Ziyini 'izinhlelo zokusebenza ezinhle kakhulu' futhi kungani iYurophu ingakabi nayo?

Wake wacabanga ukuthi ungakwazi uku-oda ukudla, ukubhuka itekisi, ukudlulisa imali ebhange, nokuphatha izikweletu zakho konke ngohlelo lokusebenza olulodwa ocingweni lwakho? Izingcingo izinhlelo zokusebenza ezinhle kakhulu Beza ukuze baguqule indlela esisebenzisa ngayo ubuchwepheshe ezimpilweni zethu zansuku zonke, bahlanganise zonke izinhlobo zezinsizakalo zibe ingxenyekazi eyodwa yedijithali.

E-Europe sisajwayele ukufaka inqwaba yezinhlelo zokusebenza kusevisi ngayinye kodwa, Emazweni ase-Asia naseLatin America, izinhlelo zokusebenza ezinhle sezivele ziyingxenye yendlela yansuku zonke yezigidi zabantu.Kungani bephumelela, yiziphi izinzuzo nezinselele zabo, futhi banamuphi umthelela emnothweni nasemphakathini wanamuhla?

Lisho ukuthini ngempela igama elithi “superapp”?

Ama-Superapps anjalo Izinhlelo zokusebenza zeselula ezinemisebenzi eminingi ezihlanganisa amasevisi ahlukahlukene nezinsiza ngokuvamile ezihlakazwe kuzinhlelo zokusebenza ezizimele, ngaleyo ndlela ihlinzeka ngolwazi lomsebenzisi oluhlanganisiwe nolwenziwe lula. Esikhundleni sokushintsha phakathi kwezinhlelo zokusebenza ukuze zi-ode ukudla, zithumele imali, zithenge amathikithi, noma zixoxe nabangane, ama-superapp ahlanganisa zonke lezi zenzo ngaphansi kwesixhumi esibonakalayo esisodwa.

Okubahlukanisa kuhlelo lokusebenza oluvamile ikhono layo lokuba isikhungo semizwa sempilo yedijithali yomsebenzisi, ukuphatha yonke into kusukela ezinkokhelweni, ukuhamba, ukuthenga, nokuzijabulisa kuya kumasevisi ebhange nemiyalezo. Lokhu kuhumusha kube lula kakhulu komsebenzisi kanye nezithiyo eziphansi zokungena ukuze uthole izinsiza ezintsha, njengoba yonke into ihlanganisiwe futhi ukubhaliswa, ukuqinisekiswa, kanye nolwazi lokukhokha kuvame ukwabiwa.

 

Ngaphezu kwalokho, ama-superapps ahlanganisa njenge amapulatifomu avulekele abantu besithathu, okuvumela inqwaba noma amakhulu ezinkampani ukuthi zinikeze “izinhlelo zokusebenza ezincane” noma “izinhlelo ezincane” ngaphakathi kwe-superapp ngokwayo, ngaleyo ndlela kucebise i-ecosystem futhi kugqugquzelwe ukuqanjwa kwedijithali.

Ngale ndlela, abasebenzisi badinga kuphela ukulanda uhlelo lokusebenza kudivayisi yabo futhi, ukusuka lapho, bangaphatha izici eziningi zempilo yabo yansuku zonke ngokushesha nangempumelelo, ngaphandle kokukhumbula inqwaba yamaphasiwedi noma ukulungisa ngokuphindaphindiwe izindlela zokukhokha.

Uyini umsuka nokuvela kwama-superapps?

Umqondo wesimanje we-superapp Ivela e-Asia, ikakhulukazi e-China. KulaphoI-WeChat wathatha isinyathelo sokuqala ngo-2011 ngokuguqula uhlelo lokusebenza lokuthumela imiyalezo lube indawo yonke ehlanganisiwe yezinsizakalo zedijithali. Ekuqaleni i-"WhatsApp yase-Asia," i-WeChat ngokushesha yengeza inkokhelo, amageyimu, ukubhuka, ukuthenga, ukuphatha ama-aphoyintimenti, namanye amakhono, yaba isizinda sedijithali emphakathini waseShayina.

Ezinye izibonelo ezibalulekile yilezi Thatha, owazalelwa eSingapore njengohlelo lokusebenza lwezokuthutha, noma I-Rappi E-Latin America, iqale njengesevisi yokulethwa futhi manje ikuvumela ukuthi ukhokhe izintela futhi u-oda amatekisi, futhi ukhiphe ukheshi futhi wenze imisebenzi yezezimali.

