Las ventas kusuka kuselula Seziphenduke umkhuba ojwayelekile enkathini yedijithali yanamuhla. Ngokuthuthuka okusheshayo kobuchwepheshe beselula, abasebenzisi baye bamukela kakhulu ukusetshenziswa kwamadivaysi abo eselula ukuze bathenge kanye nemisebenzi yebhizinisi. Lo mkhuba uholele ekuveleni kwezinhlelo zokusebenza nezinkundla ezikhethekile ekunikezeni ulwazi lokuthenga oluphephile nolulula oluvela ekunethezekeni kwe-smartphone. Kulesi sihloko, sizohlola umhlaba wokuthengiswa kwamaselula ngokuningiliziwe, sihlaziya kokubili izinzuzo zayo nezinselele zobuchwepheshe, ukuze siqonde ngokugcwele ukuthi lo mkhuba uyiguqule kanjani indlela abathengi abathenga ngayo.
Izici ezibalulekile zokuthengisa kusuka kumaselula
Esikhathini samaselula esiphila kuso, kubalulekile ukuthi noma yiliphi ibhizinisi lizivumelanise nokuthengwa kweselula. Lapha sigqamisa izici ezithile ezibalulekile zokwandisa ukuthengiswa kwamaselula nokuqinisekisa ukuzizwisa okugculisayo kumakhasimende:
- Ukulungiswa kwesivinini sokulayisha: Abasebenzisi beselula bayayazisa isivinini lapho bephequlula isitolo se-inthanethi. Kubalulekile ukuthuthukisa isikhathi sokulayisha ikhasi futhi unciphise inani lezithombe nezinto ezisindayo ezingabambezela ukuzizwisa kokuthenga.
- Idizayini ephendulayo: Ukulungisa ukwakheka kwewebhusayithi yakho kufomethi yeselula kubalulekile. Kubalulekile ukuthi i-interface ibe enembile futhi kulula ukuyisebenzisa ezikrinini ezincane. Idizayini ephendulayo iqinisekisa uketshezi kanye nolwazi olujabulisayo kubasebenzisi.
- Umsebenzi wokukhokha weselula: Ukunikeza izindlela zokukhokha ezivikelekile nezilula kubalulekile ekuqhubeni ukuthengisa kweselula Ukuhlanganisa izinketho ezifana ne-Apple Pay noma i-Google Wallet kunikeza amakhasimende ukunethezeka futhi kukhuthaza ukuguqulwa kokuthengisa.
Ngokungeziwe kulezi zici zobuchwepheshe, kubalulekile ukuhlinzeka isevisi yekhasimende eyingqayizivele phakathi nenqubo yokuthenga kumadivayisi eselula. Ukuhlangabezana nezidingo zamakhasimende nokuxazulula imibuzo yamakhasimende ngokushesha nangempumelelo kuzosiza ukwakha ukwethembeka kwamakhasimende futhi kwandise ukuthengisa. Ngokufanayo, ukusebenzisa amasu okuthengisa eselula, njengezaziso zohlelo lokusebenza eziqondene nawe noma izaphulelo ezikhethekile zabasebenzisi beselula, kungasebenza ngempumelelo kakhulu ekushayeleni ukuthengisa nokugcina intshisekelo yamakhasimende.
Sengiphetha, ukulungisa isitolo sakho esiku-inthanethi ukuze sibe nesimo seselula kuyisidingo esingenakugwenywa ukuze uphumelele emakethe yanamuhla. Ukuthuthukisa isivinini sokulayisha, ukusebenzisa idizayini ephendulayo, kanye nokunikeza izinketho zokukhokha ezivikelekile zeselula yizici ezibalulekile zokwandisa ukuthengiswa kwamaselula. Kuhlanganiswe nesevisi yamakhasimende eyingqayizivele namasu okumaketha omakhalekhukhwini, ibhizinisi lakho lizoba sendleleni efanele yokuthengisa okukhuphukile nokwethembeka kwamakhasimende.
Izitayela zamanje ekuthengisweni kweselula
Izwe lokuthengiswa kweselula lihlala lishintsha, futhi okwamanje kunezitayela ezimbalwa ezibeka ithoni kulo mkhakha. Ngokwemukelwa okukhulayo kwamadivayisi eselula, lezi zitayela zishintsha indlela izinkampani eziqhuba ngayo amasu azo okuthengisa futhi zixhumane namakhasimende. Ngezansi amanye amathrendi aphawuleka kakhulu emkhakheni wokuthengiswa kwamaselula:
1. Okwenziwa ngcono komsebenzisi: Izinkampani zigxile emizamweni yazo ekunikezeni abasebenzisi umuzwa wokuthenga weselula osheshayo, olula, futhi oqondene nawe. Lokhu kuhilela ukusebenzisa idizayini ephendulayo ukuze uvumelane nesibonisi sesitolo se-inthanethi ukuze amadivayisi ahlukene, ukuthuthukisa ukusebenza kanye nesivinini sokulayisha sekhasi, kanye nokunikeza izinketho zokuzulazula ezinembile kanye nenqubo yokukhokha evikelekile nesheshayo.
