Ubani umdali weSpotify?

I-Spotify, insizakalo edumile yokusakaza umculo eku-inthanethi, ibangele uguquko lwangempela embonini yomculo. Kodwa-ke, bambalwa abazi isibalo ngemuva kwale nkundla futhi bayazibuza ukuthi ngubani umdali weSpotify. Kulesi sihloko, sizohlola ngokugcwele umsebenzi kanye nezimpumelelo zongqondongqondo ngemuva kwalesi sikhulu sedijithali. Kusukela esiqalweni esiphansi kuya ekubeni usomabhizinisi ovelele wezobuchwepheshe, sizothola ukuthi ubani ungqondongqondo wempumelelo emangalisayo ye-Spotify.

Iyini iSpotify nokuhambisana kwayo embonini yamanje yomculo?

I-Spotify iyinkundla yokusakaza umculo yedijithali evumela abasebenzisi ukuthi bafinyelele izinhlobo eziningi zezingoma, ama-podcasts nama-audiobook mahhala noma ngokubhalisela okukhokhelwayo. Yasungulwa ngo-2008 futhi kusukela ngaleso sikhathi isizibeke njengenye yezinkundla zomculo eziku-inthanethi eziphambili emhlabeni jikelele.

Ukuhambisana kwe-Spotify embonini yomculo yanamuhla akunakuphikwa. Ngobuchwepheshe bayo obuthuthukisiwe nama-algorithms, i-Spotify iguqule indlela abantu abathola futhi basebenzise ngayo umculo. Ilabhulali yayo ifaka izigidi zezingoma ezivela kubaculi emhlabeni wonke, okuvumela abasebenzisi ukuthi bahlole futhi bajabulele izinhlobo nezitayela zomculo ezihlukahlukene.

Ukwengeza, i-Spotify inikeze ithuba eliyingqayizivele kubaculi abasafufusa nabe-niche ukufinyelela izethameli ezibanzi. Ngekhono lokulayisha umculo ngqo endaweni yesikhulumi, abaculi banethuba lokuphromotha umsebenzi wabo futhi baxhumane nabalandeli emhlabeni jikelele. Lokhu kwenze imboni yomculo yentando yeningi, kwavumela ithalente ukuthi lisabalale ngale kwemigudu evamile yokusabalalisa umculo.

Ngamafuphi, iSpotify isiguqule indlela esijabulela ngayo umculo. Ikhathalogi yabo ebanzi, ehlanganiswe nokugxila kwabo ekwenzeni kube ngokwakho kanye nokutholwa kwabaculi abasha, kushintshe indlela esisebenzisana ngayo nomculo. Ukuthi ulalela izingoma esizithandayo noma ukuthola izingoma ezintsha, i-Spotify isiyithuluzi elibalulekile lanoma yimuphi umthandi womculo embonini yanamuhla.

Umsuka we-Spotify nomlando wayo wokuthuthuka

I-Spotify, enye yezinkundla zokusakaza umculo ezaziwa kakhulu emhlabeni wonke, inemvelaphi yayo eSweden. Yasungulwa nguDaniel Ek noMartin Lorentzon ngo-2006 ngenhloso yokuguqula indlela abantu abalalela ngayo umculo. Kusukela lapho, iye yathuthuka ngendlela emangalisayo futhi yashintsha indlela esidla ngayo umculo ku-inthanethi.

Indaba yokuthuthukiswa kukaSpotify ibilokhu ihlaba umxhwele. Ekuqaleni, inkundla yayigxile ekunikezeni isevisi yomculo yokusakaza esemthethweni nefinyelelekayo kubo bonke abasebenzisi. Ukufeza lokhu, i-Spotify kwadingeka ibhekane nezinselele ezihlukahlukene, njengokuthola izimvume ezidingekayo zokusabalalisa umculo ngokusemthethweni nokuxoxisana ngezivumelwano namalebula okurekhoda. Kodwa-ke, ngenxa yombono wayo omusha kanye nekhono layo lokuzivumelanisa nemakethe, iSpotify ikwazile ukuzibonakalisa njengomholi embonini yayo.

