Iqashwa kanjani imiphumela ye-Experience Cloud?

Isibuyekezo sokugcina: 28/12/2023

Kulesi sihloko, sizohlola ukuthi kanjani Isipiliyoni semiphumela yamafu siyagadwa kanye nokubaluleka kokulandelela amamethrikhi ukuze kuhlolwe ukusebenza komkhankaso. Inkundla ye-Experience Cloud inikezela ngamathuluzi ahlukahlukene kanye nokusebenza okuvumela abasebenzisi ukuthi bahlaziye futhi balinganise umthelela wezenzo zabo ngesikhathi sangempela. Ngokuqapha njalo, izinkampani zingakwazi ukukhomba izindawo zokwenza ngcono futhi zenze izinqumo ezinolwazi zokuthuthukisa isu labo lokumaketha kwedijithali.

- Isinyathelo ngesinyathelo ➡️ Igadwa kanjani imiphumela ye-Experience Cloud?

  • Sebenzisa amathuluzi okuhlaziya idatha: Ukuze ugade imiphumela ye-Experience Cloud, kubalulekile ukusebenzisa amathuluzi okuhlaziya idatha njenge-Google Analytics noma i-Adobe Analytics. Lawa mathuluzi ahlinzeka ngemininingwane enemininingwane ekusebenzeni kokuzizwisa kwedijithali okufakwe nge-Experience Cloud.
  • Zibekele imigomo elinganisekayo: Ngaphambi kokuqapha imiphumela, kubalulekile ukusetha imigomo elinganisekayo yesipiliyoni sedijithali. Lokhu kungase kuhlanganise amamethrikhi afana nezinga lokuguqulwa, isikhathi esichithwa kuwebhusayithi, noma inombolo yokubukwa kokuqukethwe.
  • Hlala uqaphe: Isipiliyoni Sokuqapha imiphumela yamafu kumele iqhubeke futhi ingashintshi. Lokhu kubandakanya ukubuyekeza njalo idatha yokusebenza nokuyiqhathanisa nezinjongo ezimisiwe ukuze kuhlonzwe izindawo okufanele zenziwe ngcono.
  • Hlaziya impendulo yomsebenzisi: Ngokungeziwe kumamethrikhi obuningi, kubalulekile ukuhlaziya impendulo yomsebenzisi. Impendulo yomsebenzisi namazwana anganikeza imininingwane ebalulekile ngekhwalithi nokusebenza kahle kwemizwa yedijithali esetshenziswa nge-Experience Cloud.
  • Yenza ukuhlolwa kwe-A/B: Ukuze uhlole ukusebenza kokuhlukahluka okuhlukile kokuhlangenwe nakho kwedijithali, ukuhlolwa kwe-A/B kungenziwa. Lezi zivivinyo ziqhathanisa izinguqulo ezimbili zokuzizwisa okufanayo ukuze kunqunywe ukuthi iyiphi enikeza imiphumela engcono.
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Imibuzo Nezimpendulo

Imibuzo evamise ukubuzwa mayelana nokuqapha imiphumela ye-Experience Cloud

1. Yimaphi amathuluzi asetshenziswa ukuqapha imiphumela ye-Experience Cloud?

Amathuluzi amakhulu asetshenziswa ukuqapha imiphumela ye-Experience Cloud yilawa:

  1. I-Adobe Analytics
  2. Adobe Target
  3. Umkhankaso we-Adobe

2. Ngiwamisa kanjani amamethrikhi angukhiye ukuze ngiwaqaphe kokuthi Experience Cloud?

Ukuze ulungiselele amamethrikhi angukhiye kokuthi Experience Cloud, landela lezi zinyathelo:

  1. Finyelela inkundla ye-Adobe Analytics
  2. Khetha amamethrikhi ofuna ukuwagada
  3. Setha imibiko namadeshibhodi ukuze ubuke amamethrikhi angukhiye

