Ubani okhokha kakhulu: i-Twitch noma i-Facebook?

Ubani okhokha kakhulu: i-Twitch noma i-Facebook?

Esikhathini sedijithali, ukusakazwa kwemidlalo yevidiyo nokuqukethwe okubukhoma kuthathe umhlaba wokuzijabulisa oku-inthanethi ngesiphepho. Amapulatifomu afana ne-Twitch ne-Facebook Gaming asephenduke imidondoshiya yalo mkhakha, eheha izigidi zabasebenzisi bansuku zonke. Kodwa-ke, kuphakama umbuzo ongenakugwenywa phakathi kwakho konke lokhu kuqhuma: ubani okhokha kakhulu, uTwitch noma u-Facebook? Sizothola ukuthi iyiphi kulezi zinkundla ezinikeza amathuba angcono okwenza imali kubadali bokuqukethwe.

I-Twitch: Inkundla yabasakazi

I-Twitch isifana nokusakazwa komdlalo wevidiyo futhi isizuze isabelo semakethe esikhulu ngesikhathi esifushane. Ngokugxila kwayo okukhethekile kwezemidlalo nokuqukethwe bukhoma, ikwazile ukuheha inani elikhulu labadali bokuqukethwe nababukeli abanentshisekelo. Enye yezindlela eziyinhloko i-Twitch evumela ngayo abasakazi ukuthi benze imali ngokubhaliselwe okuvela kubalandeli babo, okunikeza izinzuzo ezikhethekile. Ngaphezu kwalokhu, futhi ineminikelo evela kubabukeli kanye nethuba lokuthola imali engenayo yokukhangisa.

Facebook Gaming: Umdondoshiya we amanethiwekhi omphakathi

I-Facebook ayisekho kude emjahweni wokubusa imakethe ye-inthanethi. ukusakaza bukhoma. Ngesisekelo esikhulu sabasebenzisi kanye nenethiwekhi yayo ebanzi yokuxhumana, i-Facebook Gaming inamandla amakhulu okungenisa imali yabadali bokuqukethwe. Enye yezinzuzo ezinikezwa yile nkundla ukuthi kungenzeka ukwenza imali ngokuqukethwe ngezikhangiso, hhayi kuphela kuvidiyo ebukhoma, kodwa nakumavidiyo. efunwa kakhulu. Abadali bangaphinde bakhethe ukwamukela iminikelo evela ezibukelini ngesikhathi sokusakaza bukhoma.

¿Quién paga más?

Ekugcineni, impendulo yombuzo othi "ubani okhokha ngaphezulu, iTwitch noma i-Facebook?" kuyahlukahluka kuye ngezici ezihlukahlukene. Ngakolunye uhlangothi, i-Twitch yaziwa ngokugxila kwayo okukhethekile kwezemidlalo nokwethembeka kwezithameli, okuvumela abasakazi ukuthi benze imali eningi ngokubhaliselwe neminikelo.

Ngakolunye uhlangothi, i-Facebook Gaming izuza kubasebenzisi bayo abakhulu kanye nekhono lokukhiqiza imali ngazo zombili izikhangiso neminikelo. Kuye ngesu lomdali wokuqukethwe ngamunye lokwenza imali kanye nenani labalandeli abanabo endaweni ngayinye, imali engenayo ingashintshashintsha kakhulu.

Sengiphetha, zombili i-Twitch ne-Facebook Gaming zinikeza amathuba aqinile okwenza imali kubadali bokuqukethwe. Ukukhetha inkundla efanele kuzoncika ekuthandeni komuntu ngamunye kanye namasu okungenisa imali. Umhlaba wokusakazwa bukhoma uyaqhubeka nokuvela futhi akungabazeki ukuthi womabili amapulatifomu azoqhubeka nokuncintisana ukuze abe abaholi kulo mkhakha okhula njalo.

1. Ukuqhathaniswa kwemali engenayo yokukhangisa phakathi kwe-Twitch ne-Facebook

Uma ungumdali wokuqukethwe ezinkundleni zedijithali, kungenzeka ukuthi uke wazibuza izikhathi ezingaphezu kwesisodwa ukuthi iyiphi kuzo ezokunika imali engenayo enkulu kakhulu ngokukhangisa. Amabili emidondoshiya emakethe kukhona I-Twitch y I-Facebook, kodwa ubani okhokha kakhulu? Ngezansi, sethula ukuqhathanisa okuningiliziwe kwemali engenayo yokukhangisa ekhiqizwe yizo zombili izinkundla.