Ngesikhathi sokuthuthuka kwayo, iSpotify iphinde yasebenzisa izici ezahlukahlukene kanye nentuthuko ukuze inikeze ulwazi olunzulu ngomsebenzisi. Okunye kwalokhu kufaka phakathi ukwakhiwa kwezinhla zokudlalayo eziqondene nawe, ikhono lokuthola abaculi abasha nezingoma ngokusebenzisa ama-algorithms ahlakaniphile, kanye nesixhumi esibonakalayo esinembile nesisebenziseka kalula. Ukwengeza, i-Spotify yethule izinhlelo zokusebenza zamadivayisi ahlukahlukene afana nomakhalekhukhwini, amaphilisi nama-smart TV, ngokuqhubekayo yandise ukufinyelela kwayo futhi ivumela abasebenzisi ukuthi bajabulele umculo abawuthandayo noma nini, noma kuphi. Ngamafuphi, i-Spotify ihlezi ishintsha ukuze ihlale ihamba phambili embonini yokusakaza umculo, inikeze abasebenzisi ukufinyelela ezigidini zezingoma ngokuchofoza okumbalwa nje.

Iqhaza elibalulekile labasunguli ekwakhiweni kweSpotify

I-Spotify, enye yezinkundla zokusakaza umculo ezidume kakhulu emhlabeni, yasungulwa ithimba labasunguli ababalulekile ababambe iqhaza elibalulekile empumelelweni yayo. Laba somabhizinisi abanombono baqonda isidingo senkundla ezovumela abasebenzisi ukuthi bafinyelele umtapo wolwazi omkhulu womculo ku-inthanethi futhi bathuthukise imodeli yebhizinisi emisha ukuze bayenze ibe ngokoqobo.

Esinye sezici ezibalulekile zabasunguli be-Spotify kwakuwulwazi lwabo olujulile ngemboni yomculo kanye nekhono labo lokusungula amasu okusebenzelana namalebula okurekhoda nabaculi. Le nethiwekhi yoxhumana nabo ibavumele ukuthi bathole amalayisense namalungelo omculo ngempumelelo, obekubalulekile ukunikela ngekhathalogi ebanzi nehlukahlukene kubasebenzisi beSpotify. Ukwengeza, ukuqonda kwabo okujulile kwemboni kwabavumela ukuthi bakhombe futhi basebenzise amathuba emakethe, njengokuthuthela kwabathengi emculweni we-inthanethi.

Okunye okugqamile kulaba basunguli kwaba ukugxila kwabo kwezobuchwepheshe nolwazi lwabasebenzisi. Badale inkundla enembile nesebenziseka kalula, evumela abasebenzisi ukuthi bathole kalula, badlale futhi babelane ngomculo. Ngaphandle kwalokho, Babelokhu besungula izinto ezintsha, yengeza izici ezifana nezinhla zokudlalayo eziqondene nawe, izincomo ezisekelwe ku-algorithm, kanye nekhono lokulalela umculo ngaphandle koxhumano lwe-inthanethi. Lezi zici ezihlukanisayo zisize i-Spotify yagqama emakethe encintisanayo.

Ngamafuphi, abasunguli beSpotify badlale indima ebalulekile ekudaleni nasekuphumeleleni kwale nkundla yokusakaza umculo. Ulwazi lwabo olujulile lwemboni, inethiwekhi yabo yokuxhumana, ukugxila kwabo kwezobuchwepheshe nolwazi lomsebenzisi, kanye nekhono labo lokuhlonza nokusebenzisa amathuba emakethe, kwakuyizici ezinqumayo. ISpotify isiphenduke isikhondlakhondla somculo ku-inthanethi ngenxa yombono nobuholi balaba somabhizinisi.

Iphrofayela emfushane yomdali we-Spotify

UDaniel Ek, umdali weSpotify, ungusomabhizinisi nosomabhizinisi waseSweden owaguqula imboni yomculo ngenkundla yakhe yokusakaza. Wazalwa ngoFebhuwari 21, 1983 eStockholm, eSweden, u-Ek wabonisa uthando lwakhe ngobuchwepheshe nomculo kusukela esemncane.

