Complete guide to scheduling posts in Threads

Since its appearance, Threads has revolutionized the social media text-based messaging, offering a new way to engage with your audience. Although initially launched without native tools to schedule posts, numerous recent services and updates now allow you to do this more easily. simple and efficient.

In this article, we will explore in depth how to get the most out of Threads by scheduling content. We will provide you with a detailed guide based on the Best tools and strategies available so far for scheduling posts on Threads.

What is Threads and why schedule posts?

Threads, developed by Meta, is a social network based on the short text format, with clear similarities to what Twitter (now X) was. It allows sharing messages of up to 500 characters accompanied by images, videos and links. What sets it apart from competitors is its focus on a more personal and simple experience, inheriting the aesthetics and functionality of Instagram.

Publication scheduling on social media has numerous advantages: it maximizes the reach of content, allows you to reach an international audience and maintains consistency even when you can't be present in real time. This is crucial for marketing strategies and visibility.

Tools for scheduling posts in Threads

Third-party tools are essential for programming in Threads, since The official app does not have this functionality out of the box.Below, we present the most important ones and how to use them.

Metricool: ideal for managing multiple networks

Metricool is known for being a versatile tool for social media management. Allows scheduling of posts in Threads In a simple way:

• Sign up and connect your Threads account using the side menu.
• Go to the planner and select “Create post.”
• Add text (up to 500 characters), images and even links with UTM for tracking.
• Set the date and time, and review the preview to make sure everything looks perfect.

In addition, Metricool offers advanced features such as creating threads of up to 80 messages and autolists for recurring posts.

Hootsuite: Early integration with Threads

As of March 2024, Hootsuite integrates Threads scheduling thanks to its collaboration with Meta. The steps are similar to other social networks:

• Sign up for Hootsuite and connect your Threads account.
• Build your post in Composer, adding text, images, and other elements.
• Set the optimal schedule using their recommendations based on analytical data.

Hootsuite also stands out for its performance metrics, which allow you to adjust strategies in real time.

SocialGest: advanced customization

SocialGest Take customization a step furtherTheir scheduling methods include “multiple targeted posts” and “cascading posting” for content that needs to be shared more than once:

• Go to your content creator and select Threads.
• Write your message and define whether it will be a single post or part of a thread.
• Choose the programming method that best suits your goals.

With SocialGest, you can also create queues of publications and cyclic lists to maintain a constant and automated presence.

Key recommendations for programming in Threads

While tools are a great help, the strategy behind your content is what will make the difference. Here are some practical tips to make your posts have the greatest impact.

• Post at the right times: Use the metrics from your chosen tool to understand when your audience is most active.
• Avoid scheduling too far in advance: This ensures that your content is relevant and aligned with current trends.
• Combine evergreen content with topical posts: Keep a balance between what will always be useful and what responds to current events or issues.
• Prioritize quality over quantity: Make sure each post provides value in terms of information or entertainment.

Recent News on Threads

Instagram boss Adam Mosseri recently announced new features for Threads, including:

• Native programming: You can now schedule directly from Threads in certain countries, albeit in a limited manner.
• Individual metrics: It is finally possible to measure the reach of each publication.

These advancements make Threads an even more comprehensive option for creators and brands.

Whether you program with external tools or use the new native functions, Threads is consolidated as an ideal space to reach your audience with short but impactful messagesWith perseverance and well-planned strategies, you can achieve great results and always stay relevant on this platform.