I-Twitch Kuyinkundla yokusakaza egxile kakhulu emidlalweni yevidiyo, lapho abasebenzisi bengasakaza bukhoma imidlalo yabo futhi izibukeli zihlanganyele ngesikhathi sangempela ngengxoxo. Isici esithokozisayo se-Twitch yiyona iminikelo kanye nezikhokhelo, okuvumela ababukeli ukuthi basekele ngokwezimali futhi njalo abasakazi ababathandayo. Ngaphezu kwalokho, i-Twitch ine- ozakwethu y izinkampani ezisebenzisana nazo okubanikeza izinzuzo ezengeziwe, njengemali engenayo yezikhangiso nokufinyelela ezicini ezikhethekile. Kodwa-ke, kubalulekile ukuqaphela ukuthi imali engenayo yokukhangisa ku-Twitch ingaba iziguquguquko futhi kuncike kakhulu ezintweni ezifana nenani lababukeli, inani lezikhangiso ezisakazwayo kanye nobude besikhathi sokusakazwa.

Ngokolunye uhlangothi, I-Facebook Kuyi- inethiwekhi yokuxhumana nabantu esikhulu esinokuqukethwe okubanzi okunhlobonhlobo amafomethi ahlukene, okuhlanganisa nevidiyo ebukhoma. Ngenkundla yayo yokwenza imali, abadali bokuqukethwe bangathola imali ngezikhangiso phakathi nokusakaza kwabo bukhoma. Ukwengeza, i-Facebook inikeza amathuluzi afana Izikhangiso ezisakazwa ngaphakathi y Fan Subscriptions okuvumela abadali ukuthi bathole imali ngokukhangisa nangokubhalisela okuvela kubalandeli babo. Ngokungafani ne-Twitch, imali engenayo yezikhangiso ku-Facebook ngokuvamile ingaphezulu estables sibonga isisekelo sayo esikhulu sabasebenzisi kanye nokufinyelela emhlabeni jikelele. Kodwa-ke, kubalulekile ukusho ukuthi imali engenayo yokukhangisa ye-Facebook nayo ingahluka kuye ngezinto ezihlukene, ezifana nokubandakanyeka kwezithameli kanye nokuthandwa kokuqukethwe.

2. Izinzuzo zokukhangisa ku-Twitch ku-Facebook

Uma ufuna inkundla yokukhangisa eletha imiphumela eqinile nokufinyelela ngempumelelo, kubalulekile ukucabangela izinzuzo uTwitch anazo ngaphezu kwe-Facebook. Yize zombili lezi zinkundla zidumile futhi zinamandla azo, i-Twitch igqama ezicini ezithile ezingayenza ibe inketho ekhangayo yecebo lakho lokukhangisa.

1. Izithameli ezibambe iqhaza kakhulu: Enye yezinzuzo eziyinhloko zokukhangisa ku-Twitch umphakathi wayo wabasebenzisi, owakhiwe ikakhulukazi abadlali bamageyimu nabalandeli. yemidlalo yevidiyo. Laba basebenzisi bayasebenza kakhulu futhi bachitha amahora amade endaweni yesikhulumi, okusho ukuthi bazimisele kakhulu ukubuka izikhangiso nokuzibandakanya nokuqukethwe okuphromothiwe. Ukwengeza, i-Twitch inikeza inketho yokukhangisa eyingqayizivele ebizwa ngokuthi "okubhaliselwe kwesiteshi," lapho abasebenzisi bengakwazi ukusekela ngokwezimali abadali babo bokuqukethwe abayintandokazi, babonise nakakhulu izinga labo lokuzinikela.

2. Umuzwa wokukhangisa ongaphazamisi: Ngokungafani ne-Facebook, lapho izikhangiso zingavela khona ngokuqondile emugqeni wesikhathi wabasebenzisi, ziphazamise umuzwa wabo wokuphequlula, ku-Twitch izikhangiso zisakazwa ngendlela ecashile nengaphazamisi. Isibonelo, izikhangiso zingavela ngaphambi kokuba umsakazi aqale ukusakaza kwakhe bukhoma noma ngisho naphakathi kwamakhefu ezikhangiso ahleliwe kokuqukethwe. Lokhu kuvumela izikhangiso ukuthi zibonwe njengengxenye yemvelo yolwazi lwe-Twitch, okwandisa ukusebenza kwazo.