2. Izinhlelo zokusebenza zeselula: Izicelo Izinhlelo zokusebenza seziyithuluzi elinamandla lokuthengisa lezinkampani. Akugcini nje ngokuvumela amabhizinisi ukuthi abe khona kumadivayisi eselula amakhasimende njalo, kodwa futhi ahlinzeka nethuba lokuthumela izaziso zohlelo lokusebenza, ukunikeza okunikezwayo komuntu siqu, kanye nokulungiselela inqubo yokuthenga enethezeke nesheshayo. Izinhlelo zokusebenza zamaselula zikuvumela ukuthi uqoqe idatha futhi uthole ulwazi olubalulekile mayelana nemikhuba yokusebenzisa yabasebenzisi.
3. Izinkokhelo zamaselula: Umkhuba obheke ezinkokhelweni zamaselula ubulokhu ukhula eminyakeni yamuva nje. Abathengi baya ngokuya bancamela ukuthenga kumadivayisi abo eselula ngokushesha nangokuphephile, ngaphandle kokuthi bafake imininingwane yekhadi labo lesikweletu ngokuthenga ngakunye. Izindlela zokukhokha zamaselula, njengama-wallet edijithali nezinhlelo zokukhokha zokungena, zinikeza ukunethezeka okukhulu nokuvikeleka kubo bobabili abasebenzisi namabhizinisi.
Ukusetshenziswa kwamadivaysi eselula ohlelweni lokuthenga
Izici ezibalulekile ku
Ukusetshenziswa kwamadivaysi eselula sekuyithuluzi elibalulekile ohlelweni lokuthenga. Abathengi basebenzisa lawa madivayisi ukwenza usesho lomkhiqizo, ukuqhathanisa izintengo, ukufunda izibuyekezo, futhi ekugcineni benze izinqumo zokuthenga benolwazi. Lezi zici ezibalulekile zibonisa ukuthi amadivaysi eselula ayiguqule kanjani indlela esithenga ngayo.
- Ukufinyeleleka nokuba lula: Amadivayisi eselula avumela abathengi ukuthi bafinyelele ulwazi lomkhiqizo futhi bathenge noma nini, noma kuphi, ngaphandle kwemikhawulo yendawo. Lokhu kufinyeleleka kalula kuye kwakhulisa ukusebenziseka futhi kwalula inqubo yokuthenga.
- Ukuqhathaniswa kwentengo: Ngenxa yezinhlelo zokusebenza ezikhethekile namawebhusayithi, abasebenzisi bangaqhathanisa amanani ezitolo ezihlukene ngesikhathi sangempela. Lokhu kwenza kube lula ukuhlonza okunikezwayo okuhle kakhulu, amaphromoshini nezaphulelo, ngaleyo ndlela kuthuthukisa ukusetshenziswa kwemali kwabathengi.
- Imibono evela kwabanye abathengi: Amadivayisi eselula avumela ukufinyelela kuzibuyekezo kanye namazwana avela kwabanye abathengi, ahlinzeke ayisithenjwa esibalulekile lapho kuhlolwa ikhwalithi nokwaneliseka komkhiqizo othile. Le mpendulo isiza abasebenzisi ukuthi benze izinqumo ezinolwazi ngokusekelwe kokuhlangenwe nakho kwamanye amakhasimende.
Ngamafuphi, isiphenduke inkambiso evamile futhi ebalulekile kubathengi banamuhla, ikhono lokuqhathanisa amanani kanye nokutholakala kwemibono evela kwabanye abasebenzisi yizici ezibalulekile eziguqule indlela esithenga ngayo. Ngenxa yalokho, amabhizinisi kufanele azivumelanise naleli qiniso elisha, aqinisekise ukuthi anamawebhusayithi nezinhlelo zokusebenza zeselula ezilungiselelwe ukunikeza ulwazi lomsebenzisi owanelisayo kuzo zonke izici.
Ukuthuthukisa ulwazi lokuthenga ezinkundleni zokuxhumana
Idlala indima ebalulekile empumelelweni yanoma yiliphi ibhizinisi eliku-inthanethi. Njengoba abasebenzisi abaningi ngokwengeziwe befinyelela ngamadivaysi abo eselula, kubalulekile ukuqinisekisa ukuthi ukuphequlula nokuthenga kuyaqondakala futhi akunazihibe. Nawa amanye amasu abalulekile okuthuthukisa ulwazi lokuthenga ezinkundleni zokuxhumana:
• Idizayini ephendulayo: kubalulekile ukulungisa idizayini yesikhulumi ukuze izilungise ngokuzenzakalelayo kunoma yimuphi usayizi wesikrini, kusukela kuma-smartphones kuya kumathebulethi. Lokhu kuzovumela abasebenzisi ukuthi bajabulele ukuzizwisa okukhangayo nokushelelayo kokuzulazula.
• Isivinini sokulayisha esisheshayo: Abathengi beselula balindele ukuzizwisa okusheshayo nokungenamthungo. Ukuthuthukisa ukusebenza kwenkundla kanye nezikhathi zokulayisha ikhasi kubalulekile ukuze unciphise izinga lokushiya inqola futhi uqinisekise ukuguqulwa okuphezulu.