3. Yini ukubaluleka kokuqapha imiphumela ye-Experience Cloud?

Kubalulekile ukuqapha imiphumela ye-Experience Cloud ngoba:

  1. Ikuvumela ukuthi uhlole ukusebenza kwemikhankaso yedijithali nokuzizwisa
  2. Isiza ukukhomba izindawo zokuthuthukisa kanye namathuba okukhula
  3. Ihambisa izinqumo eziqhutshwa idatha ukuze kuthuthukiswe umuzwa wamakhasimende

4. Yiziphi izinkomba ezibalulekile okufanele uzibheke ku-Experience Cloud?

Izinkomba ezibalulekile okufanele zigadwe ku-Experience Cloud zifaka:

  1. Izinga lokuguqulwa
  2. Retención de clientes
  3. Ukusebenzisana ngomsebenzisi ngamunye
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5. Uyenza kanjani imibiko yokusebenza kokuthi Experience Cloud?

Ukuze ukhiqize imibiko yokusebenza kokuthi Experience Cloud, qedela lezi zinyathelo ezilandelayo:

  1. Finyelela inkundla ye-Adobe Analytics
  2. Khetha uhlobo lombiko ofuna ukuwenza (isibonelo, umbiko wokuthengisa, umbiko wethrafikhi, njll.)
  3. Hlela umbiko ngokwezidingo zakho kanye nezinjongo zokuqapha

6. Yimaphi amathuluzi okubona idatha angasetshenziswa ku-Experience Cloud?

Amathuluzi okubona idatha angasetshenziswa ku-Experience Cloud yilawa:

  1. I-Adobe Analytics Workspace
  2. Amadeshibhodi e-Adobe Target enziwa ngendlela oyifisayo
  3. Ukubika ukusebenza ku-Adobe Campaign

7. Ukwenza kanjani ukuhlola kwe-A/B ukuze ugade ukusebenza ku-Experience Cloud?

Ukuze wenze ukuhlola kwe-A/B kokuthi Experience Cloud, landela lezi zinyathelo:

  1. Sebenzisa i-Adobe Target ukuze usethe ukuhlolwa kwe-A/B
  2. Chaza okuhlukile nezethameli eziqondiwe
  3. Hlaziya imiphumela yokuhlolwa ukuze wenze izinqumo ezinolwazi

8. Kuyini ukuqapha kwesikhathi sangempela ku-Experience Cloud?

Ukuqapha kwesikhathi sangempela ku-Experience Cloud kuvumela:

  1. Thola imininingwane esheshayo ngokuziphatha komsebenzisi
  2. Thola izitayela namaphethini ngesikhathi sangempela
  3. Thatha izinyathelo ezisheshayo ukuze uthuthukise ukuzizwisa kwekhasimende
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9. Ngikusebenzisa kanjani ukulandelela ukuguqulwa ku-Experience Cloud?

Ukuze usebenzise ukulandelela ukuguqulwa ku-Experience Cloud, yenza okulandelayo:

  1. Sebenzisa amathegi okulandelela kuwebhusayithi yakho noma kuhlelo lokusebenza leselula
  2. Setha imigomo yokuguqulwa ku-Adobe Analytics
  3. Hlaziya idatha yokuguqulwa ukuze uthuthukise ukusebenza

10. Buyini ubudlelwano phakathi kokuqapha imiphumela kanye nokwenza ngcono ulwazi lwamakhasimende?

Imiphumela yokuqapha ku-Experience Cloud ihlobene ngokuqondile nokuthuthukisa umuzwa wamakhasimende, njengoba:

  1. Ikuvumela ukuthi ubone amathuba okuthuthukisa ezindaweni zokuxhumana zekhasimende
  2. Ikhuthaza ukwenziwa kube ngokwakho kanye nokuzivumelanisa nezimo zedijithali ngokusekelwe ekuziphatheni komsebenzisi
  3. Inikela ekudaleni ukuzizwisa owanelisa kakhulu futhi onenzuzo kumakhasimende