- Hype is a new feature to help Indian creators with 500 to 500.000 subscribers gain exposure.
- It allows users to "hype" recently uploaded videos and earn points to enter the weekly Top 100 ranking.
- The system awards point bonuses to channels with fewer followers, promoting equal opportunities.
- Hype has shown great engagement in its previous tests and is now part of YouTube's strategy to support local creative growth.
The landscape of content creators in India is evolving rapidly and YouTube has wanted to go a step further to support this diversity with the launch of its new feature Hype. This tool offers an opportunity to those who are taking their first steps or looking to make their way, allowing videos from channels with 500 to 500.000 subscribers to reach new viewers and gain greater visibility.
The platform recognizes that for small and medium-sized creators, Gaining visibility is quite a challenge, even if they already have a loyal community. For this reason, Hype is presented as an additional recommendation mechanism beyond the classic “Like”, share, or subscribe: Users can now actively help their favorite YouTubers climb the ranks within the Indian ecosystem.
How does the Hype feature work?
The dynamic is simple but effective: Recent videos uploaded within the last seven days by eligible channels have a Hype button located below the Like button. Any viewer over the age of 18 can "hype" these videos up to three times per week for free. thus boosting its visibility and accumulating points for the video.
These points allow videos to move up a special weekly ranking which highlights the 100 most hyped videos in YouTube's Explore section. High-ranking videos significantly increase their chances of appearing on the platform's homepage, reaching broader audiences and even crossing language and content barriers.
additional bonus for smaller channels
One of the keys to Hype lies in its bonus system: The fewer subscribers a channel has, the more bonus points it receives for each Hype share.This system seeks to offer real equality between those with a large follower base and those who are still building their audience, especially benefiting new or lesser-known voices.
This drive also translates into social recognition: Videos that get the most engagement through Hype receive a special badge identifying them as audience favorites., which helps distinguish them and can attract even more visitors. In addition, users who are particularly active in their hypes can achieve a Hype Star Badge, visible and shareable on social networks.
Results and first impressions after the launch
Before arriving in India, Hype was tested in countries such as Türkiye, Taiwan and Brazil through a four-week beta. There, it already racked up impressive numbers: More than five million hypes were recorded on more than 50.000 different channelsThis level of engagement made it clear that the feature was well-received and had the potential to boost interaction between creators and subscribers.
The system ensures that any eligible video can be discovered by the entire local audience, increasing the chances of connecting with new niches and regions within the country.
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