Emhlabeni wedijithali, lapho ukukhangisa ku-inthanethi kudlala indima ebalulekile ekukhuleni nasekuvezeni amabhizinisi, kuyaqondakala ukuthi kuphakama imibuzo mayelana namasu okukhangisa asetshenziswa izinkundla ezahlukene. Mayelana nalokhu, kuye kwaphakama umbuzo wokuthi i-Noom, uhlelo lokusebenza lokuncipha kwesisindo oludumile kanye nempilo enhle, inanoma yiluphi uhlobo lohlelo lokukhangisa lwe-cost-per-click (PPC). Ukuze siphendule lo mbuzo, sizocubungula i-ins kanye nokuphuma kwe-Noom ukuze siqonde indlela yayo yokukhangisa futhi sihlaziye ukuthi i-PPC iyingxenye yamasu ayo okumaketha kwedijithali.
1. Isingeniso sezindleko zokukhangisa ngokuchofoza ngakunye (PPC).
Ukukhangisa kwe-Cost-per-click (PPC) kuyisu lokumaketha kwedijithali elivumela izinkampani ukuthi zibonise izikhangiso ezinjinini zokusesha nokunye. amawebhusayithi. Esikhundleni sokukhokha imali encane yesikhangiso, ukhokha isikhathi ngasinye lapho umsebenzisi achofoza kuso. Lolu hlobo lokukhangisa lubhekwa njengolusebenza kakhulu njengoba lusiza amabhizinisi ukuthi akhiqize ithrafikhi futhi athole ukuguqulwa okuqondile.
Ukwethula umkhankaso wokukhangisa we-PPC, kubalulekile ukuqonda izinkundla ezahlukene zokukhangisa ezitholakalayo. Izikhangiso ze-Google ingenye yezinjini zokusesha ezaziwa kakhulu ze-PPC, kuyilapho Izikhangiso ze-Facebook kanye Nokukhangisa kwe-Microsoft kunikeza izinketho ezifanayo zokukhangisa. Inkundla ngayinye inezici ezithile nezinketho zokukhomba, ngakho-ke kubalulekile ukuthi uzijwayeze ngazo ngaphambi kokuqala umkhankaso.
Ngaphezu kokukhetha inkundla efanele, kubalulekile ukutshala isikhathi ekucwaningeni amagama angukhiye ahambisana nebhizinisi. Amagama angukhiye amagama abasebenzisi abazowafaka ezinjinini zokusesha ukuze bathole imikhiqizo noma amasevisi ahlobene. Ngokukhetha amagama angukhiye alungile, wandisa amathuba okuthi isikhangiso sakho siboniswe kubantu abalungile, okuholela esilinganisweni esiphezulu sokuchofoza kanye nemiphumela engcono yokuguqulwa. Kubalulekile ukwenza ukuhlaziya okuphelele kwamagama angukhiye futhi uwabuyekeze njalo ukuze kwandiswe ukusebenza kahle komkhankaso we-PPC.
2. Iyini i-Noom futhi ihlobene kanjani nokukhangisa kwe-PPC?
I-Noom iyinkundla yokuqeqesha eku-inthanethi enikezela ngezinhlelo eziqondene nawe zokusiza abantu ukufeza izinhloso zabo impilo kanye nenhlalakahle. Isebenzisa indlela esekelwe kusayensi yezengqondo neyokuziphatha, i-Noom inikeza abasebenzisi ngamathuluzi nezisetshenziswa zokushintsha imikhuba yabo futhi benze ukukhetha okunempilo.
I-Noom ihlobene nokukhangisa kwe-PPC ngokusebenzisa le ndlela ukuze ithuthukise izinsizakalo zayo futhi ifinyelele izethameli eziningi. I-PPC, noma ukukhokha ngokuchofoza ngakunye, ukukhangisa, isu lokumaketha ku-inthanethi lapho ukhokha khona isikhathi ngasinye lapho umsebenzisi achofoza isikhangiso.
Ukusebenzisa kukaNoom ukukhangisa kwe-PPC kuyivumela ukuthi ifinyelele abantu abangaba nentshisekelo ezinhlelweni zayo zokufundisa eziku-inthanethi. Ngokubonisa izikhangiso ezifanele ezinjinini zokusesha kanye kwamanye amapulatifomu ku-inthanethi, i-Noom ingashayela ithrafikhi kuwe iwebhusayithi futhi ukhulise ukubonakala komkhiqizo wakho. Ukwengeza, i-Noom ingalungisa isu lakho lokukhangisa le-PPC ngokusekelwe kudatha nezibalo. ngesikhathi sangempela, okubavumela ukuthi bathuthukise njalo futhi bathuthukise imikhankaso yabo yokukhangisa.