Ngemva kokufunda ubunjiniyela e-Royal University of Technology e-Stockholm, u-Daniel Ek wasebenza ekuqaleni kwe-tech ngaphambi kokuhlanganisa i-Spotify ngo-2006. Umbono wakhe wawulula kodwa unesibindi: ukudala inkundla yomculo eku-inthanethi enikeza ukufinyelela ezigidini zezingoma ezisemthethweni ku-intanethi futhi mahhala kubasebenzisi.

Ngokukhuthazela kwakhe namakhono ebhizinisi, u-Ek ukwazile ukwenza izivumelwano ezibalulekile namalebula aqoshiwe nabaculi, okuvumela iSpotify ukuthi ikhule ngokushesha ekudumeni futhi ibe umholi embonini yokusakaza umculo. Ukugxila kwayo ekuhlangenwe nakho komsebenzisi kanye nokuqamba okusha okuqhubekayo kwenze iSpotify yaba enye yezinkundla zomculo ezisetshenziswa kakhulu emhlabeni jikelele.

Ngokuzibophezela kwakhe ekufinyeleleni umculo kanye nekhono lakhe lokuzivumelanisa nezinguquko zobuchwepheshe, uDaniel Ek ushiye uphawu oluhlala njalo embonini yomculo. Umbono nobuholi bakhe kuholele ekutheni iSpotify ibe inkundla engagcini nje ngokunikeza izigidi zabantu umculo, kodwa futhi ihlinzeke kubaculi ithuba lokufinyelela izethameli zomhlaba wonke. Umthelela ka-Daniel Ek no-Spotify endleleni esidla ngayo umculo awunakuphikwa futhi ifa lakhe liyaqhubeka nokuvela emhlabeni othuthukayo wedijithali.

Umqondo omusha ogqugquzele umdali we-Spotify

I-Spotify namuhla ingenye yezinkundla ezidume kakhulu neziyimpumelelo zokusakaza umculo. emhlabeni. Kodwa ingabe wake wazibuza ukuthi wawuyini umqondo omusha owakhuthaza umdali wawo? Lo mbuzo usiholela ekutholeni indaba ngeSpotify nokuthi umsunguli wayo, uDaniel Ek, wayiguqula kanjani indlela esilalela ngayo umculo.

U-Ek ugqugquzelwe umbono wokuba nokufinyelela okusheshayo kuwo wonke umculo noma nini, noma kuphi. Ngokulandela lo mbono, waqaphela ukuthi abathengi babezimisele ukukhokhela ulwazi lomculo olungenamthungo futhi olufinyeleleka kalula. Yazalwa kanje iSpotify, njengenkundla yokusakaza umculo enikezela ngekhathalogi ebanzi yezingoma ezitholakala kubasebenzisi.

Ezinsukwini zayo zokuqala, iSpotify ibhekane nezinselelo eziningi zobuchwepheshe nezomthetho ukwenza umbono wayo ube ngokoqobo. Inkampani yasebenza kanzima ukuze yenze izivumelwano namalebula okuqopha futhi ithole amalungelo ezingoma. Ngaphezu kwalokho, bathuthukise ama-algorithms athuthukisiwe kanye nobuchwepheshe ukuze banikeze izincomo zomculo eziqondene nawe ngokusekelwe kulokho akuthandayo umsebenzisi ngamunye.

Umqondo wokuqamba we-Spotify usekhonweni lokunikeza umculo efunwa kakhulu ngokomthetho futhi ngaphandle izikhangiso ecasulayo. Le nkundla yezinguquko yashintsha indlela esiwusebenzisa ngayo umculo futhi yavula imakethe entsha embonini yomculo. Namuhla, ngenxa ye-Spotify, izigidi zabantu zingajabulela izingoma ezizithandayo noma nini, noma kuphi, ngokusebenzisa amadivaysi abo eselula noma amakhompyutha, ngokuchofoza okumbalwa nje. Umculo awukaze ufinyeleleke kakhulu kunalokho oyikho manje ngenxa yombono omusha kaDaniel Ek nethimba lakhe eSpotify!

Indlela eya empumelelweni: Izinselelo ezinqotshwe umdali we-Spotify

Izinselelo ezinqotshwe ngumdali we-Spotify

Impumelelo kaSpotify ayitholakalanga ngaphandle kokubhekana nezinselelo eziningi endleleni. Kusukela ekuqaleni okuphansi kuya ekubeni inkundla yokusakaza ehamba phambili yomhlaba wonke, umdali wayo bekufanele anqobe uchungechunge lwezithiyo ukuze afinyelele impumelelo esiyibona namuhla.

