Ukulinganisa ikhasi lewebhu kubalulekile ukuze uqonde ukusebenza kwalo nokwandisa ukusebenza kwalo. Endaweni yedijithali ehlala ishintsha, ochwepheshe bezobuchwepheshe kanye nabanikazi bamawebhusayithi badinga ulwazi olujulile mayelana nendlela yokuhlola nokuhlaziya ukusebenza kwekhasi labo. Ukufeza lokhu, kunochungechunge lwamathuluzi namamethrikhi atholakalayo akuvumela ukuthi ulinganise ukusebenza, isivinini sokulayisha, ukusebenziseka nezinye izici ezibalulekile zewebhusayithi. Kulesi sihloko, sizohlola izindlela ezingcono kakhulu nezindlela zokulinganisa ngempumelelo ikhasi lewebhu, sinikeze ukubukeka okunemininingwane nokunembayo kokuthi ungayihlola kanjani impumelelo yalo emhlabeni omkhulu we-inthanethi.
1. Isingeniso sokulinganisa ikhasi lewebhu
Ukulinganisa amakhasi ewebhu kubalulekile kunoma iyiphi indawo eku-inthanethi, noma ngabe ibhulogi yomuntu siqu noma ibhizinisi eliku-inthanethi. Ukwazi ukuthi abasebenzisi baxhumana kanjani newebhusayithi yakho kukuvumela ukuthi uyilungiselele futhi uthuthukise ulwazi lomsebenzisi. Kulesi sigaba, sizohlola izinto eziyisisekelo zokulinganisa ikhasi lewebhu futhi sikunikeze amathuluzi nolwazi oludingayo ukuze uqale ukukala isayithi lakho.
1. Ukucushwa kwamathuluzi okuhlaziya: Into yokuqala okudingeka uyenze ukumisa ithuluzi lewebhu lezibalo ukuze uqoqe idatha mayelana nomsebenzi wabasebenzisi bakho. Elinye lamathuluzi aziwa kakhulu yi-Google Analytics. Ukuyisetha, uzodinga ukudala i-akhawunti futhi wengeze ikhodi yokulandelela enikezwe i-Google kuwo wonke amakhasi esayithi lakho. Lokhu kuzokuvumela ukuthi uqoqe imininingwane ebalulekile ngenani lezivakashi, amakhasi avakashelwa kakhulu, ubude besikhathi seseshini nokunye okuningi.
2. Chaza izinjongo nemicimbi: Ngaphambi kokuqala ukulinganisa, kubalulekile ukucaca mayelana nemigomo yakho nemicimbi yokuguqulwa. Uyafuna ukukala inani lokuthengisa okwenziwe esitolo sakho se-inthanethi? Noma mhlawumbe ufuna ukulandelela inani lokubhaliselwe ku-newsletter yakho? Ukuchaza le migomo nemicimbi kuzokusiza ukuthi uthole umbono ocacile wokuthi abasebenzisi baxhumana kanjani nekhasi lakho nokuthi uyahlangabezana yini nezinhloso zakho.
3. Hlaziya idatha: Uma usuqoqe idatha esikhathini esibalulekile, yisikhathi sokuyihlaziya. Amathuluzi ezibalo zewebhu azokunikeza imibiko enemininingwane mayelana nokusebenza kwesayithi lakho. Uzokwazi ukubona ukuthi singakanani isikhathi abasebenzisi abasichitha ekhasini ngalinye, yiziphi izixhumanisi abazichofozayo, ukuthi yiziphi izindawo zezwe abavakashela kuzo, nokunye okuningi. Sebenzisa le datha ukuhlonza izindawo ongazithuthukisa kuwebhusayithi yakho futhi wenze izinqumo ezinolwazi zokuyilungiselela.
Ngalezi zinyathelo eziyisisekelo, usukulungele ukuqala ukulinganisa iwebhusayithi yakho nokusebenzisa idatha ukuyithuthukisa! Khumbula ukuthi ukulinganisa amakhasi ewebhu kuyinqubo eqhubekayo, ngakho yenza ukuhlaziya ngezikhathi ezithile ukuze uqhubeke uthuthukisa ulwazi lwabasebenzisi bakho futhi ufeze izinjongo zakho.
2. Amathuluzi abalulekile okulinganisa ikhasi lewebhu
Ukulinganisa iwebhusayithi ngempumelelo, kubalulekile ukuba namathuluzi afanelekile asinikeza idatha edingekayo ukuze sihlole ukusebenza kwayo nokuthuthukisa ukusebenza kwayo. Ngezansi amanye amathuluzi abalulekile angakusiza kulo msebenzi:
1. I-Google Analytics: Leli elinye lamathuluzi aziwa kakhulu futhi aphelele okuhlaziya iwebhu. Ikuvumela ukuthi ulandelele ithrafikhi yewebhusayithi yakho ngokuningiliziwe, uqonde ukuziphatha komsebenzisi, uhlonze imithombo yethrafikhi futhi ulinganise ukusebenza kwemikhankaso yakho yokumaketha. Nge-Google Analytics, ungathola imibiko yomuntu siqu futhi ubuke idatha ebalulekile mayelana newebhusayithi yakho.
2. I-Google Search Console: Leli thuluzi elinikezwe i-Google likunikeza ulwazi olubalulekile mayelana nokusebenza kwewebhusayithi yakho emiphumeleni yosesho. Ikuvumela ukuthi uhlole ukukhonjwa kwesayithi lakho, uhlaziye ithrafikhi yosesho, uhlonze izinkinga zokuphepha, futhi uthuthukise ukubonakala kwesayithi lakho ezinjinini zokusesha. Nge-Search Console, ungaqapha futhi uthuthukise ukuba khona kwewebhusayithi yakho ku-Google.
3. Incazelo yamamethrikhi angukhiye wokulinganisa ikhasi lewebhu
Emhlabeni wezibalo zewebhu, kubalulekile ukuchaza amamethrikhi angukhiye azosisiza ukuthi silinganise ukusebenza kwekhasi lewebhu. Lawa mamethrikhi asivumela ukuthi sithole imininingwane ebalulekile ngokuziphatha kwabasebenzisi kanye nempumelelo yamasu ethu edijithali. Ngezansi amanye amamethrikhi ahlobene kakhulu nokuthi angasetshenziswa kanjani ukukala ukusebenza kwewebhusayithi.
1. Izinga lokugxuma: Le metric isitshela iphesenti labasebenzisi abashiya ikhasi lethu ngemuva kokuvakashela ikhasi elilodwa. Izinga eliphezulu lokugxuma lingase libonise ukuthi abasebenzisi abakutholi abakufunayo noma ukuthi ikhasi linezinkinga zokusebenziseka. Ukuze unciphise izinga lokugxuma, kubalulekile ukuthuthukisa okuqukethwe nesakhiwo sekhasi, ukunikeza ukuzulazula okunembile futhi uqinisekise ukulayisha ngokushesha.
