- I-Adobe Experience Platform yenza idatha ibe phakathi futhi inike amandla ulwazi lwamakhasimende lomuntu siqu.
- Inkundla isebenzisa ubuhlakani bokwenziwa ukuze ihlaziye futhi ibikezele ukuziphatha.
- Ihambisana namathuluzi amaningi futhi inikeza ama-API avulekile okuhlanganiswa.
- Ingqalasizinda yayo yesikhathi sangempela iyenza ilungele izinkampani ezifuna ukuthuthukisa amasu edijithali.
Okwamanje, Adobe Experience Platform Kuyithuluzi elibalulekile ekuguquleni izinkampani zedijithali. Ngengqalasizinda yayo enamandla, ivumela hlanganisa, phatha, futhi uhlaziye idatha yekhasimende ngesikhathi sangempela. Izinkampani eziningi zikhetha ukuthola izixazululo ezisekelwe kukho ukuhlakanipha okungekhona okwangempela kanye nokufunda komshini. Futhi i-Adobe Experience Platform ibekwe njengenye yezinketho eziqine kakhulu emakethe.
Kulesi sihloko sizohlola ngokuningiliziwe ukuthi kuyini Adobe Experience Platform, izici zayo eziyinhloko, izinzuzo, kanye nendlela izinkampani ezingayisebenzisa ngayo ukuze zithuthukise ubudlelwano bazo namakhasimende azo. Sizophinda sihlaziye ukuhlanganiswa kwayo namanye amathuluzi e-Adobe.
Iyini i-Adobe Experience Platform?
I-Adobe Experience Platform iyi-ecosystem yobuchwepheshe eyenzelwe ukusiza amabhizinisi ukuphatha kanye mejorar la experiencia del cliente ngokuqoqwa, ukucubungula nokuhlaziya idatha ngesikhathi sangempela. Isakhiwo sayo esivulekile sivumela ukuhlanganiswa kwakho kokubili kwe-Adobe nemithombo yedatha yangaphandle, okuyenza ibe inkundla enemisebenzi eminingi.
Inzuzo enkulu yale platform ukuthi ivumela izinhlangano yakha amaphrofayili ekhasimende ahlanganisiwe, igcina ulwazi oluningiliziwe mayelana nokusebenzisana ngakunye nokusebenzisa ubuhlakani bokwenziwa ukwenza kube ngokwakho ukuzizwisa kuzo zonke iziteshi zedijithali.
Izici ezibalulekile ze-Adobe Experience Platform
I-Adobe Experience Platform inezici ezimbalwa eziyenza igqame emakethe. Lawa alandelayo:
- Vula ama-API: Isiza ukuhlanganiswa namanye amathuluzi nokudala izixazululo ngokwezifiso.
- Aprendizaje automático e inteligencia artificial: Sibonga u Adobe Sensei (I-Adobe's generative AI), inkundla ikuvumela ukuthi uhlaziye idatha futhi ubikezele ukuziphatha kwesikhathi esizayo.
- Ukuhlanganisa idatha ndawonye: Ikuvumela ukuthi uqoqe ulwazi emithonjeni ehlukene namasistimu ukuze udale ukubuka okukodwa kwekhasimende.
- Personalización en tiempo real: Inkundla ivumela imilayezo nolwazi ukuthi lwenzelwe umsebenzisi ngamunye ngokusekelwe ekuziphatheni kwakhe.
Ngenxa yalezi zici, izinkampani zingakwazi mejorar significativamente la eficiencia zamasu abo okuthengisa y optimizar la experiencia del cliente.
Isebenza kanjani i-Adobe Experience Platform
I-Adobe Experience Platform yakhelwe phezu kwengqalasizinda yedatha yamafu enika amandla procesamiento de información en tiempo real. Lesi isifinyezo esifushane sezingxenye zayo eziyinhloko:
- Adobe Sensei: Injini yobuhlakani bokwenziwa enikezayo ukuqonda kanye ne-automation ethuthukisiwe.
- Data Lake: Igcina futhi ihlele idatha evela emithonjeni eminingi.
- Injini yokunquma: Isebenzisa ama-algorithms ukunikeza izincomo ezithile kukhasimende ngalinye.
- Iphrofayela Yekhasimende Yesikhathi Sangempela: Dala iphrofayela ehlanganisiwe ngokusekelwe kudatha ebuyekeziwe ngokushesha.
Lezi zici zisebenza ndawonye ukuze kuqinisekiswe ukuthi izinkampani zinganikela okuhlangenwe nakho komuntu siqu ngezinga elikhulu.
Izinzuzo zokusebenzisa i-Adobe Experience Platform
Izinhlangano ezisebenzisa i-Adobe Experience Platform zingathola izinzuzo eziningi, okuhlanganisa:
- Ukuzenzakalela okuhlakaniphile: Yehlisa izindleko zokusebenza futhi uthuthukise eficiencia.
- Ukuhlanganiswa namanye amathuluzi: Compatible con el ecosistema de Adobe kanye nezixazululo zezinkampani zangaphandle.
- Ukwenza kube ngokwakho umkhankaso okukhulu: Ivumela imilayezo nokuqukethwe ukuthi kwenziwe ngendlela efanele umsebenzisi ngamunye.
- Optimización de la toma de decisiones: Ngenxa yezibalo ezithuthukile, izinkampani zingenza izinqumo ngokusekelwe kudatha yangempela.
Lezi zinzuzo ziyenza inkundla ebalulekile yanoma iyiphi inkampani efuna ukuthuthukisa ulwazi lwamakhasimende nokwandisa amasu ayo edijithali. Kuwebhusayithi yayo esemthethweni, i-Adobe inikezela ngemibhalo ebanzi nezifundiswa ezivumela abasebenzisi ukuthi benze kanjalo funda ukusebenzisa inkundla ngokuphumelelayokufaka phakathi sebenzisa izimo nezibonelo ezingokoqobo.
Ekugcineni, ukuba namathuluzi athuthukile njenge-Adobe Experience Platform kubalulekile ekuletheni ulwazi lomuntu siqu, oluqhutshwa idatha. Ikhono layo lokucubungula ulwazi ngesikhathi sangempela, kanye nokufunda komshini nokuhlanganiswa namasistimu amaningi, ikwenze inketho ekahle yezinhlangano zabo bonke osayizi befuna ukuthuthukisa ubudlelwano babo namakhasimende futhi bathuthukise amasu abo okumaketha kwedijithali.
Umhleli okhethekile kwezobuchwepheshe kanye nezindaba ze-inthanethi onolwazi olungaphezu kweminyaka eyishumi kumidiya ehlukene yedijithali. Ngisebenze njengomhleli kanye nomdali wokuqukethwe kwe-e-commerce, ukuxhumana, ukumaketha ku-inthanethi kanye nezinkampani zokukhangisa. Ngike ngabhala kumawebhusayithi ezomnotho, ezezimali neminye imikhakha. Umsebenzi wami nawo uwuthando lwami. Manje, ngokusebenzisa izihloko zami ku Tecnobits, ngizama ukuhlola zonke izindaba namathuba amasha izwe lobuchwepheshe elisinikeza lona nsuku zonke ukuze sithuthukise izimpilo zethu.