Indlela yokudala ikhasi lebhizinisi le-Facebook
Emhlabeni wanamuhla, izinkundla zokuxhumana zidlala indima ebalulekile ekukhuthazeni nasekusabalaliseni noma yiliphi ibhizinisi. Phakathi kwazo zonke lezi zinkundla, I-Facebook Igqama njengenye edume kakhulu futhi isebenza ngempumelelo ukufinyelela izinkulungwane zabasebenzisi emhlabeni jikelele. Uma unentshisekelo yokukhulisa ibhizinisi lakho kanye nokukhulisa ukubonakala kwalo ku-inthanethi, dala ikhasi lebhizinisi le-Facebook Kuyisinyathelo esibalulekile ukufeza lokhu. Ngezansi, sethula isifundo esiphelele sendlela yokudala nokuthuthukisa ikhasi lakho lebhizinisi ku-Facebook.
1. Finyelela ku-akhawunti yakho ye-Facebook bese uya esigabeni esithi “Amakhasi”
Ukuze uqalise, kufanele ungene ku-akhawunti yakho Izisebenzi zikaFacebook bese uya esigabeni esinikezelwe emakhasini. Lapho uzothola inketho yokudala ikhasi elisha. Chofoza kuleyo nketho ukuze uqale inqubo yokudala ikhasi lebhizinisi lakho.
2. Khetha uhlobo lwekhasi ofuna ukulenza
Uma usuyingxenye yamakhasi, uzoba nenketho yokukhetha uhlobo lwekhasi ofuna ukulenza. I-Facebook inikeza izinketho ezimbalwa, okuhlanganisa “Ibhizinisi lendawo noma indawo,” “Inkampani, inhlangano noma isikhungo,” kanye “Nomkhiqizo noma umkhiqizo.” Khetha inketho efanele inkampani yakho ukuze uqhubeke.
3. Faka idatha bese uqedela imininingwane esekhasini lakho
Okulandelayo, i-Facebook izokucela ukuthi ufake imininingwane eyisisekelo mayelana nebhizinisi lakho, njengegama, isigaba, incazelo, kanye nemininingwane yokuxhumana. Uzoba nenketho yokwengeza isithombe sephrofayela nekhava emele umkhiqizo wakho. Qedela zonke lezi izinkambu ngokucophelela nangokunembile, njengoba zizonikeza abasebenzisi umbono wokuqala wenkampani yakho.
Ngalezi zinyathelo ezilula, ungakwazi dala ikhasi lakho lebhizinisi le-Facebook ngempumelelo. Uma usudaliwe, ungakhohlwa ukusizakala ngawo wonke amathuluzi nemisebenzi enikezwa yi-Facebook ukuze uthuthukise ukubonakala kwenkampani yakho futhi wandise ukufinyelela kwayo ku-inthanethi. Gcina ikhasi lakho libuyekeziwe, sebenzisana nabalandeli bakho futhi uphromothe imikhiqizo noma amasevisi akho ngamasu. Ungawabukeli phansi amandla ekhasi lebhizinisi le-Facebook!
1. Ukukhetha uhlobo olulungile lwekhasi le-Facebook lebhizinisi lakho
Esinye sezinqumo zokuqala okufanele uzenze lapho udala ubukhona be-Facebook bebhizinisi lakho uhlobo lwekhasi ofuna ukulisebenzisa. Kubalulekile ukukhetha uhlobo olulungile lwekhasi, njengoba lokhu kuzonquma imisebenzi nezici ezizotholakala kuwe. I-Facebook inikeza izinketho zekhasi lebhizinisi elihlukile, njengekhasi Lebhizinisi, Ikhasi Lomkhiqizo noma Ikhasi Lomkhiqizo, Ikhasi Lesevisi Yasendaweni, phakathi kokunye.
