Okubalulekile kuphonsela inselelo i-Netflix ngebhidi elinonya lokuthatha i-Warner Bros Discovery

Umzabalazo phakathi I-Paramount ne-Netflix ngokulawulwa kwe-Warner Bros Discovery (WBD) isibe yi- I-soap opera enkulu kunazo zonke okwamanje e-Hollywood nasezimakethe zamazwe ngamazwe. Okwaqala njengesivumelwano esivaliwe phakathi kweNetflix noWarner sekuguqule kwaba impi yoqobo yamabhidi, izingcindezi zezepolitiki, nokungaqiniseki kokulawula engachaza kabusha imephu yomhlaba wonke yokuzijabulisa kanye Ukusakaza.

Ezinsukwini ezimbalwa nje, lo mkhakha ususukile ekukuthatheni kalula lokho I-Netflix izogcina izitudiyo kanye ne-HBO Max ukucabanga ngesimo esingaqinisekile kakhulu, lapho I-Paramount ingena ngesicelo sokuthatha esinonya esinenani elikhulu lezomnotho futhi ngenhloso yokuthola yonke i-conglomerate.Kubanikazi bamasheya be-Warner nabalawuli, inkinga akuseyona nje ukuthi ubani okhokha kakhulu, kodwa Iyiphi imodeli yokugxila kwabezindaba ocabanga ukuthi yamukelekile?.

Ukunikezwa kweParamount: ibhidi lokuthatha elinonya, yonke imali, kanye no-100% we-WBD

I-Paramount inqume ukwenza konke futhi isiqalile ibhidi lokuthatha elinonya enenani elilinganiselwa ku-$108.000 billion, okuhlanganisa nesikweletu, sokuthenga yonke i-Warner Bros. Discovery. Inkampani izothintana nabanikazi bamasheya be-WBD ngokuqondile ngesiphakamiso ku imali engu-$30 ngesheya ngalinye, ngokusobala ngaphezu kuka-$27,75 wokunikezwa okuvunyelwene ngaphambilini ne-Netflix.

Umehluko omkhulu awukho nje enanini, kodwa nasesigabeni sokusebenza. Ngenkathi iNetflix igxile ku Izitudiyo zefilimu kaWarner kanye nebhizinisi lokusakaza, ne-HBO Max nekhathalogi yayoIbhidi lokuthatha likaParamount lihlanganisa iziteshi zekhebulaLokhu kufaka i-CNN, TNT, HGTV, Cartoon Network, TBS, Food Network, kanye ne-Discovery. Ngamanye amazwi, ukulawula okuphelele kweqembu, kusukela kumafilimu kanye nezinkundla zedijithali kuye kumabonakude wendabuko.

Ngokusho kweqembu ngokwalo, isiphakamiso sikaParamount simele ithuba elibalulekile kubatshalizimali be-WBD. cishe imali eyizigidi eziyizinkulungwane ezingu-18.000 zamaRandi ukuthi isivumelwano sivumelana neNetflix. Inkampani imile kwelokuthi, ngemuva kwezinyanga ezintathu zezingxoxo nokunikezwa okusemthethweni okufika kweziyisithupha, uWarner akakhombisanga ukuzimisela kwangempela ukuhlola iziphakamiso zayo, osekuholele ekutheni hamba uye ngqo emakethe kanye nasebhodini labaqondisi ukuphoqa inkulumo-mpikiswano.

Isivumelwano singabaluleka nge-WBD ngaphezu kwezigidigidi ezingama-83.000 okubandakanya isivumelwano seNetflix, okuhlanganisa nesikweletu. Naphezu kokuba i-Paramount inemali yemakethe encane uma kuqhathaniswa, inkampani ithi inoxhaso olwanele lokuxhasa ukutholwa kwalobu bukhulu.

Isivumelwano sangaphambilini seNetflix: izitudiyo, i-HBO Max, nokuchayeka kancane kwekhebula

Kuze kube uLwesihlanu olwedlule, ukulandisa okuvelele bekuhlukile: I-Netflix iphumelele ibhidi ye-Warner Bros ngemva kwenqubo endalini cishe izinyanga ezintathu. Umdondoshiya we Ukusakaza isivumelwano ukutholwa kwezitudiyo zikaWarner kanye nebhizinisi layo lokusakaza, okuhlanganisa nenkundla ye-HBO Max, esivumelwaneni semali nesitoko esilinganiselwa ku-$27,75 ngesheya ngalinye, esinikeza ukuthengiselana inani lebhizinisi elilinganiselwa ku-$82.700 billion.