Ukuthuthukiswa kobuchwepheshe: Enye yezinselelo ezibalulekile umdali weSpotify abhekana nazo kwakuwukuthuthukisa ubuchwepheshe obuzovumela ukusakazwa komculo wekhwalithi ephezulu. ngempumelelo. Kwakudinga ukuhlela ngokucophelela nokusebenzisana ukudala inkundla engaphatha izigidi zabasebenzisi futhi igcine ikhwalithi yomsindo. Ukusetshenziswa kwama-algorithms ayinkimbinkimbi kanye nokwenza ngcono uhlelo njalo bekubalulekile ukuze kunqobe le nselele.

Izivumelwano namalebula amarekhodi: Enye inselele enkulu kwaba ukusungula izivumelwano namalebula amarekhodi amakhulu nabaculi ukuze bathole amalungelo okusakaza umculo wabo. Ukukholisa imboni yomculo ukuthi yamukele lolu hlobo olusha lokusetshenziswa kwaba inqubo eyinkimbinkimbi futhi edinga amakhono okuxoxisana kanye nokuxoxisana. Ukwakha ubudlelwano obuqinile nokudala imodeli yebhizinisi ekhangayo bekubalulekile ekunqobeni lesi sithiyo.

Iqhaza lobuchwepheshe endaweni ye-Spotify

ilele ekhonweni layo lokunikeza abasebenzisi umuzwa oqondene nawe kanye nowomculo wekhwalithi ephezulu. Ubuchwepheshe buyisisekelo kuzo zonke izici zesikhulumi, kusukela ekudalweni kwe isizindalwazi kusuka emculweni kuya ekulethweni kokuqukethwe kuwo wonke amadivayisi amaningi.

Okokuqala, i-Spotify isebenzisa ukucubungula isignali kanye nama-algorithms okufunda ngomshini ukuze ihlele futhi ihlukanise ikhathalogi yayo yomculo ebanzi. Lawa ma-algorithms ahlaziya izici ezifana nesigqi, ithoni kanye nokuduma kwezingoma ukuze kunconywe abasebenzisi umculo ovumelana nalokho abakuthandayo nokuthandwayo.

Ngaphezu kwalokho, ubuchwepheshe bokudlulisa ngesikhathi sangempela ivumela abasebenzisi ukuthi badlale umculo ngaso leso sikhathi ngaphandle kokulinda ukuthi ulande ngokuphelele. I-Spotify isebenzisa ukusakaza okuguquguqukayo kanye nama-algorithms wokuminyanisa ukuze ilethe ikhwalithi yomsindo engcono kakhulu esekelwe kusivinini sokuxhuma ku-inthanethi komsebenzisi.

Okokugcina, ubuchwepheshe bubuye bubambe iqhaza elibalulekile ekusetshenzisweni komsebenzisi kwenkundla. I-Spotify isebenzisa idizayini enembile nesebenziseka kalula, enezici eziphawulekayo ezifana nekhono lokudala uhlu lwadlalwayo olungokwezifiso, ukulandela abaculi nabangane, nokuhlola okusha okukhishiwe nokutholwa komculo. Ubuchwepheshe obuyisisekelo buqinisekisa ukuthi inkundla iyashesha futhi isebenza kahle, ihlinzeka ngolwazi olungenazihibe ezigidini zabasebenzisi be-Spotify emhlabeni jikelele.
ilele ekhonweni layo lokunikeza abasebenzisi umuzwa oqondene nawe kanye nowomculo wekhwalithi ephezulu. Ubuchwepheshe buyisisekelo kuzo zonke izici zenkundla, kusukela ekudaleni isizindalwazi somculo kuye ekuletheni okuqukethwe kuwo wonke amadivayisi amaningi.

Okokuqala nje, I-Spotify isebenzisa ukucubungula isignali kanye nama-algorithms wokufunda komshini ukuhlela nokuhlukanisa ikhathalogi yakho yomculo ebanzi. Lawa ma-algorithms ahlaziya izici ezifana nesigqi, ithoni kanye nokuduma kwezingoma ukuze kunconywe abasebenzisi umculo ovumelana nalokho abakuthandayo nokuthandwayo.

