Njengamanje, i-Facebook isizisungule njengenye yezinkundla ezibaluleke kakhulu zokuthuthukisa nokuthuthukiswa kwamabhizinisi aku-inthanethi. Ngezigidi zabasebenzisi abasebenzayo nsuku zonke, amakhasi e-Facebook abe yizindawo ezibalulekile zokwenza imali ngemibono, imikhiqizo kanye nezinsizakalo. Nokho, ukuze uzuze impumelelo kule ndawo, kubalulekile ukuqonda amasu namathuluzi ahlukahlukene anikeza lokhu inethiwekhi yokuxhumana nabantu, ukuze isebenzise ngokugcwele amandla ayo futhi ikhiqize inzuzo ngempumelelo. Kulesi sihloko, sizohlola izindlela ezahlukene kanye namathiphu asebenzayo okwenza imali ngekhasi le-Facebook, futhi ngaleyo ndlela siliguqule libe umthombo oqhubekayo wemali engenayo.
1. Isingeniso Sokwenza Imali Ngekhasi Le-Facebook
Emabhizinisini amaningi nabadali bokuqukethwe, ukwenza imali ngekhasi le-Facebook sekuyingxenye ebalulekile yamasu abo ebhizinisi. Inkundla inikeza amathuba amaningi okwenza imali ngokushicilelwa kokuqukethwe okuxhasiwe, izikhangiso, ukuthengiswa kwemikhiqizo noma amasevisi, phakathi kokunye. Kulesi sigaba, sizohlola kabanzi ukuthi ungaqala kanjani ukwenza imali ngekhasi lakho le-Facebook futhi uwasebenzise ngokugcwele la mathuba.
Isinyathelo sokuqala sokwenza imali ngekhasi lakho le-Facebook ukuhlangabezana nezidingo ezisungulwe yinkundla. Lokhu kufaka phakathi ukufinyelela inombolo encane yabalandeli, ukuba nokuxhumana okuhle okuthunyelwe kwakho futhi uhambisane nezinqubomgomo ze-Facebook. Uma lezi zidingo sezihlangabeziwe, ungacela ukuthi kwenziwe kusebenze indlela yokwenza imali ekhasini lakho.
Uma ukwenza imali sekucushiwe, uzokwazi ukufinyelela izinketho ezimbalwa ukuze ungenise imali. Okunye okudume kakhulu ukushicilelwa kokuqukethwe okuxhasiwe, lapho usebenzisana nemikhiqizo ukukhangisa imikhiqizo noma amasevisi abo ukuze uthole isinxephezelo sezezimali. Enye inketho ukufaka izikhangiso kokuthunyelwe kwakho, lapho i-Facebook izokhokha isamba semali njalo lapho othile ebuka noma echofoza isikhangiso. Ungaphinda usebenzise ikhasi lakho le-Facebook ukuze udayise imikhiqizo noma amasevisi akho, futhi ungasebenzisa namathuluzi e-e-commerce akhelwe endaweni yesikhulumi ukwenza lula inqubo yokuthengisa. Ngendlela yamasu kanye nokuhlela okufanele, ungaguqula ikhasi lakho le-Facebook libe umthombo oqinile wemali engenayo.
2. Izidingo zokwenza imali ngekhasi le-Facebook
Ukwenza imali ngekhasi le-Facebook kungaba yindlela enhle kakhulu yokwenza imali ngokuba khona kwakho ku- amanethiwekhi omphakathi. Nokho, ukuze kuzuzwe lokhu, kubalulekile ukuhlangabezana nezidingo ezithile eziyisisekelo. Ngezansi, sethula izidingo ezibalulekile okufanele uzicabangele ukuze wenze imali ngekhasi lakho le-Facebook.
1. Ukuthobela izinqubomgomo ze-Facebook zokwenza imali: Ngaphambi kokuthi uqale ukwenza imali ngekhasi lakho, kubalulekile ukuthi ufunde ngokucophelela futhi uqonde izinqubomgomo zokwenza imali ze-Facebook. Lezi zinqubomgomo zisungula imithetho nezimfuneko ezithile okufanele uzilandele ukuze uthole imali ngekhasi lakho. Qiniseka ukuthi ulandela yonke imigomo nemibandela ukuze ugweme izinkinga.
