- I-Zhihu inkundla yemibuzo nezimpendulo enezigidi zabasebenzisi e-China.
- Ivumela abasebenzisi ukuthi bathole izimpendulo kochwepheshe futhi babambe iqhaza ezingxoxweni ezikhethekile.
- Inikeza izinketho zokwenza imali nezokukhangisa zamabhizinisi nabadali bokuqukethwe.
- I-Zhihu iyaqhubeka nokukhula ngezici ezintsha futhi ihlola izimakethe zamazwe ngamazwe.
Zhihu ingenye yenkundla yemibuzo nezimpendulo ethandwa kakhulu IShayina, okufana nalokho okuyikho Quora eNtshonalanga. Kusukela yethulwa, isiphenduke isikhungo solwazi nendawo lapho ongoti, osomabhizinisi, nongoti babelana ngolwazi ngezihloko ezahlukahlukene.
Ngezigidi zabasebenzisi abasebenzayo, inkundla iyisibonakaliso uma usesha izimpendulo ezinemininingwane nezinesisekelo esihle. Manje, ngaphezu komsebenzi wayo oyinhloko njengendawo yombuzo nezimpendulo, i-Zhihu ihlukanisa ukunikela kwayo ngezinkonzo ezifana Iziqephu zendatshana zochwepheshe, ukusakaza bukhoma, nokuqukethwe kwamalungu kuphela. Kulesi sihloko, sizochaza ukuthi i-Zhihu iyini, isebenza kanjani, nokuthi kungani ifaneleka kangaka ku-ecosystem yedijithali yaseShayina.
Umsuka kanye nokuvela kwe-Zhihu
UZhihu wazalwa eminyakeni eyishumi nanhlanu edlule. Abadali bayo, UZhou Yuan noWang Xing, bahlonze isidingo senkundla lapho abasebenzisi bengabelana khona ngolwazi futhi bathole izimpendulo kochwepheshe. Ukwethulwa ngokusemthethweni kwenzeka ngoJanuwari 26, 2011, ekuqaleni ngaphansi kwesistimu yesimemo kuphela, eyasiza ukugcina ukulawula okuqukethwe. Lokhu gxila kukhwalithi yokuqukethwe kube yisisekelo ekukhuleni nasekudumeni kwayo.
Eminyakeni yokuqala, ipulatifomu yakhula ngenxa yemininingwane ye izimpendulo ezinemininingwane kanye izinga elikhethekile lezingxoxo. Ngo-2013, i-Zhihu yasusa umkhawulo wokubhalisa wesimemo kuphela, okuholele ekwenyukeni okukhulu kwesisekelo sabasebenzisi bayo. Kusukela lapho, inkundla iqhubekile nokuvela ngezici ezintsha, njengokusakaza bukhoma nokuqukethwe okuyi-premium.
Lolu shintsho lwenze i-Zhihu indawo lapho kungabiwa khona izimpendulo kuphela, kodwa futhi nolwazi lwezobuchwepheshe nolwazi olusiza umphakathi ezindaweni ezihlukahlukene, ezifana nalokho okungatholakala ku- buza ku-Instagram.
Isebenza kanjani iZhihu
La plataforma permite a los usuarios plantear preguntas kunoma yisiphi isihloko futhi uthole izimpendulo kusuka kwamanye amalungu, kuhlanganise ochwepheshe kanye nochwepheshe emikhakheni ehlukahlukene. Impendulo ngayinye ingavotelwa umphakathi, okusiza ukugqamisa izimpendulo eziwusizo kakhulu nezisezingeni eliphezulu.
Ngokungeziwe ku-Q&A, i-Zhihu inikeza Izigaba ezinama-athikili abhalwe ngabasebenzisi, izingxoxo ezibukhoma, nezinketho zokwenza imali kubadali bokuqukethwe. Abasebenzisi bangaphinda balandele abagqugquzeli futhi bathole izaziso mayelana namaposi nemisebenzi yabo, okugqugquzela indawo eguqukayo nehehayo.