2. Isikhathi esikusayithi: Le metric isibonisa inani lesikhathi abasebenzisi abasichitha kuwebhusayithi yethu. Isikhathi esiphezulu kusayithi singabonisa ukuthi abasebenzisi bathola okuqukethwe kuthakazelisa futhi kuhambisana. Ukwandisa isikhathi esizeni, kuyanconywa dala okuqukethwe ekhangayo, thuthukisa ukwakheka kokuzulazula futhi unikeze izixhumanisi zangaphakathi ezimema abasebenzisi ukuthi bahlole amakhasi engeziwe.
3. Ukuguqulwa: Le metric isivumela ukuthi silinganise inhloso eyinhloko yewebhusayithi yethu, noma ngabe ukuthengisa, ukubhalisa, ukulanda, njll. Ukuze ulinganise ukuguqulwa, udinga ukubeka imigomo ethile, njengokwenza ifomu lokuxhumana noma ukufaka uhlelo lokusebenza. Ukwengeza, kubalulekile ukulandelela ngokunembile ukuguqulwa usebenzisa amathuluzi afana ne-Google Analytics, azosinika idatha enemininingwane mayelana nokusebenza kwethu kokuguqulwa.
Kafushane, ukuchaza amamethrikhi ayinhloko okulinganisa iwebhusayithi kusinikeza ulwazi olubalulekile mayelana nokusebenza nempumelelo yamasu ethu edijithali. Amamethrikhi ashiwo ngenhla, afana nenani lokugxuma, isikhathi esizeni, nokuguqulwa, angamamethrikhi ambalwa nje kwaningi atholakalayo. Kutuswa ukuthi uhlaziye futhi uhlole njalo lawa mamethrikhi ukuze wenze izinqumo ezinolwazi futhi uthuthukise ulwazi lomsebenzisi kuwebhusayithi yethu.
4. Izinyathelo zokumisa ukuhlaziywa kwewebhu ekhasini lakho
Ukusetha izibalo zewebhu ekhasini lakho kubalulekile ekuhloleni ukusebenza kwesayithi lakho nokwenza izinqumo ezinolwazi, eziqhutshwa idatha. Ngezansi kunezinyathelo ezinemininingwane zokusetha lokhu kuhlaziya:
1. Khetha ithuluzi lewebhu lezibalo: Kunezinketho ezimbalwa ezitholakalayo, njenge-Google Analytics, i-Matomo noma i-Adobe Analytics. Cwaninga bese ukhetha ithuluzi elifanelana kangcono nezidingo zakho nezinjongo zakho. Uma ususithathile isinqumo, bhalisa endaweni bese udala i-akhawunti.
2. Khiqiza ikhodi yokulandelela: Ngemva kokudala i-akhawunti, ithuluzi lewebhu le-analytics lizokunikeza ikhodi yokulandelela eyingqayizivele. Le khodi kufanele yengezwe kuwo wonke amakhasi ewebhusayithi yakho, ngaphambi nje kokuthi umaka wokuvala ngaphakathi kwefayela le-HTML. Le thegi izokuvumela ukuthi uqoqe idatha kusuka kubavakashi bewebhusayithi yakho.
- Qiniseka ukuthi ikhodi yokulandelela ikuwo wonke amakhasi ewebhusayithi yakho, okuhlanganisa amakhasi okubonga, amafomu, amakhasi okufika, kanye nanoma imaphi amanye amakhasi ahlobene.
- Uma usebenzisa isistimu yokuphatha okuqukethwe njenge-WordPress, ungasebenzisa i-plugin ukuze wengeze ngokuzenzakalelayo ikhodi yokulandelela kuwo wonke amakhasi.
5. Ukuhlaziywa kwethrafikhi: ulinganisa kanjani inani labavakashi kuwebhusayithi yakho
Ukuhlaziywa kwethrafikhi kuyithuluzi elibalulekile lokuhlola inani labavakashi kuwebhusayithi yakho. Kunamamethrikhi ahlukahlukene namasu akuvumela ukuthi uthole imininingwane enemininingwane mayelana nethrafikhi oyitholayo, okuwukhiye wokulinganisa impumelelo yesayithi lakho nokuthuthukisa ukusebenza kwayo. Kulesi sigaba, sizochaza ukuthi kwenziwa kanjani ukuhlaziywa kwethrafikhi ngempumelelo.
Ukuqala, kubalulekile ukukhumbula ukuthi kunamathuluzi amaningi atholakalayo wokuhlola ithrafikhi kuwebhusayithi yakho. Enye edume kakhulu i-Google Analytics, ehlinzeka ngemisebenzi eminingi yokuhlaziywa kwethrafikhi. Leli thuluzi likuvumela ukuthi ubuke idatha efana nenombolo yezivakashi, umthombo wethrafikhi, amakhasi avakashelwe kakhulu kanye nesikhathi esichithwe kusayithi.
Uma usulikhethile ithuluzi ozolisebenzisa, sekuyisikhathi sokuqala ukuhlaziya idatha. Isinyathelo sokuqala ukuchaza imigomo yakho nokuthi imaphi amamethrikhi afaneleka kakhulu kuwebhusayithi yakho. Amanye amamethrikhi ajwayelekile okufanele uwabheke afaka inombolo yezivakashi ezihlukile, inani lokubukwa kwekhasi, izinga lokugxuma, kanye nesikhathi esizeni.
Uma usuqinisekise izinjongo zakho futhi wachaza amamethrikhi ozowahlola, yisikhathi sokuhlola ukusebenza kwethuluzi olisebenzisayo. Qiniseka ukuthi uyaqonda ukuthi ungasebenzisa kanjani izinketho ezihlukene zokuhlunga nokuhlukanisa ukuze uthole idatha enembe kakhudlwana. Ukwengeza, cabanga ukusebenzisa imibiko yangokwezifiso ukuze uthole ulwazi oluthile mayelana nezithameli oziqondisayo.
Khumbula ukuthi ukwenza ukuhlaziya kwethrafikhi kuwebhusayithi yakho kuyinqubo eqhubekayo. Kubalulekile ukubuyekeza njalo amamethrikhi akho futhi wenze izinguquko ngokusekelwe kudatha etholiwe. Ungakhohlwa ukubeka imigomo nokuqapha imiphumela yakho ukuze uqinisekise ukuthi uzuza impumelelo oyifunayo!
