Ungawathola kanjani amaphinikhodi ayisithupha edijithali?
Umhlaba wedijithali usuya ngokuya ubaluleka ezimpilweni zethu, kokubili ezingeni lomuntu siqu nelomsebenzi. Izikhonkwane zedijithali ziwuhlobo lokuqashelwa nokuqinisekiswa kwamakhono ezindaweni ezibonakalayo, ikakhulukazi ezinkundleni zemfundo nezomsebenzi. Kulesi sihloko, sizohlola amasu namathiphu zokwenza uthole izikhonkwane zedijithali eziyisithupha futhi ugqame emkhakheni wedijithali.
1. Khetha izinkundla ezifanele
Ngaphambi kokuthi uqale uhambo lwakho lokuphina kwedijithali, kubalulekile ukuthi ucwaninge futhi ukhethe izinkundla ezifanele ezinikeza lolu hlobo lokuqashelwa. Ezinye zezinketho ezidumile zihlanganisa I-Litmos, i-LearnUpon ne-Coursera. Lezi zinkundla zinenhlobonhlobo yezifundo nezitifiketi ezizokuvumela ukuthuthukisa amakhono athile futhi uthole ukunakwa kwedijithali okufunayo.
2. Chaza izinjongo namakhono akho
Ukuze uthole amaphinikhodi ayisithupha edijithali, kubalulekile ukucaca mayelana nezinjongo zakho kanye namakhono ofuna ukuwathola noma ukuwathuthukisa. Unentshisekelo ku- ukumaketha kwedijithali, ukuhlela, ukuklama kwezithombe noma ezinye izindawo? Ukuhlonza izinhloso zakho zobungcweti kuzokusiza ukuthi ugxilise umzamo nesikhathi sakho ezifundweni nasekutholeni izitifiketi ezifanele kakhulu umsebenzi wakho.
3. Cwaninga bese ukhetha izifundo ezisezingeni eliphezulu
Uma usuyichazile imigomo yakho, yisikhathi sokucwaninga bese ukhetha izifundo zekhwalithi ezizokuholela ekuzuzeni amaphini edijithali. Funda izincazelo zezifundo, buyekeza amazwana nezibuyekezo abanye abasebenzisi futhi uhlaziya amakhono azotholwa lapho uwaqeda. Khetha izifundo eziqashelwa futhi ezisekelwa izikhungo noma ochwepheshe kulo mkhakha, njengoba lokhu kuzonikeza ukwethembeka okukhulu kumaphini akho edijithali.
4. Beka eceleni isikhathi futhi ugcine ukungaguquguquki
Ukuzuza amaphinikhodi ayisithupha akuwona umsebenzi ongafezwa ngobusuku obubodwa. Kudinga isikhathi, ukuzinikela nokubekezela. Misa ishejuli yokufunda ekuvumela ukuthi uthathe izifundo njalo futhi uhlangabezane nezinsuku zokugcina ezimisiwe. Ukungaguquguquki nokuziphatha kuzokusiza ukuthi uthuthuke endleleni yakho eya kumaphini wedijithali futhi uqinise amakhono akho endaweni ngayinye ekhethiwe.
Ngamafuphi, ukuzuza amaphinikhodi ayisithupha edijithali kudinga indlela yamasu nokuzibophezela ekuthuthukisweni kwakho kochwepheshe endaweni ebonakalayo. Ukukhetha izinkundla ezifanele, ukuchaza izinjongo, ukukhetha izifundo zekhwalithi nokugcina ukungaguquguquki ngezinye zezici ezibalulekile zokufeza lokhu kuqashelwa kwedijithali. Isibindi sokungena kulo mhlaba futhi uthole izikhonkwane ezizothuthukisa iphrofayili yakho namathuba emisebenzi!
1. Ukukhethwa kwezinkundla zokuxhumana ukuze uthole amaphinikhodi ayisithupha edijithali
Ukukhethwa kwezinkundla zokuxhumana Kubalulekile ukuthola izikhonkwane zedijithali eziyisithupha lokho kuzokuvumela ukuthi ufinyelele okuqukethwe okukhethekile namaphromoshini akhethekile. Kunezinkundla ezahlukene ezitholakalayo, ngayinye inezici zayo kanye nezinzuzo zayo. Nazi ezinye izinketho ongazicabangela:
- I-Facebook: Le nkundla yokuxhumana ilungele ukuxhumana nabangane nomndeni, kanye nokuthola amakhasi namaqembu ahlobene nezintshisekelo zakho. Ungakwazi ukuhlanganyela nokuthunyelwe, wabelane ngokuqukethwe, futhi ubambe iqhaza emicimbini.
