- Roku is testing a redesign of its home page focused on personalization and accessibility.
- The new interface highlights the most used apps and content, making them easy to access directly.
- The update is still in testing and may evolve based on user feedback.
- There is no increase in ad load with these interface changes.
Roku, known for its pioneering role in the development of streaming devices and having been the first brand to incorporate Netflix in an integrated way, it now faces a new stage in the evolution of its platform. The company has begun to experiment with a redesign from the homepage, whose main objective is improve user experience through greater customization, simplified access to content, and a more modern and functional interface.
The new design being tested focuses on offer relevant content suggestions and frequently used apps directly on the home screen. This way, Navigation becomes more agile, allowing users to quickly find their favorite movies, series, or platforms, whether they regularly use Netflix, live TV channels, or a specific catalog of action movies.
A more dynamic and simplified interface
Among the most notable new features of this redesign in testing phase There's a new Quick Access section, which automatically populates with your most-used apps. For now, users who are part of the pilot program cannot be customized manually the apps and content that appear in this section, although Roku's product management has confirmed that they are considering different ways to provide greater control to the user based on their preferences.
Another updated aspect is the initial interaction with the system. When you turn on the device and press the home button, the cursor is positioned directly on the main grid of applications and channels instead of starting from the sidebar, which It remains hidden until the user decides to display it. This prioritizes the visibility of content that is most interesting to most users. For optimal configuration, you can also consult our guide on How to reset your Roku router.
Roku has also decided add new shortcuts and sections like "Subscriptions", where different payment services are grouped in one place, and "For you", an improved version that suggests recommendations tailored to individual tastes. In addition, there is a option to filter content according to current mood, with tags like «New features«, «Meal" either "Drama"
Changes in advertising management and expected developments
A common concern whenever content platforms are updated is the increase in intrusive advertising spaces or advertisementsRoku has announced that this redesign does not increase the advertising load. The space allocated for promotional banners on the main screen remains the same. And while some elements may shift slightly in location, the advertising experience will not be affected.
At the moment, This update is available only to a limited group of selected users and is in the testing phase.Roku has stated its intention to gather as many suggestions as possible, even allowing users to opt to keep the previous design if they prefer. The experiences of those using the pilot interface will be key in determining the final adjustments for the widespread rollout.
El Roku's new design seeks to transform its platform into a more personal, intuitive environment adapted to the user's routines, without sacrificing simplicity or overloading the ad system. The goal is to make it easier to find and enjoy favorite content and provide each user with a discovery experience that's more tailored to their habits.
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