2. Yiba nekhasi elinokuqukethwe okuyikhwalithi: Ukuze wenze imali ngekhasi lakho, kubalulekile ukuthi ube nokuqukethwe okuyikhwalithi nokubalulekile kwababukeli bakho. I-Facebook ikwazisa okuqukethwe kwangempela nokuyiqiniso, ngakho qiniseka ukuthi udala okuthunyelwe okuthakazelisayo, okuwusizo nokuhehayo. Qiniseka ukuthi uyabazi izethameli zakho futhi ubanikeze okuqukethwe abakuthola kubalulekile.
3. Hlangana nezidingo zokufaneleka: I-Facebook isungula izimfuneko ezithile ezincane okufanele uhlangabezane nazo ukuze wenze imali ngekhasi lakho. Lokhu kufaka phakathi ukuba nabalandeli okungenani abangu-10,000, osefinyelele ukubukwa okungu-30,000 komzuzu owodwa ezinsukwini ezingu-1 ezidlule kumavidiyo akho noma uthole ukubukwa kwamaminithi angu-60 ezinsukwini ezingu-600,000 ezidlule. Qiniseka ukuthi uhlangabezana nalezi zidingo ngaphambi kokucela ukwenza imali ngekhasi lakho.
3. Izinketho zokwenza imali ziyatholakala ku-Facebook
Banikeza abadali bokuqukethwe ithuba lokuthola imali ngezinkundla zabo. Lezi zinketho sezidume kakhulu phakathi kwabagqugquzeli namabhizinisi afuna ukusebenzisa ubukhona bawo kunethiwekhi yokuxhumana nabantu ukuze enze inzuzo. Ngezansi, sizochaza ngezindlela ezahlukene zokwenza imali ngokuqukethwe kwakho ku-Facebook.
Enye yezinketho ezivame kakhulu ngezikhangiso zevidiyo. I-Facebook ivumela abadali bokuqukethwe ukuthi babonise izikhangiso kumavidiyo abawashicilelayo, okubavumela ukuba bathole imali ngokusekelwe enanini lokubukwa nokubukwa abakutholayo. Ukwengeza, i-Facebook iphinde inikeze isici esithi "Amakhefu ezikhangiso", esivumela abadali bokuqukethwe ukuthi bafake izikhangiso ekusakazeni bukhoma kwabo, okwenza imali eyengeziwe. Ukuze uqale ukwenza imali ngamavidiyo akho, kufanele uhlangabezane nezidingo ezisungulwe yi-Facebook futhi ulandele imiyalelo enikezwe endaweni yayo.
Enye inketho edumile yokwenza imali ku-Facebook ngokusebenzisa amaqembu abhalisile. Lawa maqembu avumela abadali bokuqukethwe ukuthi bakhokhise amalungu ukuze afinyelele okuqukethwe okukhethekile, izinzuzo ezengeziwe, noma okuhlangenwe nakho okukhethekile. Amaqembu okubhalisele angaba yindlela enhle yokukhiqiza imali engenayo ephindelelayo, njengoba ungasetha amazinga ahlukene obulungu ngezintengo ezihlukahlukehlukene. Ukuze uqalise ngeqembu lokubhalisa, mane udale iqembu ku-Facebook, ubeke imithetho nezinzuzo zamalungu akhokhelwayo, futhi ukhuthaze iqembu lakho kubalandeli bakho.
Okokugcina, i-Facebook iphinde inikeze inketho yokwenza imali ngokusakaza kwakho bukhoma ngeminikelo. Besebenzisa isici esithi “Izinkanyezi,” abalandeli bangathumela iminikelo kubadali bokuqukethwe phakathi nokusakaza kwabo bukhoma njengendlela yokubasekela. Lokhu kungaba yinzuzo ikakhulukazi kubaculi, abaculi, nanoma ubani osakaza bukhoma njalo. Ukuze uvumele lesi sici, vele usethe i-akhawunti yakho ukuze uthole iminikelo nge-Facebook futhi ukhuthaze inketho kubalandeli bakho ngenkathi ubukhoma.
4. Ukuvumela kanjani ukwenza imali ekhasini lakho le-Facebook
Ukuze unike amandla ukwenza imali ekhasini lakho le-Facebook, udinga ukulandela izinyathelo ezibalulekile. Okokuqala, qiniseka ukuthi unekhasi le-Facebook elihlangabezana nezidingo zokwenza imali. Lokhu kufaka phakathi ukuba nabalandeli okungenani abangu-10,000 futhi ukhiqize okungenani ukubukwa kwamavidiyo angu-30,000 ezinsukwini ezingu-60 ezidlule. Uma uhlangabezana nalezi zidingo, ungavumela ukwenza imali ekhasini lakho.