- I-Twitter: Ngemiyalezo yayo emifushane nesheshayo, i-Twitter ikuvumela ukuthi ulandele abantu nezinkampani onentshisekelo kuzo futhi uthole izindaba zakamuva kanye nezitayela. Ungaphinda uthumele, uthande noma ubeke amazwana kokuthunyelwe kwabanye abasebenzisi.
- I-Instagram: Le nkundla igxile kokuqukethwe okubukwayo, njengezithombe namavidiyo. Ungakwazi ukulandela abantu, amabhrendi nosaziwayo, futhi uthanda futhi ubeke amazwana kokuthunyelwe. I-Instagram nayo inezinketho ukudala futhi wabelane ngezindaba zesikhashana.
Ngayinye yalezi nkundla inezithameli nenjongo yayo, ngakho iyanconywa cabangela izethameli ozihlosile nezinjongo zakho zokumaketha ngaphambi kokwenza isinqumo. Ngaphezu kwalokho, kubalulekile gcina ubukhona obusebenzayo ezinkundleni ezikhethiwe, ukushicilela okuqukethwe okufanele nokuphendula ekuhlanganyeleni komsebenzisi. Khumbula ukuthi kungcono ukugxilisa imizamo yakho kumapulatifomu ekhwalithi ambalwa kunokuzama ukuba khona kuwo wonke ngaphandle kokugxila okucacile.
2. Amasu asebenzayo okwandisa ukubonakala ezinkundleni zokuxhumana
Ukusetshenziswa kwe amanethiwekhi omphakathi Sekuyisu elibalulekile kunoma yiliphi ibhizinisi efuna ukwandisa ukubonakala kwayo emhlabeni idijithali. Kodwa-ke, akwanele ukuba nekhasi noma iphrofayela kulezi zinkundla, kuyadingeka ukusebenzisa amasu asebenzayo okwandisa ukufinyelela nokuthola imiphumela eyimpumelelo. Manje bayethula amasu amathathu abalulekile ukwandisa ukubonakala ezinkundleni zokuxhumana futhi uthole amaphinikhodi ayisithupha edijithali.
1. Chaza isu lokuqukethwe: Isinyathelo sokuqala sokwandisa ukubonakala ezinkundleni zokuxhumana ukuchaza isu lokuqukethwe eliqinile nelihambisanayo. Lokhu kusho beka imigomo ecacile futhi ichaze uhlobo lokuqukethwe oluzoshicilelwa, kanye nemvamisa nezikhathi zokushicilela. Ngaphezu kwalokho, kubalulekile yazi izethameli eziqondiwe futhi uvumelanise okuqukethwe nezintshisekelo nezidingo zakho. Sebenzisa izithombe ezikhangayo, amavidiyo adonsa amehlo, nemiyalezo emfushane ukuze uthwebule ukunaka kwabasebenzisi futhi ukhiqize ukuxhumana.
2. Sebenzisa ama-hashtag afanele: Ama-Hashtag ayithuluzi elinamandla lokukhulisa ukubonakala ezinkundleni zokuxhumana. Sebenzisa ama-hashtag abalulekile embonini yakho kokuthunyelwe kwakho ukuze abantu abanentshisekelo kuleso sihloko bakuthole kalula. Ukwengeza, zibandakanye ezingxoxweni ezihlobene nalawo ma-hashtag futhi wenze iminikelo ebalulekile ukuze uzibeke njengochwepheshe ku-niche yakho. Khumbula ukuthi ama-hashtag kufanele abe mfushane, abe nenjongo futhi kube lula ukuwakhumbula.
3. Xhumana nomphakathi wakho: Ukusebenzelana nomphakathi wakho kubalulekile ukuze ukwandise ukubonakala ezinkundleni zokuxhumana. Phendula imibono, usho abalandeli bakho futhi ubonge ngokuseseka kwabo. Ngaphandle kwalokho, iqhaza emaqenjini nasemiphakathini okuhlobene nomkhakha wakho ukwenza ukuxhumana, ukwabelana ngolwazi lwakho, nokukhuthaza okuqukethwe kwakho. Ungakhohlwa ukubaluleka kokubuyisana, futhi uhlanganyele namanye amabhrendi nabathonya emkhakheni wakho ukuze wandise ukufinyelela kwakho futhi uthole abalandeli abasha.
