- MrBeast's video with Roger Goodell simulated an NFL buyout to promote a free game on YouTube.
- The league doesn't have a single owner: it belongs to 32 franchises; the Packers are an exception with a public structure.
- Chargers vs. Chiefs will stream exclusively and for free on YouTube on Friday, September 5 from São Paulo.
- Creators such as Dude Perfect, Valkyrae, and iShowSpeed are participating in the campaign to attract young audiences.
The creator Jimmy Donaldson, known as MrBeast, has once again shaken the networks with a clip in which claims to have bought the NFLThe piece, designed as a fake advertisement, generated confusion and curiosity in equal parts, and In a matter of hours it accumulated millions of views on platforms like X, TikTok and YouTube.
Far from a real acquisition, the recording It is part of a marketing campaign that accompanies the start of the season and the free and exclusive broadcast on YouTube of the duel between the Los Angeles Chargers and the Kansas City Chiefs., with Commissioner Roger Goodell present to lend credibility to the script.
Did MrBeast buy the NFL?
The video depicts a press conference in which Goodell announces that the league is passing into the hands of a single owner, MrBeast. The YouTuber then proposes a series of changes, such as including a content creator on each of the 32 teams. All of this is a narrative resource: This is a collaboration with the NFL and YouTube to promote a free-to-air game..
In reality, the NFL belongs to 32 franchises with individual owners or private consortia, and the league prohibits direct corporate ownershipThe only relevant exception is that of the Green Bay Packers, which operate with a non-profit community structure.
The commissioner Roger Goodell does not have any shareholding in these teams: its role is to represent and supervise the operation of the league on behalf of the 32 franchises, coordinating competition, commercial agreements and discipline.
What's behind the YouTube campaign?
The piece serves to announce that this Friday, September 5 YouTube will broadcast in a free and exclusive el Chargers vs Chiefs from São Paulo (Brazil), a commitment to expanding international reach and attracting new digital audiences.
The rollout includes popular creators such as Dude Perfect, Valkyrie, Sketch, IShowSpeed, Adam W, Haley Kalil, Ben Azelart, Hannah Stocking, Clix, Celine Dept y Brooke Monk, among others, with the idea of integrating famous faces on YouTube in the conversation about American football.
The alliance between the NFL and the Google ecosystem has intensified in recent years: since 2023, YouTube TV hosts NFL Sunday Ticket, offering matches outside the local market and strengthening streaming consumption. This step adds special open broadcasts and content around the meetings.
Reactions and reach of the video
The clip went viral in a matter of hours and sparked debate on social media: Some viewers believed the purchase, while others identified the satirical tone and celebrated the originality of the campaignIn any case, it fulfilled its objective of drawing attention to Friday's clash.
MrBeast summed up the spirit of the script with his mantra of going big and surrounding yourself with creators. The presence of Roger Goodell and the cast of YouTubers reinforced the feeling of an event, placing YouTube as main window for this type of sports activations.
There was no such purchase: The NFL remains in the hands of its franchises and the commissioner acts as a representative. What there is, is a strategy that takes advantage of MrBeast's popularity and YouTube's reach to bring the league closer to younger audiences and global with open broadcasting and a narrative made for networks.
I am a technology enthusiast who has turned his "geek" interests into a profession. I have spent more than 10 years of my life using cutting-edge technology and tinkering with all kinds of programs out of pure curiosity. Now I have specialized in computer technology and video games. This is because for more than 5 years I have been writing for various websites on technology and video games, creating articles that seek to give you the information you need in a language that is understandable to everyone.
If you have any questions, my knowledge ranges from everything related to the Windows operating system as well as Android for mobile phones. And my commitment is to you, I am always willing to spend a few minutes and help you resolve any questions you may have in this internet world.