- I-Instagram yethula i-"Your Algorithm" ukuze ilungise ukuthi yiziphi izihloko ezivela kuma-Reels.
- I-AI ye-Meta ikhiqiza uhlu lwezinto ezithandwa umsebenzisi angazihlela ngokuningiliziwe.
- Lo mbukiso uqala e-United States futhi kulindeleke ukuthi usabalale uye eYurophu.
- Ushintsho luphendula ekucindezelweni kokulawula kanye nesidingo sokucaca kwe-algorithmic.
I-Instagram isiqalile ukushintsha kakhulu indlela enquma ngayo ukuthi yikuphi okuqukethwe okufanele ikukhonjiswe kumuntu ngamunye. isici esisha esibizwa ngokuthi «I-algorithm yakhoInethiwekhi yokuxhumana nabantu ifuna abasebenzisi bakwazi ukuthola uhlelo lokuncoma, olusebenza cishe njengebhokisi elimnyama kuze kube manje.
Lesi sici esisha sigxila kuqala ku- Ithebhu yama-reels Futhi kuthembisa into abaningi abebeyicela iminyaka eminingi: lungisa ngqo izihloko ezivela kokuphakelayongaphandle kokuthembela kuphela kulokho ubuhlakani bokwenziwa obukuhumushayo kusukela ekuthandweni, kumazwana, noma esikhathini esichithwa ubukele ividiyo.
Iyini ngempela "i-Algorithm yakho" futhi ikuphi?
Ithuluzi elisha lihlanganiswe ku-interface ye-Reels uqobo futhi livezwa njenge- iphaneli yokulawula ye-algorithm yokuncomaEsikhundleni sokuchofoza nje ukuthi "anginasithakazelo" noma ukuthanda okuthunyelwe bese ulinda uhlelo ukuthi lufunde, umsebenzisi uzoba nenketho ebonakalayo yokubuyekeza nokushintsha izintshisekelo zakhe.
Lapho bengena kumaReels, isithonjana esinemigqa emibili nezinhliziyo phezulu. Ukuyithinta kuvula ingxenye ebizwa ngokuthi "I-algorithm yakho"lapho i-Instagram ibonisa uhlobo lwesifinyezo esenziwe ngezifiso ngezindikimba ekholelwa ukuthi zichaza i-akhawunti ngayinye: kusukela kumafilimu ezemidlalo noma asabekayo kuya ekupendweni, imfashini noma umculo we-pop.
Leso sifinyezo sikhiqizwe yi- I-AI ye-Meta isekelwe emsebenzini wakamuvaUhlelo lokusebenza luhlanganisa ukuziphatha, ukusebenzisana, kanye nesikhathi sokubuka ohlwini oluqondakalayo kumsebenzisi ojwayelekile, okuthi okokuqala ngqa abone ukuthi uhlelo lucabangani ngempela ngezinto azithandayo.
Ngaphansi kwaleyo blokhi evamile kuvela i- uhlu olubanzi kakhulu lwezigaba eziphakanyisiwe, ihlelwe ngokwesilinganiso sokufaneleka komuntu ngamunye, uhlu olubuyekezwa njengoba usebenzisana nokuqukethwe.
Indlela yokwenza ngokwezifiso i-algorithm ye-Instagram
Izindaba ezinkulu ukuthi lolu hlu alugcini nje ngokufundisa, kodwa futhi luyahleleka. "I-algorithm yakho" ivumela umsebenzisi ukuthi abonise ngokucacile ukuthi yini afuna ukuyibona kakhulu nokuthi yini angafuni ukuyibona kakhulu., ngaphandle kwesidingo sokuya kuvidiyo ngevidiyo ukhetha izinketho ngazinye.
Empeleni, umane ukhethe izihloko ofuna ukuzibeka phambili bese uhlelo luzoqala ukuzibonisa. Ama-Reels ahlobene kakhulu cishe ngokusheshaUma, isibonelo, umuntu ethola ikhofi ekhethekile sekwephuzile futhi efuna ukungena kuleyo ndawo, angayifaka njengesithakazelo futhi aqale ukubuka amavidiyo mayelana namakhofi, ama-barista, kanye nezindlela zokulungiselela ngemizuzu embalwa.