3. Ukuhlola amasu okukhangisa kaNoom
I-Noom yinkampani ethole ukuqashelwa ngendlela yayo emisha yokwehlisa isisindo. Isu layo lokukhangisa libe ukhiye empumelelweni yalo futhi lithathe ukunaka kwezigidi zabantu emhlabeni jikelele. Kulesi sihloko, sizohlola amasu okukhangisa asetshenziswa uNoom futhi sihlaziye ukuthi bakwazile kanjani ukwenza umthelela obalulekile kuzithameli zabo.
1. Ukuma: I-Noom izibeke njengesixazululo somuntu siqu nesisebenzayo sokulahlekelwa isisindo. Basebenzisa inhlanganisela yemiyalezo engokomzwelo nenengqondo ukuze bakhohlise izethameli zabo ukuthi uhlelo lwabo luyindlela engcono kakhulu yokufeza izinhloso zabo zezempilo. Ngobufakazi bempumelelo kanye nedatha yesayensi esekelwe, uNoom ukwazile ukusungula idumela elithembekile nelithembekile emakethe yokuncipha kwesisindo.
2. Ukuhlukaniswa Kwemakethe: UNoom ukhombe ngokucophelela futhi wahlukanisa izethameli eziqondiwe. Bagxila kubantu abafuna indlela ephelele yokulahlekelwa isisindo kanye nokuthuthukisa inhlalakahle yabo yonke. Ngokukhomba leli qembu elithile labantu, i-Noom ingakwazi ukulungisa umlayezo wayo namasu okukhangisa ukuze ihlangabezane nezidingo nezinto ezifunwa yizithameli zayo ngempumelelo.
3. Ukukhangisa Kwedijithali: I-Noom iwasebenzisa ngokugcwele amathuba anikezwa ukukhangisa kwedijithali. Batshale kakhulu ezikhangisweni ezinkundleni zokuxhumana, ukumaketha nge-imeyili namasu okwenza injini yokusesha. Lawa maqhinga abavumela ukuthi bafinyelele izethameli eziningi futhi bakhulise ukubonakala kwabo ku-inthanethi. Ukwengeza, uNoom usebenzisa okuqukethwe okubalulekile, okufana namabhulogi nezindatshana ezifundisayo, ukuze abandakanye izethameli zakhe futhi azimise njengomholi womcabango embonini yokulahlekelwa isisindo.
Ngamafuphi, amasu okukhangisa kaNoom abe nesandla empumelelweni yakhe emakethe. Ukugxila kwabo ekumiseni, ukuhlukaniswa kwemakethe, nokukhangisa kwedijithali kubavumele ukuba bavelele njengesixazululo esiqinile nesithembekile embonini yokulahlekelwa isisindo. Ngokuthumela imiyalezo encenga kanye namasu asebenzayo, uNoom uyaqhubeka nokuhola indlela yokwehlisa isisindo ngendlela yomuntu siqu, esimeme.
4. Ingabe i-Noom inikeza uhlelo lokukhangisa lwezindleko zokuchofoza ngakunye?
I-Noom ayinikezi ngohlelo lokukhangisa lwezindleko zokuchofoza ngakunye, kodwa isebenzisa indlela ehlukile ukuze isize amabhizinisi afinyelele imigomo yawo yokumaketha. Esikhundleni sokushaja ngokuchofoza ngakunye, i-Noom inikeza imodeli yokubhalisa yanyanga zonke noma yonyaka ukuze ufinyelele inkundla yayo yokukhangisa. Lokhu kuvumela amabhizinisi ukuthi aphromothe imikhiqizo noma amasevisi awo ngezikhangiso ezikuwebhusayithi ye-Noom nohlelo lokusebenza.
Inkundla yokukhangisa kaNoom ihlinzeka amabhizinisi ngamathuluzi ahlukahlukene nezinketho ukudala Izikhangiso ezikhangayo nezisebenzayo. Abakhangisi bangenza ngendlela oyifisayo ukubukeka nokuqukethwe kwezikhangiso zabo, futhi bangahlukanisa izethameli zabo ukuze baqondise abasebenzisi abathile. I-Noom iphinde inikeze izibalo ezinemininingwane nezibalo ukuze abakhangisi bakwazi ukuhlola ukusebenza kwemikhankaso yabo futhi benze izinguquko uma kudingeka.
