Cómo funciona Google Analytics

I-Google Analytics iyithuluzi elinamandla lezibalo elivumela amawebhusayithi namabhizinisi ukuthi athole imininingwane ebalulekile ngokuziphatha kwabasebenzisi be-inthanethi nezenzo. Ithuthukiswe i-Google, le nkundla inezinhlobonhlobo zezici nemisebenzi ehlaziya ngokuningiliziwe nangokunembile zonke izici zethrafikhi yewebhu.

Kulesi sihloko, sizohlola ukuthi i-Google Analytics isebenza kanjani, sihlukanise imiqondo ebalulekile futhi sichaze indlela eyisisekelo. Kusukela emakhasini okulandelela nemicimbi, ukuya ekumiseni imigomo namafaneli okuguqulwa, sizothola ukuthi leli thuluzi linganikeza kanjani umbono ophelele wamamethrikhi abalulekile ukuze senze izinqumo ezinolwazi futhi kuthuthukiswe ukusebenza ku-inthanethi.

Yakhelwe phezu kwenhlanganisela yezibalo nobuchwepheshe, i-Google Analytics isebenzisa inhlanganisela yamakhodi okulandelela kanye nokubika okuqhutshwa yidatha ukuze kuqoqwe ulwazi olunembile nolwemininingwane mayelana nezivakashi zewebhusayithi. Le nkundla ivumela abasebenzisi ukuthi balandelele ukuthi abasebenzisi baxhumana kanjani nesayithi labo, yimaphi amakhasi abawavakashelayo, ukuthi bahlala isikhathi esingakanani ekhasini ngalinye, kanye nokuguqulwa okuthile nezenzo abazithathayo.

Ukwengeza, sizohlola izici ezihlukahlukene ze-Google Analytics ezifana nokuhlukaniswa kwezethameli eziqondiwe, ukuhlaziya izethameli, ukulandelela umkhankaso wokumaketha, nokuqapha ukusebenza kwewebhusayithi. ngesikhathi sangempela. Njengoba sidalula ukungena nokuphuma kwaleli thuluzi, sizophinda sihlanganise imikhuba ehamba phambili namathiphu abalulekile ukuze sizuze ngokugcwele ku-Google Analytics futhi sithuthukise ukusebenza kwewebhusayithi.

Kungakhathaliseki ukuthi uchwepheshe wokumaketha kwedijithali, ungumnikazi kusuka kusayithi kuwebhu noma ufuna nje ukuthola ukuqonda okujulile kokuziphatha ku-inthanethi, lesi sihloko sizokunikeza isisekelo sobuchwepheshe esidingekayo ukuze uqonde ukuthi i-Google Analytics isebenza kanjani futhi uthole okuningi kuleli thuluzi elinamandla lokuhlaziya idatha.

1. Isingeniso ku-Google Analytics: Ithuluzi elibalulekile lokuhlaziya iwebhu

I-Google Analytics iyithuluzi lokuhlaziya iwebhu elibalulekile lanoma yiliphi ibhizinisi noma iwebhusayithi efuna ukuqonda kangcono ukuziphatha kwezivakashi zayo futhi ithuthukise ukusebenza kwayo ku-inthanethi. Inikeza izinhlobonhlobo zemisebenzi nezici ezivumela abasebenzisi ukuthi bathole ulwazi oluningiliziwe mayelana nethrafikhi, ukuguqulwa, kanye nokusebenza kwewebhusayithi kukonke. Ngaleli thuluzi, ungakwazi ukulandelela idatha ebalulekile njengenombolo yabasebenzisi, ukubukwa kwekhasi, izinga lokugxuma, nesikhathi esimaphakathi esichithwe kusayithi.

Enye yezinzuzo ezinkulu zokusebenzisa i-Google Analytics yikhono lokwenza izilungiselelo zakho zibe ngokwezifiso zakho. Ungasetha imigomo nemicimbi ukuze ulandelele ukuguqulwa, udale imibiko yangokwezifiso ukuze uhlaziye amamethrikhi athile, futhi wenze ukuhlola kwe-A/B ukuze uthuthukise ukusebenziseka nokusebenza kwesayithi. Ngaphandle kwalokho, Ungasebenzisa izici ezithuthukisiwe, ezifana nokulandelela i-eCommerce, ukuze uthole ukuqonda mayelana nokwenziwe nokusebenza kokuthengisa.