Lokho kuthengiselana kushiywe ngaphandle amanethiwekhi kamabonakude wekhebula, njenge-CNN, i-Discovery Channel, i-TNT, noma i-HGTV, u-Warner ayehlele ukuyishintsha ibe ibhizinisi elihlukile. Ukuklanywa kwesivumelwano kuvumele i-Netflix ukuthi iqinise isikhundla sayo kokuqukethwe kwephrofayili ephezulu-ama-franchise afana UHarry Potter noma indawo yonke ye-DC Comics, ngaphezu kwekhathalogi ye-HBO— ngaphandle kokucabangela ifa eliyinkimbinkimbi lebhizinisi lekhebula lomugqa, ngokuncipha kodwa lisabalulekile.

Uhlelo luvumelane neNetflix likubeke lokho Ukuvalwa komsebenzi kubambezeleke phakathi kwezinyanga eziyi-12 neziyi-18Kusalinde ukugunyazwa okuvela kubalawuli base-US nabamazwe ngamazwe kanye nokuqedwa kokuhlukaniswa kwangaphakathi kwe-Warner kwebhizinisi layo lekhebula. Isakhiwo esihlanganisa ukheshi nesitokwe futhi, ngokwebhodi le-WBD, esihlinzekiwe ukuphepha okukhulu kokubulawa uma kuqhathaniswa nezinye izindlela.

Ezimakethe, ukushaqeka kokuqala kwesivumelwano seNetflix kuhunyushelwe kuso Amasheya e-Warner ayakhuphukaNgenkathi intengo yesitoko seNetflix isabele ngokuqapha esikalini sokuhlangana kanye nokuhlolwa kwe-antitrust okuzayo, lokho kulinganisa kuphazanyiswe umnyakazo weParamount.

Iqhathaniseka kanjani le misebenzi emibili: intengo, ububanzi, kanye nezingozi

Ukuqhathanisa phakathi kweziphakamiso ze I-Paramount ne-Netflix Akulula njengokubheka intengo yamasheya, ngoba inkampani ngayinye yakhelwe phezu kwephothifoliyo yempahla ehlukile kanye nesakhiwo sezezimali esihlukile. Noma kunjalo, ezinye izakhi zisiza ukuqonda ukungqubuzana kwamasu.

Okokuqala, i ingxenye yezomnothoI-Paramount ihlinzeka ngo-$30 ngesihloko ngasinye, konke kuyimali, uma kuqhathaniswa nesipho seNetflix sika-$27,75, esihlanganisayo. imali namasheyaI-Paramount igcizelela ukuthi lokhu kusho inani elisheshayo kanye nengozi encane kakhulu kubanikazi bamasheya, njengoba bebengeke bancike ekusebenzeni kwezimakethe zamasheya esikhathini esizayo noma inhlanganisela "eyinkimbinkimbi futhi eguquguqukayo" yemali nephepha.

Okwesibili, i ubungako bebhizinisi obutholiweIbhidi lokuthatha elinonya le-Paramount lihlanganisa yonke i-WBD conglomerate: izitudiyo zamafilimu, i-HBO Max, ezinye izinsiza zokusakaza, namashaneli ekhebula omhlaba. Ibhidi ye-Netflix ayifaki i-linear block block yethelevishini, ezoqhubeka nokusebenza ngaphansi kwenye inkampani. Ngakho, ngenkathi I-Netflix ibheja ekuqiniseni umgogodla wayo wedijithali, I-Paramount iphakamisa iqembu elikhulu elime mpo, ngobukhona kuzo zonke izixhumanisi zebhizinisi le-audiovisual.

I-eksisi yesithathu yi- ubungozi bokulawulaI-Paramount imile ekutheni uhlelo lwayo lungase luphumelele ngaphambi kweziphathimandla zokuncintisana ngoba, ngokubona kwayo, ukuhlukahluka okukhulu emakethe yokusakazaEngxabano yabo, uma iNetflix ithatha izitudiyo kanye ne-HBO Max, ubuholi bomdondoshiya we Ukusakaza Izoqiniswa ifinyelele emazingeni angenza abalawuli bangakhululeki..

I-Netflix, ngakolunye uhlangothi, ivuza ukuthi izwakala ukhululekile ngesimo sezepolitiki nesokulawula Mayelana nesivumelwano, kwaphawulwa ukuthi amathuba okuthola ezinye izipesheli abesevele elindelwe. Imithombo esondelene nenkampani igcizelela ukuthi idizayini yesivumelwano, engafaki ingxenye enkulu yesevisi yekhebula, ihloselwe ngokukhethekile ukusiza ukugunyazwa kwe-antitrust nokuvimbela ukugxila ngokweqile kwamandla emidiya.