6. Amamethrikhi okusebenza kwewebhu: izikhathi zokulayisha nesivinini sokuphendula
Amamethrikhi okusebenza kwewebhu abalulekile ekuqondeni ukusebenza kusuka kusayithi iwebhusayithi futhi uqinisekise ukuzizwisa okuphelele kubasebenzisi. Amamethrikhi amabili abalulekile okufanele uwakhumbule yizikhathi zokulayisha nesivinini sokuphendula.
Isikhathi sokushaja sisho isikhathi esisithathayo iwebhusayithi ukulayisha ngokugcwele esipheqululini somsebenzisi. Kubalulekile ukunciphisa lesi sikhathi ukuze ugweme ukulahlekelwa izivakashi futhi uthuthukise ukuma kwenjini yokusesha. Enye indlela yokunciphisa isikhathi sokulayisha iwukuthuthukisa usayizi wamafayela, njengezithombe, imibhalo, namashidi esitayela.
Isivinini sokuphendula, ngakolunye uhlangothi, sibhekisela esikhathini esisithathayo ukuze iseva ithumele impendulo kusiphequluli ngemva kokuthola isicelo. Uma isivinini sokuphendula sihamba kancane, abasebenzisi bangase babe nokulibaziseka lapho bexhumana newebhusayithi. Ukuze kuthuthukiswe isivinini sokuphendula, amasu afana nokwenza kahle amakhodi, ukusetshenziswa kwezinhlelo ze-caching, kanye nokuqaliswa kwamaseva wokuqukethwe okumile angasetshenziswa. Ukwengeza, kukhona amathuluzi athile angasiza ekuboneni futhi uxazulule izinkinga njenge-Google PageSpeed Insights kanye namathuluzi e-Pingdom. Ngokulungiselela kokubili izikhathi zokulayisha nesivinini sokuphendula, singathuthukisa kakhulu ukusebenza kwewebhu futhi sinikeze ulwazi olungcono kubasebenzisi.
7. Ukuhlolwa komklamo nolwazi lomsebenzisi ekhasini lewebhu
Kubalulekile ukuqinisekisa ukuthi izivakashi zinolwazi olugculisayo nokuthi inkundla ihlangabezana nezinjongo zayo. Nazi izinyathelo ezibalulekile zokwenza lokhu kuhlola ngempumelelo.
1. Hlaziya indlela yokuhamba: Kubalulekile ukuthi abasebenzisi bakwazi ukuhamba bezungeza iwebhusayithi kalula. Hlola isakhiwo sokuzulazula futhi uqiniseke ukuthi sinengqondo futhi siyahambisana. Uma abasebenzisi bezizwa belahlekile noma bedidekile, kungenzeka bashiye ikhasi ngaphambi kokufinyelela umgomo wabo.
2. Hlola ukusebenziseka: Ukusebenziseka kubhekisela ekukhululekeni abasebenzisi abangasebenzisa ngakho iwebhusayithi ukwenza imisebenzi ethile. Yenza ukuhlola okubanzi ukuze ubone izithiyo ezingaba khona noma ubunzima ekusebenzisaneni komsebenzisi. Idizayini enembile kanye nokuzulazula okucacile, okulula kubalulekile ukuze kuqinisekiswe ukusebenziseka okuhle.
3. Cabangela ukubukeka okubonakalayo: Idizayini ekhangayo ingadonsa ukunaka kwabasebenzisi futhi idale ukwethenjwa kuwebhusayithi. Hlola izinto ezibonakalayo ezifana nombala, i-typography, izithombe, nesikhala esimhlophe. Idizayini ebukekayo, ehambisanayo eguqulelwe izethameli eziqondiwe ingaba nomthelela ekuboneni komsebenzisi nokwaneliseka.
Khumbula ukuthi ukuhlola akugcini lapha. Kubalulekile ukwenza izivivinyo zabasebenzisi noma izinhlolovo ukuze uthole impendulo eqondile futhi uthuthukise ngokuqhubekayo ukwakheka nolwazi lomsebenzisi kuwebhusayithi. Ngalokhu kuhlola okuqhubekayo nokuqhubekayo, ungaqinisekisa ukuthi ingxenyekazi yakho ihlala ifinyeleleka, inembile futhi ikhanga kubasebenzisi.
8. Ukulinganisa ukuguqulwa nemigomo kuwebhusayithi yakho
Emhlabeni wokumaketha kwedijithali, kubalulekile ukukala nokuhlola ukusebenza kwewebhusayithi yakho ukuze uqinisekise ukuthi uthola imiphumela esebenzayo. Ukulinganisa ukuguqulwa nemigomo kukuvumela ukuthi ubone ukuthi yimaphi amaqhinga namasu asebenzayo nokuthi yimaphi adinga ukulungiswa.
Ukuqala, kubalulekile ukucacisa ngokucacile ukuthi yiziphi izinhloso zewebhusayithi yakho. Ingabe ufuna ukukhulisa ukuthengisa, ukukhiqiza umkhondo noma ukukhulisa ukubonakala komkhiqizo wakho? Uma usuyichazile imigomo yakho, ungasetha ukuguqulwa ofuna ukukukala.
Elinye lamathuluzi asetshenziswa kakhulu ukukala ukuguqulwa yi-Google Analytics. Ngaleli thuluzi, ungakwazi ukulandelela imicimbi ethile nezenzo ezenzeka kuwebhusayithi yakho. Isibonelo, ungakala ukuthi bangaki abasebenzisi abagcwalisa ifomu lokuxhumana, uthenge, noma ubhalisele incwadi yakho yezindaba. I-Google Analytics iphinde ikuvumela ukuthi usungule amafaneli okuguqulwa ukuze uqonde inqubo elandelwa umsebenzisi kusukela ekungeneni kusayithi kuze kube yilapho ethatha isenzo osifunayo. Khumbula ukuthi ukusebenzisa i-Google Analytics, kufanele ufake ikhodi yokulandelela kuwo wonke amakhasi ewebhusayithi yakho. Uma usuyilungiselele kahle eyakho I-akhawunti ye-Google Izibalo futhi usufake ikhodi yokulandelela, ungaqala ukubona idatha nemibiko ngokuguqulwa kwakho nemigomo.
9. Ukuhlaziywa kwe-SEO kanye nokuma kwewebhusayithi
I-SEO kanye nokuhlaziywa kokuma kwenjini yokusesha kuwumsebenzi obalulekile wokuqinisekisa impumelelo yewebhusayithi. Umgomo oyinhloko we-SEO ukuthuthukisa ukubonakala kwewebhusayithi kanye nokuhamba kwezinto eziphilayo ezinjinini zokusesha. Ukufeza lokhu, uchungechunge lwezinyathelo kufanele lwenziwe futhi amathuluzi ahlukahlukene asetshenziswe ukuhlaziya nokwenza kahle okuqukethwe kwekhasi.