Ngokungeziwe kumamethrikhi nokubika, i-Google Analytics iphinde inikeze amathuluzi aqinile okuhlaziya izethameli nokuhlaziywa kokutholwayo. Ungathola ulwazi oluningiliziwe mayelana nephrofayili yezibalo zabavakashi bakho, kanye namashaneli okutholwa akhiqiza ithrafikhi eningi nokuguqulwa. Lokhu kukuvumela ukuthi wenze izinqumo ezinolwazi mayelana nesu lakho lokumaketha futhi uthuthukise ukusebenza kahle kwemikhankaso yakho. Ngamafuphi, i-Google Analytics iyithuluzi elinamandla neliguquguqukayo elingasiza amabhizinisi athole imininingwane ebalulekile kuwebhusayithi yawo futhi athuthukise ukusebenza kwawo ku-inthanethi.

2. Ukuqoqwa kwedatha ku-Google Analytics: Itholwa futhi igcinwe kanjani

Inqubo yokuqoqa idatha ku-Google Analytics yenziwa ngamathegi okulandelela, angezwa kukhodi ye-HTML yewebhusayithi yakho. Laba bomaka banesibopho sokuqoqa ulwazi mayelana nokuziphatha komsebenzisi kuwebhusayithi yakho, njengamakhasi abawavakashelayo, isikhathi abasichitha ekhasini ngalinye, izenzo abazenzayo, phakathi kwedatha ehlobene.

Uma idatha isiqoqiwe, i-Google Analytics iyigcina endaweni yayo, lapho icutshungulwa khona futhi iboniswe emibikweni ongayenza ngendlela oyifisayo. Kubalulekile ukuqaphela ukuthi, ukuze kuqinisekiswe ubumfihlo bomsebenzisi, i-Google Analytics isebenzise izilinganiso zokungaziwa kwedatha, ukuze kungabikho idatha yomuntu siqu eqoqwayo eqoqwayo noma egcinwe.

Ukuze uthole kahle futhi ugcine idatha ku-Google Analytics, kubalulekile ukulandela lezi zinyathelo:

1. Crear una I-akhawunti ye-Google Izibalo: Into yokuqala okufanele uyenze ukudala i-akhawunti ye-Google Hlaziya futhi usethe iphrojekthi entsha yewebhusayithi yakho. Lokhu kuzokuvumela ukuthi uthole ikhodi yokulandelela eyingqayizivele ozodinga ukuyisebenzisa kusayithi lakho.

2. Engeza umaka wokulandelela: Uma usuyidalile i-akhawunti yakho, uzodinga ukungeza umaka wokulandelela onikezwe i-Google Analytics kukhodi ye-HTML yawo wonke amakhasi kuwebhusayithi yakho. Lo maki ucezu lwekhodi ye-JavaScript enesibopho sokuqoqa idatha efanelekile.

3. Qinisekisa ukusebenzisa okulungile: Ngemva kokwengeza ithegi yokulandela ngomkhondo, kuyancomeka ukuthi uqinisekise ukuthi yonke into isebenza kahle yini. Ukuze wenze lokhu, ungasebenzisa isici sokubuka kuqala sesikhathi sangempela se-Google Analytics noma wenze izivivinyo kuwebhusayithi yakho ukuze uqinisekise ukuthi idatha iqoqwa ngendlela efanele.

Uma usulandele lezi zinyathelo, i-Google Analytics izoqala ukuqoqa nokugcina idatha kuwebhusayithi yakho. Uzokwazi ukufinyelela le datha ngenkundla ye-Google Analytics, lapho uzokwazi ukubuka imibiko ephelele nenemininingwane mayelana nokuziphatha komsebenzisi kusayithi lakho.

3. Isakhiwo se-Google Analytics: Ukulandelana kwama-Akhawunti, Izakhiwo kanye Nokubuka

Isakhiwo se-Google Analytics sihlelwe saba isigaba sama-akhawunti, izakhiwo, nokubukwa. Lokhu kulandelana kuvumela abasebenzisi ukuthi baphathe futhi bafinyelele idatha ngempumelelo kakhudlwana.

Okokuqala, ama-akhawunti e-Google Analytics ayingqimba ephezulu yesigaba futhi amele inkampani noma umuntu ongumnikazi wedatha. Ngaphakathi kwe-akhawunti, izakhiwo eziningi zingadalwa.

Izakhiwo yilapho idatha iqoqwa khona ku-Google Analytics. Kungaba nezakhiwo eziningi ngaphakathi kwe-akhawunti, ngayinye ehlobene nayo iwebhusayithi noma uhlelo lokusebenza oluthile lweselula. Engxenyeni ngayinye, kunikezwe ikhodi yokulandelela eyingqayizivele okufanele ifakwe kuwebhusayithi noma uhlelo lokusebenza ukuze kuqalwe ukuqoqa idatha.