UTrump, u-Ellison kanye nohlangothi lwezepolitiki lwempi yabezindaba

Impi ye-Paramount-Netflix ayidlalwa nje emahhovisi ezinkampani: futhi inamandla umthwalo wezepolitiki e-United Statesnegama likaDonald Trump lihlala livela ku-equation. Lowo owayengumengameli ukushilo lokho Ukuthengwa kwe-Netflix kwempahla kaWarner "kungaba inkinga" ngenxa yesabelo semakethe esihlanganisiwe esizotholwa umdondoshiya omusha.

UTrump useze wakusho lokho izobamba iqhaza ekubuyekezweni wesivumelwano futhi uye waveza ukuthi kungenzeka kusetshenziswe izilawuli zikahulumeni ukukhipha ama-veto noma ukubeka imibandela eqinile. Nakuba ephinde wancoma esidlangalaleni u-Ted Sarandos, i-CEO ye-Netflix, umyalezo wokuthi isivumelwano "sandisa isabelo semakethe kakhulu" sibeka ukucutshungulwa okwengeziwe kwezombusazwe kulokhu kuthengiselana.

Ngokuhambisanayo, ukwakheka kwamasheya e-Paramount Skydance sethula okunye kokuphuma kokunye. Iqembu lilawulwa ngu UDavid Ellison, indodana kaLarry Ellison, umsunguli we-Oracle futhi ongomunye wabantu abacebe kakhulu emhlabeni, no ubudlelwano obuseduze noTrumpUkuthengwa kweParamount ngonyaka odlule - ngemali engaba yizigidi eziyizinkulungwane ezingu-8.000 - kuvumele i-Skydance ukuthi ithole amanethiwekhi afana ne-CBS, i-MTV, i-Nickelodeon, ne-Comedy Central. ukuhlanganisa umbuso wezindaba omusha ngokuguquguquka okucacile kwemibono kubheke ezikhundleni zokulondoloza.

Imithombo yemboni iphakamisa ukuthi uma i-Paramount ingathola i-Warner futhi, iqembu lizokwazi ukulawula Izinhlobo ezimbili zezindaba ezinkulu: i-CBS ne-CNNLokhu kuphakamisa ukukhathazeka ezingxenyeni ezithile zemithombo yezindaba kanye nesimiso semvelo sezombusazwe mayelana nokulahlekelwa okungaba khona kokuzimela kokuhlela kanye nokuqiniswa kokuma kwe-pro-Trump eziteshini ezinkulu zezindaba.

Ngasikhathi sinye, umbuthano wangaphakathi kamongameli wase-US ubenenzondo ikakhulukazi maqondana neNetflix eminyakeni yamuva nje, nge ukugxekwa okuqhubekayo okuvela endaweni yonke ye-MAGA Futhi izibalo ezinjengo-Elon Musk zivame ukugxeka isiteji. Konke lokhu kukhulisa umbono wokuthi, ngaphandle kwemali, le mpi ibandakanya ... ibhalansi yemidiya namandla okulandisa onyakeni wokushuba okukhulu kwezombusazwe e-United States.

Ubani okhokhela iqembu: izimali zengcebo yokuzimela, izikweletu nezijeziso zezigidi zamadola

Enkampanini enemali yemakethe ephansi kakhulu kunaleyo yezimbangi zayo - I-Paramount iseduze Izigidi ezingama-14-15.000 zamaRandi Uma kuqhathaniswa nokutshalwa kwezimali kwe-Netflix kwamabhiliyoni angama-400.000, ukuxhasa ngezimali ibhidi lokuthatha elingaphezu kwezigidigidi eziyi-100.000 kudinga ukuhlela ngokucophelela. Ukuthatha okunonya kuncike ezinsikeni eziningi zokulingana nezikweletu, nazo ezidala inkulumompikiswano mayelana ukungena kwabatshalizimali bakwamanye amazwe empahleni yemidiya enjalo ebucayi.

I-Paramount ichaze kabanzi ukuthi i- Umndeni wakwa-Ellison kanye nesikhwama seRedBird Capital Partners Babuyisela imali elinganiselwa ku-$40.700 billion emalini. Okusele kokuxhaswa ngezimali kuqedwa nge Izimali zengcebo ezizimele zaseSaudi Arabia, Abu Dhabi kanye neQatarkanye ne-Affinity Partners, inqola yokutshala imali eholwa ngu UJared KushnerUmkhwenyana kaTrump. Ngaphezu kwalokho 54.000 billion wezikweletu inikezwe yiBank of America, Citigroup kanye ne-Apollo Global Management.