Ukukhetha uhlobo olufanele lwekhasi le-Facebook, Kufanele ucabangele uhlobo lwebhizinisi onalo nezinjongo zakho zokumaketha.. Uma unesitolo esiphathekayo, isibonelo, Ikhasi Lesevisi Yasendaweni lingase libe inketho elungile, njengoba likuvumela ukuthi ungeze ulwazi lwendawo namahora okuvula. Uma ibhizinisi lakho liku-inthanethi ngokuyinhloko, Ikhasi Lomkhiqizo noma Lomkhiqizo lingase lifaneleke kakhulu njengoba likuvumela ukuthi ubonise imikhiqizo yakho namaphromoshini.
Esinye isici esibalulekile okufanele sicatshangelwe lapho ukhetha uhlobo lwekhasi le-Facebook indlela ofuna ukusebenzelana ngayo nabalandeli bakho kanye namakhasimende angaba khona. Uma ufuna ukuthola ukuphawula nemibono evela kubalandeli bakho, Ikhasi Lomphakathi lingaba inketho ekahle, njengoba abasebenzisi bengathumela ekhasini lakho. Uma ukhetha ukugcina ukulawula okuqinile kokuqukethwe okuboniswayo, Ikhasi Lebhizinisi lingase lifaneleke kakhulu, njengoba likuvumela ukuba wengamele amazwana nokuthunyelwe.
2. Ukusethwa Kwekhasi Lebhizinisi Elilungile le-Facebook
Liyini ikhasi le-Facebook lebhizinisi?
Ikhasi lebhizinisi le-Facebook liyithuluzi elibalulekile lanoma yiliphi ibhizinisi elifuna ukusungula ubukhona obusebenzayo ku- amanethiwekhi omphakathi. Nakuba amaphrofayili omuntu enzelwe ukusetshenziswa komuntu ngamunye, ikhasi lebhizinisi le-Facebook lenzelwa amabhizinisi, imikhiqizo, izinhlangano kanye nezibalo zomphakathi. Ngekhasi lebhizinisi le-Facebook, ungakhangisa ibhizinisi lakho, wabelane ngezibuyekezo, futhi ugcine ukuxhumana okuqondile namakhasimende akho kanye nabalandeli.
Ukusethwa kokuqala kwekhasi lebhizinisi le-Facebook
Ukusetha ikhasi lakho le-Facebook lebhizinisi, into yokuqala okudingeka uyenze ukudala i-akhawunti ye-Facebook, uma ungenayo kakade. Bese, landela lezi zinyathelo:
- Khetha uhlobo lwekhasi: I-Facebook inikeza izinketho eziningi, njengendawo yasendaweni, ibhizinisi noma uhlobo, umphakathi, ukuzijabulisa, umphakathi, njll. Khetha uhlobo lwekhasi olufanele ibhizinisi lakho.
- Engeza ulwazi oluyisisekelo: Gcwalisa imininingwane yebhizinisi lakho, njengegama, isigaba, ikheli, nolwazi lokuxhumana.
- Setha i-URL yangokwezifiso: Khetha i-URL yangokwezifiso yekhasi lakho le-Facebook lebhizinisi okulula ukulikhumbula futhi elihlobene nebhizinisi lakho.
Ukuthuthukisa ikhasi lakho le-Facebook lebhizinisi
Manje njengoba ususungule ikhasi lakho le-Facebook lebhizinisi, kubalulekile ukulikhulisa ukuze uthole imiphumela engcono. Nawa amanye amathiphu:
- Khetha isithombe sephrofayela esikhangayo nesithombe sekhava: Lezi zithombe kuzoba yinto yokuqala abasebenzisi abayibonayo lapho bevakashela ikhasi lakho, ngakho qiniseka ukuthi ziyakhanga futhi zimele ibhizinisi lakho ngokwanele.
- Bhala incazelo ecacile nefingqiwe: Esigabeni esithi "Mayelana" sekhasi lakho, hlinzeka ngolwazi olubalulekile mayelana nenkampani yakho, imikhiqizo noma amasevisi. Sebenzisa ulimi olucacile futhi ugweme ulwazi olungadingekile.
- Shicilela okuqukethwe okufanele nokujwayelekile: Gcina abalandeli bakho benentshisekelo ngokwabelana ngokuqukethwe okubalulekile nokuwusizo. Ungathumela izibuyekezo, izindaba, amaphromoshini, izithombe namavidiyo ahlobene nebhizinisi lakho.