3. Ukuhlukaniswa okunembile: Enye inzuzo yokukhangisa ku-Twitch yikhono layo lokufinyelela izethameli eziqondiwe ngokunembile. Inkundla inezinhlobonhlobo zezigaba namathegi akuvumela ukuthi uqondise izikhangiso zakho ezibukelini ezifanele. Isibonelo, uma umkhiqizo wakho uhlobene nobuchwepheshe, ukukhomba izikhangiso ukuthi zivele ekusakazweni kwegeyimu yevidiyo yobuchwepheshe kuzokuvumela ukuthi ufinyelele ngqo izethameli zakho ozihlosile. Lokhu kukhomba okunembile kuqinisekisa ukuthi izikhangiso zakho zifinyelela abantu okungenzeka babe nentshisekelo kumkhiqizo noma isevisi yakho.

3. Ukunquma izici zokuthola imali enkulu ku-Twitch

Audience Engagement
Isici esinqumayo sokuthola imali enkulu ku-Twitch yile ukusebenzelana nezilaleli. Abasakazi abaphumelelayo yilabo abangakha umphakathi oqinile mayelana nokuqukethwe kwabo futhi bathole ukuxhumana kwangempela nabalandeli babo. Kubalulekile ukuxhumana njalo nababukeli ngezingxoxo ezibukhoma, uphendule imibuzo namazwana abo, futhi ubanikeze ngendawo lapho bezizwa bebalulekile futhi bezwiwa. Ukwengeza, ukubamba iqhaza emicimbini ekhethekile kanye nokusebenzisana nabanye abasakazi nakho kungasiza ekwandiseni ababukeli nokuzibandakanya, okubuye kuguqulele emalini engenayo ephezulu.

Ikhwalithi nokuqukethwe okuhlukahlukene
Esinye isici esibalulekile sokuthola imali enkulu ku-Twitch ukunikeza ikhwalithi nokuqukethwe okuhlukahlukene. Izibukeli zibheka ukuhlukahluka nokuzijabulisa ekusakazweni, ngakho kubalulekile ukunikeza ngokuqukethwe okuhlukile nokuhehayo. Abasakazi abaphumelelayo bavame ukuba namakhono aphawulekayo kugeyimu noma uhlobo oluthile, kodwa futhi bayakwazi ukuzivumelanisa nezimo futhi bazame imidlalo ehlukene noma imisebenzi ukuze bagcine ukunaka kwababukeli babo. Kuyadingeka ukusungula ishejuli yokusakaza evamile futhi uhlele okuqukethwe kusenesikhathi, ukuze ababukeli bazi ukuthi yini okufanele bayilindele futhi maningi amathuba okuthi babuye futhi basekele umsakazi ngokwezimali nangokomzwelo.

Ukwenza imali ngesiteshi
Ukwenza imali kuyisici esibalulekile sokuzuza okwengeziwe ku-Twitch. Njengoba wakha izethameli futhi ukhiqiza okuqukethwe okuyikhwalithi, uvula okuhlukile oportunidades de monetización. Enye yezindlela ezivame kakhulu ukubhalisela izibukeli, lapho izibukeli zikhokha khona imali yanyanga zonke ukuze zifinyelele izinzuzo ezikhethekile futhi zisekele ngezimali umsakazi. Imali engenayo ingatholwa ngeminikelo, ngezikhangiso, nangohlelo oluphethwe yi-Twitch, lapho amakhomishini atholwa ngokuthengiswa kwemikhiqizo noma imidlalo ephromothwa esiteshini. Ngaphezu kwalokho, kungenzeka ukusungula uxhaso ngemikhiqizo nezinkampani, ezikhokhela ukuvezwa nokukhuthazwa kwemikhiqizo yazo ngesikhathi sokusakazwa. Ukuhlola zonke lezi zinketho nokuthola imiksi efanele yesiteshi sakho kuzosiza ukukhulisa iholo lakho futhi uzuze impumelelo ku-Twitch.