Ukuzama ukudambisa ukukhathazeka kwezepolitiki nezokuphepha kwezwe, i-Paramount igomela ukuthi laba batshalizimali bakwamanye amazwe banayo wadela amalungelo okubusaokuhlanganisa nezihlalo ebhodini labaqondisi. Inkampani ibambelela ekutheni lokhu kunciphisa ubungozi beKomidi Lotshalomali Lwangaphandle e-United States (CFIUS) noma izinhlaka ezifanayo ezivimba umsebenzi ngezizathu zamasu.

Isivumelwano seNetflix noWarner sihlanganisa nenethiwekhi eminyene ye phula izigaba okuyinto ekhawulela igumbi le-WBD ukuze likwazi ukuhamba. Uma u-Warner enquma ukusishiya isivumelwano ne-Netflix futhi amukele ukunikezwa kwe-Paramount, kuzodingeka akhokhe inkundla. Ukusakaza una inhlawulo elinganiselwa ku-2.800 billion dollarsNgokuphambene, uma inkinga ivela ku-Netflix yehluleka ukuthola imvume yokulawula noma ukuhoxiswa, isinxephezelo singaba Izigidi ezingu-5.800 ngivuna u-Warner.

Ukuba khona kwalezi zikhwama zesinxephezelo sezigidi zamadola kwenza noma yiluphi ushintsho lube umnyakazo obucayi ebhodini le-WBD, okumele lingalinganisi kuphela inani lobuso bezinto ezinikezwayo, kodwa futhi izindleko zokwephula izivumelwano esezisayiniwe kanye nobude besikhathi izimpahla ezingahlala zikhiyelwe ku-limbo yokulawula.

Umthelela emakethe yokusakaza yomhlaba wonke kanye nemboni yaseYurophu

Nakuba impi iliwa ngezinga laseMelika, umphumela uzoba nawo imiphumela eqondile eYurophu naseSpainE-US, i-Netflix ne-Warner Bros—futhi, ngokwezinga elincane, i-Paramount—ingabadlali ababalulekile ekukhiqizweni nasekusabalaliseni okuqukethwe okulalelwayo nokubonwayo. Ukulawulwa kwekhathalogi ye-HBO Max, ama-franchise amafilimu e-Warner Bros., nezivumelwano zabo zamalayisense kungashintsha kakhulu ukunikezwa okutholakala ezinkundleni zokusakaza-bukhoma namanethiwekhi omabonakude kulo lonke izwekazi.

Uma iNetflix igcina ngokuhlanganisa izimpahla zikaWarner, imakethe yaseYurophu ye Ukusakaza Bengizobona ukuthi kanjani opharetha oyinhloko uqinisa ngokwengeziwe isikhundla sakheIngeza kukhathalogi yayo esivele ibanzi isisindo somlando we-Warner Bros. nochungechunge lwe-HBO. Lokhu kungaholela ekutheni ingcindezi enkulu yokuncintisana ezisekelweni esezisungulwe e-Europe, njenge-Amazon Prime Video, i-Disney+ noma i-SkyShowtime (lapho i-Paramount ibamba iqhaza), nasekuxoxisaneni kabusha ngamalungelo okusakaza namafasitela okuxhashazwa emasinema nomabonakude okhokhelwayo.

E-Spain, lapho i-Netflix ne-HBO Max kube abashayeli ababalulekile bokukhiqizwa kochungechunge lwangempela kanye nokukhiqizwa ngokubambisana nezinkampani zasendaweni, imboni ibhekisise ukuthi iyiphi imodeli ephumelelayo. Ukutholwa okuphelele kwe-Warner yi-Netflix kungakusiza lokhu. ukukhishwa okuqondile ezisekelweni zokusakaza kanye nokunciphisa amafasitela etiyethaLokhu kuyakhathaza abakhangisi kanye nengxenye yemboni, esivele ihlushwa ukuncintisana ngokusetshenziswa kwasekhaya.

Okubalulekile, ngakolunye uhlangothi, uthi isiphakamiso sayo sizoba neqhaza kulokhu ukugcina i-ecosystem enokuncintisana kakhulu eHollywood futhi, ngokwengeza, ezimakethe zamazwe ngamazwe, nabadlali abaqine kakhulu abaqhudelana ngokuqukethwe nokukhishwa kwetiyetha. UDavid Ellison ngokwakhe ugcizelele ukuthi ukuthengwa kwakhe kuzoholela "eHollywood enamandla," nge ukutshalwa kwezimali okukhulu kuma-cinema namafilimu amaningi kumathiyethaLe mpikiswano ihambisana nezidingo zabakhiqizi namatiyetha base-Europe abaphikelela ukuthi bangalahlekelwa ukuthintana nomdlalo wokuqala wokuqala.