Nakuba i-Noom ingenalo uhlelo lokukhangisa lwezindleko zokuchofoza ngakunye, imodeli yayo yokubhalisa inikeza amabhizinisi enye indlela ephumelelayo yokuthuthukisa imikhiqizo yawo noma amasevisi endaweni ekhulayo. Ngenhlanganisela yamathuluzi okwenza kube ngokwakho nezibalo ezinemininingwane, abakhangisi bangakhuphula ukusebenza kwemikhankaso yabo futhi bafinyelele izethameli ezifanele zabasebenzisi be-Noom. [END
5. Ubuhle nokubi kohlelo lwe-PPC ku-Noom
Uhlelo lukaNoom lwe-PPC (Controlled Weight Loss) lunikeza inani lezinzuzo nezinkinga ezibalulekile okufanele zicatshangelwe ngaphambi kokuthatha isinqumo sokululandela. Enye yezinzuzo eziyinhloko zohlelo lwe-PPC e-Noom indlela yalo yomuntu siqu. Ngokuhlola kokuqala, uhlelo luyakwazi ukulungisa izincomo ezidingweni zomuntu ngamunye zomsebenzisi ngamunye, kucatshangelwa izici ezifana nesisindo, ubudala, ubulili kanye nemikhuba yokudla. Lokhu kuvumela imiphumela esebenza kahle kakhulu futhi yomuntu siqu.
Enye inzuzo yohlelo lwe-PPC e-Noom indlela yalo esekwe kwi-psychology. Lolu hlelo alugxili kuphela ekudleni nasekuvivinyeni umzimba, kodwa futhi lukhuluma nezinye izici ezingokwengqondo nezingokomzwelo ezihlobene nokulahlekelwa isisindo. Kusetshenziswa amasu okushintsha ukuziphatha futhi kunikezwa nokusekelwa ngokomzwelo, okungaba usizo olukhulu kulabo abanobunzima bokugcina indlela yokuphila enempilo.
Nokho, akuzona zonke izinzuzo. Enye yezinto ezimbi zohlelo lwe-PPC ku-Noom ukuthi ludinga ugqozi nokuzinikela okuqinile kumsebenzisi. Uhlelo ludinga ukulandela uchungechunge lweziqondiso nemisebenzi yansuku zonke, futhi kungaba nzima ukulandela kulabo abangazibophezele ngokugcwele. Ukwengeza, abanye abasebenzisi bangathola ukuthi uhlelo lwe-PPC ku-Noom aluhambisani nokudla abakuthandayo noma akwenziwanga ngendlela efanele izidingo zabo ngabanye.
6. Lusebenza kanjani uhlelo lwe-Noom PPC
Uhlelo lukaNoom PPC lusebenzisa indlela Igxathu emvakwe gxathu ukukusiza ukufeza imigomo yakho yokulahlekelwa isisindo futhi uthuthukise impilo yakho yonke. Nansi indlela esebenza ngayo:
- Ukudala iphrofayela yangokwezifiso: Ngaphambi kokuthi uqale, uzocelwa ukuthi ugcwalise uhlu lwemibuzo olunemininingwane mayelana nemikhuba yakho yokudla yamanje, izidingo kanye nezinto ozikhethayo. Lolu lwazi luzosetshenziselwa ukwenza ngokwezifiso uhlelo ngokwezidingo zakho.
- Ukubeka imigomo: Uma usudale iphrofayela yakho, uzokwazi ukubeka imigomo engokoqobo nefinyelelekayo yokwehlisa isisindo. Lolu hlelo luzokunikeza uhlelo oluqondene nawe lokufeza izinhloso zakho, oluzofaka imihlahlandlela yokudla okunempilo kanye neyomzimba.
- Landelela futhi urekhode ukuqhubeka: Kuwo wonke uhlelo, uzokwazi ukufinyelela ithuluzi lokulandela umkhondo elizokuvumela ukuthi urekhode ukudla kwakho, ukuvivinya umzimba, ngisho nendlela ozizwa ngayo. Lokhu kuzokusiza ukuthi uqaphele ukukhetha kwakho kwansuku zonke futhi ubone izindawo ongathuthukisa kuzo.