4. Izinzuzo zokukhangisa ku-Facebook uma kuqhathaniswa ne-Twitch

Uma kuhlaziywa izindleko zokukhangisa, kuyabonakala ukuthi uFacebook khokha ngaphezulu kubadali bayo bokuqukethwe uma kuqhathaniswa ne-Twitch. Lokhu kungenxa yokuthi inkundla ye-Facebook inenani elikhulu labasebenzisi kanye nokufinyelela okubanzi. Ukwengeza, inikeza amafomethi ahlukahlukene okukhangisa avumela abakhangisi ukuthi bafinyelele izethameli zabo ngempumelelo. Ngakolunye uhlangothi, i-Twitch, nakuba inesisekelo somsebenzisi othembekile, isakhula futhi ayikafinyeleli ezingeni elifanayo lokuthandwa njenge-Facebook.

Otro beneficio de la Ukukhangisa kwe-Facebook eyakhe umthamo wokuhlukanisa. Inkundla ivumela abakhangisi ukuthi baqondise izethameli ezithile ngokusekelwe kumanani abantu, izinto abazithakaselayo kanye nokuziphatha. Lokhu kunikeza izinkampani ithuba lokufinyelela izethameli eziqondiswe kubo ngendlela eqondile neqondene nomuntu. Esikhundleni salokho, i-Twitch ayinawo amathuluzi athile okukhomba, akhawulela ikhono labakhangisi lokufinyelela izethameli ezithile.

Ukwengeza, i-Facebook inikeza abakhangisi ikhono lokwenza kala futhi uhlaziye ukusebenza yezikhangiso zakho ngamathuluzi afana ne-Facebook Ads Manager. Le nkundla ihlinzeka ngamamethrikhi anemininingwane ekusebenzeni ngempumelelo kwezikhangiso njengokufinyelela, ukuzibandakanya, nokuguqulwa. Lokhu kuvumela abakhangisi ukuthi benze izinguquko futhi balungiselele imikhankaso yabo ngesikhathi sangempela ukuze bathole imiphumela engcono. Ngokuphambene, i-Twitch isathuthukisa inkundla yayo yokukhangisa futhi ayinikezi ngamakhono afanayo okulandelela nokuhlaziya njenge-Facebook.

5. Amasu Abalulekile Okukhulisa Imali Engenayo Yokukhangisa ku-Twitch

Ukwandisa imali engenayo yokukhangisa ku-Twitch, kubalulekile ukusebenzisa amasu ayisihluthulelo lokho kukuvumela ukuthi usebenzise ngokugcwele amathuba anikezwa yile nkundla. Nawa amanye amaqhinga asebenzayo okufeza lokhu:

1. Dala okuqukethwe kwekhwalithi: Ku-Twitch, okuqukethwe kwekhwalithi kubalulekile ukuze kuhehe izethameli nokuzigcina zibandakanyekile. Kubalulekile ukunikela isikhathi nomzamo ekuhleleni nasekukhiqizeni okuqukethwe okugqamayo ngemvelaphi yakho, ubuhlakani nokuzijabulisa. Lokhu kuzosiza ukukhiqiza intshisekelo enkulu ngababukeli futhi izoheha abakhangisi abengeziwe abanentshisekelo yokuxhasa ukusakazwa kwakho.

2. Sungula ubudlelwano nemikhiqizo: Kutuswa ukuthi ubheke ukusebenzisana noxhaso ngemikhiqizo ehlobene nokuqukethwe kwakho. Ngokubambisana nemikhiqizo, uzokwazi obtener ingresos adicionales ngezivumelwano zokukhangisa. Ungaqala ngokuthinta izinkampani ezihlobene nemidlalo noma izihloko okhuluma ngazo ekusakazeni kwakho futhi uzinikeze izikhala zokukhangisa ezikhethekile phakathi nemidlalo yakho ebukhoma.

3. Nyusa ukusakaza kwakho: Akwanele ukudala okuqukethwe kwekhwalithi, kuyadingeka ukukuphromotha ukuze kufinyelele ku-a izithameli eziningi. Sebenzisa amanethiwekhi wakho wokuxhumana nomphakathi futhi amanye amapulatifomu ukuze usakaze ukusakaza kwakho, umeme abalandeli bakho ukuthi bakujoyine ku-Twitch. Ukwengeza, ungasebenzisa izikhangiso ezikhokhelwayo kuzo zombili i-Twitch kanye kwamanye amanethiwekhi ukuze ukhulise ukubonakala kokusakaza kwakho bukhoma futhi uhehe ababukeli abasha, okuzodala ukwanda kwentshisekelo evela kubakhangisi.

