Indlela yokubika isayithi ku-Google

⁢ Ungabika kanjani isayithi ku-Google: Enye yezindlela ezinhle kakhulu zokwandisa ukubonakala kusuka kusayithi iwebhusayithi iwukuqinisekisa ukuthi ikhonjwe ngendlela efanele ezinjinini zokusesha. I-Google, ngaphandle kokungabaza, iyinjini yokusesha esetshenziswa kakhulu, ngakho-ke kubalulekile ukuthi isayithi lakho laziwe futhi licatshangelwe yilo mdondoshiya wokusesha ku-inthanethi. Ngenhlanhla, kunezindlela ezilula nezisebenzayo zokwazisa i-Google ngobukhona bewebhusayithi yakho nokwenza lula ukukhonjwa kwayo. Kulesi sihloko, sizokukhombisa Igxathu emvakwe gxathu ubika kanjani isayithi lakho ku-Google futhi uqiniseke ukuthi ivela emiphumeleni yosesho ngendlela engcono kakhulu ngangokunokwenzeka.

Isinyathelo 1: Qinisekisa ubunikazi besayithi: Ngaphambi kokuthi uqale ukwazisa i-Google mayelana iwebhusayithi yakho, kubalulekile ukuqinisekisa ukuthi ungumnikazi noma umlawuli wayo. Lokhu kubalulekile ukuze ugweme ukukhohlisa okungenzeka noma⁤ izimangalo ezivela kwabanye abantu mayelana nesayithi lakho. Ukuze uqinisekise ubunikazi, i-Google inikeza izinketho ezimbalwa, okuhlanganisa ukufaka i-meta tag kukhodi ye-HTML yekhasi lakho eliyinhloko noma ukulayisha. kusuka kufayela I-HTML ekhethekile ngeseva yakho.

Isinyathelo sesi-2: Dala i-akhawunti ku-Google Search Console: I-Google⁤ Search ⁤Console iyithuluzi lamahhala elinikezwe i-Google elikuvumela ukuthi uhlaziye futhi uthuthukise ukusebenza kwe- iwebhusayithi emiphumeleni yosesho. Uma usuqinisekise ubunikazi besayithi lakho, kubalulekile yenza i-akhawunti kule nkundla ukuze ukwazi ukwenza isenzo esilandelayo.

Isinyathelo sesi-3: Thumela imephu yesayithi lakho: ⁢Imephu yesayithi yifayela le-XML eliqukethe ulwazi mayelana⁢ nesakhiwo nokuqukethwe⁤ kwewebhusayithi yakho. ⁢Ukuhambisa le mephu ⁢ku-Google nge-Search Console kwenza ukukhomba kube lula ⁢futhi kuthuthukisa ukunemba kwenjini yokusesha ekusesheni nasekuqondeni isayithi lakho. Ukuze uhambise imephu yakho yesayithi, vele ulandele imiyalelo ekukhonsoli yosesho futhi uqiniseke ukuthi ifayela liyafinyeleleka⁢ futhi lisesikhathini samanje.

Khumbula ukuthi ukwazisa kahle i-Google ngobukhona bewebhusayithi yakho kubalulekile ukuze uqinisekise ubukhona bayo emiphumeleni yosesho. Landela lezi zinyathelo futhi usebenzise amathuluzi afanelekile ukuze uzuze ukukhomba okusebenzayo nokubonakala okungcono ku-inthanethi.

1. Ukuqinisekiswa kobunikazi besayithi ku-Google

Ukuze wazise i-Google mayelana nobunikazi be iwebhusayithi, kuyadingeka ukuqinisekisa ngokusemthethweni ukuthi ngempela unegunya nokulawula phezu kwayo. Lokhu kuzokuvumela ukuthi ufinyelele amathuluzi namasevisi ahlinzekwa i-Google, njenge-Search Console noma i-Google Analytics, ehlinzeka ngolwazi olubalulekile mayelana nokusebenza nokubonakala kwesayithi lakho emiphumeleni yosesho.

Qinisekisa ubunikazi besayithi ku-Google kuyinqubo elula kodwa edingekayo. Uma usudale eyakho I-akhawunti ye-GoogleKumelwe ulandele lezi zinyathelo:

1. Engeza isayithi lakho ku-akhawunti yakho ye-Google Search Console: Finyelela inkundla ye-Google Search Console bese ungena nge-akhawunti yakho. Bese, sebenzisa inketho ethi “Engeza impahla” ukuze ufake i-URL yesayithi lakho. I-Google izokunikeza ikhodi yokuqinisekisa okufanele uyibeke ekhasini lasekhaya lewebhusayithi yakho Ngokungeza le khodi kusayithi lakho, uzobe ubonisa ukuthi uyakwazi ukufinyelela nokuyilawula ngempela.