Njengoba uqhubeka ngohlelo, uzothola okokufundisa okuwusizo namathiphu okusebenzisa imikhuba yokudla enempilo futhi ushukume kakhudlwana ngokomzimba. I-Noom izophinde ikunikeze ngamathuluzi nezibonelo zokunqoba izithiyo ezivamile futhi uhlale ukhuthazekile kulo lonke uhambo lwakho lokulahlekelwa isisindo. Khumbula ukuthi ukulandela uhlelo lukaNoom lwe-PPC kudinga ukuzibophezela nokuzikhandla, kodwa ngokuzinikela, ungafinyelela izinhloso zakho futhi uthuthukise inhlalakahle yakho iyonke.
7. Ukuhlaziya ukusebenza kohlelo lwe-Noom's PPC
Ukuhlaziya ukusebenza kohlelo luka-Noom lwe-PPC kubalulekile ukuze kuhlolwe ukusebenza kahle kwemikhankaso yokukhangisa nokuthuthukisa imiphumela. Ngezansi kukhona ezinye izindlela ezibalulekile namathuluzi okwenza ukuhlaziya okuphelele.
1. Qoqa idatha efanele: Into yokuqala okudingeka siyenze ukuqoqa yonke imininingwane etholakalayo ehlobene nohlelo lwe-Noom PPC. Lokhu kufaka phakathi ulwazi ngenombolo yokuchofoza, amanani okuguqulwa, izindleko ngokuchofoza ngakunye (CPC), imali engenayo etholiwe, phakathi kokunye. Singathola le datha ngamathuluzi okuhlaziya afana ne-Google Analytics noma ngemibiko enikezwe u-Noom.
2. Yenza ukuhlaziya okuqhathanisayo: Uma sesinedatha eqoqiwe, kubalulekile ukwenza ukuhlaziya okuqhathanisayo ukuze sithole amathrendi namaphethini. Singenza ukuqhathanisa phakathi kwezikhathi ezihlukene, imikhankaso yokukhangisa noma amasegimenti ezithameli eziqondiwe. Lokhu kuzosenza siqonde ukuthi yimaphi amasu asebenza kangcono nokuthi yimaphi adinga ukuthuthukiswa.
8. Iyini izindleko ezimaphakathi ngokuchofoza ngakunye ohlelweni lokukhangisa lwe-Noom?
Izindleko ezimaphakathi ngokuchofoza ngakunye ohlelweni lokukhangisa lwe-Noom zingahluka kuye ngokuhlukahluka nezici. I-Noom isebenzisa imodeli yendali yesikhathi sangempela ukuze inqume izindleko ngokuchofoza ngakunye kwezikhangiso endaweni yayo. Lokhu kusho ukuthi izindleko ezimaphakathi ngokuchofoza ngakunye zingashintsha kusukela ekuhlinzekeni nasekufuneni endaweni yemakethe yokukhangisa ye-Noom.
Ukuze ubale izindleko ezimaphakathi ngokuchofoza ngakunye ohlelweni lokukhangisa lwe-Noom, kufanele sicabangele izici ezimbalwa eziluthonya. Ezinye zalezi zici indawo, ukuncintisana, isabelomali sansuku zonke esibelwa umkhankaso, ikhwalithi yesikhangiso nokuhlobana, kanye nokusebenza kwekhasi lokubikezela.
Nazi izinyathelo ezimbalwa zokukusiza uqonde kangcono ukuthi ungabala kanjani izindleko zakho ezimaphakathi ngokuchofoza ngakunye ohlelweni lokukhangisa lwe-Noom:
1. Nquma ibhajethi yakho yansuku zonke: Ngaphambi kokuthi uqale ukudala umkhankaso wokukhangisa ku-Noom, kufanele usungule ibhajethi yansuku zonke ozimisele ukuyitshala. Lokhu kuzokusiza ukuthi unqume ukufinyelela komkhankaso wakho kanye nenani lokuchofoza ongakuthola.
2. Cwaninga ngokuncintisana kanye namagama angukhiye: Kubalulekile ukwenza ucwaningo olunzulu ngomncintiswano wakho kanye namagama angukhiye ofisa ukuwasebenzisa emkhankasweni wakho. Lokhu kuzokunikeza umbono ocacile wokuthi kufanele utshale malini nokuthi i-niche yakho inokuncintisana kangakanani.