3. Ukuthuthukiswa kokuqukethwe ukuze ukhiqize ukubandakanyeka futhi uthole amaphinikhodi edijithali
Ukuze uthole amaphinikhodi edijithali engeziwe futhi ukhiqize ukuzibandakanya Kokuqukethwe kwakho, kubalulekile ukukuthuthukisa ngendlela efanele. Lokhu kubandakanya ukulandela amasu athile azokhulisa ukubonakala kanye nokufinyelela okuthunyelwe kwakho epulatifomu kusuka ku-Pinterest. Ngezansi, sethula amanye amasu ongawasebenzisa ukuze uthole kufika kuwo izikhonkwane zedijithali eziyisithupha:
1. Ukukhethwa kwamagama angukhiye afanelekile: Njengakunoma iyiphi inkundla imithombo yezokuxhumana, ukusebenzisa amagama angukhiye alungile kubalulekile ukuze uphumelele ku-Pinterest. Cwaninga amagama angukhiye afaneleka kakhulu kokuqukethwe kwakho futhi uwasebenzise ezincazelweni zakho, izihloko, nomaka abahlobene. Lokhu kuzosiza okuthunyelwe kwakho ukuthi kutholakale kalula kubasebenzisi abathanda lezo zihloko.
2. Dala okuqukethwe okukhangayo: Ku-Pinterest, isithombe sibalulekile. Qiniseka ukuthi usebenzisa izithombe zekhwalithi ephezulu, ezikhanga amehlo ezifanele okuqukethwe kwakho. Ungasebenzisa amathuluzi edizayini noma uqashe umklami wezithombe ukuze udale okubonakalayo okunomthelela odonsa ukunaka kwabasebenzisi. Futhi, ungakhohlwa ukuhlola nge amafomethi ahlukene wesithombe, njenge-infographics, izithombe noma izithombe ezihambayo, ukuze kutholwe ukuthi iyiphi kuzo edala intshisekelo enkulu.
3. Yabelana ngokuqukethwe okuwusizo nokubalulekile: Ukukhuthaza ukuzibandakanya futhi ukuze abasebenzisi balondoloze futhi babelane ngokuqukethwe kwakho, kubalulekile ukubanikeza okuthile okuyigugu. Thumela okokufundisa, amathiphu, imihlahlandlela nanoma yiluphi olunye uhlobo lokuqukethwe olungazuzisa izethameli zakho. Qiniseka ukuthi ingeyokuqala, inolwazi futhi ihambisana ne-niche yakho. Ungaphinda ufake idatha ethokozisayo, izibalo noma amaqiniso amangalisayo ukuze wenze okuthunyelwe kwakho kukhange nakakhulu futhi kwabelwane ngakho kaningi.
4. Ukubaluleka kokusebenzisa amagama angukhiye afanelekile ukuze ufinyelele amaphinikhodi ayisithupha edijithali
Ekufuneni thola izikhonkwane zedijithali eziyisithupha, ukubaluleka kokusebenzisa amagama angukhiye afanele. Amagama angukhiye amagama noma imisho echaza noma efingqa okuqukethwe kwekhasi lewebhu. Ngokukhetha nokusebenzisa amagama angukhiye alungile, ukhulisa ukubonakala kokuqukethwe kwakho ezinjinini zokusesha, ezingakhiqiza ithrafikhi eyengeziwe futhi ekugcineni kuholele kumaphini ayisithupha edijithali afiselekayo.
A ngempumelelo Ukuthola amagama angukhiye afanelekile ukwenza ucwaningo olunzulu usebenzisa amathuluzi afana ne-Google Keyword Planner noma i-SEMrush. Lawa mathuluzi abonisa ivolumu yosesho nokuncintisana kwamagama angukhiye ahlukahlukene, okusiza ukukhomba afaneleka kakhulu ukufeza umgomo wokuzuza amaphinikhodi ayisithupha edijithali. Ngokuvamile, kungcono ukusebenzisa amagama angukhiye emali ephakathi nendawo noma ephansi, njengoba amagama angukhiye ancintisana kakhulu angaba nzima kakhulu ukuwabeka ezingeni lawo. Ukwengeza, kubalulekile ukuqinisekisa ukuthi amagama angukhiye akhethiwe ahambisana nokuqukethwe kwekhasi, ngaphandle kwalokho izinjini zokusesha ngeke zicabangele okuqukethwe njengokuvumelekile futhi izikhonkwane eziyisithupha ezifunwayo ngeke zizuzwe.
