Enkathini ye amanethiwekhi omphakathi, kubalulekile ukwazi indlela yokuthuthukisa okuthunyelwe kumanethiwekhi omphakathi futhi usebenzise ngokugcwele amandla alezi zinkundla. Ngezigidi zabasebenzisi abasebenzayo nsuku zonke, amanethiwekhi omphakathi Seziphenduke isiteshi esibalulekile sokuphromotha imikhiqizo, izinsizakalo noma ukukhiqiza ukuxhumana nezithameli eziqondiwe. Kodwa, ukuze kuzuzwe imiphumela ephumelelayo, kuyadingeka sazi amasu namasu athile asivumela ukuba sigqame phakathi komsindo wedijithali. Lapha sizokukhombisa ezinye izincomo ukuze ukwenze ngempumelelo futhi ukwandise umthelela we okuthunyelwe kwakho ezinkundleni zokuxhumana.

- Isinyathelo ngesinyathelo ➡️ Ungakwengeza kanjani okuthunyelwe kumanethiwekhi omphakathi?

Ungakuthuthukisa kanjani okuthunyelwe kumanethiwekhi omphakathi?

• Khomba izithameli zakho: Ngaphambi kokuthi uqale ukudala okuthunyelwe kwakho ezinkundleni zokuxhumana, kubalulekile ukuthi kucace ukuthi ukhuluma nobani. Ukwazi izethameli zakho kuzokusiza ukuthi ulungise okuqukethwe kwakho ukuthi kuhlobane futhi kubahehe.
• Sebenzisa izithombe ezikhangayo futhi ikhwalithi ephezulu: Izithombe zidlala indima ebalulekile empumelelweni yokuthunyelwe kwakho kwezokuxhumana. Qiniseka ukuthi usebenzisa izithombe ezikhangayo, zekhwalithi ephezulu ezihlobene nokuqukethwe owabelana ngakho. Izithombe ezihlaba umxhwele zizodonsa ukunaka kwezithameli zakho futhi zikhiqize ukuxhumana okwengeziwe.
• Dala okuqukethwe okwangempela nokubalulekile: Njengoba udala okuthunyelwe kwakho kwenkundla yezokuxhumana, qiniseka ukuthi unikeza izethameli zakho okuqukethwe kwangempela nokubalulekile. Gwema ukukopisha nokunamathisela okuqukethwe okuvela kwabanye amawebhusayithi futhi esikhundleni salokho, dala okuqukethwe okuhlukile okuthakazelisayo nokuwusizo kubalandeli bakho.
• Faka phakathi ukubizela esenzweni (CTA): Ukuze uthole imiphumela engcono kokuthunyelwe kwakho kwenkundla yezokuxhumana, kubalulekile ukufaka izingcingo ezicacile neziqondile esenzweni. I-CTA ingaba umbuzo ongawukhuthaza kubalandeli bakho ukushiya amazwana, noma kungaba isixhumanisi sokuwaqondisa kweyakho iwebhusayithi noma isitolo se-inthanethi.
• Lungiselela umbhalo nama-hashtag: Umbhalo ohambisana nokuthunyelwe kwakho kwezokuxhumana ubalulekile. Qiniseka ukuthi usebenzisa ulimi olucacile nolufushane, futhi usebenzisa ama-hashtag afanelekile ukuze ukhulise ukubonakala kokuthunyelwe kwakho. Khumbula ukuthi okuncane kungaphezulu, ngakho gwema ukulayisha kakhulu okuthunyelwe kwakho ngama-hashtag amaningi kakhulu.
• Hlela okuthunyelwe kwakho: Ukuze ulondoloze ubukhona obufanayo ezinkundleni zokuxhumana, ungasebenzisa amathuluzi okuhlela ukuhlela okuthunyelwe kwakho kusenesikhathi. Lokhu kuzokuvumela ukuthi ugcine isimiso sokuthumela esivamile futhi wonge isikhathi seminye imisebenzi ebalulekile.
• Landelela futhi uhlaziye: Uma usushicilele okuqukethwe kwakho ezinkundleni zokuxhumana, kubalulekile ukulandelela nokuhlaziya ukusebenza kwakho. Sebenzisa amathuluzi ezibalo ukuze ugade ukufinyelela, ukubandakanyeka, nomthelela wokuthunyelwe kwakho. Lokhu kuzokusiza ukuthi ubone ukuthi yiluphi uhlobo lokuqukethwe olusebenza kangcono nokuthi ungathuthukisa kanjani ngokuzayo.

Okuqukethwe okukhethekile - Chofoza Lapha  Ungayakha Kanjani I-Akhawunti Yebhizinisi Ye-Instagram

Q&A

Q&A: Ungakuthuthukisa kanjani okuthunyelwe kumanethiwekhi omphakathi?