3. Sebenzisa Ithuluzi le-Noom's Price Estimator: I-Noom inikeza ithuluzi lokulinganisa intengo elikusiza ukuthi uthole umbono ongemuhle wezindleko ezimaphakathi ngokuchofoza ngakunye emkhankasweni wakho. Leli thuluzi lingakunikeza idatha ebalulekile mayelana nokuncintisana kanye nebanga lentengo embonini yakho.
Khumbula ukuthi lezi zinyathelo zikunikeza umhlahlandlela ojwayelekile wokubala izindleko ezimaphakathi ngokuchofoza ngakunye ohlelweni lokukhangisa lwe-Noom. Kubalulekile ukubeka iso kumamethrikhi nemiphumela yomkhankaso wakho ukuze wenze izinguquko futhi ulungiselele izikhangiso zakho.
9. Amasu Okuthuthukisa Okukhangisa kwe-PPC ku-Noom
Uma usebenzisa ukukhangisa kwe-PPC ku-Noom, kunamasu amaningana okuthuthukisa angakusiza ukhulise imiphumela yemikhankaso yakho. Nawa amasu amathathu abalulekile ongawasebenzisa:
1. Yenza ucwaningo olunzulu lwegama elingukhiye: Ngaphambi kokwethula umkhankaso wokukhangisa we-PPC ku-Noom, kubalulekile ukwenza ucwaningo olunzulu ngamagama angukhiye ahambisana nebhizinisi lakho. Sebenzisa amathuluzi afana ne-Google Ads Keyword Planner ukukhomba amagama angukhiye anevolumu yokusesha ephezulu kakhulu kanye nokuncintisana okuncane. Lokhu kuzokuvumela ukuthi ukhethe amagama angukhiye alungile ukuze uqondise ukukhangisa kwakho futhi kwandise namathuba akho okuvela emiphumeleni yosesho efanele.
2. Lungiselela izikhangiso zakho: Uma usuwahlonze amagama angukhiye alungile, kubalulekile ukuthuthukisa izikhangiso zakho ukuze ukhulise ukuhambisana kwazo futhi uhehe ukuchofozwa okwengeziwe. Qiniseka ukuthi ufaka amagama akho angukhiye esihlokweni nasencazelweni yezikhangiso zakho, futhi usebenzise ucingo olucacile noluhehayo lwesenzo. Ukwengeza, hlela izikhangiso zakho ngendlela oyifisayo ukuze zivumelane neqembu ngalinye eliqondiwe, ugqamisa izinzuzo ezithile ezinikezwa yimikhiqizo noma amasevisi akho. Yenza izivivinyo ze-A/B ukuze uqhathanise ukuhluka okuhlukile kwezikhangiso futhi unqume ukuthi iyiphi ene- ukusebenza okuthuthukisiwe.
3. Yenza ukuqapha nokuhlaziya njalo: Ukuze uthuthukise ngempumelelo imikhankaso yakho yokukhangisa ye-PPC ku-Noom, kubalulekile ukuthi ulandelele njalo futhi uhlaziye imiphumela. Sebenzisa amathuluzi ezibalo afana ne-Google Analytics ukuze uhlole ukusebenza kwezikhangiso zakho futhi uqonde ukuziphatha kwabasebenzisi abaxhumana nazo. Khomba amamethrikhi angukhiye, njenge-CTR (isilinganiso sokuchofoza), izinga lokuguqulwa, nezindleko ngokutholwa ngakunye, futhi wenze izinguquko kuqhinga lakho ngokusekelwe kule datha. Hlala ulandelela izikhangiso zakho futhi wenze ukuhlola okuqhubekayo ukuze uthuthukise imiphumela yakho futhi uthuthukise imali yakho yokukhangisa ye-PPC ku-Noom.
10. Izibonelo: Impumelelo yebhizinisi ohlelweni lwe-Noom's PPC
Izindaba eziningi zempumelelo zirekhodwe ohlelweni lwe-Noom's PPC lwezinkampani ezikwazile ukuthola imiphumela ebalulekile. Lezi zibonelo zezifundo zinikeza ukubheka okuningiliziwe kokuthi izinkampani zilusebenzise kanjani uhlelo lwe-Noom's PPC ukuze ziqhubekisele phambili ukukhula kwazo nokufeza izinhloso zazo zebhizinisi.
Lezi zibonelo zezifundo zixoxa ngamasu namaqhinga ahlukene asetshenziswa amabhizinisi ukukhulisa impumelelo yawo ohlelweni lukaNoom lwe-PPC. Izigaba ezahlukene zenqubo ziyacutshungulwa, kusukela ekuhleleni nasekulungiseni kokuqala kuya ekuqapheni okuqhubekayo kanye nokwenza kahle. Okokufundisa, amathiphu kanye nezibonelo ezisebenzayo kunikezwa ukusiza amabhizinisi athole imiphumela engcono kakhulu.