2. Qinisekisa ubunikazi ⁤ngomhlinzeki wakho wesizinda: Uma ufuna ukugwema ukungeza ikhodi yokuqinisekisa ye-Google ngqo kusayithi lakho, ungaphinda uqinisekise ubunikazi ngomhlinzeki wakho wesizinda. Kuzilungiselelo zomhlinzeki wakho wesizinda, ngokuvamile uzothola inketho yokwengeza amarekhodi e-DNS. Lapha ungakwazi ukwengeza ikhodi yokuqinisekisa enikezwe i-Google. Uma usukwenzile lokhu, i-Google izokwazi ukuqinisekisa ukuthi ungumnikazi wesizinda.

3. Qiniseka ukuthi uyakwazi ukufinyelela zonke izinsiza kusayithi: Kubalulekile ukuqaphela ukuthi ukuze uqinisekise ubunikazi besayithi lakho ku-Google, udinga ukwenza isiqiniseko sokuthi uyakwazi ukufinyelela zonke izinsiza ezihlobene nayo. Lokhu kuhlanganisa ukufinyelela kuseva lapho isayithi lisingathwe khona, kanye nekhono lokwenza izinguquko kukhodi yomthombo. Uma ungenakho lokhu kufinyelela, kungase kube nzima kakhulu ukuqinisekisa ubunikazi futhi ungase udinge ukuthintana nomlawuli weseva⁢ukuze uthole ukugunyazwa okudingekayo.

Ngokulandela lezi zinyathelo, uzokwazi ⁢ qinisekisa ngokusemthethweni ubunikazi besayithi lakho ku-Google.Lokhu kuzokuvumela ukuthi ufinyelele anhlobonhlobo amathuluzi namasevisi ahlinzekwa yinkampani, okuholela ekuqapheni okungcono nokuthuthukisa ukusebenza⁤ iwebhusayithi⁢ yakho. Khumbula ukuthi le nqubo iyadingeka ukuze uqinisekise ukuthi ulawula futhi uthola izibalo ezinembile ngobukhona bakho kumiphumela yosesho lwe-Google.

2. Izilungiselelo zekhonsoli yosesho lwe-Google

Enye yezindlela eziphumelela kakhulu tshela i-Google ngewebhusayithi nge. Leli thuluzi linikeza abanikazi bewebhusayithi izinhlobonhlobo zezinketho zokuthuthukisa ukubonakala kwabo emiphumeleni yosesho. Okulandelayo, sizochaza izinyathelo ezidingekayo ukuze ulungiselele⁢ Ikhonsoli Yosesho futhi⁣ sithumele ulwazi lwesayithi ku-Google.

Okokuqala, kuyadingeka dala i-akhawunti kukhonsoli yosesho lwe-Google futhi uqinisekise ubunikazi bewebhusayithi. Lokhu Kungenziwa ⁢ngezindlela⁢ ezihlukile, ezinjengokulayisha ifayela lokuqinisekisa noma ukungeza ithegi yemethadatha ekhasini lasekhaya lesayithi. Uma isakhiwo sesiqinisekisiwe, i-Search Console ingafinyelelwa futhi ilungiselelwe isayithi elithile.

Uma i-Search Console isilungisiwe, ibalulekile hambisa imephu yesayithi ku-Google. Imephu yesayithi yifayela eliqukethe uhlu lwawo wonke amakhasi esizindalwazi kanye nesakhiwo sawo. Lokhu kwenza kube lula ukuthi izinjini zokusesha zikhombe amakhasi⁤. Ukwakha imephu yesayithi,⁢ ungasebenzisa amathuluzi aku-inthanethi noma ama-plugin atholakalayo kubaphathi bokuqukethwe abahlukahlukene. Uma imephu yesayithi seyidaliwe, kufanele ilayishwe ku-Search Console futhi ilinde i-Google ukuthi iyicubungule.

3. Ukwethulwa kwe-URL⁤ Kukhonsoli yosesho

Ukuze wazise i-Google ngobukhona bewebhusayithi, kubalulekile ukwethula i-URL kukhonsoli yosesho. Lokhu kuzovumela injini yokusesha ukuthi ikhombe futhi ibonise isayithi emiphumeleni yosesho kahle kakhulu. Lapho uthumela i-URL kukhonsoli yosesho, unenketho yokucela ukukhonjwa okusheshayo noma okuhleliwe.

Iphrezentheshini ye-URL: Indlela elula⁤ yokwethula ⁤i-URL kukhonsoli yosesho ukusebenzisa⁤ isici sokuhlola i-URL. Ngemva kokufaka i-URL kubha yokusesha, inketho ethi “Hlola noma iyiphi i-URL” izoboniswa. Uma usukhethe le nketho, ikhonsoli izohlaziya futhi ibonise ulwazi oluningiliziwe mayelana ne-URL, okuhlanganisa ukuthi ingabe isayithi selivele likhonjiwe noma uma kukhona izinkinga ezingase zisese.

Inkomba ngokushesha: Uma ufuna i-Google ikhombise isayithi lakho ngokushesha, ungasebenzisa isici esithi "Request Indexing". Ngemuva kokuthi i-URL isihloliwe, uzoba nenketho yokucela ukukhonjwa ngokushesha. Sicela uqaphele ukuthi le nketho itholakala kuphela kuma-URL angakakakhonjwa noma asanda kubuyekezwa.

