- I-Xiaomi ihola ngokuthengisa okugqokwayo emhlabeni jikelele ngokukhula okungama-44% kwikota yokuqala yonyaka.
- I-Redmi Band 5 kanye nokuhlukahluka komkhiqizo kukhuphule izibalo zomkhiqizo.
- Inani nempilo yebhethri kugqama njengezici ezibaluleke kakhulu kubasebenzisi lapho bekhetha iwashi elihlakaniphile noma isongo elihlakaniphile.
- U-Apple noHuawei baqeda inkundla, nakuba i-Xiaomi ihola bobabili abakhiqizi ngamayunithi athengisiwe.
Ezinyangeni zakamuva, I-Xiaomi izuze isikhundla esithandekayo emkhakheni wezinto ezigqokwayo ezingeni lamazwe ngamazwe. Nakuba kusekhona labo abakhetha ukusebenzisa amawashi avamile, ukukhuphuka kwe amasongo omsebenzi namawashi ahlakaniphile iye yahlanganisa isikhundla sayo ngenxa yohlu olubanzi lwemikhiqizo namanani athengekayo. Umkhakha wokugqokwa, ohlanganisa Hhayi kuphela amawashi namabhendi, kodwa nama-headphones namanye amadivaysi omuntu, iyaqhubeka ikhula futhi inkampani yaseShayina ikwazile ukusebenzisa leli thuba kangcono kunanoma ubani omunye.
A finales del año pasado, I-Xiaomi ne-Apple babelane ngokuhamba phambili emhlabeni jikelele ekuthengisweni okugqokekayo., ngayinye inesabelo semakethe sika 16%. Kodwa-ke, ukuqala konyaka omusha kulethe izinguquko eziphawulekayo ekuhlukaniseni, ukubeka I-Xiaomi ngaphambi kwesimbangi sayo esikhulu ngemuva kokubhalisa ukwenyuka okubalulekile ekuthunyelweni kwayo nokuba wumkhiqizo oletha amadivayisi amaningi kubasebenzisi.
Isu le-Xiaomi lokubusa imakethe yezinto ezigqokwayo
El crecimiento de I-Xiaomi esigabeni sokugqokwa Akukhona ukuqondana nje. Le nkampani igxile emikhiqizweni eminingi, kusukela kumasongo athengekayo kuya kumawashi we-premium, okuye kwayivumela ukuba ihehe amaphrofayli ahlukene womsebenzisi. Ngokusho kwedatha yakamuva eshicilelwe yi-Canalys, ngesikhathi Ngekota yokuqala yalo nyaka, i-Xiaomi iqophe ukwenyuka kwama-44% kokuthunyelwa kwayo., sibonga ngaphezu kwakho konke impumelelo yamamodeli afana ne Redmi Band 5. Sekukonke, umkhiqizo usabalalisile Amayunithi ayizigidi ezingu-8,7 Emhlabeni jikelele, idlula i-Apple, eneliswe ngezigidi ezingu-7,6 kanye nokukhula okusesilinganisweni okungama-5%.
Umbiko uchaza ukuthi lokhu kubuyiswa kobuholi yi-Xiaomi kungenxa ye amplia cartera de productos, ukuhlanganiswa okungcono kakhulu kwesistimu yayo ye-HyperOS kanye nenqubomgomo ye precios ajustados ezikhangayo ikakhulukazi ezimakethe ezisafufusa. Ukwengeza, ukubuyekezwa kobubanzi njenge-Mi Band ne-Redmi Watch enemiklamo emisha nezici ezithuthukisiwe kube negalelo ekwandiseni inani elicatshangwayo labasebenzisi.
Lezi yizinhlobo ezingu-5 eziphezulu ezigqokekayo.
- I-Xiaomi: 8,7 million amadivayisi athunyelwe (+44%)
- I-apula: 7,6 million amadivayisi athunyelwe (+5%)
- I-Huawei: 7,1 million amadivayisi athunyelwe (+36%)
- I-Samsung: 4,9 million amadivayisi athunyelwe (+74%)
- Garmin: 1,8 million amadivayisi athunyelwe (+10%)
I-Samsung iphinde yagqama kulesi sikhathi, ithola ukwenyuka kwamaphesenti aphezulu kakhulu ngenxa yentuthuko yayo yakamuva, nakuba usalokhu ekude nezikhundla eziphezulu ngokwemibandela ngokuphelele.
Inani nempilo yebhethri yizici ezibalulekile lapho ukhetha okugqokekayo.
Inhlolovo yakamuva eyenziwe yi-Canalys to 9.000 consumidores europeos revela que el Inani liwumgomo onesisindo esikhulu esinqumweni sokuthenga amasongo namawashi ahlakaniphile. Okwesibili, impilo yebhethri iyona nto abathengi abagqokekayo abayazisa kakhulu, okulandelwa ukuhlanganiswa kwezici zokuqapha impilo.
Curiosamente, las opciones deportivas zehliselwa endimeni yesibili, nakuba lezi zixhobo zivame ukuhlotshaniswa nokuzivocavoca. Umphumela ukwenza kucace ukuthi abasebenzisi abaningi basesha kuqala ukufinyeleleka okufinyelelekayo nokuqina, ngale kokusebenza kwabasubathi.
Imfihlo yempumelelo: ukuhlanganiswa kanye nokuncintisana
Ngokusho kochwepheshe, ukudonsa kwe I-Xiaomi iyaqhubeka nokuphakela izici ezimbalwa. Phakathi kwazo kugqama ikhono layo lokunikela ubuchwepheshe obuphambili ngamanani athengekayo, ukuvuselelwa njalo kwamadivayisi ayo kanye nokuhlanganiswa kwe-ecosystem okukhulu ngenxa ye-HyperOS. Okungezwe kulokhu ukusatshalaliswa okuphumelelayo kanye nesilinganiso esihle kakhulu sokusebenza kwentengo, okuthe, ikakhulukazi ezifundeni ezisafufusa, kunikeze inzuzo enkulu ngaphezu kwabaqhudelana nabo abagxile kububanzi obukhethekile.
Inhlanganisela ye Amamodeli abuyekeziwe, ukuhlanganiswa kwezici ezintsha, nesu lebhizinisi eligxile ekufinyelelekeni ibeke i-Xiaomi esikhundleni sokuma okuhamba phambili emhlabeni jikelele kwezingubo ezigqokwayo, okubonisa ukuthi ukuqamba izinto ezintsha nezintengo eziqhudelanayo kuyaqhubeka nokuba ukhiye kule makethe.
Ngokukhula okuqhubekayo nokuzivumelanisa nezimo i-Xiaomi ekubonise emakethe yezinto ezigqokwayo, yonke into ikhomba ukuthi inkampani izoqhubeka nokuhola phambili ezinyangeni ezizayo, inqobo nje uma igcina ibhalansi yayo phakathi kwezici, ukusungula izinto ezintsha, nezintengo ezithengekayo.
Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.
Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.