3. Idizayini nokwenza ngendlela oyifisayo ukukhombisa ubunikazi benkampani yakho
Ukuklanywa nokwenza ngendlela oyifisayo ikhasi lebhizinisi lakho le-Facebook kuyizici ezibalulekile zokubonisa kahle ubunikazi benkampani yakho. Ngezinto ezibukwayo ezahlukahlukene kanye nokucushwa kwekhasi lakho, uzokwazi ukudlulisa ngempumelelo amanani nesithombe somkhiqizo webhizinisi lakho.
Ukuze uqale, kubalulekile ukukhetha isithombe sephrofayela esimele inkampani yakho ngendlela ecacile nefushane. Lesi sithombe kufanele sibonakale futhi sihlobane nalokho okunikezwa inkampani yakho. Futhi, qiniseka ukuthi ingusayizi olungile nokuthi ibukeka kahle kuyo amadivayisi ahlukene. Khumbula ukuthi lokhu kuzoba umbono wokuqala ozowunikeza abalandeli bakho nezivakashi.
Esinye isici esibalulekile yisithombe sekhava. Ungasebenzisa lesi sikhala ukuze ubonise ubuntu benkampani yakho, ugqamise imikhiqizo yakho eyinhloko noma amasevisi noma ukhuthaze umkhankaso noma umcimbi Isithombe sekhava yithuba elihle kakhulu lokudonsa ukunaka kwabalandeli bakho futhi ukwenze kucace kubo. Yini inhloso yekhasi lakho. Khumbula ukuthi lesi sithombe kufanele futhi sibe nosayizi ofanele futhi sihlangabezane nemihlahlandlela ye-Facebook.
Ngokungeziwe ekwakhiweni, ukumiswa kwekhasi lakho nakho kubalulekile ukuze kubonise ubunikazi benkampani yakho. Qiniseka ukuthi ugcwalisa lonke ulwazi oluhlobene, njengekheli lakho, inombolo yocingo, amahora okusebenza, nanoma yiluphi olunye ulwazi olubalulekile kumakhasimende akho. Ungakwazi futhi ukwengeza amathebhu ngokwezifiso ukuze ugqamise izici ezithile zebhizinisi lakho, njengemikhiqizo yakho efakiwe noma amasevisi, ubufakazi bekhasimende, ulwazi mayelana nemicimbi noma amaphromoshini, phakathi kokunye. Khumbula ukuthi ikhasi elilungiswe kahle neliphelele lizohlinzeka ngolwazi owanelisa kakhudlwana kubalandeli bakho.
4. Amasu asebenzayo okukhulisa ukubonakala kwekhasi lakho lebhizinisi
Kunamasu ahlukahlukene ongawasebenzisa ukuze ukhulise ukubonakala kwekhasi lakho lebhizinisi ku-Facebook. Lawa maqhinga azokusiza ukuthi ufinyelele futhi uhehe izethameli ezibanzi, ezizohumushela inani elikhulu labalandeli kanye namakhasimende angaba khona enkampanini yakho. Ngezansi, ngethula amanye amasu asebenza kahle kakhulu okufanele uwacabangele:
1. Shicilela okuqukethwe okufanele nokuseqophelweni eliphezulu: Esinye sezihluthulelo zokukhulisa ukubonakala kwekhasi lebhizinisi lakho ukunikela ngokuqukethwe okufanelekile nokusezingeni eliphezulu kubalandeli bakho. Lokhu kuhilela ukuthumela njalo ulwazi oluthakazelisayo noluwusizo ezithamelini zakho, kungaba ngokuthunyelwe, amavidiyo noma izithombe. Ukwengeza, kufanele uqinisekise ukuthi okuqukethwe kuhlobene nenkampani yakho kanye nomkhakha, ukuze kukhiqize intshisekelo kanye nokuxhumana okuvela kuzithameli zakho eziqondiwe.