Ukufakwa ohlwini okuhleliwe: Uma ukhetha ukuhlela ukukhonjwa kwesayithi lakho, ungenza kanjalo nge-Search Console. Ngemva kokuhlola i-URL, uzothola inketho ethi “Cela inkomba ehleliwe”. Lesi sici sikuvumela ukuthi ukhethe idethi ethile nesikhathi sokuthi i-Google igaqe futhi ikhombe isayithi lakho. Kuwusizo uma wazi ukuthi izinguquko noma izibuyekezo zizokwenziwa kuwebhusayithi yakho ngesikhathi esithile futhi ufuna i-Google ikucabangele lokhu.

Khumbula ukuthi ngokuthumela i-URL ku-Search Console, utshela i-Google mayelana newebhusayithi yakho futhi uyivumele ukuthi iyikhombe. ngempumelelo. Noma ngabe udinga ukukhonjwa ngokushesha noma ukhetha ukukuhlela, i-Search Console inikeza izinketho eziguquguqukayo zokuqinisekisa ukuthi isayithi lakho liyavela emiphumeleni yosesho. Ungakhohlwa ukuhlola i-Search Console njalo ukuze uthole ulwazi olwengeziwe futhi uqiniseke ukuthi isayithi lakho likhonjwe ngendlela efanele.

4. ⁤Ukubaluleka kwefayela le-robots.txt

Ifayela amarobhothi.txt Iyingxenye ebalulekile yanoma iyiphi iwebhusayithi, njengoba ivumela yazisa izinjini zokusesha Iziphi izingxenye zesayithi okufanele zifakwe kunkomba futhi iziphi ezingafanelekile. Leli fayela litholakala empandeni yesayithi futhi lisetshenziselwa ukuxhumana nama-bots enjini yokusesha, njenge-Google. Ukubaluleka kwayo ukuthi ivumela ukulawula okunembile kokubonakala kwamakhasi futhi ingaba nomthelela endleleni izinjini zokusesha ezikhasa ngayo futhi zethule isayithi lakho emiphumeleni yosesho.

La ilele emandleni ayo okwenza vimbela izinjini zokusesha ukuthi zikhombe okuqukethwe okuthile ongafuni ukuvela emiphumeleni yosesho. Isibonelo, uma unamakhasi omphathi noma okuqukethwe okuyimpinda ongafuni ukuthi kukhonjiswe, ungacacisa lokhu kufayela le-robots.txt Lokhu kusiza ukulondoloza ukuhlobana kwesayithi lakho futhi kuvimbele amakhasi ukuthi akhishwe ohlwini imiphumela. Ukwengeza, ungasebenzisa futhi ifayela le-robots.txt ukuze vumela ukufinyelela kuma-bot athile⁤ osesho okungaba yinzuzo kusayithi lakho, njengalezo ⁢ezihlaziya amamethrikhi noma eziqinisekisa izixhumanisi.

Ibalulekile⁤ gcina ifayela le-robots.txt kubuyekeziwe y amiswe kahle,⁣ njengoba uma iqukethe amaphutha noma ukuphikisana, ingase ⁢ afectar negativamente ukukhonjwa kwesayithi lakho ngezinjini zokusesha. Kunconywa ukusebenzisa amathuluzi afana umhloli we-robots.txt ⁤I-Google yokuqinisekisa ukuthi ifayela lisebenza kahle⁤. Kufanele futhi ukhumbule ukuthi ifayela le-robots.txt ayikuvimbeli ukufinyelela⁤ amakhasi, ivele itshele izinjini zokusesha ukuthi zizikhombe noma zingazikhombi. Ngakho-ke, kuyadingeka ukukuhambisana namanye amasu okulawula ukufinyelela, njengokusetshenziswa kwamathegi we-noindex meta noma ifayela le-.htaccess.

5. Ungawenza kanjani futhi wengeze imephu yesayithi ye-XML

Khiqiza futhi wengeze imephu yesayithi ye-XML
Imephu yesayithi ye-XML iyindlela yokwenza hlela futhi uhlele ulwazi yewebhusayithi ukuze ifinyeleleke kalula ezinjinini zokusesha. I-Google isebenzisa lawa mamephu ukuze index bese uhlukanisa amakhasi esayithi, esiza ukuthuthukisa ukubonakala⁢ emiphumeleni yosesho.

Ngoba khiqiza imephu yesayithi ye-XML, kunamathuluzi atholakalayo ku-inthanethi angakusiza ukuthi uyidale kalula. Ungasebenzisa futhi ama-plugin noma izandiso kuplathifomu yakho ye-CMS ukuze ukhiqize ngokuzenzakalelayo imephu yesayithi ye-XML. Uma usukhiqize imephu yakho, uzodinga yengeze kumkhombandlela wezimpande ⁤wewebhusayithi yakho⁤ usebenzisa⁤ ifayela le-sitemap.xml.