Isinyathelo esilandelayo siwukuqinisekisa ukufaneleka kwakho ukwenza imali. I-Facebook izohlola Ikhasi lakho futhi inqume ukuthi uyahambisana yini nokuqukethwe kwayo nezinqubomgomo zomphakathi. Qiniseka ukuthi ubuyekeza lezi zinqubomgomo futhi ulungise okuqukethwe kwakho ngokufanele. Ukwengeza, cabanga ukusebenzisana nezinkampani eziqinisekisa okuqukethwe ukuze uqiniseke ukuthi okuqukethwe kwakho kuhlangabezana nezindinganiso futhi kuyafaneleka ukwenza imali.
Uma usuqinisekise ukufaneleka kwakho, ungavumela ukwenza imali ekhasini lakho. Iya kuzilungiselelo zekhasi lakho bese ukhetha ithebhu "Indlela yokwenza imali". Lapha uzothola izinketho zokuvula izindlela ezihlukene zokwenza imali, njengezikhangiso zevidiyo, izikhangiso ezisheshayo, nokubhaliselwe kwabalandeli. Landela imiyalelo enikezwe i-Facebook ukuze ulungiselele inketho ngayinye futhi uqale ukukhiqiza imali ngekhasi lakho.
Khumbula ukuthi ukunika amandla ukwenza imali ekhasini lakho le-Facebook kuyisinyathelo sokuqala nje. Ukwandisa inzuzo yakho, kubalulekile dala okuqukethwe izinga, sebenzisana nezithameli zakho futhi ukhuthaze ikhasi lakho ngempumelelo. Sebenzisa amathuluzi nezinsiza ezinikezwe i-Facebook ukuze ugade futhi uthuthukise ukusebenza kwakho, futhi uhlale unolwazi mayelana nezibuyekezo nezimfuneko ezintsha zokuthuthukisa amathuba akho okwenza imali.
5. Amasu okukhulisa iholo lakho kuFacebook
1. Lungiselela iphrofayela yakho ye-Facebook: Isu elisebenzayo lokukhulisa iholo lakho ku-Facebook ukuqinisekisa ukuthi iphrofayela yakho yenziwe ngokugcwele. Lokhu kusho ukuthi kufanele ugcwalise zonke izinkambu ezidingekayo, ufake amagama angukhiye afanelekile, kanye nencazelo ecacile yebhizinisi lakho. Futhi, qiniseka ukuthi usebenzisa isithombe sephrofayela esikhangayo nesochwepheshe kanye nesithombe sekhava. Lokhu kuzosiza ukuheha abalandeli abaningi futhi kwakhe ukwethemba umkhiqizo wakho.
2. Dala okuqukethwe okubalulekile: Uma iphrofayela yakho isithuthukisiwe, kubalulekile ukuthi ukhiqizele abalandeli bakho okuqukethwe okuyikhwalithi nokubalulekile. Lokhu kungase kuhlanganise okuthunyelwe okufundisayo, amathiphu awusizo, okokufundisa, noma okuqukethwe okukhethekile. Khumbula ukuthi inhloso ukuheha izethameli zakho futhi ukhuthaze ukuzibandakanya. Sebenzisa amafomethi ahlukene kokuqukethwe okufana nezithombe, amavidiyo noma izinhlolovo ukuze ugcine abalandeli bakho benentshisekelo.
3. Thatha ithuba lamathuluzi e-Facebook: I-Facebook inikeza amathuluzi ahlukahlukene nezici ongazisebenzisa ukukhulisa iholo lakho. Amanye alawa mathuluzi ahlanganisa inketho yokudala nokukhuthaza izikhangiso, ikhono lokusebenzisa I-Facebook Ebukhoma ukwenza ukusakazwa bukhoma kanye nenketho yokudala isitolo se-inthanethi ekhasini lakho le-Facebook. Hlola futhi usebenzise lezi zici ukuze ufinyelele abantu abaningi, ukhulise ukubonakala kwebhizinisi lakho futhi uthuthukise ukuthengisa kwakho.