Okokuqala, kubalulekile ukwenza ukuhlaziywa okuphelele kwamagama angukhiye ahlobene nesihloko sekhasi. Lawa magama angukhiye kufanele ahambisane futhi abe khona kokuqukethwe ngendlela yamasu. Ukwengeza, amathegi e-HTML afanelekile afana nezihloko kufanele asetshenziswe.
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, ukugqamisa izihloko nemibhalo engezansi, namalebula y ukugqamisa amagama abalulekile ngaphakathi kombhalo.
Esinye isici esibalulekile sokuhlaziywa kwe-SEO ukwenziwa kahle kwama-meta tag. Ama-Meta tags amathegi e-HTML ahlinzeka ngolwazi olufanele mayelana nokuqukethwe kwekhasi ezinjinini zokusesha. Ama-Meta tags kufanele afakwe esihlokweni sekhasi, incazelo namagama angukhiye. Kubalulekile ukusebenzisa amagama angukhiye afanelekile kulawa ma-meta tags ukuthuthukisa ukuma kwenjini yokusesha. Ukwengeza, amathegi esixhumanisi sangaphakathi nangaphandle kufanele athuthukiswe, kusetshenziswa amagama angukhiye embhalweni we-anchor.
10. Ukusebenzisa ukuhlaziywa kwesixhumanisi ukuze uqonde ukwakheka kwewebhusayithi yakho
Ukuhlaziywa kwesixhumanisi kuyindlela esebenzayo yokuqonda ukwakheka kwewebhusayithi yakho nokwandisa ukusebenza kwayo. Ngokuhlolisisa ngokucophelela izixhumanisi zangaphakathi nezangaphandle ekhasini lakho, ungakwazi ukubona izinkinga ezingaba khona futhi uthuthukise ulwazi lomsebenzisi. Nawa amanye amathuluzi namathiphu okwenza ukuhlaziya isixhumanisi ngempumelelo.
1. Sebenzisa amathuluzi okuhlaziya isixhumanisi: Kunamathuluzi amaningana atholakalayo akuvumela ukuthi uhlole izixhumanisi kuwebhusayithi yakho ngokushesha nangokunembile. Ezinye izinketho ezidumile zihlanganisa Ikhonsoli Yokusesha ye-Google, Ama-Ahref y Ixoxo Elikhalayo. Lawa mathuluzi akunikeza ulwazi olubalulekile mayelana nezixhumanisi eziphukile, amakhasi angenazo izixhumanisi zangaphakathi, namathuba okuthuthukisa isakhiwo sakho sesixhumanisi.
2. Hlola izixhumanisi zangaphakathi: Izixhumanisi zangaphakathi yilezo ezixhuma ikhasi elilodwa lewebhusayithi yakho nelinye ikhasi ngaphakathi kwesizinda esifanayo. Kubalulekile ukuthi uhlole ukuthi amakhasi akho axhumene kahle yini namanye, njengoba lokhu kuzosiza izinjini zokusesha zibe nenkomba engcono futhi uqonde okuqukethwe kwakho. Ukwengeza, izixhumanisi zangaphakathi zenza kube lula kumsebenzisi ukuthi azulazule kusayithi lakho. Ukuze uthuthukise ukwakheka kwakho kokuxhumanisa kwangaphakathi, qiniseka ukuthi ufaka amagama angukhiye afanelekile nachazayo embhalweni wakho wehange.
3. Hlola izixhumanisi zangaphandle: Izixhumanisi zangaphandle, ezaziwa nangokuthi ama-backlink, yilawo akhomba iwebhusayithi yakho evela kwezinye izizinda. Lezi zixhumanisi zibalulekile ekumiseni injini yokusesha, njengoba zibonisa ukuduma nokufaneleka kwekhasi lakho. Qinisekisa ukuthi izixhumanisi zangaphandle zivela kumasayithi athembekile ahambisana nesihloko sakho. Ukwengeza, cabangela amasu okukhiqiza i-backlink, njengokushintshanisa izixhumanisi namanye amasayithi ekhwalithi noma ukubamba iqhaza kuzinkomba zemboni.
Khumbula ukuthi ukuhlaziywa kwesixhumanisi kuwumsebenzi oqhubekayo nodingekayo ukuze uthuthukise ukwakheka kwewebhusayithi yakho. Sebenzisa amathuluzi okukhulunywe ngawo bese uqhubeka lawa macebiso ukuthuthukisa ikhasi lakho nokwandisa ukubonakala kwalo ezinjinini zokusesha. Ungawabukeli phansi amandla ezixhumanisi empumelelweni yewebhusayithi yakho!
11. Ukuqapha imikhankaso yokumaketha nokukhangisa kuwebhusayithi
Kubalulekile ukuhlola ukusebenza kwamasu asetshenzisiwe nokwenza izinguquko. ngesikhathi sangempela. Ukwenza ukuqapha okwanele, kuyadingeka ukusebenzisa amathuluzi athile asivumela ukuthi siqoqe futhi hlaziya idatha efanele. Ngezansi kunezinyathelo ezibalulekile zokulandelela ngempumelelo.
1. Chaza izinhloso zomkhankaso: Ngaphambi kokuqala ukuwulandela, kubalulekile ukucacisa ukuthi yini ofuna ukuyizuza ngomkhankaso. Ingabe ufuna ukwandisa inani lokuvakasha kuwebhusayithi? Khulisa ukuthengisa? Ukuchaza izinjongo ngendlela ecacile nebambekayo kuzokuvumela ukuthi unqume ukuthi yimaphi amamethrikhi namathuluzi adingekayo ukuze kuqashwe.
2. Faka isofthiwe yokuhlaziya iwebhu: Kunamathuluzi amaningi atholakalayo emakethe akuvumela ukuthi uqoqe idatha ngokuziphatha komsebenzisi kuwebhusayithi. Enye esetshenziswa kakhulu i-Google Analytics, enikeza imininingwane enemininingwane mayelana nokuvakasha, isikhathi abasebenzisi abasichitha ekhasini, amakhasi avakashelwa kakhulu, phakathi kwezinye izici. Ukufaka lolu hlobo lwesofthiwe kulula futhi ngokuvamile kudinga kuphela ukufaka ikhodi yokulandelela ekhasini ngalinye lewebhusayithi.
3. Sungula izinkomba zokusebenza eziyinhloko (ama-KPI): Ama-KPI amamethrikhi asetshenziselwa ukukala ukusebenza komkhankaso wokumaketha. Ezinye izibonelo ezijwayelekile inombolo yokuguqulwa, izindleko ngokutholwa ngakunye, izinga lokugxuma, phakathi kokunye. Kubalulekile ukuchaza ama-KPI azosetshenziswa ukuhlola impumelelo yomkhankaso nokusungula imigomo engokoqobo evumela ukulinganisa ukugcwaliseka kwawo. Uma ama-KPI esesunguliwe, kungenzeka ukusebenzisa isofthiwe yokuhlaziya iwebhu ukuze ulandelele njalo futhi uhlole ukuqhubeka komkhankaso.