Kubalulekile ukugqamisa lokho, ngoba tshela i-Google mayelana nemephu yakho yesayithi ye-XML, kufanele usebenzise ithuluzi le-Google Search Console. Ngaleli thuluzi, ungakwazi hambisa imephu yakho yesayithi ukuze i-Google iyihlaziye futhi icabangele lapho ikhomba isayithi lakho. Uma sekuthunyelwe, kungase kuthathe isikhathi ukuthi i-Google icubungule futhi ibuyekeze ulwazi lwakho lwemephu yesayithi, ngakho-ke kubalulekile ukuba nesineke futhi ngezikhathi ezithile ubuyekeze ithuluzi ukuze uhlole isimo semephu yakho.

6. Ukusetshenziswa kwezinkomba kanye namathegi okulandelela

Ukwenza inkomba nokucaca kuyizinqubo ezibalulekile zokuqinisekisa ukuthi iwebhusayithi iyabonakala emiphumeleni yosesho lwe-Google. Ukufeza lokhu, kubalulekile ukusebenzisa omaka bokukhomba nokukhasa ngendlela efanele. Amathegi ezinkomba, afana ne-meta tag ethi “robots” noma i-“rel=canonical” tag, avumela i-Google ukuthi iqonde ukuthi yikuphi okuqukethwe okufanele kukhonjwe nokuthi yikuphi okufanele kushaywe indiva. Ngakolunye uhlangothi, omaka abakhasayo, njengethegi ethi “nofollow” noma iziqondiso ze-robots.txt, tshela i-Google ukuthi iziphi izixhumanisi okufanele ilandele⁤ nokuthi iziphi engazilandeli. Kubalulekile ukusebenzisa lawa malebula ngokunembe nangokungaguquguquki ‍ ukugwema izinkinga zokukhomba futhi uqinisekise ukuthi okuqukethwe okuhlobene kakhulu kuboniswa emiphumeleni yosesho.

Umkhuba omuhle wokwazisa i-Google mayelana nesakhiwo sesayithi lakho dala futhi uthumele imephu yesayithi. Imephu yesayithi yifayela ngefomethi ye-XML equkethe uhlu lwamakhasi esayithi lakho futhi inikeza ulwazi olwengeziwe mayelana nekhasi ngalinye, njengedethi egcine ukulungiswa ngayo noma imvamisa yezibuyekezo. Ngokuthumela imephu yesayithi ngethuluzi le-Google Search Console, ungasiza i-Google iqonde kangcono ukwakheka kwesayithi lakho futhi ikhombe amakhasi alo⁢ kahle kakhulu.⁢ Ukwengeza, qiniseka ukuthi amakhasi akho⁢ axhunywe ngendlela efanele usebenzisa izixhumanisi zangaphakathi. Lezi zixhumanisi zivumela i-Google ukuthi ithole amakhasi amasha futhi iqonde ukuthi ahlobana kanjani, ithuthukisa ukukhonjwa nokubonakala kwesayithi lakho.

Okunye okucatshangelwayo okubalulekile kuyena gwema okuqukethwe okuyimpinda. I-Google ijezisa amasayithi afaka okuqukethwe okufanayo kuwo wonke ama-URL amaningi, njengoba kwenza kube nzima ukunquma ikhasi elifaneleka kakhulu letemu lokusesha elinikeziwe. Ukuze ugweme lokhu, sebenzisa umaka othi ⁣»rel=canonical» ukukhombisa ukuthi yiliphi ikhasi elikhethwayo, kanye namathegi ⁢amarobhothi‍ meta ukuvimbela amakhasi ayimpinda ukuthi akhonjwe. Ukwengeza, ungasebenzisa ithuluzi lokuhlola i-URL ku-Google Search Console ukuze uhlole izinkinga eziyimpinda kusayithi lakho futhi uthathe isinyathelo sokulungisa. Ukugwema okuqukethwe okuyimpinda kubalulekile ukuze uthuthukise ukukhonjwa kwesayithi lakho futhi uthuthukise ukubonakala kwayo emiphumeleni yosesho lwe-Google.

7. Ukufakwa kwemakhaphu ehlelekile ukuthuthukisa ukubonakala

Kulesi sigaba, sizokhuluma ngokufaka umaka ohlelekile njengesu elisebenzayo lokuthuthukisa ukubonakala kwesayithi emiphumeleni yosesho lwe-Google. Imakhaphu ehleliwe ⁣ikhodi ye-HTML engezwa emakhasini ewebhu⁤ ukuze kuhlinzekwe izinjini zokusesha ngolwazi olwengeziwe nolwemininingwane mayelana nokuqukethwe ⁢kwesayithi.

Imakhaphu ehleliwe Ivumela izinjini zokusesha ezifana ne-Google ukuthi ziqonde kangcono ulwazi olukusayithi futhi inikeze ukuhlobana okukhulu emiphumeleni yosesho. Ngokusebenzisa umaka ohlelekile ofanele, abanikazi be amawebhusayithi Bangasiza i-Google ukukhomba ngokunembe kakhudlwana futhi ibonise amazwibela afakiwe, imiphumela ecebile, nezithombe ezihlobene nokuqukethwe.