Uma amagama angukhiye afanelekile esekhethiwe, kubalulekile ukuzifaka kokuqukethwe kuwebhusayithi. Lokhu kungenziwa ngezindlela ezimbalwa, njengasesihlokweni sekhasi, omaka basehlokweni, umbhalo womzimba, nama-meta tags. Kodwa-ke, kufanele kuqikelelwe ukuthi ungawasebenzisi ngokweqile amagama angukhiye, njengoba lokhu kungabhekwa njengokuziphatha okugaxekile yizinjini zokusesha futhi kungaba nomthelela ongemuhle ezingeni lewebhusayithi yakho. iwebhusayithi.
Ngamafuphi, ngoba uthole izikhonkwane zedijithali eziyisithupha, kubalulekile ukuqaphela ukubaluleka kokusetshenziswa kwe amagama angukhiye afanele. Lawa magama angukhiye asebenza njengebhuloho phakathi kokuqukethwe kwekhasi lewebhu nezinjini zokusesha, okuvumela okuqukethwe ukuthi kutholwe futhi kubekwe ezingeni. ngempumelelo.. Ngokwenza ucwaningo lwamagama angukhiye olufanele futhi uwasebenzise ngobuchule kokuqukethwe kwakho, wandisa amathuba okufinyelela umgomo owufisayo wokuzuza amaphinikhodi ayisithupha abalulekile edijithali.
5. Ungathuthukisa kanjani ubuhle kokuthunyelwe kwakho ukuze uhehe abasebenzisi futhi uthole amaphinikhodi edijithali
Okuthunyelwe okukhanga ngobuhle kuwukhiye wokudonsa ukunaka kwabasebenzisi nokuthola amaphinikhodi edijithali ku-Pinterest. Nawa amanye amasu ongawasebenzisa ukuze uthuthukise ubuhle bokuthunyelwe kwakho futhi wandise amathuba akho okuzuza amaphinikhodi ayisithupha edijithali:
1. Sebenzisa izithombe ezisezingeni eliphezulu: Izithombe zekhwalithi ephezulu zibalulekile ukuheha abasebenzisi. Qiniseka ukuthi usebenzisa izithombe ezibukhali, ezibhalwe kahle noma imifanekiso ekhangayo. Futhi, cabanga ukusebenzisa izithombe ngefomethi yokwakheka kwezwe njengoba zijwayelana kangcono nenkundla.
2. Khetha imibala namaphalethi afanelekile: Imibala idlala indima ebalulekile kubuhle bokuthunyelwe kwakho. Khetha iphalethi yombala okufanela isithombe nokuqukethwe owabelana ngakho. Ungasebenzisa amathuluzi aku-inthanethi ukuze ukhiqize amaphalethi ombala avumelanayo futhi ahambisanayo.
3. Dala imiklamo edonsa amehlo: Ungesabi ukuzama izakhiwo namafomethi ahlukene ukuze wenze okuthunyelwe kwakho kukhange nakakhulu. Isibonelo, zama ukumbondela umbhalo esithombeni sakho ukuze ugqamise izici ezibaluleke kakhulu zokuqukethwe kwakho. Ukwengeza, sebenzisa amafonti nezitayela zombhalo ezifundekayo nezilingana nomlayezo ofuna ukuwudlulisela.
Khumbula ukuthi ubuhle bokuthunyelwe kwakho budlala indima ebalulekile ekuheheni abasebenzisi nasekuzuzeni amaphini edijithali. Sebenzisa izithombe zekhwalithi ephezulu, khetha imibala efanele namaphalethi, futhi udale imiklamo edonsa amehlo ukuze wandise amathuba akho okuzuza amaphinikhodi ayisithupha edijithali. Qhubeka lawa macebiso futhi uthathe okuthunyelwe kwakho ukuyise ezingeni elisha lobuhle ku-Pinterest!