6. Uyenza kanjani imali ngokuqukethwe kwevidiyo ekhasini lakho le-Facebook
Ukwenza imali ngokuqukethwe kwevidiyo ekhasini lakho le-Facebook kungaba yindlela enhle yokwenza imali ngenkundla yakho. Nazi izinyathelo ezibalulekile ukuze uqale ukwenza imali ngokuqukethwe kwevidiyo yakho futhi ulisebenzise ngokugcwele leli thuba.
1. Cumplir con los requisitos de elegibilidad: Ngaphambi kokuthi uqale ukwenza imali ngokuqukethwe kwevidiyo yakho, qiniseka ukuthi Ikhasi lakho le-Facebook lihlangabezana nezidingo ezidingekayo. Lokhu kufaka phakathi ukuba nabalandeli okungenani abangu-10,000 ekhasini lakho kanye nokwenza ukubukwa kwamavidiyo angu-30,000 kulezi zinsuku ezingu-60 ezidlule.
2. Joyina Uhlelo Lukazakwabo we-Facebook: Uma usuhlangabezane nezidingo zokufaneleka, ungafaka isicelo sokujoyina Uhlelo Lukazakwabo we-Facebook. Lokhu kuzokunikeza ukufinyelela ezicini ezengeziwe namathuluzi okwenza imali ngokuqukethwe kwevidiyo yakho. Kufanele uthumele isicelo futhi ulinde ukuthi sigunyazwe ngaphambi kokuthi uqale ukuzuza imali ngokuqukethwe kwakho.
3. Misa izikhangiso kumavidiyo akho: Uma usugunyaziwe ohlelweni lukazakwabo we-Facebook, uzokwazi ukumisa izikhangiso kumavidiyo akho. Ungakhetha izinhlobo ezihlukene zezikhangiso, njengezikhangiso eziphuma phambili noma ezimaphakathi nevidiyo, futhi uchaze ubude bazo nokubekwa kwazo. Qiniseka ukuthi izikhangiso ziboniswa ngendlela engaphazamisi ukuze unikeze umuzwa omuhle ezibukelini zakho.
7. Ukuthuthukisa isikhangiso ukuze uthole inzuzo enkulu ku-Facebook
Uma ubheka ukukhulisa ukusebenza kwakho Izikhangiso ze-Facebook, kubalulekile ukuwakhulisa ngendlela efanele. Nawa amanye amathiphu nezindlela ezihamba phambili zokuzuza inzuzo enkulu emikhankasweni yakho yokukhangisa kule nkundla:
1. Ukuhlukaniswa kwezethameli okunembile: Ukuhlukaniswa okufanele kwezithameli kuyisihluthulelo sokuqinisekisa ukuthi izikhangiso zakho ziboniswa kubantu abalungile. Sebenzisa izici eziqondiswe ku-Facebook ezifana ne-geolocation, izibalo zabantu, nokuziphatha komsebenzisi ukuze ufinyelele izethameli zakho ozihlosile ngokunembe kakhudlwana. Uma isikhangiso sakho sihambisana kakhulu nezithameli oziqondisayo, maningi amathuba okuba sikhiqize ukuguqulwa kanye nenzuzo ephezulu ekutshalweni kwezimali.
2. Ukuhlolwa kwe-A/B: Ungawabukeli phansi amandla okuhlola kwe-A/B. Hlola okuhlukile okuhlukile ezikhangisweni zakho, njengezithombe, umbhalo, ukubizelwa esenzweni, nezithameli eziqondiwe. Yenza izivivinyo ezilawulwayo ukuze ubone ukuthi iyiphi inhlanganisela yezinto ekhiqiza imiphumela engcono kakhulu. Lokhu kuzokuvumela ukuthi ulungiselele izikhangiso zakho ngokusekelwe kudatha yangempela futhi wenze izinqumo ezinolwazi.
3. Ukusetshenziswa kwamaphikseli okulandelela: Amaphikseli okulandelela angamathuluzi anamandla akuvumela ukuthi ulandelele ukuguqulwa nokuziphatha kwabasebenzisi abahlanganyela nezikhangiso zakho. Setha amaphikseli okulandelela e-Facebook kweyakho iwebhusayithi ukuqoqa idatha ebalulekile mayelana nezivakashi futhi usebenzise lolu lwazi ukuze uthuthukise izikhangiso zakho. Lokhu kuzokusiza ukuthi uqonde kangcono ukuthi yimaphi amaqhinga asebenzayo nokuthi ungayithuthukisa kanjani inzuzo yakho.