2. Utiliza estrategias de marketing ezinkundleni zokuxhumana: Amasu okukhangisa enkundla yezokuxhumana abalulekile ukukhulisa ukubonakala kwekhasi lakho lebhizinisi. Ungasebenzisa amasu afana nala Ukukhangisa kwe-Facebook ukuphromotha imikhiqizo noma amasevisi akho, ukuhlukanisa izethameli zakho futhi ngaleyo ndlela ufinyelele labo basebenzisi okungenzeka banentshisekelo enkulu enkampanini yakho. Ngaphezu kwalokho, kubalulekile ukukhuthaza ukusebenzisana nabalandeli bakho, ukuphendula imibono nemiyalezo yabo ngokushesha nangempumelelo.
3. Sebenzisana nabathonya kanye nezinkampani ezihlobene: Isu elisebenzayo lokukhulisa ukubonakala kwekhasi lebhizinisi lakho ukusebenzisana nabagqugquzeli nezinye izinkampani ezihlobene nomkhakha wakho. Lokhu kuzokuvumela ukuthi ufinyelele izethameli ezibanzi okungenzeka zibe nentshisekelo kumikhiqizo noma amasevisi akho. Ungakwazi ukuhlanganyela nabo ngokushicilela okuqukethwe okuhlanganyelwe, ukubamba izipho noma amaphromoshini ahlanganyelwe, noma ukubamba iqhaza emicimbini noma izingqungquthela ezihlobene nomkhakha wakho. Ukwengeza, lokhu kubambisana kuzokunikeza ukwethembeka okukhulu negunya emkhakheni wakho, okuzohumushela ekukhuleni kwabalandeli nokubonakala kwekhasi lakho lebhizinisi.
5. Ukudala okuqukethwe okufanelekile nokukhangayo kwababukeli bakho
Ukuze uphumelele ku-Facebook, udinga ukwenza isiqiniseko sokuthi uyadala okuqukethwe okufanelekile nokuhehayo lokho kuzodonsa ukunaka kwababukeli bakho futhi kugcine benentshisekelo ekhasini lakho lebhizinisi. A ngempumelelo Ungafinyelela lokhu ngokudala okuthunyelwe okuwusizo, okufundisayo, futhi okujabulisayo kubalandeli bakho. Ngokwesibonelo, ungase wabelane ngamathiphu asebenzayo ahlobene nomkhakha wakho, ugqamise izici ezihlukile zemikhiqizo noma amasevisi akho, noma ushicilele okuqukethwe Okukhangayo njengezithombe kanye nezithombe. amavidiyo.
Ngaphezu kwalokho, kubalulekile ukuthi conozcas a tu audiencia futhi baqonde ukuthi yini abayithakaselayo. Lokhu kuzokuvumela ukuthi uguqule okuqukethwe kwakho ukuze kuhlobane futhi kuhambisane nakho. Ungasebenzisa amathuluzi afana ne-Facebook Insights ukuthola imininingwane ngokuziphatha kwabalandeli bakho nokuthi yikuphi okuthunyelwe okukhiqiza ukubandakanya okukhulu. Lokhu kuzokusiza ukuthi ukhombe izihloko nezinhlobo zokuqukethwe ezisebenza kangcono futhi ulungise isu lakho ngokufanele.
Ukuze ukhulise ukukhanga kokuqukethwe kwakho, cabanga hlanganisa izinto ezisebenzisanayo ku okuthunyelwe kwakho. Isibonelo, ungabuza izithameli zakho imibuzo, uzikhuthaze ukuthi zibambe iqhaza futhi ziphawule. Ungaphinda uhlele imiqhudelwano noma iziphiwo ezikhuthaza ukubamba iqhaza futhi zikhiqize isasasa phakathi kwabalandeli bakho. Khumbula ukuthi uma izithameli zakho zizibandakanya kakhulu, maningi amathuba okuthi zabelane ngokuqukethwe kwakho futhi ziphromothe ikhasi lebhizinisi lakho koxhumana nabo.
