- Official retro-themed collaboration between McDonald's and Street Fighter in Japan.
- Three burgers inspired by Ryu, Ken, and Chun-Li available from October 22.
- "Street Burger" campaign with animated ad and Street Fighter II-era aesthetics.
- Limited-time promotion, currently exclusive to the Japanese market.
La New McDonald's Japan campaign in collaboration with Capcom It's official: the Street Burgers, a themed promotion with Street Fighter which will be available in Japan for a limited time. The proposal combines menus inspired by iconic fighters with a nostalgic advertising display.
Under the animated seal “Street Burger”, the initiative adopts the classic aesthetics of the saga, with references to the Street Fighter II era and a promotional short film circulating on McDonald's Japan's social media (you can see it below). The main role is played by Ryu, Ken and Chun-Li, without forgetting nods to Guile and other characters that reinforce the bond with longtime fans.
This is what Street Burgers are like
The offer focuses on three themed burgers, each linked to an iconic wrestler. The selection focuses on recognizable combinations and a touch of gastronomic daring, with flavors that evoke the personality of each character.
- Ryu: Teriyaki with egg and roasted garlic mayonnaise.
- Ken: classic American-style triple cheeseburger.
- Chun-Li: Fried chicken yurinchi with mayonnaise.
Availability starts on October 22 and it is a limited edition at McDonald's restaurants in Japan. For now Its arrival in other markets has not been announced., so the promotion is restricted to the Asian country.
In addition to the trio of burgers, campaign materials mention a McFizz energy drink and a special seasoning for potatoes. There is also talk of themed options for the Happy Meal, aligned with the retro aesthetic of the collaboration.
Retro advertising and aesthetics that go straight to the knockout stage
The announcement published by the official account of McDonald's Japan on X (Twitter) on October 16th bet on a arcade-flavored animation, dotted with pixel art and shots reminiscent of the heyday of arcades. The piece plays with the iconography of the saga and reinterprets its fighters in a gastronomic key.
Among the most talked about winks are reinterpretations and nicknames of characters like Akuma (Gouki) or Guile, and scenes that replicate Street Fighter II-style fights with light humor. It didn't take long for screenshots of the video to appear on social media, celebrating the nostalgic touch of the Bell.
To this day, the collaboration continues exclusive to Japan and with no confirmation of international expansionThe global community has received the announcement with interest, although for now it will have to settle for the promotional stuff shared by the official accounts.
A chain focused on Japan, a creative display with a nineties aesthetic and a menu of three well-defined references: This is how Street Burgers is presentedAnyone who wants to try them will have to go to McDonald's Japan starting October 22, while the rest of the world closely follows the ads and clips that, apparently, have given rise to on the key of nostalgia.
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