• Ukwenza lula inqubo yokuthenga: Abasebenzisi beselula bavame ukuba nesineke esincane nokubekezelela ukugcwalisa amafomu amade noma ayinkimbinkimbi. Yenza inqubo yokuthenga ibe lula ngangokunokwenzeka ngokunciphisa izinkambu ezidingekayo zibe ncane futhi unikeze izinketho zokukhokha ezisheshayo njenge-Apple Pay noma i-Google Pay.
Ukuqinisekisa ukuthi ulwazi lokuthenga ezinkundleni zokuxhumana lulungile kuyisu elibalulekile lanoma yiliphi ibhizinisi eliku-inthanethi. Ngokusebenzisa idizayini ephendulayo, ukulayisha ngokushesha, kanye nenqubo yokukhokha eyenziwe lula, ungathuthukisa kakhulu ukusebenziseka futhi ekugcineni wandise ukuthengisa nokwaneliseka kwamakhasimende Ungaliyeki ithuba lokuhlinzeka abasebenzisi bakho ngolwazi olukhethekile lokuthenga!
Ukubaluleka kokusebenziseka ekuthengisweni komakhalekhukhwini
Ukusebenziseka ekuthengisweni kwamaselula kudlala indima ebalulekile empumelelweni yanoma yiliphi ibhizinisi eliku-inthanethi. Esikhathini sanamuhla sedijithali, lapho amadivayisi eselula asetshenziswa kakhulu ukuze uthenge, kubalulekile ukuqinisekisa ukuthi abasebenzisi banolwazi olungenazihibe nokwanelisayo lapho uphequlula futhi uthenga ngama-smartphone noma amathebulethi akho.
Isixhumi esibonakalayo esiklanywe kahle nesisebenziseka kalula sivumela amakhasimende ukuthi aphequlule imikhiqizo ngempumelelo, thola ngokushesha lokhu abakufunayo futhi wenze kalula. Ukusebenziseka kahle kweselula akugcini nje ngokuthuthukisa ukuzizwisa kwekhasimende, kodwa futhi kukhulisa izinga lokuguqulwa kanye amathuba okukhiqiza ukuthengisa okuphindayo nokudluliselwa.
Izici eziyinhloko zekhasi lokuthengisa leselula elisebenziseka kakhulu zifaka phakathi isakhiwo semenyu esicacile nesifushane, izinkinobho ezivelele zokubizela esenzweni, isakhiwo esisabelayo esivumelana nosayizi abahlukahlukene besikrini, nokulayisha ngokushesha amakhasi. Ukwengeza, kubalulekile ukuthuthukisa amafomu okukhokha ukuze kube lula ukufakwa kwedatha futhi kuncishiswe ukungqubuzana phakathi nenqubo yokuthenga. Ngokusebenzisa lezi zindlela zokusebenziseka, amabhizinisi angakhulisa ukufinyelela kwawo kubasebenzisi beselula futhi abe namandla okwandisa isisekelo samakhasimende awo.
Amathuluzi okukhokha eselula: Yimaphi asebenza kahle kakhulu?
Kulabo abafuna ukwenza izinkokhelo ngokushesha nangokuvikelekile besebenzisa amadivaysi abo eselula, kunamathuluzi amaningana agqama ngokusebenza kahle kwawo. Lezi zinhlelo zokusebenza zinikeza imisebenzi eyahlukene okuhloswe ngayo ukusiza ukuthengiselana nokuqinisekisa ukuvikelwa kolwazi lomuntu siqu kanye nezezimali. Ngezansi, sethula ezinye zezinketho ezisebenza kahle kakhulu emakethe:
- I-Apple Pay: Le nkundla yokukhokha yeselula ekhethekile yabasebenzisi bedivayisi ye-Apple isibe enye ethandwa kakhulu futhi ethembekile Ivumela abasebenzisi ukuthi bagcine ngokuphephile amakhadi akho esikweletu nawemali ku-wallet yedijithali ye-iPhone yakho noma i-Apple Watch. Ngokuthinta okukodwa nje kanye nokuqinisekisa kwebhayomethrikhi, okufana ne-Touch ID noma i-Face ID, ungenza ukuthenga okusheshayo nokuvikelekile ezitolo ezibonakalayo nasezinhlelweni zokusebenza.
- I-Google Pay: Inketho yokukhokha yeselula ye-Google inikeza enye indlela kubasebenzisi bamadivayisi we-Android. Njenge-Apple Pay, ikuvumela ukuthi ugcine amakhadi esikweletu nawedebithi esikhwameni sedijithali socingo lwakho. Ngaphezu kwalokho, ihlanganisa nezinhlelo zokusebenza ezidumile namasevisi, okwenza inqubo yokukhokha ibe lula. Ngokuqinisekiswa kwe-biometric kanye ne-NFC technology, abasebenzisi bangathenga indlela ephephile futhi ngaphandle kokuxhumana.
- I-Samsung Pay: Leli thuluzi lokukhokha leselula lenzelwe abasebenzisi be-Samsung Galaxy kuphela. Enye yezinzuzo zayo ezinkulu ukuhambisana okubanzi , ngoba isebenzisa ubuchwepheshe be-NFC kanye ne-MST (magnetic secure transmission) ukusebenza cishe nanoma iyiphi itheminali yokukhokha. Iphinde ikuvumela ukuthi ugcine amakhadi ezipho, amakhadi ukwethembeka kanye nobufakazi bokuthenga. Ngaphezu kwalokho, inohlelo lokuphepha oluqinile kanye nokuqinisekiswa kwe-biometric ukuze kuqinisekiswe ukuphepha kokwenziwe.
