Ukwenyuka kwentengo okusha kweSpotify: ukuthi izinguquko zingathinta kanjani iSpain

Lezi zindaba zisiphinde zasimangaza futhi: I-Spotify inqume ukuphakamisa intengo yezinsizakalo zayo futhi. Okubhaliselwe kwe-Premium Emazweni amaningana, lokhu kuvule kabusha impikiswano mayelana nokuthi amanani okusakaza umculo angahamba ibanga elingakanani. Okwamanje, umthelela oqondile uzwakala kakhulu ngabasebenzisi be- I-United States kanye nezingxenye zaseMpumalanga YurophuKodwa eSpain, abaningi sebevele babheke izikweletu zabo ezilandelayo ngokucophelela, besaba olunye ushintsho.

Lo mjikelezo omusha wezinguquko uyeza ezinyangeni ezimbalwa nje ngemva kokwanda kokugcina komhlaba wonkeokuyinto esivele iphawulekile eYurophu, eLatin America, nakwezinye izifunda. Nakuba inkampani manje iphikelela ngokuthi ushintsho luthinta kuphela ezinye izimakethe, iphethini yeminyaka yamuva ikwenza kucace ukuthi Okuqala e-US kuvame ukuphelela emhlabeni wonkekuhlanganise neSpain.

Ingakanani imali ekhushulwa yiSpotify futhi amanani amasha azosebenza kumaphi amazwe?

I-Spotify iqinisekisile i- ukwenyuka kwentengo okujwayelekile ezinhlelweni zabo ze-Premium ngoba I-United States, i-Estonia neLatviaLokhu akuyona indlela yokukhokha eyodwa eyenzeka kanye kuphela, kodwa isibuyekezo esiphelele sayo yonke inkokhelo, kusukela ezinhlelweni zomuntu ngamunye kuya ezinhlelweni zomndeni. Uhlelo lwe-Duo kanye naleyo ehloselwe abafundi.

Ngokwezinombolo, ipulatifomu yomsindo yaseSweden ikhethe ukwanda okuphakathi kuka-$1 no-$2 ngenyanga kuye ngohlobo lohlelo olubhaliselwe kulo. Kungase kubonakale njengoshintsho olulinganiselwe uma ubheka ibhili elilodwa kuphela, kodwa uma unezela ekukhuphukeni kweminyaka yamuva, izindleko zonyaka ziqala ukuba phezulu kakhulu kubasebenzisi abathembekile kakhulu.

Lezi yizo Amanani amasha asemthethweni e-Spotify Premium e-United States ngemuva kwesibuyekezo sakamuva:

• Uhlelo Lomuntu Ngamunye: isuka ku-$11,99 iye ku-$12,99 ngenyanga.
• Uhlelo Lwabafundi: inyuka isuka ku-$5,99 iye ku-$6,99 ngenyanga.
• Uhlelo lwe-Duo: ikhuphuka isuka ku-$16,99 iye ku-$18,99 ngenyanga.
• Uhlelo Lomndeni: inyuka isuka ku-$19,99 yaya ku-$21,99 ngenyanga.

En I-Estonia neLatviaLe nkampani iphinde yaqinisekisa ukwanda, yize Akukazichazi zonke izibalo ngemali yendawo okwamanje.Lokho akucacisile ukuthi, njengase-US, Ukwenyuka kwentengo kuthinta zonke izinketho zokubhalisela i-Premium., ngaphandle kokukhetha.

Umlando wokwanda okukhomba eSpain nakwezinye izindawo zaseYurophu

Nakuba intengo ingashintshi ngokushesha eSpain, Okuhlangenwe nakho kweminyaka yamuva kusikisela ukuthi lezi zindleko zizoba nemiphumela eYurophu ekugcineni.I-Spotify ngokwayo ibilokhu ihlanganisa isu elicacile: okokuqala ibuyekeza amanani emakethe yayo eyinhloko, i-United States, bese kancane kancane idlulisela lezo zinguquko kwamanye amazwe.