Ngaphakathi kwendawo ngayinye, ukubukwa okuhlukile kungalungiselelwa. Ukubuka kukuvumela ukuthi uhlunge futhi uhlukanise idatha ngezindlela ezihlukene ukuze uthole ulwazi olunembe kakhudlwana. Isibonelo, ungakha ukubuka okungafaki ithrafikhi yangaphakathi noma ukubuka okubonisa kuphela idatha yesifunda esithile sendawo. Ukubuka kuphinde kusetshenziselwe ukulungiselelwa umgomo nokulandelela ukuguqulwa.

Ngamafuphi, isakhiwo se-Google Analytics sakhiwe ama-akhawunti, izakhiwo, nokubukwa. Ama-akhawunti amelela abanikazi bedatha, izakhiwo yizinhlangano lapho idatha iqoqwa khona, futhi ukubukwa kukuvumela ukuthi uhlunge futhi uhlukanise idatha ukuze uthole ulwazi oluhlobene kakhulu. Ngokuqonda lesi sigaba, abasebenzisi bangakwazi ukuphatha kahle idatha yakho futhi uthole ukuhlaziya okunembe kakhudlwana.

4. Ukusebenzisa i-Google Analytics kuwebhusayithi: Izinyathelo ezibalulekile okufanele uzilandele

Uma usunqume ukusebenzisa i-Google Analytics kuwebhusayithi yakho, kunenombolo yezinyathelo ezibalulekile okufanele uzilandele ukuze uqinisekise ukuthi ukusetha kwenziwa ngendlela efanele. Ngezansi izinyathelo okufanele uzilandele ukuze usebenzise i-Google Analytics kuwebhusayithi yakho:

1. Dala i-akhawunti ye-Google Analytics: Into yokuqala okufanele uyenze crear una cuenta kusuka ku-Google Analytics. Ukuze wenze lokhu, iya kuwebhusayithi ye-Google Analytics bese uchofoza "Dala i-akhawunti". Bese, landela imiyalelo ukuze uqedele inqubo yokubhalisa.

2. Setha indawo yakho yokulandela umkhondo: Uma usudale i-akhawunti, uzodinga ukumisa indawo yokulandelela iwebhusayithi yakho. Lokhu kubandakanya ukunikeza ulwazi mayelana newebhusayithi yakho, njengegama ne-URL. Ungaphinda ukhethe izinketho zokulandelela ofuna ukuzivumela, njengomsebenzisi, umcimbi, noma ukulandelela okwenziwayo.

3. Thola ikhodi yokulandelela: Uma usumise indawo yakho yokulandela ngomkhondo, ungathola ikhodi yokulandelela ye-Google Analytics. Le khodi izodinga ukungezwa kuwo wonke amakhasi ewebhusayithi yakho ukuze kuvunyelwe i-Google Analytics ukuthi iqoqe idatha ngomsebenzi wesivakashi. Ungakopisha futhi unamathisele ikhodi kunhlokweni noma esigabeni saphansi sekhasi ngalinye kuwebhusayithi yakho. Qiniseka ukuthi ikhodi ifakwe ngendlela efanele ukuze uqinisekise ukuqoqwa kwedatha okunembile.

Ngokulandela lezi zinyathelo, ungasebenzisa i-Google Analytics kuwebhusayithi yakho ngempumelelo futhi uqale ukuqoqa idatha ngomsebenzi wezivakashi. Khumbula ukuthi ukulandelela okufanele kwezilungiselelo kubalulekile ukuze uthole ulwazi olunembile noluwusizo mayelana newebhusayithi yakho. Zizwe ukhululekile ukuhlola imibhalo esemthethweni ye-Google Analytics ukuze ufunde kabanzi mayelana nokusebenza okuthuthukile nezici ezinikezwa yileli thuluzi lewebhusayithi lezibalo!

5. Izici eziyinhloko ze-Google Analytics: Ukuhlaziywa kwethrafikhi, izethameli nokuziphatha

I-Google Analytics iyithuluzi elibalulekile lokuqonda nokuhlaziya ukusebenza kwewebhusayithi. Nge imisebenzi yayo Ngokusebenzisa izibalo zethrafikhi, izethameli, nokuziphatha, ungathola imininingwane ebalulekile yokuthi abasebenzisi baxhumana kanjani nesayithi lakho.

Okokuqala, ukuhlaziywa kwethrafikhi kukuvumela ukuthi uqonde ukuthi izivakashi zakho zivelaphi nokuthi zifike kanjani kusayithi lakho. Nge-Google Analytics, uzokwazi ukubona ukuthi yiziphi iziteshi zokumaketha ezikhiqiza ithrafikhi, kungaba ngezinjini zokusesha, izixhumanisi zangaphandle noma amanethiwekhi omphakathi. Lolu lwazi luzokusiza ukuthi ugxile emizamweni yakho yokumaketha futhi uthuthukise isu lakho ukuze uhehe ithrafikhi efanelekile.