Ukulandelela kahle imikhankaso yokumaketha nokukhangisa kuwebhusayithi kungenza umehluko phakathi kwempumelelo nokwehluleka kwesu. Ngokuchazwa kwezinjongo, ukufakwa kwesofthiwe yokuhlaziya iwebhu kanye nokusetshenziswa kwama-KPI, kungenzeka ukuthola idatha enembile evumela ukuhlola ukusebenza komkhankaso nokwenza izinguquko ngesikhathi sangempela. Khumbula ukuthi ukuqapha njalo kubalulekile ukuze uzuze intuthuko eqhubekayo kumasu akho okuthengisa nokukhangisa.
12. Izibalo zenkundla yezokuxhumana: ungakukala kanjani ukusebenzisana newebhusayithi yakho
Izibalo ze amanethiwekhi omphakathi Kuyisici esibalulekile ukukala ukusebenzisana newebhusayithi yakho futhi uqonde ukuthi abasebenzisi bazibandakanya kanjani nokuqukethwe kwakho ezinkundleni ezahlukene. Ngamathuluzi ahlukahlukene namamethrikhi, uzokwazi ukuthola ulwazi olubalulekile mayelana nokusebenza kwe okuthunyelwe kwakho, yazi izethameli ezikulandelayo futhi unqume ukuthi yimaphi amasu okuqukethwe asebenza kangcono.
Ukukala ukusebenzisana newebhusayithi yakho ezinkundleni zokuxhumanaKunconywa ukulandela lezi zinyathelo:
- Chaza izinhloso zakho: Ngaphambi kokuqala, kubalulekile ukucacisa kahle ukuthi yini ofuna ukuyizuza ngesu lakho imithombo yezokuxhumana. Bangase bakhulise ithrafikhi kuwebhusayithi yakho, bakhulise inani labalandeli noma bathuthukise imikhiqizo namasevisi. Ngokugcina imigomo yakho engqondweni, uzokwazi ukukhetha amamethrikhi afanele ukukala impumelelo yakho.
- Khetha amathuluzi alungile: Kunamathuluzi amaningi okuhlaziya enkundla yezokuxhumana atholakala emakethe angakusiza ukukala ukusebenzisana newebhusayithi yakho. Isibonelo, i-Google Analytics, i-Facebook Insights, i-Twitter Analytics, phakathi kwabanye. Cwaninga ukuthi yiziphi ezifaneleke kakhulu izidingo zakho futhi ufunde ukuthi zisetshenziswa kanjani ngendlela efanele.
- Hlaziya amamethrikhi afanelekile: Uma usukwazi ukufinyelela kumathuluzi ezibalo, kubalulekile ukunaka amamethrikhi abaluleke ngempela. Lokhu kungase kuhlanganise ukufinyelela kokuthunyelwe kwakho, inombolo yokusebenzelana (njengokuthanda noma amazwana), ithrafikhi ekhonjiwe evela kumanethiwekhi omphakathi, kanye nesilinganiso sesikhathi sokuvakasha kuwebhusayithi yakho. Lawa mamethrikhi azokuvumela ukuthi uhlole umthelela wesu lakho futhi wenze izinguquko ezidingekayo.
Ukuchitha isikhathi sokulinganisa ukuxhumana newebhusayithi yakho ezinkundleni zokuxhumana kuzokunikeza ulwazi olubalulekile ukuze uthuthukise amasu akho okumaketha kwedijithali. Khumbula ukuthi ukuhlaziya idatha kubalulekile ukuze wenze izinqumo ezinolwazi futhi uthuthukise njalo ukuba khona kwakho kwezokuxhumana. Ungawabukeli phansi amandla ezibalo ukuze ukhulise ibhizinisi lakho!
13. Ukuhlolwa kwe-A/B nokuhlaziywa kwe-multivariate ukuze uthuthukise iwebhusayithi yakho
Ukuhlolwa kwe-A/B nokuhlaziywa kwe-multivariate yizindlela ezimbili eziyisisekelo zokuthuthukisa ukusebenza kwewebhusayithi yakho. Lawa maqhinga akuvumela ukuthi uhlole izinguqulo ezihlukene zesayithi lakho futhi uhlaziye idatha eqoqwe ukuze wenze izinqumo ezinolwazi mayelana nokuthi yiziphi izici ezisebenza kahle kakhulu. Kulesi sihloko, ngizokwethula umhlahlandlela Igxathu emvakwe gxathu mayelana nendlela yokusebenzisa lawa masu futhi uthole okuningi kuwo.
Ukuqala, kubalulekile ukuchaza izinhloso ofuna ukuzifinyelela ngewebhusayithi yakho. Ingabe ufuna ukwandisa inani lokuguqulwa? Thuthukisa izinga lokuchofoza kumakholi akho esenzo? Uma ususungule imigomo yakho, ungakwazi ukuhlonza izici ofuna ukuzihlola futhi uzithuthukise. Ungacabangela izici zokuhlola ze-A/B ezifana nesakhiwo, imibala esetshenzisiwe, izihloko, noma izinkinobho zokubizela esenzweni.
Okulandelayo, uzodinga ithuluzi lokuhlola le-A/B ukuze uqalise ukuhlolwa kwakho. Kunezinketho ezimbalwa ezitholakalayo emakethe, njenge-Google Optimize, Optimizely noma i-VWO. Lawa mathuluzi akuvumela ukuthi udale izinguqulo ezihlukile zewebhusayithi yakho futhi uhlukanise ithrafikhi ukuze ubonise inguqulo ngayinye engxenyeni yezithameli. Bazoqoqa idatha ngokuziphatha komsebenzisi kokuhlukile ngakunye futhi bakunikeze ulwazi lwezibalo lokuthi iyiphi inguqulo esebenza kahle kakhulu. Uma usuwenze ukuhlola okwanele, uzokwazi ukwenza izinqumo ngokusekelwe kudatha eqinile futhi ulungiselele iwebhusayithi yakho ukuze uthole imiphumela engcono kakhulu.
14. Ukuhunyushwa kwedatha nokwenza izinqumo ngokusekelwe ezilinganisweni zewebhu
Kulesi sigaba, sizohlola ukubaluleka kokutolikwa kwedatha nokwenza izinqumo ngokusekelwe ezilinganisweni zewebhu. Ukuqoqwa kwedatha okufanele nokuhlaziya kusinikeza ulwazi olubalulekile oluzosisiza sihlole ukusebenza kwewebhusayithi yethu futhi senze izinqumo ezinolwazi zokuyithuthukisa.
