Izinjini zokusesha: Ziyini futhi yiziphi eziyinhloko

Uma kuziwa ekusebenziseni kahle izinjini zokusesha (SEO), kulula ukugxila ku-Google kuphela. Kodwa-ke, ngenkathi i-Google ngokungangabazeki ingenye yezinjini zokusesha ezaziwa kakhulu, akuyona yodwa. Izinjini zokusesha ezehlukene zinezibalo zabantu ezihlukene, okuhle nokubi, ngakho uma wenza iwebhusayithi yakho ingcono, awufuni ukuphuthelwa yisabelo semakethe esibalulekile.

Kulesi sihloko, uzothola uhlu oluphelele lwezinjini zokusesha eziyinhloko ze-inthanethi, izinzuzo nezingozi zazo, futhi sizohlaziya uma ngabe i-Google ithandwa kakhulu ngempela.

Yazi izinjini zokusesha ezisetshenziswa kakhulu

Ukusebenzisa ithuluzi lethu .Trends, sidale uhlu lwezinjini zokusesha eziyishumi ezidume kakhulu namuhla futhi sahlaziya ukuduma kwazo. Uhlu lokugcina luhlelwa ngesabelo sengqikithi yokuvakasha kwezinjini zokusesha ezirekhodwe e-United States. Lena imiphumela:

1. I-Google – 75,71% isabelo semakethe
2. I-Amazon – 11,27%
3. Yahoo! – 7,24%
4. I-Bing – 3,32%
5. DuckDuckGo – 1,32%
6. I-AOL - 0,89%
7. Baidu – 0,15%
8. Ask.com – 0,06%
9. Yandex – 0,04%
10. I-Ecosia - 0,04%

Akumangazi ukubona i-Google ne-Amazon behola uhlu, kanye ne-Yahoo! kanye ne-Bing kwabahlanu abahamba phambili. Angamagama abonakala kalula kumkhakha we-inthanethi. Izinjini ezifana ne-DuckDuckGo, i-Ecosia, i-Baidu ne-Yandex zisezingeni eliphansi ngezizathu ezihlukahlukene esizoxoxa ngazo kamuva.

Izinjini zokusesha ezihamba phambili ezimakethe ezahlukene

Ake sibheke ukuthi yiziphi izinjini zokusesha ezibusa ezimakethe ezithile. Ngokusho kwedatha ye-Market Explorer, lawa amazwe anesabelo semakethe esikhulu kunazo zonke senjini yokusesha:

• I-USA – 36,11%
• I-India – 6,64%
• INingizimu Korea – 4,6%
• i-United Kingdom – 3,87%

Uma sihlukanisa izinjini zokusesha ezihamba phambili e-India, South Korea nase-United Kingdom, sibona ukuthi i-Google ihlezi isendaweni ephezulu kuzo zonke izimakethe, kuyilapho i-Yahoo! futhi i-Amazon iqhudelana endaweni yesibili neyesithathu.

Mayelana nezinjini zokusesha ze-niche ezifana I-Baidu en China, Yandex en Rusia y Ecosia eyaqala eJalimane, sibona ukuthi:

• I-Baidu inesabelo esingu-56,26% e-China, ilandelwa yi-Google ngo-30,91%.
• I-Yandex ibusa e-Russia ngesabelo esimangalisayo esingu-96,12%, okushiya i-Google isendaweni yesibili ngo-3,4%.
• EJalimane, iGoogle ihamba phambili ngo-90,54%, kuyilapho i-Ecosia isendaweni yesikhombisa ngo-0,70%.

Ngokusekelwe kule datha, kulungile ukucabanga ukuthi i-Google iyisinqumo esifanele sewebhusayithi yakho, kungakhathaliseki ukuthi imakethe ikuphi, ngaphandle kwe-China. Futhi uma ufuna ukukhomba imakethe yaseRussia, awukwazi ukukhokhela ukungazinaki i-Yandex.

Ukuduma kwezinjini zokusesha ezinkundleni zokuxhumana

Kodwa kuthiwani ngomphakathi ovamile? Lezi izinjini zokusesha eziphambili ngokwenani labalandeli ku-Twitter:

1. I-Google – 25 millones
2. I-Amazon – 4,2 millones
3. DuckDuckGo – 2 millones
4. Yahoo! - 1,4 million
5. I-Bing - 645.000

Njengoba bekulindelekile, i-Google ne-Amazon bayaqhubeka nokuhola. Nokho, i-DuckDuckGo idlule kokubili i-Yahoo! njenge-Bing, ikhuphuka ngezindawo ezimbili ohlwini ngesabelo semakethe. Lokhu kungase kubonise umehluko wezibalo phakathi kwabasebenzisi benjini yokusesha ngokuvamile kanye nabasebenzisi abasebenzayo ku-Twitter.

Izinzuzo kanye nebubi izinjini main search

Ake sibheke okuhle nokubi kwezinye zezinjini zokusesha eziphezulu ukuze siqonde kangcono umehluko wokwabelana ngemakethe nokuduma.

I-Google

Izinzuzo:

• Usayizi ongenakuqhathaniswa nesithunzi, nesabelo semakethe esingu-87,86% kusukela ngoJuni 2021.
• Izici ezingeziwe zamahhala njenge-Google Amamephu, Izincwadi kanye neScholar.
• Ukuhlanganiswa okungenamthungo namanye ama-akhawunti e-Google (Izibalo, i-Gmail, i-YouTube, njll.).