Ngokufanayo, kungenzeka Susa izigaba ezingasenasithakazeloUma okuphakelayo kwakho kugcwele umdlalo noma uchungechunge ongasalulandeli, ungasusa leso sihloko ohlwini ukuze i-algorithm inciphise ngokusobala ukuba khona kwaso ezincomweni ze-Reels.
I-Instagram ivumela ngisho Engeza mathupha izintshisekelo ezingakaveli ngaphakathi kweziphakamiso ezikhiqizwe ngokuzenzakalelayo, okwandisa ububanzi bokwenza kube ngokwakho ngale kwalokho i-AI ekutholile kuze kube manje.
Esinye isici esiphawulekayo ukuthi kungenzeka Yabelana ngaleso sifinyezo sezinto ozithandayo ezindabeni zakhoLokhu kufana nezifinyezo zaminyaka yonke zamapulatifomu omculo, ukuze abalandeli babone ngokushesha ukuthi yiziphi izingoma ezivelele ku-algorithm yomuntu ngamunye.
I-AI ye-Meta isebenzela ukwenza kube ngokwakho
Lonke lolu hlelo luthembele ekusetshenzisweni okujulile kwe Ubuhlakani bokwenziwa kuma-algorithms e-InstagramLe nkampani isebenzisa amamodeli ahlaziya umsebenzi wabasebenzisi ukuze ihlonze amaphethini kanye nezintshisekelo zeqembu zibe yizigaba eziqondakalayo.
Abaphathi bemikhiqizo kunethiwekhi yezokuxhumana bachaza ukuthi i-AI ifingqa okuthandwa yindaba ngayinye ngokusekelwe ekuziphatheni kwayoAmavidiyo abukwayo kuze kube sekupheleni, okuthunyelwe okugciniwe, ukuthandwa, ukuphawula, ngisho nesivinini sokuskrola ku-feed konke kusetha iphethini.
Uma uhlelo luhluleka futhi lufaka umuntu isithakazelo angenaso ngempela, Ithuluzi elisha likuvumela ukuthi ususe lelo lebula ngqo ku-algorithm.Lokhu kulungiswa ngesandla kuba yindlela elula yokunikeza impendulo kumodeli nokulungisa izibikezelo zayo zesikhathi esizayo.
I-Instagram igcizelela ukuthi le ndlela ifuna Thuthukisa ukufaneleka kwezincomo futhi ugweme ukugcwala kokuqukethwe okungafaneleNgokuvumela ukulungiswa okucacile, inhloso iwukuba umsebenzisi azizwe sengathi unokulawula kwangempela lokho okubonakala esikrinini.
Le nkampani iphinde yabonisa ukuthi ulwazi oluqoqwe ku-"Your Algorithm" luzoqala lusetshenziswe kuma-Reels, kodwa Inhloso yabo ukukhulisa le logic kwezinye izigaba ezifana ne-Explorengaleyo ndlela kuqinisa ulwazi oluhambisanayo kuyo yonke indawo yohlelo lokusebenza.
Ukulawula okwengeziwe ngokuphakelayo kanye nesisindo se-AI
Ngaphezu kokulungisa izingqikithi ezithile, i-Meta ihlola ngaphakathi indlela enesifiso esikhulu nakakhulu: vumela umsebenzisi ukuthi anqume ukuthi ufuna i-AI ibe nesisindo esingakanani ezincomweniLo mbono, owaziwa ekuhlolweni ngokuthi "i-Algorithm Yakho", wethulwa njengezinga elengeziwe lokulawula.
Ngokusho kokuvuza kanye nolwazi olukhishwe abezindaba abakhethekile, lolu hlelo luzovumela lungisa ithonya lezinhlobo ezahlukene zezibonakaliso, njengezintshisekelo zezihloko, ukuthandwa kokuqukethwe, okuthunyelwe okuvela kuma-akhawunti afanayo, noma izitayela ezitholwe amamodeli e-AI.
