How to register on Zhihu step by step

A few days ago we dedicated an article to explaining What is Zhihu and why this cha platform is gaining so much popularity worldwide. If you had the opportunity to read this information, you may be wondering what to do to register on ZhihuWe explain it to you here.

In a very short time, this site has gained enormous popularity thanks to its large user base and focus on high-quality content. Although its appeal is enormous, registering on Zhihu remains a challenge for users outside of China due to certain requirements and restrictions.

Before continuing, we briefly explain how Zhihu works. It is about a question and answer website, in the style of Quora in Western countries, where users can ask and answer questions on a wide variety of topics. It was launched in January 2011 and currently has more than 220 million registered users.

Zhihu is characterized by the quality of their responses and the participation of experts in various fields. The platform allows users to interact through detailed posts, comments, and a voting system that highlights the best answers. It's worth noting that Zhihu is a reliable source of knowledge in China, as many academics, professionals, and businesspeople actively participate in the conversation.

How to register on Zhihu?

To register on Zhihu, it's important to know the available options. There are two types of accounts you can create:

• Individual account: Designed for personal use, it allows users to ask questions, answer them, and participate in the community.
• Official account: Aimed at businesses and organizations, it requires additional documentation such as a local business license and identification of a legal representative.

The standard registration process on Zhihu begins by accessing their login page and providing a Chinese phone numberThis requirement can be a hindrance for foreign users, as Zhihu doesn't allow registrations with international numbers. For more information on this procedure, please visit: register on Zhihu.

Alternatives to register without a Chinese number

If you don't have a Chinese phone number, there are alternatives to creating a Zhihu account:

• Using a virtual number: Services like GrizzlySMS allow you to purchase Chinese virtual numbers to receive the necessary verification code on Zhihu.
• Registration through third parties: In some cases, it is possible to register using Chinese social media platforms such as WeChat or QQ, although this may vary depending on Zhihu's policy.

It is advisable to verify that the chosen method is still valid, as Zhihu frequently updates its policies.

Importance of Zhihu in digital marketing

Zhihu represents a great opportunity for foreign companies looking to enter the Chinese market. Due to the high level of engagement and trust it generates among users, it is a valuable tool for marketing strategies. Some ways to use Zhihu in marketing include:

• Trust generation: By answering questions expertly, companies can position themselves as leaders in their industry.
• Direct advertising: Zhihu allows sponsored posts and promoted content.
• Market research: Analyzing the most popular questions on the platform can provide useful insights into trends in China.

For foreign brands, registering on Zhihu and establishing a presence on the platform can increase visibility in the Chinese market and improve perception among local consumers.

Is Zhihu blocked outside of China?

A common question among new users is whether Zhihu is restricted outside of China. Unlike other Chinese platforms, Zhihu is not completely blocked, but certain features may be limited. In some cases, access may require the use of a VPN or alternative connection tools.

Users outside of China should be aware of these restricciones Before you try to register on Zhihu, what's certain is that this remains one of the best platforms for accessing knowledge in China and connecting with experts in different sectors. While registration can be tricky due to the phone number requirements, it's definitely worth it.