Akudingeki ukuthi uye kude ukuze uthole izibonelo. Ukwenyuka kwentengo yesevisi yangaphambilini eSpain kwandulelwe ukulungiswa okucishe kufane eNyakatho Melika.Okokuqala, kwakungamakhasimende aseMelika abona izinhlelo zawo ngabanye zibiza kakhulu, kwathi ngemva kwezinyanga ezimbalwa, ukwanda kwaphindwa ngama-euro, cishe ngokulingana okuqondile.

Njengamanje, uhlelo lwe-Premium Individual eSpain lubiza Ama-euro angu-11,99 ngenyangaUma inkampani igcina isu layo lamanje, kungenzeka ukuthi intengo izohlala cishe [uhla lwamanani alukho] maduze nje. Ama-euro angu-12,99 ngenyangaLokhu kufana nentengo yase-US engu-$12,99. Kubasebenzisi baseSpain, lokhu kungasho i-euro eyengeziwe njalo ngenyanga ngohlelo olufanayo.

Uma kuziwa ezinhlelweni ze-Duo kanye ne-Family, ukulingana nakho kulula ukukucabanga: Ama-euro angu-18,99 nama-21,99ngokulandelana, kuhambisana kakhulu nezibalo esezimenyezelwe kulo lonke elase-Atlantic. Nakuba kungekho usuku olusemthethweni okwamanje, Abahlaziyi bakhomba ukuthi kuzoba nezinyanga ezimbalwa, cishe cishe isigamu sonyaka.ukuze ukwenyuka kwentengo kusakazekele ezimakethe eziningi zaseYurophu.

Isimo siyakhathaza kakhulu ngoba ISpain isivele ibone iSpotify ibiza kakhulu ngo-2025Ngemva komunye umjikelezo wokulungiswa komhlaba wonke, ukwanda okwengeziwe esikhathini esifushane kangaka kungathumela umlayezo ocacile wokuthi insizakalo ingena esigabeni esinamandla kakhulu enqubomgomo yayo yamanani.

Izizathu ze-Spotify: imali engenayo eyengeziwe, izici ezengeziwe, kanye nengcindezi yemakethe

Ezitatimendeni zayo, inkampani igcizelela ukuthi "Izibuyekezo zamanani ngezikhathi ezithile" zihlose ukukhombisa inani elinikezwa yisevisiNgamanye amazwi, iSpotify ithi lokho ekukhokhisayo kufanele kuhambisane nalokho ekuhlinzekayo: ikhathalogi, izici, ikhwalithi yomsindo, kanye okuqukethwe okwengeziwe njengama-podcast.

Phakathi kwezimpikiswano eziphindaphindiwe ezikhangisweni ezahlukene, okulandelayo kuyagqama: isidingo sokugcina nokuthuthukisa ulwazi lomsebenzisi, kanye ne Khulisa ukwesekwa kwabaculi nabadali ezigcwalisa ipulatifomu ngokuqukethwe. Le nkulumo ixhumeka nesidingo eside esivela embonini yomculo, ebilokhu inxenxa iminyaka eminingi ukuba kusatshalaliswe imali engenayo evela ekusakazeni.

Ngaphezu kwalokho, ukukhuphuka kuza ngemuva kokufika kuka izici ezintsha zobuchwepheshe, njenge umculo ocacile noma ongenakulahlekelwa kubasebenzisi be-PremiumLesi sici, esasingesinye sezithembiso ezinkulu zepulatifomu kuze kube muva nje, manje sizohlanganiswa nengqalasizinda yezobuchwepheshe, kanye nokuthuthukiswa kwamathuluzi asekelwe ku-algorithm naqhutshwa yizincomo. Lokhu kumelela izindleko inkampani ezama ukuzilungisa nge-ARPU ephezulu (imali engenayo ephakathi ngomsebenzisi ngamunye)..

Futhi isimo sezomnotho esijwayelekile asinakunakwa: ukukhuphuka kwamanani entengo, izindleko zokwenyuka kwelayisensi yomculo, kanye nokuncintisana okwandisiwe emakethe yokusakazaI-Spotify incintisana nezimbangi eziqondile ezifana Umculo we-Apple, Umculo we-YouTube, Umculo we-Amazon noma i-TidalIningi lalaba bahlinzeki lishintshe amanani abo eminyakeni yamuva nje. Kulesi simo, inkampani yaseSweden ibonakala sengathi icabanga ukuthi abasebenzisi bayo bazimisele ukukhokha imali eyengeziwe uma nje isevisi isalokhu ikhanga.