1. Yiziphi izici ezibalulekile zokuthuthukisa okuthunyelwe kwenkundla yezokuxhumana?

1. Sebenzisa izithombe namavidiyo akhangayo.
2. Bhala imiyalezo emifushane nefingqiwe.
3. Faka ama-hashtag afanelekile.
4. Qiniseka ukuthi usebenzisa izixhumanisi ezifushanisiwe.
5. Ungakhohlwa ukufaka isicelo esenzweni kokuthunyelwe kwakho.

2. Ungakhetha kanjani izithombe ezifanele zokuthunyelwe kwezokuxhumana?

1. Khetha izithombe zekhwalithi ephezulu, ezinokulungiswa okuphezulu.
2. Sebenzisa izithombe ezihlobene nokuqukethwe kwakho.
3. Qiniseka ukuthi izithombe ziyakhanga futhi zidonsa amehlo.
4. Cabangela usayizi nefomethi efanele yesikhulumi ngasinye.

3. Yibuphi ubude obufanele bemiyalezo kokuthunyelwe kwezokuxhumana?

1. Gcina imilayezo yakho ibe mifushane futhi iqonde ngqo.
2. Khawulela imilayezo yakho ibe yizinhlamvu ezingu-280 (ku-Twitter).
3. Gwema imilayezo emide kakhulu engalahlekelwa ukunaka komsebenzisi.

4. Kungani kubalulekile ukusebenzisa ama-hashtag ezinkundleni zokuxhumana?

1. Ama-Hashtag enza kube lula ukuthola nokuhlukanisa okuqukethwe ngokwezigaba.
2. Zisiza ukukhulisa ukubonakala kokushicilelwe kwakho.
3. Zikuvumela ukuthi uhehe izethameli ezinentshisekelo ezihlokweni ezithile.

5. Yiziphi izixhumanisi ezifushanisiwe nokuthi zisetshenziswa kanjani ezinkundleni zokuxhumana?

1. Izixhumanisi ezifushanisiwe ziyizinguqulo ezimfushane, ezifundeka kakhulu zezixhumanisi zangempela.
2. Sebenzisa amathuluzi okufushanisa njenge-bit.ly noma goo.gl.
3. Faka izixhumanisi ezifushanisiwe kokuthunyelwe kwakho ukuze wonge isikhala futhi uthuthukise ubuhle.

6. Yisiphi isikhathi esingcono kakhulu sokuthumela ezinkundleni zokuxhumana?

1. Hlaziya izibalo zezithameli zakho.
2. Zama amashejuli ahlukene futhi ulandelele imiphumela.
3. Lungisa ishejuli yakho yokuthumela ngokusekelwe lapho uthola ukuhlanganyela okuningi.

7. Yiziphi izinhlobo zokuqukethwe ezisebenza kakhulu ezinkundleni zokuxhumana?

1. Izithombe namavidiyo akhangayo.
2. I-infographics efundisayo futhi ebonakalayo ekhangayo.
3. Okuqukethwe okufanelekile nokubuyekeziwe.
4. Inhlolovo nemibuzo yokukhuthaza ukuhlanganyela kwezilaleli.

8. Yiziphi izinqubo ezingcono kakhulu zokubhala ucingo lokuya esenzweni (CTA) emibhalweni yezokuxhumana?

1. Sebenzisa ithoni ekholisayo neqondile.
2. Cacisa futhi ucacise ngalokho olindele ukuthi abasebenzisi bakwenze.
3. Faka amagama esenzo anjengokuthi “landa,” “thenga,” “funda kabanzi,” njll.
4. Nikeza izikhuthazo noma izinzuzo ukuze ukhuthaze abasebenzisi ukuthi bathathe isinyathelo abasifisayo.

9. Kuyini ukubaluleka kokuxhumana nabalandeli ezinkundleni zokuxhumana?

1. Ukusebenzelana nabalandeli kusiza ukwakha ubudlelwano obuqinile nokwethembeka.
2. Thuthukisa ukubonakala nokufinyelela kokuthunyelwe kwakho.
3. Ikuvumela ukuthi uthole imibono nemibono ebalulekile ukuze uthuthukise imikhiqizo noma amasevisi akho.

10. Ungalinganisa kanjani impumelelo yokuthunyelwe kwezokuxhumana?

1. Hlaziya ukufinyelela nokuzibandakanya kokuthunyelwe kwakho.
2. Naka inani lamazwana, ukuthanda kanye namasheya.
3. Sebenzisa amathuluzi okuhlaziya njenge -Google Analytics noma Facebook Insights.