Isinyathelo sokuqala sokuhumusha idatha siwukuqinisekisa ukuthi sinamathuluzi alungile okulinganisa nokuqoqa ulwazi mayelana newebhusayithi yethu. Kunamathuluzi ahlukahlukene atholakalayo, njenge-Google Analytics, asivumela ukuthi silandelele futhi silinganise amamethrikhi angukhiye njengethrafikhi, ukuzulazula komsebenzisi, isikhathi esikusayithi, ukuguqulwa, nokuningi. Lawa mathuluzi asinika umbono ophelele wokuziphatha kwezivakashi futhi asisize sibone izindawo okufanele sizithuthukise.
Uma sesikwazi ukufinyelela idatha, singaqala ukuyitolika. Kubalulekile ukunaka amamethrikhi ahambisana nezinjongo zebhizinisi lethu. Isibonelo, uma umgomo wethu uwukukhulisa ukuguqulwa kuwebhusayithi yethu, kufanele sigxile kumamethrikhi afana nezinga lokuguqulwa, isilinganiso sesikhathi sokuthenga, kanye nenani le-oda elimaphakathi. Ukuhlonza amathrendi namaphethini kule datha kuzosivumela ukuthi siqonde ukuthi yimaphi amasu asebenzayo nokuthi yimaphi adinga ukulungiswa. Ukwengeza, singasebenzisa amasu anjengokuhlukaniswa kwedatha ukuze sithole ukubuka okunemininingwane eminingi yezithameli ezihlukene ezivakashela iwebhusayithi yethu.
Sengiphetha, ukulinganisa iwebhusayithi kubalulekile ukuze kuhlolwe ukusebenza kwayo nokusebenza kahle endaweni yedijithali. Ngamathuluzi ahlukahlukene namamethrikhi afana nezibalo zewebhu, ukulandelela ukuguqulwa, nokuhlaziywa kwethrafikhi, singathola imininingwane ebalulekile ekusebenzeni kwesayithi lethu futhi senze izinqumo ezinolwazi zokuyithuthukisa.
Kubalulekile ukukhumbula ukuthi nakuba kunamamethrikhi amaningi atholakalayo, kubalulekile ukugxila kulawo ahambisana nezinjongo zethu ezithile. Ukukhetha amathuluzi alungile namamethrikhi kuzosivumela ukuthi sithole umbono ocacile nonembile wokuthi iwebhusayithi yethu isebenza kanjani nokuthi singayilungiselela kanjani.
Kafushane, ukulinganisa iwebhusayithi kuyinqubo eqhubekayo esisiza ukuba siqonde futhi sithuthukise ukusebenza kwayo. Ukuhlala siqaphela amathrendi nezinguquko ekuziphatheni kwabasebenzisi kuzosivumela ukuthi sizivumelanise futhi sigcine ukuba khona kwethu ku-inthanethi ngempumelelo. Ngokusebenzisa lawa mamethrikhi ngendlela efanele, sizokwazi ukwenza izinqumo ezinolwazi namasu ukuze sifinyelele izinjongo zethu zebhizinisi endaweni yedijithali.
Ngingu-Sebastián Vidal, unjiniyela wekhompyutha ozifelayo ngobuchwepheshe kanye ne-DIY. Ngaphezu kwalokho, ngingumdali we tecnobits.com, lapho ngabelana khona ngezifundo zokwenza ubuchwepheshe bufinyeleleke kakhudlwana futhi buqonde wonke umuntu.
Esinye isici esibalulekile sokuhlaziywa kwe-SEO ukwenziwa kahle kwama-meta tag. Ama-Meta tags amathegi e-HTML ahlinzeka ngolwazi olufanele mayelana nokuqukethwe kwekhasi ezinjinini zokusesha. Ama-Meta tags kufanele afakwe esihlokweni sekhasi, incazelo namagama angukhiye. Kubalulekile ukusebenzisa amagama angukhiye afanelekile kulawa ma-meta tags ukuthuthukisa ukuma kwenjini yokusesha. Ukwengeza, amathegi esixhumanisi sangaphakathi nangaphandle kufanele athuthukiswe, kusetshenziswa amagama angukhiye embhalweni we-anchor.
10. Ukusebenzisa ukuhlaziywa kwesixhumanisi ukuze uqonde ukwakheka kwewebhusayithi yakho
Ukuhlaziywa kwesixhumanisi kuyindlela esebenzayo yokuqonda ukwakheka kwewebhusayithi yakho nokwandisa ukusebenza kwayo. Ngokuhlolisisa ngokucophelela izixhumanisi zangaphakathi nezangaphandle ekhasini lakho, ungakwazi ukubona izinkinga ezingaba khona futhi uthuthukise ulwazi lomsebenzisi. Nawa amanye amathuluzi namathiphu okwenza ukuhlaziya isixhumanisi ngempumelelo.
1. Sebenzisa amathuluzi okuhlaziya isixhumanisi: Kunamathuluzi amaningana atholakalayo akuvumela ukuthi uhlole izixhumanisi kuwebhusayithi yakho ngokushesha nangokunembile. Ezinye izinketho ezidumile zihlanganisa Ikhonsoli Yokusesha ye-Google, Ama-Ahref y Ixoxo Elikhalayo. Lawa mathuluzi akunikeza ulwazi olubalulekile mayelana nezixhumanisi eziphukile, amakhasi angenazo izixhumanisi zangaphakathi, namathuba okuthuthukisa isakhiwo sakho sesixhumanisi.
2. Hlola izixhumanisi zangaphakathi: Izixhumanisi zangaphakathi yilezo ezixhuma ikhasi elilodwa lewebhusayithi yakho nelinye ikhasi ngaphakathi kwesizinda esifanayo. Kubalulekile ukuthi uhlole ukuthi amakhasi akho axhumene kahle yini namanye, njengoba lokhu kuzosiza izinjini zokusesha zibe nenkomba engcono futhi uqonde okuqukethwe kwakho. Ukwengeza, izixhumanisi zangaphakathi zenza kube lula kumsebenzisi ukuthi azulazule kusayithi lakho. Ukuze uthuthukise ukwakheka kwakho kokuxhumanisa kwangaphakathi, qiniseka ukuthi ufaka amagama angukhiye afanelekile nachazayo embhalweni wakho wehange.