Ngaphezu kokuhlaziywa kwethrafikhi, i-Google Analytics iphinde ikuvumela ukuthi ufunde izethameli zakho ngokuningiliziwe. Ungathola ulwazi lwezibalo zabantu, njengendawo yendawo, ubulili neminyaka yabasebenzisi bakho. Ukwengeza, ungathola ukuthi yimaphi amadivayisi neziphequluli abazisebenzisayo ukuze bafinyelele iwebhusayithi yakho. Lokhu kukunikeza umbono obanzi wokuthi abasebenzisi bakho bangobani futhi kukusiza ukuthi ulungise okuqukethwe kwakho nolwazi lomsebenzisi oluhambisana nezidingo zabo nokuncamelayo.

6. Ukulandelela Ukuguqulwa ku-Google Analytics: Incazelo kanye Nokucushwa

Ku-Google Analytics, ukulandelela ukuguqulwa kuwumsebenzi obalulekile wokukala impumelelo yezinhloso zebhizinisi lakho kuwebhusayithi yakho. Ikuvumela ukuthi ulandelele futhi uhlaziye izenzo zabasebenzisi abenza isenzo esithile osibheka njengesibalulekile, njengokuthenga, ukulanda, noma ukubhalisa.

Ukusetha ukulandelela ukuguqulwa ku-Google Analytics kuyinqubo elula edinga izinyathelo ezimbalwa. Okokuqala, kufanele uchaze imigomo yakho yokuguqulwa, uhlonze izenzo ofuna ukuzilandelela nokuzikala. Okulandelayo, kufanele ubeke izinjongo ukuze i-akhawunti yakho ye-Google Izibalo, ezihlinzeka ngemininingwane efana negama, i-URL okuyiwa kuyo, namanani okuguqulwa.

Uma imigomo yakho isimisiwe, ungasebenzisa izindlela ezahlukene ukuze ulandelele ukuguqulwa kuwebhusayithi yakho. Ungasebenzisa amathegi okulandelela, okungamazwibela ekhodi owafaka emakhasini afanele ewebhusayithi yakho. Ungasebenzisa futhi Umphathi Womaka we-Google, ithuluzi elenza kube lula ukuphatha omaka futhi ulandelele ukuguqulwa ngaphandle kokuguqula ikhodi yakho yewebhusayithi. Ukwengeza, kubalulekile ukuhlola ukuze uqiniseke ukuthi ukulandela ngomkhondo ukuguqulwa kusebenza kahle, kusetshenziswa amathuluzi okuhlola nawokulungisa atholakala ku-Google Analytics.

7. Uyenza kanjani imibiko yangokwezifiso ku-Google Analytics: Amamethrikhi nobukhulu

Amamethrikhi nobukhulu Kuyimiqondo emibili ebalulekile ku-Google Analytics esivumela ukuthi sakhe imibiko yomuntu siqu ngokwezidingo zethu. I métricas umele idatha yezinombolo eqoqiwe, njengenombolo yokuvakasha noma izinga lokugxuma. Ngakolunye uhlangothi, i- dimensiones Ziyizibaluli ezichaza ama-metrics, njengendawo yendawo noma umthombo wethrafikhi.

Ukuze senze imibiko yangokwezifiso ku-Google Analytics, kufanele siqale sifinyelele inkundla futhi singene ku-akhawunti yethu. Uma sesingaphakathi, kufanele silandele lezi zinyathelo ezilandelayo:

1. Kuphaneli enkulu ye-Google Analytics, khetha ukubuka kokubika ofuna ukusebenza kukho.
2. Kubha eseceleni engakwesobunxele, chofoza okuthi “Ukwenza okomuntu siqu” bese uthi “Imibiko yangokwezifiso.”
3. Okulandelayo, chofoza inkinobho ethi "New Custom Report" bese ukhetha uhlobo lombiko ofuna ukuwenza: isihloli, ithebula noma igrafu.
4. Ngemva kokukhetha uhlobo lombiko, kufanele silungiselele i- métricas y dimensiones esifuna ukukufaka. Singangeza amamethrikhi ahlukahlukene nobukhulu ukuze sithole ukuhlaziya okuphelele.
5. Uma amamethrikhi nobukhulu sekulungisiwe, singasebenzisa izihlungi namasegimenti ukuze sithuthukise imibiko yethu.
6. Okokugcina, kufanele silondoloze umbiko oqondene nawe ukuze sikwazi ukubonana nawo ngokuzayo.