Ngesikhathi esifanayo, Izimakethe zezimali zisabela kahle ekukhuleni okushaNgemva kokumemezela izinguquko zentengo, amasheya eSpotify akhuphuke cishe ngo-3% ekuhwebeni kwangaphambi kwemakethe, uphawu lokuthi abatshalizimali babona lezi zinyathelo njengesinyathelo esengeziwe sokuqinisa inzuzo yemodeli yokubhalisa.

Zonke izinhlelo ezithintekile: ngisho nabafundi abasindiswanga

Esinye sezici ezintsha ezihlaba umxhwele kakhulu zalolu chungechunge lokulungiswa ukuthi Alukho uhlelo lwe-Premium olukhululekile ekukhushulweni kwentengoEsikhathini esidlule, inkampani yayikhethe ukuthinta izinhlobo ezithile zama-akhawunti kuphela, ishiya, isibonelo, ama-akhawunti abafundi engathintekile. Nokho, kulokhu, Lokhu kwanda kudlulela nakuleyo ngxenye evikelwe kakhulu ngokwemfundiso..

E-United States, uhlelo lwabafundi lusuka ku-5,99 luye ku- $6,99 ngenyangaLolu ushintsho olungavamile embonini yezobuchwepheshe, oluvame ukuzama ukugcina amanani ephansi kulaba basebenzisi. Noma kunjalo, iqiniso liwukuthi Umehluko wentengo nohlelo lomuntu ngamunye usalokhu umncane kakhulu, mhlawumbe ukuze siqhubeke nokukubheka njengenketho ekhangayo kubantu abasha.

Uhlelo lwe-Duo, olwenzelwe abantu ababili abahlala ngaphansi kophahla olufanayo, lufinyelela ku- $18,99 ngenyangakuyilapho uhlelo lomndeni, oluvumela ama-akhawunti e-Premium ayisithupha, lufinyelela $21,99 ngenyangaLawa maphakheji abiwe abe yisihluthulelo ekukhuleni kweSpotify eminyakeni yamuva nje, enikeza indlela engabizi kakhulu kumalungu amaningana omndeni ofanayo yokufinyelela ipulatifomu.

Ekugcineni, uhlelo lomuntu ngamunye yilona olubeka inkomba kuzo zonke ezinye izimakethe. Ukwenyuka kwayo kusuka ku-$11,99 kuya ku-$12,99 sekuwuphawu abasebenzisi abaningi baseYurophu abathembele kulo ukwenza izibikezelo zabo. Uma umkhuba ojwayelekile uqhubeka, Izilinganiso ze-euro zingalandela ukuguqulwa cishe okungu-1:1, ngaphandle kokulungiswa okuningi kakhulu kwamandla okuthenga endawo.

Ukubika ushintsho, I-Spotify isiqalile ukuthumela ama-imeyili kubabhalisile emazweni athintekileLo myalezo uchaza ukuthi ukwenyuka kwentengo kuzosetshenziswa emjikelezweni wakho olandelayo wokukhokha oqala ngoFebhuwari. Uphinda uthi lezi zinguquko ziyadingeka ukuze kuqhutshekwe nokunikeza "okuhlangenwe nakho okungcono kakhulu" futhi "kuzuzise abaculi," ngaphandle kokungena emininingwaneni eminingi.

I-Spotify iqhathaniswa kanjani nezinye izinkundla zokusakaza umculo?

Ngalesi siwombe esisha sokwenyuka kwentengo, I-Spotify isondela futhi idlula ngisho nentengo yabanye babancintisani bayo abayinhloko emakethe yokusakaza umculo. E-United States, isibonelo, amapulatifomu afana ne- I-Apple Music noma i-Tidal Bebelokhu benikela ngamanani angu-$10,99 ngezinhlelo zabo ngabanye kanye nomculo wekhwalithi ephezulu ofakiwe isikhathi esithile.