Ukwakhiwa kwama-superapps kuphendula isidingo somphakathi: ukuphishekela ukusebenza okuphezulu nokwenza lula kwedijithaliEzifundeni eziningi, ukufinyelela kwe-inthanethi kwanikezwa ngokuqondile kusuka kumadivayisi eselula, kudlula iwebhu, kube lula ukwamukelwa okusabalele kwalezi zinkundla.

E-Europe, le modeli ithuthuka kancane ngenxa yokuncamela izinhlelo zokusebenza ezikhethekile, ukukhathazeka ngobumfihlo, nemithetho eqinile yokuncintisana nokuvikelwa kwedatha.

Kungani izinhlelo zokusebenza eziphezulu ziphumelele? Izinzuzo ezibalulekile zabasebenzisi namabhizinisi

Amandla amakhulu we-superapps Ukwenza lula okukhulu kokuhlangenwe nakho kwedijithali komsebenzisi, okubavumela ukuthi bafinyelele kalula inqwaba yezinsizakalo endaweni eyodwa, ejwayelekile, evikelekile, nefinyeleleka kalula. Lokhu kubangela ukonga isikhathi, izithiyo ezimbalwa zobuchwepheshe, kanye nokwehliswa okukhulu kwemisebenzi ehlobene nokuphatha idatha yomuntu siqu, izinkokhelo, noma ukufunda amathuluzi amasha.

• Okuhlangenwe nakho komsebenzisi okuthuthukisiwe: Ngokuhlanganisa ukunikezwa kwesevisi kanye nokusebenzisa isixhumi esibonakalayo esisodwa, ukuzulazula kuba lula, kungaguquki, futhi kuvikeleke, kunciphisa ijika lokufunda nokuthuthukisa ukusetshenziswa kwedivayisi yeselula.
• Ukonga isikhala kanye nezinsizakusebenza: Uhlelo lwesofthiwe olulodwa lungena esikhundleni sezinhlelo zokusebenza eziningi, lukhulula isitoreji futhi lunciphise ukusetshenziswa kwebhethri nenkumbulo. Lokhu kubaluleke kakhulu ezimakethe lapho abasebenzisi abaningi bengenawo amadivayisi asezingeni eliphezulu.
• Ukwenza kube ngokwakho okukhulu nezincomo: Ngenxa yokuphathwa kwedatha okumaphakathi, ama-superapps angalindela izidingo zabasebenzisi, anikeze okunikezwayo okuklanyelwe namasevisi ngesikhathi esifanele.
• Ukukhuthaza ukubandakanywa kwezezimali: Emiphakathini enokufinyelela okuphansi kwebhange, ama-superapps abe ngamathuluzi abalulekile okufinyelela izinsiza zezezimali, okuvumela abasebenzisi ukuthi basebenze ngaphandle kwamakhadi esikweletu endabuko noma ama-akhawunti asebhange.

Kwamabhizinisi, I-Superapps ivula iminyango yamamodeli ebhizinisi anenzuzo eyengeziwe futhi ashukumisayo, Lokhu kuvumela ukufakwa endaweni eyodwa kwedatha, ukuhlukaniswa kwamakhasimende, nokwethembeka okukhulisiwe. Umhlinzeki angafinyelela izigidi zabasebenzisi ngenani eliphansi ngokuhlanganisa izinhlelo zabo zokusebenza ezincane kuhlelo lokusebenza oluphezulu nokubamba iqhaza emikhankasweni ethengisa izinto ezihlukahlukene namaphromoshini.

Ngaphezu kwalokho, ukuhlanganiswa kwesevisi kuvumela ukuthuthukiswa kokutshalwa kwezimali ekuthuthukisweni kobuchwepheshe, ukugxilisa izinsiza kuhlelo lokusebenza olulodwa esikhundleni sokugcina izixazululo ezihlukene eziningi.

Ama-Superapps kanye nomkhakha wezezimali: ushintsho olukhulu ezinsizeni zamabhange

Omunye wemikhakha oguqulwe kakhulu wukuthuthuka kwama-superapps umkhakha wezezimali. Lezi zingxenyekazi zikuvumela ukuthi wenze izinkokhelo ezisheshayo, uphathe izikweletu, uthenge imikhiqizo noma amasevisi, futhi uthenge ngisho nezindlu noma ukhiphe imali ebolekiwe ngaphakathi kohlelo lokusebenza olulodwa.

Amabhange endabuko asabela ngokubheja Ukuhlanganisa amasevisi abo kuma-superapp akhona noma ukuthuthukisa awaboIzibonelo zifaka i-Tinkoff e-Russia, i-BBVA e-Spain nase-Mexico, kanye nokuhlanganiswa kwezinsizakalo zezezimali ku-Uber, Revolut, ne-Mercado Libre.