Ukwenza imibiko yangokwezifiso ku-Google Analytics kusinikeza ithuba lokuthola idatha ethile nefanelekile yebhizinisi lethu. Ngale mibiko, singakwazi ukuhlaziya ukusebenza kwemikhankaso yethu yokumaketha, sihlonze izindlela zokuziphatha zabasebenzisi bethu, futhi senze izinqumo ezinolwazi ukuze sithuthukise imiphumela yethu. Landela lezi zinyathelo ukuze wenze okuningi ngamamethrikhi nobukhulu be-Google Analytics futhi uthole ulwazi olubalulekile lwebhizinisi lakho.

8. Izinhlobo zemibiko ku-Google Analytics: Uhlolojikelele, isikhathi sangempela, ukutholwa nokuningi

Imibiko ku-Google Analytics ikunikeza umbono onemininingwane wokuthi abasebenzisi baxhumana kanjani newebhusayithi yakho. Kulesi sigaba, sizohlola izinhlobo ezahlukene zemibiko etholakala ku-Google Analytics nokuthi ingakusiza kanjani ukuthi uthole imininingwane efanele ekusebenzeni kwesayithi lakho.

Umbiko wokubuka konke ungomunye wemibiko esetshenziswa kakhulu ku-Google Analytics. Lo mbiko ukunika isithombe esiphelele samamethrikhi angukhiye wewebhusayithi yakho, njengenombolo yezivakashi, ukubukwa kwamakhasi, nezinga lokugxuma. Ngalolu lwazi, ungakwazi ukuhlola ngokushesha ukusebenza kukonke kwesayithi lakho futhi ukhombe izindawo ongazithuthukisa.

Umbiko wesikhathi sangempela ukuvumela ukuthi ugade ithrafikhi yesikhathi sangempela kuwebhusayithi yakho. Ungabona ukuthi bangaki abasebenzisi abakusayithi lakho njengamanje, amakhasi abawavakashelayo, kanye nomthombo wethrafikhi yabo. Lolu lwazi luwusizo uma usebenzisa umkhankaso wokumaketha wesikhathi sangempela noma uma ufuna ukuhlola umthelela osheshayo woshintsho kuwebhusayithi yakho.

Umbiko wokutholwa ukunika ulwazi mayelana nendlela abasebenzisi abafinyelela ngayo iwebhusayithi yakho. Ungabona ukuthi yiziphi iziteshi zokumaketha ezikhiqiza ithrafikhi, njengosesho lwemvelo, imithombo yezokuxhumana noma imikhankaso ye-imeyili. Ukwengeza, ungathola imininingwane ngamagama angukhiye abasebenzisi abawasebenzisayo ukuthola isayithi lakho nokusebenza kwemikhankaso yakho yokumaketha.

Ngamafuphi, imibiko ku-Google Analytics iyithuluzi elibalulekile lokuqapha ukusebenza kwewebhusayithi yakho. Kusukela kumbiko wokubuka konke ukuya embikweni wokutholwa, le mibiko ikunikeza ulwazi oluningiliziwe mayelana nethrafikhi, ukuziphatha komsebenzisi, kanye nomthelela wamasu akho okumaketha. Sebenzisa le mibiko ukuze wenze izinqumo ezinolwazi futhi uthuthukise ulwazi lomsebenzisi kuwebhusayithi yakho.

9. Indlela yokuqonda nokuhlaziya imibiko ku-Google Analytics: Ukuhunyushwa kwedatha

Uma usebenzisa i-Google Analytics, kubalulekile ukwazi ukuqonda nokuhlaziya imibiko ekhiqizwayo ukuze uthole ulwazi olubalulekile mayelana nokuziphatha kwabasebenzisi kuwebhusayithi yethu. Ukuhumusha idatha ngendlela efanele kuzosisiza ukuthi sihlonze izindawo okufanele sizithuthukise, senze izinqumo ezinolwazi futhi sithuthukise isu lethu ledijithali.

Ukuze uqalise, kubalulekile ukuthi uzijwayeze nemibiko eyinhloko ye-Google Analytics, njengombiko wezilaleli, umbiko wokutholwa, kanye nombiko wokuziphatha. Le mibiko ihlinzeka ngolwazi oluningiliziwe mayelana nethrafikhi yesayithi, imithombo yethrafikhi, ukusebenza kwekhasi, nokunye okuningi.