Umgomo uwukuba umuntu ngamunye akwazi ukusondela ku- okuphakelayo okuphethwe abangani nama-akhawunti alandelwayonoma uvule umnyango wokuqukethwe okuningi okunconywayo, kuye ngokuthi ukhetha ini. Inketho yokuvumela abasebenzisi ukuthi banciphise kakhulu inani lezikhala ezikhethwe ngokuzenzakalelayo nayo iyacatshangelwa.
Nakuba kungacaci okwamanje ukuthi kuzonikezwa yini ukulawula okugcwele cishe khubaza ngokuphelele ukungenelela kwe-algorithmicKuphakanyiswa ukuthi kuzoba namazinga ahlukene okulungiswa, ukuze okuphakelayo kube ngokwezikhathi, kusekelwe kakhulu ebudlelwaneni, noma kugxile kakhulu ekutholeni.
Okwamanje, i-Instagram izama ukuhlukahluka kwaleli phaneli lokulawula futhi ixwayisa ngokuthi ezinye izinketho Zingashintsha ngaphambi kokuthunyelwa okukhuluOkwamanje, eziningi zalezi zici zisesigabeni sokuhlola esilinganiselwe.
Ukuqhathanisa ne-TikTok, i-Pinterest kanye ne-Threads
Ukuthutha kwe-Instagram akwenzekanga ngokuzumayo. Amanye amapulatifomu ezokuxhumana abelokhu ethula izinketho ezifanayo isikhathi esithile. lungisa i-algorithm bese ulungisa izincomoyize kunezindlela ezahlukene, futhi ngokuvamile, ezingenamininingwane eminingi.
Endabeni yeTikTok, inkampani engumzali iByteDance ifake isicelo ukulawula ngaphakathi kokuphathwa kwezinkinga Ikuvumela ukuthi usebenzise isilayidi ukuze ubone okuqukethwe okukhiqizwe yi-AI noma okunamandla amaningi noma amancane. Nakuba inikeza imithetho ethile, incike ezigabeni ezijwayelekile futhi ayifinyeleli ezingeni le-granularity elinikezwa yi-Instagram.
I-Pinterest, yona, ifake izinketho ze vala izigaba zetimu umsebenzisi angafuni ukuzibona, njengobuhle, imfashini, noma ubuciko, ikakhulukazi kokuqukethwe okususelwa ekuhlakanipheni kokwenziwa. Okubaluleke kakhulu lapho ukunciphisa umsindo ezindaweni ezithile, kunokubhala kabusha ngokuphelele imephu yezintshisekelo.
Ngaphakathi kwe-Meta ecosystem uqobo, kukhona olunye ucwaningo olufanele oluqhubekayo: Ukwenza ngokwezifiso okuphakelayo kwe-Threads kusetshenziswa umyalo othi "Dear Something"Kulesi simo, umsebenzisi angabhekana ne-algorithm futhi acele okuthunyelwe okuningi noma okuncane ngesihloko esithile, njenge-basketball, ubuchwepheshe, noma imfashini.
Isu le-Meta lomhlaba wonke likhomba ohlangothini olufanayo: hlinzeka ngamathuluzi abonakalayo okulawula ulwazi lwe-algorithmic futhi siphendule kokubili umncintiswano kanye nezidingo zabasebenzisi ezibaluleke kakhulu ekusebenzeni kwalezi zinkundla.
Njengoba ibhekene nalezi zindlela, i-Instagram ifuna ukuzihlukanisa ngokunikeza uhlu olubanzi nolwenzelwe wena lwezintshisekelo, kanye nekhono lokuhlela elikhululekile, okuhlanganisa nokufakwa kwezindikimba ezichazwe ngumsebenzisi.
Ukuthunyelwa, izilimi, kanye nokungabaza ngokufika kwayo eYurophu
Umsebenzi we Ukulungiswa kwe-algorithm ku-Reels kuqaliswa okokuqala e-United StatesEkuqaleni itholakala ngesiNgisi kuphela, i-Meta ihlela ukunwebeka kwezinye izimakethe futhi yengeze izilimi ezengeziwe, yize ingenaso isikhathi esiqinile sawo wonke amazwe.