8. Amathuluzi Okuhlaziya Ukusebenza Kwe-Facebook Yokwenza Imali
Uma usudale ibhizinisi ku-Facebook futhi usulungele ukwenza imali ngokuqukethwe kwakho, kubalulekile ukusebenzisa amathuluzi okuhlaziya ukusebenza ukuze ulungiselele amasu akho ukuze uthole imiphumela eyimpumelelo. Ngenhlanhla, i-Facebook inikeza amathuluzi amaningana ukukusiza ukuthi uhlole futhi uthuthukise ukusebenza kokuqukethwe kwakho.
Una de las herramientas más útiles es la Ulwazi Lwezithameli ze-Facebook, ehlinzeka ngemininingwane enemininingwane yabantu mayelana nabalandeli bakho nezithameli eziqondiwe. Ngaleli thuluzi, uzokwazi ukuthola idatha efanele efana neminyaka, ubulili, izinto ozithakaselayo nokuziphatha kwababukeli bakho, okuzokusiza uqonde abalandeli bakho kangcono futhi uguqule amasu akho okwenza imali ngokufanele.
Elinye ithuluzi elibalulekile Facebook Analytics, okukuvumela ukuthi ulandelele ngokugcwele ukusebenza kokuthunyelwe kwakho nezikhangiso. Leli thuluzi likunikeza idatha otholakala kuyo, ukuzibandakanya, ukuguqulwa, nezinye izinkomba ezibalulekile ezizokusiza ukuthi uhlole ukusebenza kahle kwamasu akho okwenza imali. Ngalolu lwazi, uzokwazi ukuhlonza ukuthi yiluphi uhlobo lokuqukethwe olukhiqiza imiphumela eminingi, yiziphi izingxenye zezethameli eziphendula kangcono emilayezweni yakho, kanye nendlela yokuthuthukisa ukutshalwa kwezimali kwakho kokukhangisa ukuze wandise umholo wakho.
9. Ukusebenzisa kanjani ukumaketha okuhlangene ekhasini lakho le-Facebook
Enye yezindlela eziphumelela kakhulu zokwenza imali ngekhasi lakho le-Facebook ngokusebenzisa ukumaketha okuhlangene. Leli su liqukethe ukuphromotha imikhiqizo noma amasevisi ezinkampani zangaphandle kanye nokuthola ikhomishini yokuthengisa ngakunye okwenziwa ngesixhumanisi sakho esiphethwe. Okulandelayo, sizochaza Igxathu emvakwe gxathu.
1. Khetha i-niche yemakethe: Ngaphambi kokuba uqale ukukhangisa imikhiqizo njengenhlangano ehambelana nayo ekhasini lakho le-Facebook, kubalulekile ukuthi uchaze i-niche yemakethe. Ukugxila esihlokweni esithile kuzokuvumela ukuthi uhehe izethameli eziqondiwe kakhulu futhi ukwandise amathuba akho okuthengisa. Yenza ucwaningo olunzulu ukuze uthole i-niche enenzuzo nedingeka kakhulu.
2. Thola izinhlelo zokusebenzisana ezinokwethenjelwa: Uma usuchaze i-niche yakho, bheka izinhlelo ezithembekile ezihambisanayo ezinikeza imikhiqizo noma izinsizakalo ezihlobene nesihloko sakho. Amanye amapulatifomu adumile afaka ama-Amazon Affiliates, ClickBank kanye neShareASale. Bhalisela izinhlelo ezifanelana kangcono nezidingo zakho futhi uthole isixhumanisi sakho esiyingqayizivele.
10. Amasu okuthengisa aqondile ku-Facebook ukuze enze imali
Ukuthengisa okuqondile ku-Facebook kungaba yindlela enhle yokungenisa imali ebhizinisini lakho. Ngokusabalala kwe imithombo yezokuxhumana, I-Facebook isiphenduke inkundla eyinhloko yokuxhumana namakhasimende angaba khona futhi aguqule abe abathengi. Lapha ngethula amasu ama-3 asebenzayo okuthuthukisa ukuthengisa kwakho okuqondile ku-Facebook:
1. Dala ikhasi le-Facebook lebhizinisi lakho: Lesi yisisekelo sokuqala ukukhiqiza imali nge-Facebook. Dala ikhasi lochwepheshe elimele ibhizinisi lakho futhi uqiniseke ukuthi ufaka lonke ulwazi oluhlobene, njengemikhiqizo noma amasevisi owanikezayo, amahora, kanye nolwazi lokuxhumana. Enza ngendlela oyifisayo idizayini yekhasi lakho ukuze likhange futhi libonise ubunikazi bomkhiqizo wakho.