6. Izincomo zokuthuthukisa inzuzo yokukhangisa kwe-Facebook

Ezweni elihlala livela futhi elisebenza ngokwedijithali, ukukhangisa kwe-Facebook sekuphenduke insiza ebaluleke kakhulu ezinkampanini ezifuna ukufinyelela izethameli ezibanzi nezihlukene. Kodwa-ke, ukuze uthole okuningi kule nkundla, udinga ukusebenzisa amasu athile futhi ulandele izincomo ezithile ezibalulekile.

1. Chaza izithameli zakho eziqondiwe: Ngaphambi kokwethula umkhankaso wokukhangisa ku-Facebook, kubalulekile ukucacisa ukuthi uqonde bani. Ukuhlonza izithameli zakho kuzokuvumela ukuthi udale izikhangiso ezihambisana kakhulu neziqondene nawe, okwandisa amathuba akho okuphumelela. Sebenzisa amathuluzi okuhlukanisa ahlinzekwa yi-Facebook, njengeminyaka, indawo, izinto ozithandayo nokuziphatha, ukuze wenze ngcono izithameli zakho.

2. Dala okuqukethwe okuhehayo: Okuqukethwe kuyisihluthulelo sokudonsa ukunaka kwamakhasimende akho angaba khona ku-Facebook. Sebenzisa izithombe namavidiyo amangalisayo, ahambisana nombhalo wobuciko kanye nezingcingo ezicacile eziya esenzweni. Khumbula leso sikhathi sokunakwa komsebenzisi ezinkundleni zokuxhumana Kunomkhawulo, ngakho-ke kufanele ukhiqize okuqukethwe okugqamayo futhi okukhiqiza intshisekelo ngokushesha.

3. Hlola futhi ulungiselele izikhangiso zakho: Ukukhangisa ku-Facebook kudinga inqubo yokuzama nephutha. Yenza izinguqulo ezihlukile zezikhangiso zakho futhi usebenzise ukuhlola kwe-A/B ukuze uthole ukuthi yikuphi okusebenza kahle kakhulu. Ngaphezu kwalokho, hlala uqapha imiphumela futhi ulungiselele izikhangiso zakho ngokusekelwe kudatha etholiwe. Linga ngamafomethi ahlukene, ukubizelwa esenzweni, nezikhathi zokuthumela ukuze uthole inhlanganisela ephelele ekhulisa imbuyiselo ekusetshenzisweni kwakho kwezikhangiso.

Ukusebenzisa lezi zincomo kuzokusiza ukhulise inzuzo yokukhangisa kwakho kwe-Facebook. Khumbula ukuthi umhlaba wedijithali uhlala ushintsha, ngakho-ke kubalulekile ukubuyekezwa futhi uvumelane namathrendi amasha namathuluzi anikezwa yinkundla. Ungaphuthelwa yithuba lokufinyelela izigidi zabasebenzisi futhi wenze ibhizinisi lakho ligqame emhlabeni obonakalayo!

7. Ukuhlaziywa kokusebenza ngempumelelo kwesikhangiso nokufinyelela izethameli ku-Twitch

Ukusebenza kahle kwezikhangiso nokufinyelela kwezithameli ku-Twitch yinkinga ebalulekile kumabhrendi nabakhangisi abafuna ukukhulisa ubukhona babo kule nkundla yokusakaza bukhoma. Uma iqhathaniswa ne-Facebook, i-Twitch inikeza indawo eyingqayizivele enezithameli ezibambe iqhaza kakhulu ezishisekayo ngemidlalo nosiko lokusakaza. Le ndlela ye-niche ivumela abakhangisi ukuthi bafinyelele izethameli ezamukelekayo futhi ezizimisele ukusebenzisana nezikhangiso, okubalulekile empumelelweni yanoma yiliphi isu lokumaketha.

Enye yezinzuzo eziphambili zeTwitch uma kuqhathaniswa ne-Facebook ukugxila kwayo ekusakazeni bukhoma nokusebenzisana kwesikhathi sangempela. Ngokungafani ne-Facebook, lapho amavidiyo angabukwa noma nini, izikhangiso ku-Twitch ziboniswa ngesikhathi sokusakazwa bukhoma, ezikhiqiza ukunaka okukhulu kwezithameli nokuzibandakanya. Abasebenzisi be-Twitch bajwayele ukuxhumana nabasakazi nezinye izibukeli ngengxoxo ebukhoma, okuhlinzeka ngamathuba ayingqayizivele ezinkampani ukuthi zixhumeke ngendlela eyiqiniso futhi zizuze umthelela omkhulu.