Ukwengeza, kubalulekile ukunaka amamethrikhi angukhiye atholakala kule mibiko, njengenombolo yokuvakasha, izinga lokugxuma, ubude besikhathi seseshini, nezinga lokuguqulwa. Lawa mamethrikhi asinika umbono wokusebenza kwesayithi yethu futhi asisize sihlole ukusebenza kahle kwamasu ethu okumaketha kwedijithali.

10. Izici Ezithuthukisiwe Zezibalo Ze-Google: Ukukhomba, Amafaneli Okuguqulwa, kanye Nesichasiso

Ku-Google Analytics, kunezici ezithuthukile ezisivumela ukuthi sithole idatha enembe kakhulu nephusile mayelana nokuziphatha kwabasebenzisi kuwebhusayithi yethu. Lezi zici zihlanganisa izindawo ezintathu ezibalulekile: ukuhlukaniswa, amafaneli, kanye nokulinganisa.

Ukuhlukaniswa kusivumela ukuthi sihlukanise abasebenzisi bethu ngamaqembu amancane, aqondile, okusisiza ukuthi siqonde kangcono ukuziphatha kwabo futhi senze izinqumo ezinolwazi. Singasebenzisa amapharamitha ahlukene ukuze sihlukanise abasebenzisi bethu, njengendawo yendawo, uhlobo lwedivayisi esetshenzisiwe, isiteshi sokutholwa, phakathi kokunye. Lokhu kusebenza kusisiza ukuthi sihlonze amathrendi namaphethini okuziphatha emaqenjini athile, okusivumela ukuthi silungise amasu ethu okumaketha futhi sithuthukise imiphumela yethu.

Amafaneli okuguqulwa asivumela ukuthi silandelele uhambo oluthathwa abasebenzisi lapho befika kuwebhusayithi yethu baze baqedele isenzo abasifisayo, njengokuthenga noma ukuthumela ifomu. Singakha amafaneli angokwezifiso ezinjongo ezihlukene futhi sihlaziye amamethrikhi ayinhloko esigabeni ngasinye senqubo yokuguqulwa. Lokhu kusivumela ukuthi sihlonze izindawo ezingaba ngcono futhi sithuthukise ukuzizwisa komsebenzisi ukuze sinyuse izinga lokuguqulwa. Ukwengeza, singasebenzisa amathuluzi afana nokuhlaziya ifaneli ukuze sihlonze amaphuzu athile e-churn futhi sithathe izinyathelo zokunciphisa izinga lokuvuthwa.

11. Ukuhlanganiswa kwe-Google Analytics namanye amathuluzi: Izinzuzo namathuba

Ukuhlanganisa i-Google Analytics namanye amathuluzi kunikeza izinhlobonhlobo zezinzuzo namathuba kubakhangisi nabanikazi bewebhusayithi. Ngokuhlanganisa i-Google Analytics namanye amathuluzi, njenge Google Ads, i-AdSense noma i-Google Tag Manager, ungathola idatha enembe kakhulu nephelele ekusebenzeni kwewebhusayithi kanye nempumelelo yemikhankaso yokumaketha.

Enye yezinzuzo eziyinhloko zokuhlanganisa i-Google Analytics namanye amathuluzi yikhono lokulandelela ukuguqulwa okujulile. Isibonelo, ngokuxhumanisa i-Google Analytics ne-Google Ads, idatha ekuguquleni nasekuthengisweni ingangeniswa ngokuqondile kunkundla yokukhangisa. Lokhu kuvumela ukwenziwa ngcono kwemikhankaso kanye nokwabiwa kwezinsiza ngendlela esebenza kahle.

Enye inzuzo ebalulekile ikhono lokukhiqiza imibiko yangokwezifiso ngokuhlanganiswa kwe-Google Analytics namanye amathuluzi. Ngalokhu kusebenza, abakhangisi bangafinyelela kumamethrikhi angokwezifiso namasegimenti athuthukile, okubavumela ukuthi bathole umbono onemininingwane eminingi yokuziphatha kwabasebenzisi futhi bahlole ukusebenza kahle kwamasu okuthengisa asetshenzisiwe. Ukwengeza, ukuhlanganisa i-Google Analytics ne-Google Tag Manager kwenza kube lula inqubo yokukhipha nokulandelela omaka kuwebhusayithi yakho, okwenza kube lula ukuhlaziya idatha futhi uthole imininingwane ebalulekile.