Izici eziyinhloko ze-Zhihu
Yini eyenza i-Zhihu ihluke kwezinye izinkundla ezifanayo? Isizathu esiyinhloko ukukhathazeka kwabo ukugcina calidad del contenido ezingeni eliphezulu. Futhi nomzamo wokukhuthaza ukusebenzisana komphakathi wakho. Ezinye zezici zayo eziphawuleka kakhulu yilezi:
- Ukuvotela izimpendulo: Abasebenzisi bangavotela izimpendulo ukugqamisa ewusizo kakhulu futhi ezifanele.
- Artículos y blogs: Ngokungeziwe ekuphenduleni imibuzo, abasebenzisi bangabhala izindatshana. okuningiliziwe sobre diversos temas.
- I-Zhihu Live: Umsebenzi ovumela ochwepheshe ukuthi bafundise sesiones en directo ukuphendula imibuzo yezethameli.
- Suscripción premium: I-Zhihu inikeza okuqukethwe okukhethekile kubasebenzisi abakhokha ubulungu banyanga zonke.
Ukubaluleka kwe-Zhihu e-China
Endaweni yedijithali ephethwe imidondoshiya efana Baidu, I-WeChat y Weibo, U-Zhihu uzenzele njengereferensi ekushintshaneni kolwazi. Umphakathi wakho unabasebenzi abangochwepheshe nezifundiswa ezihlinzeka ngolwazi olunemininingwane nolubhalwe kahle. Lokhu kwenza kube isikhala esibalulekile kulabo abafuna izimpendulo ezibucayi nezinesisekelo esihle.
Ngaphezu kwalokho, isibe a ithuluzi elibalulekile izinkampani kanye brand abafuna ukusebenzelana nezithameli ezithile ngokumaketha okuqukethwe. Inkundla inikeza amathuba okukhangisa kanye nokusebenzisana nabagqugquzeli ukukhulisa ukubonakala kwemikhiqizo namasevisi.
Amabhrendi angafunda okuningi mayelana nendlela yokuphendula okukhathazayo kwababukeli abaqondiwe ngokubuka ukusebenzelana ku-Zhihu.
Ukukhangisa nokwenza imali ku-Zhihu
U-Zhihu usephenduke a isiteshi esithokozisayo sokumaketha kwedijithali e-China. Izinkampani zingasebenzisa inkundla ukukhuthaza imikhiqizo namasevisi azo ngezindlela eziningi:
- Anuncios patrocinados: Ivumela amabhrendi ukuthi aphromothe okuqukethwe kwawo ngaphakathi kwenkundla.
- Colaboración con influencers: Izinkampani eziningi zisebenza nabadali bokuqukethwe ngaphakathi kwenkundla ukuthuthukisa ukufinyelela kwabo.
- Izimpendulo zebhrendi: Ezinye izinkampani zisebenzisa amaphrofayili asemthethweni ukuphendula imibuzo evame ukubuzwa futhi zakhe igunya embonini yazo.
Lezi zinhlobo zokusebenzisana nezimpendulo zingabhekwa njengomkhuba ongcono kakhulu uma kuqhathaniswa namanye amasu okuthengisa edijithali, njengalawo asetshenziswa ku-Instagram noma izinkundla ezifanayo.
Umhleli okhethekile kwezobuchwepheshe kanye nezindaba ze-inthanethi onolwazi olungaphezu kweminyaka eyishumi kumidiya ehlukene yedijithali. Ngisebenze njengomhleli kanye nomdali wokuqukethwe kwe-e-commerce, ukuxhumana, ukumaketha ku-inthanethi kanye nezinkampani zokukhangisa. Ngike ngabhala kumawebhusayithi ezomnotho, ezezimali neminye imikhakha. Umsebenzi wami nawo uwuthando lwami. Manje, ngokusebenzisa izihloko zami ku Tecnobits, ngizama ukuhlola zonke izindaba namathuba amasha izwe lobuchwepheshe elisinikeza lona nsuku zonke ukuze sithuthukise izimpilo zethu.