Sekuphetheni, kokubili i-Apple Pay, i-Google Pay kanye I-Samsung Pay Ziyizinketho ezisebenzayo nezivikelekile zokwenza izinkokhelo zeselula Ngayinye inezici zayo ezithile futhi ivumelana nezinhlelo zokusebenza ezihlukene kanye namadivayisi Ukuzikhethela kuzoncika ohlotsheni lwedivayisi esetshenziswayo kanye nezintandokazi zomuntu siqu. Nokho, zonke zinikeza ulwazi olusheshayo, olulula, noluthembekile lokwenza ukuthengiselana ngomakhalekhukhwini.
Uklama kanjani isu lokuthengisa eliyimpumelelo
Isu eliyimpumelelo lokuthengisa leselula libalulekile kunoma yiliphi ibhizinisi. esikhathini sedijithali okwamanje. Iningi labantu abantu lisebenzisa omakhalekhukhwini babo cishe yonke into, kusukela ekuthengeni kuya ekuseshenini ulwazi mayelana nemikhiqizo kanye namasevisi. Ukuze udizayine isu elisebenzayo, kubalulekile ukucabangela izici ezithile ezibalulekile:
Yazi izethameli zakho: Ngaphambi kokwenza noma yiliphi isu lokuthengisa leselula, kubalulekile ukuqonda ukuthi ibhizinisi lakho lihloselwe kubani. Cwaninga izethameli zakho futhi uhlaziye indlela yokuziphatha yazo ku-inthanethi. Lokhu kuzokusiza ukuthi unqume inani labantu kanye nezidingo zamakhasimende akho angaba khona, okukuvumela ukuthi wenze isu lakho libe ngelakho futhi udale izipesheli ezikhangayo eziqondene nabo ngqo.
Lungiselela iwebhusayithi yakho kumadivayisi eselula: Qiniseka ukuthi iwebhusayithi yakho iyahambisana futhi ibukeka iyinhle kumadivayisi eselula. Umuzwa wokuphequlula kufanele ube onembile futhi uvumelane nezikrini ezincane. Qiniseka ukuthi izithombe zilayisha ngokushesha futhi ulwazi lwethulwe ngokucacile. Ukwengeza, kufanele ucabange ukusebenzisa inguqulo yeselula yewebhusayithi yakho noma uthuthukise uhlelo lokusebenza lweselula ukuze unikeze ulwazi lomuntu siqu nakakhulu kubasebenzisi.
Sebenzisa amasu okuthengisa ngeselula: Kunezindlela ezahlukene zokumaketha zamaselula zokuthuthukisa ukuthengisa. Cabangela ukusebenzisa imilayezo yombhalo yokukhangisa, izaziso zohlelo lokusebenza, ukukhangisa kweselula nokumaketha ezinkundleni zokuxhumana. Ukwengeza, sebenzisa amakhodi e-QR ukuze wenze kube lula ukuxhumana namakhasimende akho futhi ukhuthaze okunikezwayo okukhethekile. Kubalulekile ukuqapha ukusebenza kwemikhankaso yakho yokumaketha yeselula futhi uyilungise uma kunesidingo, ukuze ukwandise impumelelo yemizamo yakho.
Ukuvikeleka kokwenziwe kusuka kumadivayisi eselula
Kulezi zinsuku, sekuyinto ekhathaza kakhulu abasebenzisi nezinkampani. Njengoba imisebenzi yezezimali neyebhizinisi iya emhlabeni wedijithali, kubalulekile ukuqinisekisa ukuvikeleka kwedatha yomuntu siqu neyezimali yabasebenzisi.
Ukuze kuzuzwe ukuvikeleka okusebenzayo kokwenziwe kusuka kumadivayisi eselula, kubalulekile ukulandela uchungechunge lwezenzo ezinhle futhi usebenzise amathuluzi okuvikela afanelekile. Ngezansi ezinye izincomo ezibalulekile:
- Isibuyekezo se- isistimu esebenzayo: Ukugcina isistimu yokusebenza yedivayisi yakho isesikhathini kubalulekile ukuze usebenzise izibuyekezo zakamuva zokuphepha.
- Sebenzisa amaphasiwedi aqinile: Ukusetha amagama ayimfihlo aqinile, ahlukile ku-akhawunti ngayinye nokusebenzisa ukuqinisekiswa kwezinto ezimbili uma kwenzeka kunikeza isendlalelo esengeziwe sokuvikela.
- Landa izinhlelo zokusebenza ezethembekile: Ukuthola izinhlelo zokusebenza kuphela emithonjeni esemthethweni, njenge-App Store noma i-Google Play, kunciphisa ubungozi bokufaka uhlelo olungayilungele ikhompuyutha kudivayisi yakho.
Ukwengeza, izinkampani nabahlinzeki besevisi yezezimali kumele basebenzise izinyathelo zokuphepha eziqinile, njengokubethelwa kwedatha, ukuhlaziya ukuziphatha okuxakile, kanye nokuqinisekiswa kwe-biometric, ukuvikela abasebenzisi babo nokuvimbela ukukhwabanisa okungenzeka. Kafushane, isici esibalulekile esidinga ukubambisana kwabasebenzisi nezinkampani ukuze kuqinisekiswe ukugcinwa kuyimfihlo nobuqotho bedatha.