Okubi:

• Ithengisa idatha yomsebenzisi kubantu besithathu.
• Iqoqa idatha ye-imeyili ukuze ibonise izikhangiso ezifanele kubasebenzisi.

DuckDuckGo

Izinzuzo:

• Ubumfihlo: Ayilandeli, ayiqoqi noma igcine idatha yomsebenzisi.
• Ukukhula okusheshayo, okufinyelele ekusesheni kwansuku zonke okuyizigidi ezingu-102 ngoJanuwari 2021.
• Ukukhanyela emiphumeleni yosesho ngaphandle kokuhlukaniswa noma ukwenza kube ngokwakho.
• Isixhumi esibonakalayo esenziwe ngokwezifiso kalula esinokuskrola okungapheli.

Okubi:

• Ukushoda kwezikhangiso nemiphumela yomuntu siqu ngenxa yenqubomgomo yabo yobumfihlo.
• Ayinazo izici ezengeziwe ezinikezwa yi-Google.

Yahoo!

Izinzuzo:

• Injini yokusesha yesine yabasebenzisi bedeskithophu emhlabeni jikelele.
• Ukuxhumana namathrendi, izindaba, isimo sezulu nezemidlalo ekhasini eliyisiqalo.
• Ukusesha okukhethekile, okufana nezindlela zokupheka uma usesha izinhlobo zokudla.

Okubi:

• Inikwa amandla yi-Bing, engakhiqiza ama-crossovers emiphumeleni.
• Inala yezikhangiso ekhasini lasekhaya kanye nemiphumela yosesho.
• Ithengisa idatha yomsebenzisi ezinkampanini zangaphandle, njenge-Google.
• Isixhumi esibonakalayo esiminyene esingaba nesiphithiphithi kwabanye abasebenzisi.

Ecosia

Izinzuzo:

• Injini yokusesha yenhlangano engenzi nzuzo esekela izimbangela zemvelo.
• Isikolo se-Trustpilot esingcono kune-Google, okubonisa isisekelo sabasebenzisi abathembekile.
• Ukuba sobala kwezezimali ngemibiko yanyanga zonke yomphakathi.
• Ayithengisi idatha kubakhangisi futhi ikuvumela ukuthi ukhubaze ukulandelela nokwenza kube ngokwakho.
• Isixhumi esibonakalayo esicacile nesilula sokuzulazula esinezixhumanisi ezisheshayo eziya kumakhasi ahlukene.

Okubi:

• Imiphumela yosesho ayihambelani ngaso sonke isikhathi nombuzo.
• Ngokuvamile izikhangiso ezingabalulekile ngenxa yezilungiselelo zobumfihlo ezizenzakalelayo.

I-Bing

Izinzuzo:

• Uhlelo lwemiklomelo oluqongelela amaphuzu kusesho ngalunye ukuze lusebenzise amakhadi esipho.
• Ukusesha kwesithombe okuthuthukisiwe okunezitayela kanye nomsebenzi wokusesha obonakalayo.
• Umsebenzi wokusesha umculo okhethekile onamavidiyo, amagama kanye nedatha yomlando womculi.

Okubi:

• Ilandelela umsebenzi futhi ithengise idatha kubakhangisi, okungase kuvimbe abasebenzisi abathile.
• I-interface ehlanganisiwe ngenxa yenani lolwazi eliboniswa ekhasini lasekhaya.
• Ukuntuleka kokusesha ngezwi, ukudala izinkinga zokufinyeleleka kubasebenzisi abakhubazekile.

Gada ukusebenza kwakho ezinjinini zokusesha eziyinhloko

Ngemva kokuhlaziya izinzuzo nezingozi zezinjini zokusesha eziyinhloko, singaphetha ngokuthi I-Google Ingcono kakhulu ngezizathu ezimbalwa:

• Isabelo esiphezulu sokuvakasha e-United States, United Kingdom, Australia, India, Russia naseJalimane.
• Abalandeli abaningi abayizigidi eziyi-19,3 ku-Twitter kunembangi yakhe eseduze (i-Amazon) kusukela ngoSepthemba 2021.
• Isabelo sesibili esiphezulu sokuvakasha e-China kanye nendawo yesibili ku-Trustpilot ngemva kwe-Ecosia.

Ngakho-ke, ukuqapha indawo yakho embusweni wakwa-Google kubalulekile. Ungasebenzisa ithuluzi lethu Isikhundla Tracking ukulandelela ukusebenza kwegama lakho elingukhiye, ukubonakala, ukuthuthukiswa kanye nokwehla. Ungasebenzisa futhi ithuluzi Ucwaningo Lwezinto Eziphilayo ukuze uthole ukusebenza kwezimbangi zakho ku-Google, thola amagama angukhiye angcono kakhulu futhi uqhathanise ukuma kwakho nabo.

Qiniseka ukuthi ulungiselela i-Google, kodwa ungawabukeli phansi amandla e-Amazon uma usebenza kwezentengiselwano. Uma imakethe yakho oyiqondisayo kuyi-China, phatha i-Baidu ngokunakekela okufanayo ne-Google. Futhi sebenzisa .Trends ukugcina iso labo badlali be-niche kanye nezimbangi ezingaba khona zesikhathi esizayo. Nakuba i-Google ibhekwa kabanzi njengenjini yokusesha ehamba phambili, ungaphuthelwa ngamathuba omgwaqo kwezinye izinjini!