2. Utiliza Facebook Ads: Leli thuluzi lokukhangisa le-Facebook libalulekile ukuze ufinyelele izethameli zakho ezihlosiwe ngempumelelo. Ungasebenzisa izikhangiso ze-Facebook ukukhangisa imikhiqizo yakho noma amasevisi ngokuqondile kubasebenzisi okungenzeka bathenge. Hlukanisa izethameli zakho ngokusekelwe kuhlobo lwabantu, ukuthenga kokuziphatha, nezinto ozithandayo ukuze wandise imiphumela yakho. Qiniseka ukuthi usebenzisa izithombe ezimangalisayo nemilayezo ehehayo ezikhangisweni zakho ukuze uhehe ukunaka kwalabo abangase babe amakhasimende akho.
3. Dala okuqukethwe okubalulekile: Ukuze ubambe ukunaka kwezithameli zakho futhi wakhe ukwethembana, kubalulekile ukunikeza okuqukethwe okufanele nokuwusizo. Shicilela njalo okuqukethwe okuhlobene nebhizinisi lakho, njengamathiphu, okokufundisa noma izindaba zempumelelo. Lokhu ngeke kuqinise ubukhona bakho ku-Facebook kuphela, kodwa futhi kuzovumela abasebenzisi ukuthi babone inani ongakwazi ukukunikeza. Qiniseka ukuthi usebenzisana namazwana nemibuzo yabalandeli bakho ukudala ubuhlobo obuseduze nobuhlala njalo nabo.
11. Ungalisebenzisa kanjani ithuba ngamaqembu e-Facebook ukwenza imali ngekhasi lakho
Uma unekhasi le-Facebook futhi ufuna indlela yokwenza imali, amaqembu e-Facebook angaba ithuluzi elisebenza kahle kakhulu. Amaqembu imiphakathi lapho abasebenzisi babelana ngezintshisekelo ezifanayo futhi bangasebenza njengendlela yokuphromotha ikhasi lakho nokwenza imali engenayo. Lapha sikunikeza amasu abalulekile okwenza okuningi ngamaqembu e-Facebook futhi wenze imali ngekhasi lakho ngempumelelo.
1. Thola amaqembu afanele. Bheka amaqembu ku-Facebook ahlobene nesihloko sekhasi lakho. Isiqalo esihle wukusesha amagama angukhiye ahlobene kubha yokusesha ye-Facebook bese uhlunga ngamaqembu. Uma usuwatholile amaqembu afanele, wajoyine bese uqala ukubamba iqhaza ngokuzimisela ezingxoxweni.
2. Nyusa okuqukethwe kwakho ngokucophelela. Amaqembu e-Facebook angaba inkundla enhle yokukhangisa ikhasi lakho nokuheha ithrafikhi. Nokho, kubalulekile ukwenza lokhu ngobuhlakani futhi ugweme ugaxekile. Yabelana ngokuqukethwe okubalulekile nokubalulekile, okufana nezindatshana, amavidiyo noma izithombe, okuhlobene nezintshisekelo zeqembu. Qiniseka ukuthi ufaka isixhumanisi esibuyela ekhasini lakho, kodwa kwenze ngobuqili hhayi njalo kakhulu.
12. Ukucatshangelwa Kwezomthetho Nokuhambisana Lapho Wenza Imali Ngekhasi Lakho Le-Facebook
Kulesi sigaba, sizoxoxa ngezinto ezibalulekile ezingokomthetho okufanele uzikhumbule lapho wenza imali ngekhasi lakho le-Facebook. Kubalulekile ukuqonda nokuhambisana nemithethonqubo nezinqubomgomo ezibekwe yi-Facebook, kanye nemithetho yendawo kanye neziqondiso ukugwema noma yiziphi izinkinga zomthetho noma ukungathobeli. Nawa amaphuzu abalulekile okufanele uwakhumbule:
1. Ukuhambisana nezinqubomgomo ze-Facebook: Ngaphambi kokuthi uqale ukwenza imali ngekhasi lakho, qiniseka ukuthi ufunda futhi uyaziqonda izinqubomgomo ze-Facebook zokwenza imali. Lezi zinqubomgomo zisungula imithetho neziqondiso ze Ukukhangisa kwe-Facebook, okuhlanganisa imikhawulo yokuqukethwe okungavunyelwe, imikhuba yokukhangisa engalungile, nokwephulwa kwe-copyright. Qiniseka ukuthi konke okuqukethwe okuthumelayo kuthobelana nalezi zinqubomgomo ukuze ugweme izinhlawulo noma ukumiswa kwekhasi lakho.