12. Ukusetha Imigomo ku-Google Analytics: Ukulandelela Impumelelo Yebhizinisi

Ukusetha imigomo ku-Google Analytics kubalulekile ekulandeleleni nasekulinganiseni izimpumelelo zebhizinisi. Lezi zinhloso ziyizinyathelo ezibalulekile izivakashi ezizenzayo kuwebhusayithi esifuna ukuyirekhoda futhi siyihlaziye. Ngezansi kunenqubo Igxathu emvakwe gxathu Ukuze usethe imigomo ku-Google Analytics:

1. Ngena ngemvume ku-akhawunti yakho ye-Google Analytics bese ukhetha indawo yewebhusayithi ofuna ukuyibekela umgomo.
2. Kuthebhu ethi Admin, chofoza okuthi “Imigomo” kokuthi Buka ikholomu yendawo yakho.
3. Chofoza inkinobho ethi “+ Umgomo omusha” ukudala umgomo omusha.
4. Khetha uhlobo lwegoli ofuna ukulibeka. I-Google Analytics inikeza izinhlobo ezimbalwa zemigomo, njengendawo oya kuyo, ubude besikhathi, amakhasi ngeseshini ngayinye, kanye nomcimbi.
5. Nikeza imininingwane ethile yomgomo wakho, njenge-URL yendawo, ubude besikhathi, noma ubuncane bamakhasi ngeseshini ngayinye.
6. Khetha ukwabela inani lemali emgomweni wakho uma ufuna ukukala ukusebenza kwezimali.
7. Setha ifaneli yokuguqula (uma uthanda) uma ufuna ukulandelela izinyathelo ezithathwa izivakashi ngaphambi kokufinyelela umgomo.
8. Chofoza okuthi “Londoloza” ukuze uqedele ukusetha ithagethi.

Ngalokhu kumisa umgomo ku-Google Analytics, uzokwazi ukulandelela futhi ulinganise ukusebenza kwewebhusayithi yakho ngokuqhathanisa nezenzakalo ezibalulekile zebhizinisi ozifisayo. Khumbula ukubuyekeza njalo imibiko nezibalo ezihlobene nemigomo yakho ukuze uthole imininingwane ebalulekile empumelelweni yamasu akho futhi wenze izinguquko uma kudingeka.

Ukwengeza, ungasebenzisa izici ezithuthukisiwe ze-Google Analytics, njengamamethrikhi angokwezifiso namasegimenti, ukuze uthole ukubuka okunemininingwane eyengeziwe yemigomo yebhizinisi lakho nezimpumelelo. Lawa mathuluzi akuvumela ukuthi uhlunge futhi uhlaziye idatha ngokuya ngezidingo zakho ezithile, okuzokusiza ukuthi uthole ulwazi olunembe kakhudlwana nolufanele ukuze wenze izinqumo zamasu enkampanini yakho.

13. I-Google Analytics ye-eCommerce: Amamethrikhi angukhiye nokuhlaziywa kokusebenza

Ukusetshenziswa kwe-Google Analytics kubalulekile ukukala ukusebenza namamethrikhi angukhiye we-e-commerce. Lawa mamethrikhi ahlinzeka ngolwazi olubalulekile mayelana nokuziphatha komsebenzisi, ukuguqulwa, imithombo yethrafikhi, kanye nokusebenza kwewebhusayithi kukonke. Kulesi sihloko, sizofunda ukusebenzisa i-Google Analytics ukulandelela lawa mamethrikhi futhi sihlaziye ukusebenza kwebhizinisi le-e-commerce.

1. Ukusethwa Kwezibalo Ze-Google: Into yokuqala okudingeka uyenze ukudala i-akhawunti ye-Google Analytics bese uyixhumanisa newebhusayithi yakho ye-e-commerce. Uma usukwenzile lokhu, uzodinga ukumisa imigomo yokuguqulwa, ezokuvumela ukuthi ulandelele okwenziwayo, imali engenayo, namanye amamethrikhi ahlobene nokuthengisa. Ukwengeza, kubalulekile ukusetha izihlungi ezifanele ukuze ukhiphe umsebenzi wakho futhi uthole idatha enembe kakhudlwana. Khumbula ukwenza kusebenze inketho ye-e-commerce ethuthukisiwe ku-akhawunti yakho ukuze uthole ulwazi oluningiliziwe mayelana nokusebenza kwemikhiqizo yakho.

2. Amamethrikhi angukhiye we-eCommerce: I-Google Analytics inikeza inani lamamethrikhi aqondene ne-eCommerce. Lokhu kufaka phakathi inani lemisebenzi, inani le-oda elimaphakathi, izinga lokuguqulwa, inani lokuphila kwekhasimende, nokushiywa kwekalishi. Lawa mamethrikhi azokusiza ukuthi uqonde ukuziphatha kokuthenga kwabasebenzisi bakho futhi ukhombe izindawo ongazithuthukisa.. Sebenzisa imibiko yangokwezifiso ukuze uhlukanise idatha yakho ngokobukhulu obuhlukahlukene, njengomsuka wokuthengisa, uhlobo lomkhiqizo, noma ukuziphatha komsebenzisi.