Ngaphezu kwalokho, i- transmission technology in isikhathi sangempela ivumela abasebenzisi ukuthi badlale umculo ngaso leso sikhathi ngaphandle kokulinda ukuthi ulande ngokuphelele. I-Spotify isebenzisa ukusakaza okuguquguqukayo kanye nama-algorithms wokuminyanisa ukuze ilethe ikhwalithi yomsindo engcono kakhulu esekelwe kusivinini sokuxhuma ku-inthanethi komsebenzisi.

Ekugcineni, ubuchwepheshe budlala indima ebalulekile isikhombikubona somsebenzisi yesikhulumi. I-Spotify isebenzisa idizayini enembile nesebenziseka kalula, enezici eziphawulekayo ezifana nekhono lokudala uhlu lwadlalwayo olungokwezifiso, ukulandela abaculi nabangane, nokuhlola okusha okukhishiwe nokutholwa komculo. Ubuchwepheshe obuyisisekelo buqinisekisa ukuthi inkundla iyashesha futhi isebenza kahle, ihlinzeka ngolwazi olungenazihibe ezigidini zabasebenzisi be-Spotify emhlabeni jikelele.

Umbono womdali weSpotify ngekusasa lokusakaza umculo

Umdali weSpotify uDaniel Ek wabelane ngombono wakhe wekusasa lokusakazwa komculo, nokuthi le mboni izoqhubeka kanjani nokuthuthuka ukuze ivumelane nezidingo nokuthandwa ngabasebenzisi. U-Ek ugqamisa ukuthi umgomo oyinhloko ukuvumela umculo ukuthi utholakale ngendlela efinyelelekayo nelula kuwo wonke umuntu, noma nini, noma kuphi, kungakhathaliseki inkundla noma idivayisi esetshenziswayo.

Ukufeza lokhu, u-Ek ugcizelela ukubaluleka kokutshala imali kubuchwepheshe kanye nokuthuthukisa njalo ulwazi lomsebenzisi. I-Spotify izoqhubeka nokuqamba izinto ezintsha ezindaweni ezifana nokwenza kube ngokwakho, izincomo zokuqukethwe kanye nekhwalithi yomsindo ukuze kuqinisekiswe ukuthi wonke umsebenzisi uthola umculo awuthandayo futhi awulalele ngekhwalithi engcono kakhulu ngangokunokwenzeka. Ngaphezu kwalokho, izici ezisebenzisanayo nezomphakathi zizoqhubeka nokuthuthukiswa ukuze kuthuthukiswe ukuxhumana phakathi kwamaciko nabalandeli babo.

Ngokuqondene nezinselele zesikhathi esizayo, u-Ek uveza isidingo sokuqhubeka nokusebenza ngokubambisana namaciko kanye nemboni yomculo ukuze kuqinisekiswe isinxephezelo esinobulungiswa nesimeme. I-Spotify izinikele ekuhlinzekeni ngamathuluzi asobala nedatha evumela amaciko ukuthi aqonde kangcono izethameli zawo futhi enze imali ngempumelelo ngomculo wawo. Izophinde ifune ukwandisa ukufinyelela kwenkundla ezindaweni ezintsha futhi ikhuthaze ukuhlukahluka nokufakwa embonini yomculo.

Ifa lomdali we-Spotify embonini yomculo

I-Spotify, inkundla yokusakaza umculo edume kakhulu emhlabeni, isiguqule imboni yomculo ngenxa yefa elishiywe umdali wayo. U-Daniel Ek, umbonisi wemibono yalokhu kuqanjwa kabusha, uguqule indlela esilalela ngayo nesiwusebenzisa ngayo umculo. Ukudalwa kwayo kuvumele izigidi zabantu ukuthi zifinyelele ikhathalogi engenamkhawulo yezingoma kalula futhi kalula.