6. Ukusebenzisa amathuluzi e-Facebook ukukala ukusebenza kwekhasi lakho
I-Facebook inikezela ngamathuluzi ahlukahlukene okukusiza ukukala ukusebenza kwekhasi lakho lebhizinisi. Lawa mathuluzi akunikeza imininingwane ebalulekile mayelana nokufinyelela, ukubandakanyeka, nomthelela wokuthunyelwe kwakho kubalandeli bakho. Ukusebenzisa lawa mathuluzi kubalulekile ukuze uhlole ukusebenza kwesu lakho le-inthanethi futhi wenze izinguquko njengoba kudingeka.
Elinye lamathuluzi awusizo kakhulu i-Facebook Insights. Leli thuluzi likunikeza izibalo ezinemininingwane mayelana nokufinyelela nokuzibandakanya kokuthunyelwe kwakho. Ungabona ukuthi okuthunyelwe ngakunye kubukwe izikhathi ezingaki, ukuthi kwabelwane kangaki, nokuthi kukangakhi ukuxhumana kwenziwe ngakho. Ukwengeza, ungakwazi ukuqhathanisa ukusebenza kokuthunyelwe kwakho ngokuhamba kwesikhathi ukuze uhlonze amathrendi noma amaphethini.
Elinye ithuluzi eliwusizo I-Audience Insights, ekuvumela ukuthi uqonde izethameli oziqondise ngokuningiliziwe. Ungathola imininingwane yezibalo zabantu, njengeminyaka, ubulili, nendawo yabalandeli bakho. Ungakwazi futhi ukubona ukuziphatha kwababukeli bakho ku-inthanethi, njengokuthakaselayo kanye namakhasi e-Facebook abawathandayo Le datha izokusiza ukuthi ulungise amasu akho okuthengisa nokuqukethwe ukuze ufinyelele ngempumelelo izethameli zakho. Ngaphezu kwalokho, ungasebenzisa isici sokukhomba izithameli ukuze uqondise okuthunyelwe kwakho emaqenjini athile abantu, okuzokhuphula ukuhlobana kwemilayezo yakho futhi kwandise ukubandakanyeka kwababukeli bakho.
7. Ukusebenzelana nokubamba iqhaza okusebenzayo nabalandeli bakho namakhasimende
Ngoba Hlanganyela ngenkuthalo futhi ubambe iqhaza nabalandeli bakho namakhasimende Ekhasini lakho lebhizinisi le-Facebook, kubalulekile ukugcina amasu ambalwa abalulekile engqondweni. Okokuqala nje, kufanele uqinisekise ukuthi uhlala ukhona the inkundla futhi uphendule ngesikhathi kumazwana nemilayezo evela kubalandeli bakho. Lokhu kukhombisa ukuzibophezela kwakho nokunaka kwakho kubo, okukhiqiza ukwethembana nokwethembeka.
Enye indlela yokwenza ukusebenzisana okusebenzayo Kungokwakha okuqukethwe okubandakanyayo nokubalulekile. Ukuthumela njalo okuqukethwe okuthakazelisayo, okufana nezihloko, amavidiyo noma izithombe ezihlobene nenkampani yakho noma imboni, kuzogcina abalandeli bakho bematasa futhi bezimisele ukuxhumana nawe. Ukwengeza, ungakhuthaza ukuhlanganyela ngokuphromotha izimpikiswano, izinhlolovo noma imincintiswano lapho abalandeli bengabamba iqhaza futhi baveze imibono yabo.
Ekugcineni, ungakhohlwa personalizar tus interacciones. Ngaso sonke isikhathi lapho uphendula amazwana noma umlayezo, sebenzisa igama lomsebenzisi futhi ubonise uzwela ngezinto ezibakhathazayo noma imibuzo. Lokhu kuzokwenza abalandeli bakho bazizwe bebalulekile futhi kwandise amathuba okuthi baqhubeke nokuzibandakanya futhi bathembe ibhizinisi lakho.