Izincomo zokwandisa ukuthengiswa komakhalekhukhwini
Ukuthengisa okuvela kumaselula sekuphenduke isu elingukhiye lempumelelo yanoma yiliphi ibhizinisi namuhla. Ukuthatha ithuba lokukhula okukhulu ekusetshenzisweni kwamadivaysi eselula kubalulekile ukuze kukhuliswe ukuthengisa nokuhlala kunokuncintisana emakethe. Ngezansi, sizokwabelana ngezinye izincomo ezibalulekile zokwandisa ukuthengiswa kwamaselula:
1. Idizayini ephendulayo: Kubalulekile ukuthi iwebhusayithi yakho noma inkundla yokuthengisa iguqulelwe ukuze ubuke futhi uzulazule kumaselula. Isebenzisa idizayini ephendulayo elungisa ngokuzenzakalelayo usayizi wesikrini sedivayisi, inikeze ulwazi olunzulu ngomsebenzisi olumnandi.
2. Lungiselela isivinini sokulayisha: Abasebenzisi beselula abanasineke futhi ngeke balinde isikhathi eside ukuthi ikhasi lakho lilayishe Lungiselela isivinini sokulayisha sewebhusayithi yakho usebenzisa amasu afana nokuminyanisa isithombe, ukunciphisa ukuqondisa kabusha, kanye nokunciphisa ikhodi. Khumbula ukuthi isekhondi ngalinye libalulekile ukuvimbela izivakashi ukuthi zingashiyi isayithi lakho ngaphambi kokuthenga.
3. Isiza inqubo yokuthenga: Yenza lula futhi isheshise inqubo yokuthenga kumaselula. Abasebenzisi beselula bancamela ukuthenga ngokushesha futhi kalula. Faka izinketho zokukhokha zeselula, njengezikhwama zedijithali noma izinkokhelo zokungena, ukuze ugweme isidingo sokugcwalisa amafomu abanzi ezikrinini ezincane. Kuyalulekwa futhi ukuhlinzeka ngezinketho zokuqedela ngokuzenzakalela ukuze abasebenzisi bakwazi ukusheshisa ukufakwa kolwazi lwabo lomuntu siqu. Ukwengeza, inikeza ikhono lokulondoloza ulwazi lokukhokha ukuze uthenge esikhathini esizayo, inikeze ukunethezeka nokusebenziseka kalula.
Khumbula ukusebenzisa lezi futhi uqinisekise ukuthi uhlinzeka ngolwazi oluphelele lokuthenga kumakhasimende akho eselula. Ukujwayela izitayela zobuchwepheshe kanye nokuthandwa ngabasebenzisi kubalulekile ukuze ugqame emakethe futhi wandise inzuzo yebhizinisi lakho. Ungaphuthelwa leli thuba futhi usebenzise ngokugcwele amandla okuthengiswa kwamaselula!
Umthelela wezinhlelo zokusebenza zeselula ohlelweni lokuthenga
Emhlabeni wanamuhla, izinhlelo zokusebenza zeselula seziyisidingo kubantu abaningi. Lezi zinhlelo zokusebenza ziguqule indlela esithenga ngayo imikhiqizo namasevisi, okusinikeza ukuzizwisa okulula kakhulu nokomuntu siqu.
Enye yezindlela eziyinhloko izinhlelo zokusebenza zeselula ezibe nomthelela ngayo ohlelweni lokuthenga iwukuba lula ezikunikezayo. Manje, abathengi bangakwazi ukuthenga noma kuphi nanoma nini, ngaphandle kokuvakashela isitolo esiphathekayo. Ukwengeza, izinhlelo zokusebenza zeselula zivame ukulondoloza ulwazi lwenkokhelo nelokuthumela, ziqhubeke nokwenza lula inqubo yokuthenga ngokususa isidingo sokuphinda ufake idatha edingekayo.
Okunye okugqamile ukwenza ngokwezifiso. Lezi zinhlelo zokusebenza zisebenzisa ubuchwepheshe obufana nokufunda komshini kanye nobuhlakani bokwenziwa ukuqoqa idatha emayelana nemikhuba yokuthenga yabasebenzisi nezintandokazi. Ngalolu lwazi, izinhlelo zokusebenza zinganikeza izincomo eziqondene nawe neminikelo ekhethekile, ethuthukisa ulwazi lokuthenga futhi ikhulise ukwaneliseka kwamakhasimende.
Ungalisebenzisa kanjani ithuba ngokukhuphuka kwe-e-commerce yeselula
Namuhla, i-e-commerce yeselula isiphenduke inkambiso ekhula njalo futhi inikeza amathuba amaningi ezinkampanini ezifuna ukukhulisa ukuthengisa kwazo futhi zifinyelele izethameli ezibanzi. Ngezansi, sethula amasu abalulekile okuzuza ngokugcwele lokhu kuchuma:
- Ukuthuthukisa umuzwa womsebenzisi: Ukuze uphumelele ekuhwebeni kwe-e-commerce, kubalulekile ukunikeza abasebenzisi isipiliyoni esibushelelezi nesingenamthungo kumadivayisi abo eselula. Lokhu kusho ukuba nedizayini ephendulayo evumelana nosayizi abahlukene besikrini nokuqinisekisa ukuthi inqubo yokuthenga inembile futhi kulula ukuyilandela.