Kunoma ikuphi, kokubili umlawuli waseYurophu kanye neziphathimandla zokuncintisana zamazwe afana neSpain bazoqapha ngokucophelela ukusebenza ngenxa yomthelela ongaba khona ukugxila kwamalungelo, ukuhlukahluka kokuqukethwe, namandla okuxoxisana yezinkampani ezikhiqizayo zasekhaya uma kuqhathaniswa nalawa ma-conglomerate amakhulu. Umphumela ungase ube nomthelela ezivumelwaneni zokukhiqiza, ukunikwa kwelayisensi yochungechunge lweSpanishi, namadili okusabalalisa eshumi leminyaka elizayo.

Ukuma okude, nempi yezindaba kanye nokusabela okuvela ezimakethe

Selokhu i-Paramount yenza isicelo sayo esinonya sokuthatha izintambo esidlangalaleni, ukungqubuzana kuphinde kwadlulela ku- inkambu yokuxhumanaLe nkampani isola ibhodi likaWarner ngokwamukela "isiphakamiso esiphansi" kanye nokubukela phansi ibhizinisi lekhebula le-Global Networks, elihlanganisa iziteshi zayo zethelevishini eziwumugqa. Ngokombono wayo, isivumelwano ne-Netflix sincike "ekulinganisweni okungahle kwenzeke" kwaleyo mpahla, ephinde yasindwa amandla aphezulu ezezimali.

I-Netflix, yona, igcina leyo Paramount Intula umsipha wezezimali okudingekayo ukuze uqedele ukuthengwa kwalo sayizi ngeziqinisekiso ngaphandle kokubeka isisindo esiningi emalini yangaphandle nasezikweletini, futhi kuphakamisa ukungabaza mayelana nemithelela yezokuphepha kazwelonke yezimali zengcebo yombuso waseMpumalanga Ephakathi zibe abadlali abafanelekile eqenjini elikhulu lezindaba lase-US.

Kumadokhumenti athunyelwe emakethe, i-Paramount igcizelela ukuthi ibhidi lokuthatha lisekelwa ngokugcwele izibopho zezimali eziqinile kanye nokuthi bonke ozakwethu bamukele izimo eziklanyelwe ukugwema izithiyo zokulawula. Ngaphezu kwalokho, inkampani ibeke umnqamulajuqu: umnikelo womphakathi uzophelelwa yisikhathi UJanuwari 8 we-2026Ngaphandle uma inwetshiwe, okushiya isikhathi esingaphezu konyaka kunengxabano evulekile uma isimo singaxazululeki ngaphambi kwalokho.

Okwamanje, i- ukusabela kwemakethe yamasheya Ukusabela kwaba ngokushesha. Amasheya ku-Warner Bros. Discovery and Paramount akhuphuke phakathi kuka-5% no-8% emahoreni ambalwa okuqala ngemva kokumenyezelwa kwebhidi elinonya lokuthatha imali, okubonisa okulindeleke ukuba kube ngcono ezimweni zabanikazi bamasheya. Okwamanje, Amasheya e-Netflix abhalisiwe ngokwehla phakathi kuka-3% no-4%, esimeni sokungaqiniseki okukhulu mayelana nokusebenza kanye nesikhathi sokusebenza okuvunyelwene ngaso ekuqaleni.

Abanye abahlaziyi baqhathanisa lokhu kuphikisana nokuthathwa kwempahla enkulu eYurophu—njengokubhida kwe-BBVA ku-Sabadell eSpain—ukugcizelela lokho, noma ngabe kunikezwa imali eyengeziwe, Ibhidi eliphezulu kakhulu aliwi njalo., uma kungenjalo leyo ehlanganisa intengo engcono kakhulu, ubungozi obuphansi kakhulu, kanye nokucaca okukhulu kokulawulaLolo cishe kuzoba uhlaka lapho abaninimasheya nabalawuli bezohlola indlela u-Warner kanye nekhathalogi yayo enkulu yokuqukethwe eyithathayo.

Okusengozini akukhona nje ukuthi ubani ogcina isithonjana somlando njengaso Warner BrosKodwa hlobo luni lokugxilwa kwemidiya oluvunyelwe phakathi kwezimpi ezisakazwayo, ingakanani inkululeko enikezwa ithonya lezombangazwe nezezimali emaqenjini amakhulu okulalelwayo, nokuthi amandla azosatshalaliswa kanjani kabusha emkhakheni othinta ngokuqondile umnikelo wamasiko eYurophu, eSpain, kanye nomhlaba wonke.