Ukwengeza, amathuluzi abalulekile asetshenziswe izinkampani ukuphatha nokwenza kahle imikhankaso yazo ye-PPC ku-Noom ayagqanyiswa. Lawa mathuluzi avumela izinkampani ukuthi zikhulise ukuchayeka kwazo futhi zenze imbuyiselo ebalulekile ekutshalweni kwezimali. Ngalezi zifundo eziyisibonelo, amabhizinisi azuza ukuqonda okujulile kokuthi angazuza kanjani ngokugcwele ohlelweni lwe-Noom's PPC futhi azuze impumelelo yebhizinisi efiswayo.
11. Ukuqhathanisa Uhlelo lukaNoom lwe-PPC nezinye Izinkundla Zokukhangisa
Akungabazeki ukuthi uhlelo lukaNoom lwe-PPC (ukukhokha ngokuchofoza ngakunye) lunikeza isixazululo esisebenzayo sokukhangisa sokuphromotha imikhiqizo namasevisi ku-inthanethi. Nokho, kubalulekile ukuqhathanisa lolu hlelo nezinye izinkundla zokukhangisa ezidumile ngaphambi kokwenza isinqumo. Lapha sichaza umehluko omkhulu phakathi kwe-Noom PPC namanye amapulatifomu afanayo:
1. Ukukhomba kanye Nezethameli: Enye yezinzuzo ezibalulekile zohlelo lwe-Noom's PPC ikhono lalo lokukhomba izethameli ezithile. I-Noom isebenzisa idatha enemininingwane yabantu kanye nobuchwepheshe bokulandelela ukuziphatha ukuze bakhombe futhi bafinyelele abasebenzisi okungenzeka babe amakhasimende. Lokhu kukhomba okunembayo kungasiza ekwandiseni imbuyiselo ekutshalweni kwezimali futhi kunciphise ukusetshenziswa kokukhangisa. Uma kuqhathaniswa namanye amapulatifomu, i-Noom igqama ngokugxila ekwenzeni kube ngokwakho kanye nokuxhumana nezithameli eziqondiwe.
2. Amathuluzi okuhlaziya: Omunye umehluko obalulekile izinhlobonhlobo zamathuluzi okuhlaziya nokulandelela anikezwa nguNoom. Inkundla inikeza imibiko enemininingwane mayelana nokusebenza kwesikhangiso, okuhlanganisa amamethrikhi afana nezinga lokuchofoza, izinga lokuguqulwa, nezindleko ngokutholwa ngakunye. Lawa mamethrikhi abalulekile ekuhloleni impumelelo yomkhankaso wokukhangisa nokuwulungisa njengoba kudingeka. Uma kuqhathaniswa nezinye izinkundla, i-Noom igqama ngokugxila ekuhleni nasekufinyeleleni idatha enembile esiza ekuthuthukiseni isu lokukhangisa.
3. Ukuhlanganiswa namanye amathuluzi okuthengisa: I-Noom ihlanganisa kalula namanye amathuluzi okuthengisa nezinkundla, inikeze abakhangisi umuzwa ongenazihibe nongenazihibe. Lokhu kuvumela ukuphathwa ngokuphumelelayo kwemikhankaso yokukhangisa nokusebenzisana okungcono namanye amaqembu okukhangisa. Uma kuqhathaniswa namanye amapulatifomu, i-Noom igqama ngekhono layo lokuhlanganisa nezinhlelo ze-CRM (Customer Relationship Management) namanye amathuluzi ezishintshayo zokumaketha, okwenza kube lula ukulandelela nokulandelela imikhondo ekhiqizwa ngohlelo lwe-PPC.