Ukuze usebenzise umaka ohleliwe kuwebhusayithi yakho, kufanele ulandele imihlahlandlela ye-Google futhi usebenzise izikimu zokumaka ezitholakalayo. Ezinye izibonelo Amathuluzi omaka ahlelekile avamile ahlanganisa idatha ehlelekile yemikhiqizo, imicimbi, zokupheka, nezibuyekezo. Kubalulekile ukuqinisekisa⁢ ukuthi umaki usetshenziswa ngendlela efanele⁢ futhi i-syntax efanelekile isetshenziselwa uhlobo ngalunye lwe-schema.

Uma usebenzisa imakhaphu ehlelekile ngempumeleloAbanikazi bewebhusayithi bangathuthukisa ukubonakala kokuqukethwe kwabo emiphumeleni yosesho lwe-Google Lokhu kungaholela ekwandeni kwethrafikhi yemvelo kanye nokwanda kokuzibandakanya kwabasebenzisi. Uma ufuna ukufunda kabanzi mayelana nendlela yokusebenzisa umaki ohleliwe ukuthuthukisa ukubonakala kwesayithi lakho ku-Google, hlola imibhalo esemthethweni ye-Google noma sesha izinsiza eziku-inthanethi nezifundiso.

1. Ukuqinisekisa ubunikazi besayithi ku-Google

Isinyathelo 1: Finyelela kukhonsoli yosesho lwe-Google

Ukuze ubike isayithi ku-Google, udinga ukuqinisekisa ubunikazi besayithi ku-Google Search Console. Ukuze wenze lokhu, iya ku-Google Search Console bese uchofoza inketho ethi "Engeza impahla entsha". Khetha inketho ethi "Domain" bese ufaka igama lesizinda lewebhusayithi ofuna ukuyiqinisekisa. Bese uchofoza inkinobho ethi "Qhubeka".

Isinyathelo 2: Ukuqinisekisa isayithi usebenzisa i-DNS

Enye indlela yokuqinisekisa ubunikazi besayithi ngokusebenzisa izilungiselelo ze-DNS. Ngale ndlela yokuqinisekisa, uzodinga ukufinyelela kumhlinzeki wesizinda lapho iwebhusayithi yakho isingathwe khona futhi wengeze irekhodi le-TXT elinikezwe i-Google Search Console kuzilungiselelo ze-DNS zesizinda. Uma usuwengezile irekhodi le-TXT, buyela ku-Google Search Console bese uchofoza inkinobho ethi “Qinisekisa”. Uma ukuqinisekiswa kuphumelele, uzothola⁢ isaziso sokuthi isayithi lakho liqinisekiswe ngempumelelo.

Isinyathelo 3: Ukuqinisekiswa kwesayithi kusetshenziswa ifayela ⁢HTML

Enye indlela yokuqinisekisa ubunikazi besayithi iwukuqinisekisa ifayela le-HTML. Ukuze wenze lokhu, uzodinga ukulanda ifayela le-HTML elinikezwe i-Google Search Console futhi ulilayishe kumsuka wewebhusayithi yakho. Uma usulayishile ifayela, buyela ku-Google Search Console bese uchofoza inkinobho ethi "Qinisekisa". Uma ukuqinisekiswa kuphumelele, uzothola isaziso sokuthi isayithi lakho liqinisekiswe ngempumelelo.

2. Ukusetha ikhonsoli yosesho lwe-Google

Izilungiselelo zekhonsoli yosesho lwe-Google
Ukusetha ikhonsoli yosesho lwe-Google kubalulekile ukuze uqinisekise ukuthi iwebhusayithi yakho ifakwe ohlwini ngendlela efanele futhi ibonakala ezinjinini zokusesha. Ukuze uqalise, landela lezi zinyathelo ezilula ukuze utshele i-Google mayelana newebhusayithi yakho futhi usebenzise wonke amathuluzi nezinsiza ezinikezwa yile nkundla enamandla.

1. Qinisekisa ubunikazi besayithi
Isinyathelo sokuqala sokusetha ikhonsoli yosesho lwe-Google ukuqinisekisa ubunikazi bewebhusayithi yakho. Kunezinketho ezimbalwa ezitholakalayo ukwenza lokhu, njengokwengeza ithegi ye-HTML ekhasini lakho lasekhaya, ukulayisha ifayela le-HTML kuseva yakho, noma ukusebenzisa i-akhawunti yakho ye-Google Analytics ukuze uqinisekise ubunikazi Kubalulekile ukukhetha indlela evumelana kangcono nezidingo zakho amakhono ezobuchwepheshe.