Le nkampani imemezele inhloso yayo yokuletha i-"Your Algorithm" emhlabeni jikeleleKodwa-ke, ulwazi lwakamuva lubonisa ukuthi akuyona yonke imikhiqizo emisha efika ngesikhathi esifanayo noma enezimpawu ezifanayo kuzo zonke izindawo.
EYurophu, ikakhulukazi eSpain, ukusetshenziswa kwalezi zinhlobo zemisebenzi kuhlangana nesici esibalulekile: uhlaka lokulawula lwe-European Union mayelana nedatha, ubumfihlo kanye nokusobalaIziphathimandla zomphakathi zifuna kakhulu ukucaciselwa ngendlela izinqumo ze-algorithmic ezenziwa ngayo.
Leli thuluzi lithembele kakhulu ku-AI ye-Meta ukuze lilungiselele kusengaphambili i-algorithm, into engase kungqubuzana nezibopho ezithile zomthethonqubo waseYurophu uma kungaphelezelwa izincazelo ezanele kanye neziqinisekiso zokusetshenziswa kahle kwedatha yomuntu siqu.
Akusikho okokuqala ukuthi umsebenzi oxhumene nobuhlakani bokwenziwa usetshenziswe. Ifika kusenesikhathi e-United States futhi ibambezelekile e-EUnoma ingaqaliswa ngisho nemikhawulo ethile ukuze ihambisane nemithethonqubo ye-EU. Ngakho-ke, kungenzeka ukuthi ulwazi luzothatha isikhathi eside ukuthi lutholakale eSpain noma luzofika nokulungiswa kwalo.
Ukucaca kwe-algorithm kanye nengcindezi yokulawula
Lolu shintsho lwenzeka ngaphakathi komongo lapho Abalawuli kanye nabasebenzisi bafuna ukucaca okwengeziwe mayelana nendlela ama-algorithms asebenza ngayo ukuthi ubani onquma okubonwayo nalokho okufihliwe ezinkundleni zokuxhumana. Impikiswano ayiyona nje eyobuchwepheshe, kodwa futhi ingeyezenhlalo nezepolitiki.
Abagxeki kanye nochwepheshe kwezokuxhumana zedijithali bebelokhu bekhomba iminyaka eminingi ukuthi lezi zinhlelo zingakwazi amakamelo okuqinisa i-echo, ukunikeza imibono efana neyomsebenzisi kuphela, noma ukunikeza ukubonakala okwengeziwe kokuqukethwe okuyinkinga uma kudala ukuxhumana okuningi.
Ezinkampanini ezinkulu zobuchwepheshe, i-algorithm iyingxenye yenzuzo yazo yokuncintisana futhi ibilokhu iphathwa njenge isithako esiyimfihloNokho, lokhu kungabonakali kungqubuzana nezidingo ezintsha zezinhlangano ezilawulayo, ezidinga ukucaca okukhulu kanye namandla okungenelela angeziwe kulabo abasebenzisa lezi zinkundla.
E-European Union, imithetho yakamuva eqondiswe ezinkundleni ezinkulu ze-inthanethi Bagcizelela ukuthi umsebenzisi kufanele akwazi ukuthonya indlela okuqukethwe kwakhe okwenziwe ngayo ngokwezifiso. futhi babe nezinketho ezingaphazamisi kakhulu uma befisa. Izindlela ezifana ne-"Your Algorithm" zingasiza i-Meta ukuthi ivumelane kangcono nalezi zibopho.
Ngesikhathi esifanayo, i-Instagram izama nokuphendula ukukhathala okukhula phakathi kwabanye abasebenzisi bayo, abathi Babona okuphakelayo njengokungahleliwe futhi okubuswa okuqukethwe abangacelanga ukukubona.ikakhulukazi ngefomethi yevidiyo emfushane.