6. Ukusebenzisana njengento ebalulekile ekutholeni amaphinikhodi ayisithupha edijithali
Ukusebenzisana ku-inthanethi kuyisici esibalulekile sokuzuza izikhonkwane zedijithali eziyisithupha zokuqashelwa namuhla. Lawa maphini amele izimpumelelo ezibalulekilefuthi abonise ikhono lakho lokusebenzelana ngempumelelo emhlabeni wedijithali. Ukuze uwathole, kubalulekile ukucabangela izici ezithile ezibalulekile ezizokusiza ukwandise amathuba akho okuphumelela.
Okokuqala, Kubalulekile ukubamba iqhaza ngokukhuthele ezinkundleni zokuxhumana nasezinkundleni zokuxhumana ezihambisana nemboni yakho. Lokhu akubandakanyi nje ukuba khona kulezi zinkundla, kodwa futhi nokuxhumana nabanye abantu, ukwabelana ngokuqukethwe okufanele nokubamba iqhaza ezingxoxweni nasezingxoxweni ezinezihloko. Uma ubandakanyeka kakhulu kumphakathi waku-inthanethi, makhulu amathuba akho okuthola ukuqashelwa kanye namaphinikhodi edijithali.
Endaweni yesibili, Kubalulekile ukunikela ngokuqukethwe okuyikhwalithi nokufanelekile ekushicilelweni kwakho. Lokhu kuhlanganisa ukwazi izethameli zakho nokulungisa okuqukethwe kwakho nezidingo nezintshisekelo zabo. Thumela njalo futhi usebenzise amagama angukhiye afanelekile ukuze uthuthukise ukubonakala kokuthunyelwe kwakho. Futhi, ungakhohlwa ukuphendula imibono nemibuzo yabalandeli bakho ngesikhathi nangendlela yobungcweti. Ukusebenzisana akubandakanyi nje ukuqala izingxoxo, kodwa futhi nokuzigcina kanye nokunikeza okuhlangenwe nakho okuhle kubasebenzisi.
7. Ukuhlaziywa kwamamethrikhi okuhlola impumelelo ekutholeni amaphinikhodi edijithali
Amandla amaphini edijithali
Amaphini wedijithali abe ithuluzi elinamandla lokuzuza impumelelo emhlabeni wedijithali. Lawa mazwibela amancane ekhodi asetshenziselwa ukuxhumanisa nokuqukethwe okuthile ekhasini lewebhu, okuvumela abasebenzisi ukuthi bafinyelele ngokuqondile kulwazi olufunekayo. Ukuze sizuze impumelelo ekutholeni amaphinikhodi edijithali, kubalulekile ukuhlaziya amamethrikhi afanelekile asivumela ukuthi sihlole ukusebenza kwamasu ethu. Ngezansi sizokwethula amanye amamethrikhi angukhiye okufanele acatshangelwe.
Amamethrikhi okuzibandakanya
Enye yamamethrikhi abaluleke kakhulu okuhlola impumelelo ekutholeni amaphinikhodi edijithali ukuzibandakanya ezenziwe yibona. Ukuzibandakanya kubhekisela ekusebenzelaneni kwabasebenzisi namaphinikhodi edijithali, njengokuchofoza, ukuphawula, nokuthandwa. Lezi zenzo zibonisa izinga lentshisekelo abasebenzisi abanalo kokuqukethwe okuxhunywe kuphinikhodi. Ukulinganisa ukubandakanyeka kuzosivumela ukuthi sinqume ukuthi yiziphi izinhlobo zamaphini akhiqiza umthelela omkhulu futhi silungise amasu ethu ngokufanele.
Ukuhlaziywa kwethrafikhi yewebhu ekhiqiziwe
Ngokungeziwe ekuhlanganyeleni, kubalulekile ukuhlaziya ithrafikhi yewebhu ekhiqizwa ngezikhonkwane zedijithali. Ukwenza lokhu, kufanele sisebenzise amathuluzi okuhlaziya asinikeza idatha efana nenani lokuvakasha, ubude besikhathi sokuvakasha kanye namakhasi abukiwe Enye yezinzuzo zamaphini wedijithali yikhono lawo lokushayela ithrafikhi yekhwalithi kuwebhusayithi yethu. Ngakho-ke, kubalulekile ukuhlola umthelela izikhonkwane ezinawo ekuheheni izivakashi nasekukhiqizeni ukuguqulwa. Ukuhlaziywa kwethrafikhi yewebhu kuzosisiza ukuthi sibone ukuthi yiziphi izikhonkwane ezisebenza kahle kakhulu futhi sithuthukise amasu ethu ngempumelelo kakhudlwana.
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