2. Thumela imephu yesayithi ye-XML
Uma usuqinisekise ubunikazi besayithi lakho, kubalulekile ukuthi uthumele imephu yesayithi ye-XML kukhonsoli yosesho lwe-Google. Imephu yesayithi ye-XML yifayela elisiza izinjini zokusesha ziqonde ukwakheka kwesayithi lakho futhi zikhombe wonke amakhasi akho kahle. Qiniseka ukuthi imephu yakho yesayithi ye-XML isesimweni futhi ihlanganisa wonke amakhasi abalulekile kuwebhusayithi yakho. Ungakwazi ukukhiqiza kalula imephu yesayithi ye-XML usebenzisa amathuluzi ahlukene aku-inthanethi noma ama-plugin we-SEO weplathifomu yakho yokuphatha okuqukethwe.

3. Setha izintandokazi zesibonisi
Ngokungeziwe ekuqinisekiseni ubunikazi kanye nokuthumela imephu yesayithi ye-XML, kuwumqondo omuhle futhi ukusetha okuncanyelwayo kwesibonisi kukhonsoli yosesho lwe-Google. Lezi zilungiselelo zikuvumela ukuthi ⁤ulawule ukuthi⁤ amazwibela esayithi lakho aboniswa kanjani emiphumeleni yosesho lwe-Google. Ungakwazi ukuthuthukisa izihloko nezincazelo zamakhasi akho, wenze ngendlela oyifisayo indlela i-Google ebonisa ngayo uphawu lwakho, futhi ugqamise izici ezibalulekile zokuqukethwe kwakho. Qiniseka ukuthi ubuyekeza futhi ulungise lezi zintandokazi ukuze uqinisekise ukuthi isayithi lakho libukeka ngendlela ofuna ngayo emiphumeleni yosesho lwe-Google.

3. Ukuhambisa⁢ i-URL Ku-Search Console

Thumela i-URL⁢ kukhonsoli yosesho
Kulesi sihloko, uzofunda ukuthi ungayibika kanjani iwebhusayithi ku-Google usebenzisa i-Search Console. I-Search Console ⁢iyithuluzi elibalulekile labanikazi bewebhusayithi, njengoba ikuvumela ukuthi uhlanganyele ngokuqondile ⁣ne-Google⁤ futhi uthuthukise ukubonakala ⁢kumiphumela yosesho. ⁣Omunye wemisebenzi yokuqala okufanele uwenze kukhonsoli yosesho ukuthumela i-URL yesayithi lakho ukuze iseshwe futhi ikhonjwe izinjini zokusesha.

Qinisekisa ubunikazi besayithi
Ngaphambi kokuthumela i-URL, kubalulekile ukuqinisekisa ubunikazi besayithi ukuze uqinisekise ukuthi ungumnikazi ofanelekile. Ukuqinisekiswa kobunikazi kwenziwa ngezindlela ezihlukene, njengokulayisha ifayela le-HTML kuwebhusayithi yakho noma ukwengeza i-meta tag kukhodi ye-HTML yekhasi lakho lasekhaya Uma usuqinisekise ngempumelelo indawo yakho, uzobe usulungele ukuthumela i-URL kokuthi Usesho Ikhonsoli.

Thumela i-URL
Manje njengoba usuqinisekise ubunikazi besayithi, sekuyisikhathi sokuhambisa i-URL kukhonsoli yosesho. Ukuze wenze ⁢lokhu, ⁤landela lezi⁢ izinyathelo:
1.⁤ Ngena ngemvume ⁢Kukhonsoli Yokusesha nge-akhawunti yakho ye-Google.
2. Khetha ⁢iwebhusayithi ofuna ukuyibika ohlwini lwezindawo.
3. Chofoza engxenyeni ethi ⁤»Ukulandelela» kumenyu eseceleni kwesobunxele.
4. Kumenyu engaphansi yokudonsela phansi, khetha okuthi “Explore as Google.”
5. Faka i-URL ofuna ukuyibika endaweni enikeziwe bese uchofoza ⁢»Buyisa».
Uma usuzenzile lezi zinyathelo, i-Google izoqala ukukhasa bese ikhomba iwebhusayithi yakho. Khumbula ukuthi kungase kuthathe isikhathi ukuthi isayithi lakho lifakwe kunkomba ngokugcwele. Ku-Search Console, uzokwazi ukubona isimo sokucaca kanye nanoma yiziphi izinkinga ezingase zivele phakathi nenqubo. Khumbula ukuthi kubalulekile ukugcina iwebhusayithi yakho ibuyekeziwe futhi uthobele imihlahlandlela yekhwalithi ye-Google ukuze uthuthukise amazinga akho emiphumeleni yosesho.

4.⁢ Ukubaluleka kwefayela le-robots.txt

Ifayela le-robots.txt liyithuluzi elibalulekile lokwazisa izinjini zokusesha ze-Google ukuthi imaphi amakhasi okufanele ziwakhase nokuthi yimaphi okufanele azibe kuwebhusayithi. Leli fayela lombhalo ongenalutho litholakala empandeni yesizinda futhi livumela abaphathi bewebhu ukuthi balawule indlela abakhonjwa ngayo futhi baboniswe emiphumeleni yosesho. Kubalulekile ukuqonda ukubaluleka kwaleli fayela nokuthi lilungiswa kanjani ngendlela efanele ukuze kuqinisekiswe ukukhonjwa okufanele kokuqukethwe.