Umthelela kubadali, amabhrendi kanye nabasebenzisi eSpain
Uma lesi sici sigcina sifika eYurophu ngaphansi kwezimo ezifanayo, imiphumela yaso Abadali bokuqukethwe, izinkampani kanye nabasebenzisi eSpain Lezi zinguquko zingaba zibalulekile. I-algorithm izoyeka ukuba ngumdlali ongabikezeleki nhlobo futhi, okungenani ngokwengxenye, izoba yinto elungisekayo.
Kubadali, ukuba nezilaleli ezingakwazi Ukuhlaziya izintshisekelo zakho kuzokwenza ukuhlukaniswa kube sobala.Ama-Reels ngesihloko esithile angahamba kangcono phakathi kwalabo abamemezela ukuthi bayawuthanda lowo mkhakha, kuyilapho enciphisa ukufinyelela phakathi kwalabo abawunqabele.
Imikhiqizo kanye namabhizinisi endawo nawo azobona izinguquko: ukubaluleka kokuvela ezigabeni ezichazwe kahle Kungaba kukhulu nakakhulu, futhi amasu okuqukethwe aqondile angakhula uma kuqhathaniswa nezindlela ezivamile kakhulu ezithembele kuphela ekusakazeni.
Kumsebenzisi ojwayelekile, umphumela oyinhloko uzoba umuzwa omkhulu wokulawula isikhathi esichithwa kuhlelo lokusebenzaUkukwazi ukutshela i-Instagram ukuthi iyeke ukugcizelela ezimfashinini noma ezindikimbeni ezithile futhi iqinise ezinye eziwusizo noma ezithakazelisayo kungathuthukisa ubudlelwano nepulatifomu.
Ngesikhathi esifanayo, lezi zinhlobo zokulawula zingavula ezinye izingxoxo: ngezinga elingakanani lungisa i-algorithm ukuze ibonise okuqukethwe okuhlobene kuphela Kuqinisa amabhamuza olwazi, noma ngabe kuyalulekwa yini ukugcina izinga elithile lokuthola okungahleliwe ukuze ungazivaleli kakhulu emibonweni emisha.
Isinyathelo se-Instagram sokuvumela umuntu ngamunye ukuthi ahlele i-algorithm yakhe siqu siphawula iphuzu lokushintsha ebudlelwaneni phakathi kwabasebenzisi kanye nezincomo ezizenzakalelayo. amaphaneli entshisekelo ahlelekayo, ukulungiswa kwesisindo se-AI, kanye nokucaca okukhulu Ikhomba imodeli lapho ukwenza ngokwezifiso kuphelelwa yinqubo engabonakali futhi kuba yinto engathinteka, ibuyekezwe futhi ilungiswe, kube nemiphumela eqondile kulokho esikubona nsuku zonke kokuphakelayo kwethu.
Ngingumshisekeli wezobuchwepheshe oguqule izintshisekelo zakhe "ze-geek" zaba umsebenzi. Ngichithe iminyaka engaphezu kwengu-10 yempilo yami ngisebenzisa ubuchwepheshe obusezingeni eliphezulu kanye nokukitaza ngazo zonke izinhlobo zezinhlelo ngenxa yelukuluku lokufuna ukwazi. Manje sengiqeqeshelwe ubuchwepheshe be-computer nemidlalo yama-video. Lokhu kungenxa yokuthi sekuphele iminyaka engaphezu kwengu-5 ngisebenza ngokubhalela amawebhusayithi ahlukahlukene ezobuchwepheshe nemidlalo yevidiyo, ngenza izindatshana ezifuna ukukunikeza imininingwane oyidingayo ngolimi oluqondakala yiwo wonke umuntu.
Uma unemibuzo, ulwazi lwami lusukela kuyo yonke into ehlobene nesistimu yokusebenza ye-Windows kanye ne-Android yomakhalekhukhwini. Futhi ukuzibophezela kwami kuwe, ngihlala ngizimisele ukuchitha amaminithi ambalwa futhi ngikusize uxazulule noma yimiphi imibuzo ongase ube nayo kulo mhlaba we-inthanethi.