Inani elikhulu ledatha eqoqwe ama-superapps liwavumela ukuthi aqondise okunikezwayo kwezezimali okufanelana nawe kanye nemikhiqizo, alindele izidingo zabasebenzisi ngokunemba okungakaze kubonwe, okuguqula kakhulu ubudlelwano phakathi kwebhange nekhasimende.

Izithako ze-superapp ephumelelayo: Kudingekani ukuze uphumelele?

Kunezinsika ezintathu ezibalulekile ze-superapp ukuze izimise njengenkundla evelele emakethe yayo:

1. Ikesi elikhulu futhi elikhangayo lokusebenzisa: Ngokuvamile iqala "ngohlelo lokusebenza olubulalayo" olufana nemiyalezo esheshayo, izinkokhelo, ezokuthutha, noma ukulethwa, okuheha isizinda somsebenzisi esikhulu sokuqala.
2. Ukwethembana nokuphepha: Abasebenzisi kufanele babe nomuzwa wokuthi idatha yabo yomuntu siqu neyezezimali ivikelwe kahle futhi ilawulwa umhlinzeki onomthwalo wemfanelo futhi osobala.
3. Ukuvuleleka kwabanye abantu kanye ne-ecosystem eqinile: Ukuze ukhule futhi unikeze inani elingeziwe, i-superapp kufanele yenze kube lula ezinkampanini zangaphandle ukuthuthukisa izinhlelo zokusebenza ezincane ngaphakathi kwenkundla, ukufinyelela ama-API, nokudala ukuzizwisa okusha, okuhlanganisiwe.

I-scalability ibalulekile: Inzuzo ye-superapp incike kakhulu ekhonweni layo lokufinyelela izigidi zabasebenzisi futhi iqondise izinkulungwane zokusebenzelana kwansuku zonke, njengoba imodeli yebhizinisi isuselwe kuvolomu nezindleko zomsebenzi. Uma izinsiza eziningi nabahlinzeki behlanganiswa, likhulu inani elicatshangelwayo lomsebenzisi wokugcina.

Superapps eYurophu

Ukufika kwama-superapps eYurophu (futhi, ngezinga elithile, naseNyakatho Melika) kuhlangatshezwana nazo ezihlukahlukene izithiyo zesakhiwo namasiko. Abasebenzisi baseNtshonalanga bavame ukuxwaya kakhulu ukugxilisa yonke impilo yabo yedijithali kuhlelo lokusebenza olulodwa, ngenxa yezizathu zobumfihlo, ukuphepha, kanye nenhlobonhlobo yeminikelo.

Ngaphezu kwalokho, imakethe yohlelo lokusebenza emazweni aseNtshonalanga ishintshile isuka kuwebhu iye kumakhalekhukhwini, inabahlinzeki abaningi abame mpo futhi ukuncintisana okuqinile phakathi kwama-tech giants. Esikhundleni se-superapp eyodwa, itimu eyinhloko lapha "imilaza" yezinhlelo zokusebenza ezivela kumkhiqizo ofanayo (i-Google, i-Meta, i-Microsoft), ehlanganisa imisebenzi evamile kodwa igcine izinga elithile lokuzimela.

Ekugcineni, uhlaka lwezomthetho nolokulawula (ukungathembeki, ubumfihlo, ukuncintisana okungalungile) ikhawulela ukunwetshwa kwamamodeli e-superapp angagxilisa amandla amaningi, abambezele ukuhlanganiswa kwezinkundla ezitholakala yonke indawo.

Ingabe zikhona izizathu zokungabaza okunjalo? Iqiniso liwukuthi Ukuhlanganisa ulwazi lwezezimali, lomuntu siqu, kanye nomsebenzi ngaphansi kwenkundla eyodwa kuhlanganisa ubungozi bezobuchwepheshe nobumfihlo okungafanele bubukezwe kancane. Ama-Superapps angaba okuhlosiwe okuyinhloko kokuhlasela kwe-cyberattacks, futhi bobabili abasebenzisi namabhizinisi badinga ukusebenzisana kumasu okuvikela idatha kanye nezindlela ezihamba phambili zokuphepha.

Kunoma yikuphi, ama-superapps amelela uguquko olubalulekile emnothweni wedijithali womhlaba, Ukuhlanganisa ukusebenza, ukusungula izinto ezintsha zobuchwepheshe, kanye nomnotho wenkundla ukuze uphendule ezindleleni ezintsha zokuphila, ukuxhumana, nokusebenza. Uma ufuna ukuhlala wazi ngentuthuko yakamuva futhi ungaphuthelwa isibuyekezo esisodwa sobuchwepheshe, lezi zinhlobo zezinhlelo zokusebenza zizosetha ithoni esikhathini esizayo esiseduze.