- Ukuthuthukiswa kohlelo lokusebenza lweselula: Ukudala uhlelo lokusebenza lweselula oluzinikele lwebhizinisi lakho kungaba indlela enhle yokuthuthukisa ukuthengisa nokwakha ukwethembeka kwekhasimende Izinhlelo zokusebenza zinikeza ukuzizwisa komuntu siqu futhi zikuvumela ukuthi uthumele izaziso zohlelo lokusebenza, okukunika ithuba lokugcina abasebenzisi bazi mayelana namaphromoshini, izaphulelo nemikhiqizo emisha.
- Ukuhlanganiswa nezinkundla zokuxhumana: I amanethiwekhi omphakathi Ziyithuluzi elinamandla lokuphromotha nokumaketha lezinkampani zamaselula ze-e-commerce. Ukuhlanganisa imikhiqizo yakho nezinkundla ezifana ne-Facebook, Instagram noma i-Pinterest ikuvumela ukuthi ufinyelele izethameli ezibanzi futhi usebenzise amandla egciwane alawa manethiwekhi. Ukwengeza, ungasebenzisa izici ezifana namathegi okuthenga ukuze wenze kube lula kubasebenzisi ukuthi bathenge ngokuqondile kokuthunyelwe kwakho.
Ngamafuphi, ukukhuphuka kwe-e-commerce yeselula kunikeza izinkampani ithuba elihle, kodwa futhi kusho isidingo sokuzivumelanisa nokusebenzisa amasu alungile. Ngokuthuthukisa ulwazi lomsebenzisi, ukuthuthukisa uhlelo lokusebenza lweselula, nokusebenzisa inkundla yezokuxhumana, amabhizinisi angakwazi ukusizakala ngalo mkhuba okhulayo futhi azuze impumelelo emakethe yamaselula.
Amasu okuthengisa amaselula okuthuthukisa ukuthengisa
Ukumaketha kwamaselula sekuphenduke ithuluzi elibalulekile lokuthuthukisa ukuthengisa namuhla. Ngokukhula okungaguquguquki kwamadivayisi eselula, afana nama-smartphone namathebulethi, abathengi bachitha isikhathi esiningi baphequlula futhi benza ukuthenga kumadivayisi abo eselula. Ngakho-ke, amasu okuthengisa amaselula adlala indima ebalulekile ekutholweni kwamakhasimende kanyenokugcinwa.
Enye yezindlela eziyinhloko zokumaketha zamaselula okufanele uzicabangele ukwakha uhlelo lokusebenza lweselula lebhizinisi lakho. Uhlelo lokusebenza oluklanywe kahle futhi olusebenziseka kalula lungasiza ukuthuthukisa ukuzizwisa kwamakhasimende, ukuletha okuqukethwe komuntu siqu, nokukhuthaza ukwethembeka komkhiqizo. Qiniseka ukuthi uhlelo lwakho lokusebenza luthuthukiselwe amadivayisi ahlukene namasistimu okusebenza, futhi lunikeza izici ezifana nezaziso zohlelo lokusebenza ukugcina amakhasimende enolwazi mayelana namaphromoshini akhethekile nezaphulelo.
Elinye isu elisebenzayo ukusebenzisa ukumaketha nge-SMS ukufinyelela amakhasimende ngokuqondile ngemiyalezo yombhalo. I-SMS marketing ikuvumela ukuthi uthumele izipesheli, izikhumbuzo zokuthenga okulindile, kanye nezibuyekezo zomkhiqizo ngokushesha nangokuqondile. Qiniseka ukuthi uthola imvume yekhasimende ngaphambi kokuthumela imilayezo yombhalo, futhi wenze imilayezo ibe ngeyakho ukuze bazizwe beqondene nomuntu ngamunye.
Ukubaluleka kwedizayini ephendulayo ekuthengisweni kweselula
Idizayini ephendulayo ibalulekile empumelelweni yokuthengiswa kwamaselula namuhla. Ngenani elikhulayo labasebenzisi abafinyelela i-inthanethi ngamadivaysi abo eselula, kubalulekile ukuba nedizayini ejwayelana ngokushelelayo nangempumelelo kunoma yimuphi usayizi wesikrini. Lokhu kusivumela ukuthi sinikeze ulwazi olufanele lomsebenzisi, oluthonya ngokuqondile ukuthengisa.
Enye yezinzuzo eziyinhloko zokuba nomklamo ophendulayo yikhono lokufinyelela izethameli ezibanzi. Ukuzijwayeza kumadivayisi ahlukene, njengama-smartphone namathebulethi, kuqinisekisa ukuthi bonke abasebenzisi bangakwazi ukufinyelela iwebhusayithi kalula futhi kalula. Lokhu kwandisa ukubonakala komkhiqizo kanye nokwenzeka kokuheha amakhasimende amasha, lokho okungase kuphumele ekunyukeni kwezentengiso.