Enye yezimpumelelo ezinkulu zika-Daniel Ek embonini yomculo ukudala imodeli yebhizinisi eqhubekayo yamaciko namalebula okurekhoda. Ngezivumelwano zamalayisense nezasebukhosini, i-Spotify yenze abaculi bakwazi ukufinyelela izithameli eziningi futhi benze imali. Ngaphezu kwalokho, le nkundla ikhuthaze ukukhuthazwa kwethalente elisha futhi yanikeza ukubonakala kubaculi abazimele abebezoba nobunzima bokwaziwa.

Okunye okugqamile ngefa lika-Ek embonini yomculo ukugqugquzela kwakhe ukusakaza umculo njengekusasa lokusetshenziswa komculo. I-Spotify ibonise ukuthi ubugebengu bungaxazululwa ngokunikeza isevisi efinyelelekayo nekhwalithi. Ngenkundla yayo, abasebenzisi bangajabulela umculo ngokusemthethweni, basekele abaculi futhi babe negalelo embonini. Le ndlela ikhuthazekile amanye amapulatifomu efanayo futhi inselele imodeli evamile yokuthengiswa komculo ngamafomethi aphathekayo.

Ngamafuphi, ifa likaDaniel Ek embonini yomculo alinakuphikwa. I-Spotify ishintshe indlela esijabulela ngayo umculo futhi yanikeza amathuba kubaculi emhlabeni wonke. Umbono nokuzimisela kwakhe kuholele ekushintsheni okukhulu endleleni esidla ngayo nesiwazisa ngayo umculo. Umthelela wefa lakhe udlulela ngalé kweSpotify, futhi ushiye uphawu olungacimeki embonini yomculo. [END

Umthelela weSpotify esigcawini somculo samanje

Inkundla yokusakaza umculo i-Spotify ibe nomthelela omkhulu kumculo wamanje. Kusukela yethulwa ngo-2008, isiguqule indlela abantu abathola ngayo futhi badle ngayo umculo. Ngomtapo wezincwadi wezingoma obanzi, i-algorithm yomuntu siqu kanye nezinhla zokudlalayo ezikhethiwe, i-Spotify ikwazile ukwakha isikhala esiyingqayizivele kwabathandi yomculo.

Enye yezindlela iSpotify ibe nomthelela ngayo kumculo ingoba i-algorithm yayo yangokwezifiso. Le-algorithm isebenzisa idatha efana nalokho akuthandayo kanye nokuthambekela kokulalela komsebenzisi ngamunye ukuze income umculo ofanele izintandokazi zabo. Lokhu kuvumele abaculi abangaziwa ithuba lokutholwa yizithameli eziningi, njengoba iSpotify ithuthukisa umculo wabo ngezincomo zayo eziqondene nawe.

Ukwengeza, iSpotify ibambe iqhaza elibalulekile ekukhuthazeni ukukhuphuka kwezinhlobo zomculo ezaziwa kakhulu. okwamanje, njenge-pop ne-hip-hop. Ngezinhlu zayo zokudlalayo ezidumile, njengokuthi “Okuphambili Kwanamuhla” kanye “ne-RapCaviar,” i-Spotify isize ekuqhubekiseni ukubonakala nempumelelo yabaculi nezingoma kulezi zinhlobo. Lokhu kuholele ekutheni kube noshintsho embonini yomculo, lapho abaculi befuna ukuzivumelanisa nalezi zitayela ukuze babe nethuba elikhulu lokuphumelela ezinkundleni zokusakaza.

Ngamafuphi, kuye kwaba okungavamile. I-algorithm yayo yangokwezifiso kanye nezinhla zokudlalayo ezikhethiwe zivumele ukufinyeleleka okukhulu kuzitayela ezahlukene zomculo futhi zanikeza ukubonakala kubaculi abangaziwayo. Ukwengeza, iSpotify ibe ngumshayeli omkhulu wempumelelo yezinhlobo zomculo ezidumile namuhla. Ngaphandle kokungabaza, le nkundla ishiye uphawu olungenakuphikiswa endleleni esizizwa ngayo futhi esiwusebenzisa ngayo umculo namuhla.

Isu lokukhula likaSpotify ngaphansi kobuholi bomdali wayo

I-Spotify, inkundla yokusakaza umculo ehamba phambili emakethe, ithole ukukhula okumangazayo ngaphansi kobuholi bomdali wayo. Isu elisetshenziswe yi-Spotify libe ukhiye ekufinyeleleni isikhundla sayo samanje, futhi liqukethe izinyathelo zamasu ezimbalwa.