2. Amalungelo okushicilela kanye nempahla yobuhlakani: Lapho wenza imali ngekhasi lakho le-Facebook, kubalulekile ukuqinisekisa ukuthi awephuli amalungelo okushicilela noma impahla yobuhlakani yabanye. Gwema ukwabelana ngokuqukethwe okune-copyright ngaphandle kwemvume, njengezithombe, umculo, noma amavidiyo. Uma usebenzisa okuqukethwe okuvela eceleni, qiniseka ukuthi uthola izimvume ezidingekayo futhi unikeze abanikazi ikhredithi efanele.
3. Ukuhambisana nemithetho yendawo: Ngaphezu kokuthobela izinqubomgomo ze-Facebook, kufanele uqiniseke ukuthi uthobela imithetho yendawo ehlobene nokukhangisa ku-inthanethi nokwenza imali. Ezinye izindawo zinemithetho ethile emayelana nokumaketha ku-inthanethi, ukuvikelwa kwabathengi, ubumfihlo bedatha, nezinye izindawo ezihlobene. Cwaninga futhi uqonde imithetho efanele yendawo kanye neziqondiso ukuze uqinisekise ukuthi awephuli noma yimiphi imithetho esemthethweni lapho wenza imali ngekhasi lakho le-Facebook.
13. Amathiphu okugcina indlela yokwenza imali ngempumelelo ekhasini lakho le-Facebook
1. Yazi izithameli zakho: Ukugcina indlela yokwenza imali ngempumelelo ekhasini lakho le-Facebook, kubalulekile ukwazi izethameli zakho ngokujulile. Obani abalandeli bakho? Yiziphi izithakazelo nezidingo zakho? Ngokuhlaziya idatha yezibalo zabantu kanye nezibalo zokuzibandakanya, ungathola imininingwane ebalulekile mayelana nezithameli zakho ozihlosile. Sebenzisa lezi zibalo ukulungisa okuqukethwe kwakho nokuthunyelwe ukuze kufanelane nokuthandayo nokuncanyelwayo kwabalandeli bakho.
2. Dala okuqukethwe okuhehayo nokufanelekile: Isici esibalulekile sokugcina indlela yokwenza imali ngempumelelo ekhasini lakho le-Facebook ukukhiqiza okuqukethwe kwekhwalithi okuhehayo futhi okuhlobene nezithameli zakho. Thumela okuqukethwe njalo futhi uqiniseke ukuthi kuyathakazelisa, kuyajabulisa futhi kuwusizo kubalandeli bakho. Ungasebenzisa amafomethi ahlukene, njengezithombe, amavidiyo, i-infographics noma izindatshana, ukuze uhlukanise okuqukethwe kwakho futhi ugcine izethameli zakho zinentshisekelo.
3. Sebenzisa amasu okumaketha: Ngaphezu kokukhiqiza okuqukethwe kwekhwalithi, kubalulekile ukusebenzisa amasu okumaketha ukwandisa ukwenza imali ekhasini lakho le-Facebook. Ungasebenzisa amasu afana nokukhangisa okukhokhelwayo, ukumaketha okuhlobene, noma ukukhangisa imikhiqizo noma amasevisi ahlobene niche yakho. Ungasebenzisa futhi amathuluzi afana ne-Facebook Ads ukuze uhlukanise ukukhangisa kwakho futhi ufinyelele izethameli zakho ozihlosile ngempumelelo.
14. Amathemba esikhathi esizayo okwenza imali ku-Facebook: Amathrendi namathuba
Kulesi sihloko, sizohlaziya amathuba esikhathi esizayo okwenza imali ku-Facebook futhi sihlole izitayela namathuba angavela kule ndawo. Njengoba i-Facebook iqhubeka nokuvela njengenkundla ehamba phambili ezinkundleni zokuxhumana, kanjalo nekhono layo lokukhiqiza imali ngezindlela ezahlukene zokwenza imali. Lawa mathemba esikhathi esizayo anentshisekelo ethile ezinkampanini nakosomabhizinisi abasebenzisa i-Facebook njengethuluzi lokukhangisa imikhiqizo namasevisi abo.