Esinye isici okufanele sicatshangelwe lapho sihlaziya ukusebenza kahle kwezikhangiso nokufinyelela izethameli ku-Twitch ukuhlukahluka kwamafomethi okukhangisa atholakalayo. Kusukela ezikhangisweni eziphuma ngaphambili ezibonisa ngaphambi kokuqala ukusakaza, kuya ezikhangisweni isikrini esihlukanisiwe ezivela ngesikhathi sokusakaza bukhoma, i-Twitch inikeza izinhlobonhlobo zezinketho ezifanelana nezidingo zomkhangisi. Ukwengeza, i-Twitch iphinde ibe nezinhlelo zoxhaso nokusebenzisana nabasakazi abanethonya, okunikeza ithuba lokufinyelela izethameli eziqondile neziqondene nomuntu uqobo.

8. Amathuluzi atholakalayo okwenza imali kuzo zombili izinkundla

Son muchos los abadali bokuqukethwe abafuna ukuthola izinzuzo zezomnotho ngokusakazwa kwabo bukhoma. Kakhulu I-Twitch njengoba Imidlalo ye-Facebook Banikeza izinketho zokwenza imali ngokuqukethwe, kodwa umbuzo uphakama: ¿Quién paga más? Ake sibheke amathuluzi ezezimali inkundla ngayinye inikeza abadali.

En I-Twitch, enye yezindlela ezaziwa kakhulu zokwenza imali nge Afiliados. Abasebenzisana nabo banekhono lokuzuza imali ngeminikelo evela kubalandeli babo, ngaphezu kokuthola ingxenye yemali engenayo ekhiqizwa izikhangiso eziboniswa ngesikhathi sokusakazwa kwazo. I Suscriptores Futhi ziwumthombo obalulekile wemali engenayo, njengoba abasebenzisi bengakhokha imali yanyanga zonke ukuze bathole izinzuzo ezikhethekile eziteshini abazilandelayo.

Por otro lado, en Imidlalo ye-Facebook Abadali bangangenisa imali ngohlelo izinkanyezi. Ababukeli bangathenga izinkanyezi futhi bazithumele kubasakazi ababathandayo ngesikhathi sokusakazwa bukhoma. Inkanyezi ngayinye inenani lezomnotho futhi abadali bathola ingxenye yemali engenayo etholwa yile minikelo. Ukwengeza, ngokufeza imigomo ethile, abasakaza-bukhoma bangavula uxhaso yemikhiqizo efuna ukukhangisa imikhiqizo noma amasevisi abo kokuqukethwe kwabo. Lolu xhaso lungangenisa imali eyengeziwe kubadali.

9. Umthelela wezintandokazi zezithameli ezinkokhelweni zokukhangisa ku-Twitch naku-Facebook

Ukukhetha phakathi kwe-Twitch ne-Facebook ukukhangisa imikhiqizo namasevisi kungaba inkinga, kodwa ukwazi ukuthi ubani okhokha kakhulu kungaba yisici esinqumayo kulesi sinqumo. Hlola i umthelela wezintandokazi zezithameli ezinkokhelweni zokukhangisa kuzo zombili izinkundla zinganikeza umbono ocacile lapho kuzoba nenzuzo ethe xaxa kumabhrendi.

Emhlabeni wokukhangisa kwedijithali, izithameli eziqondiwe idlala indima ebalulekile empumelelweni yomkhankaso wokukhangisa. Bobabili i-Twitch kanye ne-Facebook banikeza izici ezihlukahlukene zezibalo kanye nezintandokazi ezivumela abakhangisi ukuthi bahlukanise izethameli zabo ngokunembe kakhudlwana. Nokho, okuthandwa ngababukeli nabasebenzisi benkundla ngayinye kungahluka kakhulu, okuzoba nomthelela ngokuqondile ezinkokhelweni zokukhangisa. Kubalulekile ukuqonda lo mehluko futhi uvumelanise isu lakho lokukhangisa ngokufanele.