Ngokufaka uhlelo lwakho lomuntu siqu ku $12,99I-Spotify isengozini yokuba yi- enye yezinketho ezibiza kakhulu kulo mkhakha Uma ubheka imali yanyanga zonke kuphela. Kodwa-ke, inkampani iyaqiniseka ukuthi inani elengeziwe lohlu lwayo lwadlalwayo oluqondene nawe, ikhathalogi yama-podcast, kanye nezici ezintsha zomsindo kuzogcina abasebenzisi ngaphakathi kwendalo eluhlaza naphezu komehluko wentengo.

Le nkampani iphinde incintisane ngokungaqondile ne amaphakheji enhlanganisela ezihlanganisa amavidiyo nomculo. Izinsizakalo ezifana I-YouTube PremiumLezi zinsizakalo, ezifaka phakathi i-YouTube Music, zibiza cishe u-€13,99 ngenyanga kwezinye izimakethe, azinikezi umculo ongenazikhangiso kuphela kodwa futhi nesipiliyoni esingaphazanyiswa epulatifomu yevidiyo uqobo. Kulesi simo, Umsebenzisi ugcina engaqhathanisi amanani kuphela, kodwa futhi nesethi yezinsizakalo azitholayo ngemali efanayo..

Naphezu kwalomncintiswano, izifundo ezahlukahlukene zibonisa ukuthi Ababhalisile beSpotify baphakathi kwalabo abanamathuba amancane okukhansela ama-akhawunti abo uma kuqhathaniswa nabasebenzisi bezinye izinsizakalo zokusakaza, kungaba ezomculo noma zevidiyo. Iminyaka yokusebenza ukudala uhlu lwadlalwayo, ukulondoloza ama-albhamu, kanye nokusetha izincomo ezenziwe ngezifiso kudala "izindleko zokushintsha" eziphezuluUkushiya ipulatifomu kusho, ngezinga elithile, ukuqala kusukela ekuqaleni kwenye indawo.

Ngesikhathi esifanayo, Imakethe yokusakaza bukhoma ngokuvamile ibhekene nomjikelezo wokwenyuka kwamanani.I-Netflix, i-Disney+ kanye nezinye izinkundla zamavidiyo nazo bezilokhu zikhulisa amanani azo, futhi yize umphakathi ubhikisha ezinkundleni zokuxhumana kanye nasezinkundleni zokuxhumana, iqiniso liwukuthi ingxenye enkulu yabasebenzisi igcina yamukele izimo ezintsha uma benomuzwa wokuthi basathola inani elanele ngokubuyisela.

Ku-Spotify, isu licacile: khulisa imali engenayo ngobhalisile ngamunye ngaphandle kokubangela igagasi lokukhansela okungalimaza ukukhula kwayo. Okwamanje, ukunyakaza kwemakethe yamasheya kanye nedatha yokwethembeka kubonakala kusekela isu, yize kusazobonakala ukuthi abasebenzisi baseYurophu bazosabela kanjani uma kwenzeka olunye umjikelezo wokwenyuka kwentengo esikhathini esifushane kangaka.

Ngale ntshukumo entsha yentengo, I-Spotify ihlanganisa umkhuba wokukhulisa kancane kancane intengo yesevisi yayo ye-Premium. Nakuba igcizelela umyalezo wokuthi yenza kanjalo ukuze ithuthukise ulwazi lomsebenzisi, isekele inzuzo, futhi isekele abadali. Okwamanje, umthelela oqondile ugxile e-United States, e-Estonia, naseLatvia, kodwa, uma kucatshangelwa okwenzekile ekukhuphukeni kwentengo kwangaphambilini, kungenzeka kakhulu ukuthi ISpain kanye neYurophu yonke izobona intela yabo ibuyekezwa futhi ezinyangeni ezizayoLabo abathembela kule pulatifomu nsuku zonke ukulalela umculo, ama-podcast, noma uhlu lwadlalwayo olwenziwe ngezifiso kuzodingeka bacabangele ukuthi lelo euro elengeziwe ngenyanga liyakufanelekela yini konke okunikezwa yinsizakalo, esimweni lapho ezinye izindlela ezifana nalezi I-Spotify Lite futhi umncintiswano uyaqhubeka nokukhula.