Ifayela le-robots.txt lisetshenziselwa ukuvimbela izinjini zokusesha ekufinyeleleni izindawo ezithile zewebhusayithi okungafanele zikhonjiswe. Ukuvimba ukufinyelela kulawa makhasi kuwavimbela ukuthi avele emiphumeleni yosesho futhi kugcina ubumfihlo nokuvikeleka kwesayithi. Ukwengeza, leli fayela liwusizo futhi ekukhawuleleni isivinini sokucaca se-bots nokunciphisa umthwalo kuseva, ikakhulukazi kumasayithi anokuqukethwe okuningi.

Lapho udala ifayela le-robots.txt, kubalulekile ukucabangela ukwakheka kwewebhusayithi kanye nezidingo ezithile zokukhomba. Imithetho ingasetshenziswa ukuvumela noma ukwenqabela ukufinyelela ezinhlotsheni ezithile zamafayela, amafolda, noma izizinda ezingaphansi. Isibonelo, amarobhothi angatshelwa ukuthi angakhasi amafayela we-.pdf noma .xls, avimbele ukuthi aboniswe emiphumeleni yosesho. Kungenzeka futhi ukukhiya amafolda athile, njengefolda yokuphatha noma yamafayela ezithombe, ukuvimbela ama-bots ukuthi angawafinyeleli. Ukusebenzisa kahle le mithetho kuqinisekisa ukuthi okuqukethwe ofuna ukukubonisa kuyatholakala emiphumeleni yosesho, kuyilapho okuqukethwe okungafunwa kuhlala kufihliwe. Ungakhohlwa ukuhlale uhlola i-syntax futhi uqinisekise ifayela le-robots.txt ukuze ugweme amaphutha okungenzeka athinte kabi ukukhonjwa kwesayithi.

5. Ukukhiqiza nokwengeza imephu yesayithi ye-XML

Ikhiqiza futhi yengeza imephu yesayithi ye-XML

Imephu yesayithi ye-XML yifayela eliqukethe uhlu lwawo wonke amakhasi kuwebhusayithi futhi linikeza ulwazi olwengeziwe mayelana nekhasi ngalinye, njengedethi yalo yokugcina yokulungiswa nokuthi libuyekezwa kangaki. Ukukhiqiza nokwengeza imephu yesayithi ye-XML kuwebhusayithi yakho kuwumkhuba ongcono kakhulu wokusiza izinjini zokusesha, ezifana ne-Google, zikhombe ngokushesha wonke amakhasi futhi ziqonde kangcono ukwakheka kwesayithi lakho.

Ukuze ukhiqize imephu yesayithi ye-XML, ungasebenzisa amathuluzi ahlukene noma ama-plugin kuye ngendawo yakho. ukuthuthukiswa kwewebhu. Ezinye zezinketho ezivame kakhulu zihlanganisa ama-plugin e-CMS afana ne-WordPress, abakhiqizi bemephu yesayithi eku-inthanethi, nemibhalo yangokwezifiso Kubalulekile ukwenza isiqiniseko sokuthi imephu yakho yesayithi ivumelekile futhi ayinaphutha, njengoba lokhu kuzosiza izinjini zokusesha ukuze zicubungule kahle.

Uma usukhiqize imephu yesayithi yakho ye-XML, isinyathelo esilandelayo ukuyengeza kuwebhusayithi yakho ukuze izinjini zokusesha zikwazi ukuyithola kalula. Ungakwenza lokhu ngokulayisha ifayela le-sitemap.xml empandeni yesizinda sakho noma ngokusebenzisa Amathuluzi Omphathi Wewebhusayithi ye-Google. Ngokungeza imephu yakho yesayithi ye-XML Emathuluzini Omphathi Wewebhusayithi, uzobe wazisa i-Google ngobukhona bemephu yakho yesayithi futhi uyivumele ukuthi iyicubungule futhi iyikhase kahle kakhulu.

Kafushane, ukukhiqiza nokwengeza imephu yesayithi ye-XML kuwebhusayithi yakho kuyisu elibalulekile lokwazisa izinjini zokusesha mayelana nesakhiwo nokuqukethwe kwamakhasi akho. Qiniseka ukuthi ukhiqiza imephu yesayithi evumelekile, engenaphutha, bese wengeza ifayela kumkhombandlela wesizinda sesizinda sakho noma usebenzisa Amathuluzi Omphathi Wewebhusayithi ye-Google. Lokhu kuzosiza ukuthuthukisa ukubonakala kwewebhusayithi yakho emiphumeleni yosesho futhi kuvumele izinjini zokusesha ukuthi zikhombe wonke amakhasi akho ngempumelelo.