3. Ukuhlaziywa kokusebenza: Uma usumise i-akhawunti futhi wahlaziya amamethrikhi angukhiye, kubalulekile ukwenza ukuhlaziya okujulile kokusebenza. Sebenzisa imibiko yamafaneli ukuze uhlonze amaphuzu obuhlungu ohlelweni lokuthenga futhi wenze ukuthuthukiswa ukuze ukhuphule amanani okuguqulwa. Ukwengeza, landelela imikhankaso yokumaketha ukuze unqume ukuthi yiziphi iziteshi ezikhiqiza kakhulu futhi ungawathuthukisa kanjani amasu akho okutholwa kwamakhasimende. Khumbula ukuthi ulwazi olunikezwe i-Google Analytics lubalulekile ukuze wenze izinqumo ezinolwazi mayelana nokwenza kahle nokukhula kwe-e-commerce yakho.

14. Imikhuba engcono kakhulu yokusebenzisa i-Google Analytics: Ukuthuthukisa nokwenza izinqumo ezinolwazi

Ukuthuthukisa ukusetshenziswa kwe-Google Analytics kubalulekile ukuze uthole ulwazi olubalulekile mayelana nokusebenza kwewebhusayithi yakho futhi wenze izinqumo ezinolwazi. Nazi ezinye izinqubo ezihamba phambili zokukusiza ukuthi uthole okuningi kuleli thuluzi elinamandla:

1. Misa imigomo namafaneli: Ukubeka imigomo ecacile kubalulekile ekulinganiseni impumelelo yewebhusayithi yakho. Sebenzisa isici semigomo ye-Google Analytics ukuze ulandelele ukuguqulwa, okufana nokubhalisa noma ukuthenga. Ukwengeza, setha amafaneli okuguqula ukuze uqonde uhambo lomsebenzisi futhi ukhombe amaphuzu angaba khona.

2. Sebenzisa izihlungi namasegimenti: Izihlungi zikuvumela ukuthi ukhiphe ithrafikhi engafunwa emibikweni yakho, njengomsebenzi wakho noma ugaxekile. Ungahlunga ngekheli le-IP, igama lomethuleli noma ezinye izindlela. Ukwengeza, amasegimenti akusiza ukuthi uhlaziye amasethi amancane edatha, njengokuziphatha kwabasebenzisi abafinyelela ngemikhankaso yokumaketha noma labo abasebenzisa amadivayisi eselula.

3. Hlaziya isikhathi sokulayisha: Iwebhusayithi enensayo ingaba nomthelela omubi kokuhlangenwe nakho komsebenzisi nokusebenza kukonke. Sebenzisa isigaba sokusheshisa kwesayithi se-Google Analytics ukuhlonza amakhasi anensayo futhi ubheke amathuba okuthuthukisa, njengokuthuthukisa izithombe, ukunciphisa osayizi bamafayela, noma ukunika amandla ukuminyaniswa kwe-GZIP. Isikhathi sokulayisha esisheshayo sithuthukisa ukugcinwa komsebenzisi nezinga lenjini yokusesha.

Ngamafuphi, i-Google Analytics iyithuluzi elibalulekile lokuhlaziya ukusebenza nokuziphatha kwabasebenzisi kuwebhusayithi. Ngebanga layo elibanzi lezici namamethrikhi, abakhangisi bangathola imininingwane ebalulekile ekusebenzeni kwesu labo le-inthanethi futhi benze izinqumo ezinolwazi ukuze bathuthukise ukuba khona kwabo ku-inthanethi. Kusukela ekulandeleni ithrafikhi nokuguqulwa kuya ekuhlaziyeni okuningiliziwe kwezethameli kanye nokusetshenziswa kwefaneli, i-Google Analytics inikeza umbono ophelele nonemininingwane wokuthi abasebenzisi baxhumana kanjani newebhusayithi. Ngokusebenza kwayo okunembile kanye nekhono lokukhiqiza imibiko yangokwezifiso, le nkundla iyithuluzi okufanele ube nalo kunoma yiliphi ibhizinisi eliku-inthanethi. Noma ngabe ufuna ukukhulisa ithrafikhi, uthuthukise izinga lokuguqulwa, noma uqonde ukuziphatha kwezithameli zakho, i-Google Analytics ikunikeza idatha oyidingayo ukuze uthathe isinyathelo esisebenzayo futhi uthuthukise amasu akho edijithali. Ngamafuphi, qala ukusebenzisa amandla e-Google Analytics futhi ulawule impumelelo yakho ye-inthanethi!