3. Hlola izixhumanisi zangaphandle: Izixhumanisi zangaphandle, ezaziwa nangokuthi ama-backlink, yilawo akhomba iwebhusayithi yakho evela kwezinye izizinda. Lezi zixhumanisi zibalulekile ekumiseni injini yokusesha, njengoba zibonisa ukuduma nokufaneleka kwekhasi lakho. Qinisekisa ukuthi izixhumanisi zangaphandle zivela kumasayithi athembekile ahambisana nesihloko sakho. Ukwengeza, cabangela amasu okukhiqiza i-backlink, njengokushintshanisa izixhumanisi namanye amasayithi ekhwalithi noma ukubamba iqhaza kuzinkomba zemboni.
Khumbula ukuthi ukuhlaziywa kwesixhumanisi kuwumsebenzi oqhubekayo nodingekayo ukuze uthuthukise ukwakheka kwewebhusayithi yakho. Sebenzisa amathuluzi okukhulunywe ngawo bese uqhubeka lawa macebiso ukuthuthukisa ikhasi lakho nokwandisa ukubonakala kwalo ezinjinini zokusesha. Ungawabukeli phansi amandla ezixhumanisi empumelelweni yewebhusayithi yakho!
11. Ukuqapha imikhankaso yokumaketha nokukhangisa kuwebhusayithi
Kubalulekile ukuhlola ukusebenza kwamasu asetshenzisiwe nokwenza izinguquko. ngesikhathi sangempela. Ukwenza ukuqapha okwanele, kuyadingeka ukusebenzisa amathuluzi athile asivumela ukuthi siqoqe futhi hlaziya idatha efanele. Ngezansi kunezinyathelo ezibalulekile zokulandelela ngempumelelo.
1. Chaza izinhloso zomkhankaso: Ngaphambi kokuqala ukuwulandela, kubalulekile ukucacisa ukuthi yini ofuna ukuyizuza ngomkhankaso. Ingabe ufuna ukwandisa inani lokuvakasha kuwebhusayithi? Khulisa ukuthengisa? Ukuchaza izinjongo ngendlela ecacile nebambekayo kuzokuvumela ukuthi unqume ukuthi yimaphi amamethrikhi namathuluzi adingekayo ukuze kuqashwe.
2. Faka isofthiwe yokuhlaziya iwebhu: Kunamathuluzi amaningi atholakalayo emakethe akuvumela ukuthi uqoqe idatha ngokuziphatha komsebenzisi kuwebhusayithi. Enye esetshenziswa kakhulu i-Google Analytics, enikeza imininingwane enemininingwane mayelana nokuvakasha, isikhathi abasebenzisi abasichitha ekhasini, amakhasi avakashelwa kakhulu, phakathi kwezinye izici. Ukufaka lolu hlobo lwesofthiwe kulula futhi ngokuvamile kudinga kuphela ukufaka ikhodi yokulandelela ekhasini ngalinye lewebhusayithi.
3. Sungula izinkomba zokusebenza eziyinhloko (ama-KPI): Ama-KPI amamethrikhi asetshenziselwa ukukala ukusebenza komkhankaso wokumaketha. Ezinye izibonelo ezijwayelekile inombolo yokuguqulwa, izindleko ngokutholwa ngakunye, izinga lokugxuma, phakathi kokunye. Kubalulekile ukuchaza ama-KPI azosetshenziswa ukuhlola impumelelo yomkhankaso nokusungula imigomo engokoqobo evumela ukulinganisa ukugcwaliseka kwawo. Uma ama-KPI esesunguliwe, kungenzeka ukusebenzisa isofthiwe yokuhlaziya iwebhu ukuze ulandelele njalo futhi uhlole ukuqhubeka komkhankaso.
Ukulandelela kahle imikhankaso yokumaketha nokukhangisa kuwebhusayithi kungenza umehluko phakathi kwempumelelo nokwehluleka kwesu. Ngokuchazwa kwezinjongo, ukufakwa kwesofthiwe yokuhlaziya iwebhu kanye nokusetshenziswa kwama-KPI, kungenzeka ukuthola idatha enembile evumela ukuhlola ukusebenza komkhankaso nokwenza izinguquko ngesikhathi sangempela. Khumbula ukuthi ukuqapha njalo kubalulekile ukuze uzuze intuthuko eqhubekayo kumasu akho okuthengisa nokukhangisa.
12. Izibalo zenkundla yezokuxhumana: ungakukala kanjani ukusebenzisana newebhusayithi yakho
Izibalo ze amanethiwekhi omphakathi Kuyisici esibalulekile ukukala ukusebenzisana newebhusayithi yakho futhi uqonde ukuthi abasebenzisi bazibandakanya kanjani nokuqukethwe kwakho ezinkundleni ezahlukene. Ngamathuluzi ahlukahlukene namamethrikhi, uzokwazi ukuthola ulwazi olubalulekile mayelana nokusebenza kwe okuthunyelwe kwakho, yazi izethameli ezikulandelayo futhi unqume ukuthi yimaphi amasu okuqukethwe asebenza kangcono.
Ukukala ukusebenzisana newebhusayithi yakho ezinkundleni zokuxhumanaKunconywa ukulandela lezi zinyathelo:
- Chaza izinhloso zakho: Ngaphambi kokuqala, kubalulekile ukucacisa kahle ukuthi yini ofuna ukuyizuza ngesu lakho imithombo yezokuxhumana. Bangase bakhulise ithrafikhi kuwebhusayithi yakho, bakhulise inani labalandeli noma bathuthukise imikhiqizo namasevisi. Ngokugcina imigomo yakho engqondweni, uzokwazi ukukhetha amamethrikhi afanele ukukala impumelelo yakho.
- Khetha amathuluzi alungile: Kunamathuluzi amaningi okuhlaziya enkundla yezokuxhumana atholakala emakethe angakusiza ukukala ukusebenzisana newebhusayithi yakho. Isibonelo, i-Google Analytics, i-Facebook Insights, i-Twitter Analytics, phakathi kwabanye. Cwaninga ukuthi yiziphi ezifaneleke kakhulu izidingo zakho futhi ufunde ukuthi zisetshenziswa kanjani ngendlela efanele.
- Hlaziya amamethrikhi afanelekile: Uma usukwazi ukufinyelela kumathuluzi ezibalo, kubalulekile ukunaka amamethrikhi abaluleke ngempela. Lokhu kungase kuhlanganise ukufinyelela kokuthunyelwe kwakho, inombolo yokusebenzelana (njengokuthanda noma amazwana), ithrafikhi ekhonjiwe evela kumanethiwekhi omphakathi, kanye nesilinganiso sesikhathi sokuvakasha kuwebhusayithi yakho. Lawa mamethrikhi azokuvumela ukuthi uhlole umthelela wesu lakho futhi wenze izinguquko ezidingekayo.