6. Ukusebenzisa omaka bokukhomba kanye nokukhasa

6. Ukusebenzisa omaka bokukhomba kanye nokukhasa

Ukusebenzisa amathegi ezinkomba kanye nokucaca kuyingxenye ebalulekile yokwazisa i-Google ngobukhona bewebhusayithi yakho nokuyivumela ukuthi ikhonjwe kahle emiphumeleni yayo yosesho. Enye yamathegi ajwayeleke kakhulu ukufeza lokhu i-meta tag ethi “robots”, ekuvumela ukuthi ulawule ukuthi yimaphi amakhasi ofuna ukucaca ngawo nokuthi kangakanani. Kubalulekile futhi ukucabangela ukusetshenziswa okufanele kwamathegi kanhlokweni H1, H2, H3, njll., njengoba lokhu kusiza i-Google ukuthi iqonde ukulandelana kokuqukethwe kwamakhasi akho kanye nokufaneleka kwesigaba ngasinye.

Ngokungeziwe kumaka okufaka ohlwini kanye nokucacayo, kubalulekile ukusebenzisa umaka othi “canonical” ngendlela efanele ukuze ugweme izinkinga zokuqukethwe okuyimpinda. Le thegi itshela i-Google ukuthi iyiphi inguqulo yekhasi ekhethwayo uma kunezinguqulo eziningi ezifanayo. Ngale ndlela, uqinisekisa ukuthi injini yokusesha iyalazi ikhasi elifanele ukukhomba nokulibonisa emiphumeleni yosesho.

Enye indlela ebalulekile ⁢ukusetshenziswa kwamamephu esayithi,⁣ okungamafayela e-XML abonisa ukwakheka nokuqukethwe kwewebhusayithi yakho ngendlela ehlelekile. Lawa mamephu esayithi asiza i-Google ukuthi icacise futhi ikhombe wonke amakhasi esayithi lakho ngempumelelo kakhudlwana. Ukwenza kube lula ukudalwa kwamamephu esayithi, kunamathuluzi ahlukahlukene namajeneretha atholakalayo akuvumela ukuthi ukhiqize amafayela emephu yesayithi. ngezinyathelo ezimbalwa. Qiniseka ukuthi ubuyekeza njalo imephu yakho yesayithi futhi uyithumele ku-Google usebenzisa Ikhonsoli Yosesho lwe-Google ukuze uqinisekise ukuthi wonke amakhasi akho aseshelwe kahle futhi anenkomba.

Ngokufigqiwe, ukusetshenziswa okufanele komaka benkomba kanye nokucacayo, kanye nokuqaliswa komaka "we-canonical" nokudala amamephu esayithi, amasu ayisisekelo okwazisa i-Google ngobukhona nokuqukethwe kwewebhusayithi yakho. Ngokusebenzisa lezi zindlela, uqinisekisa ukubonakala okungcono emiphumeleni yosesho kanye nokukhonjwa okulungile kwamakhasi akho. Khumbula ukugcina wonke lawa mathuluzi nomaka kusesikhathini samanje ukuze uthuthukise ukusebenza kwesayithi lakho ezinjinini zokusesha.

7. Ifaka umaka ohleliwe ukuze ⁢uthuthukise ukubonakala

Ukufaka umaka ohleliwe kuwebhusayithi yakho kungathuthukisa ukubonakala kwakho kumiphumela yosesho lwe-Google. ⁢Amamakhaphu ahleliwe⁢ amakhodi e-HTML akuvumela ukuthi unikeze ulwazi olwengeziwe, oluhlelekile mayelana nokuqukethwe⁤ kwesayithi lakho. Lawa makhodi⁢ asiza izinjini zokusesha ukuthi ziqonde kangcono⁤ isayithi lakho, ⁢okungaholela ekubonakaleni okukhulu emiphumeleni yosesho kanye nokuchofozwa okwengeziwe.

Enye yezindlela ezisebenza kahle kakhulu zokuthuthukisa ukubonakala kwesayithi lakho ukusebenzisa ulimi lwe-Schema.org. Lolu limi luhlinzeka ngesethi yamazinga avumela izinjini zokusesha ukuthi ziqonde kangcono ukwakheka nokuqukethwe kwewebhusayithi yakho. Ngokungeza umaki ohleliwe osuselwe ku-Schema.org kusayithi lakho, ungakwazi ukwazisa i-Google mayelana nemvelo yokuqukethwe okunikezayo, njengemicimbi, ukubuyekezwa, imikhiqizo, nokunye okuningi.

Enye indlela yokuthuthukisa ukubonakala kwesayithi lakho usebenzisa imakhaphu ehlelekile ngokungezwa kwedatha ehlelekile yendawo ethile. Le datha ikuvumela ukuthi wazise i-Google mayelana nekheli lenkampani yakho, inombolo yocingo, nolunye ulwazi oluhlobene. Ngokunikeza lolu lwazi ngendlela ehlelekile, ungasiza isayithi lakho ukuthi lifakwe emiphumeleni yosesho yasendaweni futhi ukhulise ukubonakala kanye nethuba lokuthi abasebenzisi bazosebenzisana nebhizinisi lakho.