Ngamafuphi, uhlelo lukaNoom lwe-PPC lugqama ngokuhlukaniswa kwalo okunembayo, amathuluzi okuhlaziya anemininingwane, nokuhlanganiswa namanye amathuluzi okuthengisa. Uma kuqhathaniswa nezinye izinkundla zokukhangisa, i-Noom inikeza isixazululo esiqinile nesisebenzayo sokuphromotha imikhiqizo namasevisi ku-inthanethi. [END
12. Ukucatshangelwa kwezomthetho nokuziphatha kokukhangisa kwe-PPC ku-Noom
Lapho usebenzisa imikhankaso yokukhangisa ye-PPC kuplathifomu ye-Noom, kubalulekile ukucabangela uchungechunge lokucatshangelwa kwezomthetho nezimiso zokuziphatha ukuze kuqinisekiswe ukuthobela nokugwema noma yiluphi uhlobo lokuziphatha okungabazekayo. Nazi iziqondiso ezibalulekile:
- Respeto por los derechos de autor: Qiniseka ukuthi konke okuqukethwe ezikhangisweni zakho kuthobela imithetho ye-copyright. Gwema ukusebenzisa izithombe, umbhalo nanoma iyiphi enye into engase yephule amalungelo empahla yengqondo yezinkampani zangaphandle.
- Iqiniso nokwethembeka: Kubalulekile ukuthi izikhangiso zakho zicace, zibe sobala futhi zinembile uma kuziwa ekukhangiseni imikhiqizo noma amasevisi ku-Noom. Gwema ukwenza izimangalo ezingamanga noma ezidukisayo futhi unikeze ulwazi olunembile mayelana nemikhiqizo noma amasevisi akho.
- Ukuvikelwa kobumfihlo: Ukuhlonipha ubumfihlo babasebenzisi kubalulekile. Sicela uqinisekise ukuthi uthola imvume efanele ngaphambi kokuqoqa noma yiluphi ulwazi lomuntu siqu futhi uthobelana nemithetho nezimiso zokuvikela idatha esebenzayo.
Khumbula ukuthi ukwehluleka ukuthobela lezi zimiso ezingokomthetho nezokuziphatha kungaba nemiphumela engemihle kukho kokubili umkhiqizo wakho kanye no-Noom. Ngakho-ke, kubalulekile ukukhuthala futhi usebenze ngokuzibophezela lapho udala futhi ulawula imikhankaso yakho yokukhangisa ye-PPC kule nkundla.
13. I-FAQ Yohlelo Lokukhangisa lwe-Noom PPC
Ngezansi uzothola izimpendulo zemibuzo evame kakhulu ehlobene nohlelo lwethu lokukhangisa lwe-Noom PPC (Pay Per Click). Uma uneminye imibuzo eyengeziwe, ungangabazi ukusithinta.
1. Luyini uhlelo lokukhangisa lwe-Noom PPC?
Uhlelo lokukhangisa lukaNoom lwe-PPC luyisu lokumaketha kwedijithali elikuvumela ukuthi ukhuphule ukubonakala kwebhizinisi lakho ezinjinini zokusesha. Ngalolu hlelo, uzokwazi ukubeka izikhangiso emiphumeleni yosesho lwe-Google futhi ukhokhe kuphela uma abasebenzisi bechofoza esikhangisweni sakho. Lokhu kukusiza ukuthi ufinyelele izethameli ozihlosile ngempumelelo futhi ulawule ibhajethi yakho ngokunembe kakhudlwana.
2. Yiziphi izinzuzo zokusebenzisa uhlelo lokukhangisa lwe-Noom's PPC?
- Ukubonakala okukhulu: Ngokubeka izikhangiso emiphumeleni yosesho, ibhizinisi lakho lizovela phezulu ekhasini, likhulise ukubonakala kwakho kanye nethuba lokuthi abasebenzisi bazochofoza kulo. iwebhusayithi yakho.
- Ukuhlukaniswa okunembile: Uzokwazi ukubonisa izikhangiso zakho kuphela kubantu abathanda imikhiqizo noma amasevisi akho, kungaba ngendawo yezwe, ulimi, noma amagama angukhiye athile.
- Ukulawulwa kwesabelomali: Ngohlelo lokukhangisa luka-Noom lwe-PPC, uyanquma ukuthi ufuna ukuchitha malini ekukhangiseni. Uzokhokha kuphela uma abasebenzisi bechofoza esikhangisweni sakho, okukuvumela ukuthi ulungise ibhajethi yakho kalula futhi ulawule imbuyiselo yakho ekutshalweni.
3. Ngingaqala kanjani ukusebenzisa uhlelo lokukhangisa lwe-Noom's PPC?
Ukuze uqale ukusebenzisa uhlelo lokukhangisa luka-Noom lwe-PPC, kufanele uqale yenza i-akhawunti endaweni yethu yesikhulumi. Okulandelayo, uzodinga ukwenza ucwaningo ngamagama angukhiye abalulekile ebhizinisini lakho futhi ulungiselele imikhankaso yakho yokukhangisa, uthole izinhloso, isabelomali, kanye nokuhlukaniswa kwezethameli zakho. Uma usumise yonke into, uzokwazi ukuqala ukubonisa izikhangiso zakho futhi ugade ukusebenza kwazo ngenkundla yethu yokulandela ngomkhondo nezibalo.