Esinye isici okufanele sicatshangelwe yindlela okwenziwa ngayo abakhangisi bayanxeshezelwa endaweni ngayinye. I-Facebook ngokuvamile isebenza ngaphansi kwemodeli ye-cost-per-click (CPC) noma i-cost-per-impression (CPM), okusho ukuthi abakhangisi bakhokha ngokuchofoza ngakunye noma umbono owamukelwe. Ngakolunye uhlangothi, i-Twitch inikeza izinketho ezihlukahlukene, kusukela ezikhangisweni zevidiyo eziphuma ngaphambilini kuya ekubhaliseni kwabasebenzisi, okunganikeza ukusakazwa kwemali okuhlukahlukene kwabadali bokuqukethwe. Lokhu kuhluka ohlelweni lokukhokha kufanele futhi kucatshangelwe lapho kuqhathaniswa izinkokhelo zokukhangisa phakathi kwazo zombili izinkundla.

10. Iziphetho: Iyiphi inkundla enikeza izinzuzo ezinkulu zezomnotho kubakhangisi?

1. Izinzuzo zezomnotho zokukhangisa ku-Twitch:

Enye yezinzuzo ezinkulu zezomnotho zokukhangisa ku-Twitch ukuthandwa kwayo okukhulayo phakathi kwabasebenzisi, ikakhulukazi engxenyeni yabalaleli abasha. Njengoba kunezigidi zezibukeli ezisebenzayo nsuku zonke, le nkundla inikezela ngezithameli eziningi ezingaba khona kubakhangisi. Ukwengeza, i-Twitch inohlelo oluqinile lokwenza imali oluvumela abadali bokuqukethwe ukuthi bathole imali ngokusakaza kwabo.

Enye inzuzo efanele yezomnotho ye-Twitch ukugxila kwayo kokuqukethwe kwe-niche kanye nemiphakathi ekhethekile. Lokhu kuvumela abakhangisi ukuthi bafinyelele ngokuqondile abantu abathanda imikhiqizo noma amasevisi abo athile. Ngokuba nezithameli ezihlukene eziningi, ungafinyelela amazinga aphezulu okuguqulwa futhi wehlise izindleko zokutholwa kwamakhasimende.

2. Izinzuzo zezomnotho zokukhangisa ku-Facebook:

Ngakolunye uhlangothi, ukukhangisa ku-Facebook kunikeza izinzuzo zakho zezezimali. Le nkundla inenani elikhulu labasebenzisi abasebenzayo emhlabeni wonke, ihlinzeka ngezithameli eziningi ukukhuthaza imikhiqizo noma amasevisi. Ukwengeza, i-Facebook inikeza inhlobonhlobo yamafomethi okukhangisa, kusukela ezikhangisweni zevidiyo kuya kokuthunyelwe okuxhasiwe, okunikeza abakhangisi ukuguquguquka ukuze bavumelane nezidingo zabo kanye nesabelomali.

Enye inzuzo ebalulekile yezomnotho ye-Facebook ikhono layo lokufinyelela izethameli ezihlukaniswe kakhulu ngenxa yamathuluzi ayo okuhlukanisa ayinkimbinkimbi. Lokhu kuvumela abakhangisi ukuthi baqondise izikhangiso zabo emaqenjini athile ezibalo zabantu, izinto abazithakaselayo, noma abasebenzisi abake basebenzisana nomkhiqizo ngaphambilini. Leli khono le-micro-segmentation linyusa ukusebenza komkhankaso futhi lisiza ukwehlisa izindleko zokukhangisa.

3. Isinqumo sokugcina: Ubani onikeza izinzuzo ezinkulu zezomnotho?

Ngokuvamile, i-Twitch ne-Facebook inikeza izinzuzo zezomnotho kubakhangisi, kodwa ukukhetha kuncike ezinhlosweni namasu enkampani ngayinye. Uma ubheke ukufinyelela izethameli ezincane futhi uqondise imiphakathi ekhethekile, i-Twitch ingaba inketho enenzuzo kakhulu. Ngakolunye uhlangothi, uma umgomo uwukufinyelela izithameli eziningi futhi usebenzise amathuluzi okuhlukanisa athuthukile, i-Facebook izonikeza izinzuzo ezinkulu zezomnotho.

Ekugcineni, isinqumo sokuthi iyiphi inkundla ongayikhetha kufanele sisekelwe ekuhlaziyweni okuphelele kwezithameli eziqondiwe, amamethrikhi okusebenza, kanye nemigomo ethile yomkhankaso ngamunye wokukhangisa. Kufanele uhlole ngokucophelela izinzuzo zezezimali ezingaba khona futhi ucabangele izici eziyingqayizivele zenkundla ngayinye ukuze wenze isinqumo esinolwazi futhi wandise imbuyiselo yakho ekutshalweni kwezimali kwezokukhangisa.