Ukwengeza, idizayini ephendulayo ithuthukisa isivinini sokulayisha samakhasi ewebhu kumadivayisi eselula. Ngokwandisa usayizi wezithombe, ukunciphisa inani ledatha, nokulungisa isakhiwo esikrinini ngasinye, isikhathi sokulinda siyancishiswa. kubasebenzisi. Lokhu kubalulekile, njengoba izikhathi zokulayisha kancane zingaholela ekukhungathekeni kwamakhasimende futhi, ngenxa yalokho, ukwehla kokuthengisa.
Ngamafuphi, idizayini ephendulayo isiyithuluzi elibalulekile kunoma yiliphi ibhizinisi elifuna ukukhulisa ukuthengiswa kwamaselula. Ngokuzivumelanisa nezisetshenziswa ezihlukene kanye nokunikeza ulwazi olufanele lomsebenzisi, amakhasimende amaningi angaba namandla angafinyelelwa futhi ukubonakala komkhiqizo kuthuthukiswe. Ukwengeza, ngokuthuthukisa isivinini sokulayisha samakhasi ewebhu, unciphisa amathuba okulahlekelwa amakhasimende ngenxa yezikhathi zokulinda isikhathi eside. Ekugcineni, ukutshala imali edizayini esabelayo ukutshala imali ekukhuleni nasekuphumeleleni kokuthengiswa kwamaselula.
Ungawenza kanjani kube ngokwakho umuzwa wokuthenga weselula
Ungawuthuthukisa kanjani ulwazi lokuthenga kusuka kumadivayisi eselula
Emhlabeni wanamuhla, abantu abaningi ngokwengeziwe bathenga kumadivayisi eselula. Kungakho njengenkampani, kubalulekile ukuhlinzeka ngolwazi lomuntu siqu lokuthenga ukuze ubambe ukunaka nokwethembeka kwamakhasimende ethu. Nawa amanye amasu okuthuthukisa ulwazi lokuthenga ngeselula:
- Lungisa ukwakheka kwewebhu: Kubalulekile ukuba nedizayini yewebhu ephendulayo elungisa ngokuzenzakalelayo isikrini sedivayisi esetshenzisiwe. Lokhu kuqinisekisa ukubonwa okwanele, ukusiza ukuzulazula nokuvimbela amakhasimende ekulahleni ikhasi ngenxa yezinkinga zokusebenziseka.
- Dala inqubo yokuthenga elula: Kwenza ukuthenga kube lula kakhulu ngangokunokwenzeka. Yehlisa inani lezinyathelo ezidingekayo ukuze uthenge, usebenzise inqubo yokubhalisa elula, futhi uvumele amakhasimende ukuthi athenge ngaphandle kwesidingo sokudala i-akhawunti. Lokhu kusheshisa inqubo futhi kugwema ukulahlwa okungadingekile.
- Yenza isipiliyoni sibe ngesakho: Sebenzisa ulwazi oluqoqwe kumakhasimende akho ukuze unikeze okunikezwayo nezincomo ezihambisana nalokho akuthandayo. Ihlanganisa injini yokuncoma ngokusekelwe emlandweni wokuthenga noma ukusesha kwangaphambilini. Ngaphezu kwalokho, inikeza—inketho yokulondoloza imikhiqizo eyintandokazi noma udale uhlu lwezifiso ukuze amakhasimende akwazi ukuqhubeka lapho egcine khona.
Kafushane, ukunikeza ulwazi lomuntu siqu kumadivayisi eselula kubalulekile ukuze ugqame emakethe yanamuhla yokuncintisana. Qiniseka ukuthi unomklamo wewebhu ophendulayo, inqubo yokukhokha eyenziwe lula, nezinketho zokwenza ngendlela oyifisayo ukuze uqinisekise ukuthi amakhasimende akho anolwazi olungenazihibe oluhambisana nezidingo zawo. Ungawabukeli phansi amandla okuhlangenwe nakho kokuthenga okukhethekile kumadivayisi eselula!
Imibuzo Nezimpendulo
Umbuzo: Kuyini ukuthengiswa kwamaselula?
IMP: Ukuthengiswa kwamaselula kuwumsebenzi wezohwebo owenziwa ngamadivayisi eselula, njengama-smartphone noma amathebulethi, kusetshenziswa izinhlelo zokusebenza ezikhethekile noma izinkundla.
Umbuzo: Yiziphi izinzuzo zokuthengiswa kwamaselula?
A: Ukuthengiswa kwamaselula kunikeza izinzuzo eziningi, okuhlanganisa ukunethezeka nokuphatheka kwamadivayisi eselula, ikhono lokufinyelela ulwazi. ngesikhathi sangempela, ukukhululeka kokukhokha ngogesi kanye nethuba lokusebenzisa amathuluzi athile okuthengisa.
Q: Iluphi uhlobo lwemikhiqizo noma amasevisi angathengiswa kusuka kuselula?
IMP: Cishe noma yimuphi umkhiqizo noma isevisi ingathengiswa ngomakhalekhukhwini wakho. Kusuka emikhiqizweni ebonakalayo, efana nezingubo noma izinto zikagesi, ukuya kumasevisi ochwepheshe, njengokubonisana noma amakilasi aku-inthanethi. Kungenzeka futhi ukuthengisa izinhlelo zokusebenza zeselula, umculo, amamuvi nezincwadi zedijithali.