14. Iziphetho: Ukuhlolwa kokusebenza ngempumelelo kohlelo lwe-Noom's PPC
Uma ukuphumelela kohlelo luka-Noom lwe-PPC seluhloliwe, singaphetha ngokuthi lubonise ukuthi luyithuluzi elisebenza kahle kakhulu ekufinyeleleni izinjongo zokwehlisa isisindo kanye nokushintsha imikhuba enempilo. Imiphumela etholiwe ibonisa ukwehla okukhulu kwesisindo sabahlanganyeli, kanye nokuthuthukiswa kwesimo sabo sezempilo esijwayelekile.
Okunye okugqamile kwalolu hlelo indlela yalo esekelwe kumasu okushintsha ukuziphatha. Ngokusebenzisa amasu afana nokubeka imigomo, ukulandelela ukudla kwe-caloric, kanye nogqozi lwansuku zonke, ababambiqhaza bakwazile ukuguqula imikhuba yabo yokudla ngendlela eqhubekayo ngokuhamba kwesikhathi. Ngaphezu kwalokho, amathuluzi asebenzisanayo ahlinzekwa inkundla ye-Noom enze lula ukubambelela kuhlelo nokuqapha komuntu ngamunye komsebenzisi ngamunye.
Esinye isici esibalulekile esibe nomthelela ekusebenzeni kahle kwalolu hlelo ukusetshenziswa ubuhlakani bokwenziwa kanye nokuhlaziywa kwedatha. Ngokusebenzisa ama-algorithms athuthukile, uNoom ukwazile ukunikeza izincomo eziqondene nawe kubahlanganyeli ngamunye, okukhulise ukusebenza kahle kohlelo. Ukwengeza, idatha eqoqwe ngesikhathi sokulandelela komsebenzisi isivumele ukuthi siqhubeke sithuthukisa isistimu ye-Noom, siyivumelanise nezidingo zomuntu ngamunye zomsebenzisi ngamunye.
[QALA-OKUPHAKATHI]
Sengiphetha, i-Noom iyinkundla engenalo uhlelo oluthile lwe-PPC (izindleko zokukhangisa ngokuchofoza ngakunye). Yize leli su lokumaketha ku-inthanethi lisetshenziswa kabanzi izinsiza nezinhlelo zokusebenza eziningi namuhla, i-Noom igqama ngokugxila kwayo kwezempilo. kanye nenhlalakahle ngezinhlelo eziqondene nawe zokwehlisa isisindo kanye nezinguquko endleleni yokuphila.
Nakuba i-Noom isebenzisa izindlela ezihlukahlukene zokumaketha nezokukhangisa ukuze ikhuthaze izinsizakalo zayo, izindleko ngokuchofoza ngakunye akuyona enye yezinketho ezitholakalayo. Kunalokho, inkundla isuselwe esakhiweni sokubhaliselwe esinikeza abasebenzisi ukufinyelela kusethi ebanzi yamathuluzi nezisetshenziswa ezidizayinelwe ukubasiza bafinyelele imigomo yabo.
Umkhuba wokukhangisa we-PPC ungasebenza ngempumelelo kakhulu ekufinyeleleni amakhasimende amasha ku-inthanethi, kodwa uNoom ukhethe ukugxila kwikhwalithi yesevisi yakhe futhi anikeze indlela yomuntu siqu yomsebenzisi ngamunye.
Ngamafuphi, i-Noom ayinalo uhlelo oluthile lwe-PPC, kodwa inikeza abasebenzisi bayo uchungechunge lwamathuluzi nokuqukethwe okuhlukile ukuze baqhube uhambo lwabo oluya empilweni enempilo.
[ISINGENISO SOKUPHELA]
Ngingu-Sebastián Vidal, unjiniyela wekhompyutha ozifelayo ngobuchwepheshe kanye ne-DIY. Ngaphezu kwalokho, ngingumdali we tecnobits.com, lapho ngabelana khona ngezifundo zokwenza ubuchwepheshe bufinyeleleke kakhudlwana futhi buqonde wonke umuntu.