Umkhuba omkhulu ekwenzeni imali ku-Facebook ukukhuphuka kwe-e-commerce ngokusebenzisa ipulatifomu. Ngokukhula kwenani labasebenzisi ku-Facebook, kunethuba elihle lokuthi izinkampani zithengise imikhiqizo ngqo ngokusebenzisa inkundla yokuxhumana. I-Facebook inikezela ngezici namathuluzi ahlukahlukene okwenza lula i-e-commerce, njengokwenza izitolo eziku-inthanethi, ukuhlanganisa izindlela zokukhokha, nokulandelela ukusebenza kwemikhankaso yokukhangisa. Lokhu kunikeza amabhizinisi indlela eyengeziwe yokwenza imali futhi afinyelele izithameli eziningi.
Omunye umkhuba ovelayo wokwenza imali ku-Facebook ukubaluleka okukhulayo kokuqukethwe okukhiqizwa ngumsebenzisi (UGC). I-Facebook ibilokhu iphusha i-UGC ngokuyiphromotha ngezici ezahlukahlukene njengokuthunyelwe kwabasebenzisi, ukuphawula, nokusabela kokuthunyelwe. Lokhu kunikeza amabhrendi ithuba lokusebenzisa okuqukethwe okukhiqizwa umsebenzisi ukuze akhuthaze imikhiqizo yawo noma amasevisi ngendlela eyiqiniso nephoqayo. Ukwengeza, izinkampani zingenza imali nge-UGC ngokusebenzisana nabasebenzisi abanethonya kanye nokuphromotha okuqukethwe okuxhasiwe.
Ngamafuphi, ukwenza imali ngekhasi le-Facebook kungaba isu elinenzuzo enkulu kulabo abafuna ukukhiqiza imali ngokudala nokuphatha okuqukethwe kule nkundla. Ngezinketho ezinjengokukhangisa, ukuthengisa imikhiqizo noma amasevisi, ukusebenzisa izinhlelo ezihlangene nokusebenzisana nemikhiqizo, kungenzeka ukwandisa amandla omnotho wekhasi le-Facebook.
Kubalulekile ukuqonda ukuthi ukwenza imali ngekhasi le-Facebook kudinga ukuzinikela, ubuhlakani, nolwazi lwamathuluzi atholakalayo. Ngaphezu kwalokho, kubalulekile ukuhlala unolwazi lwakamuva ngezinqubomgomo zenkundla nemibandela yokusebenzisa, ukuze ugweme noma yikuphi ukuphazamiseka futhi uqinisekise indlela yokwenza imali ephumelelayo nesemthethweni.
Nakuba kungenzeka ukwenza inzuzo enkulu yezezimali ngekhasi le-Facebook, kubalulekile ukuba nokulindela okungokoqobo futhi ukhumbule ukuthi impumelelo ayenzeki ngokuphazima kweso. Ukwakha izethameli ezihilelekile nokudala okuqukethwe okubalulekile kuyizinqubo ezithatha isikhathi nomzamo, kodwa zingavuna imivuzo yesikhathi eside.
Sengiphetha, ukwenza imali ngekhasi le-Facebook kungaba inketho enenzuzo kulabo abazimisele ukutshala isikhathi namandla ekudaleni nasekulawuleni okuqukethwe kwekhwalithi. Ngamasu afanele kanye nendlela egxile ekukhiqizeni inani labalandeli, kungenzeka ukuguqula ikhasi le-Facebook libe umthombo oqhubekayo nophumelelayo wemali engenayo. Ngakho-ke ungangabazi ukuhlola izinketho ezahlukene ezitholakalayo bese uqala ukwenza imali ngekhasi lakho le-Facebook namuhla. Sikufisela inhlanhla ohambweni lwakho lwenzuzo kule nkundla!
Ngingu-Sebastián Vidal, unjiniyela wekhompyutha ozifelayo ngobuchwepheshe kanye ne-DIY. Ngaphezu kwalokho, ngingumdali we tecnobits.com, lapho ngabelana khona ngezifundo zokwenza ubuchwepheshe bufinyeleleke kakhudlwana futhi buqonde wonke umuntu.