Okokuqala, i-Spotify itshale imali eningi emisha yezobuchwepheshe ukuze ithuthukise ulwazi lomsebenzisi. Bethule ama-algorithms ayinkimbinkimbi ukuze bancome umculo ngokuya ngokuthanda komuntu ngamunye nalokho akuthandayo, okuholele ekugcinweni okukhulu kwabasebenzisi. Ngaphezu kwalokho, baye bahlakulela isixhumi esibonakalayo esinembile nesisebenziseka kalula, esivumela abasebenzisi ukuthi bazulazule futhi bathole umculo ngendlela elula nenembile.

Elinye isu elibalulekile le-Spotify kube ukusungula ukusebenzisana kwamasu nabaculi namalebula. Ngokusebenzisa ama-albhamu akhethekile namadili okukhishwa kwengoma, bakwazile ukuheha inani elikhulu labasebenzisi abafuna ukufinyelela kwangaphambi kwesikhathi kokukhishwa okusha. Lokhu kukhiqize ukwanda okukhulu kwesisekelo sabasebenzisi be-Spotify, kanye nokwanda kokuzibandakanya nesikhathi sokusebenzisa.

Umthelela wezomnotho nezenhlalo womdali we-Spotify

Umdali weSpotify uDaniel Ek ube nomthelela omkhulu kwezomnotho nakwezenhlalo kusukela kwethulwa le nkundla ngo-2008. Le nkampani yokusakaza umculo isiguqule indlela abantu abafinyelela ngayo futhi abasebenzisa ngayo umculo, okubangele izinguquko ezibalulekile embonini yomculo nasezimpilweni zezigidi zabasebenzisi emhlabeni jikelele. Umhlaba.

Ngokwezomnotho, i-Spotify ikhiqize imisebenzi emikhulu, ngokuqondile nangokungaqondile. Le nkampani iqashe izinkulungwane zabasebenzi emhlabeni wonke futhi yakha amathuba abaculi, amalebula okuqopha, abakhiqizi nabanye abadlali embonini yomculo. Ukwengeza, iSpotify ikhuthaze ukukhula komnotho wedijithali ngokuqhuba isidingo sezinsizakalo zokusakaza umculo kanye nokukhuthaza ukuqanjwa okusha kulo mkhakha.

Ngokombono wezenhlalo, i-Spotify yenze kwaba lula ukufinyelela umculo kalula futhi ngendlela efinyelelekayo ezigidini zabantu. Abasebenzisi bangajabulela ikhathalogi ebanzi yomculo nganoma yisiphi isikhathi, noma kuphi, ngokusebenzisa amadivayisi ahlukene. Lokhu kufinyelele intando yeningi emculweni futhi kwavumela abaculi ukuthi bafinyelele izethameli zomhlaba wonke ngaphandle kwemikhawulo evamile yeziteshi zomsakazo nezitolo ezibonakalayo. Ukwengeza, i-Spotify ikhuthaze ukuxhumana nomphakathi ngokuvumela abasebenzisi ukuthi babelane ngezinhlu zokudlalayo, balandele abaculi ababathandayo, futhi bathole umculo omusha ngezici zokuncoma eziqondene nawe.

Ngamafuphi, umdali we-Spotify ube nomthelela omkhulu kwezomnotho nezenhlalo ngokushintsha indlela esifinyelela ngayo futhi sisebenzise umculo. Kusukela ekudaleni imisebenzi kanye nokuthuthukisa umnotho wedijithali kuya ekufinyeleleni umculo jikelele kanye nokwenza lula ukuxhumana nomphakathi, iSpotify yenze uphawu lwayo. emphakathini ugesi.