8. Ukukhuthazwa kwekhasi lakho le-Facebook lebhizinisi ngokusebenzisa ezinye izinkundla
Isingeniso
Uma ubheke ukunweba ubukhona bakho ku-inthanethi futhi uthathe ibhizinisi lakho uliyise kwelinye izinga, dala a ikhasi lebhizinisi le-Facebook Kungaba isu elihle kakhulu. I-Facebook iyinethiwekhi yokuxhumana nabantu ethandwa kakhulu futhi inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-2, ngakho-ke ukuba nekhasi lebhizinisi kuzokuvumela ukuthi ufinyelele izithameli eziningi nezinhlobonhlobo Kulokhu okuthunyelwe, sizokuqondisa Igxathu emvakwe gxathu ukuthi udala kanjani futhi uphromothe ikhasi lebhizinisi lakho le-Facebook usebenzisa ezinye izinkundla.
1. Xhumana nezithameli zakho zamanje
Ngaphambi kokuthi uqale ukukhangisa ikhasi lakho le-Facebook lebhizinisi kwamanye amapulatifomu, kubalulekile ukuqala ngezithameli zakho zamanje. Mema abangani bakho, umndeni kanye namakhasimende ukuthi athande ikhasi lakho. Lokhu kuzokusiza ukuthi ukhiqize izethameli zokuqala futhi udale ukwethembeka. epulatifomu. Futhi, uma usuvele unohlu lwe-imeyili lwamakhasimende, ungawathumela incwadi yezindaba enesixhumanisi esiqondile ekhasini lakho lebhizinisi le-Facebook, ubakhuthaze ukuthi bakulandele ukuze uthole izibuyekezo ezikhethekile nezinyuso.
2. Sebenzisa ezinye izinkundla zokuxhumana
Sebenzisa ngokunenzuzo ukufinyelela kwe amanye amanethiwekhi kwezenhlalo ukuthuthukisa ikhasi lakho le-Facebook lebhizinisi. Ungabelana ngezixhumanisi ekhasini lakho ku-Twitter, Instagram, LinkedIn nanoma iyiphi enye inkundla yokuxhumana oyisebenzisayo. Qiniseka ukuthi ufaka ucingo oluphoqayo esenzweni olukhuthaza abasebenzisi ukuthi bavakashele ikhasi lakho le-Facebook futhi bakulandele. Ungasebenzisa futhi izici ezidonsa amehlo, njengezithombe noma amavidiyo, ukuze ubambe ukunaka kwababukeli bakho futhi wandise amathuba okuthi bazochofoza isixhumanisi.
3. Ukukhangisa kuyakhokha
Uma ufuna ukuthuthukiswa okwengeziwe ukuze uthuthukise ikhasi lakho le-Facebook lebhizinisi, cabanga ngokutshala imali ekukhangiseni okukhokhelwayo kwezinye izinkundla. Imikhankaso yokukhangisa ezinkundleni zokuxhumana njenge-Instagram noma i-Twitter ingasebenza kahle kakhulu ekufinyeleleni izethameli ezibanzi neziqondile.. Sebenzisa izinketho zokuhlukanisa ezinikezwa yilezi nkundla ukuze uqondise abantu abanentshisekelo ehlobene nebhizinisi lakho. Ungasebenzisa futhi izikhangiso ze-Facebook ukwandisa ukubonakala kwekhasi lakho lebhizinisi ngaphakathi kweplatifomu efanayo futhi ukhiqize abalandeli abaningi. Khumbula ukuqapha nokuhlaziya imiphumela yemikhankaso yakho yokukhangisa ukuze uthuthukise amasu akho futhi uthole imiphumela engcono.
9. Ukuhlanganiswa Kwezikhangiso ze-Facebook ohlelweni lwakho lokumaketha lwedijithali
:
I-Facebook Ads inikezela ngenkundla yokukhangisa enamandla engasetshenziswa ukuze ithuthukise isu lakho lokumaketha kwedijithali. Ngokuhlanganisa Izikhangiso ze-Facebook esu lakho, ungafinyelela izethameli eziningi futhi ukhuthaze imikhiqizo noma amasevisi akho ngempumelelo. Ngokukwazi ukuhlukanisa isikhangiso sakho ngokuya ngendawo, izintshisekelo nokuziphatha kwabasebenzisi, ungaqinisekisa ukuthi umlayezo wakho ufinyelela abantu abalungile ngesikhathi esifanele.