Ukuchitha isikhathi sokulinganisa ukuxhumana newebhusayithi yakho ezinkundleni zokuxhumana kuzokunikeza ulwazi olubalulekile ukuze uthuthukise amasu akho okumaketha kwedijithali. Khumbula ukuthi ukuhlaziya idatha kubalulekile ukuze wenze izinqumo ezinolwazi futhi uthuthukise njalo ukuba khona kwakho kwezokuxhumana. Ungawabukeli phansi amandla ezibalo ukuze ukhulise ibhizinisi lakho!
13. Ukuhlolwa kwe-A/B nokuhlaziywa kwe-multivariate ukuze uthuthukise iwebhusayithi yakho
Ukuhlolwa kwe-A/B nokuhlaziywa kwe-multivariate yizindlela ezimbili eziyisisekelo zokuthuthukisa ukusebenza kwewebhusayithi yakho. Lawa maqhinga akuvumela ukuthi uhlole izinguqulo ezihlukene zesayithi lakho futhi uhlaziye idatha eqoqwe ukuze wenze izinqumo ezinolwazi mayelana nokuthi yiziphi izici ezisebenza kahle kakhulu. Kulesi sihloko, ngizokwethula umhlahlandlela Igxathu emvakwe gxathu mayelana nendlela yokusebenzisa lawa masu futhi uthole okuningi kuwo.
Ukuqala, kubalulekile ukuchaza izinhloso ofuna ukuzifinyelela ngewebhusayithi yakho. Ingabe ufuna ukwandisa inani lokuguqulwa? Thuthukisa izinga lokuchofoza kumakholi akho esenzo? Uma ususungule imigomo yakho, ungakwazi ukuhlonza izici ofuna ukuzihlola futhi uzithuthukise. Ungacabangela izici zokuhlola ze-A/B ezifana nesakhiwo, imibala esetshenzisiwe, izihloko, noma izinkinobho zokubizela esenzweni.
Okulandelayo, uzodinga ithuluzi lokuhlola le-A/B ukuze uqalise ukuhlolwa kwakho. Kunezinketho ezimbalwa ezitholakalayo emakethe, njenge-Google Optimize, Optimizely noma i-VWO. Lawa mathuluzi akuvumela ukuthi udale izinguqulo ezihlukile zewebhusayithi yakho futhi uhlukanise ithrafikhi ukuze ubonise inguqulo ngayinye engxenyeni yezithameli. Bazoqoqa idatha ngokuziphatha komsebenzisi kokuhlukile ngakunye futhi bakunikeze ulwazi lwezibalo lokuthi iyiphi inguqulo esebenza kahle kakhulu. Uma usuwenze ukuhlola okwanele, uzokwazi ukwenza izinqumo ngokusekelwe kudatha eqinile futhi ulungiselele iwebhusayithi yakho ukuze uthole imiphumela engcono kakhulu.
14. Ukuhunyushwa kwedatha nokwenza izinqumo ngokusekelwe ezilinganisweni zewebhu
Kulesi sigaba, sizohlola ukubaluleka kokutolikwa kwedatha nokwenza izinqumo ngokusekelwe ezilinganisweni zewebhu. Ukuqoqwa kwedatha okufanele nokuhlaziya kusinikeza ulwazi olubalulekile oluzosisiza sihlole ukusebenza kwewebhusayithi yethu futhi senze izinqumo ezinolwazi zokuyithuthukisa.
Isinyathelo sokuqala sokuhumusha idatha siwukuqinisekisa ukuthi sinamathuluzi alungile okulinganisa nokuqoqa ulwazi mayelana newebhusayithi yethu. Kunamathuluzi ahlukahlukene atholakalayo, njenge-Google Analytics, asivumela ukuthi silandelele futhi silinganise amamethrikhi angukhiye njengethrafikhi, ukuzulazula komsebenzisi, isikhathi esikusayithi, ukuguqulwa, nokuningi. Lawa mathuluzi asinika umbono ophelele wokuziphatha kwezivakashi futhi asisize sibone izindawo okufanele sizithuthukise.
Uma sesikwazi ukufinyelela idatha, singaqala ukuyitolika. Kubalulekile ukunaka amamethrikhi ahambisana nezinjongo zebhizinisi lethu. Isibonelo, uma umgomo wethu uwukukhulisa ukuguqulwa kuwebhusayithi yethu, kufanele sigxile kumamethrikhi afana nezinga lokuguqulwa, isilinganiso sesikhathi sokuthenga, kanye nenani le-oda elimaphakathi. Ukuhlonza amathrendi namaphethini kule datha kuzosivumela ukuthi siqonde ukuthi yimaphi amasu asebenzayo nokuthi yimaphi adinga ukulungiswa. Ukwengeza, singasebenzisa amasu anjengokuhlukaniswa kwedatha ukuze sithole ukubuka okunemininingwane eminingi yezithameli ezihlukene ezivakashela iwebhusayithi yethu.
Sengiphetha, ukulinganisa iwebhusayithi kubalulekile ukuze kuhlolwe ukusebenza kwayo nokusebenza kahle endaweni yedijithali. Ngamathuluzi ahlukahlukene namamethrikhi afana nezibalo zewebhu, ukulandelela ukuguqulwa, nokuhlaziywa kwethrafikhi, singathola imininingwane ebalulekile ekusebenzeni kwesayithi lethu futhi senze izinqumo ezinolwazi zokuyithuthukisa.
Kubalulekile ukukhumbula ukuthi nakuba kunamamethrikhi amaningi atholakalayo, kubalulekile ukugxila kulawo ahambisana nezinjongo zethu ezithile. Ukukhetha amathuluzi alungile namamethrikhi kuzosivumela ukuthi sithole umbono ocacile nonembile wokuthi iwebhusayithi yethu isebenza kanjani nokuthi singayilungiselela kanjani.
Kafushane, ukulinganisa iwebhusayithi kuyinqubo eqhubekayo esisiza ukuba siqonde futhi sithuthukise ukusebenza kwayo. Ukuhlala siqaphela amathrendi nezinguquko ekuziphatheni kwabasebenzisi kuzosivumela ukuthi sizivumelanise futhi sigcine ukuba khona kwethu ku-inthanethi ngempumelelo. Ngokusebenzisa lawa mamethrikhi ngendlela efanele, sizokwazi ukwenza izinqumo ezinolwazi namasu ukuze sifinyelele izinjongo zethu zebhizinisi endaweni yedijithali.
Ngingu-Sebastián Vidal, unjiniyela wekhompyutha ozifelayo ngobuchwepheshe kanye ne-DIY. Ngaphezu kwalokho, ngingumdali we tecnobits.com, lapho ngabelana khona ngezifundo zokwenza ubuchwepheshe bufinyeleleke kakhudlwana futhi buqonde wonke umuntu.