Umdali weSpotify usephenduke kanjani isithenjwa kosomabhizinisi abasembonini yomculo

Izifundo ezitholwe kumdali we-Spotify endleleni yakhe eya empumelelweni

Umqambi weSpotify, uDaniel Ek, usehambe indlela ende eya empumelelweni futhi kuwo wonke umsebenzi wakhe uye wafunda izifundo ezibalulekile ezingakhuthaza noma yimuphi usomabhizinisi. Lapha sizogqamisa ezinye zezifundo ezibalulekile u-Ek abelane ngazo:

– Ukuphikelela nokuzimisela: Ukuze uthole impumelelo, kubalulekile ukuthi uhlale ugxile embonweni wakho futhi ungayeki lapho ubhekene nezithiyo noma ukwehluleka. U-Ek wayekholelwa kakhulu emcabangweni wakhe wokushintsha indlela abantu abalalela ngayo umculo futhi akazange avumele ukwenqatshwa kokuqala kumthene amandla. Lokhu kuzimisela kwamholela ekutheni akhe inkundla yokusakaza umculo manje esetshenziswa izigidi zabantu emhlabeni jikelele.

– Faka umqondo esenzweni: Kungakhathaliseki ukuthi umbono wakho uthuthuke kangakanani noma uhlakaniphe kangakanani, uma ungawusebenzisi, ngeke ube yimpumelelo. U-Ek wayenombono wokudala inkundla yokusakaza umculo, kodwa kwakuyisenzo sakhe sokuguqula lowo mbono ube ngokoqobo okwenza iSpotify ibe yilokho eyikho namuhla. Isifundo lapha ukuthi ukubulawa kubaluleke kakhulu, uma kungabalulekile kakhulu, kunombono ngokwawo.

– Lalela abasebenzisi: I-Ek ichaza impumelelo enkulu ye-Spotify ekugxileni kwayo kubasebenzisi. Walalela ngokucophelela impendulo nezidingo zabasebenzisi, futhi wasebenzisa leyo mpendulo ukuze athuthuke njalo inkundla. Lesi sifundo sibalulekile kunoma yimuphi usomabhizinisi, ngoba ngokuqonda kanye nokubhekana nezidingo zamakhasimende, ungakha umkhiqizo noma isevisi ephumelelayo futhi ehlala ivela njalo.

Sengiphetha, iSpotify, inkundla yokusakaza umculo edumile, yadalwa nguDaniel Ek noMartin Lorentzon ngo-2006. Laba somabhizinisi baseSweden babenombono wokuguqula indlela esidla ngayo umculo, futhi bakwazi ukwakha isevisi yedijithali namuhla Inezigidi zabasebenzisi. emhlabeni jikelele.

U-Ek, ngolwazi lwakhe olunzulu emhlabeni wezobuchwepheshe kanye nebhizinisi ledijithali, waba yi-CEO yeSpotify kanye nomholi ongenambangi wenkampani. Ngenxa yobuholi bayo kanye nombono wamasu, iSpotify ikwazile ukuzibeka njengenye yenkundla yomculo esetshenziswa kakhulu neyaziwayo emhlabeni jikelele.

Ngakolunye uhlangothi, u-Lorentzon, naye onomlando oqinile emkhakheni webhizinisi nobuchwepheshe, ubambe iqhaza elibalulekile ekuthuthukisweni nasekukhuleni kwenkampani. Igalelo lakhe njengomsunguli we-Spotify lalibalulekile ekusunguleni izisekelo zobuchwepheshe nezohwebo ezivumela impumelelo nokwanda kwenkampani.

Ukusebenza ndawonye kuka-Ek no-Lorentzon kubonakale kusebenza kahle kakhulu, okuholele ekutheni iSpotify ibe enye yezinkampani ezinethonya embonini yomculo. Ukugxila kwayo ekudaleni ama-algorithms wokuncoma komuntu siqu kanye nokuqanjwa kwayo okuqhubekayo kwezobuchwepheshe kube ukhiye ekugcineni i-Spotify njengomholi wemakethe.

Ngamafuphi, uDaniel Ek noMartin Lorentzon bayizingqondo ezinekhono ngemuva kokudalwa kweSpotify. Umbono wakhe wezamabhizinisi, uthando lwakhe lomculo, nokuzinikela kwakhe ekwenzeni kahle kwezobuchwepheshe kwenze izigidi zabantu zijabulele ulwazi olungcono kakhulu lokusakaza umculo. Ngenxa yobuholi bayo kanye nokusesha okuqhubekayo kokuqamba izinto ezintsha, iSpotify isaqhubeka nokuba yisithenjwa embonini kanye nenkundla ebalulekile yabathandi bomculo emhlabeni wonke.