Inzuzo eyinhloko yokusebenzisa Izikhangiso ze-Facebook esu lakho lokumaketha kwedijithali yikhono loku kala futhi uhlaziye imiphumela yemikhankaso yakho ngokuningiliziwe. Ngamathuluzi okuhlaziya anikezwe yile nkundla, uzokwazi ukwazi amamethrikhi afana nokufinyelela, ukusebenzelana nokuguqulwa okukhiqizwa izikhangiso zakho. Le datha izokuvumela ukuthi wenze izinguquko ngesikhathi sangempela futhi uthuthukise imikhankaso yakho ukuze uthole imiphumela engcono kakhulu.
Enye indlela ukuhlanganiswa Kwezikhangiso ze-Facebook okungazuzisa ngayo isu lakho lokumaketha kwedijithali kungo ukuqagela kabusha izethameli. Leli su liqukethe ukubonisa izikhangiso kubantu asebevele bahlanganyele nebhizinisi lakho ku-Facebook noma ku- iwebhusayithi. Ngokusebenzisa lesi sici, ungakwazi ukwandisa ukubonakala kwebhrendi yakho futhi ukhumbuze abangaba abasebenzisi ukuthi kungani kufanele bakhethe umkhiqizo noma isevisi yakho. Ukubuyisela emuva izithameli kuyithuluzi elinamandla elingakusiza ukhiqize ukuguqulwa okwengeziwe futhi uthuthukise i-ROI yemikhankaso yakho.
10. Ukuphatha okuqhubekayo kanye nokubuyekezwa kwekhasi lakho le-Facebook lebhizinisi
Uma usunayo udale ikhasi lakho le-Facebook lebhizinisi, kubalulekile ukuthi unikele isikhathi namandla akho ukuphathwa okuqhubekayo nokubuyekeza. Ukugcina ubukhona obusebenzayo endawenikazi kuzokuvumela yenza ukuxhumana nababukeli bakho, finyelela amakhasimende amasha futhi uqinise isithombe somkhiqizo wakho.
Ukuze uthole ukuphathwa ngendlela efanele kanye nokubuyekezwa kwekhasi lakho le-Facebook, sincoma ukuthi ulandele lezi zinyathelo:
1. Shicilela okuqukethwe njalo: Gcina izethameli zakho zinentshisekelo futhi zibandakanyekile ngokuthunyelwe njalo. Yabelana ngezindaba ezifanele, amaphromoshini akhethekile nokuqukethwe okuhlukile okuhlobene nebhizinisi lakho.
2. Xhumana nabalandeli bakho: Phendula imibono yabalandeli bakho nemilayezo eyimfihlo ngesikhathi nangendlela enobungane. Khuthaza ukubamba iqhaza ngemibuzo, izinhlolovo kanye nemincintiswano.
3. Hlaziya izibalo zakho: Sebenzisa amathuluzi e-Facebook Insights ukuze uthole imininingwane ngokusebenza kwekhasi lakho. Lokhu kuzokusiza ukuthi ubone ukuthi yiluphi uhlobo lokuqukethwe olusebenza kangcono futhi wenze izinqumo ezinolwazi ukuze uthuthukise isu lakho.
Khumbula ukuthi ukugcina ubukhona obusebenzayo nobubuyekeziwe ekhasini lakho lebhizinisi le-Facebook kuyindlela ephumelelayo yoku yakha ubudlelwano obuhlala njalo namakhasimende akho kanye no khulisa ukufinyelela kwebhizinisi lakho. Zinike isikhathi uhlele futhi wenze isu eliqinile ukuze uthole okuningi kule nkundla imithombo yezokuxhumana.
Ngingu-Sebastián Vidal, unjiniyela wekhompyutha ozifelayo ngobuchwepheshe kanye ne-DIY. Ngaphezu kwalokho, ngingumdali we tecnobits.com, lapho ngabelana khona ngezifundo zokwenza ubuchwepheshe bufinyeleleke kakhudlwana futhi buqonde wonke umuntu.