Umbuzo: Kuphathwa kanjani ukuthengiswa kwamaselula?
IMP: Ukuthengisa okusuka komakhalekhukhwini kulawulwa ngezinhlelo zokusebenza ezikhethekile noma izinkundla. Lawa mathuluzi akuvumela ukuthi uphathe uhlu, ucubungule izinkokhelo, uthumele izaziso kumakhasimende, uphathe ukulandelela ama-oda, futhi uhlaziye izibalo zokuthengisa, phakathi kokunye ukusebenza.
Q: Yiziphi ezinye zezinhlelo zokusebenza ezisetshenziswa kakhulu noma izinkundla zokuthengiswa kwamaselula?
A: Ezinye zezinhlelo zokusebenza ezisetshenziswa kakhulu noma izinkundla zokuthengiswa kwamaselula Shopify, WooCommerce, MercadoLibre, eBay and Amazon. Lezi zinkundla zinikeza izixazululo eziphelele zokuphatha i-e-commerce kumadivayisi eselula.
Umbuzo: Ingabe kuphephile ukwenza ukuthengisa ngomakhalekhukhwini wakho?
IMP: Ukwenza ukuthengisa ngomakhalekhukhwini wakho kungaba okuphephile inqobo nje uma izinyathelo zokuphepha ezidingekayo zithathwa Kutuswa ukusebenzisa ukuxhumana okuvikelekile (okufana namanethiwekhi e-Wi-Fi avikelwe), gcina izinhlelo zokusebenza ezisetshenzisiwe zibuyekeziwe, sebenzisa amagama ayimfihlo avikelekile futhi ugweme ukwabelana. ulwazi olubucayi ngokusebenzisa iziteshi ezingavikelekile.
Umbuzo: Ukwenyuka kokuthengwa komakhalekhukhwini kuwathinta kanjani amabhizinisi endabuko?
IMP: Ukwenyuka kokuthengiswa okuvela kumaselula kufake inselele kumabhizinisi ajwayelekile, njengoba kudingeke ukuthi ajwayelane nenkathi yedijithali ukuze angalahlekelwa amakhasimende. Izikhungo eziningi zifake izitolo eziku-inthanethi kanye nezinhlelo zokusebenza zeselula ukuze zisebenzise amathuba anikezwa ukuthengiswa kwamaselula.
Q: Yimuphi umkhuba wamanje ekuthengisweni komakhalekhukhwini?
A: Isimo samanje ekuthengisweni kwamaselula sikhula ngokuqhubekayo futhi siyasheshisa. Abantu abaningi ngokwengeziwe benza ukuthenga nokuthengiselana ngezohwebo kusuka kumadivayisi abo eselula, okugqugquzela ukuthuthukiswa kobuchwepheshe obuthile nezixazululo zokuthuthukisa ulwazi lokuthenga kule ndawo. .
Indlela Eya Phambili
Ngamafuphi, ukwanda okukhulu kokuthengiswa kwamaselula kuyiguqule ngokuphelele indlela abathengi abasebenzisana ngayo nezinkampani. Ngenxa yokwamukelwa okukhulayo kwamadivayisi eselula, amabhizinisi manje anethuba lokufinyelela izethameli ezibanzi futhi andise ukuthengisa kwawo kakhulu.
Lesi sihloko sihlaziye amaqhinga ahlukahlukene nezici ezibalulekile amabhizinisi okufanele azicabangele lapho esebenzisa ukuthengiswa kwamaselula, kusukela ekusebenziseni izinhlelo zokusebenza zamaselula ukuya ekuthuthukiseni amawebhusayithi kanye nokuhlanganisa izindlela zokukhokha eziguquguqukayo.
Kubalulekile ukuqaphela ukuthi nakuba ukuthengisa kwamaselula kuletha izinzuzo eziningi namathuba anenzuzo enkulu, kuphinda kubangele izinselele ezihlukile, njengokuqinisekisa ukuphepha kwedatha yekhasimende nokunikeza ulwazi lokuthenga olunembile nolungenazihibe.
Ekugcineni, impumelelo ekuqaliseni ukuthengiswa kwamaselula incike emandleni ezinkampani ukuthi azivumelanise ngokushesha nezimfuno zemakethe ezishintshayo futhi zisebenzisa ngokugcwele amathuluzi eselula atholakalayo kanye nobuchwepheshe.
Sengiphetha, ikusasa lokuthengisa ngokungangabazeki lixhunywe kumadivayisi eselula. Lezo zinkampani ezingakwazi ukwenza imali ngalo mkhuba futhi zinikeze amakhasimende azo ulwazi lokuthenga olulula noluvikelekile ngomakhalekhukhwini bazo zizoba sesimweni esiqinile sokuthola impumelelo futhi zidlulele emncintiswaneni.
Ngingu-Sebastián Vidal, unjiniyela wekhompyutha ozifelayo ngobuchwepheshe kanye ne-DIY. Ngaphezu kwalokho, ngingumdali we tecnobits.com, lapho ngabelana khona ngezifundo zokwenza ubuchwepheshe bufinyeleleke kakhudlwana futhi buqonde wonke umuntu.