile kubalulekile ukuze ukhumbuleke futhi ufundeke.
• Ukukhetha imibala kanye ne-typography: Imibala kanye ne-typography kudlala indima ebalulekile ekuxhumaneni kwamalogo. Kubalulekile ukukhetha iphalethi yombala ebonisa ubuntu bomkhiqizo futhi ehambisana nezithameli eziqondiwe. Ngokufanayo, ukukhetha ifonti efanelekile kuzoqinisekisa ukufaneleka nokuhambisana nobunikazi benkampani.

Ekuphetheni, Idizayini yelogo yenkampani idinga ucwaningo olunzulu, ukuseshwa kokulula nokuguquguquka, nokukhetha ngokucophelela imibala nokuthayipha. Lezi zinto zibalulekile ukuze kuzuzwe ilogo esebenzayo nehlala njalo, ekwazi ukudlulisa ingqikithi yomkhiqizo nokugqama emakethe yokuncintisana.

Sengiphetha, inqubo yokwenza ilogo yenkampani idinga ukuhlela ngokucophelela kanye nokwenziwa kobuchwepheshe. Ukudala ilogo ephumelelayo kuhlanganisa ukuqonda amanani enkampani kanye nobunikazi, kanye nolwazi lwezimiso zokuklama izithombe kanye nezindlela ezihamba phambili kule ndawo.

Kubalulekile ukukhumbula ukuthi ilogo yenkampani iyingxenye ebalulekile yesithombe sayo senkampani, futhi ingaba nomthelela omkhulu ekuqashelweni kwayo nasekuphumeleleni kwayo emakethe. Ngakho-ke, kubalulekile ukutshala isikhathi nezinsiza ekuthuthukisweni kwayo, noma ngabe ngokuqasha umklami ochwepheshile noma ukusebenzisa amathuluzi e-graphic design kanye nesofthiwe.

Ukwengeza, kubalulekile ukukhumbula ukuthi uphawu kufanele luvumelane nezimo futhi luguquguquke, njengoba luzosetshenziswa kumafomethi ahlukene kanye nemidiya, njengokuphrinta, ukukhangisa kwedijithali kanye amanethiwekhi omphakathi. Ngakho-ke, kubalulekile ukuqinisekisa ukuthi ilogo iyafundeka, iyabonakala futhi imele ngokwanele ingqikithi namagugu enkampani kuzo zonke lezi zinkundla.

Kafushane, ukwenza ilogo yenkampani kuhilela indlela yobuchwepheshe neyesu, lapho izici ezinjengokucabanga, ukwakheka kwezithombe, ukukhethwa kwemibala nokubhala ngomshini, kanye nokuzivumelanisa nezimo kumafomethi ahlukene, kufanele kucatshangelwe. Lo msebenzi ungase ubonakale uyinselele, kodwa ngokuhlela ngendlela efanele kanye nendlela efanele, ilogo ephumelelayo ingafinyelelwa emele ngokunembile ubunikazi benkampani futhi inikele ekukhuleni kwayo nasekuqashelweni kwayo emakethe.